About Us


Touch Points That Matter®

Magazine Cover Wrap & Interactive Offline Devices

Tangible Touch Points Deliver Tangible Results


About Us

Magazine Cover Wrap Marketing
& Interactive Offline Devices

Touch Points That Matter®

Tangible Touch Points
Deliver Tangible Results


About Us, Audience Innovation® – About Us

About Us: Founded in 2005, Audience Innovation serves high-value marketing objectives to drive reliable sales ROI. Our innovative targeting platforms span proven results across most all B2B & B2C categories, for which we’ve developed a premier reputation for precision delivery and sales CTA, KBI and ROI performance. Clients choose Audience Innovation, stay with Audience Innovation – hello@audienceinnovation.com

About Us: Founded in 2005, Audience Innovation serves high-value marketing objectives to drive reliable sales ROI. Our innovative targeting platforms span proven results across most all B2B & B2C categories, for which we’ve developed a premier reputation for precision delivery.

Clients who activate with Audience Innovation, stay with Audience Innovation.

About Us, Audience Innovation® – About Us

INTRO: Company & Founder

Audience Innovation is a direct marketing specialist, providing adept delivery of high-value touch points, via magazine cover wrap and interactive offline platforms.

We engage your most valued customers, prospects, patients and decision-makers for thought leadership, B2B, educational, call-to-action, sales assets, point-of-care, & point-of-sale.

  • Launched by Paul Kostial, President & CEO, Audience Innovation has long developed a reputation of excellence since our inception in 2006.
  • Kostial was formerly VP with Time Inc./Targeted Media for 17 years, their former cover wrap division, and worked with multiple brands.

We work with both client and/or agency partners and, build all cover wrap platforms with fully-managed activation for simplicity, impact, and proven sales ROI engagement, for one-time impact and longer-term branding, pharma, executive, for communication & messaging goals.



About Us, Audience Innovation® – About Us

Clients, Flexibility & Solution Options

We’re all about flexibility, and pride ourselves on our 400+ publishing partners, as well as the most advanced, and flexible options, including first-to-launch variable printing, embedded video, interactive tagging.

Our clients include many Fortune 500® companies, as well as smaller and mid-sized clients who we develop adept tactics for key targets.

Headquartered from Austin, TX, our corporate home since 2007, we have account managers and clients throughout the United States.


About Us, Audience Innovation® – About Us

INTRO: Company & Founder

Audience Innovation is a direct marketing specialist, providing adept delivery of high-value touch points, via magazine cover wrap and interactive offline platforms.

We engage your most valued customers, prospects, patients and decision-makers for thought leadership, B2B, educational, call-to-action, sales assets, point-of-care, & point-of-sale campaigns.

Launched by Paul Kostial, President & CEO, Audience Innovation has long developed a reputation of excellence since our inception in 2006. Kostial was formerly VP with Time Inc./Targeted Media for 17 years, their former cover wrap division, and worked with many brands and large/small clients.

We work with both client and/or agency partners and, build all platforms with fully-managed activation for simplicity, impact, and proven sales ROI engagement, for one-time impact and longer-term branding, pharma, executive, and messaging objectives.


About Us, Audience Innovation® – About Us

Client Flexibility & Solutions

We’re all about flexibility, and pride ourselves on our 400+ publishing partners, as well as the most advanced, and flexible options, including first-to-launch variable printing, embedded video, interactive tagging, retargeting.

Our clients include many Fortune 500® companies, as well as smaller and mid-sized clients who we’ve developed adept tactics for key targets.

Headquartered from Austin, TX, our corporate home since 2007, we have many account managers and clients based throughout the United States.


About Us, Audience Innovation® – About Us

Sales Results & ROI Spans Many Industries & Targets


Director, Commercial Truck Sales 

“We achieved a 341% ROI with our campaign for commercial vehicle sales, with 16% of the targeted database purchasing the vehicle within 6-months.  That’s why we’ve used Ai for 7 consecutive years now.”




More Example of Client Results


About Us, Audience Innovation® – About Us
About Us, Audience Innovation® – About Us



Campaigns Build Trust & Long-Term Customer Value


SVP, Sales – Technology Sourcing

“Our B2B campaign delivers such exceptional results, I wouldn’t believe it if I hadn’t seen it first-hand, like 56% CTA which is 100X better than our online-only campaigns.  We overlay exact targets with an Ai campaign, and our targets respond.  It’s genius, and we’ve been with Ai for 3+ years.”

Marketing Director, Insurance

“Our consumer campaign in public places is better than ever, producing +30% lift in sales.  It’s one of our strongest assets connecting marketing and sales, based on result delivery, and … our agents love it.”


About Us, Audience Innovation® – About Us

About Us, Audience Innovation® – About Us


Sales Results & ROI Spans Many Industries & Targets


Director, Commercial Truck Sales 

“We achieved a 341% ROI with our campaign for commercial vehicle sales, with 16% of the targeted database purchasing the vehicle within 6-months.  That’s why we’ve worked with Audience Innovation for 7 years now.”


More Examples of Results


About Us, Audience Innovation® – About Us
About Us, Audience Innovation® – About Us

SVP, Sales – Technology Sourcing

“Our B2B campaign delivers such exceptional results, I wouldn’t believe it if I hadn’t seen it first-hand, like 56% CTA which is 100X better than our online-only campaigns.  We overlay exact targets with an Ai campaign, and our targets respond.  It’s genius, and we’ve been with Ai for 3+ years now.”

