Hyper-Targeted B2B
DIRECT+DIGITAL Interactive Solutions

Touch&Engage® any database of exact B2B targets to cultivate valuable long-term relationships, engage for direct call-to-action with your best customers.

REVIEW Our 2018 Targeting Overview Deck

SIMPLE Start-up for B2B Targets

Everything we do is driven by database precision.

B2B – C-Suite, Channel, Trade, Commercial Customers, Prospects, Industry Influencers, Retailers, Etc.

Put Your Company on the Front Cover of any of our 400+ Premier Publishers, Delivered Direct to any Exact B2B Target Audience

IMPRESSIVE CALL-TO-ACTION RESULTS

What is B2B Magazine Cover Wrap Marketing?

It’s compelling, even for the most hard-to-reach business targets.  Our strategic campaigns attach your company’s brand to a well-known and well-respected premier content partner, to create an ongoing co-branded engagement experience for your most vital B2B customers/prospects.








ACCOUNT-BASED MARKETING CAMPAIGNS – Direct+Digital Interactive

Campaign Timing & Cycle Examples

All timing can be adjusted to fit specific targeting/timing needs. Please ask for any options, and we’ll gladly share flexibilities.
  • CHOOSE Your Most Vital Target/s
  • CHOOSE Your Best Content Partner
  • CHOOSE Your Preferred Start Date

We handle all campaign details, and keep the process simple for our clients.  Share your target audience needs with us, and we’ll share our best practices based on 500+ prior client campaigns.


Business-to-Business Annual Campaign



Our Simple Steps – How it Works

STEP 1 – We identify your target, high/low counts, and database source/s.

STEP 2 – We identify your best content partner options based on content/target, campaign specs given various magazine’s requirements.

STEP 3 – We identify your preferred start date options based on timing, key events, business dates, etc. – and choose # of months per campaign goals.


Get a Quick Quote
We Work with Client Database CRM and/or We Build for You

HYPER-TARGETING EXAMPLES



BUSINESS EXAMPLES

Enterprise Technology
2,600 Exact Prospect Companies, Targeted 3-5 IT Executive Titles at Each Client-Selected Company

CXO’s – CEO, CFO, CIO, CMO, CTO, CSO, CCO, COO, Etc.

Attorneys, Large Litigation

Meeting & Convention Planners & Tour Operators

Human Resources Managers

Trade Buyers

Foodservice Executives

Insurance Executives, Brokers, Agents & Industry Leaders

City Government Leaders


Banking Officers & Regional Bank Presidents Nationwide

Private Golf Course Managers, Course Managers & Tour Pros

Contractors, Dealers, Agents, Distributors/Channel Partners

ASAE – Members of the American Society of Association Executives

Hospital CXO’s & Execs
Benefit & Risk Managers

Industry Risk Brokers

Trade Show Executives

Logistics & Shipping Managers for Large Port Authorities


Hospital Executives, 300+ Beds

Small Business Owners

Wealth Management Advisors

Real Estate Agents & Brokers

Banking C-Suite & Executives
Nation’s Top 25,000 CXO Execs

Relocation, Corporate Housing & Local Apartment Managers

Farmers, Horse Farm Owners, Gardening Center Managers & Construction Superintendents

CPA’s & Financial Advisors
Investors & Investor Relations

Automotive Dealer Executives
Automotive Fleet Sales Buyers
Automotive Regional Dealers

How It Works – Our Simple Steps


STEP 1 – SELECT YOUR TARGET & CONTENT PARTNER
We work with you to develop a hyper-precise database of customers/prospects matched to your exact parameters and then, you select any one of our 400+ content partners to co-branded messaging.
STEP 2 – CAMPAIGN ANNOUNCEMENT
Each campaign launches with a branded personal announcement to each of your recipients. As a result, they’re receptive and deliver a bold and powerful response.

Announcement Examples
STEP 3 – REPURPOSED CONTENT
No need to produce new creative, simply repurpose existing content in a cover wrap format and we handle all details, including all content in 4-, 6-page or custom design.

Creative Best Practices
STEP 4 – INTERACTIVE & DIGITAL OPTIONS
Extend the reach of your campaign to your target online with a digital component that amplifies your message, and increases brand exposure, and call-to-action.

