VIBRANT MESSAGING PLATFORMS ARE
PROVEN EFFECTIVE TIME & TIME AGAIN

Cut Through the Clutter to deliver high-value
messaging that bolsters your target engagement.

MAGAZINE COVER WRAP & OTHER INTERACTIVE OFFLINE TOUCH POINT PLATFORMS

magazine cover wrap marketing

VIBRANT MESSAGING
PLATFORMS ARE PROVEN
EFFECTIVE REPEATEDLY

CUT THROUGH THE
CLUTTER to deliver
high-value messaging
for your vital targets.

Sequenced Sales & Marketing Platforms
for Your Best Customers & Prospects

Learn more about targeting options at BEST TARGETS or read more below.

Offline Touch Points Add Value & Connection

BEST TARGETS for COVER WRAP TOUCH POINTS: B2B, CXO & ABM • CRM
SMB • POINT-of-CARE • POINT-of-SALE • AFFLUENT • RETAIL & OOH

Sequenced Sales &
Marketing Platforms

Offline Touch Points

OUR MOST IDEAL TARGETS:

B2B • CXO • ABM • CRM • SMB
POINT-of-CARE • POINT-of-SALE
AFFLUENT CONSUMER HOMES
PLACE-BASED & OUT-of-HOME

Are your best targets GETTING LOST in the
marketing abyss of ONLINE OVERWHELM … ?

Our Platforms Lift Your Brand/s Above Competitive Clutter

HIGHLY VISIBLE CREATIVE UNITS & ONGOING MESSAGE
PLACEMENT YIELDS STUNNING READERSHIP & ACTION

GETTING LOST in the marketing abyss of online OVERWHELM?

Our Platforms Lift Your
Brand/s Above the Constant
Competitive Clutter Daily

HIGHLY VISIBLE CREATIVE
UNITS & ONGOING MESSAGE
PLACEMENT YIELDS STUNNING
READERSHIP & TARGET ACTION

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Many are not getting the call-to-action
RESULTS they want to MAXIMIZE SALES
with their most vital target audiences.

Offline Touch Points Bolster Welcomed Customer Interactions

DELIVER WARM & INVITING SEQUENCED MESSAGES OVER TIME
THEY FEEL HONORED to RECEIVE the VIP ATTENTION from YOU

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Many are not getting
the INBOUND RESULTS
they need today to
MAXIMIZE SALES.

Offline Touch Points
Bolster Welcomed
Customer Interactions

DELIVER WARM & INVITING
MESSAGES – THEY’LL FEEL
HONORED to RECEIVE the
VIP ATTENTION from YOU

We integrate with online actions to
MULTIPLY INTERACTION with only
your most vital target audiences.

CONSIDER INTERACTIVE MAGAZINE COVER WRAP
& OUR OTHER TACTICAL OFFLINE PLATFORMS

We integrate with
online platforms to
MULTIPLY TARGET
INTERACTION with
only your most vital
target audiences.

CONSIDER INTERACTIVE
MAGAZINE COVER WRAP &
OTHER TACTICAL OFFLINE
TOUCH POINT PLATFORMS

LET’S CHAT TO LEARN MORE
ABOUT YOUR TARGETS TODAY

We love to share smart ideas and,
best practices for your targets!

hello@audienceinnovation.com
OR CALL US: 888.241.6634,719

magazine cover wrap marketing
SETUP TARGET REVIEW

Schedule a target review with us
at a day/time of your preference.

LET’S CHAT TO LEARN
ABOUT YOUR TARGETS

We love to share new
ideas for your targets!

magazine cover wrap marketing

Schedule an introductory call with us
at the day/time of your preference.

SETUP TARGET REVIEW

hello@audienceinnovation.com

CALL US: 888.241.6634,719

“With today’s overwhelm online, we use offline messaging that
is welcomed and appreciated and, it drives interaction with our
sales force. This works well for us.” – SVP, Sales & Marketing

“With today’s overwhelm online,
we use offline messaging that is
welcomed and appreciated and,
drives interaction with our sales.
This cuts through the clutter.”

SVP, Sales & Marketing

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WHAT we deliver …

WE DELIVER CO-BRANDED, OFFLINE and
TANGIBLE INTERACTIVE TOUCH POINTS
FOR HIGH-VALUE SALES RESULT IMPACT.

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HOW we deploy …

WE DEPLOY PROVEN OFFLINE TOUCH
POINTS THAT BOLSTER INTERACTION
with the MOST VITAL SALES TARGETS.

