Break through the noise in today’s crowded market
with multimedia storytelling platforms that speak
directly with your most valued target audiences.
360° Offline + Online Storytelling Platforms
Interactive Platforms Deliver Valued Sales Relationships
Let Them Know You Care • Rise Above the Noise
Educate & Nurture • Outshine Your Competition
Our COVID-19 Response Team is activating platforms for our clients immediately, with most launching ASAP to reinforce their most vital business relationships with their key target groups and nurture vital customers.
In Our Fast-Paced World,
Smart Marketers Want
Storytelling Vehicles That
Move the Sales Needle
Let Them Know You Care
Rise Above the Noise
Outshine the Competition
Educate & Nurture
360° Storytelling Platforms
Offline + Online Messaging
Magazine Cover Wraps
Are your messages getting lost in the fray of email overwhelm?
Do you need to cut through massive online ad clutter?
Does your marketing and sales often feel like this curvy line?
Is your sales team frustrated by far too many low quality leads?
Is your competition beating you with the smarter sales tactics?
If your sales targets seem like this? – Let’s talk smart options.
Vibrant 360° Tangible Storytelling Platforms for Sales Journey
B2B • B2C • D2C • Customers • Prospects • Influencers • Pharma Rx
C-Suite • Executive • Trade • VIP • Point-of-Care • Point-of-Sale • 360°
“It’s our top-tier sales messages delivered like a Trojan Horse.” – CMO
We’re proud to celebrate our 15th anniversary of tirelessly serving our agency partners most valued marketing and sales objectives.
Our Mission Is Clear – to develop customized precision-targeted offline messaging platforms that cut-through-the-clutter to fully engage and nurture your most valued target audiences for sales.
We then coordinate your online platforms with your offline assets to deliver a comprehensive 360° sales experience.
Paul Kostial Interviewed, Shares What’s Working Best in Value-Driven Sales & Marketing Experiences Today
Paul Kostial is the Founder & CEO of Audience Innovation and Blazon:Connect and, has personally developed effective campaigns for 1,000+ companies in his career. From Fortune 500® clients to much smaller companies, his campaigns are effective and result-driven.
01 – “We use a blended strategy of OFFLINE plus ONLINE for the best target results!”
What sector re-engaged first, and why? • Why do these platforms work so well today?
WHAT’S WORKING TODAY? – MORE INTERVIEW QUESTIONS
02 – Why do cover wraps work so well?
03 – What are ideal sectors and targets?
Need to cut through massive marketing clutter for key targets?
Is your sales team often frustrated with bad leads that don’t convert?
Want to nurture your valued relationships?
“In a world lost in online overwhelm and too much marketing clutter, we build multi-touch engagement platforms that deliver sales results.”
Paul Kostial – Founder & CEO
“We build multi-touch engagement platforms that deliver sales results in a world lost in online overwhelm and too much marketing clutter.”
Paul Kostial
Founder & CEO
CLIENT EXAMPLE: Offline Messaging MULTIPLIED the Results
Side-by-Side Results Illustrate the Gain Delivered via Offline Sales Engagement
Our client cut their target audience in half for a test.
It’s their most difficult-to-reach target audience, enterprise CXO executives for sales messaging.
The sales boost was a stunning asset for their sales team and, the marketing team was impressed.
The platform we provided was the only variation in this side-by-side analysis of sales results delivered.
Their results are below. See for yourself, the impact generated.
And here’s their side-by-side target response comparison.
When you need to engage precise connection, you can get these results too.
Our F500® client ran a test to measure the impact delivered via cover wrap overlay.
Compared with a meager 0.9% CTA via online-only, their cover wrap overlay gave them a 59% call-to-action with their target.
Their sales force was very involved, a valued sales asset that increased target interaction.
Offline Touchpoints MULTIPLY
Target Audience Interaction
Online Only vs. Cover Wrap
This F500® client ran a side-by-side test of their ONLINE-ONLY vs. our ONLINE+OFFLINE sales platform.
“Today, the brands that create an emotional connection with their customers are the ones who cut through the clutter and thrive, no matter what the economy is doing. Brands that share stories that tug at people’s heartstrings cause them to be more related and, they engage more often.”
John Livesay – Author, Keynote Speaker & Storyteller
And here’s the target response they delivered:
It’s their most difficult-to-reach audience, enterprise c-suite targets engaged for their highest-level executive storytelling campaigns.
Compared with a meager 0.9% CTA via online-only, their cover wrap overlay gave a 59% target call-to-action.
Their sales force was very involved, valued sales asset that increased target interaction and bridge-to-digital.
