In Our Fast-Paced World, Smart Marketers
Demand Touch Points That Deliver Value

360° OFFLINE + ONLINE Sales Messaging Platforms

Cut Through the Clutter in Today’s Crowded Market
with Multi-touch Storytelling Platforms that Engage
Directly with Your Most Valued Target Audiences

Let Them Know You Care • Rise Above the Noise
Educate & Nurture • Outshine Your Competition

In Our Fast-Paced World,
Smart Marketers Demand
Touch Points That Matter

360° Storytelling Platforms
Offline + Online Messaging

Cut Through the Clutter
in Today’s Crowded Market.
Multi-Touch Storytelling
Platforms that Engage
Directly with Your Most
Valued Target Audiences.

Let Them Know You Care
Rise Above the Noise
Educate & Nurture
Outshine Your Competition

Multi-touch Interactive for
Valued Sales Relationships

WILL THEY GET YOUR MESSAGES?

Will they even notice you?
Will they take any action?
Will they remember you?

If you’re not sure – let’s talk.

Get Noticed. Take Action. Be Remembered.

LET’S DISCUSS YOUR BEST OPTIONS

WILL THEY GET
YOUR MESSAGE?

WILL THEY
NOTICE IT?

WILL THEY
TAKE ACTION?

WILL THEY
REMEMBER IT?

If you’re not 100%
sure – let’s talk.

Do you need to cut through
the massive online ad clutter?

Are your messages getting lost in the fray of email overwhelm?

Is your sales team frustrated by far too many low quality leads?

Is your competition beating you with the smarter sales tactics?

Does your sales and marketing often feel like this curvy line?

Do your customer targets often seem like this lately? – Let’s talk.

Your targets will appreciate your gesture.

Do you need to cut thru massive online clutter?

Are your best messages getting lost in the fray of mass email overwhelm?

Is your sales team often frustrated by far too many low quality leads?

Is your competition beating you with their smarter sales tactics?

Do your sales targets often seem like this?

Does your marketing and sales often feel like this?

Let’s talk smart options.

Vibrant 360° Messaging Platforms Built for Sales Interaction

You Get Established Branding to Engage Your Most Vital Targets

We’re proud to celebrate our 15th anniversary and $50+ million in campaigns delivered, gladly serving our client and agency partners’ marketing and sales objectives, nurturing vital targets.

Our Mission is Clear – we deliver customized precision-targeted messaging platforms that cut through massive marketing clutter.

“It’s our best sales asset delivered like a Trojan Horse. We use these smart platforms to engage interest and nurture our best customers and prospects.” – CMO

We amplify ONLINE assets via OFFLINE messaging to deliver a comprehensive 360° sales interaction and growth experience.

ENGAGE ANYONE YOU NEED – ANYWHERE YOU WANT

Vibrant 360° Tangible Storytelling Platforms
for Sales Interaction

“It’s our best sales asset delivered like a Trojan Horse. We use these smart platforms to interest, engage and nurture our vital customers and best prospects.” – CMO

We’re proud to celebrate our 15th anniversary of gladly serving our client and agency partners’ marketing and sales objectives.

Over $50MM+ in Campaigns Delivered to Our Clients

Our Mission Is Clear – to develop customized precision-targeted offline messaging platforms that cut-through-the-clutter to fully engage and nurture your most valued target audiences for sales.

We amplify ONLINE assets with OFFLINE messaging to deliver a comprehensive 360° sales interaction & growth experience.

ENGAGE ANYONE YOU NEED
ANYWHERE YOU WANT

B2B • B2C • D2C • POC
Customers • Prospects
Influencers • Pharma Rx
C-Suite • Executive • CXO
Trade • VIP • Branding
Pharma Point-of-Care
Retail Point-of-Sale
Multicultural & Niche
360° Target Engagement

OFFLINE TOUCH POINTS
DRIVE ONLINE RESULTS

OFFLINE TOUCH
POINTS DRIVE
ONLINE RESULTS

Here’s an example of Cutting Through the Marketing Clutter

Side-by-Side Test Illustrates the Gain Delivered via Our Offline Engagement

CLIENT EXAMPLE: Offline Messaging MULTIPLIED the Client’s Engagement Results

Side-by-Side Test Illustrates the Gain Delivered via Our Offline Sales Engagement Multi-Touch Platform

LET’S DISCUSS YOUR CAMPAIGNLET’S BUILD YOUR PROPOSAL

“In a world lost in online overwhelm and too much marketing clutter, we build multi-touch engagement platforms that deliver sales interaction.”

Paul Kostial – Founder & CEO

“In a world lost in online overwhelm and too much marketing clutter, we build multi-touch engagement platforms that deliver results.”

