Hyper-Targeted POINT-OF-CARE DIRECT+Interactive+DIGITAL Solutions

patients when and where they are most highly focused on making immediate physician and nursing inquiries, to ENGAGE physician-matched precision point-of-care campaigns.

REVIEW Our 2018 Targeting Overview Deck

Everything we do is driven by database precision.

Put Your Brand on the FRONT COVER of any of 400+ Premier Magazines, Delivered to Any Physician’s Offices

IMPRESSIVE PHYSICIAN ENGAGEMENT RESULTS

What is Point-of-Care Cover Wrap Marketing?

When targeting any point-of-care audience, magazine cover wrap campaigns are a proven solution that attaches your content around any of our premier magazines, delivering your ads to waiting rooms matched to your POC network. Choose from any of our 50+ physician networks, or we’ll build an precise network to match your exact target filters.

Campaign Timing & Cycle Examples

All timing can be adjusted to fit specific targeting/timing needs. Please ask for any options, and we’ll gladly share flexibilities.
  • CHOOSE Your Most Vital Target/s
  • CHOOSE Your Best Content Partner
  • CHOOSE Your Preferred Start Date

We handle all campaign details, and keep the process simple for our clients.  Share your target audience needs with us, and we’ll share our best practices based on 500+ prior client campaigns.



Point-of-Care Annual Campaign



Our Simple Steps – How it Works

STEP 1 – We identify your physician network, % coverage & high/low counts.

STEP 2 – We identify your best content partner options based on target match, campaign specs, and various magazine’s minimums.

STEP 3 – We identify your preferred start date based on in-market timing, creative availability, and # months based on in-market goals.


Get a Quick Quote
We Work with Client Database CRM and/or We Build for You

HYPER-TARGETING EXAMPLES


PHARMA Rx EXAMPLES

10,867 Acupuncturists

5,918 Allergists

2,966 Anesthesiologists

1,454 Cancer Support Groups

12,725 Cardiologists

38,219 Chiropractors

23,522 Walk-In Clinics

8,084 Dermatologists

5,828 Ear Nose & Throat

2,872 Emergency Medicine

4,022 Endocrinologists

7.622 Gastroenterologists


2,723 General Practitioners

2,893 Hematolgists

22,572 Internal Medicine

1,505 Laser Vision Surgeons

3,614 Nephrologists

7,958 Neurologists

4,173 Nutritionists

20,933 Ob/Gyn Physicians

6,654 Oncologists

12,690 Opthamologists

24,335 Optomotrists

11,420 Orthopedics

19,318 Osteopathogists


27,976 Pediatricians

34,590 Physical Therapists

8,691 Podiatrists

88,919 Primary Care Physicians

14,336 Psychiatrists

11,998 Psychologists

4,197 Pulmonologists

6,587 Radiologists

2,648 Rheumatologists

5,610 Sports Medicine

12,699 General Surgeons

5,908 Urologists

How It Works – Our Simple Steps


STEP 1 – SELECT YOUR TARGET & CONTENT PARTNER
We work with you to develop a hyper-precise database of customers/prospects matched to your exact parameters and then, you select any one of our 400+ content partners to co-branded messaging.
STEP 2 – CAMPAIGN ANNOUNCEMENT
Each campaign launches with a branded personal announcement to each of your recipients. As a result, they’re receptive and deliver a bold and powerful response.

Announcement Examples
STEP 3 – REPURPOSED CONTENT
No need to produce new creative, simply repurpose existing content in a cover wrap format and we handle all details, including all content in 4-, 6-page or custom design.

Creative Best Practices
STEP 4 – INTERACTIVE & DIGITAL OPTIONS
Extend the reach of your campaign to your target online with a digital component that amplifies your message, and increases brand exposure, and call-to-action.

Interactive Options


STEP 5 – PRESS GO & MEASURE YOUR RESULTS
Campaigns are placed for 12, 6 or 3 months (or any custom timeframe). You’ll receive a custom response survey (with analytics) to measure target impact and to share in your internal marketing reports – added to your internal analytics. Multiple measures are secured, to gauge all direct benefits.

