VIBRANT MESSAGING PLATFORMS ARE
PROVEN EFFECTIVE TIME & TIME AGAIN
Cut Through the Clutter to deliver high-value
messaging that bolsters your target engagement.
MAGAZINE COVER WRAP & OTHER INTERACTIVE OFFLINE TOUCH POINT PLATFORMS
VIBRANT MESSAGING
PLATFORMS ARE PROVEN
EFFECTIVE REPEATEDLY
CUT THROUGH THE
CLUTTER to deliver
high-value messaging
for your vital targets.
Sequenced Sales & Marketing Platforms
for Your Best Customers & Prospects
Learn more about targeting options at BEST TARGETS or read more below.
Offline Touch Points Add Value & Connection
BEST TARGETS for COVER WRAP TOUCH POINTS: B2B, CXO & ABM • CRM
SMB • POINT-of-CARE • POINT-of-SALE • AFFLUENT • RETAIL & OOH
Sequenced Sales &
Marketing Platforms
Offline Touch Points
OUR MOST IDEAL TARGETS:
B2B • CXO • ABM • CRM • SMB
POINT-of-CARE • POINT-of-SALE
AFFLUENT CONSUMER HOMES
PLACE-BASED & OUT-of-HOME
Are your best targets GETTING LOST in the
marketing abyss of ONLINE OVERWHELM … ?
Our Platforms Lift Your Brand/s Above Competitive Clutter
HIGHLY VISIBLE CREATIVE UNITS & ONGOING MESSAGE
PLACEMENT YIELDS STUNNING READERSHIP & ACTION
GETTING LOST in the marketing abyss of online OVERWHELM?
Our Platforms Lift Your
Brand/s Above the Constant
Competitive Clutter Daily
HIGHLY VISIBLE CREATIVE
UNITS & ONGOING MESSAGE
PLACEMENT YIELDS STUNNING
READERSHIP & TARGET ACTION
Many are not getting the call-to-action
RESULTS they want to MAXIMIZE SALES
with their most vital target audiences.
Offline Touch Points Bolster Welcomed Customer Interactions
DELIVER WARM & INVITING SEQUENCED MESSAGES OVER TIME
THEY FEEL HONORED to RECEIVE the VIP ATTENTION from YOU
Many are not getting
the INBOUND RESULTS
they need today to
MAXIMIZE SALES.
Offline Touch Points
Bolster Welcomed
Customer Interactions
DELIVER WARM & INVITING
MESSAGES – THEY’LL FEEL
HONORED to RECEIVE the
VIP ATTENTION from YOU
We integrate with online actions to
MULTIPLY INTERACTION with only
your most vital target audiences.
CONSIDER INTERACTIVE MAGAZINE COVER WRAP
& OUR OTHER TACTICAL OFFLINE PLATFORMS
We integrate with
online platforms to
MULTIPLY TARGET
INTERACTION with
only your most vital
target audiences.
CONSIDER INTERACTIVE
MAGAZINE COVER WRAP &
OTHER TACTICAL OFFLINE
TOUCH POINT PLATFORMS
LET’S CHAT TO LEARN MORE
ABOUT YOUR TARGETS TODAY
We love to share smart ideas and,
best practices for your targets!
hello@audienceinnovation.com
OR CALL US: 888.241.6634,719
LET’S CHAT TO LEARN
ABOUT YOUR TARGETS
We love to share new
ideas for your targets!
Schedule an introductory call with us
at the day/time of your preference.
hello@audienceinnovation.com
CALL US: 888.241.6634,719
“With today’s overwhelm online, we use offline messaging that
is welcomed and appreciated and, it drives interaction with our
sales force. This works well for us.” – SVP, Sales & Marketing
“With today’s overwhelm online,
we use offline messaging that is
welcomed and appreciated and,
drives interaction with our sales.
This cuts through the clutter.”
SVP, Sales & Marketing
WHAT we deliver …
WE DELIVER CO-BRANDED, OFFLINE and
TANGIBLE INTERACTIVE TOUCH POINTS
FOR HIGH-VALUE SALES RESULT IMPACT.
HOW we deploy …
WE DEPLOY PROVEN OFFLINE TOUCH
POINTS THAT BOLSTER INTERACTION
with the MOST VITAL SALES TARGETS.
