COVER WRAP MARKETING & SALES PLATFORMS
VIBRANT OFFLINE MESSAGING PLATFORMS
ARE PROVEN EFFECTIVE TIME & TIME AGAIN
Cut Through the Clutter to deliver high-value
messaging that bolsters your target engagement.
COVER WRAP SALES &
MARKETING PLATFORMS
OUR VIBRANT OFFLINE
MESSAGING PLATFORMS
ARE PROVEN EFFECTIVE
TIME & TIME AGAIN
CUT THROUGH THE CLUTTER
to deliver high-value messaging
for your vital target audience.
“It’s stealth, like a TROJAN HORSE – it ALWAYS gets there, even
when our sales teams can’t get in the door. It works!” – CMO Tech
“IT’S LIKE A TROJAN HORSE – IT ALWAYS GETS THERE, EVEN WHEN MY SALES TEAM CAN’T GET IN THE DOOR. WE LOVE THESE TACTICAL PLATFORMS FOR OUR MOST VALUED TARGETS. – CMO, F500® TECH”
HERE’S AN EXAMPLE – ONLINE-ONLY vs. COVER WRAP
OFFLINE Touch Points Bolster Marketing & Sales Performance for Client’s Vital Targets
That’s 100X BETTER Call-to-Action Results
The Power of OFFLINE MESSAGING for the
Most Vital Target Audience Sales Tactics
This F500® client ran a side-by-side test of ONLINE-
ONLY versus ONLINE+OFFLINE. Here are their call-
to-action numbers, measured directly by their own
sales teams and, shared their results with us later.
0.9% ONLINE ONLY CALL-to-ACTION
.9%
The top shares this client’s ONLINE-ONLY call-to-action
score, while the bottom shares their results with their
OFFLINE PLATFORM overlay via Audience Innovation tactics.
59%
vs. +59% with OFFLINE OVERLAY
HERE’S AN EXAMPLE
ONLINE-ONLY vs. COVER WRAP STATS
OFFLINE Touch Points
Repeatedly Bolster Sales
& Marketing Performance
This example shares the impact and benefit of sequenced offline PLUS online messaging, with a very specific audience and, their results of ONLINE ONLY vs. OFFLINE+ONLINE are distinct.
“With today’s overwhelm online, we use offline messaging that
is welcomed and appreciated and, it drives interaction with our
sales force. This works well for us.” – SVP, Sales & Marketing
“With today’s overwhelm online,
we use offline messaging that is
welcomed and appreciated and,
drives interaction with our sales.
This cuts through the clutter.”
SVP, Sales & Marketing
It’s a Sequenced Messaging Platform for
Your Most Vital Customers & Prospects
Offline Touch Points Add Connection & Value
YOUR BEST TARGETS for COVER WRAP PLATFORMS
• BUSINESS-to-BUSINESS • B2B • CXO • ABM • CRM • SMB
• POINT-of-CARE • POINT-of-SALE • AFFLUENT CONSUMER
• RETAIL • OUT-of-HOME • MULTICULTURAL • LOCAL MRI
B2B • AFFLUENT • PHARMA • RETAIL
It’s a Sequenced
Marketing Platform
for Your Best Targets
OUR MOST IDEAL TARGETS:
B2B • CXO • ABM • CRM • SMB
POINT-of-CARE • POINT-of-SALE
AFFLUENT CONSUMER HOMES
PLACE-BASED & OUT-of-HOME
COVER WRAP BENEFITS & TARGET ATTRIBUTION ASSETS
OFFLINE Touch Points Bolster Marketing & Sales Performance for Client’s Vital Targets
The Power of COVER WRAP MESSAGING for
Hard-to-Reach Target Audience Sales Tactics
– VIBRANT & ENGAGING STORYTELLING PLATFORM
– PUT YOUR BRAND ABOVE MASSIVE ONLINE CLUTTER
– BEAT OUT YOUR COMPETITION & RISE ABOVE THEM
– CONSISTENT & POWERFUL SEQUENCED MESSAGING
– YOUR MESSAGES ARE WELCOMED & APPRECIATED
– EXCLUSIVE DATABASE USAGE FOR ALL CATEGORIES
– COMPELLING CO-BRANDED CONTENT ADDS VALUE