Paul Kostial
Founder & CEO

Our 3-Pronged Storytelling Platform Delivers 360° Experience

Amplify Your Audience Nurturing with Zero Wasted Coverage

“Today, the brands that create a valued emotional connection with their customers are the ones who cut through the clutter and thrive, to engage valued interactions with valued targets.”

John Livesay – Keynote Speaker, Author, Storyteller, TedX Talk Has 1,000,000+ Views

Just a few examples of our targeting results for clients.

Our 3-Pronged Storytelling Delivers 360° Experience

Amplify Your Brand’s Value
with Zero Wasted Coverage

“Today, the brands that create a valued emotional connection with their customers are the ones who cut through the mass clutter and thrive, to engage valued interactions with their most valued target audiences.”

John Livesay – Author, Keynote Speaker & Storyteller

OFFLINE + ONLINE ALWAYS
WORKS MORE EFFECTIVELY

OFFLINE + ONLINE
ALWAYS WORKS
MORE EFFECTIVELY

Our Founder is Interviewed: Paul Kostial Shares What’s Working Best in Today’s Value-Driven Sales & Marketing

Paul Kostial is the Founder & CEO of Audience Innovation and Blazon:Connect and, has personally developed effective campaigns for 1,000+ companies over 35+ years. From Fortune 500® clients and much smaller companies, his campaigns are effective and sales-driven.

“OFFLINE TOUCHPOINTS ARE DRIVING SALES INTERACTION”

WHAT’S WORKING TODAY? – MORE SPECIFIC ANSWERS & EXAMPLES

Our Founder & CEO is Interviewed: Paul Kostial Shares What’s Working Best in Today’s Value-Driven Sales & Marketing

OFFLINE TOUCHPOINTS ARE DRIVING SALES INTERACTION

Paul Kostial is the Founder & CEO of Audience Innovation and Blazon:Connect and, has personally developed effective sales campaigns for 1,000+ companies in his career. From Fortune 500® clients to much smaller companies, his campaigns are effective and sales-driven.

03 – What are ideal sectors and targets?

WHAT’S WORKING TODAY? MORE SPECIFIC ANSWERS

“I’d never have believed the results if we hadn’t experienced
the productive results firsthand. The gesture of goodwill is THE
compelling moment with this platform and, it works well.”

CMO – Automotive Manufacturer

“I’d never have believed the target results if we hadn’t experienced it ourselves firsthand. The gesture of goodwill is THE compelling moment with this platform.”

CMO – Automotive Manufacturer

How to Get Above Massive Marketing Clutter?

Put Your Messages Directly in Their Hands

You’re Putting Your Branded Multi-Touch Messaging Directly in Their Hands
Cut Through Online Overwhelm & Spam • Let Them Know You Care
Your Messaging Draws Them Into Your Online Channels and/or Sales Assets

Let Them Know You Care

Co-Branded Content for Impact

B2B C-SUITE • EXECUTIVE • TRADE • AFFLUENT
POINT-of-CARE • POINT-of-SALE & RETAIL OOH



You Get Lotsa Real Estate to Share Your Company’s Story

“It’s a proven alternative to cut through massive clutter.” – CMO

Most Frequent Messaging Conversations Include …

CXO LEADERSHIP SERIES • ANNOUNCEMENTS • PRE & POST TRADE SHOWS
VIP HOLIDAY GIFTS • VALUED SEASONAL MESSAGING • SALES TRIGGERS
CUSTOMER TOUCHPOINTS • REGIONAL & MULTICULTURAL PLATFORMS
PHYSICIAN’S POINT-of-CARE Rx • LOCAL RETAIL & GEO/DEMO IMPACT
BRIDGE-to-DIGITAL • RELATIONSHIP NURTURING • VIP INVITATIONS

“It’s our sales brochure in their hand – they keep
it, engage with it, and take action.” – SVP, Sales

How to Get Above Massive Marketing Clutter & Email Spam?

Put Your Messages Directly in Their Hand

You’re Putting Your Branded Multi-Touch Messaging Directly in the Hands of Your Targets
It Beats the Overwhelm of Online Ads & Email Spam
Let’s Them Know You Care

Your Messaging Then Draws Them Into Online Channels and/or Sales Team’s Assets

Frequent Targets

B2B C-SUITE • EXECUTIVE
B2B TRADE & INFLUENCERS
AFFLUENT HOUSEHOLDS
PHARMA POINT-of-CARE
RETAIL POINT-of-SALE
RETAIL OUT-of-HOME