Interactive Offline & Magazine Cover Wrap Marketing Platforms
WHAT we deliver …
WE DELIVER HIGH-VALUE
CO-BRANDED OFFLINE
& INTERACTIVE TOUCH
POINTS for OUR CLIENTS
HOW we deploy …
WE DEPLOY A SMART
COMBINATION OF
HIGH-IMPACT & PROVEN
OFFLINE TACTICS that
BOLSTER SALES ACTIONS
Interactive Offline & Magazine
Cover Wrap Marketing Platforms
80% of Fortune 500® and 90% of Top 50 Pharma Companies use
or used INTERACTIVE COVER WRAP PLATFORMS in their tactical
marketing & sales strategies. – “It’s a bridge to digital channels.”
80% of Fortune 500® and 90% of
the Top 50 Pharma Companies use or
used INTERACTIVE COVER WRAPS
in their tactical marketing & sales
strategies. – “It’s a bridge to our
multiple digital sales channels.”
OFFLINE Touch Points Deliver ONLINE Results
Nurture Your Customers’ Attention & Interest with
Industry-leading Interactive Cover Wrap Platforms
Deliver Your Highest ROI via High-Value Touch Points
– Respected Co-Branded Content Delivers User Impact
– Goodwill & Appreciation Generates User Call-to-Action
Touch Points That Matter®
CEO: What’s Working Best?
Paul Kostial, Founder, shares updates regarding
OFFLINE targeting and, best practices today.
“We use these touch point platforms
simply because they work so well.
Our customers are very engaged and
appreciative and our sales team loves
the boost – it cuts through the clutter.”
– F500® Chief Marketing Officer
OFFLINE Touch Points
Deliver ONLINE Results
Nurture Your Customers’ Attention &
Interest to Increase Valued Relationships
Deliver Your Highest ROI via Proven
Marketing Assets to Win More Business
Respected Co-Branded Content
Delivers High-Value User Impact
Goodwill & Appreciation Generates
User Call-to-Action & Sales Impact
Touch Points That Matter®
“We understand the value of offline touch points as part of
an integrated and tactical marketing and sales strategy.”
Global Media Director – Top 100 Advertising Agency
“We understand the high value
of offline touch points as part
of an integrated and tactical
marketing and sales strategy.”
TOP 100 AGENCY – MEDIA DIRECTOR
SIDE-BY-SIDE COMPARISON – ONLINE-ONLY vs. OFFLINE
OFFLINE Touch Points Bolster Marketing & Sales Performance for Client’s Vital Targets
That’s 100X BETTER Call-to-Action Results
The Power of OFFLINE MESSAGING for the
Most Vital Target Audience Sales Tactics
This F500® client ran a side-by-side test of ONLINE-
ONLY versus ONLINE+OFFLINE. Here are their call-
to-action numbers, measured directly by their own
sales teams and, shared their results with us later.
0.9% ONLINE ONLY CALL-to-ACTION
.9%
The top shares this client’s ONLINE-ONLY call-to-action
score, while the bottom shares their results with their
OFFLINE PLATFORM overlay via Audience Innovation tactics.
59%
vs. +59% with OFFLINE OVERLAY
SIDE-by-SIDE RESULTS
ONLINE-ONLY vs. OFFLINE STATS
OFFLINE Touch Points
Repeatedly Bolster Sales
& Marketing Performance
This example shares the impact and benefit of sequenced offline PLUS online messaging, with a very specific audience and, their results of ONLINE ONLY vs. OFFLINE+ONLINE are distinct.
“We never fully understood these platforms until we spoke with
Audience Innovation. Their targeting strategies are excellent.”
“We never understood these
platforms until we spoke with
Audience Innovation. Their
targeting tactics are excellent.”
It’s the Ultimate OFFLINE Touch Point Platform
CMO, Technology – “We Let Them Know We Appreciate Their Business
and Their Long-Term Relationship – We Care About Their Business”
Magazine cover wrap platforms are proven as effective touch points time-and-time again.
With hundreds of direct campaigns over 12+ years to validate its effectiveness, our platforms
provide a perfect blend of precision targeting, respected content and messaging impact.
Many Companies Use Tactical Touch Point
Platforms to Nurture Valued Relationships
and, to Engage Vital Consumer Targets & B2B Decision-Makers
Adept marketers deploy our tangible & offline interactive platforms
to deliver high-value, long-lasting messaging impact & sales results.
0123456789001234567890%
80%
80% of the Fortune 500®, and 90% of the
Top 50 Pharmas, use or have used cover
wraps in marketing & sales strategies.
90%
0123456789001234567890%
Sales results via OFFLINE MESSAGING are Stunning,
Proven & Reliable – The RESULTS are very consistent.
