The SECRET WEAPON of Astute Sales & Marketing Teams

Cutting through massive CLUTTER online is one of the biggest
challenges that faces sales and marketing executives today.

MAGAZINE COVER WRAP MESSAGING PLATFORMS
DELIVER IMPRESSIVE SALES & MARKETING RESULTS

The Secret Weapon
of Many Astute Sales
& Marketing Teams

MAGAZINE COVER WRAP
MESSAGING PLATFORMS

Get Impressive Results
for Any Valued Target

Cutting through the massive
online clutter is one of the
biggest challenges that faces
sales & marketing executives.

LET’S DISCUSS YOUR TARGET GOALS TODAY

Our direct sequenced offline
messaging platforms deliver
a series of bold co-branded
tangible messages in a vibrant
creative for any exact target.

“We never understood the value of cover wrap messaging until we spoke
with Audience Innovation. Their targeting strategies are exceptional.”

RISE ABOVE YOUR COMPETITION

Engage Your Customers
Drive Sales Interaction
Precise Offline Messaging
400+ Respected Partners
Valued Tangible Touchpoints

“We never understood the value of cover wrap messaging until we spoke with Audience Innovation. Their targeting strategies are exceptional.”

The Magazine Cover Wrap Sales & Marketing Platform

Breakthrough DIRECT MAIL Touchpoints & Vibrant OUT-of-HOME Advertising Platforms

LET’S DISCUSS YOUR VITAL TARGET AUDIENCE TODAY

“It puts our company’s multi-page ‘sales brochure’ attached as a cover wrap to a
respected co-branded content partner and, delivered to our best customers,
prospects and retail targets in an ongoing messaging sequence!” – SVP, Sales

What is a cover wrap?

Magazine cover wraps are your multi-page
creative units attached as your high-impact
“brochure” over the exterior cover of any of
our 400+ well-respected content partners.

What is a platform?

Your cover wrap platform is created when we
then deliver your vibrant cover wrapped issues
of your selected magazine to any VIP database
target, or any public locations of your choosing.

COVER WRAP Examples & Demos

What is a cover wrap?

Magazine cover wraps are
multi-page creative units
attached as your brochure
to the exterior of any of
our selected magazines.

Use our page turning demos below to view
more examples of magazine cover wraps.




What is a platform?

Your cover wrap platform is
created when we send your
cover wrapped issues of the
selected magazine to any
database target audience
or locations you choose.

SEE MORE COVER WRAPS

“We personally experienced the value when our CEO was targeted by one of our
business partners – it’s a compelling combo of appreciation and messaging.”

“We personally experienced the value when our CEO was targeted by one of our business partners – it’s a compelling combo of appreciation, impact and compelling messaging.”

Audience Innovation is the most adept global provider of cover wrap messaging
platforms and other tangible interactive customer-engaging mechanisms.

We provide more than 400+ respected co-branding partners to provide you the most
relevant and compelling co-branded touchpoints to share your company’s messaging.

Adept Marketing Solutions for Adept Marketing, Advertising & Sales Decision-Makers

We build your unique magazine cover wrap platform based on our proven specs and design
best practices. From curating your list of targets to designing and writing your cover wraps,
to printing, shipping and precise distribution – we take care of you from start to finish.

WHY IT WORKS? … The Simple Examples & Results

We offer our 35+ years of experience developing and activating adept
magazine cover wrap marketing campaigns for many of the world’s leading
companies and products. Our clients choose Audience Innovation due to our
flexibility, customization, seamless execution – and, consistent results.

The Magazine Cover Wrap
Sales & Marketing Platform

Audience Innovation is the most adept global provider of offline sales & sequenced messaging.

Breakthrough VIP Direct Mail
& Vibrant Out-of-Home
Sales & Marketing Messaging

We offer more than 400+ respected publishing partners to provide you the most relevant, enticing co-branded touchpoints to validate your company’s VIP messaging.

GET STARTED TODAY

We build your unique magazine cover wrap platform to our proven specs and design best practices.

