affluent luxury, Audience Innovation® – Affluent & Luxury Cover Wrap Marketing

AFFLUENT Consumers
In-Home Direct Marketing

ANY » Affluent Households • Zip Codes • Market Configuration • Geo/Demo Filters

Everything we do is driven by database precision


affluent luxury, Audience Innovation® – Affluent & Luxury Cover Wrap Marketing

AFFLUENT Consumers
In-Home Direct Marketing

Any Affluent Households • Zip Codes
Market Footprint • Geo/Demo Filters
MRI-Matched Target+Data Clusters
Any Collection of High Value Markets

GET AFFLUENT QUOTESETUP INTRO CHAT

Everything we do is
database precision.

“With today’s overwhelm online, we use offline messaging that
is welcomed and appreciated and, it drives interaction with our
sales force. This works well for us.” – SVP, Sales & Marketing

“With today’s overwhelm online,
we use offline messaging that is
welcomed and appreciated and,
drives interaction with our sales.
This cuts through the clutter.”

SVP, Sales & Marketing

TARGET • TIMING • CONTENT • RESULTS

LET’S CHAT TO LEARN MORE
ABOUT YOUR TARGETS TODAY

We love to share smart ideas and,
stealth marketing for your targets!

hello@audienceinnovation.com
OR CALL US: 888.241.6634,719

affluent luxury, Audience Innovation® – Affluent & Luxury Cover Wrap Marketing
SETUP TARGET REVIEW

Schedule a target review with us
at a day/time of your preference.

LET’S CHAT TO LEARN
ABOUT YOUR TARGETS

We love to share new
ideas for your targets!

affluent luxury, Audience Innovation® – Affluent & Luxury Cover Wrap Marketing

Schedule an introductory call with us
at the day/time of your preference.

SETUP TARGET REVIEW

hello@audienceinnovation.com

CALL US: 888.241.6634,719

affluent luxury, Audience Innovation® – Affluent & Luxury Cover Wrap Marketing

It’s the Ultimate OFFLINE Touch Point Platform

CMO, Technology – “We Let Them Know We Appreciate Their Business
and Their Long-Term Relationship – We Care About Their Business”

Magazine cover wrap platforms are proven as effective touch points time-and-time again.
With hundreds of direct campaigns over 12+ years to validate its effectiveness, our platforms
provide a perfect blend of precision targeting, respected content and messaging impact.

Many Companies Use Tactical Touch Point
Platforms to Nurture Valued Relationships

and, to Engage Vital Consumer Targets & B2B Decision-Makers

Adept marketers deploy our tangible & offline interactive platforms
to deliver high-value, long-lasting messaging impact & sales results.

0123456789001234567890%
80%

80% of the Fortune 500®, and 90% of the
Top 50 Pharmas, use or have used cover
wraps in marketing & sales strategies.

90%
0123456789001234567890%
affluent luxury, Audience Innovation® – Affluent & Luxury Cover Wrap Marketing

Sales results via OFFLINE MESSAGING are Stunning,
Proven & Reliable – The RESULTS are very consistent.

When Planned & Sequenced to Deliver Specific Objectives

Each platform is designed to cultivate and educate highly valued
clients, customers, prospects, patients, and vital decision-makers
in a way that drives reliable sales conversations and conversion.

100% REACH • 90% AWARENESS • 80% READERSHIP • 50% CALL-to-ACTION

The Ultimate OFFLINE
Touch Point Platform

CMO, Technology – “It Let’s Them Know You Care – You Appreciate Their Long-Term Customer Value & Vital Relationship with Your Business”

affluent luxury, Audience Innovation® – Affluent & Luxury Cover Wrap Marketing

With hundreds of campaigns over 12+ years to validate effectiveness, our platforms provide a perfect blend of precise targeting, respected content and high-value direct messaging and sales impact.

affluent luxury, Audience Innovation® – Affluent & Luxury Cover Wrap Marketing

Many Companies Use Our
Tactical Touch Point
Marketing Platforms

to Engage Vital B2B Decision-Makers & Consumer Targets

0123456789001234567890%
80%

80% of the Fortune 500®, and 90% of the
Top 50 Pharmas, have used cover wraps
in their ongoing marketing & sales tactics.

90%
0123456789001234567890%

It’s a marketing (and sales) tactic that’s proven effective repeatedly.