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Interactive Offline & Magazine Cover Wrap Marketing Platforms

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WHAT we deliver …


WE DELIVER HIGH-VALUE
CO-BRANDED OFFLINE
& INTERACTIVE TOUCH
POINTS for OUR CLIENTS

magazine cover wrap marketing

HOW we deploy …


WE DEPLOY A SMART
COMBINATION OF
HIGH-IMPACT & PROVEN
OFFLINE TACTICS that
BOLSTER SALES ACTIONS

Interactive Offline & Magazine
Cover Wrap Marketing Platforms

80% of Fortune 500® and 90% of Top 50 Pharma Companies use
or used INTERACTIVE COVER WRAP PLATFORMS in their tactical
marketing & sales strategies. – “It’s a bridge to digital channels.”

80% of Fortune 500® and 90% of
the Top 50 Pharma Companies use or
used INTERACTIVE COVER WRAPS
in their tactical marketing & sales
strategies. – “It’s a bridge to our
multiple digital sales channels.”

magazine cover wrap marketing

OFFLINE Touch Points Deliver ONLINE Results

Nurture Your Customers’ Attention & Interest with
Industry-leading Interactive Cover Wrap Platforms

Deliver Your Highest ROI via High-Value Touch Points

– Respected Co-Branded Content Delivers User Impact
– Goodwill & Appreciation Generates User Call-to-Action

Touch Points That Matter®

CEO: What’s Working Best?

Paul Kostial, Founder, shares updates regarding
OFFLINE targeting and, best practices today.

PLATFORM OVERVIEW

“We use these touch point platforms
simply because they work so well.

Our customers are very engaged and
appreciative and our sales team loves
the boost – it cuts through the clutter.”

– F500® Chief Marketing Officer

SETUP TARGET REVIEW
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OFFLINE Touch Points
Deliver ONLINE Results

Nurture Your Customers’ Attention &
Interest to Increase Valued Relationships

Deliver Your Highest ROI via Proven
Marketing Assets to Win More Business

TARGETING OVERVIEW

Respected Co-Branded Content
Delivers High-Value User Impact

Goodwill & Appreciation Generates
User Call-to-Action & Sales Impact

Touch Points That Matter®

“We understand the value of offline touch points as part of
an integrated and tactical marketing and sales strategy.”

Global Media Director – Top 100 Advertising Agency

“We understand the high value
of offline touch points as part
of an integrated and tactical
marketing and sales strategy.”

TOP 100 AGENCY – MEDIA DIRECTOR

SIDE-BY-SIDE COMPARISON – ONLINE-ONLY vs. OFFLINE

OFFLINE Touch Points Bolster Marketing & Sales Performance for Client’s Vital Targets

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That’s 100X BETTER Call-to-Action Results

The Power of OFFLINE MESSAGING for the
Most Vital Target Audience Sales Tactics

This F500® client ran a side-by-side test of ONLINE-
ONLY versus ONLINE+OFFLINE. Here are their call-
to-action numbers, measured directly by their own
sales teams and, shared their results with us later.

0.9% ONLINE ONLY CALL-to-ACTION

.9%

The top shares this client’s ONLINE-ONLY call-to-action
score, while the bottom shares their results with their
OFFLINE PLATFORM overlay via Audience Innovation tactics.

59%

vs. +59% with OFFLINE OVERLAY

SIDE-by-SIDE RESULTS


ONLINE-ONLY vs. OFFLINE STATS

OFFLINE Touch Points
Repeatedly Bolster Sales
& Marketing Performance

magazine cover wrap marketing

This example shares the impact and benefit of sequenced offline PLUS online messaging, with a very specific audience and, their results of ONLINE ONLY vs. OFFLINE+ONLINE are distinct.

“We never fully understood these platforms until we spoke with
Audience Innovation. Their targeting strategies are excellent.”

“We never understood these
platforms until we spoke with
Audience Innovation. Their
targeting tactics are excellent.”

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It’s the Ultimate OFFLINE Touch Point Platform

CMO, Technology – “We Let Them Know We Appreciate Their Business
and Their Long-Term Relationship – We Care About Their Business”

Magazine cover wrap platforms are proven as effective touch points time-and-time again.
With hundreds of direct campaigns over 12+ years to validate its effectiveness, our platforms
provide a perfect blend of precision targeting, respected content and messaging impact.

Many Companies Use Tactical Touch Point
Platforms to Nurture Valued Relationships

and, to Engage Vital Consumer Targets & B2B Decision-Makers

Adept marketers deploy our tangible & offline interactive platforms
to deliver high-value, long-lasting messaging impact & sales results.

