Sequenced Offline Touchpoints Nurture
Conversion Impact for Sales & Marketing
Rise Above the Noise & Outshine Your Competition
Cutting through massive clutter online is one of the biggest
challenges that faces sales and marketing executives today.
Sequenced Offline Touchpoints Nurture Conversion Impact for Sales & Marketing
Rise Above the Noise &
Outshine Your Competition
Cutting through massive online clutter is one of the biggest challenges that faces sales and marketing executives today.
“We never fully understood the value of these offline messaging strategies until we spoke with Audience Innovation. Their VIP targeting strategies are exceptional.”
EVP, Global Marketing – Financial & Banking
“We never fully understood the value of these offline messaging strategies until we spoke with Audience Innovation. Their VIP targeting strategies are exceptionally simple.”
EVP, Global Marketing
Financial & Banking
The Audience Innovation Sales Engagement Platform
Sequenced OFFLINE Touchpoints Deliver Your ONLINE Targeting Results
“Audience Innovation puts our company’s most vital B2B & B2C messaging directly in the hands of those who matter most to our company. They use an unique combination of tactics that deliver impressive results for our most vital target audiences.” – SVP, Corporate Sales
Audience Innovation Sales & Marketing Engagement Platform
Sequenced OFFLINE Touchpoints Deliver Your ONLINE Results
“Audience Innovation puts our company’s most vital B2B & B2C messaging directly in the hands of those who matter most to our company. They use an unique combination of tactics that deliver impressive results for our most vital target audiences.”
SVP, Corporate Sales
“We target specific business unit customers and channel partners. We’ve continued for 5 years, because it gives us immediate visibility with those who matter most.”
FORTUNE 500® CMO – Global Technology Provider
“We target our specific business unit customers and channel partners. We’ve continued this platform for 5 years now and, we do so because it gives us immediate visibility with those who matter most.”
FORTUNE 500® CMO
Global Technology Provider
Our Tangible Touchpoints Deliver Your Tangible Impact
Audience Innovation is well-respected as the most adept global provider of sequenced offline messaging platforms and other tangible engagement devices.
You engage our unique sales and marketing platforms based on our proven specs and design best practices, which include a variety of proven and reliable offline touchpoint tactics and, assets combined with precision database targeting and tangible interactive devices.
You always get our 35+ years’ experience developing and activating highly adept offline messaging assets for many of the world’s most respected companies, products and services. Our clients choose Audience Innovation due to our flexibility, customization, seamless targeting results.
Our Tangible Touchpoints Deliver Your Tangible Impact
Audience Innovation is well-respected as the most adept global provider of sequenced offline messaging platforms and other tangible engagement devices.
You engage our unique sales and marketing platforms based on our proven specs and design best practices. From curating your list of targets to guiding and/or designing your messaging, to printing, shipping and precise distribution – we take care of you start to finish.
You get our 35+ years’ experience developing and activating highly adept offline messaging assets for many of the world’s most respected companies, products and services.
The POWER of Offline Messaging • Performance Example
This F500® client ran a side-by-side test of ONLINE-ONLY versus ONLINE PLUS OFFLINE customer marketing tactics.
The results this client achieved with our offline cover wrap touchpoints far out-performed their online-only tactics.
Compared with a meager 0.9% CTA response this client received with their online-only strategies, our cover wrap platform yielded a 59% response with their calls-to-action.
• Creative Uses of Precision Offline Marketing Tactics
• TANGIBLE Touchpoints Deliver TANGIBLE Results
The POWER of Offline
Sales & Marketing
Messaging Results
This F500® client ran a side-by-side test of ONLINE-ONLY versus ONLINE PLUS OFFLINE marketing.
Compared with a meager 0.9% CTA response this client received with their online-only strategies, our cover wrap platform yielded a 59% response and calls-to-action.
“I’d never have believed the results if we hadn’t experienced it ourselves firsthand. The gesture of goodwill is THE compelling moment with this platform and, it works well.”
CMO – Automotive Manufacturer
“I’d never have believed the results if we hadn’t experienced it ourselves firsthand. The gesture of goodwill is THE compelling moment with this platform and, it works well.”/h4>
CMO – Automotive Manufacturer
Tangible Impact Gives Reliable
& Powerful Messaging Results
When compared with online-only marketing tactics that maybe yield, at best, a 10% call-to-action and response …
We deliver – 100% target reach, 90% SEE your brand, 80% READ your VIP messaging, and 60%+ ENGAGE with your call-to-action.
