Simple Planning for Offline Touchpoints
– How Our Easy Target Planning & Activation Steps Work?
STEP 1 – We identify the TARGET AUDIENCE, high/low counts, and database sources – critical elements. You can target any direct-to-recipient database, out-of-home locations, or any combination of both. We’ll guide these decisions.
STEP 2 – We identify your best TIMING & TERM – preferred start date options based on timing, key events, business dates, etc. – and # of months per goals.
STEP 3 – We identify best the CONTENT PARTNER based on company, target, campaign specs given various magazine’s requirements, after Step #1 and #2.
STEP 4 – We identify your smartest RESULT MEASURES and, how your platform will be integrated with your sales team and your internal tracking channels.