About Us


Touchpoints That Matter®

Tangible Touchpoints Deliver Tangible Results


About Us

Touchpoints That Matter®

Tangible Touchpoints
Deliver Tangible Results

About Us: Founded in 2006, Audience Innovation focuses on client’s high-value targets, and delivers 360° multi-touch messaging with both online and offline content. Clients use our 5-step process to engage the customers and prospects who are most vital to their business and, driving sales results. Clients choose Audience Innovation, stay with Audience Innovation. Contact us for more info today – hello@audienceinnovation.com

Founded in 2006, Audience Innovation focuses on client’s high-value targets, and delivers 360° multi-touch messaging with both online and offline content. Clients use our 5-step process to engage the customers and prospects most vital to their business and, driving sales results.

Clients who engage with Audience Innovation, stay with Audience Innovation.

INTRO: Company & Founder

Audience Innovation is a direct marketing specialist, providing adept delivery of high-value touch points via magazine cover wrap and interactive sales & marketing platforms.

We engage your most valued customers, prospects, patients and decision-makers for thought leadership, B2B, educational, call-to-action, sales assets & point-of-care.

  • Launched by Paul Kostial, President & CEO, Audience Innovation has long developed a reputation of excellence since our inception in 2006.
  • Kostial was formerly VP with Time Inc./Targeted Media for 17 years, their former cover wrap division, and worked with multiple brands.

We work with both client and/or agency partners and, build all cover wrap platforms with fully-managed activation for simplicity, impact, and proven sales ROI engagement, for one-time impact and longer-term branding, pharma, executive for communication & messaging.


Clients, Flexibility & Solution Options

We’re all about flexibility and pride ourselves on our 400+ publishing partners as well as the most advanced and flexible options, including the first-to-launch variable printing, enhanced QR codes, embedded video, interactive tagging, NFC and augmented reality.

Our clients include many Fortune 500® companies, as well as smaller and mid-sized clients who we develop adept tactics for their “mission critical” targets. Headquartered from Austin, TX, we have account managers and clients in the United States and globally.



INTRO: Company & Founder

Audience Innovation is a direct marketing specialist, providing adept delivery of high-value touch points, via magazine cover wrap and interactive offline platforms.

We engage your most valued customers, prospects, patients and decision-makers for thought leadership, B2B, educational, call-to-action, sales assets, point-of-care, & point-of-sale campaigns.

Launched by Paul Kostial, President & CEO, Audience Innovation has long developed a reputation of excellence since our inception in 2006. Kostial was formerly VP with Time Inc./Targeted Media for 17 years, their former cover wrap division, and worked with many brands and large/small clients.

We work with both client and/or agency partners and, build all platforms with fully-managed activation for simplicity, impact, and proven sales ROI engagement, for one-time impact and longer-term branding, pharma, executive, and messaging objectives.



Client Flexibility & Solutions

We’re all about flexibility, and pride ourselves on our 400+ publishing partners, as well as the most advanced, and flexible options, including first-to-launch variable printing, embedded video, interactive tagging, retargeting.

Our clients include many Fortune 500® companies, as well as smaller and mid-sized clients who we’ve developed adept tactics for key targets.

Headquartered from Austin, TX, our corporate home since 2007, we have many account managers and clients based throughout the United States.



Sales Results & ROI Spans Many Industries & Targets


Director, Commercial Truck Sales 

“We achieved a 341% ROI with our campaign for commercial vehicle sales, with 16% of the targeted database purchasing the vehicle within 6-months. We’ve used it 7 years now.”



Campaigns Build Trust & Long-Term Customer Value


SVP, Sales – Technology Sourcing

“Our B2B campaign delivers such exceptional results, I wouldn’t believe it if I hadn’t seen it first-hand, like 56% CTA which is 100X better than our online-only campaigns.  We overlay exact targets with an Ai campaign, and our targets respond. We’ve used it for 3+ years.”

Marketing Director, Insurance

“Our consumer campaign in public places is better than ever, producing +30% lift in sales.  It’s one of our strongest assets connecting marketing and sales … sales agents love it.”



Sales Results & ROI Spans Many Industries & Targets


Director, Commercial Truck Sales 

“We achieved a 341% ROI with our campaign for commercial vehicle sales, with 16% of the targeted database purchasing the vehicle within 6-months.  That’s why we’ve worked with Audience Innovation for 7 years now.”


More Examples of Results



SVP, Sales – Technology Sourcing

“Our B2B campaign delivers such exceptional results, I wouldn’t believe it if I hadn’t seen it first-hand, like 56% CTA which is 100X better than our online-only campaigns.  We overlay exact targets with an Ai campaign, and our targets respond. We’ve been with Ai for 3+ years.”

Marketing Director, Insurance

“Our consumer targeted campaign in public places is better than ever, and producing +30% lift in sales.  It’s one of our strongest assets connecting marketing and sales, in terms of result delivery, and … our agents love it.”


Campaigns Inspire Trust &
Long-Term Customer Goal



1 – Database Targeting is Our Leading Expertise

Our databases are crafted from 30+ years experience, sculpting effective targeting for clients large and small, and cultivated results and sales ROI.



2 – Magazine Cover Wrap Marketing Campaigns

Campaigns are designed to reach and engage any target, over a sequenced timeframe, to drive target interaction, loyalty, response and reliable sales ROI.



1 – Database Targeting is Our Leading Expertise

Our databases are crafted from 30+ years experience, sculpting effective targeting for clients large and small, and cultivated results and sales ROI.


2 – Magazine Cover Wrap Marketing Campaigns

Campaigns are designed to engage any target over a sequenced timeframe, to drive interaction, loyalty, response and sales ROI.


3 – Tactical Interactive OFFLINE+ONLINE Solutions

Interactive innovation gives urgency and interest. We build the exact campaign for our client based on cultivating relationships of greatest value, using AR, VR, Buzz Cards, Video & NFC.



3 – Tactical Interactive OFFLINE+ONLINE Solutions

Interactive innovation gives urgency and interest. We build the exact campaign for our client based on cultivating relationships of greatest value, using AR, VR, Buzz Cards, Video, NFC, & other tech devices.

Why Audience Innovation

Audience Innovation was founded with one principle – integrity. We’re well known for ‘surgical’ delivery and our stand for integrity for our client and agency partners.




Why Audience Innovation

Audience Innovation was founded with one principle – integrityWe’re well known for ‘surgical’ delivery and our stand for integrity for our client and agency partners.



We have hundreds of clients who’ve now engaged Audience Innovation for 10+ years. Join us and you’ll see how we generate such valuable ROI results.