AFFLUENT Consumers
In-Home Direct Marketing

ANY » Affluent Households • Zip Codes • Market Configuration • Geo/Demo Filters

Magazine Cover Wrap & Interactive In-Home Touchpoint Platforms

Everything we do is driven by database precision


AFFLUENT Consumers
In-Home Direct Marketing

Magazine Cover Wrap & Interactive
In-Home Touchpoint Platforms

Any Affluent Households • Zip Codes
Market Footprint • Geo/Demo Filters
MRI-Matched Target+Data Clusters
Any Collection of High Value Markets

SETUP INTRO CHATPLATFORMS & RATES

Everything we do is
database precision.

“With today’s overwhelm online, we use offline messaging that
is welcomed and appreciated and, it drives interaction with our
sales force. This works well for us.” – SVP, Sales & Marketing

“With today’s overwhelm online,
we use offline messaging that is
welcomed and appreciated and,
drives interaction with our sales.
This cuts through the clutter.”

SVP, Sales & Marketing

It’s the Ultimate OFFLINE Touch Point Platform

CMO, Technology – “We Let Them Know We Appreciate Their Business
and Their Long-Term Relationship – We Care About Their Business”

Magazine cover wrap platforms are proven as effective touch points time-and-time again.
With hundreds of direct campaigns over 12+ years to validate its effectiveness, our platforms
provide a perfect blend of precision targeting, respected content and messaging impact.

Many Companies Use Tactical Touch Point
Platforms to Nurture Valued Relationships

and, to Engage Vital Consumer Targets & B2B Decision-Makers

Adept marketers deploy our tangible & offline interactive platforms
to deliver high-value, long-lasting messaging impact & sales results.

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80%

80% of the Fortune 500®, and 90% of the
Top 50 Pharmas, use or have used cover
wraps in marketing & sales strategies.

90%
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Sales results via OFFLINE MESSAGING are Stunning,
Proven & Reliable – The RESULTS are very consistent.

When Planned & Sequenced to Deliver Specific Objectives

Each platform is designed to cultivate and educate highly valued
clients, customers, prospects, patients, and vital decision-makers
in a way that drives reliable sales conversations and conversion.

100% REACH • 90% AWARENESS • 80% READERSHIP • 50% CALL-to-ACTION

The Ultimate OFFLINE
Touch Point Platform

CMO, Technology – “It Let’s Them Know You Care – You Appreciate Their Long-Term Customer Value & Vital Relationship with Your Business”

With hundreds of campaigns over 12+ years to validate effectiveness, our platforms provide a perfect blend of precise targeting, respected content and high-value direct messaging and sales impact.

Many Companies Use Our
Tactical Touch Point
Marketing Platforms

to Engage Vital B2B Decision-Makers & Consumer Targets

0123456789001234567890%
80%

80% of the Fortune 500®, and 90% of the
Top 50 Pharmas, have used cover wraps
in their ongoing marketing & sales tactics.

90%
0123456789001234567890%

It’s a marketing (and sales) tactic that’s proven effective repeatedly.

Stats with COVER WRAP
MESSAGING are Stunning,
Proven & Consistent

to Initiate Conversation,
Interactive Dialogue &
Direct Sales Conversion

Typical platform response analytics deliver
these results, which vary based on target,
timing, messaging and sales objectives.

“It’s stealth, like a TROJAN HORSE – it ALWAYS gets there, even
when our sales teams can’t get in the door. It works!” – CMO Tech

“IT’S LIKE A TROJAN HORSE – IT ALWAYS GETS THERE, EVEN WHEN MY SALES TEAM CAN’T GET IN THE DOOR. WE LOVE THESE TACTICAL COVER WRAP PLATFORMS FOR OUR MOST VALUED TARGET AUDIENCES.”

What is AFFLUENT Cover Wrap Marketing?



The results are compelling, especially for any hard-to-reach AFFLUENT targets. Our sequenced cover wrap platforms attach your company’s tactical branding to well-known, premier and respected content partners, to create a sequenced touch point experience for AFFLUENT customers and prospects.