The POWER of Offline Messaging • Performance Example

This F500® client ran a side-by-side test of ONLINE-ONLY versus ONLINE PLUS OFFLINE customer marketing tactics.

The results this client achieved with our offline cover wrap touchpoints far out-performed their online-only tactics.

Compared with a meager 0.9% CTA response this client received with their online-only strategies, our cover wrap platform yielded a 59% response with their calls-to-action.

LEARN MORE ABOUT CLIENT’S RESULTS

• Creative Uses of Print • Breakthrough Messaging
• Tangible Touchpoints Deliver Tangible Results

The POWER of Offline
Sales & Marketing
Messaging Example

This F500® client ran a side-by-side test of ONLINE-ONLY versus ONLINE PLUS OFFLINE marketing.

Compared with a meager 0.9% CTA response this client received with their online-only strategies, our cover wrap platform yielded a 59% response and calls-to-action.

MORE CLIENT’S RESULTS

“With today’s overwhelm online, we use offline messaging that is welcomed and appreciated and, it drives direct interaction for our sales force. This works well for us.” – SVP, Sales & Marketing

“With today’s overwhelm online,
we use offline messaging that is
welcomed and appreciated and,
drives interaction with our sales.
This cuts through the clutter.”

SVP, Sales & Marketing

Deliver Tangible Messaging to Your Valued
Targets in a Sequenced, Innovative Format

Offline Messaging Adds Value & Connection

Our tangible touchpoint marketing sequences work
well for businesses in any industry and category.

CHOOSE from FOUR PLATFORM OPTIONS

– BUSINESS • Target Your B2B Decision-Makers with In-Office Direct Messaging

– CONSUMER • Target Your B2C Consumers in Retail OOH Geo/Demo Locations

– PHARMA • Target Patients in Physician’s Waiting Rooms for Point-of-Care Impact

– AFFLUENT • Target Your Affluent Consumers with In-Home Direct Messaging

Deliver Tangible Messaging
to Your Best Targets in a
Sequenced, Innovative Format

OFFLINE

Touchpoints

Add Connection & Value

OUR MOST IDEAL TARGETS

B2B • CXO • ABM • CRM • SMB
POINT-of-CARE • POINT-of-SALE
AFFLUENT CONSUMER IN-HOME
B2B EXECUTIVES IN-OFFICE
PLACE-BASED & OUT-of-HOME

WHY IT WORKS

Tangible Impact Gives Proven & Powerful Messaging Results

Compared with online-only marketing tactics that
yield, at best, a 10% call-to-action and response, our
tangible touchpoints deliver 100%+ target reach and …

of that target audience, 90% will SEE your brand, 80% will READ
your messaging, and 50%+ will ENGAGE with your call-to-action.

These RESULTS are proven over and over again, over hundreds of target audience types and business categories. Ask us for more.

“We literally put our high-impact visual leadership messaging sequence
directly in the hands of every exact customer we want to engage and,
with highly respected co-branded content partners.”
– F500® CMO Tech

Many Tactical Uses of Magazine Cover Wraps
Deliver Tangible Sales & Marketing Results

– Nurture Any Valued Business Relationships
– Stay In Front of Vital B2B Decision-Makers
– Engage Affluent Consumer Target Audiences
– Educate Patients in Doctor’s Waiting Rooms
– Point-of-Sale Messaging for Consumer Targets
– Bolster Corporate Marketing & Sales Initiatives
– Executive Leadership & Educational Touchpoints

0123456789001234567890%
80%

80% of the Fortune 500®, and 90% of the
Top 50 Pharmas, use or have used cover
wraps in marketing & sales strategies.

90%
0123456789001234567890%

Choose from FOUR MESSAGING PLATFORMS Based on Your Target

The Ultimate 1-to-1 DIRECT MARKETING Platform

Hundreds of DIRECT-to-RECIPIENT campaigns over
15+ years validate our VIP messaging effectiveness.

