Deliver IMPACT with Our
Hyper-Targeted RETAIL Magazine Cover Wraps

Touch&Engage® any database of exact CONSUMER RETAIL targets to cultivate valuable customer relationships, to engage for immediate inquiries, and to respond to call-to-action – warm customers and/or prospects to purchase.

How It Works for RETAILWhy It Works for RETAIL
IMPRESSIVE POINT-of-PURCHASE RESULTS

What is RETAIL Magazine Cover Wrap Marketing?

When targeting retail ‘geo/demo’ consumers, magazine cover wrap campaigns are a proven solution that ‘wraps’ your advertising around a select well-known national magazine and then, we deliver it to any exact out-of-home locations matching your target by geo/demo and other exact targeting filters.

Choose your database, and/or one we build for you, or any of our 110+ networks, or we’ll build a network for exact parameters.

Our Simple Steps – How it Works

STEP 1 – We identify your most effective target/network, % coverage, footprint, and high/low counts for exact targeting coverage for your markets.

STEP 2 – We identify your best content partner options based on target match, campaign specs, and various magazine’s minimums.

STEP 3 – We identify your preferred start date options based on in-market timing, creative availability, and # months based on objectives.


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Targeting Results You Get: Top-Line Detail …


Our consumer retail geo/demo campaigns are 100% targetable, to any geography, including zip codes, street addresses, GPS-radial targeting, and any demographic filters, via our 200+ out-of-home location types – precision point-of-sale targeting.

Our clients choose from our proprietary selection of 1.5MM out-of-home locations, sculpted to their exact marketing footprint by any assortment of geo/demo filters, and GPS-radius targeting.  Any one market, multiple markets, or any configuration matched to your precise parameters – precision point-of-sale targeting.



UNPARALLELED TARGET ENGAGEMENT

80% of the Fortune 500 Use Cover Wrap Campaigns
to Engage Hyper-Targeted Customers & Deliver Results


Our 110+ Retail Networks
for Precision Local Targeting


You get the flexibility of choosing an entire network exclusively, or any component for your exact footprint, in any combination of geo/demo filters to align the most efficient and economical campaign, for national, regional or local markets – i.e. any exact footprint.

Location-Based Targeting Examples



  • Networks available first-come-first served, by location type.
  • Exclusivity based on # and % chosen (i.e. 50%, 75% or 100%).
  • For options, share network/s of interest, and if list-match required.  Minimum campaign term is 6-month – all publisher options are recommended based on best match for target.

CONNECT with the CONSUMER RETAIL Targets
Who are Most Likely to Purchase Products/Services from You


Engage one of our premier co-branded content partners to touch and engage your most vital retail customers and prospects.  Each retail campaign is cultivated via exact geo/demo filters from our 1.5MM retail locations and, providing ongoing bold point-of-sale touch points, and now with our 360° digital targeting too.


Examples of Our Proprietary 1.5MM Location-based Targeting Options

Campaign Extension Options – 1000’s of Companies Use Cover Wraps

Our clients include many of the ‘Who’s Who’ in global and national marketing, including many of the Fortune 500® as well. The reason is simple: cover wrap campaigns deliver engaging physical touch points with our client’s most vital customers and prospects, those increasingly hard to reach.

Hyper-Target Flexibility

Clutter-bust digital overwhelm with precise messaging matched to your exact target segments added to the flexibility of direct capabilities of Audience Innovation, and reach any B2B target audience in-office, and via your c-suite, trade or channel partners.


Digital Connectivity

In addition to fully-platformed 360° content via PRINT+DIGITAL, we deliver augmented campaigns to cultivate your most valuable relationships with your most hard-to-reach targets, for both business and consumer. Our PRINT+DIGITAL solutions deliver results.

Events & Trade Shows

Deliver your custom-bound cover wrapped magazines direct to any event/s for valuable collateral for customers and/or prospects. Choose from any of our 400+ premier content partners, and use this effective tool to support your trade shows and/or events.

One-Shot Promotions

Deliver your custom-bound cover wrapped magazine direct to any office, home or retail location for immediate call-to-action messaging for events, retail promotions, individual ‘test drive’ invitations for affluent targets, and other promotional objectives.