Hyper-Targeted CONSUMER RETAIL DIRECT+Interactive+DIGITAL Solutions

Touch&Engage® any database of exact CONSUMER RETAIL targets to cultivate valuable long-term relationships, engage for direct inquiry and call-to-action with best customers.

REVIEW Our 2018 Targeting Overview Deck

Everything we do is driven by database precision.

Put Your Brand on the FRONT COVER of any of our 400+ Premier Magazines, Delivered to any EXACT Retail Targets

IMPRESSIVE POINT-of-PURCHASE RESULTS

What is a RETAIL Magazine Cover Wrap Marketing Campaign?

When targeting retail ‘geo/demo’ consumers, magazine cover wrap campaigns are a proven solution that ‘wraps’ your advertising around a select well-known national magazine and then, we deliver it to any exact out-of-home locations matching your target by geo/demo and other exact filters. Choose your database, and/or one we build for you, or any of our 110+ networks.

Campaign Timing & Cycle Examples

All timing can be adjusted to fit specific targeting/timing needs. Please ask for any options, and we’ll gladly share flexibilities.
  • CHOOSE Your Most Vital Target/s
  • CHOOSE Your Best Content Partner
  • CHOOSE Your Preferred Start Date

We handle all campaign details, and keep the process simple for our clients.  Share your target audience needs with us, and we’ll share our best practices based on 500+ prior client campaigns.



Consumer Retail-Targeted Annual Campaign



Our Simple Steps – How it Works

STEP 1 – We identify your most effective network, % coverage, footprint, and high/low counts for exact target coverage for your markets.

STEP 2 – We identify your best content partner options based on target match, campaign specs, and various magazine’s minimums.

STEP 3 – We identify your preferred start date options based on in-market timing, creative availability, and # months based on objectives.


Get a Quick Quote
We Work with Client Database CRM and/or We Build for You

HYPER-TARGETING EXAMPLES


RETAIL EXAMPLES

 3,287 Day Spas & Salons

 35,297 Barber Shops

 14,707 Coffee Shops & Bistros

   2,181 Country Clubs

   4,924 Dance Studios

   1,272 Gymnastic Centers

 17,385 Travel Agents

   3,694 Motorcycle Dealers

 14,630 Tire & Service Shops

   2,542 Ford Dealerships

   9,575 Fire Stations & Houses

125,753 Hair Salons


   8,742 Interior Designers

   9,044 Lube & Transmission

 17,198 Fitness Centers

   2,052 Bed & Breakfast Lodges

 19,352 Veterinarians

   2,794 Private Golf Courses

   3,431 General Hospitals

   2,568 RV Dealers

   1,405 Cardiac Rehab Centers

   2,541 Nutrition Centers

   1,845 Motorcycle Repair Shops

   2,005 Buick Dealers

   3,342 Car Stereo Install Shops


   1,867 Chrysler Dealers

   1,137 Gun Shops & Ranges

   1,227 Gymnastics Centers

   3,534 Tattoo Parlors

   1,544 Boat Dealers

 87,007 Dentist’s Offices

 10,083 Orthodontist’s Offices

   3,529 Realtor’s Offices

 12,543 Hispanic Hair Salons

   2,411 Stereo Equipment Stores

   1,208 Marriage Counselors
   4,536 Marriage Therapists

 43,667 Auto Repair Shops

How It Works – Our Simple Steps


STEP 1 – SELECT YOUR TARGET & CONTENT PARTNER
We work with you to develop a hyper-precise database of customers/prospects matched to your exact parameters and then, you select any one of our 400+ content partners to co-branded messaging.
STEP 2 – CAMPAIGN ANNOUNCEMENT
Each campaign launches with a branded personal announcement to each of your recipients. As a result, they’re receptive and deliver a bold and powerful response.

Announcement Examples
STEP 3 – REPURPOSED CONTENT
No need to produce new creative, simply repurpose existing content in a cover wrap format and we handle all details, including all content in 4-, 6-page or custom design.

Creative Best Practices
STEP 4 – INTERACTIVE & DIGITAL OPTIONS
Extend the reach of your campaign to your target online with a digital component that amplifies your message, and increases brand exposure, and call-to-action.

