Audience Innovation® – Cover Wrap Results & Case Studies 02

More Campaign Results &
Customer Testimonials

Tangible Touch Points Deliver Tangible Results®
Magazine Cover Wrap & Interactive Marketing

What campaign recipients say …

“Thanks for the information! We will explore further, and appreciate the marketing program.”

“Yes, thank you. We will contact (client) when we remodel our two BK’s next year. Thank you.”

“Thanks for the gift, and sharing your ads with us. It definitely caught my attention in my busy life!”

“Our CEO really enjoyed receiving Forbes; thank you for her, and we appreciate your CEO updates.”

“Our trade buyers appreciate you sending the magazines. We found ideas we missed online.”

• 99% Precise Target Reach
• 90% Campaign Awareness
• 80% Messaging Readership
• Up to 70% CTA and/or Purchase

• $41MM+ New Policies, Insurance
• $37MM+ New Deposits, Banking
• 70% of B2B Campaigns Renew

• 90% Top 25 Pharma’s Use Cover Wraps
• 80% Fortune 500® Use Cover Wraps
• 70% of Our Clients Renew Annually
• 60% of Our Clients Renew for 3+ Years
• The longest-running campaign is 17+ years.

“Thanks for the information! We will explore further, and appreciate the marketing program.”

“Yes, thank you. We will contact (client) when we remodel our two BK’s next year. Thank you.”

“Thanks for the gift, and sharing your ads with us. It definitely caught my attention in my busy life!”

“Our CEO really enjoyed receiving Forbes; thank you for her, and we appreciate your CEO updates.”

“Our trade buyers appreciate you sending the magazines. We found options we had missed online.”

• 99% Precise Target Reach
• 90% Campaign Awareness
• 80% Messaging Readership
• Up to 70% CTA and/or Purchase

• $41MM+ New Policies, Insurance
• $37MM+ New Deposits, Banking
• 70% of B2B Campaigns Renew

• 90% Top 25 Pharma’s Use Wraps
• 80% Fortune 500® Use Cover Wraps
• 70% of Our Clients Renew Annually
• 60% of Our Clients Renew 3+ Years
• The longest-running is 11+ years.

Allergist’s Point-of-Care

• 93% of Respondents Read Wraps
• 71% of Allerists Recommended
• Campaign Continued 2 Years

Primary Care Physician’s

• 9,000 Point-of-Care Waiting Areas
• 51% Increase in Patient in Inquiries
• 71% of Physician’s Recommended

Dentist’s Offices

• 75% Dentist’s Valued the Campaign
• 69% Confirmed Increase Inquiries
• 64% Confirmed Increase in Sales
• 71% Requested Promo Continuation

Urologist’s Offices & Barber Shops

• 4,300 Barber Shops
• 7,700 Urologist’s Offices
• 57% Confirmed Increase Inquiries
• 36% Confirmed Increase in Sales
• +21% Increase in Prescriptions Filled

Creating Valued Patient Experiences for

OB/GYN POINT-of-CARE

Creating Valued Patient Experiences

OB/GYN POINT-of-CARE

Allergist’s Point-of-Care

• 93% of Respondents Read Wraps
• 71% of Allergists Recommended
• Campaign Continued 2 Years

Primary Care Physician’s

• 9,000 Point-of-Care Waiting Areas
• 51% Increase in Patient in Inquiries
• 71% of Physician’s Recommended

Dentist’s Offices

• 75% Dentist’s Valued the Campaign
• 69% Confirmed Increase Inquiries
• 64% Confirmed Increase in Sales
• 71% Requested Promo Continuation

Urologist’s Offices & Barber Shops

• 4,300 Barber Shops
• 7,700 Urologist’s Offices
• 57% Confirmed Increase Inquiries
• 36% Confirmed Increase in Sales
• +21% Increase in Prescriptions Filled

Top 20 CVB & Tourism

• 2,800+ Multicultural Hair Salons
• 12% Increase Call-to-Action
• Converted 81% of Travel Inquiries
• Campaign Continued 4 Years

Top 10 CVB & Tourism

• 4,900 Meeting & Convention Planners
• 62% “Now Considering Destination”
• Converted 37% of Inquiries, 6 Months
• Campaign Continued 3 Years

“I like being able to share the magazine with colleagues who love it and it has certainly put your city CVB in my short term memory. Thank you!”

