The SECRET WEAPON of Adept Sales & Marketing Teams
Cutting through massive CLUTTER online is one of the biggest
challenges that faces sales and marketing executives today.
MAGAZINE COVER WRAP MESSAGING PLATFORMS
DELIVER IMPRESSIVE SALES & MARKETING RESULTS
The Secret Weapon
of Many Adept Sales
& Marketing Teams
MAGAZINE COVER WRAP
MESSAGING PLATFORMS
Get Impressive Results
for Any Valued Target
Cutting through the massive
online clutter is one of the
biggest challenges that faces
sales & marketing executives.
“We never understood the value of this messaging
strategy until we spoke with Audience Innovation.
Their VIP targeting strategies are exceptional.”
RISE ABOVE YOUR COMPETITION
Engage Your Customers
Drive Sales Interaction
Precise Offline Messaging
400+ Respected Partners
Valued Tangible Touchpoints
“We never understood the value of this messaging
strategy until we spoke with Audience Innovation.
Their VIP targeting strategies are exceptional.”
The Magazine Cover Wrap Sales & Marketing Platform
Breakthrough DIRECT MARKETING & Vibrant OUT-of-HOME Touchpoint Platforms
“Audience Innovation puts our company’s most vital B2B messaging and B2C messaging with respected co-branded content and, delivers directly to our best customers and prospects in an appreciated messaging sequence!” – SVP, Sales
What is a cover wrap?
Magazine cover wraps are your multi-page
creative units attached as your high-impact
“brochure” over the exterior cover of any of
our 400+ well-respected content partners.
What is a platform?
Your cover wrap platform is created when we
then deliver your vibrant cover wrapped issues
of your selected magazine to any VIP database
target, or any public locations of your choosing.
What is a cover wrap?
Magazine cover wraps are
multi-page creative units
attached as your brochure
to the exterior of any of
our selected magazines.
Use our page turning demos below to view
more examples of magazine cover wraps.
What is a platform?
Your cover wrap platform is
created when we send your
cover wrapped issues of the
selected magazine to any
database target audience
or locations you choose.
“We personally experienced the value when our CEO was targeted by one of our
business partners – it’s a compelling combo of appreciation and messaging.”
“We personally experienced the value when our CEO was targeted by one of our business partners – it’s a compelling combo of appreciation, impact and compelling messaging.”
Audience Innovation is the most adept global provider of sequenced messaging
platforms and other tangible interactive customer-engaging mechanisms.
We provide more than 400+ respected co-branding partners to provide you the most
relevant and compelling co-branded touchpoints to share your company’s messaging.
We build your unique sales and marketing platform based on our proven specs and design
best practices. From curating your list of targets to guiding and designing your messaging,
to printing, shipping and precise distribution – we take care of you from start to finish.
WHY IT WORKS? … The Simple Examples & ResultsWe offer 35+ years experience developing and activating highly adept
We offer 35+ years experience developing and activating highly adept
sales marketing messaging assets for many of the world’s leading
companies and products. Our clients choose Audience Innovation due to our
flexibility, customization, seamless execution – and, consistent results.
The Magazine Cover Wrap
Sales & Marketing Platform
Audience Innovation is the most adept global provider of offline sales & sequenced messaging.
Breakthrough VIP Direct Mail
& Vibrant Out-of-Home
Sales & Marketing Messaging
We offer more than 400+ respected publishing partners to provide you the most relevant, enticing co-branded touchpoints to validate your company’s VIP messaging.
The POWER of Offline Messaging • Performance Example
This F500® client ran a side-by-side test of ONLINE-ONLY versus ONLINE PLUS OFFLINE customer marketing tactics.
The results this client achieved with our offline cover wrap touchpoints far out-performed their online-only tactics.
Compared with a meager 0.9% CTA response this client received with their online-only strategies, our cover wrap platform yielded a 59% response with their calls-to-action.
• Creative Uses of Print • Breakthrough Messaging
• Tangible Touchpoints Deliver Tangible Results
The POWER of Offline
Sales & Marketing
Messaging Example
This F500® client ran a side-by-side test of ONLINE-ONLY versus ONLINE PLUS OFFLINE marketing.