Stats with COVER WRAP
MESSAGING are Stunning,
Proven & Consistent

to Initiate Conversation,
Interactive Dialogue &
Direct Sales Conversion

affluent luxury, Audience Innovation® – Affluent & Luxury Cover Wrap Marketing

Typical platform response analytics deliver
these results, which vary based on target,
timing, messaging and sales objectives.

“It’s stealth, like a TROJAN HORSE – it ALWAYS gets there, even
when our sales teams can’t get in the door. It works!” – CMO Tech

“IT’S LIKE A TROJAN HORSE – IT ALWAYS GETS THERE, EVEN WHEN MY SALES TEAM CAN’T GET IN THE DOOR. WE LOVE THESE TACTICAL COVER WRAP PLATFORMS FOR OUR MOST VALUED TARGET AUDIENCES.”

What is AFFLUENT Cover Wrap Marketing?


affluent luxury, Audience Innovation® – Affluent & Luxury Cover Wrap Marketing

The results are compelling, especially for any hard-to-reach AFFLUENT targets. Our sequenced cover wrap platforms attach your company’s tactical branding to well-known, premier and respected content partners, to create a sequenced touch point experience for vital AFFLUENT customers and/or prospects.


DIRECT-to-RECIPIENT PLATFORMS
IN-HOME TARGET EXAMPLES

3,522 Dallas DMA with $2MM+ HHI
9,135 Platinum Automotive Buyers
4.321 Chicago Zips, Kids in Private Schools
1,212 Miami Zips, $5MM+ HHI
15,432 HH’s 3-Mile Radius of Stores
6,739 Platinum 50+, $1MM+ HHI
19,627 $1MM+ HHI HH’s 1-Mile Radius

ANY DATABASE of AFFLUENT TARGETS

affluent luxury, Audience Innovation® – Affluent & Luxury Cover Wrap Marketing
affluent luxury, Audience Innovation® – Affluent & Luxury Cover Wrap Marketing
affluent luxury, Audience Innovation® – Affluent & Luxury Cover Wrap Marketing
affluent luxury, Audience Innovation® – Affluent & Luxury Cover Wrap Marketing
affluent luxury, Audience Innovation® – Affluent & Luxury Cover Wrap Marketing

We Compliment & Enhance Your AFFLUENT Audience Engagement

ANY AFFLUENT TARGETS • HIGH NET WORTH • PLATINUM • MULTICULTURAL • DUAL INCOME NO KIDS
AFFLUENT MILLENNIALS • WORKING WOMEN • HHI $5MM+ • HHI $2MM+ • HHI $1MM+ • RETIRED & WEALTHY
RICH RANCHERS • SINGLE SPENDERS • MOMS w/MONEY • LUXURY SHOPPERS • INTERNATIONAL PATRONS
ARTS • MUSEUMS • UNIVERSITIES • ALUMNI • DONORS • THEATER • CIVIC LEADERS • ASSOCIATIONS

What is AFFLUENT
Cover Wrap Marketing?


We Compliment & Enhance Your AFFLUENT Target Engagement


It’s compelling, especially for the most hard-to-reach AFFLUENT targets. Our precise cover wrap platforms attach your company’s tactical branding to well-known and respected premier content partners, to create a co-branded user experience for your most important AFFLUENT customers.


CREATIVE EXAMPLES

affluent luxury, Audience Innovation® – Affluent & Luxury Cover Wrap Marketing
affluent luxury, Audience Innovation® – Affluent & Luxury Cover Wrap Marketing
affluent luxury, Audience Innovation® – Affluent & Luxury Cover Wrap Marketing
affluent luxury, Audience Innovation® – Affluent & Luxury Cover Wrap Marketing
affluent luxury, Audience Innovation® – Affluent & Luxury Cover Wrap Marketing
affluent luxury, Audience Innovation® – Affluent & Luxury Cover Wrap Marketing

DIRECT-to-RECIPIENT PLATFORMS
IN-HOME TARGET EXAMPLES

3,522 Dallas DMA with $2MM+ HHI
9,135 Platinum Automotive Buyers
4.321 Chicago Zips, Kids in Private Schools
1,212 Miami Zips, $5MM+ HHI
15,432 HH’s 3-Mile Radius of Stores
6,739 Platinum 50+, $1MM+ HHI
19,627 $1MM+ HHI HH’s 1-Mile Radius

ANY DATABASE of AFFLUENT TARGETS



“Audience Innovation brings ideas we never imagined even possible. They’re like a secret out-of-home tactic, but who’d ever realize, unless you take the time to understand how they get you where you need to go. It’s intuitive yet, not obvious. We’re glad we asked for a meeting.” – CMO, MAJOR RETAILER


