The SECRET WEAPON of Astute Sales & Marketing Teams
Cutting through massive online clutter is one of the biggest
challenges that faces sales and marketing executives today.
MAGAZINE COVER WRAP MESSAGING PLATFORMS
DELIVER IMPRESSIVE SALES & MARKETING RESULTS
• Beat Your Competition • Engage Your Targets • Drive VIP Sales Interaction
The Secret Weapon
of Many Astute Sales
& Marketing Teams
MAGAZINE COVER WRAP
MESSAGING PLATFORMS
Cutting through the massive
online clutter is one of the
biggest challenges that faces
sales & marketing executives.
Our direct sequenced offline
messaging platforms deliver
a series of bold co-branded
physical messages in a vibrant
creative for any exact target.
We’d love to build a vibrant offline
messaging platform for your most
valued customers and prospects.
“We never understood the value of cover wrap messaging until we spoke
with Audience Innovation. Their targeting strategies are exceptional.”
Our hyper-targeted magazine cover wrap messaging platforms deliver a series of co-branded physical messages in a vibrant
creative format for your exact targets, including B2B and B2C audiences of impact & value. Sales teams love the asset!
We’d love to build an offline messaging platform for your most valued sales & marketing targets.
“We never understood the value of cover wrap messaging until we spoke with Audience Innovation. Their targeting strategies are exceptional.”
Beat Your Competition
Engage Your Customers
Drive Sales Interaction
Tangible Targeting Asset
400+ Publishing Partners
The Magazine Cover Wrap Sales & Marketing Platforms
High-End Breakthrough Direct Mail & Vibrant Out-of-Home Marketing Touchpoints
“It’s our own sales brochure delivered as a ‘cover wrap’ via a
respected messaging vehicle and, engaged for our best prospects
and customers as an ongoing messaging series!” – VP, Sales
Audience Innovation is the leading global provider of cover wrap messaging
platforms and other tangible interactive customer-engaging mechanisms.
We offer more than 400+ respected co-branding partners to provide you the most
relevant, enticing co-branded touchpoints to share your company’s VIP messaging.
We build your unique magazine cover wrap platform based on our proven specs and design
best practices. From curating your list of targets to designing and writing your cover wraps,
to printing, shipping and precise distribution – we take care of you from start to finish.
The Magazine Cover Wrap
Sales & Marketing Platforms
Audience Innovation is the leading global provider of offline sales & sequenced messaging platforms.
Breakthrough VIP Direct Mail
& Vibrant Out-of-Home
Sales & Marketing Messaging
We offer more than 400+ respected publishing partners to provide you the most relevant, enticing co-branded touchpoints to validate your company’s VIP messaging.
We build your unique magazine cover wrap platform to our proven specs and design best practices.
From curating your list of targets to designing and writing your cover wraps, to printing, shipping and distribution, we take care of your business from start to finish.
The POWER of Offline Messaging Performance Results
This F500® client ran a side-by-side test of ONLINE-ONLY versus ONLINE PLUS OFFLINE customer marketing tactics.
The results this client achieved with our offline cover wrap touchpoints far out-performed their online-only tactics.
Compared with a meager 0.9% CTA response this client received with their online-only strategies, our cover wrap platform yielded a 59% response with their calls-to-action.
• Creative Uses of Print • Breakthrough Messaging
• Tangible Touchpoints Deliver Tangible Results
The POWER of Offline
Sales & Marketing
Messaging Platforms
This F500® client ran a side-by-side test of ONLINE-ONLY versus ONLINE PLUS OFFLINE marketing.
The results achieved with our offline cover wrap touchpoints far out-performed their online-only stats.
Compared with a meager 0.9% CTA response this client received with their online-only strategies, our cover wrap platform yielded a 59% response and calls-to-action.