“I would love to do a site visit to consider bringing a conference to your city after 2022, as we’re booked until then. And, we have four chapters.”

Creating Valued Customer Experiences for

MEETINGS & CONVENTIONS

Infographic semi circle in thin line flat style. Business presentation template with 5 options, parts, steps. Can be used for cycle diagram, graph, round chart.

Creating Valued Customer Experiences

MEETINGS & CONVENTIONS

Top 20 CVB & Tourism

• 2,800+ Multicultural Hair Salons
• 12% Increase Call-to-Action
• Converted 81% of Travel Inquiries
• Campaign Continued 4 Years

Top 10 CVB & Tourism

• 4,900 Meeting+Convention Planr’s
• 62% “Now Considering Destination”
• Converted 37% of Inquiries
• Campaign Continued 3 Years

“I like being able to share the gift with colleagues who love it and it has certainly put your city CVB in my short term memory. Thank you!”

“I would love a site visit to consider bringing a conference to your city after 2022; we’re booked until then, but have four chapters in your state.”

Regional Insurance

• 4,000 Public Places Statewide
• 23% of Agents Had Sales Increase
• Campaign Continued 6 Years

Commercial Insurance

• 2,000 Brokers & Business Carriers
• 70% Conversion to Sales Channel
• Campaign Continued 3 Years

Industrial Insurance

• 3,100 Senior Managers & Directors
• 92% Confirmed Reading Cover Wraps
• Campaign Continued 7 Years

Creating Valued Customer Experiences for

COMMERCIAL INSURANCE

Creating Valued Customer Experiences

COMMERCIAL INSURANCE

Regional Insurance

• 4,000 Public Places Statewide
• 23% of Agents Had Sales Increase
• Campaign Continued 6 Years

Commercial Insurance

• 2,000 Brokers & Business Carriers
• 70% Conversion to Sales Channel
• Campaign Continued 3 Years

Industrial Insurance

• 3,100 Senior Managers & Directors
• 92% Confirmed Reading Wraps
• Campaign Continued 7 Years

Luxury Automotive

• Invite, One-Shot Ride & Drive
• Targeted 100,000 Lease Renewals
• 3X Sales Result ROI vs. Expected
• 92% Dealers Said “Excellent Results”

Commercial Truck

• 75% “More Likely to Consider”
• 88% “Found Value & Interest”
• 72% Brand Stronger vs. Competitors

“Your trucks have come a long way since my last Dodge Ram truck. Also your new dealer in Albany, ‘Zappone Dodge’ had a great lineup to look at and are friendly & helpful. Thanks for stepping up!”

“This is one of the most clever promotions I’ve ever gotten. Thank you so much, it’s appreciated!”

Commercial Cargo Van

• 16% Purchased Vehicle in 6 Months
• 341% ROI, Sales vs. Campaign Cost
• Campaign Continued 7 Years

“Great reputation in the newer RAM cars/trucks. Business associate just bought a new ProMaster and loves it! So, we’re fans, and appreciate it!”

Creating Valued Customer Experiences for

LUXURY AUTOMOTIVE

Creating Valued Customer Experiences

LUXURY AUTOMOTIVE

Luxury Automotive

• Invite, One-Shot Ride & Drive
• Targeted 100,000 Lease Renewals
• 3X Sales Result ROI vs. Expected
• 92% Dealers – “Excellent Results”

Commercial Truck

• 75% “More Likely to Consider”
• 88% “Found Value & Interest”
• 72% Brand Stronger vs. Competitors

“Your trucks have come a long way since my last Ram truck. Also your new dealer in Albany, ‘Zappone Dodge’ had a great lineup to look at and are friendly & helpful. Thanks for stepping up!”

“This is one of the most clever promotions I’ve ever gotten. Thank you so much, ESPN is appreciated!”

Commercial Cargo Van

• 16% Purchased Vehicle in 6 Months
• 341% ROI, Sales vs. Campaign Cost
• Campaign Continued 7 Years

“Great reputation in the newer Dodge cars/trucks. Business associate just bought a new ProMaster and loves it! So, we’re fans of Dodge, & appreciate ESPN!”