Ideal for B2B Targets & Affluent Consumer Targets of All Types

Our platforms provide a perfect blend of precision targeting, respected content, and compelling messaging. Our magazine cover wrap platforms are proven to be effective touchpoints time-and-time again – spanning nearly every industry.

BUSINESS Messaging • IN-OFFICE • Your Database or CRM, and/or We Build It for You
AFFLUENT Messaging • IN-HOME • Your Database or CRM, and/or We Build It for You

Exact Location-based Out-of-Home Advertising

Precision OUT-of-HOME location targeting
validates the marketing interaction-to-sales.

Ideal for Pharma Rx Targets & Retail Consumer Targets

Our out-of-home platforms provide the perfect blend of precision targeting, valued content, and front-cover messaging. Out-of-home cover wrap platforms are proven effective touchpoints time-and-time again and, used often by major advertisers in geo/demo targeting.

OUT-of-HOME • Choose from Our Database of 5MM+ Retail Locations
POINT-of-CARE • Choose from Our Database of 1.5MM+ Physician Offices

Proven & Powerful Results
via Tangible Messaging

Results with COVER WRAP
MESSAGING are Stunning,
Proven & Very Consistent

Our Clients Initiate Conversation,
Create Interactive Dialogue &
Lead Direct Sales Conversion

Typical platform response analytics deliver
these results, which vary based on target,
timing, messaging and sales objectives.

TACTICAL USES of
Magazine Cover Wraps

Nurture Any Valued
Business Relationships

Stay In Front of Vital
B2B Decision-Makers

Engage High-Value Consumer
Target Audiences of Any Type

Educate Patients in
Doctor’s Waiting Rooms

Point-of-Sale Messaging
for Consumer Targets

Bolster Corporate Marketing
& Sales Targeting Initiatives

Executive Leadership &
Educational Touchpoints

Many Companies Use Our
Tactical Magazine Cover
Wrap Messaging Platforms

to Engage B2B Decision-Makers & Precision Consumer Targets

0123456789001234567890%
80%

80% of the Fortune 500®, and 90% of the
Top 50 Pharmas, have used cover wraps
in their ongoing marketing & sales tactics.

90%
0123456789001234567890%

Choose from Our Four
Messaging Platforms
Based on Your Target

CMO, Technology – “It Let’s Them Know You Care – You Appreciate Their Long-Term Customer Value & Vital Relationship with Your Business”

Hundreds of direct-to-recipient cover wrap campaigns over 15+ years validate the messaging effectiveness and sales results.

BUSINESS-to-BUSINESS
AFFLUENT CONSUMERS

Ideal for B2B Targets & Affluent Consumer Targets of All Types

Executive Messaging In-Office
Affluent Messaging In-Home
Direct-to-Recipient Targeting
Any Target Audience Database
We Build Database Audiences

BUSINESS IN-OFFICEAFFLUENT IN-HOME

Stealth out-of-home location targeted platforms validate the messaging interaction-to-sales.

GEO RETAIL POINT-of-SALE
PHARMA Rx POINT-of-CARE

Ideal for Pharma Rx Targets
& Retail Consumer Targets

Any Out-of-Home Locations
Our 5MM+ Retail OOH Options
Our 1.5MM+ Physician’s Offices
Direct-to-Location Precision
Exact Geo/Demo & GPS Reach

RETAIL OUT-of-HOMEPHARMA POINT-of-CARE

“We rely on adept cover wrap platforms – it’s a proven & reliable
sales & marketing tactic for both B2B & B2C targets.” – EVP, Sales

Audience Innovation® is the leading provider of full-service
tangible touchpoint sales & marketing messaging platforms.

Our offline messaging platforms strengthen your marketing & sales teams.

START YOUR TARGETED MESSAGING PLATFORM TODAY

Examples of Our Client’s Marketing & Sales Results

“We use Audience Innovation cover wrap platforms because they work so well. Our customers
are very engaged and appreciative and our sales team loves the boost – it definitely cuts
through the online clutter and, our customers read our messaging.” – F500® CMO, Technology

Is Your Most Vital Target Audience Hard-to-Reach Today?

