Cultivate Your Customers’ Attention & Interest
Magazine Cover Wrap & Interactive Platforms

Deliver Your Highest ROI via High-Value Touch Points

– Respected Co-Branded Content Delivers User Impact
– Goodwill & Appreciation Generates User Call-to-Action

Touch Points That Matter®

SEE CAMPAIGN DEMOS

“We use these smart platforms often because they work well. It’s engaging, appreciated and, our customers say THANK YOU! Our sales teams love the boost – it cuts-through-the-clutter for our vital messaging and, it drives precise online sales interaction too.”

– F500® Chief Marketing Officer

SETUP INTRO CALL

Touch Points That Matter®

Cultivate Your Customers’ Attention &
Interest to Increase Valued Relationships

Deliver Your Highest ROI via Proven
Marketing Assets to Win More Business

SETUP INTRO CALL

CAMPAIGN DEMO

Respected Co-Branded Content
Delivers High-Value User Impact

Goodwill & Appreciation Generates
User Call-to-Action & Sales Impact

“We hire Audience Innovation because they manage the entire platform for us. We can do it ourselves or, have them fully activate the entire platform, including creative & messaging.”

Magazine Cover Wrap & Interactive Engagement Platforms

CUT-THROUGH-THE-CLUTTER • CULTIVATE VITAL TARGETS • GESTURE-BASED APPRECIATION • LET THEM KNOW YOU CARE

Magazine Cover Wrap & Interactive Customer Engagement Platforms

“We hire Audience Innovation because they manage the entire platform for us. We can do it ourselves or, have them fully activate the entire platform, including creative & messaging.”

CUT-THROUGH-THE-CLUTTER
CULTIVATE VITAL TARGETS
GESTURE-BASED APPRECIATION
LET THEM KNOW YOU CARE

WHAT we do …

WE DELIVER HIGH-VALUE CO-BRANDED
DIRECT & INTERACTIVE TOUCH POINTS
for HIGH-VALUE TARGET SALES RESULTS.

HOW we do it …

WE DEPLOY A SMART COMBINATION
OF HIGH-IMPACT & PROVEN DIRECT
MARKETING INTERACTIVE OPTIONS.

OUR ROBUST PLATFORMS ARE DIRECT-to-RECIPIENT or DIRECT-to-LOCATION and, EACH
DESIGNED TO DRIVE DIRECT INTERACTION to ONLINE ACTIONS & SALES TEAM RESPONSE

WHAT we do …

WE DELIVER HIGH-VALUE
CO-BRANDED DIRECT &
INTERACTIVE TOUCH
POINTS for OUR CLIENT
and AGENCY PARTNERS

HOW we do it …

WE DEPLOY A SMART
COMBINATION OF
HIGH-IMPACT & PROVEN
DIRECT MARKETING
INTERACTIVE OPTIONS

OUR ROBUST PLATFORMS ARE DIRECT-to-RECIPIENT or DIRECT-to-LOCATION and, EACH DESIGNED TO DRIVE DIRECT INTERACTION to ONLINE ACTIONS & SALES

SETUP INTRO CALL

“It’s like a Trojan horse – it ALWAYS gets there, even
when my sales team can’t get in the door. We love these
tactical direct marketing platforms for our key targets!”

All Services May Be Engaged Individually or Packaged – Please Ask Us for Options/Details

DATA CLEANING • DATA CODING • LIST MATCH • DATA PROCUREMENT • TARGET LIST BUILDING
STRATEGY MANAGEMENT • CREATIVE DEVELOPMENT • MESSAGE DEVELOPMENT • TARGET STRATEGY
LICENSED CONTENT PLATFORMS • AUGMENTED REALITY • NFC & BUZZ CARDS • EMAIL SEQUENCING
ANNUAL TOUCH POINT STRATEGY • SALES ASSET PLANNING • TRADE SHOW & EVENT TOUCH POINTS
MAGAZINE COVER WRAP & INTERACTIVE PLATFORMS • TURNKEY PROJECT-BASED MANAGEMENT

“IT’S LIKE A TROJAN HORSE – IT ALWAYS GETS THERE, EVEN WHEN MY SALES TEAM CAN’T GET IN THE DOOR. WE LOVE THESE TACTICAL DIRECT PLATFORMS FOR OUR MOST VALUED TARGET AUDIENCES.”

All Services May Be Engaged Individually or Packaged –
Please Ask Us for Options/Details

DATA CLEANING • DATA CODING
LIST MATCH • DATA PROCUREMENT
TARGET LIST BUILDING & STRATEGY
CREATIVE & MESSAGE DEVELOPMENT
–LICENSED CONTENT PLATFORMS–
AUGMENTED REALITY • NFC & BUZZ

EMAIL & ANNUAL SEQUENCING
SALES ASSET & SEQUENCE PLANNING
TRADE SHOW & EVENT TOUCH POINTS
–MAGAZINE COVER WRAP PLATFORMS–
–INTERACTIVE TARGETING PLATFORMS–
ONLINE+OFFLINE STRATEGY PLANNING
TURNKEY PROJECT MANAGEMENT

SEE OVERVIEW DECK

It’s the Ultimate Tangible Touch Point Platform

CMO, Technology – “It Let’s Them Know You Appreciate Their Business
and Their Long-Term Relationship – Your Care About Their Business”

Magazine cover wrap platforms are proven as effective touch points time-and-time again.
With hundreds of direct campaigns over 12+ years to validate its effectiveness, our platforms
provide a perfect blend of precision targeting, respected content and messaging impact.

It Gets Where It’s Supposed to Go • They Love It • It’s Like a Mini Out-of-Home Campaign • They Keep It Longer

Our Sales Team Loves It • Creates Direct Target Interaction • Our Company Benefits • These Campaigns Work

The Ultimate Tangible
Touch Point Platforms

CMO, Technology – “It Let’s Them Know You Care – You Appreciate Their Long-Term Customer Value & Vital Relationship with Your Business”

Magazine cover wrap platforms are proven as effective messaging touch points time-and-time again.

