In a Fast-Paced World, We Deliver
TOUCHPOINTS THAT MATTER®
Rise Above the Noise • Outshine Your Competition
Educate & Cultivate • You Let Them Know You Care
360° Messaging Platforms
Turnkey Offline + Online Solutions
Our COVID-19 Response Team is activating as many platforms for our clients as possible, with most launching AUG/SEP to reinforce key relationships with their vital targets and, to let them know they care.
In a Fast-Paced World, We Deliver Touchpoints That
Matter®
Rise Above the Noise
Outshine the Competition
Educate & Cultivate
Let Them Know You Care
360° Messaging Platforms
Turnkey Offline + Online Solutions
“It’s the BRIDGE-to-DIGITAL for hard-to-reach targets of all types. We often recommend Audience Innovation’s cover wrap platforms for our clients.” – Top 100 Agency President
Cut Through the Clutter & Overwhelm
Direct-to-Human Engagement Platforms
Tangible Messaging for Any Target – B2B, B2C, D2C & POC
“Our sales team uses this very effective asset daily!” – SVP, Sales
Need More Impact with Your Key Targets?
Adept Platforms for Any Target Audience – B2B, B2C, D2C & POC
“Our sales team uses this asset every day – it’s effective for us.
VP, Sales – Convention & Visitors
“We experienced the impact when our CEO was targeted by one of our business partners – it’s a valued combination of recognition and messaging.”
Top 100 Ad Agency – EVP, Group Media Director
“We experienced the impact when our CEO was targeted by one of our business partners – it’s a compelling combination of appreciation and valued messaging.”
Top 100 Ad Agency
EVP, Group Media Director
Our 3-Pronged Messaging Delivers Impact & Response
360° Targeting Amplifies the Impact with Any Vital Target
We’re an adept provider of sequenced offline messaging platforms and highly visible business and consumer branding.
Our 3-Tiered Messaging Delivers Impact & Response
Audience Innovation is an adept global provider of sequenced offline messaging platforms and highly visible B2B and B2C branding.
Our unique platforms are based on: proven design and best practices, valued offline touchpoints and highly-precise database targeting.
Many Companies Use Cover Wrap Messaging
When Combined 360°, All Target CTA Responses are Amplified
0123456789001234567890%
90% of the Top 50 Pharmas Use Offline to Increase Target Response
TOP 50 PHARMA’S 90%
0123456789001234567890%
80% of the Fortune 500® Use Offline to Increase Target Response
FORTUNE 500® 80%
0123456789001234567890%
Target Awareness & Appreciation is Typically 70% for All Targets
TARGET AWARENESS 70%
0123456789001234567890%
60% Call-to-Action is Very Typical Response Depending on Target
TYPICAL Call-to-Action 60%
Companies of All Sizes Use Our Offline Touchpoints
FORTUNE 500® 80%
80% of the Fortune 500® Use Offline
to Increase Target Response Results
TOP 50 PHARMA’S 90%
90% of the Top 50 Pharmas Use Offline
to Increase Target Response Results
TARGET AWARENESS 90%
Target Awareness & Appreciation
is Typically 90% for All Targets
TARGET CTA 60%
60% Target Call-to-Action is Very
Typical Response Depending on Variables
Typical platform response analytics deliver
these results, which vary based on target,
timing, messaging and sales objectives.
“Thank you for this platform – our target response is better
than imagined and, timing impeccable. Our customers are so
impressed with our marketing, and they verbally thank us.”
Premier Mortgage Broker – Dallas TX
“Thank you for this platform – our target response is better than imagined and, timing impeccable. Our customers are so impressed with our marketing, and they thank us.”
Premier Mortgage Broker
Dallas TX
Tangible Messaging Yields Pronounced Target Response
Target responses are vibrant and tangible and, give your messaging a visceral impact, connecting the dots, and letting them know you care – they appreciate your gesture.