“I’d never have believed the results if we hadn’t experienced
the productive results firsthand. The gesture of goodwill is THE
compelling moment with this platform and, it works well.”
CMO – Automotive Manufacturer
“I’d never have believed the target results if we hadn’t experienced it ourselves firsthand. The gesture of goodwill is THE compelling moment with this platform.”
CMO – Automotive Manufacturer
Need to cut through massive marketing clutter for key targets?
Is your sales team often frustrated with bad leads that don’t convert?
Want to nurture your valued relationships?
Powerful Direct-to-Human Storytelling Delivers Impressive Multi-touch Messaging Sequence
Vibrant 360° Storytelling Platforms for Any Valued Target
“It’s our sales brochure delivered with very respected content.”
CMO – Technology
MESSAGING PLATFORMS FOR:
B2B • B2C • Affluent • Pharma
Point-of-Care • Point-of-Sale
D2C • OOH • Executive • VIP
Influencers • C-Suite Targets
Trade • Circle of Influence
Our 3-Pronged Storytelling System Delivers 360° Sales Experience
Amplify Your Brand’s Message Nurturing with Zero Wasted Coverage
“Today, the brands that create a valued emotional connection with their customers are the ones who cut through the clutter and thrive, no matter what the economy is doing. Brands that share stories that tug at people’s heartstrings cause them to be more related and, to engage more often.”
John Livesay – Keynote Speaker, Author, Storyteller, TedX Talk Has 1,000,000+ Views
Bridge-to-Digital Nurtures User Experience
Multi-Touch Channels Deliver Empowered Sales Engagement
Bridge-to-Digital Delivers Target Engagement for Your Channels
As one offline+online engagement option, we use an embedded NFC chip with your cover wraps, to engage your targets directly via a tap of their phone and, to deliver an immediate online interaction to any web link, video or other content destination.
We then engage the ONLINE INTERACTIONS proven to deliver the most effective sales journey for your targets.
COMPLETE DIGITAL
SALES SOLUTIONS
Full-circle online content placement via articles, webinars, advertising, and other online content matched to offline content.
STORYTELLING &
SALES MESSAGING
Enhance your company’s storytelling with our storytelling expert consulting, delivering more powerful sales messaging today.
VIRTUAL EVENTS
& CONFERENCES
Deliver target-specific online events that’ll entice and engage them, with follow-up content that maintains relationships.
INTERACTIVE USER
LEARNING CENTERS
Our digital platform empowers brands to amplify impact with user experiences designed to engage online interaction.
KEY INFLUENCER
SPOKESPERSONS
Access our portfolio of professional athletes and other well-known spokespersons to put a valued flair on your branding today.
LICENSED CONTENT
& ENDORSEMENTS
License custom content from 1,000+ major media players, to deliver quotes and/or articles that deliver compelling messaging.
In 2020, we’re proud to celebrate our 15th-year anniversary and, pleased to continue serving our client and agency partner’s objectives.
Our mission is clear – we develop adept and precision-targeted magazine cover wrap platforms that cut-through-the-online clutter to engage their most valued targets.
We then integrate a client’s offline platforms with their online strategy to deliver the most robust combination of 360° targeting scenario.
We fulfill a client’s objectives turnkey or a la carte, based on their select preferences and, including: database build, social media ads, creative and ‘story’ development, and other aligned campaign attributes.
Our 3-Pronged Storytelling Delivers 360° Target Impact
Amplify Your Brand’s Messaging
with Zero Wasted Coverage
Let Them Know You Care
Rise Above the Noise
Educate & Nurture
Outshine Your Competition
TANGIBLE MEDIA
VIP MAGAZINE
COVER WRAPS
Our in-hand platforms are proven to drive direct engagement and, it’s the medium let’s them know you care.
INTANGIBLE MEDIA
SOCIAL MEDIA
SEQUENCING
Sequenced with online strategy, our 360° messaging delivers a cultivated strategy for productive interaction.
INTERACTIVE DEVICES
STORYTELLING for
SALES RESULTS
Combined with video strategy, and storytelling consistency, our 3-prong combination delivers effective results.
TANGIBLE MEDIA
VIP MAGAZINE
COVER WRAPS
Our in-hand platforms are proven to drive direct engagement and, it’s the medium let’s them know you care.
INTANGIBLE MEDIA
SOCIAL MEDIA
SEQUENCING
Sequenced with online strategy, our 360° messaging delivers a cultivated strategy for productive interaction.
INTERACTIVE DEVICES
STORYTELLING for
BETTER SALES
Combined with video strategy, and storytelling consistency, our 3-prong combination delivers effective results.
