Hyper-Targeted AFFLUENT Consumer DIRECT+Interactive+DIGITAL Solutions


REVIEW Our 2018 Targeting Overview Deck

Everything we do is driven by database precision.

Put Your Brand on the FRONT COVER of any of our 400+ Premier Magazines, Delivered to any EXACT Affluent Targets


What is AFFLUENT Cover Wrap Marketing?

Multiple hyper-targeted campaign solutions deliver a series of warming call-to-action mechanisms, only reaching the exact AFFLUENT households most vital to your brand/s. Our campaigns attach your brand to well-respected content partners, an ongoing engagement for your key targets.

Campaign Timing & Cycle Examples

All timing can be adjusted to fit specific targeting/timing needs. Please ask for any options, and we’ll gladly share flexibilities.
  • CHOOSE Your Most Vital Target/s
  • CHOOSE Your Best Content Partner
  • CHOOSE Your Preferred Start Date

We handle all campaign details, and keep the process simple for our clients.  Share your target audience needs with us, and we’ll share our best practices based on 500+ prior client campaigns.



Affluent Household Annual Campaign


Interactive Touch Points Drive BOLD Digital Interaction



Magazine Cover Wraps
+NFC TECHNOLOGY



Magazine Cover Wraps
+DIGITAL RETARGETING



Magazine Cover Wraps
+USB BUZZ CARDS



Magazine Cover Wraps
+DIGITAL PROSPECTING



Magazine Cover Wraps
+EMBEDDED VIDEO



Magazine Cover Wraps
+LICENSED CONTENT



Our Simple Steps – How it Works

STEP 1 – We identify your target, high/low counts, and database sources.

STEP 2 – We identify your best content partner options based on content/target, campaign specs given various magazine’s minimums.

STEP 3 – We identify your preferred start date options based on timing, key events, big business dates, etc. – and determine # of months per objectives.


Get a Quick Quote

HYPER-TARGETING EXAMPLES


AFFLUENT HOUSEHOLDS

Texas Real Estate Sales with Opening Year Revenue Focus
1,276 Affluent HH’s, 11 Zip Codes, HHI $1MM+, Kids/Private Schools

Luxury Fashion Brands with Multiple Retail Showrooms
9,524 Affluent Households in 17 Key Markets w/Retail Showrooms

Automotive Manufacturer of Ultra High-End Vehicle Types
9,756 Select Buyers of Luxury Vehicles in Selected Markets

Luxury Retirement Community Launching New Resident Sales
5,600 Households 50+, $3MM Net Worth, in 37 Selected Zip Codes


High-End Furniture & Home Textiles USA Manufacturer
6,523 Affluent HH’s w/New Home Purchases During Last 6 Months

Luxury Spa & Resort with Primary Feeder Markets
12,534 Select Affluent Females Known to Frequent Spas/Resorts

High-End Home Furnishings Retailer, Online Sales Focus
24,323 Buyers of Luxury Furniture for New Homes Last 3 Years

Global Luxury Hotel & Resort Brand, Driving Weeklong Stays
6,562 Affluent HH’s w/Propensity to Travel with Luxury Brand Names


Golf Club Manufacturer Targeting Affluent Males
11,188 Frequent Male 55+ Golfers, Chosen per Geo/Demo Filters

International Time Share Brand for Platinum HH’s
6,771 50+ Affluent Households Known to Travel Internationally

Solar Manufacturer Targeting Affluent Zip Codes Nationwide
22,312 Affluent HH’s Based on Home Value $2MM+ in Select Zips

Private Shared Jets Targeting Frequently 1st Class Travelers
5,670 Affluent Travelers Who’ve Leased Private Jets in Recent Past

Luxury Mens Watches & Jewelry Targeting Females
13,422 Affluent Women w/Luxury Jewelry Charged to Credit Cards

AFFLUENT Targeting Results You Get: Top-Line Detail …


AFFLUENT Targets

  • Affluent Household’s $1MM+, $5MM+, $10MM+
  • Affluent Men in Top 25 Markets
  • Affluent Women in Top 50 Markets
  • Any Geo/Demo Filter Targeting

No matter what AFFLUENT target, results are very consistent regarding reach, awareness and readership.  And, call-to-action scores are significant, and vary depending on the product/service and target, though all are exceptionally high compared to typical stats via other channels.

For some, +3% is huge, while others achieve a +50% conversion response. We’ll share more specifically regarding your target, product and service, related to similar client’s campaign results.

As an example, an automotive client with AFFLUENT targets achieved +$145MM in sales from a $450K investment.  As a result, they continued campaigns consecutively for 7+ years, and spent $1MM+ annually, after the initial campaign’s sales match was 16% results.

Our CASE STUDIES span nearly every category. Request our SAMPLE PACKET for more info today.


80% of Fortune 500 Use Cover Wrap Campaigns
to Deliver Hyper-Targeted Customer Results


Target Affluent Consumers
by Any Geo/Demo Filters

Clients target successfully for both retention/acquisition objectives, to create the most effective results. Campaigns include turn-key activation, database, announcement, continuous service, zero-waste and in-market post stats.

What if you could attach your company’s brochure to the exterior of a well-known magazine, reaching only your exact affluent customers/prospects and, as a result, 80%+ of your target reads your ‘magalog’ (vs. 98% in the trash)? … Would that be a valuable payoff this year? If so, we’d love to talk targets/ideas.

Co-branded Content: Frequency & Impact

CONNECT with the AFFLUENT Households
Most Likely to Engage Long-Term Loyalty



Engage premier co-branded content to touch and engage your most vital affluent customer and prospect targets.  Each affluent campaign is cultivated via exact database precision, ongoing in-home touch points, and now with 360° digital targeting too.

Campaign Extensions – Flexibility & Impact is Our Mission


Hyper-Target Flexibility

Clutter-bust the overwhelm of digital with precise messaging matched to your exact target audience and CRM segments.


Digital Connectivity

In addition to fully-platformed 360° content via PRINT+DIGITAL, we deliver augmented campaigns to cultivate vital relationships.

Events & Trade Shows

Deliver your custom-bound cover wrapped magazines direct to any event/s for valuable collateral for customers and/or prospects.

One-Shot Promotions

Deliver your custom-bound cover wrapped magazine direct to any office, home or retail location for immediate call-to-action.

Get more info today.