Hyper-Targeted POINT-OF-CARE DIRECT+Interactive+DIGITAL Solutions
Everything we do is driven by database precision.
Put Your Brand on the FRONT COVER of any of 400+ Premier Magazines, Delivered to Any Physician’s Offices
What is Point-of-Care Cover Wrap Marketing?
Campaign Timing & Cycle Examples
- CHOOSE Your Most Vital Target/s
- CHOOSE Your Best Content Partner
- CHOOSE Your Preferred Start Date
- CHOOSE Your NFC Device Options
We handle all campaign details, and keep the process simple for our clients. Share your target audience needs with us, and we’ll share our best practices.
Point-of-Care Annual Campaign
Interactive DIRECT + DIGITAL Touch Points
Multiply the Outreach of Your Sales Force Assets
Our Simple Steps – How it Works
STEP 1 – We identify your physician network, % coverage & high/low counts.
STEP 2 – We identify your best content partner options based on target match, campaign specs, and various magazine’s minimums.
STEP 3 – We identify your preferred start date based on in-market timing, creative availability, and # months based on in-market goals.
HYPER-TARGETING EXAMPLES
PHARMA Rx POINT-of-CARE
10,867 Acupuncturists
5,918 Allergists
2,966 Anesthesiologists
1,454 Cancer Support Groups
12,725 Cardiologists
38,219 Chiropractors
23,522 Walk-In Clinics
8,084 Dermatologists
5,828 Ear Nose & Throat
2,872 Emergency Medicine
4,022 Endocrinologists
7.622 Gastroenterologists
2,723 General Practitioners
2,893 Hematolgists
22,572 Internal Medicine
1,505 Laser Vision Surgeons
3,614 Nephrologists
7,958 Neurologists
4,173 Nutritionists
20,933 Ob/Gyn Physicians
6,654 Oncologists
12,690 Opthamologists
24,335 Optomotrists
11,420 Orthopedics
19,318 Osteopathogists
27,976 Pediatricians
34,590 Physical Therapists
8,691 Podiatrists
88,919 Primary Care Physicians
14,336 Psychiatrists
11,998 Psychologists
4,197 Pulmonologists
6,587 Radiologists
2,648 Rheumatologists
5,610 Sports Medicine
12,699 General Surgeons
5,908 Urologists
Targeting Results You Get: Top-Line Detail …
Clients choose from our large portfolio of 400+ pre-existing content partners (magazine publishers), to target any exact matched list of POC physician’s office waiting rooms. Our POC campaigns are compliant to Sunshine Act, and AAM audit requirements.
- Exact Match to Physician List
- Primary & Secondary Match
- All Major Magazine Options
- Fully Managed Activation
- Highest Quality Production
- Most Expansive Flexibility
- Campaign Best Practices
90% of the Nation’s TOP 50 Pharma Companies Use
Cover Wrap Campaigns to Educate Patient Targets
Choose from 50 Physician
Networks by Physician Type
We offer the flexibility of choosing an entire network, and grant network exclusivity, or choose any component of a network for your exact market footprint, in any combination of geo/demo and physician-type filters for most efficient campaign.
Physician Network Examples
- Networks available first-come, first-served, by location type.
- Exclusivity based on # and % chosen (i.e. 50%, 75% or 100%).
- For available inventory, please share network/s of interests, and if list-match is required. Minimum campaign term for exclusivity is 6 months, depending on count. All publisher options will be explored and recommended based on best content match for targeting objectives, given timing, count and other factors.
Co-branded Content: Frequency & Impact
Any Physician Network Built to Match Your Exact Footprint
We’re Well-Known for Our Elastic Campaign Creativity & Flexibility
Campaign Extensions – Flexibility & Impact is Our Mission
Hyper-Target Flexibility
Digital Connectivity
Events & Trade Shows