These RESULTS are proven time and time again, over hundreds of target audiences and business categories. Ask us for more results.
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TARGET REACH 100%
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AWARENESS 90%
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READERSHIP 80%
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ACTION 60%
These are aggregated averages spanning hundreds of campaigns and target types.
Proven & Powerful Results
via Tangible Messaging
Our Results with Offline
Messaging are Consistent,
Proven & Very Predictable
Our Clients Initiate Conversation,
Create Interactive Dialogue &
Lead Direct Sales Conversion
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TARGET REACH 100%
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AWARENESS 90%
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READERSHIP 80%
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ACTION 60%
Typical platform response analytics deliver
these results, which vary based on target,
timing, messaging and sales objectives.
“We experienced the impact when our CEO was targeted by one of our business partners – it’s a compelling combination of appreciation and valued messaging.”
Top 100 Ad Agency – EVP, Group Media Director
“We experienced the impact when our CEO was targeted by one of our business partners – it’s a compelling combination of appreciation and valued messaging.”
Top 100 Ad Agency
EVP, Group Media Director
Vibrant Messaging Series Delivers Compelling Conversion
What is a platform?
Your touchpoint platform is created when we deliver your vibrant sequenced messaging directly to any VIP database and/or any public-place locations of your choosing.
It’s 100% database-driven targeting – literally anyone, anywhere – built around a conversion sequence designed to engage, nurture and cultivate only your most vital targets.
How it’s proven today?
We’ve targeted and engaged nearly every target type in sales and marketing today and, proven impact for each of them. We’ve practiced the subtle nuances that vary with each target type and, how best to engage them to deliver results.
What is a cover wrap?
Magazine cover wraps are just one aspect of our multi-touch platforms. Your vibrant creative units are attached as a high-impact messaging series around the exterior covers of any of our 400+ well-respected content partners.
We use various tactics depending on the client’s goals and, the targeting impact today is better than ever.
Vibrant Messaging Series Delivers Compelling Conversion
What is a platform?
Your touchpoint platform is created when we then deliver your vibrant sequenced messaging directly to any VIP database and/or any public locations of your choosing – targeting anyone, anywhere.
How it’s proven today?
We’ve targeted and engaged nearly every target type known to sales and marketing and, practiced the subtle nuances that vary with each target type.
We use various tactics based on client goals and, the target impact is better than ever.
What is a cover wrap?
Magazine cover wraps are just one aspect of our platforms. These vibrant multi-page creative units are attached as a high-impact “brochure” over the exterior cover of any of our 400+ well-respected partners.
Our 3-Tiered Touchpoint Pillars Drive User Interaction
Strategic Planning • Customer UX Design • Creative Design & Development • Research & Analytics
DATA & UX Integration
Database & CRM Cleaning
Database Procurement
Point-of-Care Matching
Database Filter Structure
USPS & Email Verification
Datafile Maintenance
OFFLINE Solution Options
Cover Wrap Marketing Platforms
Video & Direct Interactions
Message Design & Copywriting
Sales Asset Collateral Units
Trade & Event Integration
Multi-touch Mailed Platforms
ONLINE Solution Options
Website Design & Creation
Landing Pages & Funnels
Social Media Integration
Online Article Placement
Vanity Pages & UX Channels
Licensed Online Content
Packaged, bundled or a la carte options for all solutions offered.
Our 3-Tiered Touchpoint Pillars Drive Interaction
Strategic Planning
Customer UX Design
Creative Development
Research & Analytics
DATA & UX Integration
Database & CRM Cleaning
Database Procurement
Point-of-Care Matching
Database Filter Structure
USPS & Email Verification
Datafile Maintenance
OFFLINE Solution Options
Cover Wrap Marketing Platforms
Video & Direct Interactions
Message Design & Copywriting
Sales Asset Collateral Units
Trade & Event Integration
Multi-touch Mailed Platforms
ONLINE Solution Options
Website Design & Creation
Landing Pages & Funnels
Social Media Integration
Online Article Placement
Vanity Pages & UX Channels
Licensed Online Content
Packaged, bundled or a la carte
options for all solutions offered.
