Barber Shops & Grooming Salons
Place-based Campaign Platforms

Choose from 200+ Location Types • 100 Pre-Built Networks • Any Geo/Demo Footprint

Everything we do is driven by location precision.


Barber Shops
Place-based Campaigns


Everything we do is
location precision.


Choose from 200+ Location Types
Or Our 100+ Pre-Built Networks
Choose Any Markets or Targets


SELECT FROM ANY OF OUR 5,000,000+ USA OOH LOCATION OPTIONS

CO-BRANDED OUT-of-HOME ADVERTISING PLATFORMS TO ENGAGE ANY CONSUMER TARGET VIA
PLACE-BASED LOCATIONS IN ANY EXACT GEO/DEMO FOOTPRINT – MATCHED TO GPS MAPPING

SELECT FROM OUR
5,000,000+ USA
OOH LOCATIONS

ENGAGE ANY CONSUMER TARGET VIA PLACE-BASED LOCATIONS IN ANY EXACT GEO/DEMO FOOTPRINT

When Engaging Interactive Devices, We Create a Direct
Bridge to Your Target’s Smart Phones for Online Actions

Our BRIDGE-to-DIGITAL enhances user engagement via multiple interactive devices and engagement options.

Company Video via Augmented Reality Solution

In this example, an augmented reality platform delivers a CEO video
direct to the targeted user’s smartphones via the client’s cover wrap.

Add interactive tags for direct-to-mobile user experience.

– NFC TECHNOLOGY
– AUGMENTED REALITY
– INTERACTIVE BUZZ CARDS
– HIGH-VALUE DIRECT MAIL
– DYNAMIC LANDING PAGES
– VIDEO SALES FOLDERS
– LICENSED CONTENT

Interactive Tags Create
a Direct Bridge to Your
Target’s Smart Phones

Our BRIDGE-to-DIGITAL enhances user
engagement via multiple interactive
devices and engagement options.


Company Video via Augmented
Reality Cover Wrap Device



In this example, an augmented reality platform delivers a CEO video direct to target’s smart phones via cover wrap.


NFC TECHNOLOGY
AUGMENTED REALITY
DYNAMIC LANDING PAGES
HIGH-VALUE DIRECT MAIL
INTERACTIVE BUZZ CARDS
VIDEO SALES FOLDERS
LICENSED CONTENT

Add interactive tags to any activation
for direct-to-mobile user experience.

Audience Innovation: Capabilities & Flexibilities Overview

Audience Innovation
Campaign Capabilities
& Flexibilities Overview






It’s the Ultimate OFFLINE Touch Point Platform

CMO, Grocery Chain – “We let them know that we appreciate their business
and our long-term relationship – we care about their customer experience.”

Magazine cover wrap platforms are proven as effective touchpoints time-and-time again.
With hundreds of direct campaigns over 12+ years to validate its effectiveness, our platforms
provide a perfect blend of precision targeting, respected content and messaging impact.

Many Companies Use Tactical Touch Point
Platforms to Nurture Valued Relationships

and, to Engage Vital Consumer Targets & B2B Decision-Makers

Adept marketers deploy our tangible & offline interactive platforms
to deliver high-value, long-lasting messaging impact & sales results.

0123456789001234567890%
80%

80% of the Fortune 500®, and 90% of the
Top 50 Pharmas, use or have used cover
wraps in marketing & sales strategies.

90%
0123456789001234567890%

Sales results via OFFLINE MESSAGING are Stunning,
Proven & Reliable – The RESULTS are very consistent.

When Planned & Sequenced to Deliver Specific Objectives

Each platform is designed to cultivate and educate highly valued
clients, customers, prospects, patients, and vital decision-makers
in a way that drives reliable sales conversations and conversion.

100% REACH • 90% AWARENESS • 80% READERSHIP • 50% CALL-to-ACTION

The Ultimate OFFLINE
Touch Point Platform

CMO, Grocery Chain – “We let them know that we appreciate their business and our long-term relationship – we care about their customer experience.”

With hundreds of campaigns over 12+ years to validate effectiveness, our platforms provide a perfect blend of precise targeting, respected content and high-value direct messaging & sales impact.

Many Companies Use Our
Tactical Touch Point
Marketing Platforms

to Engage Vital B2B Decision-Makers & Consumer Targets

0123456789001234567890%
80%
90%
0123456789001234567890%

80% of the Fortune 500®, and 90% of the
Top 50 Pharmas, have used cover wraps
in their ongoing marketing & sales tactics.

It’s a marketing (and sales) tactic that’s proven effective repeatedly.

Stats with COVER WRAP
MESSAGING are Stunning,
Proven & Consistent

to Initiate Conversation,
Interactive Dialogue &
Direct Sales Conversion

Typical platform response analytics deliver
these results, which vary based on target,
timing, messaging and sales objectives.

“It’s like a stealth out-of-home ad campaign – we place it exactly
where we want it, in our precise locations in our exact footprint.
It’s genius, and it works so well.” – VP, ADVERTISING DIRECTOR

“It’s like a stealth out-of-home ad campaign – we place it exactly where we want it, in our precise locations in our exact footprint. It’s genius, and it’s working well for us.”