Private Wealth Management

• 5,000 Middle Market Presidents
• 82% “Best or Better Than Most”
• 57% “More Likely to Transfer”
• $41MM in New Deposits Attributed

“Thank you for the Forbes subscription – I appreciated receiving it. Made me more aware of Private Bank and would consider my clients!”

Mortgage Brokers

• 3,800 Real Estate Brokers & Bankers
• 51% Engaged w/Sales Rep, 2 Months
• 22% Conversion to Client/Sales
• Campaign Continued 3 Years

Commercial Banking

• 96% Aware of Bank Campaign
• 31% Contacted Bank as a Result
• $37MM New Deposits Generated

Creating Valued Customer Experiences for

COMMERCIAL BANKING

Creating Valued Customer Experiences

COMMERCIAL BANKING

Private Wealth Management

• 5,000 Middle Market Presidents
• 82% “Best or Better Than Most”
• 57% “More Likely to Transfer”
• $41MM in New Deposits Attributed

“Thank you for the subscription – I appreciated receiving it. Made me more aware of Private Bank and I’ll now mention them to clients!”

Mortgage Brokers

• 3,800 Real Estate Brokers & Bankers
• 51% Engaged w/Sales Rep, 2 Months
• 22% Conversion to Client/Sales
• Campaign Continued 3 Years

Commercial Banking

• 96% Aware of Bank Campaign
• 31% Contacted Bank as a Result
• $37MM New Deposits Generated

Luxury Hotels & Resorts

• 2,000 Meeting & Convention Planners
• 77% More Likely to Consider
• +16% Lift in Rooms Booked, 6-Months
• Campaign Continued 6 Years

“It is a photographically beautiful magazine and I applaud you on your tasteful choice in branding.”

“It’s an unexpected treat! Thank you!”

Luxury Hotels & Resorts

• 1,000 Meeting Planners
• 75% Rated Stronger vs. Competitors
• 67% Strengthened Relationship

“Well done. Please contact me for new dates.”

“The covers keep the resorts fresh on my mind, and provide updated info I wouldn’t have never taken the time to read elsewhere. Thank you!”

“Fresh. Informative, and outside the box, keeps the resort top-of-mind every time I get an issue.”

Creating Valued Customer Experiences for

MEETINGS & CONVENTIONS

Creating Valued Customer Experiences

MEETINGS & CONVENTIONS

Luxury Hotels & Resorts

• 2,000 Meeting+Convention Plan’rs
• 77% More Likely to Consider
• +16% Lift in Rooms Booked
• Campaign Continued 6 Years

“It is a photographically beautiful magazine and I applaud you on your tasteful choice as a branding title.”

“It’s an unexpected gift! Thank you!”

Luxury Hotels & Resorts

• 1,000 Meeting Planners
• 75% Rated Stronger vs. Competitors
• 67% Strengthened Relationship

“The covers keep the resorts fresh on my mind, and provide updated info I wouldn’t have never taken the time to read elsewhere. Thank you.”

“Fresh. Informative, and outside the box, keeps the resort top-of-mind every time I get your new covers.”

“Well done. Please contact me to discuss new dates for next year.”

Professional Hair Care

• 10,000 Authorized Hair Salons
• 82% Salons Said Sales Increased
• Campaign Continued 3 Years

National Soft Drink

• 1,800 Foodservice & Trade Buyers
• 27% Tracked Sales Lift of 50% or More
• Campaign Continued 4 Years

Global Soft Drink

• 1,200 Bottlers & 4,000 Grocery Stores
• 83% of Stores Increased End Caps
• Campaign Continued 5 Years

Creating Valued Customer Experiences for

MEN’S HAIR CARE

Professional Hair Care

• 10,000 Authorized Hair Salons
• 82% Salons Said Sales Increased
• Campaign Continued 3 Years

National Soft Drink

• 1,800 Foodservice & Trade Buyers
• 27% Tracked Sales Lift of 50%+
• Campaign Continued 4 Years

Global Soft Drink

• 1,200 Bottlers & 4,000 Groceries
• 83% of Stores Increased End Caps
• Campaign Continued 5 Years

What campaign recipients say …

“Thanks for the information! We will explore further, and appreciate the marketing program.”

