The Smart Marketers Know That Tangible
Touch Points Deliver Relationship Impact

360° Multi-Touch Platforms Deliver Sales Results

High-Impact Storytelling Platforms Engage Directly
with Your Most Valued Target Audience Segments

Cut Through Massive Marketing Clutter • Rise Above Massive Noise
Educate & Nurture VIP Targets • Stand Above Your Competition

LET’S DISCUSS YOUR SMARTEST STRATEGY

The Smart Marketers
Know That Tangible
Touch Points Deliver
Relationship Impact

Multi-touch Storytelling
Platforms Engage Directly
with Your Most Valued
Target Audience Segments

360° Offline + Online
Messaging Platforms

Cut the Marketing Clutter
Rise Above Massive Noise
Nurture Your VIP Targets
Beat Your Competition

DID THEY GET YOUR MESSAGES?

Will they take any action?
Will they remember you?

Get Noticed. Get Action. Get Remembered.

DID THEY GET
YOUR MESSAGE?


Will they take
any action?

Will they even
remember you?

Get Noticed.
Get Sales Action.
Get Remembered.

Vibrant 360° Conversation Platforms Built for Sales Interaction

Messaging Solutions for Your Mission Critical Decision-Makers

We’re very proud to recognize $50+ million in client campaigns delivered, gladly serving both our client and agency partners’ marketing and sales objectives and, nurturing their vital targets.

Our Mission is Clear – we deliver customized precision-targeted messaging platforms that cut through massive marketing clutter.

We amplify ONLINE assets via OFFLINE messaging to deliver a comprehensive 360° sales interaction and growth experience.

ENGAGE ANYONE YOU NEED – ANYWHERE YOU WANT

“It’s our best sales asset delivered like a Trojan Horse. We use these smart platforms to engage interest and nurture our best customers and prospects.” – CMO

MAGAZINE COVER WRAP PLATFORMS • OFFLINE ENGAGEMENT • ONLINE INTEGRATION SOLUTIONS • TURNKEY ACTIVATION • CREATIVE & DESIGN • MESSAGING STRATEGY

Vibrant 360° Tangible Conversation Platforms
Boost Sales Interaction

“It’s our best sales asset delivered like a Trojan Horse. We use these smart platforms to interest, engage and nurture our vital customers and best prospects.” – CMO

Over $50MM+ in Campaigns Delivered for Our Clients

Our Mission Is Clear – to develop customized precision-targeted offline messaging platforms that cut-through-the-clutter to fully engage and nurture your most valued target audiences for sales.

MESSAGING PLATFORMS
for MISSION-CRITICAL
TARGET AUDIENCES

MAGAZINE COVER WRAPS
OFFLINE ENGAGEMENT
ONLINE INTEGRATION
TURNKEY ACTIVATION
CREATIVE & DESIGN
MESSAGING STRATEGY

HIGH-IMPACT DIRECT
MARKETING DELIVERS
PROVEN SALES RESULTS

HIGH-IMPACT
Direct Marketing
DELIVERS PROVEN
SALES RESULTS

Side-by-Side Client Test Illustrates the Relationship Gained
via Our High-Impact Direct-Targeted Messaging Platforms

Side-by-Side Client Test
Illustrates Value Gained
via High-Impact Messaging

LET’S DISCUSS YOUR SMARTEST CAMPAIGN STRATEGY

“I’d never have believed the results if we hadn’t experienced
the productive results firsthand. The gesture of goodwill is THE
compelling moment with this platform and, it works well.”

CMO – Automotive Manufacturer

“I’d never have believed the target results if we hadn’t experienced it ourselves firsthand. The gesture of goodwill is THE compelling moment with this platform.”

CMO – Automotive Manufacturer

Our 3-Pronged Messaging Delivers 360° Experience

Amplify Your Brand’s Impact with Precision Direct Marketing Platforms

“Today, the brands that create a valued emotional connection with their customers are the ones who cut through the clutter and thrive, to engage valued interactions with valued targets.”

John Livesay – Keynote Speaker, Author, Storyteller, TedX Talk Has 1,000,000+ Views

Our 3-Pronged Storytelling Delivers 360° Experience

Amplify Your Brand’s
Impact with High Value
Direct Marketing Strategy

“Today, the brands that create a valued emotional connection with their customers are the ones who cut through the mass clutter and thrive, to engage valued interactions with their most valued target audiences.”

