September 2019 | Audience Innovation®

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2019-09-08 Paul Kostial

As we head into 2020 and you begin planning your business’s marketing strategy, consider this: 

Cutting through the massive clutter online is one of the biggest challenges in marketing today – rising above your competition is the only way to build short-term and long-term relationships that will ensure consistent sales and revenue.

Luckily, there’s a solution that combines both online and offline marketing to create a lasting impression.

Tangible touch points are physical direct messaging of your brand that your targets can hold in their hands, enjoy, and find useful.  And, when combined with digital targeting, the combination bolsters targeted response and sales interactions.

That’s precisely what we specialize in here at Audience Innovation.

I’m often asked, “Why do companies use your tangible touch point strategies when digital marketing is so popular?”

The answer is simple – our tangible touch points lift your brand above the clutter and overwhelm and amplify the results of what you’re already doing online and, especially well-placed for hard-to-reach targets of value.

  • Here’s one example. One of our large enterprise technology clients had the following results from our most recent tangible touch point campaign:

    • A 59% CTA response! Compared with the meager 0.9% CTA response this client received with online-only marketing strategies, the tangible touch points were a huge success.

    • The key to this client’s success? …

    • The combination of offline and online that performs best these days – over and over again.
  • A few more quick examples, …

    • global interactive agency used our tangible touch points to engage their CXO/CMO targets by +47% vs. traditional digital-only marketing.

    • major online retailer used our platforms to engage their affluent consumer targets by +14% vs. traditional digital-only marketing.

    • global pharma provider used our platforms to engage their most vital patient targets by +29% vs. traditional point-of-care marketing options.

 

 

How do we get these incredible compounded results?

We call it “tangible targeted interaction” – delivering a series of valuable and engaging sequenced touch points IN-HAND to drive interaction for your sales force, website, video, social and other sales channels.

Best of all, it works well for nearly any vital target.

  • The touch points are welcomed and appreciated, causing heightened target interaction offline and online.

  • It’s stealth, like a Trojan horse – it gets you there, even when your sales force can’t get in the door.

  • Some call it THE “bridge to digital” as it stair-steps target interaction via welcomed, engaging touch points.

It’s exactly like putting your company’s multi-page ‘brochure’ directly in the hands of only your exact target audience and, with our welcomed tangible touch points, they keep it longer, they read it more, and they engage more.

RESULTS are proven over and over, B2B and B2C.

 

Take a look and, let us know when you have a target that may be a good fit.

We specifically focus on B2BAFFLUENTPHARMA and RETAIL/OOH targets (and all sub-segments).

We’re already planning for our client’s 2020 targeting platforms now, so…

  • Visit Us Online where we share a variety of ideas, results, and examples.

  • Watch our newest targeting video updates

  • Respond to this email for target info, ideas, or a proposal.

  • We’ll let you know if your target is a smart fit and what you can expect.

  • BOTTOM LINE – Tangible Touch Points Cause Tangible Results®

KEY Q’s to DISCUSS: – Who’s your vital target? – Do you have a data file? – What’s the best co-branding partner? – What’s the ideal start-up timing? – How many touch points will affect the best results? – Over what timeframe? – Sequenced online or not?

SCHEDULE a TIME TO CHAT WITH US REGARDING YOUR VITAL TARGETS

 

VISIT US – GET QUICK QUOTE – SCHEDULE CHAT – LINKEDIN – ASK ABOUT DISCOUNT OPTIONS