Frequent Messaging
Applications Include

CXO LEADERSHIP SERIES
COMPANY ANNOUNCEMENTS
PRE & POST TRADE SHOW
HIGHLY-VALUED BRANDING
HOLIDAY GIFTS • SALES ASSETS
VIP CUSTOMER TOUCHPOINTS
MULTICULTURAL PLATFORMS
PHYSICIAN’S POINT-of-CARE
LOCAL RETAIL & GEO/DEMO
BRIDGE-to-DIGITAL MESSAGING
RELATIONSHIP NURTURING
CUSTOMER ENGAGEMENT




You Get Lotsa Real Estate to Share Your VIP Messaging

“Simple alternative to cut through massive INBOX & EMAIL clutter.” – CMO

It’s Your TROJAN HORSE Sales Asset

It Gets There Even When Your Salesperson
Can’t Get Through the Front or Back Door

Our proven offline platforms are built as a series of ongoing touch points sequenced over time with any of our 400+ well-respected media brands.

It’s Your TROJAN HORSE.
It Gets There Even When Your Salesperson Can’t Get Through the Front Door.

Direct-to-Human Platforms Deliver VIP Storytelling via Vibrant Alternative to Mass Email & Inbox Overwhelm

HIGH-IMPACT DIRECT MAIL +
360° MULTI-TOUCH PLATFORMS

Our magazine cover wraps are built as a series of high-value touch points sequenced with any of our 400+ respected media partners.

“Most direct mail is typically tossed in 20 seconds, if that. We put our brand’s cover wrap messaging in their hands. They appreciate it and keep it so much longer.”

VP, Sales & Marketing – Regional Insurance Company

“We put our brand’s cover messaging in their hands and, they appreciate the gesture. Most direct mail is tossed in 20 seconds, if that. With these platforms, they keep it.”

VP, Sales & Marketing
Regional Insurance Company

Our Offline Touchpoints Deliver an In-Hand Experience
That Engages Value, Interest, Education & Interaction

Interactive Devices Then Deliver Bridge-to-Digital Engagement for Any Vital Audience of Importance

As an example, use an embedded NFC chip with cover wraps to engage targets directly via a tap of their phone and, to deliver an immediate online interaction to any web link, video or any other direct content destination.

SEE MORE INTERACTIVE OPTIONS

You’ll Layer Online Platforms That Elevate Sales Interaction
with Your Most Valued Customers, Prospects & Influencers

ONLINE MARKETING

Full-circle online content via email, banners, articles, webinars, advertising, and other online content matched to offline content.

MORE ABOUT EXPERIENCES

LICENSED CONTENT

License custom content from 1,000+ major media players, to deliver quotes and/or articles that deliver compelling messaging.

MORE ABOUT EXPERIENCES

VIRTUAL EVENTS

Deliver target-specific online events that’ll entice and engage them, with follow-up content that maintains relationships.

MORE ABOUT EXPERIENCES

INTERACTIVE LEARNING

Our digital platform empowers brands to amplify impact with user experiences designed to engage online interaction.

MORE ABOUT EXPERIENCES

SALES STORYTELLING

Enhance your company’s storytelling with our storytelling expert consulting, delivering more powerful sales messaging today.

MORE ABOUT EXPERIENCES

VIP INFLUENCERS

Access our portfolio of professional athletes and other well-known spokespersons to put a valued flair on your branding today.

MORE ABOUT EXPERIENCES

When Engaging Interactive Devices, You Create a Direct
Bridge to Your Target’s Smart Phones for Online Actions

Our BRIDGE-to-DIGITAL enhances user engagement via multiple interactive devices and engagement options.

Company Video via Augmented Reality Solution

In this example, an augmented reality platform delivers a CEO video
direct to the targeted user’s smart phones via client’s cover wrap.

Add interactive tags for direct-to-mobile user experience.

– NFC TECHNOLOGY
– AUGMENTED REALITY
– INTERACTIVE BUZZ CARDS
– HIGH-VALUE DIRECT MAIL
– DYNAMIC LANDING PAGES
– VIDEO SALES FOLDERS
– LICENSED CONTENT

Our Skilled Expertise is Proven for Productive Messaging

CREATIVE & DESIGN

SALES COPYWRITING

PRESS & MEDIA EVENTS

Offline Touchpoints Deliver an In-Hand Message Experience
That Engages Value, Interest & Education

Interactive Devices Then Deliver Bridge-to-Digital Engagement for Any Target of Importance

As an example, use an embedded NFC chip with cover wraps to engage targets directly via a tap of their phone and, to deliver an immediate online interaction to any web link, video or any other content destination.

INTERACTIVE SOLUTIONS

Our Online Platforms Then Elevate Direct Interaction

DIGITAL
SOLUTIONS

Full-circle online content placement via articles, webinars, advertising, and online content matched to your offline content.

MORE ABOUT EXPERIENCES

VIRTUAL
CONFERENCES

Deliver target-specific online events that’ll entice and engage them, with follow-up content that maintains valued relationships.

