In Today’s Fast-Paced World, Tangible Touchpoints
Engage Your Most Valued & Mission Critical Targets

360° Magazine Cover Wrap Marketing &
Responsive Online & Interactive Channels

Find Out Why Our Clients Return to Us
Repeatedly for Their Valued Messaging

LET’S DISCUSS YOUR SMARTEST MESSAGING

“During this challenging time, our focus is on supporting our customers, our staff and the communities in which we operate. We have successfully
worked to avoid disruptions caused by COVID-19, while acting responsibly to do what we can to prevent further spread of the virus. We continue to
closely monitor and assess the evolving situation and will be diligent about communicating updates as needed.” – Paul Kostial, Founder & CEO

The Smart Marketers
Know That Tangible
Touch Points Deliver
Relationship Impact

Multi-touch Storytelling
Platforms Engage Directly
with Your Most Valued
Target Audience Segments

Magazine Cover
Wrap Platforms

Cut the Marketing Clutter
Rise Above Massive Noise
Nurture Your VIP Targets
Beat Your Competition

Tangible Messaging Platforms Built for Sales Interaction

Our client’s campaigns are designed to fortify their mission-critical targets with highly tactical company ‘leadership’ messaging.

We’re proud to recognize $50+ million in client campaigns delivered, serving both our client and agency partners’ objectives.

“It’s our Trojan Horse sales asset. These platforms drive interest that nurtures our vital private wealth and commercial relationships.” – CMO, Banking/Financial

MAGAZINE COVER WRAP PLATFORMS • DATABASE DEVELOPMENT
360° ONLINE INTEGRATION • TURNKEY CAMPAIGN ACTIVATION
CREATIVE, MESSAGING & DESIGN • RESPECTED STRATEGIES

Vibrant 360° Tangible Cover Wrap Platforms
Boost Sales Interaction

“It’s our best sales asset delivered like a Trojan Horse. We use these smart platforms to interest, engage and nurture our vital customers and best prospects.” – CMO

Over $50MM+ in Campaigns Delivered for Our Clients

MESSAGING PLATFORMS
for MISSION-CRITICAL
TARGET AUDIENCES

Client Case Study Example

Side-by-Side Test Illustrates Impressive C-Suite Results

In a split test conducted by our client, these are the results they achieved after 6 months in market. There were no other variations to either group, measured by the internal sales team.

Side-by-Side Client Test
Illustrates Value Gained
via Cover Wrap Messaging

LET’S START PLANNING YOUR COMPETITIVE ADVANTAGE

Why Our Clients Come Back Over & Over Again

“I’d never believe the response if we hadn’t experienced the results firsthand. The gesture of goodwill is a compelling motivator.”

CMO – Automotive Manufacturer – 8+ Years Client

“I’d never have believed the target results if we hadn’t experienced it ourselves firsthand. The gesture of goodwill is THE compelling experience with these platforms.”

CMO – Automotive Manufacturer

3-Pronged Touch Points Give 360° Experience

Amplify Your Impact with OFFLINE+ONLINE Touch Points

“Today, the brands that create a valued emotional connection with their customers are the ones who cut through the clutter and thrive, to engage valued interactions with valued targets.”

John Livesay – Author, TedX Keynote Speaker & Sales Storyteller Strategist

Our 3-Pronged Storytelling Delivers 360° Experience

Amplify Your Brand’s
Impact with High Value
Cover Wrap Messaging

“Today, the brands that create a valued emotional connection with their customers are the ones who cut through the mass clutter and thrive, to engage valued interactions with their most valued target audiences.”

John Livesay – Author, TedX Keynote Speaker & Sales Storyteller Strategist

Key Assets Consistent for Every Client

Well-Respected Publishers

Engage your targets with any some the most well-respected global publishers over decades.

Target Audience Precision

Precise database targeting delivers the exact audience you want, with zero wasted coverage.

Very Flexible Platforms

Each campaign is designed to your exact specifications, delivered precisely to your goals.

Database Development

You get the best database sources in the business, with our proven track-record of targeting success.

Messaging & Design

You get our design and coaching for an effective campaign for nearly any target audience.

Measurable ROI Statistics

Each campaign includes our proprietary tracking mechanisms for your sales ROI & analytics.

Primary Benefits Overview

Magazine Cover Wrap Marketing Platforms

• Cuts Through the Marketing Clutter
• Puts You Above Massive Online Noise
• Co-Branded Content Adds Credibility
• Educates & Nurtures Your VIP Targets
• Gives You a Competitive Advantage
• Extends Message Longevity by Weeks
• Engages Any Precise Database Targets
• Gets Your Brand Noticed & Remembered

“It’s a proven alternative to cut through massive noise and clutter today.” – Top 100 Media Director

Vibrant Multi-page Creative Delivers Your Co-Branded Messaging in a Tangible Format That Enhances Your Target Audience Experience

“It’s our sales brochure in their hand – they keep it, engage with it, and they take action.” – SVP, Sales

Executive & CEO Leadership is Frequent Strategy

Here’s a CEO example engaging their most vital C-suite audience.

