Put Your Company on the FRONT COVERS of
Any of Our 400+ Premier Magazine Partners




Put Your Company on the
FRONT COVERS of Any of
400+ Premier Magazines


Magazine Cover Wrap
& Interactive Marketing

“Our campaigns are placed about as tactical as you can get, and
near-zero wasted dollars – we love these OFFLINE touchpoints.“

“Our campaigns are about as tactical as you can get, and near-zero wasted dollars. We value tangible touchpoints.“




Why It Works

Magazine cover wraps cut through the clutter of digital overwhelm and deliver messaging with robust VIP messaging.

The combination of branded content PLUS ongoing vibrant touchpoints always creates a receptive target engagement each time it’s received in offices, homes & retail locations.

Staying visibly in front of your most valued customers is what cultivates the most critical business relationships.

Predispose your targets to take action, and to be receptive to sales efforts. Our high-impact PRINT+DIGITAL, deployed in tandem, results in the greatest impact and proven ROI value.


Magazine Cover Wrap Platform – Creative Examples



Why It Works

Cover wraps cut the clutter of daily digital overwhelm and deliver direct messaging with billboard-style impact.

The combined effect of co-branded content, PLUS ongoing multi-page touch points, creates a receptive target engagement each time it’s received in offices, homes or retail locations.

Staying visibly in front of your most valued customers is what cultivates the most critical relationships.

Magazine Cover Wrap Examples

80% of Fortune 500® and 90% of Top 50 Pharma Companies use
or used INTERACTIVE COVER WRAP PLATFORMS in their tactical
marketing & sales strategies. – “It’s a bridge to digital channels.”

80% of Fortune 500® and 90% of
the Top 50 Pharma Companies use or
used INTERACTIVE COVER WRAPS
in their tactical marketing & sales
strategies. – “It’s a bridge to our
multiple digital sales channels.”

Many Companies Use Tactical Touch Point
Platforms to Nurture Valued Relationships

and, to Engage Vital Consumer Targets & B2B Decision-Makers

Adept marketers deploy our tangible & offline interactive platforms
to deliver high-value, long-lasting messaging impact & sales results.

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80%

80% of the Fortune 500®, and 90% of the
Top 50 Pharmas, use or have used cover
wraps in marketing & sales strategies.

90%
0123456789001234567890%

Sales results via OFFLINE MESSAGING are Stunning,
Proven & Reliable – The RESULTS are very consistent.

When Planned & Sequenced to Deliver Specific Objectives

Each platform is designed to cultivate and educate highly valued
clients, customers, prospects, patients, and vital decision-makers
in a way that drives reliable sales conversations and conversion.

100% REACH • 90% AWARENESS • 80% READERSHIP • 50% CALL-to-ACTION

The Ultimate OFFLINE
Touch Point Platform

CMO, Technology – “It Let’s Them Know You Care – You Appreciate Their Long-Term Customer Value & Vital Relationship with Your Business”

With hundreds of campaigns over 12+ years to validate effectiveness, our platforms provide a perfect blend of precise targeting, respected content and high-value direct messaging & sales impact.

Many Companies Use Our
Tactical Touch Point
Marketing Platforms

to Engage Vital B2B Decision-Makers & Consumer Targets

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80%
90%
0123456789001234567890%

80% of the Fortune 500®, and 90% of the
Top 50 Pharmas, have used cover wraps
in their ongoing marketing & sales tactics.

It’s a marketing (and sales) tactic that’s proven effective repeatedly.

Stats with COVER WRAP
MESSAGING are Stunning,
Proven & Consistent

to Initiate Conversation,
Interactive Dialogue &
Direct Sales Conversion

Typical platform response analytics deliver
these results, which vary based on target,
timing, messaging and sales objectives.

“With today’s overwhelm online, we use offline messaging that
is welcomed and appreciated and, it drives interaction with our
sales force. This works well for us.” – SVP, Sales & Marketing

“With today’s overwhelm online,
we use offline messaging that is
welcomed and appreciated and,
drives interaction with our sales.
This cuts through the clutter.”

SVP, Sales & Marketing

Examples of Our Client’s Marketing & Sales Results

“We use Audience Innovation cover wrap platforms because they work so well. Our customers
are very engaged and appreciative and our sales team loves the boost – it definitely cuts
through the online clutter and, our customers read our messaging.” – F500® CMO, Technology

“This is very retro-cool and, it works. We love it!” – F500® CMO

“Our sales team uses this asset daily – very effectively!” SVP, Sales

Examples of Our
Client’s Marketing
& Sales Results

“We use Audience Innovation cover wrap platforms because they work so well. Our customers are very engaged and appreciative and our sales team loves the boost – it definitely cuts through the online clutter and, our customers read our messaging.”
F500® CMO, Technology

“We use cover wraps for almost every client, often.” – CEO

“Our dealers use the collateral for our sales assets! – VP, Sales

“One of our most tactical sales assets – impressive.” – CEO

“Our CEO loves the personal messaging, it works!” – CMO

“This is very retro-cool and, it works. We love it!” – F500® CMO

“Our sales team uses this asset daily – it’s effective!” SVP, Sales

“We cut through the clutter and share ideas direct.” VP, Sales

“We reach affluent consumers offline, and they reply!” – EVP

“We understand the value of offline touch points as part of
an integrated and tactical marketing and sales strategy.”

