Audience Innovation uses our in-house team of experts to develop every database for each and every campaign created, combined with our sourcing experts both nationwide and, internationally.
We often work with clients who already have a database and, we either augment what’s given, and/or start from scratch – it’s client/agency choice in these cases. Always, we first clean a database, no matter what source. It’s THE most pivotal initial step – everything else fails if the database is poor quality and/or not cleaned/culled.
Our database services are also available a la carte. Please inquire for more info and options. Contact Us.
The announcement letter/card is an integral part of the campaign’s success.
Your announcement sets the tone for your campaign, letting each recipient know that they’ve been specially chosen to receive this very informative effort, a message from ‘ the CEO of ABC company’, for example. It’s vital component of building the appreciation value of your campaign, a valuable additional touch point that builds long-term connectivity with key constituents, your customers and/or prospects. For B2B campaigns, the announcement is always a 1st class letter mailed on client letterhead to each recipient, which is received about 7-10 days prior to the first issue. It’s timely and impactful, a pleasant ‘announcement’ of your goodwill. For B2C campaigns, the announcement is always a high quality card mailed to each location, received approximately 7-10 days prior to the first issue. It’s timely and impactful, a pleasant ‘announcement’ of your goodwill, and conveys their acceptance of the magazines, and importantly, requesting that the cover wrapped issues be placed in public waiting area. For public place campaigns, the announcement is normally a first class post card, and all other details are similar, so office is notified, and asked to place copies in waiting areas.Yes, both … and we’re committed to serving the long-term needs of our clients, including offering an annual renewal discount, without clauses for up to three years in advance.
Many clients choose this option, as it’s a no-loss benefit for them to continue, save money, and if they cancel, there is no penalty or remuneration. We strongly recommend this for our clients.Audience Innovation has forged partnerships with nearly every major publisher on the planet, and for those we don’t have relationships, we are constantly adding new titles to our offering for our client and agency partners.
We generally don’t offer ‘trade’ magazines for many reasons, and especially, we’ve proven that trade magazines are not effective. To that end, we provide a choice of recommended titles, based on your target, company culture, and of course, based on budget parameters you convey. The selection of the best magazine is conveyed per factors discussed with you.Yes, we have many clients who are more than willing to share their success, as long as it’s not competitive. Please let us know if you’d like to speak with our prior clients; we’re more than happy to arrange a conference call to convey testimonials.
Most of our clients create a template that’s used for the entire campaign, for direct-to-recipeint targets, so the cost is limited, and more importantly, so your recipients immediately recognize the magazine and your message when received. We’re happy to share more to have your campaign most effective and efficient. We’re happy to share more, to keep keep your campaign efficient.
For location-targeted campaigns (retail and point-of-care), the creative is often identical, although some clients will use a different front cover image so there’s a rotation in the location, and the magazines have more visibility as a result. This is very common.Yes, though the minimum count must be maintained for each magazine, and an additional 4-6 weeks must be added to the campaign’s start-up, to allow the client/agency to receive and track recipient responses.
If a recipient doesn’t respond, they will automatically be assigned one of the choices given, and can’t be switched once they’re assigned to particular magazine. In most cases, unless it’s a large database, this option sounds enticing, though it’s generally more work than benefit.The campaign cost we quote includes all components of the campaign, turn-key, except creative.
We include all printing, binding and mailing costs for the entire campaign. We also include standard allocation for database development, so that’s included, unless the database request is extraordinary, and in these cases, it will require additional costs. Additionally, we offer the 4-page cover wrap, and as added value in that we provide you the 6-page gatefold option at no additional charge, for 1,000+ recipient campaigns – it’s normally +$1,500/printing, or $18,000 savings annually. Additionally, we normally survey 10% of your targeted recipient list, and as with gatefolds, we are more than happy to offer 100% survey for campaigns up to 1,000 recipients, as an added value option, also upon request or when offered by your sales rep. Otherwise, you deliver film/digital PDF’s for printing, and all costs are handled from that point forward.Audience Innovation uses our in-house team of experts to develop every database for each and every campaign created, combined with our sourcing experts both nationwide and, internationally.