MORE ABOUT EXPERIENCES

INTERACTIVE
LEARNING

Our digital platform empowers brands to amplify impact with user experiences designed to engage educational online interaction.

MORE ABOUT EXPERIENCES

STORYTELLING
for BETTER SALES

Enhance your company’s storytelling with our storytelling expert consulting, delivering more powerful sales messaging today.

MORE ABOUT EXPERIENCES

VIP INFLUENCERS
SPOKESPERSONS

Access our portfolio of professional athletes and other well-known spokespersons to put a valued flair on your branding today.

MORE ABOUT EXPERIENCES

LICENSED
CONTENT

License custom content from 1,000+ major media players, to deliver quotes and/or articles that deliver compelling messaging.

MORE ABOUT EXPERIENCES

Interactive Tags Create
a Direct Bridge to Your
Target’s Smart Phones

Our BRIDGE-to-DIGITAL enhances user engagement via multiple interactive devices and engagement options.


Company Video via Augmented
Reality Cover Wrap Tagging



In this example, an augmented reality platform delivers a CEO video direct to smart phones.


NFC TECHNOLOGY
AUGMENTED REALITY
DYNAMIC LANDING PAGES
HIGH-VALUE DIRECT MAIL
INTERACTIVE BUZZ CARDS
VIDEO SALES FOLDERS
LICENSED CONTENT

Add interactive tags to any activation
for direct-to-mobile user experience.

Our Skilled Assets are Proven for Productive Messaging Interaction

CREATIVE & DESIGN

SALES COPYWRITING

PRESS & PR EVENTS

“It’s the BRIDGE-to-DIGITAL for hard-to-reach targets of all types. We often recommend Audience Innovation’s platforms for our clients.”

Top 100 Agency President – Many Times User of Audience Innovation Platforms

“It’s the BRIDGE-to-DIGITAL for hard-to-reach targets of all types. We often recommend Audience Innovation’s cover wrap platforms for our clients.”

Top 100 Agency President

Multi-Touch Direct Marketing

Two Platform Options for Direct-to-Human Interaction

Breakthrough Mass Clutter & Email Inbox Overwhelm

BUSINESS &
EXECUTIVE

IN-OFFICE*

Any B2B database of your choosing, from your CRM or we build for you. Delivers reliable B2B sales results.

BUSINESS-to-BUSINESS

DIRECT-to-HUMAN Touch

Target any database of exact recipients, in their home or office, with zero waste.

Campaigns start with 500 minimum recipients, with no maximum quantity.

We engage your database, build you an exact database, or any combination.

Campaigns most often span year-long engagements, for pronounced results.

Often initiated as a holiday or gifting initiative, designed to cause interaction, interest and value-based engagement.

Publication selection is the last step.
Online & interactive can be attached.

*NOTE: Due to Covid-19, B2B can be delivered to homes now.
Clients are using the sales opportunity to engage and, connect.

What is a Cover Wrap Platform for B2B & Executive Targets?

Business-to-Business Examples
DIRECT-to-HUMAN TARGETING

6,562 CEO’s, CIO’s, CFO’s, – CXO’s
14,567 Channel & Trade Partners
1,619 Chief Marketing Officers
4,532 Trade Targets & Retail Buyers
5,652 Enterprise Decision-Makers
19,833 Small Business Owners
12,391 Franchisees & Distributors

ANY EXACT DATABASE of B2B TARGETS
Your DATABASE, CRM and/or We Build for You

The results are compelling, especially for any hard-to-reach B2B or executive target. Our platforms attach your company’s tactical branding to well-known, premier and well-respected content partners, to create a sequenced touch point experience for vital B2B customers, prospects and/or key influencers over time.

Touch Point Platforms – More B2B Targeting Examples …

ANY B2B TARGET

Enterprise Technology
2,600 Exact Prospect Companies, Targeted 3-5 IT Executive Titles at Each Client-Selected Company

CXO’s – CEO, CFO, CIO, CMO, Etc.

Attorneys, Large Litigation

Meeting & Convention Planners

Tour & Travel Operators

Human Resources Managers

Trade & Channel Buyers
Foodservice Executives
Insurance Execs, Brokers/Agents
Hospital Executives, 300+ Beds

Banking Officers
Regional Bank Presidents

Private Golf Course Managers
Golf Course Mgrs & Tour Pros

Contractors, Dealers, Agents, Distributors/Channel Partners

ASAE – Members of the American Society of Association Executives

Hospital CXO’s & Execs
Benefit & Risk Managers

Industry Risk Brokers
Trade Show Executives

Logistics & Shipping Managers
for Large Port Authorities

Wealth Management Advisors
Real Estate Agents & Brokers

Banking C-Suite & Executives
Nation’s Top 25,000 CXO Execs

Relocation, Corporate Housing
Local Apartment Managers

Farmers, Horse Farm Owners, Gardening Center Managers & Construction Superintendents

CPA’s & Financial Advisors
Investors & Investor Relations

Automotive Dealer Executives
Automotive Fleet Sales Buyers

Engage Affluent Consumers

Direct Invitations & Interaction Drives Affluent Consumers

Engage Your Vital Targets Where & When It Matters Most

AFFLUENT
& LUXURY

IN-HOME

Any B2B database of your choosing, from your CRM or we build for you. Delivers reliable B2B sales results.