John Livesay – Author, TedX Keynote Speaker & Storyteller

Put Your Messages Directly in Their Hands

Cut Through Online Overwhelm & Spam • Let Them Know You Care

High-value VIP Messaging

Co-Branded Content for Impact

B2B C-SUITE • EXECUTIVE • TRADE • AFFLUENT
POINT-of-CARE • POINT-of-SALE & RETAIL OOH



Lotsa Real Estate to Share Your Company’s Messaging

“It’s a proven alternative to cut through massive clutter.” – CMO

Most Frequent Messaging Conversations Include …

CXO LEADERSHIP SERIES • ANNOUNCEMENTS • PRE & POST TRADE SHOWS
VIP HOLIDAY GIFTS • VALUED SEASONAL MESSAGING • SALES TRIGGERS
CUSTOMER TOUCHPOINTS • REGIONAL & MULTICULTURAL PLATFORMS
PHYSICIAN’S POINT-of-CARE Rx • LOCAL RETAIL & GEO/DEMO IMPACT
BRIDGE-to-DIGITAL • RELATIONSHIP NURTURING • VIP INVITATIONS

“It’s our sales brochure in their hand – they keep
it, engage with it, and take action.” – SVP, Sales

Put Your Messages Directly in Their Hand

It Beats the Overwhelm of Online Ads & Email Spam
Let’s Them Know You Care

Frequent Messaging
Applications Include

CXO LEADERSHIP SERIES
COMPANY ANNOUNCEMENTS
PRE & POST TRADE SHOW
HIGHLY-VALUED BRANDING
HOLIDAY GIFTS • SALES ASSETS
VIP CUSTOMER TOUCHPOINTS
MULTICULTURAL PLATFORMS
PHYSICIAN’S POINT-of-CARE
LOCAL RETAIL & GEO/DEMO
BRIDGE-to-DIGITAL MESSAGING
RELATIONSHIP NURTURING
CUSTOMER ENGAGEMENT

It’s Your TROJAN HORSE.
It Gets There Even When Your Salesperson Can’t Get Through the Front Door.

Our magazine cover wraps are built as a series of high-value touch points sequenced with any of our 400+ respected media partners.

LET’S BUILD YOUR PROPOSAL

“Simple alternative to cut through massive INBOX & EMAIL clutter.” – CMO

Our proven offline platforms are built as a series of ongoing touch points sequenced over time with any of our 400+ well-respected media brands.

“Most direct mail is typically tossed in 20 seconds, if that. We put our brand’s cover wrap messaging in their hands. They appreciate it and keep it so much longer.”

VP, Sales & Marketing – Regional Insurance Company

“We put our brand’s cover messaging in their hands and, they appreciate the gesture. Most direct mail is tossed in 20 seconds, if that. With these platforms, they keep it.”

VP, Sales & Marketing
Regional Insurance Company

Offline Touchpoints Deliver an In-Hand Experience
to Engage Value, Interest, Education & Interaction

Offline Engagement Delivers Bridge-to-digital Interactions

• Online Learning Centers
• Social Media Interaction
• Branded Licensed Content
• Storytelling Platforms
• Influencer Motivations
• Virtual Events & Seminars

SEE MORE INTERACTIVE OPTIONS

It’s the TROJAN HORSE for your sales team.

“It’s our sales brochure attached as a ‘cover wrap’ to a respected delivery vehicle and, engaged for your most valued prospects and customers as an ongoing tangible multi-touch messaging series!” – VP, Sales

“We use both platforms, out-of-home and direct-to-recipient, depending on our target audience. It’s very flexible, gives multiple options to deliver impact.” – CMO Banking

Your Messaging Gets There, Even When Your
Sales Team Can’t Get Through the Front Door

HOW Our Platforms Work?

We first align target definition, scale and scope.
Then determine start date, timing and content.



WHY Our Platforms Work?

It’s a gesture of goodwill, tangible touch points elevated with high-value co-branded content.



WHAT Can You Expect?

You can expect a sales-driven asset that performs,
and happy customers open to interactive dialogue.


Offline Touchpoints Deliver a Tangible Message Experience

Offline Engagement Delivers Bridge-to-digital Interactions

Online Learning Centers
Social Media Interaction
Branded Licensed Content
Storytelling Platforms
Influencer Motivations
Virtual Events & Seminars

INTERACTIVE SOLUTIONS

“It’s the BRIDGE-to-DIGITAL for hard-to-reach targets of all types. We often recommend Audience Innovation’s platforms for our clients.”

Top 100 Agency President – Many Times User of Audience Innovation Platforms

“It’s the BRIDGE-to-DIGITAL for hard-to-reach targets of all types. We often recommend Audience Innovation’s cover wrap platforms for our clients.”