Compared with a meager 0.9% CTA response this client received with their online-only strategies, our cover wrap platform yielded a 59% response and calls-to-action.
“With today’s overwhelm online, we use offline messaging that is welcomed and appreciated and, it drives direct interaction for our sales force. This works well for us.” – SVP, Sales & Marketing
“With today’s overwhelm online,
we use offline messaging that is
welcomed and appreciated and,
drives interaction with our sales.
This cuts through the clutter.”
SVP, Sales & Marketing
Deliver Tangible Messaging to Your Valued
Targets in a Sequenced, Appreciated Format
Offline Messaging Adds Value & Connection
Our tangible touchpoint marketing sequences work
well for businesses in any industry and category.
CHOOSE from FOUR PLATFORM OPTIONS
– BUSINESS • Target Your B2B Decision-Makers with In-Office Direct Messaging
– CONSUMER • Target Your B2C Consumers in Retail OOH Geo/Demo Locations
– PHARMA • Target Patients in Physician’s Waiting Rooms for Point-of-Care Impact
– AFFLUENT • Target Your Affluent Consumers with In-Home Direct Messaging
Deliver Tangible Messaging
to Your Best Targets in a
Sequenced, Innovative Format
OFFLINE
Touchpoints
Add Connection & Value
OUR MOST IDEAL TARGETS
B2B • CXO • ABM • CRM • SMB
POINT-of-CARE • POINT-of-SALE
AFFLUENT CONSUMER IN-HOME
B2B EXECUTIVES IN-OFFICE
PLACE-BASED & OUT-of-HOME
Tangible Impact Gives Proven & Powerful Messaging Results
Compared with online-only marketing tactics that
yield, at best, a 10% call-to-action and response, our
tangible touchpoints deliver 100%+ target reach and …
of that target audience, 90% will SEE your brand, 80% will READ
your messaging, and 50%+ will ENGAGE with your call-to-action.
These RESULTS are proven over and over again, over hundreds of target audience types and business categories. Ask us for more.
“We literally put our high-impact visual leadership messaging sequence
directly in the hands of every exact customer we want to engage and,
with highly respected co-branded content partners.” – F500® CMO Tech
Many Tactical Uses of Magazine Cover Wraps
Deliver Tangible Sales & Marketing Results
– Nurture Any Valued Business Relationships
– Stay In Front of Vital B2B Decision-Makers
– Engage Affluent Consumer Target Audiences
– Educate Patients in Doctor’s Waiting Rooms
– Point-of-Sale Messaging for Consumer Targets
– Bolster Corporate Marketing & Sales Initiatives
– Executive Leadership & Educational Touchpoints
0123456789001234567890%
80%
80% of the Fortune 500®, and 90% of the
Top 50 Pharmas, use or have used cover
wraps in marketing & sales strategies.
90%
0123456789001234567890%
Proven & Powerful Results
via Tangible Messaging
Results with COVER WRAP
MESSAGING are Stunning,
Proven & Very Consistent
Our Clients Initiate Conversation,
Create Interactive Dialogue &
Lead Direct Sales Conversion
Typical platform response analytics deliver
these results, which vary based on target,
timing, messaging and sales objectives.
TACTICAL USES of
Magazine Cover Wraps
Nurture Any Valued
Business Relationships
Stay In Front of Vital
B2B Decision-Makers
Engage High-Value Consumer
Target Audiences of Any Type
Educate Patients in
Doctor’s Waiting Rooms
Point-of-Sale Messaging
for Consumer Targets
Bolster Corporate Marketing
& Sales Targeting Initiatives
Executive Leadership &
Educational Touchpoints
Many Companies Use Our
Tactical Magazine Cover
Wrap Messaging Platforms
to Engage B2B Decision-Makers & Precision Consumer Targets
0123456789001234567890%
80%
80% of the Fortune 500®, and 90% of the
Top 50 Pharmas, have used cover wraps
in their ongoing marketing & sales tactics.
90%
0123456789001234567890%
“We rely on adept cover wrap platforms – it’s a proven & reliable
sales & marketing tactic for both B2B & B2C targets.” – EVP, Sales
Audience Innovation® is the leading provider of full-service
tangible touchpoint sales & marketing messaging platforms.