SEE OVERVIEW DECK

With hundreds of campaigns over 12+ years to validate effectiveness, our platforms provide a perfect blend of precise targeting, respected content and high-value direct messaging impact.

“With today’s overwhelm online, we need touch points that
are welcomed and appreciated and, drive interaction with
our sales force. This is perfect.” – SVP, Global Marketing

Companies Large & Small Use Our Tactical Platforms

to Engage Vital B2B Decision-Makers & Consumer Targets

Adept marketers engage our tactical & interactive platforms
to deliver tangible sales results with their most vital targets
and, others vital to their long-term business and sales growth.

0123456789001234567890%

80%

80% of the Fortune 500®, and 90% of the
Top 50 Pharmas, use or have used cover
wraps in marketing & sales strategies.

90%

0123456789001234567890%

Platforms Designed to Educate & Cultivate Vital Targets

to Initiate Conversation, Interactive Dialogue & Sales Conversion

Each platform is designed to cultivate and educate highly valued
clients, customers, prospects, patients, and vital decision-makers in
interactive sales dialogue and, to engage reliable sales conversion.

Your Proven Sales Interaction & Engagement Platforms

Here’s an Example of ROI Marketing Analytics & Sales Results

As an example, an automotive manufacturer with both B2B and
B2C targets achieved +$145MM in sales via a $450K investment.
This delivered a 322% ROI & 16% sales conversion after 6 months.

CAMPAIGN RESULTS CAMPAIGN EXAMPLES COVER WRAP SAMPLES

“With today’s overwhelm online, we
need valued touch points that are
welcomed and appreciated and,
target interaction with our sales.
This gives a perfect solution.”

SVP, Global Marketing

Companies Large & Small
Use Our Tactical Platforms

to Engage Vital B2B Decision-Makers & Consumer Targets

0123456789001234567890%

80%

80% of the Fortune 500®, and 90% of the
Top 50 Pharmas, have used cover wraps
in their ongoing marketing & sales tactics.

90%

0123456789001234567890%

Adept marketing teams engage
our tactical & interactive platforms
to deliver tangible sales results
with their most vital targets and,
others vital to their long-term
business and sales growth.

It’s a marketing (and sales) tactic that’s proven effective repeatedly over time and, client’s results are even better today than ever.

Platforms Designed to
Educate & Cultivate
Key Target Audiences

to Initiate Conversation,
Interactive Dialogue &
Direct Sales Conversion

Typical platform response analytics deliver
these results, which vary based on target,
timing, messaging and sales objectives.

Each platform is designed to cultivate and educate their highly valued customers, prospects, patients, and vital decision-makers in direct interactive dialogue, and to engage sales conversion.

Your PROVEN Interaction & Sales Engagement Platform

Here’s an Example of Marketing ROI Analytics & Sales Results

As an example, an automotive manufacturer with B2B and B2C targets achieved the following:

+$145MM in Sales
16% Sales Conversion
$450k Invested, Year 1
322% ROI Resulted
Continued 7 Years

(Only 6 months In-Market)

Every campaign is measured for awareness,
readership, found informative, found value,
and call-to-action stats – and sales ROI.

CAMPAIGN RESULTS CAMPAIGN EXAMPLES COVER WRAP SAMPLES

PROVEN SALES RESULTS SPAN MANY INDUSTRIES

HERE’S JUST A FEW EXAMPLES TO ILLUSTRATE the TARGET IMPACT

• Precise Targeting & Technology Engages Vital Prospects
• Cultivate the Attention of Your Hard-to-Reach Audiences
• Share Your Story with Vibrant Creative Messaging Units
• Personal Messaging for Each Individual and/or Location
• Initiate Target Engagement to Deliver Your Highest ROI

Get What You Need for Next Steps & Options

LET’S TALK GET QUOTE SEE RESULTS SEE EXAMPLES

Creating Valued Customer Experiences for

LAW FIRM & ATTORNEYS

Creating Valued Customer Experiences for

LUXURY RESORT, HOTEL & SPA

Creating Valued Customer Experiences for

LUXURY AUTOMOTIVE

Creating Valued Patient Experiences for

CARDIOLOGIST POINT-of-CARE

Creating Valued Customer Experiences for

COMMERCIAL BANKING

Creating Valued Customer Experiences for

PRIVATE AIRCRAFT

Creating Valued Patient Experiences for

OB/GYN POINT-of-CARE

Creating Valued Customer Experiences for

CHANNEL TECHNOLOGY

Creating Valued Customer Experiences for

AUTOMOTIVE FLEET

Creating Valued Customer Experiences for

AGENT-BASED INSURANCE

Creating Valued Patient Experiences for

ORTHODONTIC POINT-of-CARE

Creating Valued Customer Experiences for

MEN’S HAIR CARE

PROVEN RESULTS & ROI
SPAN MANY INDUSTRIES

Creating Valued Customer Experiences

LAW FIRM & ATTORNEYS

Creating Valued Customer Experiences

LUXURY RESORT, HOTEL & SPA

Creating Valued Customer Experiences

LUXURY AUTOMOTIVE

Creating Valued Patient Experiences

CARDIOLOGIST POINT-of-CARE

Creating Valued Customer Experiences

COMMERCIAL BANKING

Creating Valued Customer Experiences

PRIVATE AIRCRAFT

Creating Valued Patient Experiences

OB/GYN POINT-of-CARE

Creating Valued Customer Experiences

CHANNEL TECHNOLOGY

Creating Valued Customer Experiences

AUTOMOTIVE FLEET

Creating Valued Customer Experiences

AGENT-BASED INSURANCE

Creating Valued Patient Experiences

ORTHODONTIC POINT-of-CARE

Creating Valued Customer Experiences

MEN’S HAIR CARE

Get What You Need

RESULTS EXAMPLES CHAT

“We rely on these stealth platforms – it’s a proven & reliable
sales & marketing tactic, for both B2B and B2C targets. We
use them often and with enthusiasm.” – EVP, Sales Director

WHAT IS a MAGAZINE COVER WRAP MARKETING PLATFORM?

