About Us


Touchpoints That Matter®

Tangible Touchpoints Deliver Tangible Results


About Us

Touchpoints That Matter®

Tangible Touchpoints
Deliver Tangible Results

About Us: Founded in 2005, Audience Innovation serves high-value marketing objectives to drive reliable sales ROI. Our innovative targeting platforms span proven results across most all B2B & B2C categories, for which we’ve developed a premier reputation for precision delivery and sales CTA, KBI and ROI performance. Clients choose Audience Innovation, stay with Audience Innovation – hello@audienceinnovation.com

About Us: Founded in 2005, Audience Innovation serves high-value marketing objectives to drive reliable sales ROI. Our innovative targeting platforms span proven results across most all B2B & B2C categories, for which we’ve developed a premier reputation for precision delivery.

Clients who activate with Audience Innovation, stay with Audience Innovation.

INTRO: Company & Founder

Audience Innovation is a direct marketing specialist, providing adept delivery of high-value touch points, via magazine cover wrap and interactive platforms.

We engage your most valued customers, prospects, patients and decision-makers for thought leadership, B2B, educational, call-to-action, sales assets, point-of-care, & point-of-sale.

  • Launched by Paul Kostial, President & CEO, Audience Innovation has long developed a reputation of excellence since our inception in 2006.
  • Kostial was formerly VP with Time Inc./Targeted Media for 17 years, their former cover wrap division, and worked with multiple brands.

We work with both client and/or agency partners and, build all cover wrap platforms with fully-managed activation for simplicity, impact, and proven sales ROI engagement, for one-time impact and longer-term branding, pharma, executive, for communication & messaging goals.


Clients, Flexibility & Solution Options

We’re all about flexibility, and pride ourselves on our 400+ publishing partners, as well as the most advanced, and flexible options, including first-to-launch variable printing, embedded video, interactive tagging.

Our clients include many Fortune 500® companies, as well as smaller and mid-sized clients who we develop adept tactics for key targets.

Headquartered from Austin, TX, our corporate home since 2007, we have account managers and clients throughout the United States.



INTRO: Company & Founder

Audience Innovation is a direct marketing specialist, providing adept delivery of high-value touch points, via magazine cover wrap and interactive offline platforms.

We engage your most valued customers, prospects, patients and decision-makers for thought leadership, B2B, educational, call-to-action, sales assets, point-of-care, & point-of-sale campaigns.

Launched by Paul Kostial, President & CEO, Audience Innovation has long developed a reputation of excellence since our inception in 2006. Kostial was formerly VP with Time Inc./Targeted Media for 17 years, their former cover wrap division, and worked with many brands and large/small clients.

We work with both client and/or agency partners and, build all platforms with fully-managed activation for simplicity, impact, and proven sales ROI engagement, for one-time impact and longer-term branding, pharma, executive, and messaging objectives.



Client Flexibility & Solutions

We’re all about flexibility, and pride ourselves on our 400+ publishing partners, as well as the most advanced, and flexible options, including first-to-launch variable printing, embedded video, interactive tagging, retargeting.

Our clients include many Fortune 500® companies, as well as smaller and mid-sized clients who we’ve developed adept tactics for key targets.

Headquartered from Austin, TX, our corporate home since 2007, we have many account managers and clients based throughout the United States.


Vibrant 360° Messaging Platforms Built for Sales Interaction

You Get Established Branding to Engage Your Most Vital Targets

We’re proud to celebrate our 15th anniversary and $50+ million in campaigns delivered, gladly serving our client and agency partners’ marketing and sales objectives, nurturing vital targets.

Our Mission is Clear – we deliver customized precision-targeted messaging platforms that cut through massive marketing clutter.

“It’s our best sales asset delivered like a Trojan Horse. We use these smart platforms to engage interest and nurture our best customers and prospects.” – CMO

We amplify ONLINE assets via OFFLINE messaging to deliver a comprehensive 360° sales interaction and growth experience.

ENGAGE ANYONE YOU NEED – ANYWHERE YOU WANT

Vibrant 360° Tangible Storytelling Platforms
for Sales Interaction

“It’s our best sales asset delivered like a Trojan Horse. We use these smart platforms to interest, engage and nurture our vital customers and best prospects.” – CMO

We’re proud to celebrate our 15th anniversary of gladly serving our client and agency partners’ marketing and sales objectives.

Over $50MM+ in Campaigns Delivered to Our Clients

Our Mission Is Clear – to develop customized precision-targeted offline messaging platforms that cut-through-the-clutter to fully engage and nurture your most valued target audiences for sales.