– VERY FLEXIBLE & FOCUSED SOLUTION OPTIONS
COVER WRAP BENEFITS &
KEY TARGETING ASSETS
OFFLINE Touch Points
Repeatedly Bolster Sales
& Marketing Performance
The Power of COVER WRAP
MESSAGING for ANY Exact
& Hard-to-Reach Audience
VIBRANT & ENGAGING STORYTELLING PLATFORM
BEAT YOUR COMPETITION
& RISE ABOVE THEM
PUT YOUR BRAND ABOVE MASSIVE ONLINE CLUTTER
CONSISTENT & POWERFUL SEQUENCED MESSAGING
YOUR MESSAGES ARE BOTH WELCOMED & APPRECIATED
EXCLUSIVE DATABASE USAGE
FOR ALL TARGET CATEGORIES
COMPELLING CO-BRANDED CONTENT ADDS VALUE
VERY FOCUSED & FLEXIBLE CLIENT SOLUTION OPTIONS
“We understand the value of offline touch points as part of
an integrated and tactical marketing and sales strategy.”
Global Media Director – Top 100 Advertising Agency
Are you losing your best targets in the
marketing abyss of online OVERWHELM?
Cover Wrap Platforms Lift Your Brand/s Above
Competitive Clutter & Beat Your Competition
VISIBLE & VIBRANT CREATIVE UNITS & ONGOING MESSAGE
PLACEMENT YIELDS STUNNING READERSHIP & ACTION
TARGET • TIMING • CONTENT • RESULTS
Are you losing your
best targets in the
marketing abyss of
ONLINE OVERWHELM?
Our Cover Wrap Platforms
Lift Your Brand/s Above the
Constant Competitive Clutter
VIBRANT & VISIBLE CREATIVE
UNITS & ONGOING MESSAGE
PLACEMENT YIELDS STUNNING
READERSHIP & TARGET ACTION
“We understand the high value
of offline touch points as part
of an integrated and tactical
marketing and sales strategy.”
TOP 100 AGENCY – MEDIA DIRECTOR
It’s the Ultimate OFFLINE Marketing Platform
CMO, Technology – “We Let Them Know We Appreciate Their Business
and Their Long-Term Relationship – We Care About Their Business”
Magazine cover wrap platforms are proven as effective touch points time-and-time again.
With hundreds of direct campaigns over 12+ years to validate its effectiveness, our platforms
provide a perfect blend of precision targeting, respected content and messaging impact.
Many Companies Use Tactical Cover Wrap
Platforms to Nurture Valued Relationships
and, to Engage Vital Consumer Targets & B2B Decision-Makers
Adept marketers deploy our tangible & offline interactive platforms
to deliver high-value, long-lasting messaging impact & sales results.
0123456789001234567890%
80%
80% of the Fortune 500®, and 90% of the
Top 50 Pharmas, use or have used cover
wraps in marketing & sales strategies.
90%
0123456789001234567890%
Sales results via OFFLINE MESSAGING are Stunning,
Proven & Reliable – The RESULTS are very consistent.
When Planned & Sequenced to Deliver Specific Objectives
Each platform is designed to cultivate and educate highly valued
clients, customers, prospects, patients, and vital decision-makers
in a way that drives reliable sales conversations and conversion.
100% REACH • 90% AWARENESS • 80% READERSHIP • 50% CALL-to-ACTION
The Ultimate OFFLINE
Marketing Platform
CMO, Technology – “It Let’s Them Know You Care – You Appreciate Their Long-Term Customer Value & Vital Relationship with Your Business”
With hundreds of campaigns over 12+ years to validate effectiveness, our platforms provide a perfect blend of precise targeting, respected content and high-value direct messaging and sales impact.
