client results, Audience Innovation® – MORE Cover Wrap Results & Case Studies

More Campaign Results &
Customer Testimonials

Tangible Touch Points Deliver Tangible Results®
Magazine Cover Wrap & Interactive Marketing


client results, Audience Innovation® – MORE Cover Wrap Results & Case Studies

RESULT OVERVIEW


What campaign recipients say …

“Thanks for the information! We will explore further, and appreciate the marketing program.”


“Yes, thank you.  We will contact (client) when we remodel our two BK’s next year.  Thank you.


“Thanks for the gift, and sharing your ads with us.  It definitely caught my attention in my busy life!”


“Our CEO really enjoyed receiving Forbes; thank you for her, and we appreciate your CEO updates.”


“Our trade buyers appreciate you sending the magazines. We found ideas we missed online.”


1:1 Campaigns, B2B & Affluent

99% Precise Target Reach
90% Campaign Awareness
• 80% Messaging Readership
• Up to 70% CTA and/or Purchase


B2B Campaign Stats & Sales ROI

• $41MM+ New Policies, Insurance
$37MM+ New Deposits, Banking
• 70% of B2B Campaigns Renew


Major Company Engagement

90% Top 25 Pharma’s Use Cover Wraps
• 80% Fortune 500® Use Cover Wraps
• 70% of Our Clients Renew Annually
• 60% of Our Clients Renew for 3+ Years
• The longest-running campaign is 17+ years.

RESULT OVERVIEW


What recipients say …


“Thanks for the information! We will explore further, and appreciate the marketing program.”


“Yes, thank you.  We will contact (client) when we remodel our two BK’s next year.  Thank you.


“Thanks for the gift, and sharing your ads with us.  It definitely caught my attention in my busy life!”


“Our CEO really enjoyed receiving Forbes; thank you for her, and we appreciate your CEO updates.”


“Our trade buyers appreciate you sending the magazines. We found options we had missed online.”


1:1 Targets, B2B & Affluent

99% Precise Target Reach
90% Campaign Awareness
• 80% Messaging Readership
• Up to 70% CTA and/or Purchase


B2B Campaign Stats+ROI

• $41MM+ New Policies, Insurance
$37MM+ New Deposits, Banking
• 70% of B2B Campaigns Renew


Big Company Campaigns

90% Top 25 Pharma’s Use Wraps
• 80% Fortune 500® Use Cover Wraps
• 70% of Our Clients Renew Annually
• 60% of Our Clients Renew 3+ Years
• The longest-running is 11+ years.


“Our sales team loves our platforms – it drives direct interaction,
and gives them relevant sales topics to reach out to prospects.“

“Our sales team loves our platforms – it drives direct interaction, and gives them relevant sales topics to engage our prospects.“


PHARMACEUTICAL


Allergist’s Point-of-Care

• 93% of Respondents Read Wraps
71% of Allerists Recommended
• Campaign Continued 2 Years


Primary Care Physician’s

• 9,000 Point-of-Care Waiting Areas
51% Increase in Patient in Inquiries
• 71% of Physician’s Recommended


Dentist’s Offices

75% Dentist’s Valued the Campaign
69% Confirmed Increase Inquiries
• 64% Confirmed Increase in Sales
71% Requested Promo Continuation


Urologist’s Offices & Barber Shops

4,300 Barber Shops
• 7,700 Urologist’s Offices
57% Confirmed Increase Inquiries
36% Confirmed Increase in Sales
+21% Increase in Prescriptions Filled


Creating Valued Patient Experiences for

OB/GYN POINT-of-CARE

client results, Audience Innovation® – MORE Cover Wrap Results & Case Studies

PHARMACEUTICAL

Creating Valued Patient Experiences

OB/GYN POINT-of-CARE

client results, Audience Innovation® – MORE Cover Wrap Results & Case Studies

Allergist’s Point-of-Care

• 93% of Respondents Read Wraps
71% of Allergists Recommended
• Campaign Continued 2 Years