Interactive Options


STEP 5 – PRESS GO & MEASURE YOUR RESULTS
Campaigns are placed for 12, 6 or 3 months (or any custom timeframe). You’ll receive a custom response survey (with analytics) to measure target impact and to share in your internal marketing reports – added to your internal analytics. Multiple measures are secured, to gauge all direct benefits.

Targeting Results You Get: Top-Line Detail …


Our consumer retail campaigns are 100% targetable, including zip codes, street addresses, GPS-radial targeting, and any demographic filters, via our 200+ out-of-home types – precision point-of-sale targeting.

Our clients choose from our proprietary selection of 1.5MM out-of-home locations, sculpted to their exact marketing footprint by any assortment of geo/demo filters, and GPS-radius targeting.  Any one market, multiple markets, or any set matched to your parameters – precision point-of-sale targeting.



UNPARALLELED TARGET ENGAGEMENT

80% of the Fortune 500 Use Cover Wraps
to Engage Hyper-Targeted Customers & Prospects


Our 110+ Retail Networks
for Precision Local Targeting


You get the flexibility of choosing an entire network exclusively, or any component for your exact footprint, in any combination of geo/demo filters to align the most efficient and economical campaign (national, regional or local) – i.e. any footprint.

Location-Based Targeting Examples



  • Networks available first-come-first served, by location type.
  • Exclusivity based on # and % chosen (i.e. 50%, 75% or 100%).
  • For options, share network/s of interest, and if list-match required.  Minimum campaign term is 6-month – all publisher options based on best match for target.
CUT-THE-CLUTTER with HIGH IMPACT PHYSICAL TOUCH POINTS

Direct-to-Customer Touch Point Marketing Campaigns

CONNECT with the CONSUMER RETAIL Targets
Who are Most Likely to Purchase Products/Services from You


Engage one of our premier co-branded content partners to touch and engage your most vital retail customers and prospects.  Each campaign is cultivated via exact geo/demo filters from our 1.5MM locations and, providing ongoing point-of-sale, and now with 360° digital targeting too.


Examples of Our Proprietary 1.5MM Location Targeting Options

Campaign Extensions – Flexibility & Impact is Our Mission

Our clients include many ‘Who’s Who’ in global and national brands, and many of the Fortune 500®. The reason is simple: our campaigns deliver engaging touch points cultivating our client’s most vital customers and prospects, those increasingly hard to reach.

Hyper-Target Flexibility

Clutter-bust digital overwhelm with precise messaging matched to your exact target segments added to the flexibility of direct capabilities of Audience Innovation, and reach any B2B target audience in-office, and via your c-suite, trade or channel partners.


Digital Connectivity

In addition to fully-platformed 360° content via PRINT+DIGITAL, we deliver augmented campaigns to cultivate your most valuable relationships with your most hard-to-reach targets, for both business and consumer. Our PRINT+DIGITAL solutions deliver results.

Events & Trade Shows

Deliver your custom-bound cover wrapped magazines direct to any event/s for valuable collateral for customers and/or prospects. Choose from any of our 400+ premier content partners, and use this effective tool to support your trade shows and events.

One-Shot Promotions

Deliver your custom-bound cover wrapped magazine direct to any office, home or retail location for immediate call-to-action messaging for events, retail promotions, individual ‘test drive’ invitations for affluent targets, and other promotional objectives.

Interactive Touch Points Drive BOLD Digital Interaction

In the vast overwhelm of today’s marketing world, cutting the clutter to engage cultivated customers and/or prospects requires skill and precision. Our hyper-targeted marketing campaigns deliver exceptional results for B2B, AFFLUENT, RETAIL and PHARMA targets.


Cover Wraps +
NFC TECHNOLOGY

Engage our NFC technology to drive digital interaction with exact targets.

Cover Wraps +
USB BUZZ CARDS

Engage buzz cards as a high impact tool to drive targeted user interaction.

Cover Wraps +
EMBEDDED VIDEO

Engage embedded video to deliver a compelling message, product demo.


Cover Wraps +
DIGITAL RETARGETING

Integrate your magazine cover wrap campaign by extending retargeting across the web – even mobile devices.



Cover Wraps +
DIGITAL PROSPECTING

Cover wrap digital prospecting uses your existing cover wrap customer data to identify high-value prospects.



Cover Wraps +
LICENSED CONTENT

License 3rd-party content via 400+ publishers to elevate your brand, or integrated customer touch points.

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Would you like to discuss new ideas to engage your targets?