We Engage Multiple Tactics to Deliver Reliable Sales Conversion
Interactive Devices, Content Partners, Creative Best Practices & More Options
We Engage Multiple Tactics to Deliver Reliable Conversion
Interactive Devices, Content Partners, Creative Best Practices & More Options for Adept Impact
“We put our ‘brochure’ in their hands and, better yet, they appreciate our gesture. Most direct mail is tossed in 20 seconds, if that. With these platforms, they keep it.”
VP, Sales & Marketing – Regional Insurance Company
“We put our ‘brochure’ in their hands and, better yet, they appreciate our gesture. Most direct mail is tossed in 20 seconds, if that. With this option, they keep it.”
VP, Sales & Marketing
Regional Insurance Company
Many Tactical Uses of Offline Touchpoints to
Deliver TANGIBLE Sales & Marketing Results
• Executive Leadership & Educational Touchpoints
• Nurture Any Valued Business Relationships
• Stay In Front of Vital B2B Decision-Makers
• Engage Affluent Consumer Target Audiences
• Educate Patients in Doctor’s Waiting Rooms
• Point-of-Sale Messaging for Consumer Targets
• Bolster Corporate Marketing & Sales Initiatives
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80% of the Fortune 500® Use Offline
to Increase Target Response Results
FORTUNE 500® 80%
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90% of the Top 50 Pharmas Use Offline
to Increase Target Response Results
TOP 50 PHARMA’S 90%
MANY TACTICAL USES
of OFFLINE PLATFORMS
Nurture Your Most Valued
Business Relationships
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80% of the Fortune 500® Use Offline
to Increase Target Response Results
FORTUNE 500® 80%
Engage High-Value Consumer
Target Audiences of Any Type
Educate Patients in
Doctor’s Waiting Rooms
Point-of-Sale Messaging
for Consumer Targets
Bolster Corporate Marketing
& Sales Targeting Initiatives
Executive Leadership &
Educational Touchpoints
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90% of the Top 50 Pharmas Use Offline
to Increase Target Response Results
TOP 50 PHARMA’S 90%
“With today’s overwhelm online, we use offline messaging that is welcomed and appreciated – it drives direct interaction and engagement for our sales force.”
Senior Vice President, Marketing – Top 10 Online Retailer
“With today’s overwhelm online, we use offline messaging that is both welcomed and appreciated. It drives direct interaction and engagement for sales.”
SVP, Marketing
Top 10 Online Retailer
More Examples of Our Client’s Marketing & Sales Results
Audience Innovation is the leading provider of full-service tangible messaging platforms.
“We use Audience Innovation touchpoing platforms because they work so well. Our customers are very engaged and appreciative and our sales team loves the boost – it definitely cuts through the online clutter and, our customers read our messaging.” – F500® CMO, Technology
WHAT CAN YOU EXPECT?
Examples & More Results
Audience Innovation® is the leading provider of full-service tangible messaging platforms.
Examples of Our Client’s
Marketing & Sales Results
“We use Audience Innovation cover wrap platforms because they work so well. Our customers are very engaged and appreciative and our sales team loves the boost – it definitely cuts through the online clutter and, our customers read our messaging.”
F500® CMO, Technology
“Our dealers use the collateral for our sales assets! – VP, Sales
“One of our most tactical sales assets – impressive.” – CEO
“We cut through the clutter and share ideas direct.” VP, Sales
“With today’s overwhelm online, we use offline messaging that is welcomed and appreciated – it drives direct interaction and engagement for our sales force.”
CMO – Top 10 Global Pharmaceutical Company
“We rely on Audience Innovation’s stealth targeting platforms. They deliver a proven & reliable sales & messaging tactical solution for both our HCP & POC target audiences.”
Chief Marketing Officer
Top 10 Global Pharma Company
Are Your Most Vital Targets Difficult to Engage?
Our platforms are ideal for any difficult-to-engage audience.
Feature Your CEO & Executive Team in Ongoing Messaging Series
Vibrant & Engaging Offline Storytelling & Messaging Series
Your Brand Placement Visibly Outside Mass Clutter Online
Ideal for Any Business to Engage Best Customers & Prospects
Innovative Relationship-Building Stands Above Your Competition
Welcomed & Appreciated Personal Interaction Touchpoints
Compelling & Engaging – Well-Respected Co-branded Content
“Our sales team uses this asset daily – it’s very effective!” SVP, Sales
Are Your Vital Targets Difficult to Engage?
