Our Case Studies &
Client Testimonials






Our Case Studies
& Client Results


Every campaign is measured for awareness, readership, interest, attribution and other analytics, and only varies based on the targeting type. The results shared below are just a smidge of 1,000’s of testimonials, recipient responses, and ROI results we’ve compiled over 10+ years. Ask us about your target relative to similar targets. And, we’re happy to share client names with you.



Every campaign is measured for awareness, readership, interest, attribution and other analytics, and only varies based on the targeting type. The results shared below are just a smidge of 1,000’s of testimonials, recipient responses, and ROI results we’ve compiled over 10+ years. Ask us about your target relative to similar targets. And, we’re happy to share client names with you.

Sales Result & ROI Examples


🎯 Director, Commercial Truck Sales 

“We achieved a 341% ROI with our campaign for commercial vehicle sales, with 16% of the targeted database purchasing the vehicle within 6-months.  That’s why we’ve used Ai for 7 consecutive years now.”


🎯 SVP, Sales – Technology Sourcing

“Our B2B campaign delivers such exceptional results, I wouldn’t believe it if I hadn’t seen it first-hand, i.e. 56% CTA which is 100X more than our online-only campaigns.  We overlay exact targets with cover wraps, and our targets respond.  We’ve been with Ai for 3+ years now, and we will continue using their targeting platforms.”


🎯 Marketing Director, Insurance

“Our consumer targeted campaign in public places is better than ever, and producing +30% lift in sales.  It’s one of our strongest assets connecting marketing and sales, in terms of result delivery, and … our agents love it.”


“We get lost in online clutter, and these campaigns bypass the fray. It’s a tactical sales asset that works like a Trojan horse.“

“We get lost in online clutter, and these campaigns bypass the fray. It’s a tactical sales asset that works like a positive Trojan horse.“



Campaigns Inspire Trust & Long-Term Customer Value


Tangible Touch Points Create Valued Tangible Connection




Sales Results & ROI Impact


🎯 Director, Commercial Truck Sales 

“We achieved 341% ROI with our campaign for commercial vehicle sales, with 16% of the targeted database purchasing the vehicle within 6-months.  That’s why we’ve used Ai for 7 consecutive years now.”


Campaigns Inspire Trust &
Long-Term Customer Value



Tangible Touch Points Create Valued Tangible Connection

🎯 SVP, Sales – Technology Sourcing

“Our B2B campaign delivers such exceptional results, I wouldn’t believe it if I hadn’t seen it first-hand, like 56% CTA which is 100X better than our online-only campaigns.  We overlay exact targets with an Ai campaign, and our targets respond.  It’s genius; we’ve been with Ai for 3+ years.”

🎯 Marketing Director, Insurance

“Our consumer targeted campaign in public places is better than ever, and producing +30% lift in sales.  It’s one of our strongest assets connecting marketing and sales, in terms of result delivery, and … our agents love it, and want to keep it.”


“Our campaigns are placed about as tactically as you can get, and near-zero wasted dollars – we value physical touch points.“


RESULT OVERVIEW


What campaign recipients say …

🎯 “Thanks for the information! We will explore further, and appreciate the marketing program.”


🎯 “Yes, thank you.  We will contact (client) when we remodel our two BK’s next year.  Thank you.


🎯 “Thanks for the gift, and sharing your ads with us.  It definitely caught my attention in my busy life!”


🎯 “Our CEO really enjoyed receiving Forbes; thank you for her, and we appreciate your CEO updates.”


🎯 “Our trade buyers appreciate you sending the magazines. We found options we had missed online.”




🎯 1:1 Campaigns, B2B & Affluent

99% Precise Target Reach
90% Campaign Awareness
• 80% Messaging Readership
• Up to 70% CTA and/or Purchase


🎯 B2B Campaign Stats & Sales ROI

• $41MM+ New Policies, Insurance
$37MM+ New Deposits, Banking
• 70% of B2B Campaigns Renew


🎯 Major Company Engagement

90% Top 25 Pharma’s Use Cover Wraps
• 80% Fortune 500® Use Cover Wraps
• 70% of Our Clients Renew Annually
• 60% of Our Clients Renew for 3+ Years
• The longest-running campaign is 17+ years.



RESULT OVERVIEW


What target recipients say …


🎯 “Thanks for the information! We will explore further, and appreciate the marketing program.”


