In a Fast-Paced World, We Deliver

TOUCHPOINTS THAT MATTER®

Rise Above the Noise • Outshine Your Competition
Educate & Cultivate • You Let Them Know You Care

360° Messaging Platforms
Turnkey Offline + Online Solutions

LET’S DISCUSS YOUR TARGET TODAY

Our COVID-19 Response Team is activating as many platforms for our clients as possible, with most launching AUG/SEP to reinforce key relationships with their vital targets and, to let them know they care.

In a Fast-Paced World, We Deliver Touchpoints That
Matter®

Rise Above the Noise
Outshine the Competition
Educate & Cultivate
Let Them Know You Care

360° Messaging Platforms
Turnkey Offline + Online Solutions

“It’s the BRIDGE-to-DIGITAL for hard-to-reach targets of all types. We often recommend Audience Innovation’s cover wrap platforms for our clients.” – Top 100 Agency President

Cut Through the Clutter & Overwhelm

Direct-to-Human Engagement Platforms

Tangible Messaging for Any Target – B2B, B2C, D2C & POC

“Our sales team uses this very effective asset daily!” – SVP, Sales

LET’S DISCUSS YOUR TARGET GOALS TODAY

Need More Impact with Your Key Targets?

Adept Platforms for Any Target Audience – B2B, B2C, D2C & POC

“Our sales team uses this asset every day – it’s effective for us.

VP, Sales – Convention & Visitors

“We experienced the impact when our CEO was targeted by one of our business partners – it’s a valued combination of recognition and messaging.”

Top 100 Ad Agency – EVP, Group Media Director

“We experienced the impact when our CEO was targeted by one of our business partners – it’s a compelling combination of appreciation and valued messaging.”

Top 100 Ad Agency
EVP, Group Media Director

Our 3-Pronged Messaging Delivers Impact & Response

360° Targeting Amplifies the Impact with Any Vital Target

We’re an adept provider of sequenced offline messaging platforms and highly visible business and consumer branding.

Our 3-Tiered Messaging Delivers Impact & Response

Audience Innovation is an adept global provider of sequenced offline messaging platforms and highly visible B2B and B2C branding.

Our unique platforms are based on: proven design and best practices, valued offline touchpoints and highly-precise database targeting.

WHY IT WORKS? Simple Examples

Many Companies Use Cover Wrap Messaging

When Combined 360°, All Target CTA Responses are Amplified

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90% of the Top 50 Pharmas Use Offline to Increase Target Response

TOP 50 PHARMA’S 90%
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80% of the Fortune 500® Use Offline to Increase Target Response

FORTUNE 500® 80%
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Target Awareness & Appreciation is Typically 70% for All Targets

TARGET AWARENESS 70%
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60% Call-to-Action is Very Typical Response Depending on Target

TYPICAL Call-to-Action 60%

Companies of All Sizes Use Our Offline Touchpoints

FORTUNE 500® 80%

80% of the Fortune 500® Use Offline
to Increase Target Response Results

TOP 50 PHARMA’S 90%

90% of the Top 50 Pharmas Use Offline
to Increase Target Response Results

TARGET AWARENESS 90%

Target Awareness & Appreciation
is Typically 90% for All Targets

TARGET CTA 60%

60% Target Call-to-Action is Very
Typical Response Depending on Variables

Typical platform response analytics deliver
these results, which vary based on target,
timing, messaging and sales objectives.

“Thank you for this platform – our target response is better
than imagined and, timing impeccable. Our customers are so
impressed with our marketing, and they verbally thank us.”

Premier Mortgage Broker – Dallas TX

“Thank you for this platform – our target response is better than imagined and, timing impeccable. Our customers are so impressed with our marketing, and they thank us.”

Premier Mortgage Broker
Dallas TX

Tangible Messaging Yields Pronounced Target Response

Target responses are vibrant and tangible and, give your messaging a visceral impact, connecting the dots, and letting them know you care – they appreciate your gesture.

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TARGET REACH 100%
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AWARENESS 90%
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READERSHIP 80%
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ACTION 60%

These are aggregated averages spanning hundreds of campaigns and target types.

Our Tangible Targeting
Gives Very Consistent
VIP Messaging Impact

When compared with online-only tactics that maybe yield, at best, a 10% call-to-action and response, our offline platforms typically deliver these vibrant results.

TARGET REACH 100%
AWARENESS 90%
READERSHIP 80%
ACTION 60%

60% CALL-TO-ACTION AVERAGE

Typical platform response analytics deliver
these results, which vary based on target,
timing, messaging and sales objectives.