Put Your Company Messages in Their Hands

Cut Through the Mass Clutter of Online Ads & Email Spam

It’s Your TROJAN HORSE.
It Gets There Even When Your Salesperson Can’t Get Through the Front Door.

LET’S BUILD YOUR PROPOSAL

“Simple alternative to cut through massive INBOX & EMAIL clutter.” – CMO

MORE ABOUT REAL LEADERS

“Typical direct mail is most often tossed in 20 seconds, if that. We put our brand’s cover wrap messaging in their hands. They appreciate the gesture and keep it longer. Our sales team loves this CRM asset.”

VP, Sales & Marketing – Regional Insurance Company

“We put our brand’s cover messaging in their hands and, they appreciate the gesture. Most direct mail is tossed in 20 seconds, if that. With these platforms, they keep it.”

VP, Sales & Marketing
Regional Insurance Company

Full-year Example: Cover Wrap Messaging Platform

(Sequenced with Online for 360° Target Experience)

Cover wrap platforms deliver single or multi-touch depending on objectives. Full-year campaigns are frequent although short-term works in some cases.

We start by putting your messages in their hand and, they say thank you!

Your Messages Get There, Even When Your
Sales Team Can’t Get Through the Door

HOW Cover Wraps Work?

We first align target definition, scale and scope.
Then determine start date, timing and content.



WHY Cover Wraps Work?

It’s a gesture of goodwill, tangible touch points elevated with high-value co-branded content.



WHAT Can You Expect?

You can expect a sales-driven asset that performs,
and happy customers open to interactive dialogue.


It’s the TROJAN HORSE marketing asset

your sales team will love, … and say thank you.

“I’d never have believed the target results if we hadn’t experienced it ourselves firsthand. The gesture of goodwill is THE compelling experience with these platforms.”

CMO – Automotive Manufacturer

Sequenced with online channels, tangible touch points draw the audience into action.

Valued Tangible Touchpoints Deliver Multiple Bridge-to-digital User Interactions

Multiple Online Assets Bolster Engagement

Assets are engaged individually or bundled, with or without a cover wrap platform, to
augment marketing and sales channels. Please inquire if you’d like to know more.

Performance driven virtual events, conferences, webinars & meetings.

VIRTUAL CONFERENCES

Amplify your LinkedIn campaigns via smart automated targeting.

LINKEDIN CAMPAIGNS

Social and email coordinated to match your offline messaging.

SOCIAL & EMAIL CAMPAIGNS

Virtual learning academies to showcase your valued content.

ONLINE ACADEMIES

Engage influencers to bolster your brand via respected athletes.

INFLUENCER MARKETING

Engage licensed content from many well-respected publishers.

LICENSED CONTENT

We Build Precise Databases for Our Client & Agency Partners

The first key to cutting through marketing clutter is target precision. Our database development options are available with or without any other platform. Please inquire for your database needs – we deliver precise databases of any type.

LEARN MORE ABOUT OUR DATABASE DEVELOPMENT OPTIONS for SALES & MARKETING PRECISION ACCURACY

Sequencing Offline & Online Messaging

Cover Wrap Touch Points Deliver a Tangible Experience

INTERACTIVE SOLUTIONS

We Combine Multiple Assets to Bolster Target Engagement

Social and email sequencing coordinated to match your offline messaging platforms.

SOCIAL & EMAIL SEQUENCING

Amplify your LinkedIn connections via automated targeting and messaging.

LINKEDIN CONNECTIONS

Virtual learning academies to showcase your valued content in an academy-type format.

E-LEARNING ACADEMY

Performance driven virtual conferences and events for any business-focused occasion.

VIRTUAL CONFERENCES

Engage licensed content from many well-respected publishers to increase interest.

LICENSED CONTENT

Engage influencers to bolster your brand via well-respected athletes and others.

INFLUENCER MARKETING

“It’s the BRIDGE-to-DIGITAL for hard-to-reach targets of all types. We often recommend Audience Innovation cover wrap platforms.”

Top 100 Agency President – Many Times Client of Audience Innovation

“It’s the BRIDGE-to-DIGITAL for hard-to-reach targets of all types. We often recommend Audience Innovation’s cover wrap platforms for our clients.”

Top 100 Agency President

Cover Wrap Platforms:
How, Why & What

Multi-touch Offline Impact
PLUS Interactive Online



HOW Cover Wraps Work?

We first align target attributes, scale and scope. Then determine start date, timing, content partner and messaging.


PLATFORM OPTIONS


WHY Cover Wraps Work?

It’s a gesture of goodwill, tangible touch points elevated with your highly valued co-branded messaging sequence.


CAMPAIGN EXAMPLES



WHAT Can You Expect?

You can expect sales-driven assets that perform, and happy customers open to sales dialogue & online interaction.

Two Platform Options for LOCATION Targeting

We engage your location target based on their out-of-home location preferences. For all direct-to-location platforms, you choose from our 250+ location types like: hair salons, nail salons, barber shops or physician’s waiting rooms. Audience is defined by geo/demo criteria.