We often work with clients who already have a database and, we either augment what’s given, and/or start from scratch – it’s client/agency choice in these cases. Always, we first clean a database, no matter what source. It’s THE most pivotal initial step – everything else fails if the database is poor quality and/or not cleaned/culled.
Our database services are also available a la carte. Please inquire for more info and options. Contact Us.
The announcement letter/card is an integral part of the campaign’s success.
Your announcement sets the tone for your campaign, letting each recipient know that they’ve been specially chosen to receive this very informative effort, a message from ‘ the CEO of ABC company’, for example. It’s vital component of building the appreciation value of your campaign, a valuable additional touch point that builds long-term connectivity with key constituents, your customers and/or prospects. For B2B campaigns, the announcement is always a 1st class letter mailed on client letterhead to each recipient, which is received about 7-10 days prior to the first issue. It’s timely and impactful, a pleasant ‘announcement’ of your goodwill. For B2C campaigns, the announcement is always a high quality card mailed to each location, received approximately 7-10 days prior to the first issue. It’s timely and impactful, a pleasant ‘announcement’ of your goodwill, and conveys their acceptance of the magazines, and importantly, requesting that the cover wrapped issues be placed in public waiting area. For public place campaigns, the announcement is normally a first class post card, and all other details are similar, so office is notified, and asked to place copies in waiting areas.Yes, both … and we’re committed to serving the long-term needs of our clients, including offering an annual renewal discount, without clauses for up to three years in advance.
Many clients choose this option, as it’s a no-loss benefit for them to continue, save money, and if they cancel, there is no penalty or remuneration. We strongly recommend this for our clients.Audience Innovation has forged partnerships with nearly every major publisher on the planet, and for those we don’t have relationships, we are constantly adding new titles to our offering for our client and agency partners.
We generally don’t offer ‘trade’ magazines for many reasons, and especially, we’ve proven that trade magazines are not effective. To that end, we provide a choice of recommended titles, based on your target, company culture, and of course, based on budget parameters you convey. The selection of the best magazine is conveyed per factors discussed with you.Yes, we have many clients who are more than willing to share their success, as long as it’s not competitive. Please let us know if you’d like to speak with our prior clients; we’re more than happy to arrange a conference call to convey testimonials.
Most of our clients create a template that’s used for the entire campaign, for direct-to-recipeint targets, so the cost is limited, and more importantly, so your recipients immediately recognize the magazine and your message when received. We’re happy to share more to have your campaign most effective and efficient. We’re happy to share more, to keep keep your campaign efficient.
For location-targeted campaigns (retail and point-of-care), the creative is often identical, although some clients will use a different front cover image so there’s a rotation in the location, and the magazines have more visibility as a result. This is very common.Yes, though the minimum count must be maintained for each magazine, and an additional 4-6 weeks must be added to the campaign’s start-up, to allow the client/agency to receive and track recipient responses.
If a recipient doesn’t respond, they will automatically be assigned one of the choices given, and can’t be switched once they’re assigned to particular magazine. In most cases, unless it’s a large database, this option sounds enticing, though it’s generally more work than benefit.The campaign cost we quote includes all components of the campaign, turn-key, except creative.
We include all printing, binding and mailing costs for the entire campaign. We also include standard allocation for database development, so that’s included, unless the database request is extraordinary, and in these cases, it will require additional costs. Additionally, we offer the 4-page cover wrap, and as added value in that we provide you the 6-page gatefold option at no additional charge, for 1,000+ recipient campaigns – it’s normally +$1,500/printing, or $18,000 savings annually. Additionally, we normally survey 10% of your targeted recipient list, and as with gatefolds, we are more than happy to offer 100% survey for campaigns up to 1,000 recipients, as an added value option, also upon request or when offered by your sales rep. Otherwise, you deliver film/digital PDF’s for printing, and all costs are handled from that point forward.
In today's overwhelming marketing world, there's never been a better time to stand above your
competition with a vibrant messaging campaign that will delivers the impact you need for sales.
In today's overwhelming marketing world, there's never been a better time to stand well above your competition via a smart messaging campaign that delivers the impact needed for sales.
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We publish only about every other month, with
beneficial updates for our customer's success.