CO-BRANDED DIRECT MARKETING PLATFORMS FOR ANY DATABASE of
AFFLUENT CONSUMERS, INCLUDING CURRENT CUSTOMERS, HIGH-VALUE
PROSPECTS, and/or TOP-TIER REPEAT BUYERS – ANY AFFLUENT HOMES

BOLD CO-BRANDED DIRECT MARKETING PLATFORMS FOR ANY DATABASE of AFFLUENT CONSUMERS, INCLUDING CURRENT CUSTOMERS, HIGH-VALUE PROSPECTS, and/or TOP-TIER REPEAT BUYERS WITH NEARLY 100% IN-HOME TARGET DELIVERABILITY IN ANY GEO/DEMO FOOTPRINT

OUR TARGETING RESULTS SPAN MANY INDUSTRIES

HERE’S JUST A FEW EXAMPLES TO ILLUSTRATE TARGET RESPONSE & SALES RESULTS

affluent luxury, Audience Innovation® – Affluent & Luxury Cover Wrap Marketing

Proven Sales Interaction & Engagement Platforms

Here’s an Example of ROI Marketing Analytics & Sales Results

We worked with an automotive manufacturer with both B2B
and B2C targets to help them achieve +$145MM in sales via
a $450K investment. This delivered a 322% ROI & 16% sales
conversion after only 6 months in market with their platform.

affluent luxury, Audience Innovation® – Affluent & Luxury Cover Wrap Marketing

Get What You Need for Consideration

OUR TARGETING RESULTS
SPAN MANY INDUSTRIES

Here’s an Example of Marketing ROI Analytics & Sales Results

As an example, an automotive manufacturer with B2B and B2C targets achieved the following:


+$145MM in Sales
16% Sales Conversion
$450k Invested, Year 1
322% ROI Resulted
Continued 7 Years

(Only 6 months In-Market)

affluent luxury, Audience Innovation® – Affluent & Luxury Cover Wrap Marketing

Every campaign is measured for awareness,
readership, found informative, found value,
and call-to-action stats – and sales ROI.

affluent luxury, Audience Innovation® – Affluent & Luxury Cover Wrap Marketing

“I’d never believed the real results of our cover wrap platforms if I hadn’t
seen it myself. Our own targets are so overwhelmed online today and, our
cover wrap messaging CUTS-THROUGH-THE-CLUTTER with our vital targets.”

affluent luxury, Audience Innovation® – Affluent & Luxury Cover Wrap Marketing
affluent luxury, Audience Innovation® – Affluent & Luxury Cover Wrap Marketing

“I’d never believed the real
results of our cover wrap
platforms if I hadn’t seen it
myself. Our own targets are so
overwhelmed online today
and, our cover wrap messaging
CUTS-THROUGH-THE-CLUTTER
with our most vital targets.”

affluent luxury, Audience Innovation® – Affluent & Luxury Cover Wrap Marketing
WHY do MAGAZINE COVER WRAP PLATFORMS WORK?

“It’s our brochure attached as
a ‘cover wrap’ to a respected
delivery vehicle and then,
engaged for our best prospects
and customers as an ongoing
tangible messaging series!”

VP, Sales Director

Our AFFLUENT RESULTS speak for themselves …


Our clients get valuable ROI, and results like 56% CTA.  It works well, especially for harder-to-engage targets – precise reach, co-branded content, high-value tangible touch points, bridge-to-digital and, causing sales actions and ROI. – Paul Kostial


affluent luxury, Audience Innovation® – Affluent & Luxury Cover Wrap Marketing

Example of platform messaging sequence, coordinated with online actions, and multiple interactive tags for user engagement options.

affluent luxury, Audience Innovation® – Affluent & Luxury Cover Wrap Marketing


Our AFFLUENT RESULTS
speak for themselves …

“Our clients get valuable ROI, and results like 56% call-to-action.  It works well, especially for harder-to-engage targets – precise reach, co-branded content, high-value tangible touchpoints, bridge-to-digital, and causing warm sales interactions.” – Paul Kostial


Here’s an example …

affluent luxury, Audience Innovation® – Affluent & Luxury Cover Wrap Marketing

Audience Innovation: Capabilities & Flexibilities Overview

Audience Innovation
Campaign Capabilities
& Flexibilities Overview

Targeting Platforms – More AFFLUENT Targeting Examples …


ANY AFFLUENT HOUSEHOLDS

affluent luxury, Audience Innovation® – Affluent & Luxury Cover Wrap Marketing

Texas Real Estate Sales with Opening Year Revenue Focus
1,276 Affluent HH’s, 11 Zip Codes, HHI $1MM+, Kids/Private Schools