“Yes, thank you. We will contact (client) when we remodel our two BK’s next year. Thank you.”

“Thanks for the gift, and sharing your ads with us. It definitely caught my attention in my busy life!”

“Our CEO really enjoyed receiving Forbes; thank you for her, and we appreciate your CEO updates.”

“Our trade buyers appreciate you sending the magazines. We found ideas we missed online.”

• 99% Precise Target Reach • 90% Campaign Awareness • 80% Messaging Readership • Up to 70% CTA and/or Purchase

• $41MM+ New Policies, Insurance • $37MM+ New Deposits, Banking • 70% of B2B Campaigns Renew

• 90% Top 25 Pharma’s Use Cover Wraps • 80% Fortune 500® Use Cover Wraps • 70% of Our Clients Renew Annually • 60% of Our Clients Renew for 3+ Years • The longest-running campaign is 17+ years.

“Thanks for the information! We will explore further, and appreciate the marketing program.”

“Yes, thank you. We will contact (client) when we remodel our two BK’s next year. Thank you.”

“Thanks for the gift, and sharing your ads with us. It definitely caught my attention in my busy life!”

“Our CEO really enjoyed receiving Forbes; thank you for her, and we appreciate your CEO updates.”

“Our trade buyers appreciate you sending the magazines. We found options we had missed online.”

• 99% Precise Target Reach • 90% Campaign Awareness • 80% Messaging Readership • Up to 70% CTA and/or Purchase

• $41MM+ New Policies, Insurance • $37MM+ New Deposits, Banking • 70% of B2B Campaigns Renew

• 90% Top 25 Pharma’s Use Wraps • 80% Fortune 500® Use Cover Wraps • 70% of Our Clients Renew Annually • 60% of Our Clients Renew 3+ Years • The longest-running is 11+ years.

Allergist’s Point-of-Care

• 93% of Respondents Read Wraps • 71% of Allerists Recommended • Campaign Continued 2 Years

Primary Care Physician’s

• 9,000 Point-of-Care Waiting Areas • 51% Increase in Patient in Inquiries • 71% of Physician’s Recommended

Dentist’s Offices

• 75% Dentist’s Valued the Campaign • 69% Confirmed Increase Inquiries • 64% Confirmed Increase in Sales • 71% Requested Promo Continuation

Urologist’s Offices & Barber Shops

• 4,300 Barber Shops • 7,700 Urologist’s Offices • 57% Confirmed Increase Inquiries • 36% Confirmed Increase in Sales • +21% Increase in Prescriptions Filled

Creating Valued Patient Experiences for

OB/GYN POINT-of-CARE

Creating Valued Patient Experiences

OB/GYN POINT-of-CARE

Allergist’s Point-of-Care

• 93% of Respondents Read Wraps • 71% of Allergists Recommended • Campaign Continued 2 Years

Primary Care Physician’s

• 9,000 Point-of-Care Waiting Areas • 51% Increase in Patient in Inquiries • 71% of Physician’s Recommended

Dentist’s Offices

• 75% Dentist’s Valued the Campaign • 69% Confirmed Increase Inquiries • 64% Confirmed Increase in Sales • 71% Requested Promo Continuation

Urologist’s Offices & Barber Shops

• 4,300 Barber Shops • 7,700 Urologist’s Offices • 57% Confirmed Increase Inquiries • 36% Confirmed Increase in Sales • +21% Increase in Prescriptions Filled

Top 20 CVB & Tourism

• 2,800+ Multicultural Hair Salons • 12% Increase Call-to-Action • Converted 81% of Travel Inquiries • Campaign Continued 4 Years

Top 10 CVB & Tourism

• 4,900 Meeting & Convention Planners • 62% “Now Considering Destination” • Converted 37% of Inquiries, 6 Months • Campaign Continued 3 Years

“I like being able to share the magazine with colleagues who love it and it has certainly put your city CVB in my short term memory. Thank you!”

“I would love to do a site visit to consider bringing a conference to your city after 2022, as we’re booked until then. And, we have four chapters.”