“With today’s overwhelm online, we use offline messaging that is welcomed and appreciated and, it drives direct interaction for our sales force. This works well for us.” – SVP, Sales & Marketing
“With today’s overwhelm online,
we use offline messaging that is
welcomed and appreciated and,
drives interaction with our sales.
This cuts through the clutter.”
SVP, Sales & Marketing
Deliver Tangible Messaging to Your Best
Targets in a Sequenced, Innovative Format
Offline Messaging Adds Value & Connection
B2B • AFFLUENT • PHARMA • CONSUMER
– B2B • Target Any B2B Decision-Makers In-Office
– B2C • Target Any B2C Consumers in Retail Locations
– PHARMA • Target Patients at the Point-of-Care Impact
– AFFLUENT • Target Your Affluent Consumers In-Home
Our tangible touchpoint marketing sequences work
well for businesses in any industry and category.
Deliver Tangible Messaging
to Your Best Targets in a
Sequenced, Innovative Format
OFFLINE
Touchpoints
Add Connection & Value
OUR MOST IDEAL TARGETS
B2B • CXO • ABM • CRM • SMB
POINT-of-CARE • POINT-of-SALE
AFFLUENT CONSUMER IN-HOME
B2B EXECUTIVES IN-OFFICE
PLACE-BASED & OUT-of-HOME
Audience Innovation® is the leading provider of full-service
tangible touchpoint sales & marketing messaging platforms.
Our offline messaging platforms strengthen your marketing & sales teams.
Examples of Our Client’s Marketing & Sales Results
“We use Audience Innovation cover wrap platforms because they work so well. Our customers
are very engaged and appreciative and our sales team loves the boost – it definitely cuts
through the online clutter and, our customers read our messaging.” – F500® CMO, Technology
Is Your Most Vital Target Audience Hard-to-Reach Today?
Our cover wrap platforms are proven for any hard-to-reach target audience.
– Vibrant & Engaging Offline Storytelling & Messaging Series
– Your Brand Placement Visibly Outside the Clutter Online
– Innovative Relationship-Building Stands Above Your Competition
– Consistent & Powerful Sequenced Executive Messaging Series
– Welcomed & Appreciated Personal Interaction Mechanism
– Accurate Lists from Our Exclusive VIP Database Providers
– Compelling, Engaging & Respected Co-branded Content
– Ideal for Any Business to Engage Best Customers & Prospects
– Feature Your CEO & Other Executives in Vibrant Messaging Series
“This is very retro-cool and, it works. We love it!” – F500® CMO
“Our sales team uses this asset daily – it’s very effective!” SVP, Sales
Audience Innovation® is the leading provider of full-service tangible messaging platforms.
Our offline messaging platforms fully strengthen the ongoing efforts
of your marketing & sales teams.
Examples of Our Client’s
Marketing & Sales Results
“We use Audience Innovation cover wrap platforms because they work so well. Our customers are very engaged and appreciative and our sales team loves the boost – it definitely cuts through the online clutter and, our customers read our messaging.”
F500® CMO, Technology
“We use cover wraps for almost every client, often.” – CEO
“Our dealers use the collateral for our sales assets! – VP, Sales
Is Your Target Hard-to-Reach?
Our cover wrap platforms are proven for any hard-to-reach target audience of value.
• Vibrant Storytelling Messaging Series
• Brand Placement Visibly Outside the Massive Online Clutter & Overwhelm
• Innovative Relationship-Building to Stand Above Your Competition
• Consistent & Powerful Sequenced Executive Messaging Series
• Welcomed & Appreciated Personal Interaction Engagement Mechanism
• Accurate Targeting from Our Exclusive
& Vetted Target Database Providers
• Engaging Co-branded & Respected Content Bolsters Brand Visibility
• Ideal for Any Business to Engage Your Best Customers & Valued Prospects
• Feature Your CEO & Other Executives in Vibrant Branded Messaging Series
“Our CEO loves the personal messaging, it works!” – CMO
“This is very retro-cool and, it works. We love it!” – F500® CMO
“Our sales team uses this asset daily – it’s effective!” SVP, Sales
“We cut through the clutter and share ideas direct.” VP, Sales
“We reach affluent consumers offline, and they reply!” – EVP
Our tangible messaging platforms provide a valuable bridge
between your online marketing and your hard-to-reach targets.