“It’s the BRIDGE-to-DIGITAL for hard-to-reach targets of all types. We often recommend Audience Innovation’s platforms for our clients.”
Top 100 Agency President
“It’s the BRIDGE-to-DIGITAL for hard-to-reach targets of all types. We often recommend Audience Innovation’s cover wrap platforms for our clients.”
Top 100 Agency President
Direct-to-Human Platforms Deliver VIP Storytelling
via Vibrant Alternative to Email Inbox Overwhelm
HIGH-IMPACT DIRECT TOUCH + 360° MULTI-TOUCH PLATFORMS
It’s the TROJAN HORSE for
Your Branded Touch Points
Our magazine cover wraps are built as a series of high-value touchpoints sequenced with any of 400+ respected partners.
Choose from Our 400+ Respected Media & Content Partners
“We chose smart content that enriches our brands.” • EVP, Sales
Direct-to-Human Platforms Deliver VIP Storytelling via Vibrant Alternative to Mass Email & Inbox Overwhelm
HIGH-IMPACT DIRECT MAIL +
360° MULTI-TOUCH PLATFORMS
We’ve developed a vibrant proprietary delivery mechanism that combines several facets to accelerate results.
It’s a TROJAN HORSE That Gives Branded Touchpoints of Value & Appreciation
Our magazine cover wraps are built as a series of high-value touch points sequenced with any of our 400+ respected media partners.
Choose from 400+ Respected Media & Content Partners
“We chose smart content that enriches our brands.” – EVP, Sales
Deliver Tangible Touchpoints with Value-Based Messaging
“We never fully understood the full value of offline messaging
tactics until we spoke with Audience Innovation. Their precise
targeting strategies are exceptional and do well for us.”
EVP, Global Marketing – Financial & Banking
“We never fully understood the full value of offline messaging tactics until we spoke with Audience Innovation. Their precise targeting strategies are exceptionally effective.”
EVP, Global Marketing
Financial & Banking
Lotsa Real Estate to Share Your Company’s Messaging
“Simple alternative to cut through massive EMAIL clutter.” – CMO
We Build Four Messaging Solutions Designed for Your Exact Multi-Touch Target Audience Sales Journey Experience
Vibrant Storytelling Platforms for Any Exact Audience
IN-OFFICE
DELIVERY
BUSINESS
& C-SUITE
TARGETING
Any B2B database of your choosing, from your CRM or we build for you. Delivers reliable B2B sales results.
IN-HOME
DELIVERY
AFFLUENT
& LUXURY
TARGETING
Any B2B database of your choosing, from your CRM or we build for you. Delivers reliable B2B sales results.
PHYSICIAN’S
OFFICES Rx
PATIENT Rx
EDUCATIONAL
TARGETING
Choose from our 2.0MM+ physician’s offices, with over 50+ physician types, built for your exact target footprint.
RETAIL OOH
LOCATIONS
CONSUMER
& RETAIL
TARGETING
Choose from our 5.0MM+ out-of-home retail locations, with over 200+ types, built for any exact geo/demo footprint.
Due to COVID-19, some of our B2B-targeted clients are choosing in-home delivery for their key targets, which we’ll assist you with that decision – we have a variety of recommendations depending on your targeting parameters.
Branded Content for Impact …
B2B C-SUITE • EXECUTIVE • TRADE • AFFLUENT
POINT-of-CARE • POINT-of-SALE & RETAIL OOH
Frequent Messaging Conversations Include …
LEADERSHIP SERIES • ANNOUNCEMENTS • PRE & POST TRADE SHOW
HIGHLY-RECOGNIZED BRANDING • HOLIDAY GIFTS • SALES ASSETS
CUSTOMER TOUCHPOINTS • LOCAL & MULTICULTURAL PLATFORMS
PHYSICIAN’S POINT-of-CARE • LOCAL RETAIL & GEO/DEMO SCOPE
BRIDGE-to-DIGITAL • RELATIONSHIP NURTURING • ENGAGEMENT
“It’s our brochure in their hand – they keep it, read it, and take action.” – SVP, Sales
Four Platform Options for
Your Multi-Touch Messaging
Vibrant Storytelling Designed
for Any Target Audience
Let’s Discuss Your Vital Targets
& How Best to Engage Them
IN-OFFICE
DELIVERY
BUSINESS & C-SUITE
MESSAGING
Any B2B database of your choosing, from your CRM or we build for you. Deliver your impressive B2B results.
IN-HOME
DELIVERY
AFFLUENT & LUXURY
MESSAGING
Any affluent target of your choosing, from your CRM or we build for you. Deliver your impressive B2C results.