“With today’s overwhelm online!!! … we often use offline
messaging that’s welcomed and appreciated.
It drives direct interaction and engagement for sales.”

CMO – Top 10 Global Pharmaceutical

“With today’s overwhelm online, we use offline touchpoints that are welcomed and appreciated. It drives direct interaction and user engagement for our entire sales force.”

Chief Marketing Officer
Top 10 Global Pharmaceutical

RESULT EXAMPLE: Online vs. Offline+Online Stats

Side-by-Side Stats Illustrate the Gain Delivered by Offline Targeting

This F500® client ran a side-by-side test: ONLINE-ONLY vs. ONLINE PLUS OFFLINE marketing & messaging engagement.

Compared with a meager 0.9% CTA from the online-only platform, our offline overlay platform delivered a 59% response for CTA.

SEE MORE RESULTS

Here’s Just One Example

Online Only vs. Offline+Online
Executive Targeting Results

This F500® client ran a side-by-side test of ONLINE-ONLY vs. our ONLINE+OFFLINE sales platform.

Compared with a meager 0.9% CTA response this client received with their online-only strategies, our sequenced platform yielded a 59% response and calls-to-action.

SEE MORE RESULTS

“We never fully understood the full value of offline messaging
tactics until we spoke with Audience Innovation. Their precise
targeting strategies are exceptional and do well for us.”

EVP, Global Marketing – Financial & Banking

“We never fully understood the full value of offline messaging tactics until we spoke with Audience Innovation. Their precise targeting strategies are exceptionally effective.”

EVP, Global Marketing
Financial & Banking

Magazine Cover Wraps Deliver Your VIP Branding to Any Target

High-Value Direct Messaging Puts Your High-Impact Branding in Their Hands

What is a cover wrap?

Our magazine cover wraps are built as a series of touchpoints sequenced with selected issues of any of our 400+ partners.

What is a target platform?

Your multi-touch platform is created when we deliver your vibrant sequenced messaging directly to any exact database.

See More Campaign Examples

Our Cover Wraps Deliver Your Leadership Messaging

What is a platform target sequence?

Your touchpoint platform is created when we then deliver your vibrant sequenced messaging directly to any VIP database and/or any public locations of your choosing.

“I’d never have believed the results if we hadn’t experienced
the productive results firsthand. The gesture of goodwill is THE
compelling moment with this platform and, it works well.”

CMO – Automotive Manufacturer

“I’d never have believed the target results if we hadn’t experienced it ourselves firsthand. The gesture of goodwill is THE compelling moment with this platform.”

CMO – Automotive Manufacturer

Portfolio Examples by Category & Target

We Have 30+ Years’ Experience with All Varieties of Objectives

EACH OF THESE IS ONE IN A SERIES OF SEQUENCED TOUCHPOINTS NURTURING VALUED AUDIENCES

Portfolio Examples
by Category & Target

We have 30+ years’ experience, all varieties of targets and, innovative sales-driven ROI targeting.

EACH OF THESE IS JUST ONE IN A SERIES OF SEQUENCED OFFLINE TOUCHPOINTS NURTURING THEIR VALUED AUDIENCE

Campaign Vignettes
by Category/Target Type

















Frequent Applications Include …

LEADERSHIP SERIES • ANNOUNCEMENTS • PRE & POST TRADE SHOW
HIGHLY-RECOGNIZED BRANDING • HOLIDAY GIFTS • SALES ASSETS
CUSTOMER TOUCHPOINTS • LOCAL & MULTICULTURAL PLATFORMS
PHYSICIAN’S POINT-of-CARE • LOCAL RETAIL & GEO/DEMO SCOPE
BRIDGE-to-DIGITAL • RELATIONSHIP NURTURING • ENGAGEMENT

Frequent Targets Include …

B2B C-SUITE • EXECUTIVE • TRADE • AFFLUENT
POINT-of-CARE • POINT-of-SALE & RETAIL OOH




Amplify Your Impact for Any Niche Target

Any target, timing & messaging objectives – it’s powerful, lets them know you care.

EACH OF THESE IS ONE IN A SERIES OF SEQUENCED TOUCHPOINTS NURTURING VALUED AUDIENCES







“Most direct mail is typically tossed in 20 seconds, if that. We put our brand’s cover wrap messaging in their hands. They appreciate it and keep it longer.”

VP, Sales & Marketing – Regional Insurance Company

“We put our brand’s cover messaging in their hands and, they appreciate the gesture. Most direct mail is tossed in 20 seconds, if that. With these platforms, they keep it.”