AFFLUENT HOUSEHOLDS

DIRECT-to-HUMAN Touch

Target any database of exact recipients, in their home or office, with zero waste.

Campaigns start with 500 minimum recipients, with no maximum quantity.

We engage your database, build you an exact database, or any combination.

Campaigns most often span year-long engagements, for pronounced results.

Often initiated as a holiday or gifting initiative, designed to cause interaction, interest and value-based engagement.

Publication selection is the last step.
Online & interactive can be attached.

What is a Cover Wrap Platform for Luxury or Affluent Households?

The results are compelling, especially for any hard-to-reach AFFLUENT households. Our sequenced platforms attach your company’s tactical branding to well-known, premier and well-respected content, to create an ongoing and sequenced touch point experience for your most vital LUXURY or AFFLUENT customer and/or prospect targets.

Luxury & Affluent HH Examples
DIRECT-to-HUMAN TARGETING

3,522 Dallas DMA with $2MM+ HHI
9,135 Platinum Automotive Buyers
4.321 Chicago Zips, Kids in Private Schools
1,212 Miami Zips, $5MM+ HHI
15,432 HH’s 3-Mile Radius of Stores
6,739 Platinum 50+, $1MM+ HHI
19,627 $1MM+ HHI HH’s 1-Mile Radius

ANY DATABASE of AFFLUENT HOUSEHOLDS
Your DATABASE, CRM and/or We Build for You

Targeting Platforms – More AFFLUENT Targeting Examples …


ANY AFFLUENT HOUSEHOLDS

Texas Real Estate Sales with Opening Year Revenue Focus
1,276 Affluent HH’s, 11 Zip Codes, HHI $1MM+, Kids/Private Schools

Luxury Fashion Brands with Multiple Retail Showrooms
9,524 Affluent Households in 17 Key Markets w/Retail Showrooms

Automotive Manufacturer of Ultra High-End Vehicle Types
9,756 Select Buyers of Luxury Vehicles in Selected Markets

Luxury Retirement Community Launching New Resident Sales
5,600 Households 50+, $3MM Net Worth, in 37 Selected Zip Codes

High-End Furniture & Home Textiles USA Manufacturer
6,523 Affluent HH’s w/New Home Purchases During Last 6 Months

Luxury Spa & Resort with Primary Feeder Markets
12,534 Select Affluent Females Known to Frequent Spas/Resorts

High-End Home Furnishings Retailer, Online Sales Focus
24,323 Buyers of Luxury Furniture for New Homes Last 3 Years

Global Luxury Hotel & Resort Brand, Driving Weeklong Stays
6,562 Affluent HH’s w/Propensity to Travel with Luxury Brands

Golf Club Manufacturer Targeting Affluent Males
11,188 Frequent Male 55+ Golfers, Chosen per Geo/Demo Filters

International Time Share Brand for Platinum HH’s
6,771 50+ Affluent Households Known to Travel Internationally

Solar Manufacturer Targeting Affluent Zip Codes Nationwide
22,312 Affluent HH’s Based on Home Value $2MM+ in Select Zips

Private Shared Jets Targeting Frequently 1st Class Travelers
5,670 Affluent Travelers Who’ve Leased Private Jets in Recent Past

We Compliment & Enhance Your AFFLUENT Audience Households

ANY AFFLUENT TARGETS • HIGH NET WORTH • PLATINUM • MULTICULTURAL • DUAL INCOME NO KIDS
AFFLUENT MILLENNIALS • WORKING WOMEN • HHI $5MM+ • HHI $2MM+ • HHI $1MM+ • RETIRED & WEALTHY
RICH RANCHERS • SINGLE SPENDERS • MOMS w/MONEY • LUXURY SHOPPERS • INTERNATIONAL PATRONS
ARTS • MUSEUMS • UNIVERSITIES • ALUMNI • DONORS • THEATER • CIVIC LEADERS • ASSOCIATIONS

Two Platform Options for Direct-to-Human

Breakthrough Mass Clutter & Email Inbox Overwhelm

BUSINESS, C-SUITE &
TRADE MESSAGING

Any B2B database of your choosing, from your CRM or we build for you. Deliver your impressive B2B results.