TANGIBLE TOUCH POINTS DELIVER TANGIBLE RESULTS – LEARN MORE

NEED BETTER RESULTS with YOUR MOST VITAL TARGETS?

CUT THROUGH THE CLUTTER WITH ANY VITAL TARGET AUDIENCE via HIGH-VALUE DIRECT MARKETING

• Feature your branding & key messaging on valued front covers.
• Choose from 400+ well-respected co-branded content partners.
• Sequence with online tactics to deliver heightened impact.
• Online+Offline always yields the most efficient user response.
• Results validate heightened user interest, and engagement.

GENEROSITY & APPRECIATION GIVES EFFECTIVE IMPACT

ANY B2B OFFICES • ANY AFFLUENT HOMES • MULTIPLE TARGET TRIGGERS • SEQUENCED MESSAGING

• Deliver custom-bound subscriptions direct to any user-database.
• Including both B2B for IN-OFFICE and B2C for IN-HOME delivery.
• Customers, Prospects, Clients, Influencers, C-Suite & Trade.
• Valued Circle-of-Influence Executives, & Affluent Consumers.
• They receive your messaging and appreciate the gesture.
• They take action – TANGIBLE IMPACT delivers TANGIBLE RESULTS.

LOCATION-BASED TARGETING YIELDS SALES RESULTS

50+ PHYSICIAN TYPES • 200+ LOCATION TYPES • PRECISE MRI & GPS MATCHING + DATA MAPPING

• Feature custom-bound issues in any public locations you choose.
• It’s like a precision out-of-home campaign for your exact target.
• Doctor’s offices, dentists, veterinarians – 50+ other doctor types.
• Barber shops, spas, salons, auto dealers, fitness centers & FBO’s.
• Any location options you need, chosen from 200+ location types.
• Focused per exact criteria, precision geo/demo configuration.

GIVE US YOUR TARGET – WE’LL DESIGN THE SMARTEST PLATFORM

B2B • C-SUITE • ABM • CRM • TRADE • AFFLUENT • PHARMA • RETAIL • SMB & MORE

SETUP INTRO CALL

“We rely on the stealth impact of
these platforms – it’s a proven &
reliable sales & marketing tactic.”

EVP, Sales Director

WHAT IS a MAGAZINE COVER WRAP MARKETING CAMPAIGN PLATFORM?

NEED BETTER RESULTS with YOUR MOST VITAL TARGET AUDIENCES?

CUT THROUGH THE CLUTTER WITH ANY VITAL TARGET AUDIENCE via HIGH-VALUE TOUCH POINT MARKETING

Feature your branding & key messaging on valued front covers of leading publishers

Choose from 400+ well-respected co-branded content partners for customer impact

Sequence with online tactics to deliver heightened impact

Online+Offline always yields the most efficient user response

Results validate heightened user interest, and engagement

APPRECIATION GIVES EFFECTIVE TARGET AUDIENCE IMPACT

ANY B2B EXECUTIVE OFFICES
ANY AFFLUENT HOUSEHOLDS
MULTIPLE TARGET TRIGGERS
SEQUENCED MESSAGING

Deliver custom-bound touch points for any database

Including both B2B for IN-OFFICE and B2C for IN-HOME delivery

Customers, Prospects, Clients, Influencers, C-Suite & Trade

Valued Circle-of-Influence Executives, & Affluent Consumers

They receive your messaging and appreciate the warm gesture

They take action – TANGIBLE IMPACT delivers TANGIBLE CUSTOMER SALES RESULTS

LOCATION-BASED TARGETING YIELDS SALES RESULTS

50+ PHYSICIAN TYPES • 200+ LOCATION TYPES • PRECISE MRI & GPS MATCHING + DATA MAPPING

Feature custom-bound issues in any public locations you choose

It’s like a precision out-of-home campaign for your exact target

Doctor’s offices, dentists, veterinarians – 50+ doctor types

Barber shops, spas, salons, auto dealers, fitness centers & FBO’s

Any location options you need, chosen from 200+ location types

Focused per YOUR exact criteria, any precision geo/demo targeting configuration

GIVE US YOUR TARGET.
WE’LL DESIGN THE BEST
PLATFORM FOR YOU.

SETUP INTRO CALL

Vibrant Creative Platform Entices Target Interaction

Magazine Cover Wrap Marketing & Interactive Digital Platforms

HOW Our Platforms Work?

We first align target definition, scale and scope.
Then determine start date, timing and content.

PLATFORM OPTIONS

WHY Our Platforms Work?

It’s a gesture of goodwill, tangible touch points elevated with high-value co-branded content.

CAMPAIGN EXAMPLES

WHAT Can You Expect?

You can expect a sales-driven asset that performs,
and happy customers open to interactive dialogue.

CAMPAIGN RESULTS

Vibrant Platform:
How, Why & What

Magazine Cover Wrap
& Interactive Digital

HOW Platforms Work?

We first align target attributes, scale and scope. Then determine start date, timing, and content partner.

PLATFORM OPTIONS

WHY Platforms Work?

It’s a gesture of goodwill, tangible touch points elevated with highly valued co-branded messaging.

CAMPAIGN EXAMPLES

WHAT Can You Expect?

You can expect sales-driven assets that perform, and happy customers open to dialogue and interaction.

CAMPAIGN RESULTS

“We never fully understood ‘cover wraps’ until we spoke with
Audience Innovation. Their targeting platforms are genius,
and stealth and – driven by CONTENT+TARGET interest.”