Luxury Fashion Brands with Multiple Retail Showrooms
9,524 Affluent Households in 17 Key Markets w/Retail Showrooms

Automotive Manufacturer of Ultra High-End Vehicle Types
9,756 Select Buyers of Luxury Vehicles in Selected Markets

Luxury Retirement Community Launching New Resident Sales
5,600 Households 50+, $3MM Net Worth, in 37 Selected Zip Codes

High-End Furniture & Home Textiles USA Manufacturer
6,523 Affluent HH’s w/New Home Purchases During Last 6 Months

Luxury Spa & Resort with Primary Feeder Markets
12,534 Select Affluent Females Known to Frequent Spas/Resorts

High-End Home Furnishings Retailer, Online Sales Focus
24,323 Buyers of Luxury Furniture for New Homes Last 3 Years

Global Luxury Hotel & Resort Brand, Driving Weeklong Stays
6,562 Affluent HH’s w/Propensity to Travel with Luxury Brands

Golf Club Manufacturer Targeting Affluent Males
11,188 Frequent Male 55+ Golfers, Chosen per Geo/Demo Filters

International Time Share Brand for Platinum HH’s
6,771 50+ Affluent Households Known to Travel Internationally

Solar Manufacturer Targeting Affluent Zip Codes Nationwide
22,312 Affluent HH’s Based on Home Value $2MM+ in Select Zips

Private Shared Jets Targeting Frequently 1st Class Travelers
5,670 Affluent Travelers Who’ve Leased Private Jets in Recent Past

AFFLUENT HOUSEHOLDS

affluent luxury, Audience Innovation® – Affluent & Luxury Cover Wrap Marketing

Texas Real Estate Sales Opening Year
1,276 Affluent HH’s, 11 Zip Codes, HHI $1MM+, Kids/Private Schools

Luxury Fashion Retail Showrooms
9,524 Affluent Households in 17 Key Markets w/Retail Showrooms

Automotive Ultra High-End Vehicles
9,756 Select Buyers of Luxury Vehicles in Selected Markets

Luxury Retirement Development
5,600 Households 50+, $3MM Net Worth, in 37 Selected Zip Codes

High-End Furniture & Textiles
6,523 Affluent HH’s w/New Home Purchases During Last 6 Months

Luxury Spas & Resorts Markets
12,534 Select Affluent Females Known to Frequent Spas/Resorts

High-End Home Furnishings
24,323 Buyers of Luxury Furniture for New Homes Last 3 Years

Global Luxury Hotels & Resorts
6,562 Affluent HH’s w/Propensity to Travel with Luxury Brand Names

Golf Club Manufacturer Affluent
11,188 Frequent 55+ Golfers, Chosen per Geo/Demo Filters

Global Time Share Platinum HH’s
6,771 50+ Affluent Households Known to Travel Internationally

Solar Targeting Affluent Zip Codes
22,312 Affluent HH’s Based on Home Value $2MM+ in Select Zips

Private Shared Jets, 1st Class
5,670 Affluent Travelers Who’ve Leased Private Jets in Recent Past


“With the overwhelm online today, we have these campaigns
designed to create memorable physical touch points. It works.“

“With the overwhelm online today, we engage these campaigns to create memorable physical touch points.
It’s smart & it works.“



affluent luxury, Audience Innovation® – Affluent & Luxury Cover Wrap Marketing

affluent luxury, Audience Innovation® – Affluent & Luxury Cover Wrap Marketing
SETUP INTRO CHAT

INTERACTIVE MAGAZINE COVER WRAP
& OTHER TACTICAL OFFLINE DEVICES

EVP, SALES DIRECTOR

“It’s like a billboard, right in their home – it’s an attention grabber. Our clients appreciate the gesture and, we get 50%+ sales interaction. We blend online+offline touch points for best sales results.”

CMO, AUTO NETWORKS

“We work with Audience Innovation who is killing it with direct tactics, as a major part of holistic targeting – I wouldn’t believe results had I not seen it myself.”

SVP, ONLINE RETAILER

“It’s tangible, and powerful. We blend online+offline touch points with high-value customers to increase interaction. The two together is greater than the sum of each alone. It works – typically 50-60%+ call-to-action.”

