magazine cover wrap marketing
magazine cover wrap marketing

Touch Points That Matter®

Cultivate Your Customers’ Attention & Interest
Magazine Cover Wrap & Interactive Platforms

Deliver Your Highest ROI via Valued Touch Points

magazine cover wrap marketing

Touch Points That Matter®

Cultivate Your Customers’ Attention &
Interest to Increase Valued Relationships

Deliver Your Highest ROI via Proven
Marketing Assets to Win More Business

SETUP INTRO CALLGET QUICK QUOTE
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COVER WRAP DEMO

Magazine Cover Wrap & Interactive Engagement Platforms

“We hire Audience Innovation because they manage the entire platform for us. We can do it ourselves or, have them fully activate the entire project, including creative & messaging.”

DATA CLEANING • DATA CODING • LIST MATCH • DATA PROCUREMENT • TARGET LIST BUILDING
STRATEGY MANAGEMENT • CREATIVE DEVELOPMENT • MESSAGE DEVELOPMENT • TARGET STRATEGY
LICENSED CONTENT PLATFORMS • AUGMENTED REALITY • NFC & BUZZ CARDS • EMAIL SEQUENCING
ANNUAL TOUCH POINT STRATEGY • SALES ASSET PLANNING • TRADE SHOW & EVENT TOUCH POINTS
MAGAZINE COVER WRAP & INTERACTIVE PLATFORMS • TURNKEY PROJECT-BASED MANAGEMENT

Magazine Cover Wrap & Interactive Customer Engagement Platforms

“We hire Audience Innovation because they manage the entire platform for us. We can do it ourselves or, have them fully activate the entire project, including creative & messaging.”

DATA CLEANING • DATA CODING
LIST MATCH • DATA PROCUREMENT
TARGET LIST BUILDING & STRATEGY
CREATIVE & MESSAGE DEVELOPMENT
LICENSED CONTENT PLATFORMS
AUGMENTED REALITY • NFC & BUZZ
EMAIL & ANNUAL SEQUENCING
SALES ASSET & SEQUENCE PLANNING
TRADE SHOW & EVENT TOUCH POINTS
MAGAZINE COVER WRAP PLATFORMS
INTERACTIVE TARGETING PLATFORMS
ONLINE+OFFLINE STRATEGY PLANNING
TURNKEY PROJECT MANAGEMENT

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WHAT we do …

WE DELIVER HIGH-VALUE CO-BRANDED
DIRECT & INTERACTIVE TOUCH POINTS
for HIGH-VALUE TARGET SALES RESULTS.

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HOW we do it …

WE DEPLOY A SMART COMBINATION
OF HIGH-IMPACT & PROVEN DIRECT
MARKETING INTERACTIVE OPTIONS.

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OUR ROBUST PLATFORMS ARE DIRECT-to-RECIPIENT or DIRECT-to-LOCATION and, EACH
DESIGNED TO DRIVE DIRECT INTERACTION to ONLINE ACTIONS & SALES TEAM RESPONSE

WHAT IS a MAGAZINE COVER WRAP MARKETING CAMPAIGN PLATFORM?
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NEED BETTER RESULTS for VITAL & VALUED TARGETS?

WE PUT YOUR BUSINESS–CEO–COMPANY–BRAND ON FRONT COVERS OF LEADING & WELL-RESPECTED MAGAZINE CONTENT PARTNERS, SEQUENCED WITH ONLINE TACTICS TO CAUSE THE GREATEST IMPACT and INTERACTION – ONLINE+OFFLINE YIELDS THE MOST ADVANCED USER RESPONSE, INTEREST & ENGAGEMENT.