“We really never understood
‘cover wraps’ until we spoke with
Audience Innovation. Their
targeting platforms are genius, and
stealth and – driven by matched
CONTENT + TARGET interest.”

BRIDGE-to-DIGITAL for DIFFICULT TARGETS

“We use these platforms to ‘bridge’ hard-to-reach targets to our online platforms. It’s stealth and, it works well as a direct-to-user in-hand tactic to engage smart phone interaction.”

NURTURE LEADS & NOURISH CUSTOMERS

“We use these platforms for both acquisition and retention and, focused on our most valued targets in each channel, moving them to heightened interest and sales relationship conversations.”

IT’S LIKE COFFEE WITH YOUR CUSTOMERS

“We use these for our sales force for both retention and acquisition. They’re aware who’s on the list and, they use an article (or our message) as relevant follow-up material.”

BUSINESS-to-BUSINESS TARGET PLATFORMS

Enterprise • Channel Partners • Commercial Decision-Makers
CXO Messaging • C-Suite • Thought Leadership • Trade Buyers
Corporate Gifting • Holiday & Seasonal Gifting • Sales Assets

BE ANY WHERE YOU NEED – BIG & BOLD

“Our point-of-care campaigns are literally in any physician’s office we choose, for any timeframe. It’s an ideal and flexible targeting footprint, with zero installation and setup cost.”

INITIATES A WELCOMED CONNECTION

“Our VIP trade and commercial targets respond well to these programs. It’s a welcomed ‘gift’ and, it lasts an entire year. We’ve continued for 7 years, because our targets love it.”

AFFLUENT & LUXURY TARGET PLATFORMS

Platinum Consumers • Rich Ranchers • Multicultural Affluent
Millennial Millionaires • High-End Zip Codes • Uber Urbanites
Retired & Wealthy • Dual Income No Kids • Affluent Singles

IT’S A MINI OUT-of-HOME CAMPAIGN

“Our campaigns are placed about as strategically as you can get – it’s a tactical device and, it’s so relevant, ‘advertising’ our customers actually appreciate. And, zero wasted dollars.”

POINT-of-CARE WAITING ROOM PLATFORMS

50+ Physician Networks • Exclusive Coverage • Educational
Any Matched Locations • Any Footprint • Multicultural
Patient-to-Physician Interaction • Interactive • HCP Platforms

VALUED TOUCH POINTS are KEPT LONGER

“With the overwhelm online today, we use these platforms to create memorable connections, a value benefit for our key targets that’s appreciated and, they keep it much longer.”

CO-BRANDED CONTENT LIFTS YOUR BRAND

“We love the association with our content via Audience Innovation. We support our local agents with these platforms and, it’s something they could never get on their own.”

POINT-of-SALE PLACE-BASED PLATFORMS

200+ Location Types • Any Geo/Demo Footprint • Exact Zips
Barber Shops • Hair Salons • Nail Salons • Spas & Resorts
Auto Dealers • Service • Country Clubs • Fitness Centers • FBO’s

YOUR BRAND LOOKS BIGGER, & SMARTER

“We get lost in online clutter. These campaigns bypass the fray and, make us look bigger to the targets that matter most. It’s a tactical sales asset that works like a Trojan horse for us.“

IMPROVES YOUR ONLINE PERFORMANCE

“Our CEO used these sales assets at two prior companies.
It’s essentially our sales ‘brochure’ attached to valued and respected content and, it drives valuable online interaction.“

BRIDGE-to-DIGITAL for DIFFICULT TARGETS

“We use these platforms to ‘bridge’ hard-to-reach targets to our online platforms. It’s stealth and, it works well as a direct-to-user in-hand tactic to engage smart phone interaction.”

NURTURE LEADS & NOURISH CURRENT CUSTOMERS

“We use these platforms for both acquisition and retention and, focused on our most valued targets in each channel, moving them to heightened interest and sales relationship conversations.”

IT’S LIKE COFFEE WITH YOUR CUSTOMERS

“We use these for our sales force for both retention and acquisition. They’re aware who’s on the list and, they use an article (or our message) as relevant follow-up.”

BUSINESS & CLIENT
TARGET PLATFORMS

Enterprise • Channel Partners
Commercial Decision-Makers
C-Suite • Valued Sales Assets
Thought Leadership • Trade
Corporate & Holiday Gifts

BE ANY WHERE YOU NEED – BIG & BOLD

“Our point-of-care campaigns are literally in any physician’s office we choose, for any timeframe. It’s an ideal and flexible targeting footprint, with zero installation and setup cost or time delay.”

INITIATES WELCOMED
VALUED CONNECTION

“Our VIP trade and commercial targets respond well to these programs. It’s a welcomed ‘gift’ and, it lasts an entire year. We’ve continued for 7 years, because our clients appreciate the gesture.”

AFFLUENT & LUXURY
TARGET PLATFORMS

Platinum Consumers • Rich Ranchers • Multicultural Affluent
Millennial Millionaires • High-End Zip Codes • Uber Urbanites
Retired & Wealthy • Dual Income No Kids • Affluent Singles

IT’S A MINI OUT-of-HOME CAMPAIGN

POINT-of-CARE Rx
TARGET PLATFORMS

50+ Physician Networks
Exclusive Coverage • Educational
Any Matched Physician’s List
Any Footprint • Multicultural
Patient-to-Physician Interaction
Interactive • HCP Platforms

TOUCH POINTS
ARE KEPT LONGER

“With the overwhelm online today, we use these platforms to create memorable connections, a value benefit for our key targets that’s appreciated and, they keep it much longer than other options.”

CO-BRANDED LIFTS
BRAND LOYALTY

“We love the association with our content via Audience Innovation. We support our local agents with these platforms and, something they could never get otherwise.”

