In Our Fast-Paced World, Smart Marketers
Demand 360° Touchpoints That Matter®
Let Them Know You Care • Rise Above the Noise
Educate & Nurture • Outshine Your Competition
360° Offline + Online Storytelling Solutions • Magazine Cover Wrap Platforms
Our COVID-19 Response Team is activating as many platforms for our clients as possible, with most launching AUG/SEP to reinforce key relationships with their vital targets, to let them know they care.
In Our Fast-Paced World,
Smart Marketers Demand
Touch Points That Matter®
Let Them Know You Care
Rise Above the Noise
Outshine the Competition
Educate & Nurture
360° Storytelling Platforms
Offline + Online Messaging
Magazine Cover Wraps
Need to cut through massive marketing clutter?
Powerful Direct-to-Human Storytelling Delivers
Impressive Multi-touch Engagement Sequence
Vibrant 360° Tangible Storytelling Platforms for Any Target Audience
“It’s our top-tier sales message delivered with respected content.” – CMO
B2B • B2C • D2C • Customers • Prospects • Influencers • Pharma Rx
C-Suite • Executive • Trade • VIP • Point-of-Care • Point-of-Sale • 360°
Need to cut through massive marketing clutter for VIP targets?
Powerful Direct-to-Human Storytelling Delivers Impressive Multi-touch Engagement Sequence
Vibrant 360° Storytelling Platforms for Any Valued Target
“It’s our sales brochure delivered with very respected content.”
CMO – Technology
MESSAGING PLATFORMS FOR:
B2B • B2C • Affluent • Pharma
Point-of-Care • Point-of-Sale
D2C • OOH • Executive • VIP
Influencers • C-Suite Targets
Trade • Circle of Influence
“We’re constantly impressed by the results of our dynamic cover wrap
campaigns. The tangible impact is clearly driving online interaction.”
TOP 25 Agency President
“We’re constantly impressed by the results of our dynamic cover wrap campaigns. The tangible impact is clearly driving online interaction.”
TOP 25 Agency President
Offline Touchpoints MULTIPLY Target Interaction
Side-by-Side Stats Illustrate the Gain Delivered by Offline Targeting
Our client cut their target audience in half, one group for each half of their test.
It’s their most difficult-to-reach audience, enterprise c-suite targets engaged for their highest-level executive storytelling campaigns.
And here’s the side-by-side response they delivered …
This F500® client ran a test to measure the impact delivered via cover wrap overlay.
Compared with a meager 0.9% CTA via online-only, their cover wrap overlay gave them a 59% call-to-action with their target.
Their sales force was very involved, valued sales asset that increased target interaction.
Offline Touchpoints MULTIPLY
Target Audience Interaction
Online Only vs. Cover Wrap
This F500® client ran a side-by-side test of their ONLINE-ONLY vs. our ONLINE+OFFLINE sales platform.
And here’s the result response they delivered:
It’s their most difficult-to-reach audience, enterprise c-suite targets engaged for their highest-level executive storytelling campaigns.
Compared with a meager 0.9% CTA via online-only, their cover wrap overlay gave a 59% target call-to-action.
Their sales force was very involved, valued sales asset that increased target interaction and bridge-to-digital.
“I’d never have believed the results if we hadn’t experienced
the productive results firsthand. The gesture of goodwill is THE
compelling moment with this platform and, it works well.”
CMO – Automotive Manufacturer
“I’d never have believed the target results if we hadn’t experienced it ourselves firsthand. The gesture of goodwill is THE compelling moment with this platform.”
CMO – Automotive Manufacturer
Our 3-Pronged Storytelling System Delivers 360° Impact
Amplify Your Brand’s Messaging with Zero Wasted Coverage
Let Them Know You Care • Rise Above the Noise
Educate & Nurture • Outshine Your Competition
TANGIBLE MEDIA
VIP MAGAZINE
COVER WRAPS
Our in-hand platforms are proven to drive direct engagement and, it’s the medium that let’s them know you care.
INTANGIBLE MEDIA
SOCIAL MEDIA
SEQUENCING
Sequenced with online strategy, our 360° messaging delivers a cultivated strategy for productive interaction.
INTERACTIVE DEVICES
STORYTELLING &
VIDEO CONTENT
Combined with video strategy, and storytelling consistency, our 3-prong combination delivers effective results.
Our 3-Pronged Storytelling Delivers 360° Target Impact
Amplify Your Brand’s Messaging
with Zero Wasted Coverage
Let Them Know You Care
Rise Above the Noise
Educate & Nurture
Outshine Your Competition
TANGIBLE MEDIA
VIP MAGAZINE
COVER WRAPS
Our in-hand platforms are proven to drive direct engagement and, it’s the medium let’s them know you care.