0123456789001234567890%
80%

80% of the Fortune 500®, and 90% of the
Top 50 Pharmas, use or have used cover
wraps in marketing & sales strategies.

90%
0123456789001234567890%
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Sales results via OFFLINE MESSAGING are Stunning,
Proven & Reliable – The RESULTS are very consistent.

When Planned & Sequenced to Deliver Specific Objectives

Each platform is designed to cultivate and educate highly valued
clients, customers, prospects, patients, and vital decision-makers
in a way that drives reliable sales conversations and conversion.

100% REACH • 90% AWARENESS • 80% READERSHIP • 50% CALL-to-ACTION

The Ultimate OFFLINE
Touch Point Platform

CMO, Technology – “It Let’s Them Know You Care – You Appreciate Their Long-Term Customer Value & Vital Relationship with Your Business”

magazine cover wrap marketing

With hundreds of campaigns over 12+ years to validate effectiveness, our platforms provide a perfect blend of precise targeting, respected content and high-value direct messaging and sales impact.

magazine cover wrap marketing

Many Companies Use Our
Tactical Touch Point
Marketing Platforms

to Engage Vital B2B Decision-Makers & Consumer Targets

0123456789001234567890%
80%

80% of the Fortune 500®, and 90% of the
Top 50 Pharmas, have used cover wraps
in their ongoing marketing & sales tactics.

90%
0123456789001234567890%

It’s a marketing (and sales) tactic that’s proven effective repeatedly.

Stats with COVER WRAP
MESSAGING are Stunning,
Proven & Consistent

to Initiate Conversation,
Interactive Dialogue &
Direct Sales Conversion

magazine cover wrap marketing

Typical platform response analytics deliver
these results, which vary based on target,
timing, messaging and sales objectives.

“It’s stealth, like a TROJAN HORSE – it ALWAYS gets there, even
when our sales teams can’t get in the door. It works!” – CMO Tech

“IT’S LIKE A TROJAN HORSE – IT ALWAYS GETS THERE, EVEN WHEN MY SALES TEAM CAN’T GET IN THE DOOR. WE LOVE THESE TACTICAL COVER WRAP PLATFORMS FOR OUR MOST VALUED TARGET AUDIENCES.”

“It’s tangible, and powerful. We blend online+offline touch points with high-value customers to increase interaction. The two together is greater than the sum of each alone. It works – typically 50%+ call-to-action.”

SVP, ONLINE MARKETING

“We engage many POC platforms, and Audience Innovation is by far the best company to deliver smart point-of-care and HCP targets for our brands.”

EVP, MEDIA DIRECTOR, PHARMA

“Paul Kostial and his team have perfected this platform. I’ve known him 20+ years now; their platform this year produced better results than 5 years ago and, we use them often for our most vital customer and prospect targets. It’s a home run for our sales team.”

CEO, FORTUNE 500® TECHNOLOGY

“One sale more than paid for cost of our platform, only 6 months after start. We target our channel partners, and their customers, and the co-branding value-add is beneficial to each brand – every year.”

GLOBAL VP SALES, TECH PROVIDER

“We beat our competition with service/delivery, and use Audience Innovation platform to warm up our prospects. Coordinated with our sales force, our results are impressive, for both retention and acquisition.”

CMO, COMMERCIAL INSURANCE

“We use Audience Innovation platforms to cultivate both our commercial and PWM targets every year. Oddly, it works, and even more so in today’s cluttered digital space. It’s an impact message, in their hand.”

EVP & CMO, REGIONAL BANKING

“We’ve had more traffic at our show home than ever, and hit our sales goals in 1/2 the time planned. We use Audience Innovation for every new development, their geo/demo platform, ideal to target our prospects.”

SVP, REAL ESTATE DEVELOPMENT

We’ll gladly share exact client names when we chat, any time.
Otherwise, our client’s prefer propriety, which we honor of course.

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CMO, TECH PROVIDER

“We work with Audience Innovation who is killing it with direct tactics, as a major part of holistic targeting – I wouldn’t believe results had I not seen it myself! Perfect sales asset.”

SVP, ONLINE CTA

“It’s tangible. We blend online + offline touch points for high-value customers to increase interaction. Both together is greater than each alone. It works – we typically get 50%+ CTA for our sales team.”

SVP, B2B SALES

“Exceptional value and call-to-action! Every year, our B2B cover wrap platforms always have our sales force very pleased and rewarded. It provides a highly valued asset for our sales.”

CMO, INSURANCE

“We beat our competition with service/delivery, and use Audience Innovation to warm prospects. Coordinated with sales, results work well for our retention and acquisition sales objectives.”

