Optimize Cover Wrap Messaging for Vital Targets

SEE COVER WRAP EXAMPLES
SEE COVER WRAP DEMOS

Fortify Key Relationships

With coverwrap marketing campaigns, you’re literally wrapping your company’s multi-page ‘brochure’ around the exterior of a well-known trusted content partner, for key relationships, of value to sales.

Lift Your Brand’s Stature

In doing so, you lift brand’s stature with your exact target and, deliver your company’s ongoing touch points, impressive call-to-action scores and, no matter for B2B, B2A or B2C, and POC.

Maximize Call-to-Action

Each campaign is designed to maximize objectives including: thought leadership, education, branding, awareness, augment sales goals, warming prospects, bridge-to-digital, CTA & ROI.

Cultivate Sales & ROI

Magazine cover wrap campaigns for both B2B and affluent targets cultivate highly visible and ‘welcomed’ clutter-busting relationship efforts, engaging reliable touch points and proven sales results.

Optimize Cover Wrap Messaging & Creative

Fortify Key Relationships

With coverwrap campaigns, you’re literally wrapping your company’s multi-page ‘brochure’ around the exterior of a well-known trusted content partner, for key relationships, of value and import to sales.

Lift Your Brand’s Stature

In doing so, you lift brand’s stature with your exact target audience, and deliver your company’s ongoing touch points, impressive call-to-action scores and, no matter if you’re targeting B2B & B2C, and point-of-care Rx targets too.

Maximize Call-to-Action

Each campaign is designed to maximize communication goals: thought leadership, education, branding, awareness, sales goals, engagement, warm your best prospects, bridge-to-digital, and CTA.

Cultivate Sales & ROI

Magazine coverwrap marketing campaigns for both B2B and affluent targets cultivate highly visible and ‘welcomed’ clutter-busting relationship efforts, engaging reliable touch points & measured sales ROI.
COVER WRAP EXAMPLES
SEE COVER WRAP DEMOS
These direct-to-recipient examples illustrate ideal campaign creative with the inside-front-cover message.

Best Practices for Your Vital B2B & AFFLUENT Targets

Best Practices for Your Vital B2B & AFFLUENT Targets

These direct-to-recipient examples illustrate ideal campaign creative with the inside-front-cover message. Typical, direct-to-location campaigns (like point-of-care and public place), don’t always include the same format.

Best Practices for INSIDE FRONT
COVER Executive Messaging

The inside front cover, for DIRECT-to-RECIPIENT targets, is THE most important creative messaging element of the entire unit. It’s critical to include some form of company/executive message.

Best Practices for
INSIDE FRONT COVER

The inside front cover, for DIRECT-to-RECIPIENT targets, is THE most important creative messaging element of the entire unit. It’s critical to include some form of company/executive message here.

Please ask us for samples of inside messaging, for your creative team.

SEQUENCED MESSAGING:  Branded Messaging • VIP Thought Leadership • Educational Updates • Patient Rx
Interaction • Sales Call-to-Action • Share Your Brand Story • New Product Launch • Corporate Rebranding
Company Announcements • CXO & C-Suite Messaging • Trade Shows & Events • Corporate Gifting • Customer
Loyalty & Appreciation • Seasonal Gifting • Holiday Gifting • Sales Driven Asset • Publicity & Press Releases

SEQUENCED
MESSAGING

Branded Messaging
Thought Leadership
Sales Call-to-Action
New Product Launch
Educational Updates
Corporate Rebranding
Share Your Brand Story
Company Announcements
CXO & C-Suite Messaging
Customer Appreciation
Patient Rx Interaction
Sales Driven Asset
Corporate Gifting
Trade Shows & Events
Seasonal & Holiday Gifting
Publicity & Press Releases
Let’s Them Know You Care

Clutter-Busting Options

Unit Size Options

Split Copy & Variable

Turn-Key Activation

Bookends & Sequencing

Bulk Orders & Events

Vibrant Creative Platform Entices Target Interaction

Magazine Cover Wrap Marketing & Interactive Digital Platforms

HOW Our Platforms Work?

We first align target definition, scale and scope.
Then determine start date, timing and content.

PLATFORM OPTIONS

WHY Our Platforms Work?

It’s a gesture of goodwill, tangible touch points elevated with high-value co-branded content.

CAMPAIGN EXAMPLES

WHAT Can You Expect?

You can expect a sales-driven asset that performs,
and happy customers open to interactive dialogue.

CAMPAIGN RESULTS

Vibrant Platforms:
How, Why & What

Magazine Cover Wrap
& Interactive Digital

HOW Platforms Work?

We first align target attributes, scale and scope. Then determine start date, timing, content partner and messaging.

PLATFORM OPTIONS

WHY Platforms Work?

