About Us


Touchpoints That Matter®

Tangible Touchpoints Deliver Tangible Results


About Us

Touchpoints That Matter®

Tangible Touchpoints
Deliver Tangible Results

About Us: Founded in 2006, Audience Innovation focuses on client’s high-value targets, and delivers 360° multi-touch messaging with both online and offline content. Clients use our 5-step process to engage the customers and prospects who are most vital to their business and, driving sales results. Clients choose Audience Innovation, stay with Audience Innovation. Contact us for more info today – hello@audienceinnovation.com

Founded in 2006, Audience Innovation focuses on client’s high-value targets, and delivers 360° multi-touch messaging with both online and offline content. Clients use our 5-step process to engage the customers and prospects most vital to their business and, driving sales results.

Clients who engage with Audience Innovation, stay with Audience Innovation.

INTRO: Company & Founder

Audience Innovation is a direct marketing specialist, providing adept delivery of high-value touch points, via magazine cover wrap and interactive platforms.

We engage your most valued customers, prospects, patients and decision-makers for thought leadership, B2B, educational, call-to-action, sales assets, point-of-care, & point-of-sale.

  • Launched by Paul Kostial, President & CEO, Audience Innovation has long developed a reputation of excellence since our inception in 2006.
  • Kostial was formerly VP with Time Inc./Targeted Media for 17 years, their former cover wrap division, and worked with multiple brands.

We work with both client and/or agency partners and, build all cover wrap platforms with fully-managed activation for simplicity, impact, and proven sales ROI engagement, for one-time impact and longer-term branding, pharma, executive, for communication & messaging goals.


Clients, Flexibility & Solution Options

We’re all about flexibility, and pride ourselves on our 400+ publishing partners, as well as the most advanced, and flexible options, including first-to-launch variable printing, embedded video, interactive tagging.

Our clients include many Fortune 500® companies, as well as smaller and mid-sized clients who we develop adept tactics for key targets.

Headquartered from Austin, TX, our corporate home since 2007, we have account managers and clients throughout the United States.



INTRO: Company & Founder

Audience Innovation is a direct marketing specialist, providing adept delivery of high-value touch points, via magazine cover wrap and interactive offline platforms.

We engage your most valued customers, prospects, patients and decision-makers for thought leadership, B2B, educational, call-to-action, sales assets, point-of-care, & point-of-sale campaigns.

Launched by Paul Kostial, President & CEO, Audience Innovation has long developed a reputation of excellence since our inception in 2006. Kostial was formerly VP with Time Inc./Targeted Media for 17 years, their former cover wrap division, and worked with many brands and large/small clients.

We work with both client and/or agency partners and, build all platforms with fully-managed activation for simplicity, impact, and proven sales ROI engagement, for one-time impact and longer-term branding, pharma, executive, and messaging objectives.



Client Flexibility & Solutions

We’re all about flexibility, and pride ourselves on our 400+ publishing partners, as well as the most advanced, and flexible options, including first-to-launch variable printing, embedded video, interactive tagging, retargeting.

Our clients include many Fortune 500® companies, as well as smaller and mid-sized clients who we’ve developed adept tactics for key targets.

Headquartered from Austin, TX, our corporate home since 2007, we have many account managers and clients based throughout the United States.



Sales Results & ROI Spans Many Industries & Targets


Director, Commercial Truck Sales 

“We achieved a 341% ROI with our campaign for commercial vehicle sales, with 16% of the targeted database purchasing the vehicle within 6-months.  That’s why we’ve used Ai for 7 consecutive years now.”



Campaigns Build Trust & Long-Term Customer Value


SVP, Sales – Technology Sourcing

“Our B2B campaign delivers such exceptional results, I wouldn’t believe it if I hadn’t seen it first-hand, like 56% CTA which is 100X better than our online-only campaigns.  We overlay exact targets with an Ai campaign, and our targets respond.  It’s genius, and we’ve been with Ai for 3+ years.”

Marketing Director, Insurance

“Our consumer campaign in public places is better than ever, producing +30% lift in sales.  It’s one of our strongest assets connecting marketing and sales, based on result delivery, and … our agents love it.”