Primary Care Physician’s

• 9,000 Point-of-Care Waiting Areas
51% Increase in Patient in Inquiries
• 71% of Physician’s Recommended


Dentist’s Offices

75% Dentist’s Valued the Campaign
69% Confirmed Increase Inquiries
• 64% Confirmed Increase in Sales
71% Requested Promo Continuation


Urologist’s Offices & Barber Shops

4,300 Barber Shops
• 7,700 Urologist’s Offices
57% Confirmed Increase Inquiries
36% Confirmed Increase in Sales
+21% Increase in Prescriptions Filled


“Our point-of-care campaigns can literally be in any physician’s
office we need, so it’s an ideal & easy-to-implement footprint.“

“Our point-of-care campaigns can be in any physician’s office we need, so it’s an ideal and easy footprint to plan.“


CITY CONVENTION & VB’s


Top 20 CVB & Tourism

• 2,800+ Multicultural Hair Salons
12% Increase Call-to-Action
• Converted 81% of Travel Inquiries
• Campaign Continued 4 Years


Top 10 CVB & Tourism

4,900 Meeting & Convention Planners
62% “Now Considering Destination”
• Converted 37% of Inquiries, 6 Months
• Campaign Continued 3 Years


I like being able to share the magazine with colleagues who love it and it has certainly put your city CVB in my short term memory. Thank you!”


“I would love to do a site visit to consider bringing a conference to your city after 2022, as we’re booked until then.  And, we have four chapters.”


Creating Valued Customer Experiences for

MEETINGS & CONVENTIONS

client results, Audience Innovation® – MORE Cover Wrap Results & Case Studies

CONVENTION+VB’s

Creating Valued Customer Experiences

MEETINGS & CONVENTIONS

client results, Audience Innovation® – MORE Cover Wrap Results & Case Studies

Top 20 CVB & Tourism

• 2,800+ Multicultural Hair Salons
12% Increase Call-to-Action
• Converted 81% of Travel Inquiries
• Campaign Continued 4 Years


Top 10 CVB & Tourism

4,900 Meeting+Convention Planr’s
62% “Now Considering Destination”
• Converted 37% of Inquiries
• Campaign Continued 3 Years


I like being able to share the gift with colleagues who love it and it has certainly put your city CVB in my short term memory. Thank you!”


“I would love a site visit to consider bringing a conference to your city after 2022; we’re booked until then, but have four chapters in your state.”


“Our VIP trade and commercial targets respond well to these
programs. There’s a simple emotional connection that’s valued.“

“Our trade & commercial targets respond well to these. There’s a simple human connection that’s valued & appreciated gesture for our sales.“


INSURANCE


Regional Insurance

4,000 Public Places Statewide
• 23% of Agents Had Sales Increase
• Campaign Continued 6 Years


Commercial Insurance

2,000 Brokers & Business Carriers
• 70% Conversion to Sales Channel
• Campaign Continued 3 Years


Industrial Insurance

3,100 Senior Managers & Directors
• 92% Confirmed Reading Cover Wraps
• Campaign Continued 7 Years


Creating Valued Customer Experiences for

COMMERCIAL INSURANCE

client results, Audience Innovation® – MORE Cover Wrap Results & Case Studies

INSURANCE

Creating Valued Customer Experiences

COMMERCIAL INSURANCE

client results, Audience Innovation® – MORE Cover Wrap Results & Case Studies

Regional Insurance

4,000 Public Places Statewide
• 23% of Agents Had Sales Increase
• Campaign Continued 6 Years


Commercial Insurance

2,000 Brokers & Business Carriers
• 70% Conversion to Sales Channel
• Campaign Continued 3 Years


Industrial Insurance

3,100 Senior Managers & Directors
• 92% Confirmed Reading Wraps
• Campaign Continued 7 Years


“We support our local agents with these campaigns, and they
love it – gives them local market visibility they can’t get easily.“


AUTOMOTIVE


Luxury Automotive

• Invite, One-Shot Ride & Drive
• Targeted 100,000 Lease Renewals
• 3X Sales Result ROI vs. Expected
• 92% Dealers Said “Excellent Results”


Commercial Truck

75% “More Likely to Consider”
• 88% “Found Value & Interest”
72% Brand Stronger vs. Competitors

“Your trucks have come a long way since my last Dodge Ram truck.  Also your new dealer in Albany, ‘Zappone Dodge’ had a great lineup to look at and are friendly & helpful.  Thanks for stepping up!”