When Planned & Sequenced to Deliver Specific Objectives
Each platform is designed to cultivate and educate highly valued
clients, customers, prospects, patients, and vital decision-makers
in a way that drives reliable sales conversations and conversion.
100% REACH • 90% AWARENESS • 80% READERSHIP • 50% CALL-to-ACTION
The Ultimate OFFLINE
Touch Point Platform
CMO, Technology – “It Let’s Them Know You Care – You Appreciate Their Long-Term Customer Value & Vital Relationship with Your Business”
With hundreds of campaigns over 12+ years to validate effectiveness, our platforms provide a perfect blend of precise targeting, respected content and high-value direct messaging and sales impact.
Many Companies Use Our
Tactical Touch Point
Marketing Platforms
to Engage Vital B2B Decision-Makers & Consumer Targets
0123456789001234567890%
80%
80% of the Fortune 500®, and 90% of the
Top 50 Pharmas, have used cover wraps
in their ongoing marketing & sales tactics.
90%
0123456789001234567890%
It’s a marketing (and sales) tactic that’s proven effective repeatedly.
Stats with COVER WRAP
MESSAGING are Stunning,
Proven & Consistent
to Initiate Conversation,
Interactive Dialogue &
Direct Sales Conversion
Typical platform response analytics deliver
these results, which vary based on target,
timing, messaging and sales objectives.
“It’s stealth, like a TROJAN HORSE – it ALWAYS gets there, even
when our sales teams can’t get in the door. It works!” – CMO Tech
“IT’S LIKE A TROJAN HORSE – IT ALWAYS GETS THERE, EVEN WHEN MY SALES TEAM CAN’T GET IN THE DOOR. WE LOVE THESE TACTICAL COVER WRAP PLATFORMS FOR OUR MOST VALUED TARGET AUDIENCES.”
We’ll gladly share exact client names when we chat, any time.
Otherwise, our client’s prefer propriety, which we honor of course.
We’ll gladly share exact client names
when we chat, any time. Otherwise, our
client’s prefer propriety, which we
honor their privacy, of course.
“We rely on stealth cover wrap marketing – it’s a proven & reliable
sales & marketing tactic, for both B2B & B2C targets.” – EVP, Sales
“We rely on the stealth impact of
these platforms – it’s a proven &
reliable sales & marketing tactic.”
EVP, Sales Director
OUR TARGETING RESULTS SPAN MANY INDUSTRIES
HERE’S JUST A FEW EXAMPLES TO ILLUSTRATE TARGET RESPONSE & SALES RESULTS
Proven Sales Interaction & Engagement Platforms
Here’s an Example of ROI Marketing Analytics & Sales Results
We worked with an automotive manufacturer with both B2B
and B2C targets to help them achieve +$145MM in sales via
a $450K investment. This delivered a 322% ROI & 16% sales
conversion after only 6 months in market with their platform.
Get What You Need for Consideration
OUR TARGETING RESULTS
SPAN MANY INDUSTRIES
Here’s an Example of Marketing ROI Analytics & Sales Results
As an example, an automotive manufacturer with B2B and B2C targets achieved the following:
+$145MM in Sales
16% Sales Conversion
$450k Invested, Year 1
322% ROI Resulted
Continued 7 Years
(Only 6 months In-Market)
Every campaign is measured for awareness,
readership, found informative, found value,
and call-to-action stats – and sales ROI.
“I’d never believed the real results of our COVER WRAP platforms if I hadn’t
seen it myself. Our own targets are so overwhelmed online today and, our
cover wrap messaging CUTS-THROUGH-THE-CLUTTER with our vital targets.”
“I’d never believed the real
results of our COVER WRAP
platforms if I hadn’t seen it
myself. Our own targets are so
overwhelmed online today
and, our cover wrap messaging
CUTS-THROUGH-THE-CLUTTER
with our most vital targets.”
“It’s our brochure attached as
a ‘cover wrap’ to a respected
delivery vehicle and then,
engaged for our best prospects
and customers as an ongoing
tangible messaging series!”
VP, Sales Director
Cover Wrap Campaign Examples for Various Categories & Targets
ANY EXACT DATABASE for: B2B DECISION-MAKERS • AFFLUENT CONSUMERS
PHARMA PHYSICIAN’s • RETAIL & OOH • SMALL BUSINESS TARGETS – SEE MORE
“It’s our brochure attached as a ‘cover wrap’ to a respected delivery vehicle and, engaged for our best prospects and customers as an ongoing tangible messaging series!” – VP, Sales Director