It’s a gesture of goodwill, tangible touch points elevated with your highly valued co-branded messaging sequence.

CAMPAIGN EXAMPLES

WHAT Can You Expect?

You can expect sales-driven assets that perform, and happy customers open to sales dialogue & online interaction.

CAMPAIGN RESULTS

When Engaging Interactive Devices, You Create a Direct
Bridge to Your Target’s Smart Phones for Online Actions

Our BRIDGE-to-DIGITAL enhances user engagement via multiple interactive devices and engagement options.

Company Video via Augmented Reality Solution

In this example, an augmented reality platform delivers a CEO video
direct to the targeted user’s smart phones via client’s cover wrap.

– NFC TECHNOLOGY
– AUGMENTED REALITY
– INTERACTIVE BUZZ CARDS
– HIGH-VALUE DIRECT MAIL
– DYNAMIC LANDING PAGES
– VIDEO SALES FOLDERS
– LICENSED CONTENT

Add interactive tags for direct-to-mobile user experience.

Interactive Tags Create
a Direct Bridge to Your
Target’s Smart Phones

Our BRIDGE-to-DIGITAL enhances user engagement via multiple interactive devices and engagement options.

Company Video via Augmented
Reality Cover Wrap Device

In this example, an augmented reality platform delivers a CEO video direct to target’s smart phones via cover wrap.

NFC TECHNOLOGY
AUGMENTED REALITY
DYNAMIC LANDING PAGES
HIGH-VALUE DIRECT MAIL
INTERACTIVE BUZZ CARDS
VIDEO SALES FOLDERS
LICENSED CONTENT

Add interactive tags to any activation
for direct-to-mobile user experience.

Three Simple Steps to Start Your Multi-touch Campaign

Let's Chat About Your Targets
Use Our Calendar Scheduler Below

Three Simple Steps to
Start Your Multi-touch
Messaging Campaign

Let's Chat About Your Key Targets
Use Our Calendar Scheduler Below

“We’re so pleased we spoke with Audience Innovation. It didn’t take
much to grasp how they get the results they deliver and, why offline
plus online sequencing is critical to cutting through the clutter.”

“We’re so pleased we spoke with Audience Innovation. It didn’t take much to grasp how they get the results they deliver and, why offline plus online sequencing is so critical to cutting through the clutter.”

EVP, Sales & Marketing • Global Chemical Company

EVP, Sales & Marketing
Global Chemical Company

STEP 1 • YOUR AUDIENCE

STEP 1 • YOUR
TARGET AUDIENCE

Who are the most important targets for growth today and this coming year? Let’s start here and discuss the best tactics for reliable sales growth.
Who are the most important targets for growth today and this coming year? Let’s start here and discuss the best tactics for your reliable sales growth.

STEP 2 • YOUR START DATE

STEP 2 • YOUR
START DATE

When is the ideal start date? Most of our clients want to start as soon as possible. We’ll discuss the best timing and duration for your campaign.
When is the ideal start date? Most of our clients want to start as soon as possible. We’ll discuss the best timing and duration for your best campaign.

STEP 3 • YOUR MESSAGING

STEP 3 • YOUR
MESSAGING

What is your smartest message agenda that will move the needle most? We work with marketing and sales teams to craft multi-touch messaging.
What is your smartest messaging agenda that will move the needle most? We work with marketing and sales to craft multi-touch messaging.

LET'S CHAT ABOUT YOUR MOST CRITICAL OBJECTIVES

LET'S CHAT ABOUT
YOUR OBJECTIVES

In today's overwhelming marketing world, there's never been a better time to stand above your
competition with a vibrant messaging campaign that will delivers the impact you need for sales.

In today's overwhelming marketing world, there's never been a better time to stand well above your competition via a smart messaging campaign that delivers the impact needed for sales.

Let's Chat About Your Audience
Choose Your Best Day/Time Below

Choose Your Best Day/Time

Or Send Us an Email to Get Started
Share a Few Details & We'll Respond

Or Send Us an Email to Start
Share a Few Details & We'll Respond

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every other month – beneficial updates for our customer's success.

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We publish only about every other month, with
beneficial updates for our customer's success.

Simple Overviews

Helpful Resources

Smartest Targets

Additional Options

Results & Examples

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Get Quick Quote

Simple Overviews

Smartest Targets

Results & Examples

Our Media Kit

Webinar & Trade

Additional Options

Helpful Resources

Contact Us Today

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© 2006 – Audience Innovation. All Rights Reserved. – All brands and logos are owned by their respective companies, and shared here in partnership – Privacy Policy • Terms of Service • Kostial Company LLC
© 2006 – Audience Innovation. All Rights Reserved. All
brands and logos are owned by their respective companies.
Privacy Policy • Terms of Service • Kostial Company LLC
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