Our offline messaging platforms strengthen your marketing & sales teams.
Examples of Our Client’s Marketing & Sales Results
“We use Audience Innovation cover wrap platforms because they work so well. Our customers
are very engaged and appreciative and our sales team loves the boost – it definitely cuts
through the online clutter and, our customers read our messaging.” – F500® CMO, Technology
Is Your Most Vital Target Audience Hard-to-Reach Today?
Our cover wrap platforms are proven for any hard-to-reach target audience.
– Vibrant & Engaging Offline Storytelling & Messaging Series
– Your Brand Placement Visibly Outside Mass Clutter Online
– Ideal for Any Business to Engage Best Customers & Prospects
– Innovative Relationship-Building Stands Above Your Competition
– Welcomed & Appreciated Personal Interaction Touchpoints
– Compelling, Engaging & Respected Co-branded Content
– Accurate Lists from Our Exclusive VIP Database Providers
– Feature Your CEO & Other Executives in Ongoing Messaging Series
“Our sales team uses this asset daily – it’s very effective!” SVP, Sales
“This is very retro-cool and, it works. We love it!” – F500® CMO
WHAT CAN YOU EXPECT?
Examples of Our Results
Audience Innovation® is the leading provider of full-service tangible messaging platforms.
Our offline messaging platforms fully strengthen the ongoing efforts
of your marketing & sales assets.
Examples of Our Client’s
Marketing & Sales Results
“We use Audience Innovation cover wrap platforms because they work so well. Our customers are very engaged and appreciative and our sales team loves the boost – it definitely cuts through the online clutter and, our customers read our messaging.”
F500® CMO, Technology
“We use cover wraps for almost every client, often.” – CEO
“Our dealers use the collateral for our sales assets! – VP, Sales
“One of our most tactical sales assets – impressive.” – CEO
“Our CEO loves the personal messaging, it works!” – CMO
“This is very retro-cool and, it works. We love it!” – F500® CMO
“Our sales team uses this asset daily – it’s effective!” SVP, Sales
“We cut through the clutter and share ideas direct.” VP, Sales
“We reach affluent consumers offline, and they reply!” – EVP
Is Your Target Hard-to-Reach?
Our cover wrap platforms are proven for any hard-to-reach target audience of value.
Messaging Examples
of Magazine Cover Wraps
Vibrant Storytelling Messaging Series
Ideal for Any Business to Engage Your Best Customers & Valued Prospects
Brand Placement Visibly Outside the Massive Online Clutter & Overwhelm
Innovative Relationship-Building to Stand Above Your Competition
Welcomed & Appreciated Personal Interaction Engagement Touchpoints
Accurate Targeting from Our Exclusive
& Vetted Target Database Providers
Engaging Co-branded & Respected Content Bolsters Brand Visibility
Feature Your CEO & Other Executives in Vibrant Branded Messaging Series
Choose from FOUR MESSAGING PLATFORMS Based on Your Target
The Ultimate 1-to-1 DIRECT MARKETING Platform
Hundreds of DIRECT-to-RECIPIENT campaigns over
15+ years validate our VIP messaging effectiveness.
Ideal for B2B Targets & Affluent Consumer Targets of All Types
Our platforms provide a perfect blend of precision targeting, respected content, and compelling messaging. Our magazine cover wrap platforms are proven to be effective touchpoints time-and-time again – spanning nearly every industry.
BUSINESS Messaging • IN-OFFICE • Your Database or CRM, and/or We Build It for You
AFFLUENT Messaging • IN-HOME • Your Database or CRM, and/or We Build It for You
Exact Location-based Out-of-Home Advertising
Precision OUT-of-HOME location targeting
validates the marketing interaction-to-sales.
Ideal for Pharma Rx Targets & Retail Consumer Targets
Our out-of-home platforms provide the perfect blend of precision targeting, valued content, and front-cover messaging. Out-of-home cover wrap platforms are proven effective touchpoints time-and-time again and, used often by major advertisers in geo/demo targeting.
OUT-of-HOME • Choose from Our Database of 5MM+ Retail Locations
POINT-of-CARE • Choose from Our Database of 1.5MM+ Physician Offices
Our Valued Resources Enhance Precision Targeting & Sales Impact
Multiple resources are available to fully extend the impact and sales benefits of your target platform.
