Deliver IMPACT with Our
Hyper-Targeted Point-of-Care Magazine Cover Wraps

Touch&Engage® patients when and where they are most highly focused on making immediate physician and nursing inquiries, to ENGAGE physician-matched precision point-of-care campaigns.

How It Works for PHARMA Why It Works for PHARMA

IMPRESSIVE PHYSICIAN ENGAGEMENT RESULTS

What is Point-of-Care Cover Wrap Marketing?

When targeting any point-of-care audience, magazine cover wrap campaigns are a proven solution that attaches your content around any of our premier national magazines, and delivers your messages to waiting rooms matched to your physician network.

Or, choose from any of our 50+ proprietary physician networks, or we’ll build an precise network to match your exact target filters.
*If targeting PCP’s, see B2B Targets, including our video options.

STEP 1 – We identify your physician network, % coverage & high/low counts.

STEP 2 – We identify your best content partner options based on target match, campaign specs, and various magazine’s minimums.

STEP 3 – We identify your preferred start date based on in-market timing, creative availability, and # months based on in-market goals.

Get a Quick Quote

Clients choose from our large portfolio of 400+ pre-existing content partners (magazine publishers), to target any exact matched list of point-of-care physician’s office waiting rooms. Our point-of-care campaigns are 100% compliant to deliver physician-engaging educational info, and adhering to all Sunshine Act, and the magazine’s AAM audit requirements.

Exact Match to Physician List
Primary & Secondary Match
All Major Magazine Options
Fully Managed Activation
Highest Quality Production
Most Expansive Flexibility
Campaign Best Practices

We offer the flexibility of choosing an entire network, and grant network exclusivity, or choose any component of a network for your exact market footprint, in any combination of geo/demo and physician-type filters to align the most efficient campaign and yet, not sacrificing service to meet in-market objectives.

Networks available first-come, first-served, by location type.
Exclusivity based on # and % chosen (i.e. 50%, 75% or 100%).
For available inventory, please share network/s of interests, and if list-match is required. Minimum campaign term for exclusivity is 6 months, depending on count. All publisher options will be explored and recommended based on best content match for targeting objectives, given timing, count and other factors.

See Campaign Examples

Deliver IMPACT with Our
Hyper-Targeted Point-of-Care Magazine Cover Wraps

What is Point-of-Care Cover Wrap Marketing?

Our Simple Steps – How it Works

Targeting Results You Get: Top-Line Detail …

90% of the Nation’s TOP 50 Pharma Companies Use
Cover Wrap Campaigns to Educate Patient Targets

Choose from 50 Physician
Networks by Physician Type

Examples of Physician Networks

Any Physician Network Built to Match Your Marketing Footprint

We Are Well-Known for Elastic Campaign Creativity & Flexibility

Campaign Extension Options – 1000’s of Companies Use Cover Wraps

Hyper-Target Flexibility

Digital Connectivity

Events & Trade Shows

One-Shot Promotions