Interactive Options


STEP 5 – PRESS GO & MEASURE YOUR RESULTS
Campaigns are placed for 12, 6 or 3 months (or any custom timeframe). You’ll receive a custom response survey (with analytics) to measure target impact and to share in your internal marketing reports – added to your internal analytics. Multiple measures are secured, to gauge all direct benefits.

B2B Targeting Results You Get: Top-Line Detail …


BUSINESS Targets

  • C-Suite Executives
  • Key Customers & Prospects
  • Channel Partners & Trade Buyers
  • Commercial Decision-Makers
  • Retailers, Dealers & Distributors
  • Investors & Industry Analysts

No matter what B2B target, results are very consistent regarding reach, awareness and readership.  And, call-to-action scores are significant, and vary depending on the product/service and target, though all are exceptionally high compared to our client’s typical response norms via other channels.

For some, +3% is huge, while others achieve a +50% conversion response. We’ll share more specifically regarding your target, product and service, related to similar client’s campaign results.

As an example, an automotive client with B2B targets achieved +$145MM in sales from a $450K investment.  As a result, they continued campaigns consecutively for 7+ years, and spent $1MM+ annually, after the initial campaign’s sales match was 16% results (confirmed by their sources).

Our CASE STUDIES span nearly every category. Request our SAMPLE PACKET for more info today.


UNPARALLELED TARGET ENGAGEMENT

80% of the Fortune 500 Use Cover Wrap Campaigns
to Engage Precise B2B Decision-Makers & Deliver Results


Engage Target Impact
Numerous B2B Examples

Clients successfully target for both retention and/or acquisition, to create the most effective results. Campaigns include turn-key activation, database, announcement, continuous service, zero-waste dollars and post analytics.
CUT-THE-CLUTTER with HIGH IMPACT PHYSICAL TOUCH POINTS

Direct-to-Customer Touch Point Marketing Campaigns

CONNECT with B2B Targets
Most Important to Your Growth

Campaign Extensions – Flexibility & Impact is Our Mission

Our clients include many ‘Who’s Who’ in global and national brands, and many of the Fortune 500®. The reason is simple: our campaigns deliver engaging touch points cultivating our client’s most vital customers and prospects, those increasingly hard to reach.

Hyper-Target Flexibility

Clutter-bust digital overwhelm with precise messaging matched to your exact target segments added to the flexibility of direct capabilities of Audience Innovation, and reach any B2B target audience in-office, and via your c-suite, trade or channel partners.


Digital Connectivity

In addition to fully-platformed 360° content via PRINT+DIGITAL, we deliver augmented campaigns to cultivate your most valuable relationships with your most hard-to-reach targets, for both business and consumer. Our PRINT+DIGITAL solutions deliver results.

Events & Trade Shows

Deliver your custom-bound cover wrapped magazines direct to any event/s for valuable collateral for customers and/or prospects. Choose from any of our 400+ premier content partners, and use this effective tool to support your trade shows and events.

One-Shot Promotions

Deliver your custom-bound cover wrapped magazine direct to any office, home or retail location for immediate call-to-action messaging for events, retail promotions, individual ‘test drive’ invitations for affluent targets, and other promotional objectives.

Interactive Touch Points Drive BOLD Digital Interaction

In the vast overwhelm of today’s marketing world, cutting the clutter to engage cultivated customers and/or prospects requires skill and precision. Our hyper-targeted marketing campaigns deliver exceptional results for B2B, AFFLUENT, RETAIL and PHARMA targets.


Cover Wraps +
NFC TECHNOLOGY

Engage our NFC technology to drive digital interaction with exact targets.

Cover Wraps +
USB BUZZ CARDS

Engage buzz cards as a high impact tool to drive targeted user interaction.

Cover Wraps +
EMBEDDED VIDEO

Engage embedded video to deliver a compelling message, product demo.


Cover Wraps +
DIGITAL RETARGETING

Integrate your magazine cover wrap campaign by extending retargeting across the web – even mobile devices.



Cover Wraps +
DIGITAL PROSPECTING

Cover wrap digital prospecting uses your existing cover wrap customer data to identify high-value prospects.



Cover Wraps +
LICENSED CONTENT

License 3rd-party content via 400+ publishers to elevate your brand, or integrated customer touch points.

® Registered Trademark ™ & Copyright Pending ©

Would you like to discuss new ideas to engage your targets?