PHYSICIAN’S
OFFICES Rx
PATIENT EDUCATION
MESSAGING
Choose from our 2.0MM+ physician’s offices, with over 50+ physician types, built for your exact target footprint.
RETAIL OOH
LOCATIONS
CONSUMER & RETAIL
MESSAGING
Choose from our 5.0MM+ out-of-home retail locations, with over 200+ types, built for any exact geo/demo footprint.
Frequent Targets
B2B C-SUITE • EXECUTIVE
B2B TRADE & INFLUENCERS
AFFLUENT HOUSEHOLDS
PHARMA POINT-of-CARE
RETAIL POINT-of-SALE
RETAIL OUT-of-HOME
Lotsa Real Estate to Share Appreciated Touchpoints
“Simple alternative to cut through massive INBOX & EMAIL clutter.” – CMO
Frequent Messaging
Applications Include
CXO LEADERSHIP SERIES
COMPANY ANNOUNCEMENTS
PRE & POST TRADE SHOW
HIGHLY-VALUED BRANDING
HOLIDAY GIFTS • SALES ASSETS
VIP CUSTOMER TOUCHPOINTS
MULTICULTURAL PLATFORMS
PHYSICIAN’S POINT-of-CARE
LOCAL RETAIL & GEO/DEMO
BRIDGE-to-DIGITAL MESSAGING
RELATIONSHIP NURTURING
CUSTOMER ENGAGEMENT
“Most direct mail is typically tossed in 20 seconds, if that. We put our brand’s cover wrap messaging in their hands. They appreciate it and keep it longer.”
VP, Sales & Marketing – Regional Insurance Company
“We put our brand’s cover messaging in their hands and, they appreciate the gesture. Most direct mail is tossed in 20 seconds, if that. With these platforms, they keep it.”
VP, Sales & Marketing
Regional Insurance Company
Just a few past and current client fans …
Just a few past and current magazine cover wrap fans.
“With today’s overwhelm online!!! … we often use offline messaging that’s welcomed and appreciated. It drives direct interaction and engagement.”
CMO – Top 10 Global Pharmaceutical
“With today’s overwhelm online, we use offline touchpoints that are welcomed and appreciated. It drives direct interaction and user engagement for our sales.”
Chief Marketing Officer
Top 10 Global Pharmaceutical
Three Simple Steps to Activate Your 360° Platform
STEP 1 • AUDIENCE
YOUR DATABASE
DEVELOPMENT
Database Procurement
Point-of-Care Matching
Database Filter Structure
USPS & Email Verification
Database & File Maintenance
STEP 2 • START DATE
YOUR OFFLINE
MESSAGING
Message Design & Copywriting
Video & Direct Interactions
Tangible Sales Asset Collateral
Trade & Event Integration
Multi-touch Mailed Platforms
STEP 3 • MESSAGING
YOUR ONLINE
MESSAGING
Message Design & Creative
Landing Pages & Funnels
Online Content Placement
Vanity Pages & UX Channels
Licensed Online Content
Three Simple Steps Activate
Your 360° Turnkey Platform
STEP 1 – AUDIENCE
DATABASE
DEVELOPMENT
Database Procurement
Point-of-Care Matching
Database Filter Structure
USPS & Email Verification
Datafile Maintenance
STEP 2 – START-UP
OFFLINE
SEQUENCING
Video & Direct Interactions
Message Design & Copywriting
Sales Asset Collateral Units
Trade & Event Integration
Multi-touch Mailed Platforms
STEP 3 – MESSAGING
ONLINE
SEQUENCING
Website Design & Creation
Landing Pages & Funnels
Online Article Placement
Vanity Pages & UX Channels
Licensed Online Content
We’ll gladly share exact client names when we chat, any time. Otherwise, our client’s prefer propriety, which we honor for clients, of course.
“We experienced the impact when our CEO was targeted by one of our business partners – it’s a compelling combination of recognition and value.”
Top 100 Ad Agency
EVP, Group Media Director
Let’s Chat About Your Best Strategy Today
Choose your day/time & we’ll discuss your targets, goals & options.
“We’re so pleased we spoke with Audience Innovation. It was easy to see how they get the results they deliver and, why it works well.”
EVP, Sales & Marketing
Global Chemical Company
“We experienced the impact when our CEO was targeted by one of our business partners – it’s a valued combination of recognition and value.”
Top 100 Ad Agency – EVP, Group Media Director
Let’s Discuss Your Objectives Today
Please choose your preferred
day/time to setup a brief call.