Many Companies Use Our
Tactical Cover Wrap
Marketing Platforms
to Engage Vital B2B Decision-Makers & Consumer Targets
0123456789001234567890%
80%
80% of the Fortune 500®, and 90% of the
Top 50 Pharmas, have used cover wraps
in their ongoing marketing & sales tactics.
90%
0123456789001234567890%
It’s a marketing (and sales) tactic that’s proven effective repeatedly.
Stats with COVER WRAP
MESSAGING are Stunning,
Proven & Consistent
to Initiate Conversation,
Interactive Dialogue &
Direct Sales Conversion
Typical platform response analytics deliver
these results, which vary based on target,
timing, messaging and sales objectives.
Many are not getting the call-to-action
RESULTS they need to MAXIMIZE SALES
with their most vital target audiences.
Cover Wrap Marketing Energizes Welcomed Customer Interactions
DELIVER WARM & INVITING SEQUENCED MESSAGING OVER TIME
THEY FEEL HONORED to RECEIVE the VIP ATTENTION from YOU
TARGET • TIMING • CONTENT • RESULTS
Many are not getting
the INBOUND RESULTS
they need today to
MAXIMIZE SALES.
Cover Wrap Marketing
Energizes Welcomed
Customer Interactions
DELIVER WARM & INVITING
MESSAGES – THEY’LL FEEL
HONORED to RECEIVE the
VIP ATTENTION from YOU
“We never fully understood these platforms until we spoke with
Audience Innovation. Their targeting strategies are exceptional.”
“We never understood these
platforms until we spoke with
Audience Innovation. Their
targeting tactics are excellent.”
WHAT we deliver …
WE DELIVER CO-BRANDED, OFFLINE and
TANGIBLE INTERACTIVE TOUCH POINTS
FOR HIGH-VALUE SALES RESULT IMPACT.
HOW we deploy …
WE DEPLOY PROVEN OFFLINE TOUCH
POINTS THAT BOLSTER INTERACTION
with the MOST VITAL SALES TARGETS.
The Magazine Cover Wrap & Interactive Offline Marketing Platform
WHAT we deliver …
WE DELIVER HIGH-VALUE
CO-BRANDED OFFLINE
& INTERACTIVE TOUCH
POINTS for OUR CLIENTS
HOW we deploy …
WE DEPLOY A SMART
COMBINATION OF
HIGH-IMPACT & PROVEN
OFFLINE TACTICS that
BOLSTER SALES ACTIONS
The Magazine Cover Wrap
Sales & Marketing Platform
“I’d never have believed the real results of our cover wrap platforms if I hadn’t
seen it myself. Our own targets are so overwhelmed online today and, our
cover wrap messaging CUTS-THROUGH-THE-CLUTTER with our vital targets.”
“I’d never believed the real
results of our cover wrap
platforms if I hadn’t seen it
myself. Our own targets are so
overwhelmed online today
and, our cover wrap messaging
CUTS-THROUGH-THE-CLUTTER
with our most vital targets.”
“It’s our brochure attached as
a ‘cover wrap’ to a respected
delivery vehicle and then,
engaged for our best prospects
and customers as an ongoing
tangible messaging series!”
VP, Sales Director
We integrate with online actions
to MULTIPLY INTERACTION with only
your most vital target audiences.
INTERACTIVE MAGAZINE COVER WRAP & OTHER
TACTICAL OFFLINE PLATFORMS DELIVER RESULTS
TARGET • TIMING • CONTENT • RESULTS
We integrate with
online platforms to
MULTIPLY TARGET
INTERACTION with
only your most vital
target audiences.