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GENEROSITY & APPRECIATION CREATES MOST EFFECTIVE CUSTOMER-CENTRIC CULTURES for SALES & MARKETING

WE THEN SEND YOUR GIFTED SUBSCRIPTIONS DIRECT TO ANY USER TARGETED DATABASE YOU WANT TO ENGAGE, IN-OFFICE and/or IN-HOME, INCLUDING: CUSTOMERS, PROSPECTS, CLIENTS, KEY INFLUENCERS, and … THEY RECEIVE, and APPRECIATE THE MESSAGING, AND TAKE ACTION AS A RESULT – THEY LOVE IT!

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LOCATION-BASED TARGETING PROVIDES IN-PERSON IMPACT WHERE IT MATTERS MOST to YOUR BUSINESS

WE ALSO PLACE COVER WRAPPED MAGAZINES IN ANY PUBLIC PLACES YOU WANT BRAND COVERAGE, INCLUDING PHYSICIANS POINT-OF-CARE, and/or ANY OF OVER 10,000,000 LOCATIONS NATIONALLY, BASED ON YOUR EXACT TARGETING CRITERIA.

GIVE US YOUR TARGET – WE’LL DESIGN THE BEST PLATFORM FOR YOU

magazine cover wrap marketing

WHAT we do …


WE DELIVER HIGH-VALUE
CO-BRANDED DIRECT &
INTERACTIVE TOUCH
POINTS for OUR CLIENT
and AGENCY PARTNERS

magazine cover wrap marketing

HOW we do it …


WE DEPLOY A SMART
COMBINATION OF
HIGH-IMPACT & PROVEN
DIRECT MARKETING
INTERACTIVE OPTIONS

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OUR ROBUST PLATFORMS ARE DIRECT-to-RECIPIENT or DIRECT-to-LOCATION and, EACH DESIGNED TO DRIVE DIRECT INTERACTION to ONLINE ACTIONS & SALES

WHAT IS a MAGAZINE COVER WRAP MARKETING CAMPAIGN PLATFORM?

STEP ONE

WE PUT YOUR BUSINESS–CEO–COMPANY–BRAND ON FRONT COVERS OF LEADING & WELL-RESPECTED MAGAZINE CONTENT PARTNERS, SEQUENCED WITH ONLINE TACTICS TO CAUSE THE GREATEST IMPACT and, MESSAGING INTERACTION – ONLINE+OFFLINE YIELDS THE MOST ADVANCED USER RESPONSE & INTEREST.

STEP TWO

WE THEN SEND YOUR GIFTED SUBSCRIPTIONS DIRECT TO ANY USER TARGETED DATABASE YOU WANT TO ENGAGE, IN-OFFICE and/or IN-HOME, INCLUDING: CUSTOMERS, PROSPECTS, CLIENTS, KEY INFLUENCERS, and … THEY RECEIVE, and APPRECIATE THE MESSAGING, AND TAKE ACTION AS A RESULT THEY LOVE IT!

STEP THREE

WE ALSO PLACE COVER WRAPPED MAGAZINES IN ANY PUBLIC PLACES YOU WANT BRAND COVERAGE, INCLUDING PHYSICIANS POINT-OF-CARE, and/or ANY OF OVER 10,000,000 LOCATIONS NATIONALLY, BASED ON YOUR EXACT TARGETING CRITERIA.

GIVE US YOUR TARGET
– WE’LL DESIGN THE
BEST PLATFORM FOR YOU

“It’s like a Trojan horse – it ALWAYS gets there, even
when my sales team can’t get in the door. We love these
tactical direct marketing platforms for our key targets!”

“IT’S LIKE A TROJAN HORSE – IT ALWAYS GETS THERE, EVEN WHEN MY SALES TEAM CAN’T GET IN THE DOOR. WE LOVE THESE TACTICAL DIRECT PLATFORMS FOR OUR MOST VALUED TARGET AUDIENCES.”

It’s the Ultimate Tangible Touch Point Platform

CMO, Technology – “It Let’s Them Know You Appreciate Their Business
and Their Long-Term Relationship – Your Care About Their Business”

Magazine cover wrap platforms are proven as effective touch points time-and-time again.
With hundreds of direct campaigns over 12+ years to validate its effectiveness, our platforms
provide a perfect blend of precision targeting, respected content and messaging impact.