We amplify ONLINE assets with OFFLINE messaging to deliver a comprehensive 360° sales interaction & growth experience.

ENGAGE ANYONE YOU NEED
ANYWHERE YOU WANT

B2B • B2C • D2C • POC
Customers • Prospects
Influencers • Pharma Rx
C-Suite • Executive • CXO
Trade • VIP • Branding
Pharma Point-of-Care
Retail Point-of-Sale
Multicultural & Niche
360° Target Engagement


Sales Results & ROI Spans Many Industries & Targets


Director, Commercial Truck Sales 

“We achieved a 341% ROI with our campaign for commercial vehicle sales, with 16% of the targeted database purchasing the vehicle within 6-months.  That’s why we’ve used Ai for 7 consecutive years now.”




More Example of Client Results





Campaigns Build Trust & Long-Term Customer Value


SVP, Sales – Technology Sourcing

“Our B2B campaign delivers such exceptional results, I wouldn’t believe it if I hadn’t seen it first-hand, like 56% CTA which is 100X better than our online-only campaigns.  We overlay exact targets with an Ai campaign, and our targets respond.  It’s genius, and we’ve been with Ai for 3+ years.”

Marketing Director, Insurance

“Our consumer campaign in public places is better than ever, producing +30% lift in sales.  It’s one of our strongest assets connecting marketing and sales, based on result delivery, and … our agents love it.”




Sales Results & ROI Spans Many Industries & Targets


Director, Commercial Truck Sales 

“We achieved a 341% ROI with our campaign for commercial vehicle sales, with 16% of the targeted database purchasing the vehicle within 6-months.  That’s why we’ve worked with Audience Innovation for 7 years now.”


More Examples of Results



SVP, Sales – Technology Sourcing

“Our B2B campaign delivers such exceptional results, I wouldn’t believe it if I hadn’t seen it first-hand, like 56% CTA which is 100X better than our online-only campaigns.  We overlay exact targets with an Ai campaign, and our targets respond.  It’s genius, and we’ve been with Ai for 3+ years now.”

Marketing Director, Insurance

“Our consumer targeted campaign in public places is better than ever, and producing +30% lift in sales.  It’s one of our strongest assets connecting marketing and sales, in terms of result delivery, and … our agents love it.”


Campaigns Inspire Trust &
Long-Term Customer Goal



1 – Database Targeting is Our Leading Expertise

Our databases are crafted from 30+ years experience, sculpting effective targeting for clients large and small, and cultivated results and sales ROI.



2 – Magazine Cover Wrap Marketing Campaigns

Campaigns are designed to reach and engage any target, over a sequenced timeframe, to drive target interaction, loyalty, response and reliable sales ROI.



1 – Database Targeting is Our Leading Expertise

Our databases are crafted from 30+ years experience, sculpting effective targeting for clients large and small, and cultivated results and sales ROI.


2 – Magazine Cover Wrap Marketing Campaigns

Campaigns are designed to engage any target over a sequenced timeframe, to drive interaction, loyalty, response and sales ROI.


3 – Tactical Interactive OFFLINE+ONLINE Solutions

Interactive innovation yields interest, and action.  We build the exact campaign based on cultivating relationships of value, and using AR, VR, Buzz Cards, Video, embedded NFC, and other tag devices.

Demo of Company Video via Augmented Reality



3 – Tactical Interactive OFFLINE+ONLINE Solutions

Interactive innovation gives urgency, and interest.  We build the exact campaign for our client, based on cultivating relationships of greatest value, using AR, VR, Buzz Cards, Video, embedded NFC, & other tech devices.


Example of Our
Augmented Reality
with Cover Wrap


Why Audience Innovation

Audience Innovation was founded with one principle – integrity.

We’re well known for ‘surgical’ delivery and our stand for integrity for our client and agency partners, we’re focused from get-go to completion.

Our platforms are most adept for: PUBLIC PLACE targets, POINT-of-CARE targets, and 1:1 campaigns for both B2B and AFFLUENT targets.




Why Audience Innovation

Audience Innovation was founded with one principle at our core – integrity.

We’re well known for ‘surgical’ delivery and our stand for integrity for our client and agency partners, we’re focused from get-go to completion.


Our campaign solutions are most adept for: PUBLIC PLACE and POINT-of-CARE campaigns, and 1:1 campaigns for both B2B and AFFLUENT targets.


We have hundreds of clients who’ve now engaged Audience Innovation for 10+ years.  Join us and you’ll see how we generate such valuable ROI results.