MAGAZINE COVER WRAP &
OTHER TACTICAL OFFLINE
TOUCH POINT PLATFORMS
80% of Fortune 500® and 90% of Top 50 Pharma Companies use
or used INTERACTIVE COVER WRAP PLATFORMS in their tactical
marketing & sales strategies. – “It’s a bridge to digital channels.”
80% of Fortune 500® and 90% of
the Top 50 Pharma Companies use or
used INTERACTIVE COVER WRAPS
in their tactical marketing & sales
strategies. – “It’s a bridge to our
multiple digital sales channels.”
We’ll gladly share exact client names when we chat, any time.
Otherwise, our client’s prefer propriety, which we honor of course.
We’ll gladly share exact client names
when we chat, any time. Otherwise, our
client’s prefer propriety, which we
honor their privacy, of course.
“We rely on smart cover wrap platforms – it’s a proven & reliable
sales & marketing tactic for both B2B & B2C targets.” – EVP, Sales
“We rely on the smart impact of
these platforms – it’s a proven &
reliable sales & marketing tactic.”
EVP, Sales Director
THE MAGAZINE COVER WRAP MARKETING PLATFORM
OFFLINE Touch Points Deliver ONLINE Results
Nurture Your Customers’ Attention & Interest with
Industry-leading Interactive Cover Wrap Platforms
Deliver Your Highest ROI via High-Value Touch Points
– Respected Co-Branded Content Delivers User Impact
– Goodwill & Appreciation Generates User Call-to-Action
Touch Points That Matter®
CEO: What’s Working Best?
Paul Kostial, Founder, shares updates regarding
OFFLINE targeting and – our best practices today.
“We use these touch point platforms
simply because they work so well.
Our customers are very engaged and
appreciative and our sales team loves
the boost – it cuts through the clutter.”
– F500® Chief Marketing Officer
OFFLINE Touch Points
Deliver ONLINE Results
Nurture Your Customers’ Attention &
Interest to Increase Valued Relationships
Deliver Your Highest ROI via Proven
Marketing Assets to Win More Business
Respected Co-Branded Content
Delivers High-Value User Impact
Goodwill & Appreciation Generates
User Call-to-Action & Sales Impact
Touch Points That Matter®
LET’S DISCUSS YOUR TARGETS &
LEARN MORE to SHARE OPTIONS
We love to share smart ideas and,
stealth marketing for your targets!
hello@audienceinnovation.com
OR CALL US: 888.241.6634,719
B2B • AFFLUENT • PHARMA • RETAIL
TARGET • TIMING • CONTENT • RESULTS
LET’S CHAT TO LEARN
ABOUT YOUR TARGETS
We love to share new
ideas for your targets!
Schedule an introductory call with us
at the day/time of your preference.
hello@audienceinnovation.com
CALL US: 888.241.6634,719
Cover Wrap Marketing Examples for Various Categories & Targets
“It’s our sales brochure attached as a ‘cover wrap’ to a respected delivery vehicle and, engaged for our best prospects and customers as an ongoing tangible messaging series!” – VP, Sales
“We use both platforms, out-of-home and direct-to-recipient, depending on each target audience. It’s very flexible like this, multiple options for delivering our greatest impact.” – CMO Banking
Elevate Your Valued Messaging with Premier Content Partners
You’ll Be Very Pleased with the Impact & Sales Target Dialogue
Choose from 400+ Well-Respected Media Brands to Bolster Target Engagement
Example of platform messaging sequence, coordinated with online actions, and multiple interactive tags for user engagement options.
Our clients get valuable ROI, and results like 56% CTA. It works well, especially for any harder-to-engage target – precise reach, co-branded content, high-value tangible touch points, bridge-to-digital and, causing direct sales actions and ROI. – Paul Kostial
Our SALES RESULTS
speak for themselves:
“Our clients get valuable ROI, and results like 56% call-to-action. It works well, especially for harder-to-engage targets – precise reach, co-branded content, high-value tangible touchpoints, bridge-to-digital, and causing warm sales interactions.” – Paul Kostial
Here’s an example …