PLACE-BASED
TARGET PLATFORMS

200+ Location Types • Any Geo/Demo Footprint • Exact Zips
Barber Shops • Hair Salons • Nail Salons • Spas, Resorts & Hotels
Auto Dealers • Service • Country Clubs • Fitness Centers • FBO’s

YOUR BRAND LOOKS BIGGER & SMARTER

“We get lost in online clutter. These campaigns bypass the fray and, make us look bigger to the targets that matter most. It’s a tactical sales asset that works like a Trojan horse very well for us.“

IMPROVES ONLINE
PERFORMANCE STATS

“Our CEO has used these sales assets at two prior companies.
It’s essentially our sales ‘brochure’ attached to valued and respected content and, it drives valuable online interaction for us.“

Adding Interactive Devices Increases Target Interaction

Our BRIDGE-to-DIGITAL enhances user engagement via multiple interactive devices and engagement options.

Company Video via Augmented Reality Platform

In this example, an augmented reality platform delivers a CEO video
direct to the targeted user’s smart phones via client’s cover wrap.

– NFC TECHNOLOGY
– AUGMENTED REALITY
– INTERACTIVE BUZZ CARDS
– HIGH-VALUE DIRECT MAIL
– DYNAMIC LANDING PAGES
– VIDEO SALES FOLDERS
– LICENSED CONTENT

Interactive Tags Create
a Direct Bridge to Your
Target’s Smart Phones

Our BRIDGE-to-DIGITAL enhances user engagement via multiple interactive devices and engagement options.

Company Video via Augmented
Reality Cover Wrap Device

In this example, an augmented reality platform delivers a CEO video direct to target’s smart phones via cover wrap.

NFC TECHNOLOGY
AUGMENTED REALITY
DYNAMIC LANDING PAGES
HIGH-VALUE DIRECT MAIL
INTERACTIVE BUZZ CARDS
VIDEO SALES FOLDERS
LICENSED CONTENT

Add interactive tags to any activation
for direct-to-mobile user experience.

Which Target Audience is Most Vital to You?

NAME-by-NAME or LOCATION-BASED TARGETING for APPLICATIONS LIKE …

CXO • CRM • ABM • B2B • B2C • POC • POS • DMA • LMA • Z+4 • Channel • Enterprise • Events & Shows
Retailers • Resellers • Multicultural • Affluent • Retail • Pharma Rx • HCP • Point-of-Care • Point-of-Sale
VIP Sales Assets • Commercial Customers • Private Wealth • Geo/Demo • Local Market & Agent Support
Acquisition • Retention • Corporate Announcements • Platinum Consumers • Seasonal & Holiday Gifting

We use your database and/or build it for you – any combination of exact customers, prospects, patients and/or location types.

Learn More About Platforms

– Choose Your Target Below,
or Setup a Call to Learn More

DIRECT-to-RECIPIENT OPTIONS

BUSINESS-to-BUSINESS AFFLUENT CONSUMERS For Your SMB TARGETS For SMALL BUSINESSES

DIRECT-to-LOCATION OPTIONS

PHARMA POINT-of-CARE PLACE-BASED & OUT-of-HOME Our OOH NETWORK OPTIONS

We use your database and/or build it for you – any combination of exact customers, prospects, patients and/or key influencers.

Learn More About Platform
Options for Your Key Targets

CXO • CRM • ABM • B2B • DMA
B2C • POC • POS • LMA • Z+4

Enterprise • Channel Partners • Trade Shows
Affluent Households • Multicultural • OOH
Meetings, Conventions & Events • Resellers
Retail • Pharma Rx • HCP • Point-of-Care
Point-of-Sale • Commercial Customers
Sales Assets • Private Wealth • Geo/Demo
Key DMA Markets • Local Agent Support
Acquisition • Retention • Announcements
Seasonal, Holiday & Corporate Gifting

Choose from 400+ Magazine Options

Content Matched to Target Interest

SETUP INTRO CHAT

EVP, SALES DIRECTOR

“It’s like a billboard, on their desk or in their home – attention grabber. Our clients appreciate the gesture, and we get 50%+ sales force interaction as a result.”

SVP, ONLINE MARKETING

“It’s tangible, and powerful. We blend online+offline touch points with high-value customers to increase interaction. The two together is greater than the sum of each alone. It works – typically 50%+ call-to-action.”

EVP, MEDIA DIRECTOR, PHARMA

“We engage many POC platforms, and Audience Innovation is by far the best company to deliver smart point-of-care and HCP targets for our brands.”

CPG, BRAND MANAGER

“We’ve been a fan of Audience Innovation cover wraps for several years, and even more so today. Quite simply, they cut-through-the-clutter, and it’s appreciated, and gets our messaging to the exact right targets. These are invaluable to our trade & channel relationships.”

CMO, GLOBAL PHARMA

“Paul Kostial and his company have adapted this platform in the online age. The interactive tags they’ve combined with in-hand touch points are most effective, and we don’t require physical installation of video devices to be everywhere we need to be. It’s genius.”

CEO, FORTUNE 500® TECHNOLOGY

“Paul Kostial and his team have perfected this platform. I’ve known him 20+ years now; their platform this year produced better results than 5 years ago and, we use them often for our most vital customer and prospect targets. It’s a home run for our sales team.”

SENIOR VP, MARKETING DIRECTOR

“Exceptional value and call-to-action! Every year, our B2B cover wrap platforms always have our sales force very pleased and rewarded. It’s a valued sales asset.”

GLOBAL VP SALES, TECH PROVIDER

“One sale more than paid for cost of our platform, only 6 months after start. We target our channel partners, and their customers, and the co-branding value-add is beneficial to each brand – every year.”

CMO, COMMERCIAL INSURANCE

“We beat our competition with service/delivery, and use Audience Innovation platform to warm up our prospects. Coordinated with our sales force, our results are impressive, for both retention and acquisition.”

EVP & CMO, REGIONAL BANKING

“We use Audience Innovation platforms to cultivate both our commercial and PWM targets every year. Oddly, it works, and even more so in today’s cluttered digital space. It’s an impact message, in their hand.”