CMO, REGIONAL BANK

“We use Audience Innovation to cultivate both commercial and PWM targets each year. It works even more in today’s cluttered space, an impact message that they always appreciate receiving.”

SVP, REAL ESTATE

“We had more traffic at our show home than ever, and hit our sales goals in 1/2 time planned. We use Audience Innovation for each new development, geo/demo platform.”


We’ll gladly share exact client names
when we chat, any time. Otherwise, our
client’s prefer propriety, which we
honor their privacy, of course.

“We rely on stealth cover wrap marketing – it’s a proven & reliable
sales & marketing tactic, for both B2B & B2C targets.” – EVP, Sales

“We rely on the stealth impact of
these platforms – it’s a proven &
reliable sales & marketing tactic.”

EVP, Sales Director

OUR TARGETING RESULTS SPAN MANY INDUSTRIES

HERE’S JUST A FEW EXAMPLES TO ILLUSTRATE TARGET RESPONSE & SALES RESULTS

Proven Sales Interaction & Engagement Platforms

Here’s an Example of ROI Marketing Analytics & Sales Results

We worked with an automotive manufacturer with both B2B
and B2C targets to help them achieve +$145MM in sales via
a $450K investment. This delivered a 322% ROI & 16% sales
conversion after only 6 months in market with their platform.

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Get What You Need for Consideration

OUR TARGETING RESULTS
SPAN MANY INDUSTRIES

Here’s an Example of Marketing ROI Analytics & Sales Results

As an example, an automotive manufacturer with B2B and B2C targets achieved the following:


+$145MM in Sales
16% Sales Conversion
$450k Invested, Year 1
322% ROI Resulted
Continued 7 Years

(Only 6 months In-Market)

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Every campaign is measured for awareness,
readership, found informative, found value,
and call-to-action stats – and sales ROI.

magazine cover wrap marketing

“I’d never believed the real results of our COVER WRAP platforms if I hadn’t
seen it myself. Our own targets are so overwhelmed online today and, our
cover wrap messaging CUTS-THROUGH-THE-CLUTTER with our vital targets.”

magazine cover wrap marketing
magazine cover wrap marketing
magazine cover wrap marketing

“I’d never believed the real
results of our COVER WRAP
platforms if I hadn’t seen it
myself. Our own targets are so
overwhelmed online today
and, our cover wrap messaging
CUTS-THROUGH-THE-CLUTTER
with our most vital targets.”

WHAT are MAGAZINE COVER WRAP PLATFORMS?WHY do MAGAZINE COVER WRAP PLATFORMS WORK?

“It’s our brochure attached as
a ‘cover wrap’ to a respected
delivery vehicle and then,
engaged for our best prospects
and customers as an ongoing
tangible messaging series!”

VP, Sales Director

Cover Wrap Campaign Examples for Various Categories & Targets

ANY EXACT DATABASE for: B2B DECISION-MAKERS • AFFLUENT CONSUMERS
PHARMA PHYSICIAN’s • RETAIL & OOH • SMALL BUSINESS TARGETS – SEE MORE

“It’s our brochure attached as a ‘cover wrap’ to a respected delivery vehicle and, engaged for our best prospects and customers as an ongoing tangible messaging series!” – VP, Sales Director

magazine cover wrap marketing
magazine cover wrap marketing

“We use both platforms, out-of-home and direct-to-recipient, depending on each target audience. It’s very flexible like this, multiple options for delivering our greatest impact.” – CMO Banking

Elevate Your VIP Messaging with Premier Content Partners

Choose from 400+ Well-Respected Media Brands to Bolster Target Engagement

“We’re so pleased we’ve spoken with Audience Innovation. It didn’t
take much to understand HOW they get the results they deliver.”

GIVE US YOUR TARGET – WE’LL RECOMMEND THE BEST PLATFORM FOR YOU

B2B • C-SUITE • ABM • CRM • TRADE • AFFLUENT • PHARMA • POS • RETAIL • SMB & MORE

Let’s Chat to Learn More
About Your Targets Today

“We’re so pleased we spoke with
Audience Innovation. It didn’t take
much to understand HOW they get
the sales engagement delivered.”

magazine cover wrap marketing

Schedule an introductory call with us
at the day/time of your preference.

SETUP TARGET REVIEW

GIVE US YOUR TARGET – WE’LL
DESIGN THE BEST PLATFORM TO
INTERACT & ENGAGE THEM

We’d Love to Learn More About Your Most Vital Targets

Please Choose Your Preferred Day/Time to Chat Below