INTANGIBLE MEDIA
SOCIAL MEDIA
SEQUENCING
Sequenced with online strategy, our 360° messaging delivers a cultivated strategy for productive interaction.
INTERACTIVE DEVICES
STORYTELLING &
VIDEO CONTENT
Combined with video strategy, and storytelling consistency, our 3-prong combination delivers effective results.
“It’s the BRIDGE-to-DIGITAL for hard-to-reach targets of all types. We often recommend Audience Innovation’s cover wrap platforms for our clients.” – Top 100 Agency President
“It’s the BRIDGE-to-DIGITAL for hard-to-reach targets of all types. We often recommend Audience Innovation’s cover wrap platforms for our clients.”
Top 100 Agency President
Our Magazine Cover Wraps Deliver VIP Storytelling
via Vibrant Alternative to Email Inbox Overwhelm
HIGH-IMPACT DIRECT MAIL + 360° MULTI-TOUCH PLATFORMS
We’ve developed a proprietary delivery mechanism that combines
several facets to accelerate the best results for our client’s targets.
It’s the Trojan Horse That Gives Branded Touchpoints of High-Value & Appreciation
Our magazine cover wraps are built as a series of high-value touchpoints sequenced with any of 400+ respected partners.
Choose from Our 400+ Respected Media & Content Partners
“We chose smart content that enriches our brands.” – EVP, Sales
You Deliver In-Hand Tangible Touchpoints with Value-based
Messaging & Thoughtful VIP Target Audience Engagement
Our Magazine Cover Wraps Deliver VIP Storytelling via Vibrant Alternative to Mass Email Inbox Overwhelm
HIGH-IMPACT DIRECT MAIL +
360° MULTI-TOUCH PLATFORMS
We’ve developed a vibrant proprietary delivery mechanism that combines several facets to accelerate results.
It’s the Trojan Horse That Gives Branded Touchpoints of Value & Appreciation
Our magazine cover wraps are built as a series of high-value touch points sequenced with any of our 400+ respected media partners.
Choose from 400+ Respected Media & Content Partners
“We chose smart content that enriches our brands.” – EVP, Sales
Deliver Tangible Touchpoints with Value-Based Messaging
“We never fully understood the full value of offline messaging
tactics until we spoke with Audience Innovation. Their precise
targeting strategies are exceptional and do well for us.”
EVP, Global Marketing – Financial & Banking
“We never fully understood the full value of offline messaging tactics until we spoke with Audience Innovation. Their precise targeting strategies are exceptionally effective.”
EVP, Global Marketing
Financial & Banking
Lotsa Real Estate to Share Your Vibrant Messaging
Frequent Messaging Applications Include …
LEADERSHIP SERIES • ANNOUNCEMENTS • PRE & POST TRADE SHOW
HIGHLY-RECOGNIZED BRANDING • HOLIDAY GIFTS • SALES ASSETS
CUSTOMER TOUCHPOINTS • LOCAL & MULTICULTURAL PLATFORMS
PHYSICIAN’S POINT-of-CARE • LOCAL RETAIL & GEO/DEMO SCOPE
BRIDGE-to-DIGITAL • RELATIONSHIP NURTURING • ENGAGEMENT
Lotsa Real Estate to Share Your Vibrant Messaging
Frequent Messaging
Applications Include
CXO LEADERSHIP SERIES
COMPANY ANNOUNCEMENTS
PRE & POST TRADE SHOW
HIGHLY-VALUED BRANDING
HOLIDAY GIFTS • SALES ASSETS
VIP CUSTOMER TOUCHPOINTS
MULTICULTURAL PLATFORMS
PHYSICIAN’S POINT-of-CARE
LOCAL RETAIL & GEO/DEMO
BRIDGE-to-DIGITAL MESSAGING
RELATIONSHIP NURTURING
CUSTOMER ENGAGEMENT
Frequent Targets Include …
B2B C-SUITE • EXECUTIVE • TRADE • AFFLUENT
POINT-of-CARE • POINT-of-SALE & RETAIL OOH
Frequent Targets
B2B C-SUITE • EXECUTIVE
B2B TRADE & INFLUENCERS
AFFLUENT HOUSEHOLDS
PHARMA POINT-of-CARE
RETAIL POINT-of-SALE
RETAIL OUT-of-HOME
Four Platform Options for Your Multi-Touch Messaging
Vibrant Storytelling Designed for Any Target Audience
Let’s Discuss Your Target & How Best to Engage Them
IN-OFFICE
DELIVERY
BUSINESS
& C-SUITE
MESSAGING
Any B2B database of your choosing, from your CRM or we build for you. Delivers your impressive B2B sales results.