“This is one of the most clever promotions I’ve ever gotten. Thank you so much, it’s appreciated!”


Commercial Cargo Van

16% Purchased Vehicle in 6 Months
• 341% ROI, Sales vs. Campaign Cost
• Campaign Continued 7 Years

“Great reputation in the newer RAM cars/trucks. Business associate just bought a new ProMaster and loves it!  So, we’re fans, and appreciate it!”


Creating Valued Customer Experiences for

LUXURY AUTOMOTIVE

client results, Audience Innovation® – MORE Cover Wrap Results & Case Studies

AUTOMOTIVE

Creating Valued Customer Experiences

LUXURY AUTOMOTIVE

client results, Audience Innovation® – MORE Cover Wrap Results & Case Studies

Luxury Automotive

• Invite, One-Shot Ride & Drive
• Targeted 100,000 Lease Renewals
• 3X Sales Result ROI vs. Expected
• 92% Dealers – “Excellent Results”


Commercial Truck

75% “More Likely to Consider”
• 88% “Found Value & Interest”
72% Brand Stronger vs. Competitors

“Your trucks have come a long way since my last Ram truck.  Also your new dealer in Albany, ‘Zappone Dodge’ had a great lineup to look at and are friendly & helpful. Thanks for stepping up!”

“This is one of the most clever promotions I’ve ever gotten. Thank you so much, ESPN is appreciated!”


Commercial Cargo Van

16% Purchased Vehicle in 6 Months
• 341% ROI, Sales vs. Campaign Cost
• Campaign Continued 7 Years

“Great reputation in the newer Dodge cars/trucks. Business associate just bought a new ProMaster and loves it!  So, we’re fans of Dodge, & appreciate ESPN!”


“We could literally not believe the impact of this campaign on
sales. The results have proven reliable over and over again.“

“We could literally not believe the impact of this campaign on our sales. The results have proven very reliable and repeatedly too.“


BANKING & FINANCIAL


Private Wealth Management

• 5,000 Middle Market Presidents
82% “Best or Better Than Most”
57% “More Likely to Transfer”
$41MM in New Deposits Attributed

“Thank you for the Forbes subscription I appreciated receiving it. Made me more aware of Private Bank and would consider my clients!”


Mortgage Brokers

3,800 Real Estate Brokers & Bankers
• 51% Engaged w/Sales Rep, 2 Months
• 22% Conversion to Client/Sales
• Campaign Continued 3 Years


Commercial Banking

• 96% Aware of Bank Campaign
31% Contacted Bank as a Result
• $37MM New Deposits Generated


Creating Valued Customer Experiences for

COMMERCIAL BANKING

client results, Audience Innovation® – MORE Cover Wrap Results & Case Studies

BANKING+Financial

Creating Valued Customer Experiences

COMMERCIAL BANKING

client results, Audience Innovation® – MORE Cover Wrap Results & Case Studies

Private Wealth Management

• 5,000 Middle Market Presidents
82% “Best or Better Than Most”
57% “More Likely to Transfer”
$41MM in New Deposits Attributed

“Thank you for the subscription I appreciated receiving it. Made me more aware of Private Bank and I’ll now mention them to clients!”