012345678900123456789001234567890%
TARGET REACH 100%
0123456789001234567890%
AWARENESS 90%
0123456789001234567890%
READERSHIP 80%
0123456789001234567890%
ACTION 60%
These are aggregated averages spanning hundreds of campaigns and target types.
Our Tangible Targeting
Gives Very Consistent
VIP Messaging Impact
When compared with online-only tactics that maybe yield, at best, a 10% call-to-action and response, our offline platforms typically deliver these vibrant results.
TARGET REACH 100%
AWARENESS 90%
READERSHIP 80%
ACTION 60%
60% CALL-TO-ACTION AVERAGE
Typical platform response analytics deliver
these results, which vary based on target,
timing, messaging and sales objectives.
“With today’s overwhelm online!!! … we often use offline
messaging that’s welcomed and appreciated.
It drives direct interaction and engagement for sales.”
CMO – Top 10 Global Pharmaceutical
“With today’s overwhelm online, we use offline touchpoints that are welcomed and appreciated. It drives direct interaction and user engagement for our entire sales force.”
Chief Marketing Officer
Top 10 Global Pharmaceutical
RESULT EXAMPLE: Online vs. Offline+Online Stats
Side-by-Side Stats Illustrate the Gain Delivered by Offline Targeting
This F500® client ran a side-by-side test: ONLINE-ONLY vs. ONLINE PLUS OFFLINE marketing & messaging engagement.
Compared with a meager 0.9% CTA from the online-only platform, our offline overlay platform delivered a 59% response for CTA.
Here’s Just One Example
Online Only vs. Offline+Online
Executive Targeting Results
This F500® client ran a side-by-side test of ONLINE-ONLY vs. our ONLINE+OFFLINE sales platform.
Compared with a meager 0.9% CTA response this client received with their online-only strategies, our sequenced platform yielded a 59% response and calls-to-action.
“We never fully understood the full value of offline messaging
tactics until we spoke with Audience Innovation. Their precise
targeting strategies are exceptional and do well for us.”
EVP, Global Marketing – Financial & Banking
“We never fully understood the full value of offline messaging tactics until we spoke with Audience Innovation. Their precise targeting strategies are exceptionally effective.”
EVP, Global Marketing
Financial & Banking
Magazine Cover Wraps Deliver Your VIP Branding to Any Target
High-Value Direct Messaging Puts Your High-Impact Branding in Their Hands
What is a cover wrap?
Our magazine cover wraps are built as a series of touchpoints sequenced with selected issues of any of our 400+ partners.
What is a target platform?
Your multi-touch platform is created when we deliver your vibrant sequenced messaging directly to any exact database.
Our Cover Wraps Deliver Your Leadership Messaging
What is a platform target sequence?
Your touchpoint platform is created when we then deliver your vibrant sequenced messaging directly to any VIP database and/or any public locations of your choosing.
“I’d never have believed the results if we hadn’t experienced
the productive results firsthand. The gesture of goodwill is THE
compelling moment with this platform and, it works well.”
CMO – Automotive Manufacturer
“I’d never have believed the target results if we hadn’t experienced it ourselves firsthand. The gesture of goodwill is THE compelling moment with this platform.”
CMO – Automotive Manufacturer
Portfolio Examples by Category & Target
We Have 30+ Years’ Experience with All Varieties of Objectives
EACH OF THESE IS ONE IN A SERIES OF SEQUENCED TOUCHPOINTS NURTURING VALUED AUDIENCES
Portfolio Examples
by Category & Target
We have 30+ years’ experience, all varieties of targets and, innovative sales-driven ROI targeting.