Sales Results & ROI Spans Many Industries & Targets


Director, Commercial Truck Sales 

“We achieved a 341% ROI with our campaign for commercial vehicle sales, with 16% of the targeted database purchasing the vehicle within 6-months.  That’s why we’ve worked with Audience Innovation for 7 years now.”


More Examples of Results



SVP, Sales – Technology Sourcing

“Our B2B campaign delivers such exceptional results, I wouldn’t believe it if I hadn’t seen it first-hand, like 56% CTA which is 100X better than our online-only campaigns.  We overlay exact targets with an Ai campaign, and our targets respond.  It’s genius, and we’ve been with Ai for 3+ years now.”

Marketing Director, Insurance

“Our consumer targeted campaign in public places is better than ever, and producing +30% lift in sales.  It’s one of our strongest assets connecting marketing and sales, in terms of result delivery, and … our agents love it.”


Campaigns Inspire Trust &
Long-Term Customer Goal



1 – Database Targeting is Our Leading Expertise

Our databases are crafted from 30+ years experience, sculpting effective targeting for clients large and small, and cultivated results and sales ROI.



2 – Magazine Cover Wrap Marketing Campaigns

Campaigns are designed to reach and engage any target, over a sequenced timeframe, to drive target interaction, loyalty, response and reliable sales ROI.



1 – Database Targeting is Our Leading Expertise

Our databases are crafted from 30+ years experience, sculpting effective targeting for clients large and small, and cultivated results and sales ROI.


2 – Magazine Cover Wrap Marketing Campaigns

Campaigns are designed to engage any target over a sequenced timeframe, to drive interaction, loyalty, response and sales ROI.


3 – Tactical Interactive OFFLINE+ONLINE Solutions

Interactive innovation yields interest, and action.  We build the exact campaign based on cultivating relationships of value, and using AR, VR, Buzz Cards, Video, embedded NFC, and other tag devices.



3 – Tactical Interactive OFFLINE+ONLINE Solutions

Interactive innovation gives urgency, and interest.  We build the exact campaign for our client, based on cultivating relationships of greatest value, using AR, VR, Buzz Cards, Video, embedded NFC, & other tech devices.

Why Audience Innovation

Audience Innovation was founded with one principle – integrity.

We’re well known for ‘surgical’ delivery and our stand for integrity for our client and agency partners, we’re focused from get-go to completion.

Our platforms are most adept for: PUBLIC PLACE targets, POINT-of-CARE targets, and 1:1 campaigns for both B2B and AFFLUENT targets.




Why Audience Innovation

Audience Innovation was founded with one principle at our core – integrity.

We’re well known for ‘surgical’ delivery and our stand for integrity for our client and agency partners, we’re focused from get-go to completion.


Our campaign solutions are most adept for: PUBLIC PLACE and POINT-of-CARE campaigns, and 1:1 campaigns for both B2B and AFFLUENT targets.


We have hundreds of clients who’ve now engaged Audience Innovation for 10+ years.  Join us and you’ll see how we generate such valuable ROI results.


Three Simple Steps to Learn More About Our 360° Targeting Options

STEP 1 • DATABASE

What target audience is most important to your brand’s growth today? Let’s start there.

STEP 2 • START DATE

When’s the ideal start date? Most of our client’s want to start asap. We’ll give you options.

STEP 3 • MESSAGING

We’ll craft your multi-touch messaging strategy with BOTH offline and online touch points.

Use the Calendar Option Below to Choose Your Day/Time to Chat with Our Designer

Three Simple Steps Activate
Your Cover Wrap Platform

STEP 1 – DATABASE

What target audience is most important to your brand’s growth today?

STEP 2 – START DATE

When’s the ideal start date? Most of our client’s want to start asap.

STEP 3 – MESSAGING

We’ll then craft your multi-touch strategy for your target audience.

“We’re so pleased we spoke with Audience Innovation. It didn’t take much to grasp how they get the results they deliver and, why offline + online sequencing is critical to cut the clutter.”

EVP, Sales & Marketing
Global Chemical Company