Our tangible messaging platforms provide a valuable bridge between your online marketing and your hard-to-reach target customers.
Compared with online-only marketing tactics that
yield, at best, a 10% call-to-action and response, our
tangible touchpoints deliver 100%+ target reach and …
of that target audience, 90% will SEE your brand, 80% will READ
your messaging, and 50%+ will ENGAGE with your call-to-action.
These RESULTS are proven over and over again, over hundreds of target audience types and business categories. Ask us for more.
Many Tactical Uses of Magazine Cover Wraps
Deliver Tangible Sales & Marketing Results
– Nurture Any Valued Business Relationships
– Stay In Front of Vital B2B Decision-Makers
– Engage High-Value Consumer Target Audiences
– Educate Patients in Doctor’s Waiting Rooms
– Point-of-Sale Messaging for Consumer Targets
– Deliver High-Value, Appreciated Messaging
– Bolster Other Key Marketing & Sales Initiatives
– Executive Leadership & Educational Messaging
0123456789001234567890%
80%
80% of the Fortune 500®, and 90% of the
Top 50 Pharmas, use or have used cover
wraps in marketing & sales strategies.
90%
0123456789001234567890%
The Ultimate 1-to-1 DIRECT MARKETING Platform
Hundreds of direct-to-recipient campaigns over
15+ years validate the messaging effectiveness.
Ideal for B2B Targets & Affluent Consumer Targets of All Types
Our platforms provide a perfect blend of precision targeting, respected content, and compelling messaging. Our magazine cover wrap platforms are proven to be effective touchpoints time-and-time again – spanning nearly every industry.
Executive Messaging • Affluent Messaging • Direct-to-Recipient • Any Target
The Ideal Location-based OOH Campaign
Precision out-of-home location targeting
validates the marketing interaction-to-sales.
Ideal for Pharma Rx Targets & Retail Consumer Targets
Our out-of-home platforms provide the perfect blend of precision targeting, valued content, and front-cover messaging. Out-of-home cover wrap platforms are proven effective touchpoints time-and-time again and, used often by major advertisers in geo/demo targeting.
Any OOH Locations • Over 5MM+ Options • Exact Geo/Demo Reach
Results with COVER WRAP
MESSAGING are Stunning,
Proven & Very Consistent
Our Clients Initiate Conversation,
Create Interactive Dialogue &
Lead Direct Sales Conversion
Typical platform response analytics deliver
these results, which vary based on target,
timing, messaging and sales objectives.
Tactical Uses of Smart
Magazine Cover Wraps
• Nurture Any Valued
Business Relationships
• Stay In Front of Vital
B2B Decision-Makers
• Engage High-Value Consumer
Target Audiences of Any Type
• Educate Patients in
Doctor’s Waiting Rooms
• Point-of-Sale Messaging
for Consumer Targets
• Deliver High-Value,
Appreciated Messaging
• Bolster Other Key Marketing
& Sales Initiatives
• Executive Leadership &
Educational Messaging
Many Companies Use Our
Magazine Cover Wrap
Messaging Platforms
to Engage Vital B2B Decision-Makers & Consumer Targets
0123456789001234567890%
80%
80% of the Fortune 500®, and 90% of the
Top 50 Pharmas, have used cover wraps
in their ongoing marketing & sales tactics.
90%
0123456789001234567890%
The Ultimate OFFLINE
MESSAGING Platforms
CMO, Technology – “It Let’s Them Know You Care – You Appreciate Their Long-Term Customer Value & Vital Relationship with Your Business”
Hundreds of direct-to-recipient campaigns over 15+ years validate the messaging effectiveness and results.