VP, Sales & Marketing
Regional Insurance Company

Three Simple Steps to Activate Your 360° Platform

STEP 1 • AUDIENCE &
TARGET DEVELOPMENT

DATABASE
INTEGRATION

AUDIENCE DEVELOPMENT

Database Procurement
Point-of-Care Matching
Database Filter Structure
USPS & Email Verification
Database & File Maintenance

STEP 2 • START-UP,
TIMING & SEQUENCE

OFFLINE
PLATFORMS

COVER WRAP SEQUENCING

Message Design & Copywriting
Video & Direct Interactions
Tangible Sales Asset Collateral
Trade & Event Integration
Multi-touch Mailed Platforms

STEP 3 • MESSAGING,
OFFLINE + ONLINE

ONLINE
PLATFORMS

ONLINE SEQUENCING

Website Design & Creation
Landing Pages & Funnels
Online Article Placement
Vanity Pages & UX Channels
Licensed Online Content

Packaged, bundled or a la carte options for all solutions offered.

All Services are Delivered In-House or Via Our Sister Agency’s Freelance Sharks – Visit Currey•Kostial for Details

3-Tiered User Engagement & Interaction Nurturing

DATABASE Integration

Database & CRM Cleaning

Database Procurement
Point-of-Care Matching
Database Filter Structure
USPS & Email Verification
Datafile Maintenance

OFFLINE Solutions

Cover Wrap Marketing Platforms

Video & Direct Interactions
Message Design & Copywriting
Sales Asset Collateral Units
Trade & Event Integration
Multi-touch Mailed Platforms

ONLINE Solutions

Social Media Integration

Website Design & Creation
Landing Pages & Funnels
Online Article Placement
Vanity Pages & UX Channels
Licensed Online Content

Packaged, bundled or a la carte
options for all solutions offered.

Three Simple Steps to Activate Your 360° Platform

STEP 1 – TARGET


STEP 2 – TIMING


STEP 3 – SEQUENCE

“Given the overwhelm online these days, we use cover wraps to drive
direct engagement with our affluent targets especially. It puts our
message directly in their hand, and they appreciate the gesture.”

Senior Vice President, Marketing – Top 10 Online Retailer

“With today’s overwhelm online, we use offline messaging that is both welcomed and appreciated. It drives direct interaction and engagement for sales.”

SVP, Marketing
Top 10 Online Retailer

Just a few past and current client fans …

Just a few past and current client fans …

SETUP TARGET REVIEW

We’ll gladly share exact client names when we chat, any time. Otherwise, our client’s prefer propriety, which we honor of course.

“It’s tangible, and powerful. We blend online+offline touch points with high-value customers to increase interaction. The two together is greater than the sum of each alone. It works – typically 50%+ call-to-action.”

SVP, ONLINE MARKETING

“We engage many POC platforms, and Audience Innovation is by far the best company to deliver smart point-of-care and HCP targets for our brands.”

EVP, MEDIA DIRECTOR, PHARMA

“Paul Kostial and his team have perfected this platform. I’ve known him 20+ years now; their platform this year produced better results than 5 years ago and, we use them often for our most vital customer and prospect targets. It’s a home run for our sales team.”

CEO, FORTUNE 500® TECHNOLOGY

“One sale more than paid for cost of our platform, only 6 months after start. We target our channel partners, and their customers, and the co-branding value-add is beneficial to each brand – every year.”

GLOBAL VP SALES, TECH PROVIDER

“We beat our competition with service/delivery, and use Audience Innovation platform to warm up our prospects. Coordinated with our sales force, our results are impressive, for both retention and acquisition.”

CMO, COMMERCIAL INSURANCE

“We use Audience Innovation platforms to cultivate both our commercial and PWM targets every year. Oddly, it works, and even more so in today’s cluttered digital space. It’s an impact message, in their hand.”

EVP & CMO, REGIONAL BANKING

“We’ve had more traffic at our show home than ever, and hit our sales goals in 1/2 the time planned. We use Audience Innovation for every new development, their geo/demo platform, ideal to target our prospects.”

SVP, REAL ESTATE DEVELOPMENT

Let’s Chat About Your Target Objectives Today

Choose your day/time & we’ll discuss your targets.

“We’re so pleased we spoke with Audience Innovation. It didn’t take much to realize how they get the results they deliver and, why it works well.”

EVP, Sales & Marketing
Global Chemical Company

Let’s Discuss Your Target Audience

Please choose your preferred
day/time to setup a brief call.

“We’re so pleased we spoke with Audience Innovation. It didn’t take much to grasp how they get the results they deliver and, why the offline + online sequence is critical to cut through the massive marketing clutter.”

EVP, Sales & Marketing
Global Chemical Company