Deliver IMPACT with Our
Hyper-Targeted Point-of-Care Magazine Cover Wraps

Touch&Engage® patients when and where they are most highly focused on making immediate physician and nursing inquiries, to ENGAGE physician-matched precision point-of-care campaigns.

How It Works for PHARMAWhy It Works for PHARMA

What is Point-of-Care Cover Wrap Marketing?

When targeting any point-of-care audience, magazine cover wrap campaigns are a proven solution that attaches your content around any of our premier national magazines, and delivers your messages to waiting rooms matched to your physician network.

Or, choose from any of our 50+ proprietary physician networks, or we’ll build an precise network to match your exact target filters.
*If targeting PCP’s, see B2B Targets, including our video options.

Our Simple Steps – How it Works

STEP 1 – We identify your physician network, % coverage & high/low counts.

STEP 2 – We identify your best content partner options based on target match, campaign specs, and various magazine’s minimums.

STEP 3 – We identify your preferred start date based on in-market timing, creative availability, and # months based on in-market goals.

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Targeting Results You Get: Top-Line Detail …

Clients choose from our large portfolio of 400+ pre-existing content partners (magazine publishers), to target any exact matched list of point-of-care physician’s office waiting rooms.  Our point-of-care campaigns are 100% compliant to deliver physician-engaging educational info, and adhering to all Sunshine Act, and the magazine’s AAM audit requirements.

  • Exact Match to Physician List
  • Primary & Secondary Match
  • All Major Magazine Options
  • Fully Managed Activation
  • Highest Quality Production
  • Most Expansive Flexibility
  • Campaign Best Practices


90% of the Nation’s TOP 50 Pharma Companies Use
Cover Wrap Campaigns to Educate Patient Targets

Choose from 50 Physician
Networks by Physician Type

We offer the flexibility of choosing an entire network, and grant network exclusivity, or choose any component of a network for your exact market footprint, in any combination of geo/demo and physician-type filters to align the most efficient campaign and yet, not sacrificing service to meet in-market objectives.

Examples of Physician Networks

  • Networks available first-come, first-served, by location type.
  • Exclusivity based on # and % chosen (i.e. 50%, 75% or 100%).
  • For available inventory, please share network/s of interests, and if list-match is required.  Minimum campaign term for exclusivity is 6 months, depending on count.  All publisher options will be explored and recommended based on best content match for targeting objectives, given timing, count and other factors.

Any Physician Network Built to Match Your Marketing Footprint

We Are Well-Known for Elastic Campaign Creativity & Flexibility

Campaign Extension Options – 1000’s of Companies Use Cover Wraps

Our clients include many of the ‘Who’s Who’ in global and national marketing, including many of the Fortune 500® as well. The reason is simple: cover wrap campaigns deliver engaging physical touch points with our client’s most vital customers and prospects, those increasingly hard to reach.

Hyper-Target Flexibility

Clutter-bust digital overwhelm with precise messaging matched to your exact target segments added to the flexibility of direct capabilities of Audience Innovation, and reach any B2B target audience in-office, and via your c-suite, trade or channel partners.

Digital Connectivity

In addition to fully-platformed 360° content via PRINT+DIGITAL, we deliver augmented campaigns to cultivate your most valuable relationships with your most hard-to-reach targets, for both business and consumer. Our PRINT+DIGITAL solutions deliver results.

Events & Trade Shows

Deliver your custom-bound cover wrapped magazines direct to any event/s for valuable collateral for customers and/or prospects. Choose from any of our 400+ premier content partners, and use this effective tool to support your trade shows and/or events.

One-Shot Promotions

Deliver your custom-bound cover wrapped magazine direct to any office, home or retail location for immediate call-to-action messaging for events, retail promotions, individual ‘test drive’ invitations for affluent targets, and other promotional objectives.