Top 100 Agency President

Vibrant Platforms:
How, Why & What

Multi-touch Offline Impact
PLUS Interactive Online



HOW Platforms Work?

We first align target attributes, scale and scope. Then determine start date, timing, content partner and messaging.


PLATFORM OPTIONS


WHY Platforms Work?

It’s a gesture of goodwill, tangible touch points elevated with your highly valued co-branded messaging sequence.


CAMPAIGN EXAMPLES



WHAT Can You Expect?

You can expect sales-driven assets that perform, and happy customers open to sales dialogue & online interaction.

Educate & Engage Your Targets

Four Platform Options for Direct Messaging

BUSINESS &
EXECUTIVE

IN-OFFICE or
B2B HOMES

Any B2B database of your choosing, from your CRM or we build for you. Delivers reliable B2B sales results.

AFFLUENT
& LUXURY

IN-HOME for
CONSUMERS

Any B2B database of your choosing, from your CRM or we build for you. Delivers reliable B2B sales results.

CONSUMER &
RETAIL OOH

RETAIL OOH
LOCATIONS

Choose from our 5.0MM+ out-of-home retail locations, with over 200+ types, built for any exact footprint.

PHARMA Rx &
EDUCATIONAL

PHYSICIAN’S
OFFICES Rx

Choose from our 2.0MM+ physician’s offices, with over 50+ physician types, built for your exact target footprint.

High-Impact Messaging Yields Responsive Results

We offer options for single-touch and multi-touch up to a full year.

BUSINESS &
EXECUTIVE

AFFLUENT
& LUXURY

CONSUMER &
RETAIL OOH

PHARMA Rx &
EDUCATIONAL

Precision Targeting Examples for
Mission Critical Decision-makers

BUSINESS DATABASES

6,562 CEO’s, CIO’s, CFO’s, – CXO’s
14,567 Channel & Trade Partners
1,619 Chief Marketing Officers
4,532 Trade Targets & Retail Buyers
5,652 Enterprise Decision-Makers
19,833 Small Business Owners
12,391 Franchisees & Distributors

ANY EXACT DATABASE of B2B TARGETS
Your DATABASE, CRM and/or We Build for You

The results are compelling, especially for any hard-to-reach B2B or executive targets. Our platforms attach your company’s tactical branding to well-known, premier and well-respected content partners, to create a sequenced touch point experience for your vital B2B customers, prospects and/or valuable influencers over time.

HOUSEHOLD DATABASES

3,522 Dallas DMA with $2MM+ HHI
9,135 Platinum Automotive Buyers
4.321 Chicago Zips, Kids in Private Schools
1,212 Miami Zips, $5MM+ HHI
15,432 HH’s 3-Mile Radius of Stores
6,739 Platinum 50+, $1MM+ HHI
19,627 $1MM+ HHI HH’s 1-Mile Radius

ANY DATABASE of AFFLUENT HOUSEHOLDS
Your DATABASE, CRM and/or We Build for You

The results are compelling, especially for any hard-to-reach B2C or affluent targets. Our platforms attach your company’s tactical branding to well-known, premier and well-respected content partners, to create a sequenced touch point experience for your vital B2C customers, prospects and/or valuable influencers over time.

POINT-of-SALE DATABASES

7,432 Barber Shops, Top 25 DMA’s
24,321 Hispanic Beauty Salons & Spas
15,439 Automotive Service Centers
1,413 Hair & Nail Salons & Spas
8,452 Automotive Dealer Centers
8,639 Fitness Centers & Gyms
7,527 Country Clubs & Golf Courses

CHOOSE from OUR 200+ LOCATION TYPES
and OVER 5,000,000+ LOCATION OPTIONS

POINT-of-CARE DATABASES

Nearly 100% coverage with matched physician lists
Capture patient’s attention when it’s most critical
Educate any patient audience at doctor locations
Multiple branded issues increase presence over time
Double or triple front-loading for immediate impact
Campaigns placed anywhere – no costly installation
Start & stop based on your exact timing objectives

CHOOSE from OUR 50+ PHYSICIAN TYPES
and OVER 2,000,000+ PHYSICIAN OFFICES

Four High-Impact
Platform Options
for Mission Critical
Decision-Makers

B2B, C-SUITE &
TRADE TARGETING

Any B2B database of your choosing, from your CRM or we build for you. Deliver your impressive B2B results.