VP, ADVERTISING

What is OUT-of-HOME Cover Wrap Advertising?


When targeting retail ‘geo/demo’ consumers, cover wrap campaigns are a proven solution that literally wraps your advertising around a select well-known magazine. We then deliver it to any exact out-of-home locations, matched to your target by geo/demo and other exact filters.


DIRECT-to-LOCATION ADVERTISING
RETAIL POINT-of-SALE EXAMPLES

7,432 Barber Shops, Top 25 DMA’s
24,321 Hispanic Beauty Salons & Spas
15,439 Automotive + Service Centers
1,413 Nail Salons & Spas
13,452 Auto & Service Centers
8,639 Fitness Centers
7,527 Country Clubs & Salons

CHOOSE from 200+ LOCATION TYPES
OVER 5,000,000+ LOCATION OPTIONS

We Compliment & Enhance Your Point-of-Sale Engagement

ANY RETAIL TARGETS • BANKING • INSURANCE • RETAILERS • REAL ESTATE • AUTO DEALERS • ARTS
CREDIT UNIONS • BIG BOX RETAILERS • HOTELS & RESORTS • DRUG STORES PHARMACIES • TOURISM
FINANCIAL ADVISORS • GROCERY STORES • MERCHANTS • RV & RECREATIONAL • SPORTING GOODS


What is OUT-of-HOME
Cover Wrap Advertising?


When targeting retail ‘geo/demo’ consumers, cover wrap campaigns are a proven solution that literally wraps your advertising around a select well-known national magazine. We then deliver it to your exact out-of-home locations, also matched to your target by geo/demo.


We Compliment & Enhance Your Vital Point-of-Sale Target Engagement



OUT-of-HOME TARGETING EXAMPLES

7,432 Barber Shops, Top 25 DMA’s
24,321 Hispanic Beauty Salons & Spas
15,439 Automotive + Service Centers
1,413 Nail Salons & Spas
13,452 Auto & Service Centers
8,639 Fitness Centers
7,527 Country Clubs & Salons

200+ LOCATION TYPES to CHOOSE
OUR 5,000,000+ LOCATION OPTIONS

ANY RETAIL TARGETS • BANKING • INSURANCE
RETAILERS • REAL ESTATE • AUTO DEALERS
ARTS • CREDIT UNIONS • BIG BOX RETAILERS
HOTELS & RESORTS • DRUG STORES • TOURISM
LOCAL PHARMACIES • FINANCIAL ADVISORS
GROCERY • MERCHANTS • RV & RECREATIONAL
SERVICE CENTERS • SPORTING GOODS

WE HAVE 5,000,000+ LOCATION OPTIONS
YOU CHOOSE FROM 200+ LOCATION TYPES

OUT-of-HOME • POINT-of-SALE
RETAIL GEO/DEMO FOOTPRINT
LOCATION-BASED • ZIP-CENTRIC
EXACT RADIUS-BASED MAPPING

PINPOINT CUSTOMER-CENTRIC
SALES & GROWTH ENGAGEMENT



Audience Innovation brings ideas we never imagined were possible. They’re like a secret out-of-home tactic, but who’d ever realize, unless you take the time to understand how they get you where you need to go. It’s intuitive yet, not obvious. We’re glad we asked for a meeting. – CMO, MAJOR RETAILER



MULTIPLE CUSTOMER TARGETING OPTIONS

• OUT-of-HOME • POINT-of-SALE
• RETAIL GEO/DEMO FOOTPRINT
• LOCATION-BASED • ZIP-CENTRIC
• YOUR EXACT RADIUS-BASED MAP

PINPOINT CUSTOMER-CENTRIC ENGAGEMENT

Precision Advertising You Get: Top-Line Detail …

Precision Advertising You Get VIP Visibility: Top-Line Stats & Details


Our consumer retail campaigns are 100% precise, including zip codes, street addresses, GPS-radial targeting, and any demographic filters, via our 200+ out-of-home types – precision POS targeting.


Our clients choose from proprietary selection of 1.5MM out-of-home locations, sculpted to their exact marketing footprint by any assortment of geo/demo filters, and GPS-radius targeting.  Any one market, multiple markets, or any set matched to your parameters – precision point-of-sale target engagement – exactly where they buy.



Our consumer retail campaigns are 100% precise, including zips, street addresses, GPS-radial targeting, and any geo/demo filters, via our 200+ OOH location types.

“It’s like a mini out-of-home campaign
right at the customer point-of-sale.”

“It’s like our own mini
out-of-home campaign
right at the customer
point-of-purchase.”

Public Place Advertising
Precision GPS Targeting


Choose any network, or portion, for your exact footprint, in any combo of geo/demo filters to align precise targeting – local, regional or national.


Consumer Retail POINT-of-SALE Platforms

Literally, you can target any selection of out-of-home locations by any criterial of geo/demo filters, and chosen from any of our 200+ location types, in any exact geography you want to target.

