• Choose from 50+ Physician Networks
• 100% Matched Physician Databases

PHARMACEUTICAL & HEALTHCARE

Point-of-Care Waiting Room Campaigns

Everything we do is driven
by
database precision.

Everything we do is
database precision.

CO-BRANDED POINT-of-CARE EDUCATIONAL PHARMA Rx PLATFORMS TO
ENGAGE ANY PATIENT AUDIENCE VIA ANY PHYSICIAN’S WAITING ROOMS

CO-BRANDED POINT-of-CARE EDUCATIONAL PHARMA Rx PLATFORMS TO ENGAGE ANY PATIENT AUDIENCE VIA ANY PHYSICIAN’S WAITING ROOMS

When Engaging Interactive Devices, We Create a Direct
Bridge to Your Target’s Smart Phones for Online Actions

Our BRIDGE-to-DIGITAL enhances user engagement via multiple interactive devices and engagement options.

Company Video via Augmented Reality Solution

In this example, an augmented reality platform delivers a CEO video
direct to the targeted user’s smartphones via the client’s cover wrap.

Add interactive tags for direct-to-mobile user experience.

– NFC TECHNOLOGY
– AUGMENTED REALITY
– INTERACTIVE BUZZ CARDS
– HIGH-VALUE DIRECT MAIL
– DYNAMIC LANDING PAGES
– VIDEO SALES FOLDERS
– LICENSED CONTENT

Interactive Tags Create
a Direct Bridge to Your
Target’s Smart Phones

Our BRIDGE-to-DIGITAL enhances user
engagement via multiple interactive
devices and engagement options.


Company Video via Augmented
Reality Cover Wrap Device



In this example, an augmented reality platform delivers a CEO video direct to target’s smart phones via cover wrap.


NFC TECHNOLOGY
AUGMENTED REALITY
DYNAMIC LANDING PAGES
HIGH-VALUE DIRECT MAIL
INTERACTIVE BUZZ CARDS
VIDEO SALES FOLDERS
LICENSED CONTENT

Add interactive tags to any activation
for direct-to-mobile user experience.

Audience Innovation: Capabilities & Flexibilities Overview

Audience Innovation
Campaign Capabilities
& Flexibilities Overview





Engage Patients at the Point-of-Care

When It Matters the Most for Patient+Physician Interaction

Adept marketers engage magazine cover wrap campaigns to create tangible engagement with their most vital patients. Integrated with their online platforms to engage patient and doctor interaction at point-of-care – when it matters the most.

Creating VALUED Interaction & Engagement
Patient & Doctor Education in Any Footprint Desired

 Nearly 100% coverage and matched physician lists
Capture your patient’s attention when it’s most critical
Engage any patient audience at exact point-of-care offices
Multiple branding ‘issues’ increase presence over time
Double or triple front-loading for more immediate impact
Campaigns can be anywhere, without costly installation



“Audience Innovation has perfected the point-of-care cover wrap platform. They’re smart, stealth, have tons of magazine partners and, they’re friendly, congenial, and work hard for our business. Always thinking ahead, what’s needed to deliver the smartest activation and campaign flexibility.” – CMO, MAJOR PHARMA


Engage Patients at the
Physician Point-of-Care

When It Matters the Most for
Patient+Physician Interaction



Adept marketers engage magazine cover wrap campaigns to create tangible engagement with their most vital patients. Integrated with their online platforms to engage patient and doctor interaction at point-of-care, when it matters the most.



Creating VALUED Target Interaction & Engagement
Patient & Doctor Education
in Any Footprint Desired



Typical platform response analytics deliver these results, which
vary based on target, timing, and message and Rx objectives.


Nearly 100% coverage and
matched physician lists

Capture your patient’s attention
when it’s most critical

Engage any patient audience at
exact point-of-care offices

Multiple branding ‘issues’
increase presence over time

Double or triple front-loading
for more immediate impact

Campaigns can be anywhere,
without costly installation costs

“It’s like stealth advertising at point-of-care impact – we place it
exactly where we want, in our exact physician’s offices. It works.”

BRAND MANAGER

“It’s like a stealth point-of-care educational campaign – we place it exactly where we want it, in our precise physician’s offices in our exact footprint every time.”

What are Point-of-Care Cover Wraps?

When targeting point-of-care, scaled magazine cover wraps are a proven solution that attaches your educational content to any of our premier magazines, delivering to matched waiting rooms. Choose from our 50+ physician networks or, we’ll build a precise network to match your exact physician footprint.

Engage Your Patients via Point-of-Care Coverwraps +Our NFC Interactive Tags


What are Point-of-Care Cover Wraps?

When targeting point-of-care, scaled cover wraps are a proven solution that attaches your Rx educational content around any of our premier magazines, delivering your messages to waiting rooms matched to your network.

We Compliment & Enhance Your
PHARMA Target Engagement


Choose from any of our 50+ physician networks, or we’ll build a precise network to match any exact target footprint.


