About Us

Touch Points That Matter®





About Us

Touch Points That Matter®



Founded in 2005, Audience Innovation specifically serves high-impact sales and marketing objectives to drive reliable ROI. Our innovative targeting spans effective results across many B2B and B2C categories, for which we’ve developed a reputation for precision delivery and reliable ROI sales performance. Clients and agencies who engage Audience Innovation, stay with Audience Innovation.
Founded in 2005, Audience Innovation specifically serves high-impact sales and marketing objectives to drive reliable ROI. Our innovative targeting spans effective results across many B2B and B2C categories, for which we’ve developed a reputation for value performance delivery, and sales ROI.

INTRO: Company & Founder

Audience Innovation is a database marketing specialist, providing adept delivery of highly-valued targeting solutions, and working with a client’s CRM and/or proven data providers for targeting precision, and campaign delivery.

Launched by Paul Kostial, President & CEO, Audience Innovation has long developed a reputation of excellence since our inception years ago.

Kostial was formerly with Time Inc. for 17 years, as VP Sales at Targeted Media, their former coverwrap division, and working with brands and clients. Prior to Time Inc., Paul was a planning director at well-known agencies including: Campbell-Ewald (DTW), Lintas (NYC), Bloom, Bozell, and Temerlin (DFW).


More About Audience Innovation

Our clients include many Fortune 500® companies, as well as smaller and mid-sized clients who we’ve developed adept tactics for critical targets.

We’re all about flexibility, and pride ourselves on our 400+ publishing partners, as well as the most advanced, and flexible options, including first-to-launch variable printing, embedded video, interactive tagging, online retargeting.

BlazonConnect®, which is powered by Audience Innovation, is another of our first-ever innovations, now providing our proven big-company solutions for smaller businesses too, meeting their customer/referral marketing objectives.

We’re proudly headquartered from Austin, TX, our corporate home since 2007, and have account managers and clients throughout the United States and globally.  Visit us in ATX anytime, for an Austintastic experience.



INTRO: Company & Founder

Audience Innovation is a database marketing specialist, providing adept delivery of highly-valued targeting solutions, and working with a client’s CRM and/or proven data providers for target precision, & campaign delivery.

Launched by Paul Kostial, President & CEO, Audience Innovation has long developed a reputation of excellence.

Kostial was formerly with Time Inc. for 17 years, as VP Sales at Targeted Media, their former coverwrap division, and working with brands and clients. Prior to Time Inc., Paul was media planning director at well-known agencies that include: Campbell-Ewald (DTW), Lintas (NYC), Bloom, Bozell, & Temerlin (DFW).


More About the Company

Our clients include many Fortune 500® companies, as well as smaller and mid-sized clients who we’ve developed adept tactics for key targets.

We’re all about flexibility, and pride ourselves on our 400+ publishing partners, as well as the most advanced, and flexible options, including first-to-launch variable printing, embedded video, interactive tagging, retargeting.

BlazonConnect®, which is powered by Audience Innovation, is another of our first-ever innovations, now providing our proven big-company solutions for smaller businesses too, meeting their customer/referral marketing objectives.

We’re proudly headquartered from Austin, TX, our corporate home since 2007, and have account managers and clients throughout the United States and globally.  Visit us in ATX anytime, for an Austintastic event.

Sales Result Successes


🎯 Director, Commercial Truck Sales 

“We achieved a 341% ROI with our campaign for commercial vehicle sales, with 16% of the targeted database purchasing the vehicle within 6-months.  That’s why we’ve used Ai for 7 consecutive years now.”

🎯 SVP, Sales – Technology Sourcing

“Our B2B campaign delivers such exceptional results, I wouldn’t believe it if I hadn’t seen it first-hand, like 56% CTA which is 100X better than our online-only campaigns.  We overlay exact targets with an Ai campaign, and our targets respond.  It’s genius, and we’ve been with Ai for 3+ years now.”