CRM & Database
DIRECT-to-HUMAN
Multi-Touch Platform

Target any database of exact recipients, in their home or office, with zero waste.

Campaigns start with 500 minimum recipients, with no maximum quantity.

We engage your database, build you an exact database, or any combination.

Campaigns most often span year-long engagements, for pronounced results.

Often initiated as a holiday or gifting initiative, designed to cause interaction, interest and value-based engagement.

Publication selection last step.
Online & interactive possible.

*NOTE: Due to Covid-19, B2B targets can be delivered to homes now too.
Clients are using the opportunity to engage and, connect with customers.

What is B2B Cover Wrap Marketing?


We Compliment & Enhance Your
CRM/ABM Audience Engagement

It’s compelling, especially for the most hard-to-reach B2B targets. Our precise platforms attach your company’s tactical branding to well-known and respected premier content partners, to create a co-branded user experience for your most important customers and/or prospects.

BUSINESS EXAMPLES

DIRECT-to-HUMAN PLATFORMS
BUSINESS TARGET EXAMPLES

6,562 CEO’s, CIO’s, CFO’s, – CXO’s
14,567 Channel & Trade Partners
1,619 Chief Marketing Officers
4,532 Trade Targets & Retail Buyers
5,652 Enterprise Decision-Makers
19,833 Small Business Owners
12,391 Franchisees & Distributors

ANY DATABASE of B2B TARGETS

C-SUITE • ENTERPRISE

CHANNEL • TRADE

COMMERCIAL • DEALERS

INVESTOR RELATIONS

ECONOMIC DEVELOPMENT

AFFLUENT & LUXURY
HOUSEHOLDS

Any affluent target of your choosing, from your CRM or we build for you. Deliver your impressive B2C results.

What is AFFLUENT HH
Cover Wrap Marketing?


We Compliment & Enhance Your AFFLUENT Target Engagement


It’s compelling, especially for the most hard-to-reach AFFLUENT targets. Our precise platforms attach your company’s tactical branding to well-known and respected premier content partners, to create a co-branded user experience for your valued AFFLUENT customers.


AFFLUENT HH EXAMPLES


DIRECT-to-HUMAN PLATFORMS
AFFLUENT HH TARGET EXAMPLES

3,522 Dallas DMA with $2MM+ HHI
9,135 Platinum Automotive Buyers
4.321 Chicago Zips, Kids in Private Schools
1,212 Miami Zips, $5MM+ HHI
15,432 HH’s 3-Mile Radius of Stores
6,739 Platinum 50+, $1MM+ HHI
19,627 $1MM+ HHI HH’s 1-Mile Radius

ANY DATABASE of LUXURY TARGETS

Precision Out-of-Home Solutions

Two Platform Options for Direct-to-Location Interaction

Engage Them Where & When They Interact & Purchase

CONSUMER &
RETAIL OOH

RETAIL OOH
LOCATIONS

Choose from our 5.0MM+ out-of-home retail locations, with over 200+ types, built for any exact footprint.

CONSUMER Out-of-Home

Point-of-Retail Solutions

Target any database of exact locations, or precise waiting rooms, with zero waste.

Campaigns start with 1,000 minimum recipients, and no maximum quantity.

We have 2MM+ doctor’s offices, or 5MM+ retail options for exact target coverage.

Campaigns most often span year-long engagements, for pronounced results.

Often initiated as a seasonal or reminder initiative, designed to cause interaction, education and value-based interest.

Publication selection is the last step.
Online & interactive can be attached.

What is a Cover Wrap Platform for Retail Targets?

When targeting retail ‘geo/demo’ consumers, cover wrap campaigns are a proven solution that literally wraps your advertising around a select well-known magazine. We then deliver it to any exact out-of-home locations, matched to your target by geo/demo and other exact filters.

DIRECT-to-LOCATION ADVERTISING
RETAIL POINT-of-SALE EXAMPLES

7,432 Barber Shops, Top 25 DMA’s
24,321 Hispanic Beauty Salons & Spas
15,439 Automotive Service Centers
1,413 Hair & Nail Salons & Spas
8,452 Automotive Dealer Centers
8,639 Fitness Centers & Gyms
7,527 Country Clubs & Golf Courses

CHOOSE from 200+ LOCATION TYPES
OVER 5,000,000+ LOCATION OPTIONS

Concentric Marketing Proximity Example


Choose any network, or portion, for your exact footprint, in any combo
of geo/demo filters to align precise targeting – local, regional or national.