🎯 “Yes, thank you.  We will contact (client) when we remodel our two BK’s next year.  Thank you.


🎯 “Thanks for the gift, and sharing your ads with us.  It definitely caught my attention in my busy life!”


🎯 “Our CEO really enjoyed receiving Forbes; thank you for her, and we appreciate your CEO updates.”


🎯 “Our trade buyers appreciate you sending the magazines. We found options we had missed online.”



🎯 1:1 Targets, B2B & Affluent

99% Precise Target Reach
90% Campaign Awareness
• 80% Messaging Readership
• Up to 70% CTA and/or Purchase


🎯 B2B Campaign Stats & ROI

• $41MM+ New Policies, Insurance
$37MM+ New Deposits, Banking
• 70% of B2B Campaigns Renew


🎯 Big Company Campaigns

90% Top 25 Pharma’s Use Cover Wraps
• 80% Fortune 500® Use Cover Wraps
• 70% of Our Clients Renew Annually
• 60% of Our Clients Renew for 3+ Years
• The longest-running is 11+ years.




“We use these campaigns to warm our prospects, and support our sales force. It’s a no-brainer, because it works so well.“

“We use the campaigns to warm our prospects, and support our sales force. It’s a no-brainer, because it works well.“


PHARMACEUTICAL


🎯 Allergist’s Point-of-Care

• 93% of Respondents Read Wraps
71% of Allerists Recommended
• Campaign Continued 2 Years


🎯 Primary Care Physician’s

• 9,000 Point-of-Care Waiting Areas
51% Increase in Patient in Inquiries
• 71% of Physician’s Recommended


🎯 Dentist’s Offices

75% Dentist’s Valued the Campaign
69% Confirmed Increase Inquiries
• 64% Confirmed Increase in Sales
71% Requested Promo Continuation



🎯 Urologist’s Offices & Barber Shops

4,300 Barber Shops
• 7,700 Urologist’s Offices
57% Confirmed Increase Inquiries
36% Confirmed Increase in Sales
+21% Increase in Prescriptions Filled


PHARMACEUTICAL


🎯 Allergist’s Point-of-Care

• 93% of Respondents Read Wraps
71% of Allerists Recommended
• Campaign Continued 2 Years


🎯 Primary Care Physician’s

• 9,000 Point-of-Care Waiting Areas
51% Increase in Patient in Inquiries
• 71% of Physician’s Recommended


🎯 Dentist’s Offices

75% Dentist’s Valued the Campaign
69% Confirmed Increase Inquiries
• 64% Confirmed Increase in Sales
71% Requested Promo Continuation


🎯 Urologist’s Offices & Barber Shops

4,300 Barber Shops
• 7,700 Urologist’s Offices
57% Confirmed Increase Inquiries
36% Confirmed Increase in Sales
+21% Increase in Prescriptions Filled



“Our point-of-care campaigns can literally be in any physician’s office we need, so it’s an ideal easy-to-implement footprint.“

“Our point-of-care campaigns can literally be in any physician’s office we need, so it’s an ideal easy-to-plan footprint.“


CITY CONVENTION & VB’s



🎯 Top 20 CVB & Tourism

• 2,800+ Multicultural Hair Salons
12% Increase Call-to-Action
• Converted 81% of Travel Inquiries
• Campaign Continued 4 Years


🎯 Top 10 CVB & Tourism

4,900 Meeting & Convention Planners
62% “Now Considering Destination”
• Converted 37% of Inquiries, 6 Months
• Campaign Continued 3 Years


🎯 I like being able to share the magazine with colleagues who love it and it has certainly put your city CVB in my short term memory. Thank you!”



🎯 “I would love to do a site visit to consider bringing a conference to your city after 2022, as we’re booked until then.  And, we have four chapters in your state.”


CONVENTION & VB’s


🎯 Top 20 CVB & Tourism

• 2,800+ Multicultural Hair Salons
12% Increase Call-to-Action
• Converted 81% of Travel Inquiries
• Campaign Continued 4 Years


🎯 Top 10 CVB & Tourism

4,900 Meeting & Convention Planners
62% “Now Considering Destination”
• Converted 37% of Inquiries, 6 Months
• Campaign Continued 3 Years


🎯 I like being able to share the magazine with colleagues who love it and it has certainly put your city CVB in my short term memory. Thank you!”