COVER WRAP EXAMPLES

Choose from Our 50 Physician
Networks by Physician Specialty


We offer the flexibility of an entire network, and grant 100% network exclusivity, or any portion for your exact footprint, in any geo/demo combination of physician filters for most effective POC efficiency.

Counts are not exact here, as they change often;
please request new physician counts when ready.


  • Networks given 1st-come, 1st-served
  • Exclusivity based on # and % chosen

Choose from Our 50 Physician Networks by Physician Specialty



90% of the Top 50 Use Cover Wrap Campaigns
to Engage POC Patients in Physician Waiting Rooms

We offer the flexibility of choosing an entire network, and grant 100% network exclusivity, or choose any portion of a network for your exact market footprint, in any combo of physician filters.

POINT-of-CARE Networks

Choose from Our 50+ Network Specialties

Counts are not updated here often, so please request new physician counts.




  • Networks given 1st-come, 1st-served
  • Exclusivity based on # and % chosen

PROVEN RESULTS & STATS for ALL PHYSICIAN TYPES

HERE’S JUST A FEW EXAMPLES TO ILLUSTRATE the POTENTIAL IMPACT

Precise Targeting & Technology to Engage Your Patients
 Tailor & Personalize Messaging for Each Physician’s Office
 Grab the Attention of Your Hard-to-Reach Patient Targets
 Educate Your Story with Innovative Marketing Creative
 Drive Patient Interaction to Achieve Your Highest Rx ROI

Get What You Need to Engage Your Vital Patients

PHARMA RESULTS &
Rx STAT EXAMPLES







Audience Innovation’s point-of-care platforms build credibility with patient targets, and have done so for 15+ years now – even more so today. It’s a perfect blend of CONTENT + LOCATION + IMPACT, and gives you the precise patient+physician interaction you need in office today.

TOP 100 AGENCY PRESIDENT

“Audience Innovation’s point-of-care marketing platforms build credibility with our patient targets, and have done so for 10+ years, even more today. It’s a blend of

CONTENT + DATABASE + IMPACT,

and gives precise patient+ physician interaction results.”

Platforms Designed for Point-of-Care & Rx Objectives


Cut-Through-the-Clutter

Valued tangible touch points sequenced
over time enhance brand recognition
and energize patient engagement


Cultivate Education

Tangible touch points cultivate an intrinsic
appreciation with your vital patient and
physician and nurse (HCP) audiences



Improve Your Results

Pharma platforms deliver better results when combined with strategic tangible touch points focused in locations matching physician footprint




Platforms Designed
for Call-to-Action &
ROI Sales Objectives

Cut-Through-the-Clutter

Valued tangible touch points sequenced over time enhance brand recognition and energize customer engagement



Cultivate Appreciation

Tangible touch points cultivate an intrinsic appreciation with your most vital customer and prospect target segments



Improve Your Results

Pharma platforms deliver better results when combined with strategic tangible touch points focused in matching locations


“We’d never fully understood cover wraps until we spoke with
Audience Innovation. Their targeting strategies are excellent.”

“We really never understood
cover wraps until we spoke with
Audience Innovation. Their
targeting platforms are excellent.”

SIMPLE STEPS to PATIENT ENGAGEMENT

Platforms coordinated with your sales force, and sales channels, always generate the most reliable results.


CAPTIVATE PATIENTS
to INITIATE DIALOGUE

Who’s Your Ideal Target?


ENGAGE INTEREST to
CULTIVATE INTERACTION

What’s Your Ideal Content?


ENERGIZE YOUR Rx
via TACTICAL ASSETS

When’s Ideal to Start?

SIMPLE STEPS to
ENGAGE PATIENTS

Platforms coordinated with and through your sales force (and sales channels) will always generate the best sales results.


CAPTIVATE PATIENTS
to INITIATE DIALOGUE

Who’s Your Best Target?



ENGAGE INTEREST to
CULTIVATE INTERACTION

What’s the Best Content?



ENERGIZE YOUR Rx
via TACTICAL ASSETS

When’s Ideal to Start?

CMO, HEALTHCARE

“We engage Audience Innovation cover wraps to drive direct point-of-care interaction within our physician footprint, to engage patients when they’re in waiting room locations in our physician’s offices. It’s a well-placed point-of-care solution.”

Targeting Results You Get: Top-Line Detail …

Clients choose from our large portfolio of 400+ pre-existing content partners (magazine publishers), to target any exact matched list of POC physician’s office waiting rooms.  All campaigns are Sunshine compliant, and AAM audited.




  • Exact Match to Physician List
  • Primary & Secondary Match
  • All Major Magazine Options
  • Fully Managed Activation
  • Highest Quality Production
  • Most Expansive Flexibility


Clients choose from our large portfolio of 400+ pre-existing content partners (magazine publishers), to target any exact matched list of POC physician’s waiting rooms.  All campaigns are Sunshine compliant, and AAM audited.



Exact Match to Physician List
Primary & Secondary Match
All Major Magazine Options
Fully Managed Activation
Highest Quality Production
Most Expansive Flexibility

Verified by ExactMetrics