STEP 1 – We identify TARGET, high/low counts, and database source/s – these elements are critical. This sets the stage for content options. Best database source is selected.
STEP 2 – We identify TIMING – preferred start date options based on timing, key events, business dates, etc. – any # of months per objectives. Client chooses six (6) wrap issues.
STEP 3 – We identify best CONTENT partner based on content, target, campaign specs given various magazine’s requirements. Magazine options vary, we guide the selection.
STEP 4 – We identify RESULTS measures and, how your platform will be integrated with your sales team and sales tracking channels to measure. We tracking via several devices.
STEP 5 – Your COVER WRAPS can be 4-page or 6-page creative units, or a combination. You provide each cover wrap (PDF) – we print, bind and mail for you, all entirely turnkey.
STEP 6 – Your personal ANNOUNCEMENT lets each selected recipient know that you’ve included them in a special messaging program, which precedes the first issue by a week.
STEP 7 – We integrate with your SALES TEAM to provide more trackable and measurable results, and to have your campaign perform most effectively. It’s a simple connection.