Our platforms are ideal for any difficult-to-engage target audience segment.
Feature Your CEO & Other Executives in Vibrant Branded Messaging Series
Ideal for Any Business to Engage Your Best Customers & Valued Prospects
Brand Placement Visibly Outside the Massive Online Clutter & Overwhelm
Innovative Relationship-Building to Stand Above Your Competition
Welcomed & Appreciated Personal Interaction Engagement Touchpoints
“Our sales team uses this asset every day – it’s effective for us.”
VP, Sales – Convention & Visitors
CHOOSE from FOUR PLATFORM OPTIONS
BUSINESS • Target Your B2B Decision-Makers with In-Office Direct Messaging
CONSUMER • Target Your B2C Consumers in Retail OOH Geo/Demo Locations
PHARMA • Target Patients in Physician’s Waiting Rooms for Point-of-Care Impact
AFFLUENT • Target Your Affluent Consumers with In-Home Direct Messaging
Offline Messaging Adds Value & Connection
Your tangible touchpoint marketing sequence will
work well for any business in any target or category.
CHOOSE from FOUR
PLATFORM OPTIONS
BUSINESS • Target Your B2B Decision-Makers IN-OFFICE Direct
AFFLUENT • Target Your Affluent Consumers IN-HOME Direct
CONSUMER • Target Your B2C Consumers in Retail OUT-of-HOME
PHARMA • Target Your Patients in Physician’s WAITING ROOMS
The Precision 1-to-1 DIRECT MARKETING Platform
Hundreds of DIRECT-to-RECIPIENT campaigns over
15+ years validate our VIP messaging effectiveness.
Ideal for B2B Targets & Affluent Consumer Targets of All Types
Our platforms provide a perfect blend of precision targeting, respected content, and compelling messaging. Our offline touchpoint platforms are proven to be effective engagement time-and-time again – spanning nearly every industry.
BUSINESS Messaging • IN-OFFICE • Your Database or CRM, and/or We Build for You
AFFLUENT Messaging • IN-HOME • Your Database or CRM, and/or We Build for You
Exact Location-based Out-of-Home Advertising
Precision OUT-of-HOME location targeting
validates the marketing interaction-to-sales.
Ideal for Pharma Rx Targets & Retail Consumer Targets
Our out-of-home platforms provide the perfect blend of precision targeting, valued content, and front-cover messaging. Out-of-home touchpoint platforms are proven effective engagement time-and-time again and, used often by major advertisers in geo/demo targeting.
OUT-of-HOME • Choose from Our Database of 5MM+ Retail OOH Options
POINT-of-CARE • Choose from Our Database of 2.0MM+ Physician Offices
BUSINESS-to-BUSINESS
AFFLUENT CONSUMERS
Ideal for B2B Targets & Affluent Consumer Targets of All Types
Hundreds of direct-to-recipient direct UX platforms over 15+ years validate the messaging effectiveness and sales results.
GEO RETAIL POINT-of-SALE
PHARMA Rx POINT-of-CARE
Ideal for Pharma Rx Targets
& Retail Consumer Targets
Any Out-of-Home Locations
Our 5MM+ Retail OOH Options
Our 1.5MM+ Physician’s Offices
Exact Geo/Demo & GPS Reach
“It’s the BRIDGE-to-DIGITAL for hard-to-reach targets of all types. We recommend it often.” • Top 100 Agency President
We’ll gladly share exact client names when we chat, any time. Otherwise, our client’s prefer propriety, which we honor of course.
“We’re so pleased we spoke with Audience Innovation. It didn’t take much to understand how they get the results they deliver and, why the offline + online messaging sequence is critical to cut through the massive clutter.”
EVP, Sales & Marketing – Global Chemical Company
“It’s an ideal BRIDGE-to-DIGITAL for hard-to-reach targets of all types. We recommend it often.”
Top 100 Agency President
“We’re so pleased we spoke with Audience Innovation. It didn’t take much to grasp how they get the results they deliver and, why the offline + online sequence is critical to cut through the massive marketing clutter.”
EVP, Sales & Marketing
Global Chemical Company
Let’s Chat About Your Offline Targeting Strategy
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Let’s Chat Today About Your Offline Targeting Strategy
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