SVP, REAL ESTATE DEVELOPMENT

“We’ve had more traffic at our show home than ever, and hit our sales goals in 1/2 the time planned. We use Audience Innovation for every new development, their geo/demo platform, ideal to target our prospects.”

EVP, SALES DIRECTOR

“It’s like a billboard on their desk or in home – an attention grabber. Our clients appreciate the gesture and, we get 50%+ sales interaction. We blend online+offline touch points for best sales results.”

CMO, TECH PROVIDER

“We work with Audience Innovation who is killing it with direct tactics, as a major part of holistic targeting – I wouldn’t believe results had I not seen it myself! Perfect sales asset.”

SVP, ONLINE CTA

“It’s tangible. We blend online + offline touch points for high-value customers to increase interaction. Both together is greater than each alone. It works – we typically get 50%+ CTA for our sales team.”

CPG, BRAND MGR

“We’ve been a fan of Audience Innovation for several years, even more today. Quite simply, cut-through-clutter – it’s invaluable for our trade and channel partners.”

CEO, F500® TECH

SVP, B2B SALES

“Exceptional value and call-to-action! Every year, our B2B cover wrap platforms always have our sales force very pleased and rewarded. It provides a highly valued asset for our sales.”

GVP, TECH SALES

“One sale more than paid for our campaign, only 6 months in. We target channel partners and their customers, and the co-branded value-add is beneficial annually.”

CMO, INSURANCE

“We beat our competition with service/delivery, and use Audience Innovation to warm prospects. Coordinated with sales, results work well for our retention and acquisition sales objectives.”

CMO, REGIONAL BANK

“We use Audience Innovation to cultivate both commercial and PWM targets each year. It works even more in today’s cluttered space, an impact message that they always appreciate receiving.”

SVP, REAL ESTATE

“We had more traffic at our show home than ever, and hit our sales goals in 1/2 time planned. We use Audience Innovation for each new development, geo/demo platform.”

SETUP INTRO CHAT

magazine cover wrap marketing

Let’s Chat to Learn More About Your Most Vital Targets
Please Choose Your Preferred Day/Time to Chat Below

Let’s Chat to Learn More
About Your Most Vital
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Options for Your
Valued Audiences

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OR, FEEL FREE TO SEND US AN EMAIL TO GET MORE INFO TODAY:

Magazine Cover Wrap & Interactive
Bridge-to-Digital Marketing Platforms

Cultivate Your Vital Audiences
via Sequenced Interactive Tags
& Target Engagement Devices

Planning Options

SCHEDULE TIME to CHAT

GET TARGET QUICK QUOTE

SEE COVER WRAP MEDIA KIT

GET MAILED SAMPLE PACKET

Other Resources

Cover Wrap University

Our Publishing Partners

Publisher Information

Sales Reps & Resellers

Contact Us for More Info

Our Best Targets

Business-to-Business

Affluent Consumers

Point-of-Care Pharma Rx

Place-Based & OOH

For SMB Decision-Makers

For Small Businesses

Network Options

SEE NETWORK OPTIONS

We offer off-the-rack packages, or we build custom for your exact targeting needs. Click Here to email us for details.

Contact Us Now

LET’S CHAT – 888-241-6634,719

hello@audienceinnovation.com

MAILING – 3201 Bee Cave Road, Suite 120,
Box 162671 – Austin, TX 78746-9998 USA

Contact Us Now

LET’S CHAT – 888-241-6634,719

hello@audienceinnovation.com

Planning Options

SCHEDULE TIME to CHAT

GET QUICK TARGET QUOTE

SEE OUR MEDIA KIT

GET SAMPLE PACKET

Our Best Targets

Business-to-Business

Affluent Consumers

Point-of-Care Pharma Rx

Place-Based & OOH

For SMB Decision-Makers

For Small Businesses

Network Options

SEE OUR NETWORK OPTIONS

We offer off-the-rack packages, or we build custom for your exact targeting needs. Click Here to email us for details.

Other Resources

Cover Wrap University

Our Publishing Partners

Publisher Information

Sales Reps & Resellers

Contact Us for More Info

Cultivate Your Vital Audiences
via Sequenced Interactive Tags
& Target Engagement Devices

Our Magazine Cover Wrap & Interactive
Bridge-to-Digital Marketing Platforms

Cultivate Your Customers’ Attention & Interest Magazine Cover Wrap & Interactive Platforms

Deliver Your Highest ROI via High-Value Touch Points

– Respected Co-Branded Content Delivers User Impact – Goodwill & Appreciation Generates User Call-to-Action

Touch Points That Matter®

“We use these smart platforms often because they work well. It’s engaging, appreciated and, our customers say THANK YOU! Our sales teams love the boost – it cuts-through-the-clutter for our vital messaging and, it drives precise online sales interaction too.”

– F500® Chief Marketing Officer

Touch Points That Matter®

Cultivate Your Customers’ Attention & Interest to Increase Valued Relationships

Deliver Your Highest ROI via Proven Marketing Assets to Win More Business

Respected Co-Branded Content Delivers High-Value User Impact

Goodwill & Appreciation Generates User Call-to-Action & Sales Impact

“We hire Audience Innovation because they manage the entire platform for us. We can do it ourselves or, have them fully activate the entire platform, including creative & messaging.”

Magazine Cover Wrap & Interactive Engagement Platforms

CUT-THROUGH-THE-CLUTTER • CULTIVATE VITAL TARGETS • GESTURE-BASED APPRECIATION • LET THEM KNOW YOU CARE

Magazine Cover Wrap & Interactive Customer Engagement Platforms

“We hire Audience Innovation because they manage the entire platform for us. We can do it ourselves or, have them fully activate the entire platform, including creative & messaging.”