Creating Valued Customer Experiences for

MEETINGS & CONVENTIONS

Creating Valued Customer Experiences

MEETINGS & CONVENTIONS

Top 20 CVB & Tourism

• 2,800+ Multicultural Hair Salons • 12% Increase Call-to-Action • Converted 81% of Travel Inquiries • Campaign Continued 4 Years

Top 10 CVB & Tourism

• 4,900 Meeting+Convention Planr’s • 62% “Now Considering Destination” • Converted 37% of Inquiries • Campaign Continued 3 Years

“I like being able to share the gift with colleagues who love it and it has certainly put your city CVB in my short term memory. Thank you!”

“I would love a site visit to consider bringing a conference to your city after 2022; we’re booked until then, but have four chapters in your state.”

Regional Insurance

• 4,000 Public Places Statewide • 23% of Agents Had Sales Increase • Campaign Continued 6 Years

Commercial Insurance

• 2,000 Brokers & Business Carriers • 70% Conversion to Sales Channel • Campaign Continued 3 Years

Industrial Insurance

• 3,100 Senior Managers & Directors • 92% Confirmed Reading Cover Wraps • Campaign Continued 7 Years

Creating Valued Customer Experiences for

COMMERCIAL INSURANCE

Creating Valued Customer Experiences

COMMERCIAL INSURANCE

Regional Insurance

• 4,000 Public Places Statewide • 23% of Agents Had Sales Increase • Campaign Continued 6 Years

Commercial Insurance

• 2,000 Brokers & Business Carriers • 70% Conversion to Sales Channel • Campaign Continued 3 Years

Industrial Insurance

• 3,100 Senior Managers & Directors • 92% Confirmed Reading Wraps • Campaign Continued 7 Years

Luxury Automotive

• Invite, One-Shot Ride & Drive • Targeted 100,000 Lease Renewals • 3X Sales Result ROI vs. Expected • 92% Dealers Said “Excellent Results”

Commercial Truck

• 75% “More Likely to Consider” • 88% “Found Value & Interest” • 72% Brand Stronger vs. Competitors

“Your trucks have come a long way since my last Dodge Ram truck. Also your new dealer in Albany, ‘Zappone Dodge’ had a great lineup to look at and are friendly & helpful. Thanks for stepping up!”

“This is one of the most clever promotions I’ve ever gotten. Thank you so much, it’s appreciated!”

Commercial Cargo Van

• 16% Purchased Vehicle in 6 Months • 341% ROI, Sales vs. Campaign Cost • Campaign Continued 7 Years

“Great reputation in the newer RAM cars/trucks. Business associate just bought a new ProMaster and loves it! So, we’re fans, and appreciate it!”

Creating Valued Customer Experiences for

LUXURY AUTOMOTIVE

• 99% Precise Target Reach
• 90% Campaign Awareness
• 80% Messaging Readership
• Up to 70% CTA and/or Purchase

• $41MM+ New Policies, Insurance
• $37MM+ New Deposits, Banking
• 70% of B2B Campaigns Renew

• 90% Top 25 Pharma’s Use Cover Wraps
• 80% Fortune 500® Use Cover Wraps
• 70% of Our Clients Renew Annually
• 60% of Our Clients Renew for 3+ Years
• The longest-running campaign is 17+ years.

• 99% Precise Target Reach
• 90% Campaign Awareness
• 80% Messaging Readership
• Up to 70% CTA and/or Purchase

• $41MM+ New Policies, Insurance
• $37MM+ New Deposits, Banking
• 70% of B2B Campaigns Renew

• 90% Top 25 Pharma’s Use Wraps
• 80% Fortune 500® Use Cover Wraps
• 70% of Our Clients Renew Annually
• 60% of Our Clients Renew 3+ Years
• The longest-running is 11+ years.

