Deliver IMPACT with
Hyper-Targeted B2B Magazine Cover Wraps

Touch&Engage® any database of exact B2B targets to cultivate vital long-term relationships, engage for direct inquiry, respond to call-to-action and, to warm your best customers/prospects to direct sales efforts.

How It Works for BUSINESSWhy It Works for BUSINESS

IMPRESSIVE CALL-TO-ACTION RESULTS

What is B2B Magazine Cover Wrap Marketing?

Multiple hyper-targeted campaign solutions deliver a series of warming call-to-action branded messages, only reaching the exact B2B targets most vital to your business, and long-term customer/loyalty strategy.

It’s compelling, even for the most hard-to-reach business targets.  Our strategic campaigns attach your company’s brand to a well-known and well-respected premier content partner, to create an ongoing co-branded engagement experience for your most vital B2B customers/prospects.








Our Simple Steps – How it Works

STEP 1 – We identify your target, high/low counts, and database source/s.

STEP 2 – We identify your best content partner options based on content/target, campaign specs given various magazine’s requirements.

STEP 3 – We identify your preferred start date options based on timing, key events, business dates, etc. – and choose # of months per campaign goals.


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Targeting Results You Get: Top-Line Detail …


No matter what B2B target, results are very consistent regarding reach, awareness and readership.  And, call-to-action scores are significant, and vary depending on the product/service and target, though all are exceptionally high compared to our client’s typical response norms via other outbound channels.

For some, as an example, +3% is huge, while others achieve a +50% increase. We’ll share more specifically, regarding your target, and product/service, related to similar clients campaign results.

As a real-life example, an automotive client with B2B targets achieved +$145MM in sales from a $450K investment.  As a result, they continued their campaigns consecutively for 7+ years, and spent $1MM+ annually, after the initial campaign’s sales match results (confirmed by their internal sources).  Their direct sales match was 16%.

We have a large number of B2B case studies and other corroborating information shared on the links below, in addition to multiple real-life examples to share more details with you personally.

Our CASE STUDIES span nearly every B2B category and target – please ask us for SAMPLES, and/or more info any time.


UNPARALLELED TARGET ENGAGEMENT

80% of the Fortune 500 Use Cover Wrap Campaigns
to Engage Precise B2B Decision-Makers & Deliver Results


Simple Analogy
Numerous B2B Examples …

Clients successfully target for both retention and/or acquisition, to create the most effective results. Campaigns include turn-key activation, database development, announcement, continuous service, zero-waste investment and post campaign analytics.

What if … you can attach your company’s ‘brochure’ to the exterior of a well-known magazine, reaching only your exact B2B customers/prospects (or any target) and, you generate 80%+ target readership (vs. 2%)? … would that be a valuable ROI for you this year? If we agree, we’d love to talk about your targets.

CONNECT with the B2B Targets
Most Important to Your Business

Campaign Extension Options – 1000’s of Companies Use Cover Wraps

Our clients include many of the ‘Who’s Who’ in global and national marketing, including many of the Fortune 500® as well. The reason is simple: cover wrap campaigns deliver engaging physical touch points with our client’s most vital customers and prospects, those increasingly hard to reach.

Hyper-Target Flexibility

Clutter-bust digital overwhelm with precise messaging matched to your exact target segments added to the flexibility of direct capabilities of Audience Innovation, and reach any B2B target audience in-office, and via your c-suite, trade or channel partners.


Digital Connectivity

In addition to fully-platformed 360° content via PRINT+DIGITAL, we deliver augmented campaigns to cultivate your most valuable relationships with your most hard-to-reach targets, for both business and consumer. Our PRINT+DIGITAL solutions deliver results.

Events & Trade Shows

Deliver your custom-bound cover wrapped magazines direct to any event/s for valuable collateral for customers and/or prospects. Choose from any of our 400+ premier content partners, and use this effective tool to support your trade shows and/or events.

One-Shot Promotions

Deliver your custom-bound cover wrapped magazine direct to any office, home or retail location for immediate call-to-action messaging for events, retail promotions, individual ‘test drive’ invitations for affluent targets, and other promotional objectives.