Offline Touchpoints MULTIPLY
Target Audience Interaction
Online Only vs. Cover Wrap
This F500® client ran a side-by-side test of their ONLINE-ONLY vs. our ONLINE+OFFLINE sales platform.
“Today, the brands that create an emotional connection with their customers are the ones who cut through the clutter and thrive, no matter what the economy is doing. Brands that share stories that tug at people’s heartstrings cause them to be more related and, they engage more often.”
John Livesay – Author, Keynote Speaker & Storyteller
And here’s the target response they delivered:
It’s their most difficult-to-reach audience, enterprise c-suite targets engaged for their highest-level executive storytelling campaigns.
Compared with a meager 0.9% CTA via online-only, their cover wrap overlay gave a 59% target call-to-action.
Their sales force was very involved, valued sales asset that increased target interaction and bridge-to-digital.SEE MORE CLIENT CASE STORIES