POINT-of-SALE
TARGET AUDIENCES

RETAIL OOH
LOCATIONS

Choose from 5.0MM+ out-of-home retail locations, with over 200+ types, built for any exact target footprint.

RETAIL POINT-of-SALE MENUGET PROPOSAL

POINT-of-CARE
WAITING ROOMS

PHYSICIAN’S
OFFICES Rx

Choose from 2.0MM+ physician’s offices, with over 50+ physician types, built for your exact target footprint.

PHARMA POINT-of-CAREGET PROPOSAL

Two Platform Options for DATABASE Targeting

We engage your direct target based on their address, either in-office or in-home. For all direct-to-recipient platforms, you choose your audience based on your database, your CRM and/or we develop a database for you, based on your precise targeting & filter criteria.

EXECUTIVE & C-SUITE
TARGET AUDIENCES

IN-OFFICE for
BUSINESS

Any B2B database of your choosing, from your CRM or we build for you. Campaigns deliver reliable B2B sales.

B2B & C-SUITE MENUGET PROPOSAL

AFFLUENT CONSUMER
TARGET AUDIENCES

IN-HOME for
CONSUMERS

Any B2C database of your choosing, from your CRM or we build for you. Campaigns deliver reliable B2C sales.

AFFLUENT HOMES MENUGET PROPOSAL

Here’s some broader targeting examples to spark a few ideas.

You’ll use targets selected from your CRM, your database and/or we’ll build a precise database for you. Ask us what works best.

We build campaigns for both acquisition and retention, including influencers and internal messaging as well. We’ll show you.

Here’s some feedback we’ll discuss …

• Who is your hard-to-reach target?
• How are they defined by filters?
• Do you own this database now?
• How do you reach them now?
• Do they respond as you’d want?
• Do you want to amplify response?
• How frequently do you want to reach them with your tangible touchpoints?

We build platforms for both single and multi-touch engagement.

Four High-Impact
Cover Wrap Options
for Mission Critical
Decision-Makers

B2B, C-SUITE &
COVER WRAPS

Any B2B database of your choosing, from your CRM or we build for you. Deliver your impressive B2B results.

B2C AFFLUENT
COVER WRAPS

Any affluent target of your choosing, from your CRM or we build for you. Deliver your impressive B2C results.

POINT-of-SALE
COVER WRAPS

Choose from our 5.0MM+ out-of-home retail locations, with over 200+ types, built for any exact geo/demo footprint.

POINT-of-CARE
COVER WRAPS

Choose from our 2.0MM+ physician’s offices, with over 50+ physician types, built for your exact target footprint.

Precision Database
Examples for Any
Target Audience

“We never fully understood the full value of cover wrap messaging tactics until we spoke with Audience Innovation. Their precise messaging strategies are exceptional – gets us the touch point results we want.”

EVP, Global Marketing – Financial & Banking

“We never fully understood the full value of offline messaging tactics until we spoke with Audience Innovation. Their precise targeting strategies are exceptionally effective.”

EVP, Global Marketing
Financial & Banking

Just a few past and current cover wrap fans …

Just a few past and current magazine cover wrap fans.

Choose Any of Our 400+ Well-Respected Content Partners

“We chose respected content that enriches our brand.” • EVP, Sales

Want to Impress C-Suite Decision-Makers or Any B2B Audience?

Many Respected Publishers for CXO, Executive & Trade Targets

Choose from Over 400+
Well-Respected Media
& Cover Wrap Partners

“We chose smart content that enriches our brands.” – EVP, Sales

“We experienced the impact when our CEO was targeted. It’s an ideal combination of branding, gesture, invitation and education.”

Top 100 Ad Agency – EVP, Group Media Director

Three Simple Steps to Start Your Cover Wrap Platform & Learn More About 360° Targeting

STEP 1 • DATABASE

What target audience is most important to your brand’s growth today? Let’s start there. We’ll guide your best decisions.

STEP 2 • START DATE

When’s the ideal start date? Most of our client’s want to start asap. We’ll give you options to initiate target action quickly.

STEP 3 • MESSAGING

We’ll then craft your multi-touch messaging strategy with BOTH offline and online touch points of value, and true engagement.

Use the Calendar Option Below to Choose Your Day/Time to Chat with Our Team

Three Simple Steps Activate
Your Cover Wrap Platform

STEP 1 – AUDIENCE

What target audience is most important to your brand’s growth today? Let’s start there. We’ll guide your decisions.

STEP 2 – START DATE

When’s the ideal start date? Most of our client’s want to start asap. We’ll give you options to initiate target action.

STEP 3 – MESSAGING

We’ll then craft your multi-touch messaging strategy with BOTH offline and online touch points of value, and true human engagement.

“We’re so pleased we spoke with Audience Innovation. It didn’t take much to grasp how they get the results they deliver and, why offline + online sequencing is critical to cut through the massive marketing clutter.”

EVP, Sales & Marketing
Global Chemical Company