Marketing Director, Insurance

“Our consumer targeted campaign in public places is better than ever, and producing +30% lift in sales.  It’s one of our strongest assets connecting marketing and sales, in terms of result delivery, and … our agents love it.”


Campaigns Inspire Trust &
Long-Term Customer Goal


About Us, Audience Innovation® – About Us


Wish we’d found Audience Innovation sooner! It’s smart, stealth and simple – and, they produce results for our key targets. Best thing – it cuts through the online clutter and gets to our exact audience and, they appreciate hearing from us. It’s a valued sales interaction asset for us! – CMO, LUXURY BRANDS




Audience Innovation brings ideas we never imagined were possible. They’re like a secret out-of-home tactic, but who’d ever realize, unless you take the time to understand how they get you where you need to go. It’s intuitive yet, not obvious. We’re glad we asked for a meeting. – CMO, MAJOR RETAILER




Audience Innovation has perfected the point-of-care cover wrap platform. They’re smart, stealth, have tons of magazine partners and, they’re friendly, congenial, and work hard for our business. Always thinking ahead, what’s needed to deliver the smartest activation for us. – CMO, MAJOR PHARMA




We love working with Audience Innovation! They’re on top of their game. They know their business, bring smart ideas often and, cultivate the smart use of their platforms for our key targets. They work with our B2B agency like clock-work, share best practices, and ideas for our success. – CMO, BANKING


About Us, Audience Innovation® – About Us
About Us, Audience Innovation® – About Us
About Us, Audience Innovation® – About Us
About Us, Audience Innovation® – About Us

About Us, Audience Innovation® – About Us



1 – Database Targeting is Our Leading Expertise

Our databases are crafted from 30+ years experience, sculpting effective targeting for clients large and small, and cultivated results and sales ROI.


About Us, Audience Innovation® – About Us


1 – Database Targeting is Our Leading Expertise

Our databases are crafted from 30+ years experience, sculpting effective targeting for clients large and small, and cultivated results and sales ROI.


About Us, Audience Innovation® – About Us


2 – Magazine Cover Wrap Marketing Campaigns

Campaigns are designed to engage any target over a sequenced timeframe, to drive interaction, loyalty, response and sales ROI.

DATABASE + CONTENT + MESSAGING = SALES ROI

About Us, Audience Innovation® – About Us



2 – Magazine Cover Wrap Marketing Campaigns

Campaigns are designed to reach and engage any target, over a sequenced timeframe, to drive target interaction, loyalty, response and reliable sales ROI.

DATABASE + CONTENT + MESSAGING = SALES ROI


About Us, Audience Innovation® – About Us

About Us, Audience Innovation® – About Us



3 – Interactive Offline+Online Innovation Marketing

Interactive innovation yields interest, and action.  We build the exact campaign based on cultivating relationships of value, and using AR, VR, Buzz Cards, Video, embedded NFC, and other tag devices.


Demo of Company Video via Augmented Reality


About Us, Audience Innovation® – About Us


3 – Interactive Offline+Online Innovation Marketing

Interactive innovation gives urgency, and interest.  We build the exact campaign for our client, based on cultivating relationships of greatest value, using AR, VR, Buzz Cards, Video, embedded NFC, & other tech devices.


Example of Our
Augmented Reality
with Cover Wrap


About Us, Audience Innovation® – About Us
About Us, Audience Innovation® – About Us

Why Audience Innovation

Audience Innovation was founded with one principle – integrity.

We’re well known for ‘surgical’ delivery and our stand for integrity for our client and agency partners, we’re focused from get-go to completion.

Our platforms are most adept for: PUBLIC PLACE targets, POINT-of-CARE targets, and 1:1 campaigns for both B2B and AFFLUENT targets.


About Us, Audience Innovation® – About Us

About Us, Audience Innovation® – About Us

Why Audience Innovation

Audience Innovation was founded with one principle at our core – integrity.

We’re well known for ‘surgical’ delivery and our stand for integrity for our client and agency partners, we’re focused from get-go to completion.


Our campaign solutions are most adept for: PUBLIC PLACE and POINT-of-CARE campaigns, and 1:1 campaigns for both B2B and AFFLUENT targets.


We have hundreds of clients who’ve now engaged Audience Innovation for 10+ years.  Join us and you’ll see how we generate such valuable ROI results.


About Us, Audience Innovation® – About Us

“We’re so pleased we’ve spoken with Audience Innovation. It didn’t
take much to understand HOW they get the results they deliver.”

GIVE US YOUR TARGET – WE’LL RECOMMEND THE BEST PLATFORM FOR YOU

B2B • C-SUITE • ABM • CRM • TRADE • AFFLUENT • PHARMA • POS • RETAIL • SMB & MORE

Let’s Chat to Learn More
About Your Targets Today

“We’re so pleased we spoke with
Audience Innovation. It didn’t take
much to understand HOW they get
the sales engagement delivered.”

About Us, Audience Innovation® – About Us

Schedule an introductory call with us
at the day/time of your preference.

SETUP TARGET REVIEW

GIVE US YOUR TARGET – WE’LL
DESIGN THE BEST PLATFORM TO
INTERACT & ENGAGE THEM

We’d Love to Learn More About Your Most Vital Targets

Please Choose Your Preferred Day/Time to Chat Below