Our cover wrap platforms are proven for any hard-to-reach target audience.

– Vibrant & Engaging Offline Storytelling & Messaging Series
– Your Brand Placement Visibly Outside Mass Clutter Online
– Ideal for Any Business to Engage Best Customers & Prospects
– Innovative Relationship-Building Stands Above Your Competition
– Welcomed & Appreciated Personal Interaction Touchpoints
– Compelling, Engaging & Respected Co-branded Content
– Accurate Lists from Our Exclusive VIP Database Providers
– Feature Your CEO & Other Executives in Ongoing Messaging Series

“Our sales team uses this asset daily – it’s very effective!” SVP, Sales

“This is very retro-cool and, it works. We love it!” – F500® CMO

WHAT CAN YOU EXPECT?
Examples of Our Results

Audience Innovation® is the leading provider of full-service tangible messaging platforms.

Our offline messaging platforms fully strengthen the ongoing efforts
of your marketing & sales assets.

START YOUR TARGETED MESSAGING PLATFORM

Examples of Our Client’s
Marketing & Sales Results

“We use Audience Innovation cover wrap platforms because they work so well. Our customers are very engaged and appreciative and our sales team loves the boost – it definitely cuts through the online clutter and, our customers read our messaging.”
F500® CMO, Technology

“We use cover wraps for almost every client, often.” – CEO

“Our dealers use the collateral for our sales assets! – VP, Sales

“One of our most tactical sales assets – impressive.” – CEO

“Our CEO loves the personal messaging, it works!” – CMO

“This is very retro-cool and, it works. We love it!” – F500® CMO

“Our sales team uses this asset daily – it’s effective!” SVP, Sales

“We cut through the clutter and share ideas direct.” VP, Sales

“We reach affluent consumers offline, and they reply!” – EVP

Is Your Target Hard-to-Reach?

Our cover wrap platforms are proven for any hard-to-reach target audience of value.

SEE MORE RESULTS by INDUSTRY & TARGET

Messaging Examples
of Magazine Cover Wraps

Vibrant Storytelling Messaging Series

Ideal for Any Business to Engage Your Best Customers & Valued Prospects

Brand Placement Visibly Outside the Massive Online Clutter & Overwhelm

Innovative Relationship-Building to Stand Above Your Competition

Welcomed & Appreciated Personal Interaction Engagement Touchpoints

Accurate Targeting from Our Exclusive
& Vetted Target Database Providers

Engaging Co-branded & Respected Content Bolsters Brand Visibility

Feature Your CEO & Other Executives in Vibrant Branded Messaging Series

SEE MORE COVER WRAPS by INDUSTRY & TARGET

“Our tangible messaging platforms provide a valuable bridge
between our online marketing and our hard-to-reach targets.”

“Our tangible messaging platforms provide a valuable bridge between our online marketing and our most hard-to-reach customers.” – CMO

LET’S DISCUSS BEST STRATEGY for KEY TARGETS

“It’s tangible, and powerful. We blend online+offline touch points with high-value customers to increase interaction. The two together is greater than the sum of each alone. It works – typically 50%+ call-to-action.”

SVP, ONLINE MARKETING

“We engage many POC platforms, and Audience Innovation is by far the best company to deliver smart point-of-care and HCP targets for our brands.”

EVP, MEDIA DIRECTOR, PHARMA

“Paul Kostial and his team have perfected this platform. I’ve known him 20+ years now; their platform this year produced better results than 5 years ago and, we use them often for our most vital customer and prospect targets. It’s a home run for our sales team.”

CEO, FORTUNE 500® TECHNOLOGY

“One sale more than paid for cost of our platform, only 6 months after start. We target our channel partners, and their customers, and the co-branding value-add is beneficial to each brand – every year.”

GLOBAL VP SALES, TECH PROVIDER

“We beat our competition with service/delivery, and use Audience Innovation platform to warm up our prospects. Coordinated with our sales force, our results are impressive, for both retention and acquisition.”