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It Gets Where It’s Supposed to Go • They Love It • It’s Like a Mini Out-of-Home Campaign • They Keep It Longer

Our Sales Team Loves It • Creates Direct Target Interaction • Our Company Benefits • These Campaigns Work

magazine cover wrap marketing

The Ultimate Tangible
Touch Point Platforms

CMO, Technology – “It Let’s Them Know You Care – You Appreciate Their Long-Term Customer Value & Vital Relationship with Your Business”

Magazine cover wrap platforms are proven as effective messaging touch points time-and-time again.

With hundreds of campaigns over 12+ years to validate effectiveness, our platforms provide a perfect blend of precise targeting, respected content and high-value direct messaging impact.

SEE OVERVIEW DECK

“With today’s overwhelm online, we need touch points that
are welcomed and appreciated and, drive interaction with
our sales force. This is perfect.” – SVP, Global Marketing

Companies Large & Small Use Our Tactical Platforms

to Engage Vital B2B Decision-Makers & Consumer Targets

Adept marketers engage our tactical & interactive platforms
to deliver tangible sales results with their most vital targets
and, others vital to their long-term business and sales growth.

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80%

80% of the Fortune 500®, and 90% of the
Top 50 Pharmas, use or have used cover
wraps in marketing & sales strategies.

90%
0123456789001234567890%
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Platforms Designed to Educate & Cultivate Vital Targets

to Initiate Conversation, Interactive Dialogue & Sales Conversion

Each platform is designed to cultivate and educate highly valued
clients, customers, prospects, patients, and vital decision-makers in
interactive sales dialogue and, to engage reliable sales conversion.

Your Proven Sales Interaction & Engagement Platforms

Here’s an Example of ROI Marketing Analytics & Sales Results

As an example, an automotive manufacturer with both B2B and
B2C targets achieved +$145MM in sales via a $450K investment.
This delivered a 322% ROI & 16% sales conversion after 6 months.

MORE CAMPAIGN RESULTSMORE CAMPAIGN EXAMPLESMORE COVER WRAP SAMPLES
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“With today’s overwhelm online, we
need valued touch points that are
welcomed and appreciated and,
target interaction with our sales.
This gives a perfect solution.”

SVP, Global Marketing

magazine cover wrap marketing

Companies Large & Small
Use Our Tactical Platforms

to Engage Vital B2B Decision-Makers & Consumer Targets

0123456789001234567890%
80%

80% of the Fortune 500®, and 90% of the
Top 50 Pharmas, have used cover wraps
in their ongoing marketing & sales tactics.

90%
0123456789001234567890%

Adept marketing teams engage
our tactical & interactive platforms
to deliver tangible sales results
with their most vital targets and,
others vital to their long-term
business and sales growth.

It’s a marketing (and sales) tactic that’s proven effective repeatedly over time and, client’s results are even better today than ever.

Platforms Designed to
Educate & Cultivate
Key Target Audiences

to Initiate Conversation,
Interactive Dialogue &
Direct Sales Conversion

magazine cover wrap marketing

Typical platform response analytics deliver
these results, which vary based on target,
timing, messaging and sales objectives.

Each platform is designed to cultivate and educate their highly valued customers, prospects, patients, and vital decision-makers in direct interactive dialogue, and to engage sales conversion.

Your PROVEN Interaction & Sales Engagement Platform

Here’s an Example of Marketing ROI Analytics & Sales Results

As an example, an automotive manufacturer with B2B and B2C targets achieved the following:


+$145MM in Sales
16% Sales Conversion
$450k Invested, Year 1
322% ROI Resulted
Continued 7 Years

(Only 6 months In-Market)

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Every campaign is measured for awareness,
readership, found informative, found value,
and call-to-action stats – and sales ROI.