This graphic illustrates GPS-radial targeting in LAX, as an example. Inside each concentric circle, so radius to any retail stores, for example, you have the ability to select only the hair salons, nail salons, barber shops, auto dealers, service centers, and/or any others – you choose exact locations by GPS & TYPE.

It’s perfect for precise targeting, like affluent zips, multicultural,
affluent males, moms w/kids, platinum females, and many more.

ANY RETAIL TARGETS • BANKING • INSURANCE • RETAILERS • REAL ESTATE • AUTO DEALERS • ARTS
CREDIT UNIONS • BIG BOX RETAILERS • HOTELS & RESORTS • DRUG STORES PHARMACIES • TOURISM
FINANCIAL ADVISORS • GROCERY STORES • MERCHANTS • RV & RECREATIONAL • SPORTING GOODS

Public Place Advertising
Precision GPS Targeting



Choose any network exclusively, or any component for exact footprint, in any combo of geo/demo filters to align the most precise campaign (i.e. local, regional or national).


Retail-Targeted Campaign


Literally, you can target any selection of out-of-home locations for you, even by critical geo/demo filters and, chosen from any of our 200+ location types (in any geography you want to target).

It’s perfect for precise targeting, like affluent zips, multicultural, affluent males, moms w/kids, platinum females, and many more.

OUR TARGETING RESULTS
SPAN MANY INDUSTRIES

Here’s an Example of Marketing ROI Analytics & Sales Results

As an example, an automotive manufacturer with B2B and B2C targets achieved the following:


+$145MM in Sales
16% Sales Conversion
$450k Invested, Year 1
322% ROI Resulted
Continued 7 Years

(Only 6 months In-Market)

Every campaign is measured for awareness,
readership, found informative, found value,
and call-to-action stats – and sales ROI.

“I’d never believed the real results of our cover wrap platforms if I hadn’t
seen it myself. Our own targets are so overwhelmed online today and, our
cover wrap messaging CUTS-THROUGH-THE-CLUTTER with our vital targets.”

“I’d never believed the real
results of our cover wrap
platforms if I hadn’t seen it
myself. Our own targets are so
overwhelmed online today
and, our cover wrap messaging
CUTS-THROUGH-THE-CLUTTER
with our most vital targets.”

“It’s our brochure attached as
a ‘cover wrap’ to a respected
delivery vehicle and then,
engaged for our best prospects
and customers as an ongoing
tangible messaging series!”

VP, Sales Director

PUBLIC PLACE Advertising – Out-of-Home & Point-of-Sale Examples …


ANY LOCATIONS
VITAL TARGETS

125,753 Hair Salons
3,287 Day Spas & Salons

35,297 Barber Shops

14,707 Coffee Shops & Bistros

2,181 Country Clubs

4,924 Dance Studios
1,272 Gymnastic Centers

17,385 Travel Agents

3,694 Motorcycle Dealers
14,630 Tire & Service Shops

2,542 Ford Dealerships

9,575 Fire Stations & Houses

8,742 Interior Designer

9,044 Lube & Transmission

17,198 Fitness Centers
2,052 Bed & Breakfast Lodges

2,794 Private Golf Courses
3,431 General Hospitals

2,568 RV Dealers
19,352 Veterinarians

1,405 Cardiac Rehab Centers

2,541 Nutrition Centers
1,845 Motorcycle Repair Shops

2,005 Buick Dealers
3,342 Car Stereo Install Shops

1,867 Chrysler Dealers

1,137 Gun Shops & Ranges
3,534 Tattoo Parlors

1,227 Gymnastics Centers
1,544 Boat Dealers

87,007 Dentist’s Offices
10,083 Orthodontist’s Offices

3,529 Realtor’s Office

12,543 Hispanic Hair Salons

2,411 Stereo Equipment Stores

1,208 Marriage Counselors

143,667 Auto Repair Shops

PUBLIC PLACE Examples

POINT-of-SALE • OUT-of-HOME

3,287 Day Spas & Salons

35,297 Barber Shops
14,707 Coffee Shops & Bistros
2,181 Country Clubs
4,924 Dance Studios
1,272 Gymnastic Centers

17,385 Travel Agents
3,694 Motorcycle Dealers
14,630 Tire & Service Shops
2,542 Ford Dealerships
9,575 Fire Stations & Houses
125,753 Hair Salons

8,742 Interior Designers
9,044 Lube & Transmission
17,198 Fitness Centers
2,052 Bed & Breakfast Lodges
19,352 Veterinarians

2,794 Private Golf Courses
3,431 General Hospitals
2,568 RV Dealers
1,405 Cardiac Rehab Centers
2,541 Nutrition Centers
1,845 Motorcycle Repair Shops

2,005 Buick Dealers
3,342 Car Stereo Install Shops
1,867 Chrysler Dealers
1,137 Gun Shops & Ranges
1,227 Gymnastics Centers
3,534 Tattoo Parlors

1,544 Boat Dealers
87,007 Dentist’s Offices
10,083 Orthodontist’s Offices
3,529 Realtor’s Offices

12,543 Hispanic Hair Salons
2,411 Stereo Equipment Stores
1,208 Marriage Counselors
4,536 Marriage Therapists
43,667 Auto Repair Shops