CMO, COMMERCIAL INSURANCE

“We use Audience Innovation platforms to cultivate both our commercial and PWM targets every year. Oddly, it works, and even more so in today’s cluttered digital space. It’s an impact message, in their hand.”

EVP & CMO, REGIONAL BANKING

“We’ve had more traffic at our show home than ever, and hit our sales goals in 1/2 the time planned. We use Audience Innovation for every new development, their geo/demo platform, ideal to target our prospects.”

SVP, REAL ESTATE DEVELOPMENT

We’ll gladly share exact client names when we chat, any time.
Otherwise, our client’s prefer propriety, which we honor of course.

CMO, TECH PROVIDER

“We work with Audience Innovation who is killing it with direct tactics, as a major part of holistic targeting – I wouldn’t believe results had I not seen it myself! Perfect sales asset.”

SVP, ONLINE CTA

“It’s tangible. We blend online + offline touch points for high-value customers to increase interaction. Both together is greater than each alone. It works – we typically get 50%+ CTA for our sales team.”

SVP, B2B SALES

“Exceptional value and call-to-action! Every year, our B2B cover wrap platforms always have our sales force very pleased and rewarded. It provides a highly valued asset for our sales.”

CMO, INSURANCE

“We beat our competition with service/delivery, and use Audience Innovation to warm prospects. Coordinated with sales, results work well for our retention and acquisition sales objectives.”

CMO, REGIONAL BANK

“We use Audience Innovation to cultivate both commercial and PWM targets each year. It works even more in today’s cluttered space, an impact message that they always appreciate receiving.”

SVP, REAL ESTATE

“We had more traffic at our show home than ever, and hit our sales goals in 1/2 time planned. We use Audience Innovation for each new development marketing plan.”


We’ll gladly share exact client names
when we chat, any time. Otherwise, our
client’s prefer propriety, which we
honor their privacy, of course.

“I’d never have believed the real results of our cover wrap platforms if I hadn’t
seen it myself. Our own targets are so overwhelmed online today and, our
cover wrap messaging CUTS-THROUGH-THE-CLUTTER with our vital targets.”

“We rely on the smart impact of
these platforms – it’s a proven &
reliable sales & marketing tactic.”

EVP, Sales Director

See More Client Examples from Our 400+ Publishing Partners

“We use both platforms, out-of-home and direct-to-recipient, depending on the target.
It’s flexible like this, multiple options to deliver our greatest impact.” – CMO, Banking

LET’S DISCUSS YOUR VITAL TARGETING GOALS TODAY

“We’re so pleased we spoke with Audience Innovation. It didn’t
take much to understand HOW they get the results they deliver.”

GIVE US YOUR KEY TARGETS – WE’LL RECOMMEND THE BEST PLATFORMS

Let’s Discuss Your Most
Vital Target Audiences

“We’re so pleased we spoke with
Audience Innovation. It didn’t take
much to understand HOW they get
the sales engagement delivered.”

GIVE US YOUR TARGET – WE’LL
DESIGN THE BEST PLATFORM TO
INTERACT & ENGAGE THEM

Schedule an introductory call with us
at the day/time of your preference.

CHOOSE YOUR TIME TO SPEAK WITH US TODAY

Want to Chat About Your Best Strategy Today?

Please choose your preferred day/time to setup a brief call below.

Let’s Discuss Smart Messaging for Your Vital Targets

OR, SEND US AN EMAIL TO GET MORE INFO:

What’s Your Target/Platform Type?
BUSINESS-to-BUSINESSAFFLUENT CONSUMERSPOINT-of-CARE PharmaRETAIL & OUT-of-HOMEFor Your Small BusinessFor Your SMB Audience

Get Smart Ideas
for Your Most
Valued Targets

EMAIL US FOR MORE INFO TODAY


What’s Your Target/Platform Type?
BUSINESS-to-BUSINESSAFFLUENT CONSUMERSPOINT-of-CARE PharmaRETAIL & OUT-of-HOMEFor Your Small BusinessFor Your SMB Audience