🎯 Marketing Director, Insurance

“Our consumer targeted campaign in public places is better than ever, and producing +30% lift in sales.  It’s one of our strongest assets connecting marketing and sales, in terms of result delivery, and … our agents love it.”



Sales Result Successes


🎯 Director, Commercial Truck Sales 
“We achieved a 341% ROI with our campaign for commercial vehicle sales, and 16% of target database purchased the vehicle within 6-months.  That’s why we’ve used Ai for 7 years now.”

🎯 SVP, Sales – Technology Sourcing
“Our B2B campaign delivers such exceptional results, I wouldn’t believe it if I hadn’t seen it first-hand, like 56% CTA which is 100X better than our online-only campaigns.  We overlay exact targets with an Ai campaign, and our targets respond.  It’s genius, and we’ve been with Ai for 3+ years now.”

🎯 Marketing Director, Insurance
“Our consumer targeted campaign in public places is better than ever, and producing +30% lift in sales.  It’s one of our strongest assets connecting marketing and sales, in terms of result delivery, and … our agents love it.”


Database Targeting is Our Expertise

Our databases are crafted from 30+ years experience, sculpting effective targeting for clients large and small, and cultivated results and sales ROI.



Database Expertise

Our databases are crafted from 30+ years experience, sculpting effective targeting for clients large and small, and cultivated results and sales ROI.


Cover Wrap Marketing Campaigns

Campaigns are designed to reach and engage any target, over a sequenced timeframe, to drive target interaction, loyalty, response and reliable sales ROI.




Cover Wrap Marketing

Campaigns are designed to reach and engage any target, over a sequenced timeframe, to drive target interaction, loyalty, response and reliable sales ROI.


Interactive Direct+Digital Results

Interactive options provide immediacy, and simplicity too.  We build the exact campaign for our client, based on cultivating relationships of greatest value.




Interactive Direct+Digital

Interactive options provide immediacy, and simplicity too.  We build the exact campaign for our client, based on cultivating relationships of most value.

Why Audience Innovation.

Audience Innovation was founded with one principle at our core – integrity.

We’re well known for ‘surgical’ delivery and our stand for integrity for our client and agency partners, we’re focused from get-go to completion.

The Audience Innovation Activation Team is widely regarded as the best in the business and, our reputation is derived from our robust attention-to-detail, active campaign management, and client-focused targeting precision.

Our solutions are most adept for: PUBLIC PLACE campaigns, POINT-of-CARE campaigns, and 1:1 campaigns for both B2B and AFFLUENT target objectives.







Database Development • AAM Audit Compliance
Printing & Production • Announcements & Mailings
Surveys & Sales Analytics • Magazine Delivery Process
AAM Audit Management • Client+Agency+Magazine

We have hundreds of clients who’ve now engaged Audience Innovation for 10+ years.  Join us and you’ll see how we generate such valuable targeting results.



Why Audience Innovation.

Audience Innovation was founded with one principle at our core – integrity.

We’re well known for ‘surgical’ delivery and our stand for integrity for our client and agency partners, we’re focused from get-go to completion.

The Audience Innovation Activation Team is widely regarded as the best in the business and, our reputation is derived from our robust attention-to-detail, active campaign management, and client-focused targeting precision.


Our solutions are most adept for: PUBLIC PLACE and POINT-of-CARE campaigns, and 1:1 campaigns for both B2B and AFFLUENT target objectives.



Database Development
AAM Audit Compliance
Printing & Production
Announcements & Mailings
Surveys & Sales Analytics
Magazine Delivery Process
AAM Audit Management
Client+Agency+Magazine


We have hundreds of clients who’ve now engaged Audience Innovation for 10+ years.  Join us and you’ll see how we generate such valuable ROI results.


Please contact Sarah Price, Client Asset Manager, if you want more info,
samples, or to setup an intro call, or Paul Kostial, President, for strategy, best practices, or any other questions – info@audienceinnovation.com



Please contact Sarah Price, Client Asset Manager, if you want more info, samples, or to setup an intro call, or Paul Kostial, President, for strategy, best practices, or other questions.

info@audienceinnovation.com