🎯 “I would love to do a site visit to consider bringing a conference to your city after 2022; we’re booked until then, but have four chapters in your state.”



“Our trade and commercial targets respond well to these programs. There’s a simple emotional connection that’s valued.“

“Our trade & commercial targets respond well to these programs. There’s a simple emotional connection that’s valued & appreciated gesture.“


INSURANCE



🎯 Regional Insurance

4,000 Public Places Statewide
• 23% of Agents Had Sales Increase
• Campaign Continued 6 Years


🎯 Commercial Insurance

2,000 Brokers & Business Carriers
• 70% Conversion to Sales Channel
• Campaign Continued 3 Years


🎯 Industrial Insurance

3,100 Senior Managers & Directors
• 92% Confirmed Reading Cover Wraps
• Campaign Continued 7 Years



INSURANCE


🎯 Regional Insurance

4,000 Public Places Statewide
• 23% of Agents Had Sales Increase
• Campaign Continued 6 Years


🎯 Commercial Insurance

2,000 Brokers & Business Carriers
• 70% Conversion to Sales Channel
• Campaign Continued 3 Years


🎯 Industrial Insurance

3,100 Senior Managers & Directors
• 92% Confirmed Reading Cover Wraps
• Campaign Continued 7 Years



“We support our local agents with these campaigns, and they love it – gives them local market visibility they can’t get easily.“


AUTOMOTIVE



🎯 Luxury Automotive

• Invite, One-Shot Ride & Drive
• Targeted 100,000 Lease Renewals
• 3X Sales Result ROI vs. Expected
• 92% Dealers Said “Excellent Results”


🎯 Commercial Truck

75% “More Likely to Consider”
• 88% “Found Value & Interest”
72% Brand Stronger vs. Competitors

🎯 “Your trucks have come a long way since my last Dodge Ram truck.  Also your new dealer in Albany, ‘Zappone Dodge’ had a great lineup to look at and are friendly & helpful.  Thanks for stepping up your game!”

🎯 “This is one of the most clever promotions I’ve ever gotten. Thank you so much, ESPN is appreciated!”



🎯 Commercial Cargo Van

16% Purchased Vehicle in 6 Months
• 341% ROI, Sales vs. Campaign Cost
• Campaign Continued 7 Years

🎯 “Great reputation in the newer Dodge cars/trucks. Business associate just bought a new ProMaster and loves it!  So, we’re fans of Dodge, and appreciate ESPN!”


AUTOMOTIVE


🎯 Luxury Automotive

• Invite, One-Shot Ride & Drive
• Targeted 100,000 Lease Renewals
• 3X Sales Result ROI vs. Expected
• 92% Dealers Said “Excellent Results”


🎯 Commercial Truck

75% “More Likely to Consider”
• 88% “Found Value & Interest”
72% Brand Stronger vs. Competitors

🎯 “Your trucks have come a long way since my last Ram truck.  Also your new dealer in Albany, ‘Zappone Dodge’ had a great lineup to look at and are friendly & helpful. Thanks for stepping up!”

🎯 “This is one of the most clever promotions I’ve ever gotten. Thank you so much, ESPN is appreciated!”


🎯 Commercial Cargo Van

16% Purchased Vehicle in 6 Months
• 341% ROI, Sales vs. Campaign Cost
• Campaign Continued 7 Years

🎯 “Great reputation in the newer Dodge cars/trucks. Business associate just bought a new ProMaster and loves it!  So, we’re fans of Dodge, & appreciate ESPN!”



“We could literally not believe the impact of this campaign on sales. The results have proven reliable over and over again.“

“We could literally not believe the impact of this campaign on sales. The results have proven reliable repeatedly.“


BANKING & FINANCIAL



🎯 Private Wealth Management

• 5,000 Middle Market Presidents
82% “Best or Better Than Most”
57% “More Likely to Transfer”
$41MM in New Deposits Attributed

🎯 “Thank you for the Forbes subscription I appreciated receiving it. Made me more aware of Private Bank and would consider mentioning them to my clients!”