The Ultimate 1-to-1 DIRECT
Sales & Marketing Platform
Ideal for B2B Targets & Affluent Consumer Targets of All Types
Our platforms provide a perfect blend of precision targeting, respected content, and compelling messaging. Our platforms are proven to be effective touchpoints time-and-time again – spanning nearly every category and industry.
Executive Messaging In-Office
Affluent Messaging In-Home
Direct-to-Recipient Targeting
Any Target Audience Database
Stealth out-of-home location targeted platforms validate the messaging interaction-to-sales.
The Ideal Location-based OOH Advertising & Sales Campaign
Ideal for Pharma Rx Targets
& Retail Consumer Targets
Our out-of-home platforms provide the perfect blend of precision targeting, valued content, and front-cover messaging. Out-of-home cover wrap platforms are proven effective touchpoints time-and-time again and, used often by advertisers & geo/demo targeting.
Any Out-of-Home Locations
Over 5MM+ Targeting Options
Direct-to-Location Precision
Exact Geo/Demo & VIP Reach
“We rely on adept cover wrap platforms – it’s a proven & reliable
sales & marketing tactic for both B2B & B2C targets.” – EVP, Sales
We’ll gladly share exact client names when we chat, any time.
Otherwise, our client’s prefer propriety, which we honor of course.
CMO, TECH PROVIDER
“We work with Audience Innovation who is killing it with direct tactics, as a major part of holistic targeting – I wouldn’t believe results had I not seen it myself! Perfect sales asset.”
SVP, ONLINE CTA
“It’s tangible. We blend online + offline touch points for high-value customers to increase interaction. Both together is greater than each alone. It works – we typically get 50%+ CTA for our sales team.”
SVP, B2B SALES
“Exceptional value and call-to-action! Every year, our B2B cover wrap platforms always have our sales force very pleased and rewarded. It provides a highly valued asset for our sales.”
CMO, INSURANCE
“We beat our competition with service/delivery, and use Audience Innovation to warm prospects. Coordinated with sales, results work well for our retention and acquisition sales objectives.”
CMO, REGIONAL BANK
“We use Audience Innovation to cultivate both commercial and PWM targets each year. It works even more in today’s cluttered space, an impact message that they always appreciate receiving.”
SVP, REAL ESTATE
“We had more traffic at our show home than ever, and hit our sales goals in 1/2 time planned. We use Audience Innovation for each new development marketing plan.”
We’ll gladly share exact client names
when we chat, any time. Otherwise, our
client’s prefer propriety, which we
honor their privacy, of course.
“I’d never have believed the real results of our cover wrap platforms if I hadn’t
seen it myself. Our own targets are so overwhelmed online today and, our
cover wrap messaging CUTS-THROUGH-THE-CLUTTER with our vital targets.”
“We rely on the smart impact of
these platforms – it’s a proven &
reliable sales & marketing tactic.”
EVP, Sales Director
See More Examples of Our Reliable Tangible Marketing Platforms
Choose from 400+ Well-Respected Media Brands to Boost Target Engagement
“We use both platforms, out-of-home and direct-to-recipient, depending on the target.
It’s flexible like this, multiple options to deliver our greatest impact.” – CMO, Banking
“We’re so pleased we spoke with Audience Innovation. It didn’t
take much to understand HOW they get the results they deliver.”
GIVE US YOUR KEY TARGETS – WE’LL RECOMMEND THE BEST PLATFORMS
Let’s Discuss Your Most
Vital Target Audiences
“We’re so pleased we spoke with
Audience Innovation. It didn’t take
much to understand HOW they get
the sales engagement delivered.”
GIVE US YOUR TARGET – WE’LL
DESIGN THE BEST PLATFORM TO
INTERACT & ENGAGE THEM
Schedule an introductory call with us
at the day/time of your preference.
Let’s Discuss Your Target Audience Goals Today
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