IN-HOME
DELIVERY
AFFLUENT
& LUXURY
MESSAGING
Any affluent database of your choosing, from your CRM or we build for you. Delivers your impressive B2C sales results.
PHYSICIAN’S
OFFICES Rx
PATIENT Rx
EDUCATIONAL
MESSAGING
Choose from our 2.0MM+ physician’s offices, with over 50+ physician types, built for your exact target footprint.
RETAIL OOH
LOCATIONS
CONSUMER
& RETAIL
MESSAGING
Choose from our 5.0MM+ out-of-home retail locations, with over 200+ types, built for any exact geo/demo footprint.
Four Platform Options for
Your Multi-Touch Messaging
Vibrant Storytelling Designed
for Any Target Audience
Let’s Discuss Your Vital Targets
& How Best to Engage Them
IN-OFFICE
DELIVERY
BUSINESS & C-SUITE
MESSAGING
Any B2B database of your choosing, from your CRM or we build for you. Deliver your impressive B2B results.
IN-HOME
DELIVERY
AFFLUENT & LUXURY
MESSAGING
Any affluent target of your choosing, from your CRM or we build for you. Deliver your impressive B2C results.
PHYSICIAN’S
OFFICES Rx
PATIENT EDUCATION
MESSAGING
Choose from our 2.0MM+ physician’s offices, with over 50+ physician types, built for your exact target footprint.
RETAIL OOH
LOCATIONS
CONSUMER & RETAIL
MESSAGING
Choose from our 5.0MM+ out-of-home retail locations, with over 200+ types, built for any exact geo/demo footprint.
“Most direct mail is typically tossed in 20 seconds, if that. We put our brand’s cover wrap messaging in their hands. They appreciate it and keep it longer.”
VP, Sales & Marketing – Regional Insurance Company
“We put our brand’s cover messaging in their hands and, they appreciate the gesture. Most direct mail is tossed in 20 seconds, if that. With these platforms, they keep it.”
VP, Sales & Marketing
Regional Insurance Company
Just a few past and current client fans …
Just a few past and current magazine cover wrap fans.
“With today’s overwhelm online!!! … we often use offline messaging that’s welcomed and appreciated. It drives direct interaction and engagement.”
CMO – Top 10 Global Pharmaceutical
“With today’s overwhelm online, we use offline touchpoints that are welcomed and appreciated. It drives direct interaction and user engagement for our sales.”
Chief Marketing Officer
Top 10 Global Pharmaceutical
Three Simple Steps to Activate Your 360° Messaging
STEP 1 • AUDIENCE
DATABASE
DEVELOPMENT
Database Procurement
Point-of-Care Matching
Database Filter Structure
USPS & Email Verification
Database & File Maintenance
STEP 2 • START-UP
OFFLINE
SEQUENCING
Message Design & Copywriting
Video & Direct Interactions
Tangible Sales Asset Collateral
Trade & Event Integration
Multi-touch Mailed Platforms
STEP 3 • MESSAGING
ONLINE
SEQUENCING
Website Design & Creation
Landing Pages & Funnels
Online Article Placement
Vanity Pages & UX Channels
Licensed Online Content
Three Simple Steps Activate
Your 360° Turnkey Platform
STEP 1 – AUDIENCE
DATABASE
DEVELOPMENT
Database Procurement
Point-of-Care Matching
Database Filter Structure
USPS & Email Verification
Datafile Maintenance
STEP 2 – START-UP
OFFLINE
SEQUENCING
Video & Direct Interactions
Message Design & Copywriting
Sales Asset Collateral Units
Trade & Event Integration
Multi-touch Mailed Platforms
STEP 3 – MESSAGING
ONLINE
SEQUENCING
Website Design & Creation
Landing Pages & Funnels
Online Article Placement
Vanity Pages & UX Channels
Licensed Online Content
We’ll gladly share exact client names when we chat, any time. Otherwise, our client’s prefer propriety, which we honor of course.
“We experienced the impact when our CEO was targeted by one of our business partners – it’s a compelling combination of recognition and value.”
Top 100 Ad Agency
EVP, Group Media Director
Let’s Chat About Your Objectives Today
Choose your day/time & we’ll discuss your targets, goals & options.
“We’re so pleased we spoke with Audience Innovation. It didn’t take much to realize how they get the results they deliver and, why it works well.”
EVP, Sales & Marketing
Global Chemical Company
“We experienced the impact when our CEO was targeted by one of our business partners – it’s a valued combination of recognition and value.”
Top 100 Ad Agency – EVP, Group Media Director
Let’s Discuss Your Objectives Today
Please choose your preferred
day/time to setup a brief call.