Global Media Director – Top 100 Advertising Agency

“We understand the high value
of offline touch points as part
of an integrated and tactical
marketing and sales strategy.”

TOP 100 AGENCY – MEDIA DIRECTOR

SIDE-BY-SIDE COMPARISON – ONLINE-ONLY vs. OFFLINE

OFFLINE Touch Points Repeatedly Bolsters Marketing & Sales Performance for Client’s Vital Targets

That’s 100X BETTER Call-to-Action Results

The Power of OFFLINE MESSAGING for the
Most Vital Target Audience Sales Tactics

This F500® client ran a side-by-side test of ONLINE-
ONLY versus ONLINE+OFFLINE. Here are their call-
to-action numbers, measured directly by their own
sales teams and, shared their results with us later.

0.9% ONLINE ONLY CALL-to-ACTION

.9%

The top shares this client’s ONLINE-ONLY call-to-action
score, while the bottom shares their results with their
OFFLINE PLATFORM overlay via Audience Innovation tactics.

59%

vs. +59% with OFFLINE OVERLAY

SIDE-by-SIDE RESULTS


ONLINE-ONLY vs. OFFLINE STATS

OFFLINE Touch Points
Repeatedly Bolster Sales
& Marketing Performance

This example shares the impact and benefit of sequenced offline PLUS online messaging, with a very specific audience and, their results of ONLINE ONLY vs. OFFLINE+ONLINE are distinct.

“We never fully understood these platforms until we spoke with
Audience Innovation. Their targeting strategies are excellent.”

“We never understood these
platforms until we spoke with
Audience Innovation. Their
targeting tactics are excellent.”

OFFLINE Touch Points Deliver ONLINE Results®

Sequenced COVER WRAP Messaging Bolsters Valued Sales & Marketing Stats & ROI

HOW Our Cover Wraps Work?

We’ll confirm target, objective, scale & scope.
Then choose start date, timing and content.


WHY Our Cover Wraps Work?

It’s a gesture of goodwill via offline touch
points, elevated with valued co-branded content.


WHAT Can You Expect?

It’s a sales-driven asset that performs well, and
engaged customers open to your sales dialogue.

OFFLINE Touch Points
Deliver ONLINE Impact

Sequenced COVER WRAP
Messaging Platforms Bolster
Valued Sales & Marketing ROI



HOW Cover Wraps Work?

We’ll confirm target, objective, scale and scope. Then choose start date, timing and chosen content partner.



WHY Cover Wraps Work?

It’s a gesture of goodwill via offline touch points, elevated with valued co-branded content partners.




WHAT Can You Expect?

It’s a sales-driven asset that works well, and engaged customers open to sales dialogue and interaction.



Our CTA RESULTS
speak for themselves:

“Our clients get valuable ROI, and results like 56% call-to-action.  It works well, especially for harder-to-engage targets – precise reach, co-branded content, high-value tangible touch points, bridge-to-digital, and causing warm sales interactions.” – Paul Kostial


Here’s an example …

Premier Co-branded Content Escalates Target Interest


We recommend the best content partner for your target, based on editorial integrity, target audience interest, value, and platform scope, scale & timing.


SEE CONTENT PARTNERS

We Offer 400+ Well-Respected Content Partners for Your Brand


Many Examples of
Target Audience
Successes Across
Many Categories

Tangible Touch Points
Deliver Tangible Results®

SEE COVER WRAP RESULTS






Premier Co-branded
Content Escalates
Target User Interest



We recommend best content partner
for your exact target, based on editorial
integrity, target relevance, and specific
platform scope, scale and ideal timing.


SEE CONTENT PARTNERS

MANY EXAMPLES
for Your Review













COVER WRAP RESULTS

OUR TARGETING RESULTS
SPAN MANY INDUSTRIES

Here’s an Example of Marketing ROI Analytics & Sales Results

As an example, an automotive manufacturer with B2B and B2C targets achieved the following:


+$145MM in Sales
16% Sales Conversion
$450k Invested, Year 1
322% ROI Resulted
Continued 7 Years

(Only 6 months In-Market)

Every campaign is measured for awareness,
readership, found informative, found value,
and call-to-action stats – and sales ROI.

“We use Audience Innovation cover wraps to drive interaction for our commercial
and PWM targets, direct-to-recipient in-hand touch points. It’s essential, and
has become a vital part of our marketing/sales strategy for 20 years. It works.”

“We use Audience Innovation cover
wraps to drive interaction for our
commercial and PWM targets – it’s
direct-to-recipient in-hand touch
points. It’s essential, and has
become a vital part of our sales
& marketing strategy for 20 years.”