Targeting Results You Get: Top-Line Detail …

Clients choose from our large portfolio of 400+ pre-existing content partners (magazine publishers), to target any exact matched list of point-of-care physician’s office waiting rooms.  Our point-of-care campaigns are 100% compliant to deliver physician-engaging educational info, and adhering to all Sunshine Act, and the magazine’s AAM audit requirements.



  • Exact Match to Physician List
  • Primary & Secondary Match
  • All Major Magazine Options
  • Fully Managed Activation
  • Highest Quality Production
  • Most Expansive Flexibility
  • Campaign Best Practices

UNPARALLELED PATIENT-to-PHYSICIAN ENGAGEMENT

90% of the Nation’s TOP 50 Pharma Companies Use
Cover Wrap Campaigns to Educate Patient Targets


Choose from 50 Physician
Networks by Physician Type

We offer the flexibility of choosing an entire network, and grant network exclusivity, or choose any component of a network for your exact market footprint, in any combination of geo/demo and physician-type filters for the most efficient campaign, not sacrificing service to meet objectives.

Physician Network Examples


  • Networks available first-come, first-served, by location type.
  • Exclusivity based on # and % chosen (i.e. 50%, 75% or 100%).
  • For available inventory, please share network/s of interests, and if list-match is required.  Minimum campaign term for exclusivity is 6 months, depending on count.  All publisher options will be explored and recommended based on best content match for targeting objectives, given timing, count and other factors.
CUT-THE-CLUTTER with HIGH IMPACT PHYSICAL TOUCH POINTS

Direct-to-Customer Touch Point Marketing Campaigns

Any Physician Network Built to Match Your Exact Footprint

We’re Well-Known for Our Elastic Campaign Creativity & Flexibility

Campaign Extensions – Flexibility & Impact is Our Mission

Our clients include many ‘Who’s Who’ in global and national brands, and many of the Fortune 500®. The reason is simple: our campaigns deliver engaging touch points cultivating our client’s most vital customers and prospects, those increasingly hard to reach.

Hyper-Target Flexibility

Clutter-bust digital overwhelm with precise messaging matched to your exact target segments added to the flexibility of direct capabilities of Audience Innovation, and reach any B2B target audience in-office, and via your c-suite, trade or channel partners.


Digital Connectivity

In addition to fully-platformed 360° content via PRINT+DIGITAL, we deliver augmented campaigns to cultivate your most valuable relationships with your most hard-to-reach targets, for both business and consumer. Our PRINT+DIGITAL solutions deliver results.

Events & Trade Shows

Deliver your custom-bound cover wrapped magazines direct to any event/s for valuable collateral for customers and/or prospects. Choose from any of our 400+ premier content partners, and use this effective tool to support your trade shows and events.

One-Shot Promotions

Deliver your custom-bound cover wrapped magazine direct to any office, home or retail location for immediate call-to-action messaging for events, retail promotions, individual ‘test drive’ invitations for affluent targets, and other promotional objectives.

Interactive Touch Points Drive BOLD Digital Interaction

In the vast overwhelm of today’s marketing world, cutting the clutter to engage cultivated customers and/or prospects requires skill and precision. Our hyper-targeted marketing campaigns deliver exceptional results for B2B, AFFLUENT, RETAIL and PHARMA targets.


Cover Wraps +
NFC TECHNOLOGY

Engage our NFC technology to drive digital interaction with exact targets.

Cover Wraps +
USB BUZZ CARDS

Engage buzz cards as a high impact tool to drive targeted user interaction.

Cover Wraps +
EMBEDDED VIDEO

Engage embedded video to deliver a compelling message, product demo.


Cover Wraps +
DIGITAL RETARGETING

Integrate your magazine cover wrap campaign by extending retargeting across the web – even mobile devices.



Cover Wraps +
DIGITAL PROSPECTING

Cover wrap digital prospecting uses your existing cover wrap customer data to identify high-value prospects.



Cover Wraps +
LICENSED CONTENT

License 3rd-party content via 400+ publishers to elevate your brand, or integrated customer touch points.

® Registered Trademark ™ & Copyright Pending ©

Would you like to discuss new ideas to engage your targets?