• 93% of Respondents Read Wraps
• 71% of Allerists Recommended
• Campaign Continued 2 Years

• 9,000 Point-of-Care Waiting Areas
• 51% Increase in Patient in Inquiries
• 71% of Physician’s Recommended

• 75% Dentist’s Valued the Campaign
• 69% Confirmed Increase Inquiries
• 64% Confirmed Increase in Sales
• 71% Requested Promo Continuation

• 4,300 Barber Shops
• 7,700 Urologist’s Offices
• 57% Confirmed Increase Inquiries
• 36% Confirmed Increase in Sales
• +21% Increase in Prescriptions Filled

• 93% of Respondents Read Wraps
• 71% of Allergists Recommended
• Campaign Continued 2 Years

• 9,000 Point-of-Care Waiting Areas
• 51% Increase in Patient in Inquiries
• 71% of Physician’s Recommended

• 75% Dentist’s Valued the Campaign
• 69% Confirmed Increase Inquiries
• 64% Confirmed Increase in Sales
• 71% Requested Promo Continuation

• 4,300 Barber Shops
• 7,700 Urologist’s Offices
• 57% Confirmed Increase Inquiries
• 36% Confirmed Increase in Sales
• +21% Increase in Prescriptions Filled

• 2,800+ Multicultural Hair Salons
• 12% Increase Call-to-Action
• Converted 81% of Travel Inquiries
• Campaign Continued 4 Years

• 4,900 Meeting & Convention Planners
• 62% “Now Considering Destination”
• Converted 37% of Inquiries, 6 Months
• Campaign Continued 3 Years

• 2,800+ Multicultural Hair Salons
• 12% Increase Call-to-Action
• Converted 81% of Travel Inquiries
• Campaign Continued 4 Years

• 4,900 Meeting+Convention Planr’s
• 62% “Now Considering Destination”
• Converted 37% of Inquiries
• Campaign Continued 3 Years

• 4,000 Public Places Statewide
• 23% of Agents Had Sales Increase
• Campaign Continued 6 Years

• 2,000 Brokers & Business Carriers
• 70% Conversion to Sales Channel
• Campaign Continued 3 Years

• 3,100 Senior Managers & Directors
• 92% Confirmed Reading Cover Wraps
• Campaign Continued 7 Years

• 4,000 Public Places Statewide
• 23% of Agents Had Sales Increase
• Campaign Continued 6 Years

• 2,000 Brokers & Business Carriers
• 70% Conversion to Sales Channel
• Campaign Continued 3 Years

• 3,100 Senior Managers & Directors
• 92% Confirmed Reading Wraps
• Campaign Continued 7 Years

• Invite, One-Shot Ride & Drive
• Targeted 100,000 Lease Renewals
• 3X Sales Result ROI vs. Expected
• 92% Dealers Said “Excellent Results”

• 75% “More Likely to Consider”
• 88% “Found Value & Interest”
• 72% Brand Stronger vs. Competitors

• 16% Purchased Vehicle in 6 Months
• 341% ROI, Sales vs. Campaign Cost
• Campaign Continued 7 Years

• Invite, One-Shot Ride & Drive
• Targeted 100,000 Lease Renewals
• 3X Sales Result ROI vs. Expected
• 92% Dealers – “Excellent Results”

• 75% “More Likely to Consider”
• 88% “Found Value & Interest”
• 72% Brand Stronger vs. Competitors

• 16% Purchased Vehicle in 6 Months
• 341% ROI, Sales vs. Campaign Cost
• Campaign Continued 7 Years

• 5,000 Middle Market Presidents
• 82% “Best or Better Than Most”
• 57% “More Likely to Transfer”
• $41MM in New Deposits Attributed

• 3,800 Real Estate Brokers & Bankers
• 51% Engaged w/Sales Rep, 2 Months
• 22% Conversion to Client/Sales
• Campaign Continued 3 Years

• 96% Aware of Bank Campaign
• 31% Contacted Bank as a Result
• $37MM New Deposits Generated

• 5,000 Middle Market Presidents
• 82% “Best or Better Than Most”
• 57% “More Likely to Transfer”
• $41MM in New Deposits Attributed

• 3,800 Real Estate Brokers & Bankers
• 51% Engaged w/Sales Rep, 2 Months
• 22% Conversion to Client/Sales
• Campaign Continued 3 Years

• 96% Aware of Bank Campaign
• 31% Contacted Bank as a Result
• $37MM New Deposits Generated

• 2,000 Meeting & Convention Planners
• 77% More Likely to Consider
• +16% Lift in Rooms Booked, 6-Months
• Campaign Continued 6 Years

• 1,000 Meeting Planners
• 75% Rated Stronger vs. Competitors
• 67% Strengthened Relationship