B2C TARGETING &
AFFLUENT HOMES

Any affluent target of your choosing, from your CRM or we build for you. Deliver your impressive B2C results.

CONSUMER & RETAIL
POINT-of-SALE

Choose from our 5.0MM+ out-of-home retail locations, with over 200+ types, built for any exact geo/demo footprint.

PATIENT EDUCATION
DOCTOR’S OFFICES

Choose from our 2.0MM+ physician’s offices, with over 50+ physician types, built for your exact target footprint.

Bold Messaging &
Creative Delivers
High-Value Impact

BUSINESS MESSAGING

AFFLUENT MESSAGING

POINT-of-SALE MESSAGING

POINT-of-CARE MESSAGING

Precision Targeting &
Database Examples
Illustrate Flexibility

BUSINESS EXAMPLES

6,562 CEO’s, CIO’s, CFO’s, – CXO’s
14,567 Channel & Trade Partners
1,619 Chief Marketing Officers
4,532 Trade Targets & Retail Buyers
5,652 Enterprise Decision-Makers
19,833 Small Business Owners
12,391 Franchisees & Distributors

ANY DATABASE of B2B TARGETS

HOUSEHOLD EXAMPLES

3,522 Dallas DMA with $2MM+ HHI
9,135 Platinum Automotive Buyers
4.321 Chicago Zips, Kids in Private Schools
1,212 Miami Zips, $5MM+ HHI
15,432 HH’s 3-Mile Radius of Stores
6,739 Platinum 50+, $1MM+ HHI
19,627 $1MM+ HHI HH’s 1-Mile Radius

ANY DATABASE of LUXURY TARGETS

RETAIL EXAMPLES

7,432 Barber Shops, Top 25 DMA’s
24,321 Hispanic Beauty Salons & Spas
15,439 Automotive + Service Centers
1,413 Nail Salons & Spas
13,452 Auto & Service Centers
8,639 Fitness Centers
7,527 Country Clubs & Salons

ANY RETAIL TARGETS • BANKING • INSURANCE
RETAILERS • REAL ESTATE • AUTO DEALERS
ARTS • CREDIT UNIONS • BIG BOX RETAILERS
HOTELS & RESORTS • DRUG STORES • TOURISM
LOCAL PHARMACIES • FINANCIAL ADVISORS
GROCERY • MERCHANTS • RV & RECREATIONAL
SERVICE CENTERS • SPORTING GOODS

PHYSICIAN EXAMPLES

Choose from any of our 50+ physician networks, or we’ll build a precise location network to match your exact target filters.


“We never fully understood the full value of offline messaging
tactics until we spoke with Audience Innovation. Their precise
targeting strategies are exceptional and do well for us.”

EVP, Global Marketing – Financial & Banking

“We never fully understood the full value of offline messaging tactics until we spoke with Audience Innovation. Their precise targeting strategies are exceptionally effective.”

EVP, Global Marketing
Financial & Banking

Just a few past and current client fans …

Just a few past and current magazine cover wrap fans.

Choose Any of Our 400+ Well-Respected Media Partners

“We chose established content that enriches our brands.” • EVP, Sales

Choose from Over 400+
Well-Respected Media
& Content Partners

“We chose smart content that enriches our brands.” – EVP, Sales

Three Simple Steps to Activate Your Targeted Platform

STEP 1 • AUDIENCE

What target audience is most important to your brand’s growth today? Let’s start there. We’ll guide your best decisions.

STEP 2 • START DATE

When’s the ideal start date? Most of our client’s want to start asap. We’ll give you options to initiate target action quickly.

STEP 3 • MESSAGING

We’ll then craft your multi-touch messaging strategy with BOTH offline and online touch points of value, and true engagement.

Three Simple Steps Activate
Your Sales Asset Platform

STEP 1 – AUDIENCE

What target audience is most important to your brand’s growth today? Let’s start there. We’ll guide your decisions.

STEP 2 – START DATE

When’s the ideal start date? Most of our client’s want to start asap. We’ll give you options to initiate target action.

STEP 3 – MESSAGING

We’ll then craft your multi-touch messaging strategy with BOTH offline and online touch points of value, and true human engagement.

“We experienced the impact when our CEO was targeted by one of our partners.
It’s a valued combination of relationship recognition and touch point impact.”

Top 100 Ad Agency – EVP, Group Media Director

“We’re so pleased we spoke with Audience Innovation. It didn’t take much to grasp how they get the results they deliver and, why offline + online sequencing is critical to cut through the massive marketing clutter.”

EVP, Sales & Marketing
Global Chemical Company