CAMPAIGN RESULTSCAMPAIGN EXAMPLESCOVER WRAP SAMPLES

“We rely on these stealth platforms – it’s a proven & reliable
sales & marketing tactic, for both B2B and B2C targets. We
use them often and with enthusiasm.” – EVP, Sales Director

“We rely on the stealth impact of
these platforms – it’s a proven &
reliable sales & marketing tactic.”

EVP, Sales Director

Company Video via Augmented Reality Platform

magazine cover wrap marketing

In this example, an augmented reality platform delivers a CEO video
direct to the targeted user’s smart phones via client’s cover wrap.

– NFC TECHNOLOGY
– AUGMENTED REALITY
– INTERACTIVE BUZZ CARDS
– HIGH-VALUE DIRECT MAIL
– DYNAMIC LANDING PAGES
– VIDEO SALES FOLDERS
– LICENSED CONTENT

magazine cover wrap marketing

Interactive Tags Create
a Direct Bridge to Your
Target’s Smart Phones

Our BRIDGE-to-DIGITAL enhances user engagement via multiple interactive devices and engagement options.


Company Video via Augmented
Reality Cover Wrap Device


magazine cover wrap marketing

In this example, an augmented reality platform delivers a CEO video direct to target’s smart phones via cover wrap.


NFC TECHNOLOGY
AUGMENTED REALITY
DYNAMIC LANDING PAGES
HIGH-VALUE DIRECT MAIL
INTERACTIVE BUZZ CARDS
VIDEO SALES FOLDERS
LICENSED CONTENT

magazine cover wrap marketing

Add interactive tags to any activation
for direct-to-mobile user experience.


“We never fully understood ‘cover wraps’ until we spoke with
Audience Innovation. Their targeting platforms are genius,
and stealth and – driven by CONTENT+TARGET interest.”


“We really never understood
‘cover wraps’ until we spoke with
Audience Innovation. Their
targeting platforms are genius, and
stealth and – driven by matched
CONTENT + TARGET interest.”

Vibrant Creative Platform Entices Target Interaction

Magazine Cover Wrap Marketing & Interactive Digital Platforms

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HOW Our Platforms Work?

We first align target definition, scale and scope.
Then determine start date, timing and content.


PLATFORM OPTIONS
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WHY Our Platforms Work?

It’s a gesture of goodwill, tangible touch points elevated with high-value co-branded content.


CAMPAIGN EXAMPLES

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WHAT Can You Expect?

You can expect a sales-driven asset that performs,
and happy customers open to interactive dialogue.


CAMPAIGN RESULTS

Vibrant Platform:
How, Why & What

Magazine Cover Wrap
& Interactive Digital


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HOW Platforms Work?

We first align target attributes, scale and scope. Then determine start date, timing, and content partner.


PLATFORM OPTIONS

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WHY Platforms Work?

It’s a gesture of goodwill, tangible touch points elevated with highly valued co-branded messaging.


CAMPAIGN EXAMPLES

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WHAT Can You Expect?

You can expect sales-driven assets that perform, and happy customers open to dialogue and interaction.


CAMPAIGN RESULTS

Which Target Audience is Most Vital to You?

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NAME-by-NAME or LOCATION-BASED TARGETING for APPLICATIONS LIKE …

CXO • CRM • ABM • B2B • B2C • POC • POS • DMA • LMA • Z+4 Channel Enterprise Events & Shows
Retailers Resellers Multicultural Affluent Retail Pharma Rx HCP Point-of-Care Point-of-Sale
VIP Sales Assets Commercial Customers Private Wealth Geo/Demo Local Market & Agent Support
Acquisition Retention  Corporate Announcements Platinum Consumers Seasonal & Holiday Gifting

We use your database and/or build it for you – any combination of exact customers, prospects, patients and/or location types.

