, Is Your Marketing Team Pulling Their Weight?, Audience Innovation®

Is Your Marketing Team Pulling Their Weight?

2018-10-13 by Paul Kostial
, Is Your Marketing Team Pulling Their Weight?, Audience Innovation®

Building a successful business in any market requires an ambitious marketing team and a strategy that works for you. When expanding your business, you need to be able to trust your marketing team to maximize your reach without overspending or launching campaigns that do not resonate with your target audience. Knowing how to determine the effectiveness of your current marketing team is essential before launching massive campaigns and investing financially in ad spending.

Evaluate if Your Marketing Team is Pulling in Enough Leads

Hold weekly or bi-weekly conferences and meetings with your marketing team to ensure you are moving forward with plans and to avoid wasting time or your investment. Inquire about their marketing plans and ask why they have chosen the methods they prefer. Consider your audience and the way they are most likely to find your website or online presence. Does your audience browse using their mobile phones? Are your prospective customers interested in a newsletter subscription, or do they discover new offers and promotions via social media platforms such as Facebook? A great marketing team is able to relay necessary information to you while highlighting what is likely to work best for your followers and consumers simultaneously.

Resource: How to Build a High Performance Marketing Team

Monitor Metrics to Evaluate Marketing Campaign Performance

The most important metrics to monitor with a marketing team include conversions, email opens, and click-through rates on your website, advertisements, and email newsletters sent. Monitoring the metrics of individual campaigns your team launches provides valuable insight into what messaging, subject lines, and promotional copy work best for your target demographic.

Resource: How to Measure the Effectiveness of Marketing Campaigns

Improve Your Business’ Marketing Game

Keeping track of your marketing team’s progress is extremely important to remain on track with any goals you have set in place. Ask important questions and hold your marketing team accountable. There are a few ways to improve your company’s marketing game by setting requirements from your marketing team such as:

  • Set a budget in place for ad campaigns on social media platforms such as Facebook, Twitter, and Instagram.
  • Request visual reports weekly for each campaign and ad you launch using social media and third-party sites.
  • Use A/B testing on each campaign you launch for a more precise metric report while reviewing effectiveness.

Resource: 6 Contrarian Questions to Ask When Hiring a Marketing Agency

When you understand what a good marketing team entails, ensure your own marketing team meets your standards and delivers on their promises. With the right marketing team by your side, expand your business while boosting loyalty, trust, and commitment from your prospective customers.

When managing a marketing campaign, sometimes you need some extra help and guidance. That’s where we come in. Our campaigns range from business to business because we fit our campaigns to your needs. Check out what campaigns we have to offer and see which is best for you and your business! Businesses who have used our services have seen up to 341% ROI because of our campaigns! Get in contact with us, and let’s see what we can create together!