EACH OF THESE IS JUST ONE IN A SERIES OF SEQUENCED OFFLINE TOUCHPOINTS NURTURING THEIR VALUED AUDIENCE
Campaign Vignettes
by Category/Target Type
Frequent Applications Include …
LEADERSHIP SERIES • ANNOUNCEMENTS • PRE & POST TRADE SHOW
HIGHLY-RECOGNIZED BRANDING • HOLIDAY GIFTS • SALES ASSETS
CUSTOMER TOUCHPOINTS • LOCAL & MULTICULTURAL PLATFORMS
PHYSICIAN’S POINT-of-CARE • LOCAL RETAIL & GEO/DEMO SCOPE
BRIDGE-to-DIGITAL • RELATIONSHIP NURTURING • ENGAGEMENT
Frequent Targets Include …
B2B C-SUITE • EXECUTIVE • TRADE • AFFLUENT
POINT-of-CARE • POINT-of-SALE & RETAIL OOH
Amplify Your Impact for Any Niche Target
Any target, timing & messaging objectives – it’s powerful, lets them know you care.
EACH OF THESE IS ONE IN A SERIES OF SEQUENCED TOUCHPOINTS NURTURING VALUED AUDIENCES
“Most direct mail is typically tossed in 20 seconds, if that. We put our brand’s cover wrap messaging in their hands. They appreciate it and keep it longer.”
VP, Sales & Marketing – Regional Insurance Company
“We put our brand’s cover messaging in their hands and, they appreciate the gesture. Most direct mail is tossed in 20 seconds, if that. With these platforms, they keep it.”
VP, Sales & Marketing
Regional Insurance Company
Three Simple Steps to Activate Your 360° Platform
STEP 1 • AUDIENCE &
TARGET DEVELOPMENT
DATABASE
INTEGRATION
AUDIENCE DEVELOPMENT
Database Procurement
Point-of-Care Matching
Database Filter Structure
USPS & Email Verification
Database & File Maintenance
STEP 2 • START-UP,
TIMING & SEQUENCE
OFFLINE
PLATFORMS
COVER WRAP SEQUENCING
Message Design & Copywriting
Video & Direct Interactions
Tangible Sales Asset Collateral
Trade & Event Integration
Multi-touch Mailed Platforms
STEP 3 • MESSAGING,
OFFLINE + ONLINE
ONLINE
PLATFORMS
ONLINE SEQUENCING
Website Design & Creation
Landing Pages & Funnels
Online Article Placement
Vanity Pages & UX Channels
Licensed Online Content
Packaged, bundled or a la carte options for all solutions offered.
All Services are Delivered In-House or Via Our Sister Agency’s Freelance Sharks – Visit Currey•Kostial for Details
3-Tiered User Engagement & Interaction Nurturing
DATABASE Integration
Database & CRM Cleaning
Database Procurement
Point-of-Care Matching
Database Filter Structure
USPS & Email Verification
Datafile Maintenance
OFFLINE Solutions
Cover Wrap Marketing Platforms
Video & Direct Interactions
Message Design & Copywriting
Sales Asset Collateral Units
Trade & Event Integration
Multi-touch Mailed Platforms
ONLINE Solutions
Social Media Integration
Website Design & Creation
Landing Pages & Funnels
Online Article Placement
Vanity Pages & UX Channels
Licensed Online Content
Packaged, bundled or a la carte
options for all solutions offered.
Three Simple Steps to Activate Your 360° Platform
STEP 1 – TARGET
STEP 2 – TIMING
STEP 3 – SEQUENCE
“Given the overwhelm online these days, we use cover wraps to drive
direct engagement with our affluent targets especially. It puts our
message directly in their hand, and they appreciate the gesture.”
Senior Vice President, Marketing – Top 10 Online Retailer
“With today’s overwhelm online, we use offline messaging that is both welcomed and appreciated. It drives direct interaction and engagement for sales.”
SVP, Marketing
Top 10 Online Retailer
Just a few past and current client fans …
Just a few past and current client fans …
We’ll gladly share exact client names when we chat, any time. Otherwise, our client’s prefer propriety, which we honor of course.
Let’s Chat About Your Target Objectives Today
Choose your day/time & we’ll discuss your targets.
“We’re so pleased we spoke with Audience Innovation. It didn’t take much to realize how they get the results they deliver and, why it works well.”
EVP, Sales & Marketing
Global Chemical Company
Let’s Discuss Your Target Audience
Please choose your preferred
day/time to setup a brief call.