🎯 Mortgage Brokers

3,800 Real Estate Brokers & Bankers
• 51% Engaged w/Sales Rep, 2 Months
• 22% Conversion to Client/Sales
• Campaign Continued 3 Years



🎯 Commercial Banking

• 96% Aware of Bank Campaign
31% Contacted Bank as a Result
• $37MM New Deposits Generated


BANKING & Financial


🎯 Private Wealth Management

• 5,000 Middle Market Presidents
82% “Best or Better Than Most”
57% “More Likely to Transfer”
$41MM in New Deposits Attributed

🎯 “Thank you for the Forbes subscription I appreciated receiving it. Made me more aware of Private Bank and would consider mentioning them to my clients!”


🎯 Mortgage Brokers

3,800 Real Estate Brokers & Bankers
• 51% Engaged w/Sales Rep, 2 Months
• 22% Conversion to Client/Sales
• Campaign Continued 3 Years


🎯 Commercial Banking

• 96% Aware of Bank Campaign
31% Contacted Bank as a Result
• $37MM New Deposits Generated



“With the overwhelm online today, we have these campaigns designed to create memorable physical touch points. It’s smart.“


HOTELS & RESORTS



🎯 Luxury Hotels & Resorts

• 2,000 Meeting & Convention Planners
77% More Likely to Consider
• +16% Lift in Rooms Booked, 6-Months
• Campaign Continued 6 Years

🎯 “It is a photographically beautiful magazine and I applaud you on your tasteful choice as a branding title.”

🎯 “It’s an unexpected treat! Thank you!”


🎯 Luxury Hotels & Resorts

1,000 Meeting Planners
75% Rated Stronger vs. Competitors
67% Strengthened Relationship

🎯 “Well done. Please contact me for new dates.”


🎯 “The covers keep the resorts fresh on my mind, and provide updated info I wouldn’t have never taken the time to read elsewhere. Thank you for the kind gift.”

🎯 “Fresh. Informative, and outside the box, keeps the resort top-of-mind every time I get your new covers.”


HOTELS & RESORTS


🎯 Luxury Hotels & Resorts

• 2,000 Meeting & Convention Planners
77% More Likely to Consider
• +16% Lift in Rooms Booked, 6-Months
• Campaign Continued 6 Years

🎯 “It is a photographically beautiful magazine and I applaud you on your tasteful choice as a branding title.”

🎯 “It’s an unexpected treat! Thank you!”


🎯 Luxury Hotels & Resorts

1,000 Meeting Planners
75% Rated Stronger vs. Competitors
67% Strengthened Relationship


🎯 “The covers keep the resorts fresh on my mind, and provide updated info I wouldn’t have never taken the time to read elsewhere. Thank you for the gift.”

🎯 “Fresh. Informative, and outside the box, keeps the resort top-of-mind every time I get your new covers.”

🎯 “Well done. Please contact me to discuss new dates.”



“It’s our brochure attached to valued and respected content and, our targets keep our cover wraps longer than normal brochures.“


PACKAGED GOODS



🎯 Professional Hair Care

• 10,000 Authorized Hair Salons
82% Salons Said Sales Increased
• Campaign Continued 3 Years


🎯 National Soft Drink

1,800 Foodservice & Trade Buyers
27% Tracked Sales Lift of 50% or More
• Campaign Continued 4 Years


🎯 Global Soft Drink

• 1,200 Bottlers & 4,000 Grocery Stores
83% of Stores Increased End Caps
• Campaign Continued 5 Years



PACKAGED GOODS


🎯 Professional Hair Care

• 10,000 Authorized Hair Salons
82% Salons Said Sales Increased
• Campaign Continued 3 Years


🎯 National Soft Drink

1,800 Foodservice & Trade Buyers
27% Tracked Sales Lift of 50% or More
• Campaign Continued 4 Years


🎯 Global Soft Drink

• 1,200 Bottlers & 4,000 Grocery Stores
83% of Stores Increased End Caps
• Campaign Continued 5 Years



“With online media having an :08 second life-span, we love that these branding opportunities last for a much long timeframe.“

“With online media having an :08 second life-span, we love that these bold branding opportunities last for a much long timeframe.“







“We use these campaigns now more than ever. We have very specific targets who get them, layered with online targeting.“

“We use these smart campaigns now more than ever. We have very specific targets who get them, layered with online targeting.“




























“I’ve used Paul’s campaigns at 5 different companies now. It’s one of the clever tricks in my bag of secret marketing weaponry.“

“I’ve now used Paul’s campaigns at 5 different companies. It’s one of the clever tricks in my bag of secret marketing weaponry I continue.“