Interactive Devices, Content Partners, Creative Best Practices & More Options
Choose from Our Four
Messaging Platforms
Based on Your Target
CMO, Technology – “It Let’s Them Know You Care – You Appreciate Their Long-Term Customer Value & Vital Relationship with Your Business”
Hundreds of direct-to-recipient cover wrap campaigns over 15+ years validate the messaging effectiveness and sales results.
BUSINESS-to-BUSINESS
AFFLUENT CONSUMERS
Ideal for B2B Targets & Affluent Consumer Targets of All Types
Executive Messaging In-Office
Affluent Messaging In-Home
Direct-to-Recipient Targeting
Any Target Audience Database
We Build Database Audiences
Stealth out-of-home location targeted platforms validate the messaging interaction-to-sales.
GEO RETAIL POINT-of-SALE
PHARMA Rx POINT-of-CARE
Ideal for Pharma Rx Targets
& Retail Consumer Targets
Any Out-of-Home Locations
Our 5MM+ Retail OOH Options
Our 1.5MM+ Physician’s Offices
Direct-to-Location Precision
Exact Geo/Demo & GPS Reach
Our Valued Resources Enhance Precision Targeting & Sales Impact
Multiple resources are available to fully extend the impact and sales benefits of your target platform.
Interactive Devices, Content Partners, Creative Best Practices & More Options for Adept Impact
“Our tangible messaging platforms provide a valuable bridge
between our online marketing and our hard-to-reach targets.”
“Our tangible messaging platforms provide a valuable bridge between our online marketing and our most hard-to-reach customers.” – CMO
We’ll gladly share exact client names when we chat, any time.
Otherwise, our client’s prefer propriety, which we honor of course.
CMO, TECH PROVIDER
“We work with Audience Innovation who is killing it with direct tactics, as a major part of holistic targeting – I wouldn’t believe results had I not seen it myself! Perfect sales asset.”
SVP, ONLINE CTA
“It’s tangible. We blend online + offline touch points for high-value customers to increase interaction. Both together is greater than each alone. It works – we typically get 50%+ CTA for our sales team.”
SVP, B2B SALES
“Exceptional value and call-to-action! Every year, our B2B cover wrap platforms always have our sales force very pleased and rewarded. It provides a highly valued asset for our sales.”
CMO, INSURANCE
“We beat our competition with service/delivery, and use Audience Innovation to warm prospects. Coordinated with sales, results work well for our retention and acquisition sales objectives.”
CMO, REGIONAL BANK
“We use Audience Innovation to cultivate both commercial and PWM targets each year. It works even more in today’s cluttered space, an impact message that they always appreciate receiving.”
SVP, REAL ESTATE
“We had more traffic at our show home than ever, and hit our sales goals in 1/2 time planned. We use Audience Innovation for each new development marketing plan.”
We’ll gladly share exact client names
when we chat, any time. Otherwise, our
client’s prefer propriety, which we
honor their privacy, of course.
“I’d never have believed the real results of our cover wrap platforms if I hadn’t
seen it myself. Our own targets are so overwhelmed online today and, our
cover wrap messaging CUTS-THROUGH-THE-CLUTTER with our vital targets.”
“We rely on the smart impact of
these platforms – it’s a proven &
reliable sales & marketing tactic.”
EVP, Sales Director
See More Client Examples from Our 400+ Publishing Partners
“We use both platforms, out-of-home and direct-to-recipient, depending on the target.
It’s flexible like this, multiple options to deliver our greatest impact.” – CMO, Banking
“We’re so pleased we spoke with Audience Innovation. It didn’t
take much to understand HOW they get the results they deliver.”
GIVE US YOUR KEY TARGETS – WE’LL RECOMMEND THE BEST PLATFORMS
Let’s Discuss Your Most
Vital Target Audiences
“We’re so pleased we spoke with
Audience Innovation. It didn’t take
much to understand HOW they get
the sales engagement delivered.”
GIVE US YOUR TARGET – WE’LL
DESIGN THE BEST PLATFORM TO
INTERACT & ENGAGE THEM
Schedule an introductory call with us
at the day/time of your preference.
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