No matter what AFFLUENT target, results are very consistent for reach, awareness and readership. And, call-to-action scores are significant, and vary depending on the product/service and target, though all are exceptionally high compared to our client’s typical response norms via other outbound channels. For some, as an example, +3% is huge, while others achieve a +50% increase. We’ll share more specifically, regarding your target, and product/service, related to similar campaigns.
As a real-life example, an automotive client with AFFLUENT targets achieved +$145MM in sales from a $450K investment. As a result, they continued their campaigns for 7+ years, and spent $1MM+ annually, after the initial sales match confirmed by their internal sources. Their sales match was 16%, and they targeted affluent business owners for both personal and business vehicles.
And another, a very high-end retailer who targeted 3,000 affluent males in San Francisco, all within a 5-mile radius of the retail store. They specifically focused on custom-made suits, of which this location was selling far-fewer vs. other stores systemwide. Within 6 months, sales were equalling other stores, and the campaign was deemed very successful by our client.
Our CASE STUDIES span nearly every AFFLUENT category and target – please ask us for SAMPLES, and/or more info any time.