CPG, BRAND MANAGER

“We’ve been a fan of Audience Innovation cover wraps for several years, and even more so today. Quite simply, they cut-through-the-clutter, and it’s appreciated, and gets our messaging to the exact affluent targets. These are invaluable to our loyalty channel relationships.”

CEO, FORTUNE 500® RETAILER

“Paul Kostial and his team have perfected this platform. I’ve known him 20+ years now; their platform this year produced better results than 5 years ago and, we use them often for our most vital affluent customer and prospect targets. It’s a home run for our sales channels.”

SENIOR VP, MARKETING DIRECTOR

“Exceptional value and call-to-action! Every year, our affluent cover wrap platforms always have our salespeople very pleased. It’s a valued sales asset.”

CMO, CONSUMER INSURANCE

“We beat our competition with service/delivery, and use Audience Innovation platform to warm up our prospects. Coordinated with our sales force, our results are very impressive, for both retention and acquisition clients.”

EVP & CMO, REGIONAL BANKING

“We use Audience Innovation platforms to cultivate both our private wealth targets every year. Oddly, it works, and even more so in today’s cluttered digital space. It’s an impact message in their home – in their hand.”

SVP, REAL ESTATE DEVELOPMENT

“We’ve had more traffic at our show home than ever, and hit our sales goals in 1/2 the time planned. We use Audience Innovation for every new development, their geo/demo platform, ideal to target our prospects.”

We’ll gladly share exact client names when we chat, any time.
Otherwise, our client’s prefer propriety, which we honor of course.

affluent luxury, Audience Innovation® – Affluent & Luxury Cover Wrap Marketing

affluent luxury, Audience Innovation® – Affluent & Luxury Cover Wrap Marketing

EVP, SALES DIRECTOR

“It’s like a billboard on their desk or in home – an attention grabber. Our clients appreciate the gesture and, we get 50%+ sales interaction. We blend online+offline touch points for best sales results.”

CMO, AUTO NETWORK

“We work with Audience Innovation who is killing it with direct tactics, as a major part of holistic targeting – I wouldn’t believe results had I not seen it myself! Perfect sales asset.”

SVP, ONLINE CTA

“It’s tangible. We blend online + offline touch points for high-value customers to increase interaction. Both together is greater than each alone. It works – we typically get 50%+ CTA for our sales team.”

CPG, BRAND MGR

“We’ve been a fan of Audience Innovation for several years, even more today. Quite simply, cut-through-clutter – it’s invaluable for our loyalty channel targets.”

CEO, F500® RETAIL

“Paul Kostial and his team have perfected this platform. I’ve known him 20+ years now; their platform this year produced better results than 5 years ago and, we use them often for our most vital customer and prospect targets. It’s a home run for our sales every time.”

SVP, RETAILER

“Exceptional value and call-to-action! Every year, our affluent cover wrap platforms always have our sales force very pleased and rewarded. It provides a highly valued asset for our sales.”

CMO, INSURANCE

“We beat our competition with service/delivery, and use Audience Innovation to warm prospects. Coordinated with sales, results work well for our retention and acquisition sales objectives.”

CMO, REGIONAL BANK

“We use Audience Innovation to cultivate both commercial and PWM targets each year. It works even more in today’s cluttered space, an impact message that they always appreciate receiving.”

SVP, REAL ESTATE

“We had more traffic at our show home than ever, and hit our sales goals in 1/2 time planned. We use Audience Innovation for each new development, geo/demo platform.”

We’ll gladly share exact client names
when we chat, any time. Otherwise, our
client’s prefer propriety, which we
honor their privacy, of course.

“We’re so pleased we’ve spoken with Audience Innovation. It didn’t
take much to understand HOW they get the results they deliver.”

GIVE US YOUR TARGET – WE’LL RECOMMEND THE BEST PLATFORM FOR YOU

B2B • C-SUITE • ABM • CRM • TRADE • AFFLUENT • PHARMA • POS • RETAIL • SMB & MORE

Let’s Chat to Learn More
About Your Targets Today

“We’re so pleased we spoke with
Audience Innovation. It didn’t take
much to understand HOW they get
the sales engagement delivered.”

affluent luxury, Audience Innovation® – Affluent & Luxury Cover Wrap Marketing

Schedule an introductory call with us
at the day/time of your preference.

SETUP TARGET REVIEW

GIVE US YOUR TARGET – WE’LL
DESIGN THE BEST PLATFORM TO
INTERACT & ENGAGE THEM

We’d Love to Learn More About Your Most Vital Targets

Please Choose Your Preferred Day/Time to Chat Below