DIRECT-to-RECIPIENT PLATFORMS
IN-HOME TARGET EXAMPLES

3,522 Dallas DMA with $2MM+ HHI
9,135 Platinum Automotive Buyers
4.321 Chicago Zips, Kids in Private Schools
1,212 Miami Zips, $5MM+ HHI
15,432 HH’s 3-Mile Radius of Stores
6,739 Platinum 50+, $1MM+ HHI
19,627 $1MM+ HHI HH’s 1-Mile Radius

ANY DATABASE of AFFLUENT TARGETS


We Compliment & Enhance Your AFFLUENT Audience Engagement

ANY AFFLUENT TARGETS • HIGH NET WORTH • PLATINUM • MULTICULTURAL • DUAL INCOME NO KIDS
AFFLUENT MILLENNIALS • WORKING WOMEN • HHI $5MM+ • HHI $2MM+ • HHI $1MM+ • RETIRED & WEALTHY
RICH RANCHERS • SINGLE SPENDERS • MOMS w/MONEY • LUXURY SHOPPERS • INTERNATIONAL PATRONS
ARTS • MUSEUMS • UNIVERSITIES • ALUMNI • DONORS • THEATER • CIVIC LEADERS • ASSOCIATIONS



“Audience Innovation brings ideas we never imagined even possible. They’re like a secret out-of-home tactic, but who’d ever realize, unless you take the time to understand how they get you where you need to go. It’s intuitive yet, not obvious. We’re glad we asked for a meeting.” – CMO, MAJOR RETAILER


What is AFFLUENT
Cover Wrap Marketing?


We Compliment & Enhance Your AFFLUENT Target Engagement


It’s compelling, especially for the most hard-to-reach AFFLUENT targets. Our precise cover wrap platforms attach your company’s tactical branding to well-known and respected premier content partners, to create a co-branded user experience for your most important AFFLUENT customers.


CREATIVE EXAMPLES


DIRECT-to-RECIPIENT PLATFORMS
IN-HOME TARGET EXAMPLES

3,522 Dallas DMA with $2MM+ HHI
9,135 Platinum Automotive Buyers
4.321 Chicago Zips, Kids in Private Schools
1,212 Miami Zips, $5MM+ HHI
15,432 HH’s 3-Mile Radius of Stores
6,739 Platinum 50+, $1MM+ HHI
19,627 $1MM+ HHI HH’s 1-Mile Radius

ANY DATABASE of AFFLUENT TARGETS

CO-BRANDED DIRECT MARKETING PLATFORMS FOR ANY DATABASE of
AFFLUENT CONSUMERS, INCLUDING CURRENT CUSTOMERS, HIGH-VALUE
PROSPECTS, and/or TOP-TIER REPEAT BUYERS – ANY AFFLUENT HOMES

BOLD CO-BRANDED DIRECT MARKETING PLATFORMS FOR ANY DATABASE of AFFLUENT CONSUMERS, INCLUDING CURRENT CUSTOMERS, HIGH-VALUE PROSPECTS, and/or TOP-TIER REPEAT BUYERS WITH NEARLY 100% IN-HOME TARGET DELIVERABILITY IN ANY GEO/DEMO FOOTPRINT

OUR TARGETING RESULTS SPAN MANY INDUSTRIES

HERE’S JUST A FEW EXAMPLES TO ILLUSTRATE TARGET RESPONSE & SALES RESULTS

Proven Sales Interaction & Engagement

Here’s an Example of ROI Marketing Analytics

We worked with an automotive manufacturer with both B2B and B2C targets to help them achieve +$145MM in sales via a $450K spend.

This gave a 322% ROI & 16% sales conversion after only 6 months in market. This platform continued to produce results for 7 years.

Get What You Need for Consideration

GET TARGET REVIEWGET QUOTEGET SAMPLESEMAIL US

OUR TARGETING RESULTS
SPAN MANY INDUSTRIES

Here’s an Example of Marketing ROI Analytics & Sales Results

As an example, an automotive manufacturer with B2B and B2C targets achieved the following:


+$145MM in Sales
16% Sales Conversion
$450k Invested, Year 1
322% ROI Resulted
Continued 7 Years

(Only 6 months In-Market)

Every campaign is measured for awareness,
readership, found informative, found value,
and call-to-action stats – and sales ROI.

“I’d never believed the real results of our cover wrap platforms if I hadn’t
seen it myself. Our own targets are so overwhelmed online today and, our
cover wrap messaging CUTS-THROUGH-THE-CLUTTER with our vital targets.”

“I’d never believed the real
results of our cover wrap
platforms if I hadn’t seen it
myself. Our own targets are so
overwhelmed online today
and, our cover wrap messaging
CUTS-THROUGH-THE-CLUTTER
with our most vital targets.”

WHY do MAGAZINE COVER WRAP PLATFORMS WORK?

“It’s our brochure attached as
a ‘cover wrap’ to a respected
delivery vehicle and then,
engaged for our best prospects
and customers as an ongoing
tangible messaging series!”

