STEP 1 – We identify TARGET, high/low counts, and database source/s – these elements are critical. This sets the stage for content options.
STEP 2 – We identify TIMING – preferred start date options based on timing, key events, business dates, etc. – and # of months per objectives.
STEP 3 – We identify best CONTENT partner based on content, target, campaign specs given various magazine’s requirements.
STEP 4 – We identify RESULTS measures and, how your platform will be integrated with your sales team and sales tracking channels to measure.