WE PUT YOUR ADVERTISING ANYWHERE

We Compliment & Enhance Your Point-of-Sale Engagement

ANY RETAIL TARGETS • BANKING • INSURANCE • RETAILERS • REAL ESTATE • AUTO DEALERS • ARTS
CREDIT UNIONS • BIG BOX RETAILERS • HOTELS & RESORTS • DRUG STORES PHARMACIES • TOURISM
FINANCIAL ADVISORS • GROCERY STORES • MERCHANTS • RV & RECREATIONAL • SPORTING GOODS

Two Platform Options Direct-to-Locations

Engage Them Where & When Your Targets Interact & Purchase

CONSUMER & RETAIL
OUT-of-HOME

Choose from our 5.0MM+ out-of-home retail locations, with over 200+ types, built for any exact geo/demo footprint.

DIRECT-to-LOCATION
Out-of-Home Platform

Target any database of exact locations, or precise waiting rooms, with zero waste.

Campaigns start with 1,000 minimum recipients, and no maximum quantity.

We have 2MM+ doctor’s offices, or 5MM+ retail options for exact target coverage.

Campaigns most often span year-long engagements, for pronounced results.

Often initiated as a seasonal or reminder initiative, designed to cause interaction, valued education and target interest.

Publication selection last step.
Online & interactive possible.

What is OUT-of-HOME
Cover Wrap Advertising?

When targeting retail ‘geo/demo’ consumers, cover wrap campaigns are a proven solution that literally wraps your advertising around a select well-known national magazine. We then deliver it to any exact out-of-home locations, matched to your geo/demo target and other filters.

We Compliment & Enhance Your
Point-of-Sale Target Engagement

PRECISE OUT-of-HOME
TARGETING EXAMPLES

7,432 Barber Shops, Top 25 DMA’s
24,321 Hispanic Beauty Salons & Spas
15,439 Automotive + Service Centers
1,413 Nail Salons & Spas
13,452 Auto & Service Centers
8,639 Fitness Centers
7,527 Country Clubs & Salons

200+ LOCATION TYPES to CHOOSE
OUR 5,000,000+ LOCATION OPTIONS

ANY RETAIL TARGETS • BANKING • INSURANCE
RETAILERS • REAL ESTATE • AUTO DEALERS
ARTS • CREDIT UNIONS • BIG BOX RETAILERS
HOTELS & RESORTS • DRUG STORES • TOURISM
LOCAL PHARMACIES • FINANCIAL ADVISORS
GROCERY • MERCHANTS • RV & RECREATIONAL
SERVICE CENTERS • SPORTING GOODS

WE HAVE 5,000,000+ LOCATION OPTIONS
YOU CHOOSE FROM 200+ LOCATION TYPES

OUT-of-HOME • POINT-of-SALE
RETAIL GEO/DEMO FOOTPRINT
LOCATION-BASED • ZIP-CENTRIC
EXACT RADIUS-BASED MAPPING

PINPOINT CUSTOMER-CENTRIC
SALES & GROWTH ENGAGEMENT

Exact Physician’s Waiting Rooms

Point-of-Care Impact Delivers Value When It Matters Most

Educate Patients When They Interact with Doctors & Nurses

PHARMA Rx &
EDUCATIONAL

PHYSICIAN’S
OFFICES Rx

Choose from our 2.0MM+ physician’s offices, with over 50+ physician types, built for your exact target footprint.

Pharma Point-of-Care Rx

DIRECT-to-PHYSICIANS

Target any database of exact locations, or precise waiting rooms, with zero waste.

Campaigns start with 1,000 minimum recipients, and no maximum quantity.

We have 2MM+ doctor’s offices, or 5MM+ retail options for exact target coverage.

Campaigns most often span year-long engagements, for pronounced results.

Often initiated as a seasonal or reminder initiative, designed to cause interaction, education and value-based interest.

Publication selection is the last step.
Online & interactive can be attached.

What is a Cover Wrap Platform for Pharma Rx Patients & Physicians?

Adept marketers engage magazine cover wraps & interactive digital to create tangible engagement with their most vital patient targets, integrated with online platforms, to cultivate doctor+patients interaction at point-of-care, when it matters most for your brand/s.

DIRECT-to-LOCATION ADVERTISING
PHARMA POINT-of-CARE EXAMPLES

CHOOSE from 50+ PHYSICIAN TYPES
OVER 2,000,000+ PHYSICIAN OFFICES

 Nearly 100% coverage and matched physician lists
Capture your patient’s attention when it’s most critical
Engage any patient audience at exact doctor locations
Multiple branding ‘issues’ increase presence over time
Double or triple front-loading for immediate impact
Campaigns can be anywhere, without costly installation


Choose any network, or portion, for your exact footprint, in any combo
of geo/demo filters to align precise targeting – local, regional or national.