VP, Sales Director

Our AFFLUENT RESULTS speak for themselves …


“Our clients get valuable ROI, and results like 56% CTA.  It works well, especially for harder-to-engage targets – precise reach, co-branded content, high-value tangible touch points, bridge-to-digital and, causing sales actions and ROI.” – Paul Kostial


Example of platform messaging sequence, coordinated with online actions, and multiple interactive tags for user engagement options.



Our AFFLUENT RESULTS
speak for themselves …

“Our clients get valuable ROI, and results like 56% call-to-action.  It works well, especially for harder-to-engage targets – precise reach, co-branded content, high-value tangible touchpoints, bridge-to-digital, and causing warm sales interactions.” – Paul Kostial


Here’s an example …

Audience Innovation: Capabilities & Flexibilities Overview

Audience Innovation
Campaign Capabilities
& Flexibilities Overview

Targeting Platforms – More AFFLUENT Targeting Examples …


ANY AFFLUENT HOUSEHOLDS

Texas Real Estate Sales with Opening Year Revenue Focus
1,276 Affluent HH’s, 11 Zip Codes, HHI $1MM+, Kids/Private Schools

Luxury Fashion Brands with Multiple Retail Showrooms
9,524 Affluent Households in 17 Key Markets w/Retail Showrooms

Automotive Manufacturer of Ultra High-End Vehicle Types
9,756 Select Buyers of Luxury Vehicles in Selected Markets

Luxury Retirement Community Launching New Resident Sales
5,600 Households 50+, $3MM Net Worth, in 37 Selected Zip Codes

High-End Furniture & Home Textiles USA Manufacturer
6,523 Affluent HH’s w/New Home Purchases During Last 6 Months

Luxury Spa & Resort with Primary Feeder Markets
12,534 Select Affluent Females Known to Frequent Spas/Resorts

High-End Home Furnishings Retailer, Online Sales Focus
24,323 Buyers of Luxury Furniture for New Homes Last 3 Years

Global Luxury Hotel & Resort Brand, Driving Weeklong Stays
6,562 Affluent HH’s w/Propensity to Travel with Luxury Brands

Golf Club Manufacturer Targeting Affluent Males
11,188 Frequent Male 55+ Golfers, Chosen per Geo/Demo Filters

International Time Share Brand for Platinum HH’s
6,771 50+ Affluent Households Known to Travel Internationally

Solar Manufacturer Targeting Affluent Zip Codes Nationwide
22,312 Affluent HH’s Based on Home Value $2MM+ in Select Zips

Private Shared Jets Targeting Frequently 1st Class Travelers
5,670 Affluent Travelers Who’ve Leased Private Jets in Recent Past

AFFLUENT HOUSEHOLDS


Texas Real Estate Sales Opening Year
1,276 Affluent HH’s, 11 Zip Codes, HHI $1MM+, Kids/Private Schools

Luxury Fashion Retail Showrooms
9,524 Affluent Households in 17 Key Markets w/Retail Showrooms

Automotive Ultra High-End Vehicles
9,756 Select Buyers of Luxury Vehicles in Selected Markets

Luxury Retirement Development
5,600 Households 50+, $3MM Net Worth, in 37 Selected Zip Codes

High-End Furniture & Textiles
6,523 Affluent HH’s w/New Home Purchases During Last 6 Months

Luxury Spas & Resorts Markets
12,534 Select Affluent Females Known to Frequent Spas/Resorts

High-End Home Furnishings
24,323 Buyers of Luxury Furniture for New Homes Last 3 Years

Global Luxury Hotels & Resorts
6,562 Affluent HH’s w/Propensity to Travel with Luxury Brand Names

Golf Club Manufacturer Affluent
11,188 Frequent 55+ Golfers, Chosen per Geo/Demo Filters

Global Time Share Platinum HH’s
6,771 50+ Affluent Households Known to Travel Internationally

Solar Targeting Affluent Zip Codes
22,312 Affluent HH’s Based on Home Value $2MM+ in Select Zips

Private Shared Jets, 1st Class
5,670 Affluent Travelers Who’ve Leased Private Jets in Recent Past

“We’re so pleased we’ve spoken with Audience Innovation. It didn’t
take much to understand HOW they get the results they deliver.”

GIVE US YOUR TARGET – WE’LL RECOMMEND THE BEST PLATFORM FOR YOU

B2B • C-SUITE • ABM • CRM • TRADE • AFFLUENT • PHARMA • POS • RETAIL • SMB & MORE