CUT-THROUGH-THE-CLUTTER CULTIVATE VITAL TARGETS GESTURE-BASED APPRECIATION LET THEM KNOW YOU CARE

WHAT we do …

WE DELIVER HIGH-VALUE CO-BRANDED DIRECT & INTERACTIVE TOUCH POINTS for HIGH-VALUE TARGET SALES RESULTS.

HOW we do it …

WE DEPLOY A SMART COMBINATION OF HIGH-IMPACT & PROVEN DIRECT MARKETING INTERACTIVE OPTIONS.

OUR ROBUST PLATFORMS ARE DIRECT-to-RECIPIENT or DIRECT-to-LOCATION and, EACH DESIGNED TO DRIVE DIRECT INTERACTION to ONLINE ACTIONS & SALES TEAM RESPONSE

WHAT we do …

WE DELIVER HIGH-VALUE CO-BRANDED DIRECT & INTERACTIVE TOUCH POINTS for OUR CLIENT and AGENCY PARTNERS

HOW we do it …

WE DEPLOY A SMART COMBINATION OF HIGH-IMPACT & PROVEN DIRECT MARKETING INTERACTIVE OPTIONS

OUR ROBUST PLATFORMS ARE DIRECT-to-RECIPIENT or DIRECT-to-LOCATION and, EACH DESIGNED TO DRIVE DIRECT INTERACTION to ONLINE ACTIONS & SALES

“It’s like a Trojan horse – it ALWAYS gets there, even when my sales team can’t get in the door. We love these tactical direct marketing platforms for our key targets!”

All Services May Be Engaged Individually or Packaged – Please Ask Us for Options/Details

All Services May Be Engaged Individually or Packaged – Please Ask Us for Options/Details

DATA CLEANING • DATA CODING LIST MATCH • DATA PROCUREMENT TARGET LIST BUILDING & STRATEGY CREATIVE & MESSAGE DEVELOPMENT –LICENSED CONTENT PLATFORMS– AUGMENTED REALITY • NFC & BUZZ

EMAIL & ANNUAL SEQUENCING SALES ASSET & SEQUENCE PLANNING TRADE SHOW & EVENT TOUCH POINTS –MAGAZINE COVER WRAP PLATFORMS– –INTERACTIVE TARGETING PLATFORMS– ONLINE+OFFLINE STRATEGY PLANNING TURNKEY PROJECT MANAGEMENT

It’s the Ultimate Tangible Touch Point Platform

CMO, Technology – “It Let’s Them Know You Appreciate Their Business and Their Long-Term Relationship – Your Care About Their Business”

Magazine cover wrap platforms are proven as effective touch points time-and-time again. With hundreds of direct campaigns over 12+ years to validate its effectiveness, our platforms provide a perfect blend of precision targeting, respected content and messaging impact.

It Gets Where It’s Supposed to Go • They Love It • It’s Like a Mini Out-of-Home Campaign • They Keep It Longer

Our Sales Team Loves It • Creates Direct Target Interaction • Our Company Benefits • These Campaigns Work

The Ultimate Tangible Touch Point Platforms

CMO, Technology – “It Let’s Them Know You Care – You Appreciate Their Long-Term Customer Value & Vital Relationship with Your Business”

Magazine cover wrap platforms are proven as effective messaging touch points time-and-time again.

With hundreds of campaigns over 12+ years to validate effectiveness, our platforms provide a perfect blend of precise targeting, respected content and high-value direct messaging impact.

“With today’s overwhelm online, we need touch points that are welcomed and appreciated and, drive interaction with our sales force. This is perfect.” – SVP, Global Marketing

Companies Large & Small Use Our Tactical Platforms

to Engage Vital B2B Decision-Makers & Consumer Targets

Adept marketers engage our tactical & interactive platforms to deliver tangible sales results with their most vital targets and, others vital to their long-term business and sales growth.

80% of the Fortune 500®, and 90% of the Top 50 Pharmas, use or have used cover wraps in marketing & sales strategies.

Platforms Designed to Educate & Cultivate Vital Targets

to Initiate Conversation, Interactive Dialogue & Sales Conversion

Each platform is designed to cultivate and educate highly valued clients, customers, prospects, patients, and vital decision-makers in interactive sales dialogue and, to engage reliable sales conversion.

Your Proven Sales Interaction & Engagement Platforms

Here’s an Example of ROI Marketing Analytics & Sales Results

As an example, an automotive manufacturer with both B2B and B2C targets achieved +$145MM in sales via a $450K investment. This delivered a 322% ROI & 16% sales conversion after 6 months.

“With today’s overwhelm online, we need valued touch points that are welcomed and appreciated and, target interaction with our sales. This gives a perfect solution.”

SVP, Global Marketing

Companies Large & Small Use Our Tactical Platforms

to Engage Vital B2B Decision-Makers & Consumer Targets

80% of the Fortune 500®, and 90% of the Top 50 Pharmas, have used cover wraps in their ongoing marketing & sales tactics.

Adept marketing teams engage our tactical & interactive platforms to deliver tangible sales results with their most vital targets and, others vital to their long-term business and sales growth.

It’s a marketing (and sales) tactic that’s proven effective repeatedly over time and, client’s results are even better today than ever.

Platforms Designed to Educate & Cultivate Key Target Audiences

to Initiate Conversation, Interactive Dialogue & Direct Sales Conversion

Typical platform response analytics deliver these results, which vary based on target, timing, messaging and sales objectives.

Each platform is designed to cultivate and educate their highly valued customers, prospects, patients, and vital decision-makers in direct interactive dialogue, and to engage sales conversion.

Your PROVEN Interaction & Sales Engagement Platform

Here’s an Example of Marketing ROI Analytics & Sales Results

As an example, an automotive manufacturer with B2B and B2C targets achieved the following:

+$145MM in Sales 16% Sales Conversion $450k Invested, Year 1 322% ROI Resulted Continued 7 Years

(Only 6 months In-Market)

Every campaign is measured for awareness, readership, found informative, found value, and call-to-action stats – and sales ROI.