WE PUT EDUCATIONAL INFO ANYWHERE


  • Networks given 1st-come, 1st-served
  • Exclusivity based on # and % chosen

Compliment & Enhance Online PHARMA Rx Patient Engagement

It’s the TROJAN HORSE for your sales team.

Your Messages Get There Consistently, Even When Your
Sales Team Can’t Get Through the Front or Back Door

“It’s our sales brochure attached as a ‘cover wrap’ to a respected delivery vehicle and, engaged for your most valued prospects and customers as an ongoing tangible multi-touch messaging series!” – VP, Sales

“We use both platforms, out-of-home and direct-to-recipient, depending on our target audience. It’s very flexible, gives multiple options to deliver impact.” – CMO Banking

HOW Our Platforms Work?

We first align target definition, scale and scope.
Then determine start date, timing and content.



WHY Our Platforms Work?

It’s a gesture of goodwill, tangible touch points elevated with high-value co-branded content.



WHAT Can You Expect?

You can expect a sales-driven asset that performs,
and happy customers open to interactive dialogue.


PATIENT EDUCATION
DOCTOR’S OFFICES

Choose from our 2.0MM+ physician’s offices, with over 50+ physician types, built for your exact target footprint.

What are Point-of-Care Cover Wraps?

When targeting point-of-care, scaled cover wraps are a proven solution that attaches your Rx educational content around any of our premier magazines, delivering your messages to waiting rooms matched to your exact network of physician’s offices.

We Compliment & Enhance Your
PHARMA Rx Target Engagement


Choose from any of our 50+ physician networks, or we’ll build a precise location network to match your exact target filters.


PHARMA Rx EXAMPLES

Vibrant Platforms:
How, Why & What

Magazine Cover Wrap
& Interactive Digital



HOW Platforms Work?

We first align target attributes, scale and scope. Then determine start date, timing, content partner and messaging.


PLATFORM OPTIONS



WHY Platforms Work?

It’s a gesture of goodwill, tangible touch points elevated with your highly valued co-branded messaging sequence.


CAMPAIGN EXAMPLES



WHAT Can You Expect?

You can expect sales-driven assets that perform, and happy customers open to sales dialogue & online interaction.


MORE CAMPAIGN RESULTS

“We never fully understood the full value of offline messaging
tactics until we spoke with Audience Innovation. Their precise
targeting strategies are exceptional and do well for us.”

EVP, Global Marketing – Financial & Banking

“We never fully understood the full value of offline messaging tactics until we spoke with Audience Innovation. Their precise targeting strategies are exceptionally effective.”

EVP, Global Marketing
Financial & Banking

Just a few past and current client fans …

Just a few past and current magazine cover wrap fans.

“With today’s overwhelm online!!! … we often use offline messaging that’s welcomed and appreciated. It drives educational interaction and patient engagement.”

CMO – Top 10 Global Pharmaceutical

“With today’s overwhelm online, we use offline touchpoints that are welcomed and appreciated. It drives direct interaction and user engagement for our sales.”

Chief Marketing Officer
Top 10 Global Pharmaceutical

Three Simple Steps to Activate Your Targeted Platform

STEP 1 • AUDIENCE

What target audience is most important to your brand’s growth today? Let’s start there. We’ll guide your best decisions.

STEP 2 • START DATE

When’s the ideal start date? Most of our client’s want to start asap. We’ll give you options to initiate target action quickly.

STEP 3 • MESSAGING

We’ll then craft your multi-touch messaging strategy with BOTH offline and online touch points of value, and true engagement.

Choose Any of Our 400+ Well-Respected Media Partners

“We chose established content that enriches our brands.” • EVP, Sales

Three Simple Steps Activate
Your Sales Target Platform

STEP 1 – AUDIENCE

What target audience is most important to your brand’s growth today? Let’s start there. We’ll guide your decisions.

STEP 2 – START DATE

When’s the ideal start date? Most of our client’s want to start asap. We’ll give you options to initiate target action.

STEP 3 – MESSAGING

We’ll then craft your multi-touch messaging strategy with BOTH offline and online touch points of value, and true human engagement.

Choose from 400+ Respected Media & Content Partners

“We chose smart content that enriches our brands.” – EVP, Sales

LET’S DISCUSS YOUR STRATEGYLET’S PRICE YOUR CAMPAIGN

“We experienced the impact when our CEO was targeted by one of our partners.
It’s a valued combination of relationship recognition and touch point impact.”

Top 100 Ad Agency – EVP, Group Media Director

“We’re so pleased we spoke with Audience Innovation. It didn’t take much to grasp how they get the results they deliver and, why offline + online sequencing is critical to cut through the massive marketing clutter.”

EVP, Sales & Marketing
Global Chemical Company