Learn More About Platforms

– Choose Your Target Below,
or Setup a Call to Learn More

magazine cover wrap marketing

DIRECT-to-RECIPIENT OPTIONS

BUSINESS-to-BUSINESSAFFLUENT CONSUMERSFor Your SMB TARGETSFor SMALL BUSINESSES

DIRECT-to-LOCATION OPTIONS

PHARMA POINT-of-CAREPLACE-BASED & OUT-of-HOMEOur OOH NETWORK OPTIONS
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We use your database and/or build it for you – any combination of exact customers, prospects, patients and/or key influencers.

Learn More About Platform
Options for Your Key Targets


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BUSINESS-to-BUSINESS

AFFLUENT CONSUMERS

PHARMA POINT-of-CARE

PLACE-BASED & OOH

For Your SMB TARGETS

For SMALL BUSINESSES

Our NETWORK OPTIONS

CXO • CRM • ABM • B2B • DMA
B2C • POC • POS • LMA • Z+4

Enterprise Channel Partners Trade Shows
Affluent Households Multicultural OOH
Meetings, Conventions & Events Resellers
Retail Pharma Rx HCP Point-of-Care
Point-of-Sale Commercial Customers
Sales Assets Private Wealth  Geo/Demo
Key DMA Markets Local Agent Support
Acquisition Retention Announcements
Seasonal, Holiday & Corporate Gifting


“We’re so pleased we spoke with Audience Innovation. It didn’t
take much to understand how they get the results they deliver.“

“We’re so pleased we spoke with Audience Innovation. It didn’t take much to understand how they get the sales results they deliver consistently.“


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Choose from 400+ Magazine Options


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We’d Love to Learn More About Your Marketing & Sales Goals
for Key Targets – Please Choose Your Best Day/Time to Chat


We’d Love to Learn More About Your Marketing & Sales Objectives Today

Choose Your Best Day & Time


Get Smart Ideas for Your
Most Valued Audiences

SETUP INTRO CHAT

GET QUICK QUOTE

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OR, SEND US AN EMAIL TO GET MORE INFO:

What’s Your Target/Platform Type?
BUSINESS-to-BUSINESSAFFLUENT CONSUMERSPOINT-of-CARE PharmaRETAIL & OUT-of-HOMEFor Your Small BusinessFor Your SMB Audience

Get Smart Ideas
for Your Most
Valued Audiences


magazine cover wrap marketing

SETUP INTRO CHAT

GET QUICK QUOTE

OR, FEEL FREE TO SEND US AN EMAIL TO GET MORE INFO TODAY:


What’s Your Target/Platform Type?
BUSINESS-to-BUSINESSAFFLUENT CONSUMERSPOINT-of-CARE PharmaRETAIL & OUT-of-HOMEFor Your Small BusinessFor Your SMB Audience

Magazine Cover Wrap & Interactive
Bridge-to-Digital Marketing Platforms

magazine cover wrap marketing

Cultivate Your Vital Audiences
via Sequenced Interactive Tags
& Target Engagement Devices

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Contact Us Now

LET’S CHAT – 888-241-6634,719

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MAILING – 3201 Bee Cave Road, Suite 120,
Box 162671 – Austin, TX 78746-9998 USA

© AUDIENCE INNOVATION 2019 – Privacy Policy

All Rights Reserved. All company, brand and publisher
logos are the trademarks of their respective companies,
and no endorsement is implied or inferred by any party.

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Other Resources


Cultivate Your Vital Audiences
via Sequenced Interactive Tags
& Target Engagement Devices

magazine cover wrap marketing

Our Magazine Cover Wrap & Interactive
Bridge-to-Digital Marketing Platforms

magazine cover wrap marketing

AUDIENCE INNOVATION®

3201 Bee Cave Road, Suite 120, Box 162671
Austin, TX 78746-9998 USA

© AUDIENCE INNOVATION 2019 – Privacy

All Rights Reserved. All company, brand and publisher logos are the trademarks of their respective companies, and no endorsement is implied or inferred by any party.