PROVEN SALES RESULTS SPAN MANY INDUSTRIES

HERE’S JUST A FEW EXAMPLES TO ILLUSTRATE the TARGET IMPACT

Creating Valued Customer Experiences for

LAW FIRM & ATTORNEYS

Creating Valued Customer Experiences for

LUXURY RESORT, HOTEL & SPA

Creating Valued Customer Experiences for

LUXURY AUTOMOTIVE

Creating Valued Patient Experiences for

CARDIOLOGIST POINT-of-CARE

Creating Valued Customer Experiences for

Cultivate Your Customers’ Attention & Interest
Magazine Cover Wrap & Interactive Platforms

– Respected Co-Branded Content Delivers User Impact
– Goodwill & Appreciation Generates User Call-to-Action

Cultivate Your Customers’ Attention &
Interest to Increase Valued Relationships

Deliver Your Highest ROI via Proven
Marketing Assets to Win More Business

Respected Co-Branded Content
Delivers High-Value User Impact

Goodwill & Appreciation Generates
User Call-to-Action & Sales Impact

CUT-THROUGH-THE-CLUTTER
CULTIVATE VITAL TARGETS
GESTURE-BASED APPRECIATION
LET THEM KNOW YOU CARE

WE DELIVER HIGH-VALUE CO-BRANDED
DIRECT & INTERACTIVE TOUCH POINTS
for HIGH-VALUE TARGET SALES RESULTS.

WE DEPLOY A SMART COMBINATION
OF HIGH-IMPACT & PROVEN DIRECT
MARKETING INTERACTIVE OPTIONS.

OUR ROBUST PLATFORMS ARE DIRECT-to-RECIPIENT or DIRECT-to-LOCATION and, EACH
DESIGNED TO DRIVE DIRECT INTERACTION to ONLINE ACTIONS & SALES TEAM RESPONSE

WE DELIVER HIGH-VALUE
CO-BRANDED DIRECT &
INTERACTIVE TOUCH
POINTS for OUR CLIENT
and AGENCY PARTNERS

WE DEPLOY A SMART
COMBINATION OF
HIGH-IMPACT & PROVEN
DIRECT MARKETING
INTERACTIVE OPTIONS

“It’s like a Trojan horse – it ALWAYS gets there, even
when my sales team can’t get in the door. We love these
tactical direct marketing platforms for our key targets!”

All Services May Be Engaged Individually or Packaged –
Please Ask Us for Options/Details

DATA CLEANING • DATA CODING
LIST MATCH • DATA PROCUREMENT
TARGET LIST BUILDING & STRATEGY
CREATIVE & MESSAGE DEVELOPMENT
–LICENSED CONTENT PLATFORMS–
AUGMENTED REALITY • NFC & BUZZ

EMAIL & ANNUAL SEQUENCING
SALES ASSET & SEQUENCE PLANNING
TRADE SHOW & EVENT TOUCH POINTS
–MAGAZINE COVER WRAP PLATFORMS–
–INTERACTIVE TARGETING PLATFORMS–
ONLINE+OFFLINE STRATEGY PLANNING
TURNKEY PROJECT MANAGEMENT

CMO, Technology – “It Let’s Them Know You Appreciate Their Business
and Their Long-Term Relationship – Your Care About Their Business”

Magazine cover wrap platforms are proven as effective touch points time-and-time again.
With hundreds of direct campaigns over 12+ years to validate its effectiveness, our platforms
provide a perfect blend of precision targeting, respected content and messaging impact.

The Ultimate Tangible
Touch Point Platforms

“With today’s overwhelm online, we need touch points that
are welcomed and appreciated and, drive interaction with
our sales force. This is perfect.” – SVP, Global Marketing

Adept marketers engage our tactical & interactive platforms
to deliver tangible sales results with their most vital targets
and, others vital to their long-term business and sales growth.

80% of the Fortune 500®, and 90% of the
Top 50 Pharmas, use or have used cover
wraps in marketing & sales strategies.

Each platform is designed to cultivate and educate highly valued
clients, customers, prospects, patients, and vital decision-makers in
interactive sales dialogue and, to engage reliable sales conversion.

As an example, an automotive manufacturer with both B2B and
B2C targets achieved +$145MM in sales via a $450K investment.
This delivered a 322% ROI & 16% sales conversion after 6 months.

“With today’s overwhelm online, we
need valued touch points that are
welcomed and appreciated and,
target interaction with our sales.
This gives a perfect solution.”

Companies Large & Small
Use Our Tactical Platforms

80% of the Fortune 500®, and 90% of the
Top 50 Pharmas, have used cover wraps
in their ongoing marketing & sales tactics.

Adept marketing teams engage
our tactical & interactive platforms
to deliver tangible sales results
with their most vital targets and,
others vital to their long-term
business and sales growth.

Platforms Designed to
Educate & Cultivate
Key Target Audiences

to Initiate Conversation,
Interactive Dialogue &
Direct Sales Conversion

Typical platform response analytics deliver
these results, which vary based on target,
timing, messaging and sales objectives.

+$145MM in Sales
16% Sales Conversion
$450k Invested, Year 1
322% ROI Resulted
Continued 7 Years

Every campaign is measured for awareness,
readership, found informative, found value,
and call-to-action stats – and sales ROI.

“We rely on these stealth platforms – it’s a proven & reliable
sales & marketing tactic, for both B2B and B2C targets. We
use them often and with enthusiasm.” – EVP, Sales Director

“We rely on the stealth impact of
these platforms – it’s a proven &
reliable sales & marketing tactic.”

ANY B2B EXECUTIVE OFFICES
ANY AFFLUENT HOUSEHOLDS
MULTIPLE TARGET TRIGGERS
SEQUENCED MESSAGING