Mortgage Brokers

3,800 Real Estate Brokers & Bankers
• 51% Engaged w/Sales Rep, 2 Months
• 22% Conversion to Client/Sales
• Campaign Continued 3 Years


Commercial Banking

• 96% Aware of Bank Campaign
31% Contacted Bank as a Result
• $37MM New Deposits Generated


“With the overwhelm online today, we have these campaigns
designed to create memorable physical touch points. It’s smart.“

“With the overwhelm online today, we have these campaigns to create memorable physical touch points. It’s smart & it works.“


HOTELS & RESORTS


Luxury Hotels & Resorts

• 2,000 Meeting & Convention Planners
77% More Likely to Consider
• +16% Lift in Rooms Booked, 6-Months
• Campaign Continued 6 Years

“It is a photographically beautiful magazine and I applaud you on your tasteful choice in branding.”

“It’s an unexpected treat! Thank you!”


Luxury Hotels & Resorts

1,000 Meeting Planners
75% Rated Stronger vs. Competitors
67% Strengthened Relationship

“Well done. Please contact me for new dates.”


“The covers keep the resorts fresh on my mind, and provide updated info I wouldn’t have never taken the time to read elsewhere. Thank you!”

“Fresh. Informative, and outside the box, keeps the resort top-of-mind every time I get an issue.”


Creating Valued Customer Experiences for

MEETINGS & CONVENTIONS

client results, Audience Innovation® – MORE Cover Wrap Results & Case Studies

HOTELS+RESORTS

Creating Valued Customer Experiences

MEETINGS & CONVENTIONS

client results, Audience Innovation® – MORE Cover Wrap Results & Case Studies

Luxury Hotels & Resorts

• 2,000 Meeting+Convention Plan’rs
77% More Likely to Consider
• +16% Lift in Rooms Booked
• Campaign Continued 6 Years

“It is a photographically beautiful magazine and I applaud you on your tasteful choice as a branding title.”

“It’s an unexpected gift! Thank you!”


Luxury Hotels & Resorts

1,000 Meeting Planners
75% Rated Stronger vs. Competitors
67% Strengthened Relationship


“The covers keep the resorts fresh on my mind, and provide updated info I wouldn’t have never taken the time to read elsewhere. Thank you.”

“Fresh. Informative, and outside the box, keeps the resort top-of-mind every time I get your new covers.”

“Well done. Please contact me to discuss new dates for next year.”


“It’s our brochure attached to valued and respected content and,
our targets keep our cover wraps longer than normal brochures.“

“It’s our brochure attached to valued content and, our targets keep our cover wraps longer than brochures.“


PACKAGED GOODS


Professional Hair Care

• 10,000 Authorized Hair Salons
82% Salons Said Sales Increased
• Campaign Continued 3 Years


National Soft Drink

1,800 Foodservice & Trade Buyers
27% Tracked Sales Lift of 50% or More
• Campaign Continued 4 Years


Global Soft Drink

• 1,200 Bottlers & 4,000 Grocery Stores
83% of Stores Increased End Caps
• Campaign Continued 5 Years


Creating Valued Customer Experiences for

MEN’S HAIR CARE

client results, Audience Innovation® – MORE Cover Wrap Results & Case Studies

PACKAGED GOODS

client results, Audience Innovation® – MORE Cover Wrap Results & Case Studies

Professional Hair Care

• 10,000 Authorized Hair Salons
82% Salons Said Sales Increased
• Campaign Continued 3 Years


National Soft Drink

1,800 Foodservice & Trade Buyers
27% Tracked Sales Lift of 50%+
• Campaign Continued 4 Years


Global Soft Drink

• 1,200 Bottlers & 4,000 Groceries
83% of Stores Increased End Caps
• Campaign Continued 5 Years


“With online media having an :08 second life-span, we love that
these branding opportunities last for a much long timeframe.“

“With online media having an :08 second life-span, we love that these bold branding opportunities last for a longer timeframe.“


client results, Audience Innovation® – MORE Cover Wrap Results & Case Studies

client results, Audience Innovation® – MORE Cover Wrap Results & Case Studies

client results, Audience Innovation® – MORE Cover Wrap Results & Case Studies

client results, Audience Innovation® – MORE Cover Wrap Results & Case Studies

client results, Audience Innovation® – MORE Cover Wrap Results & Case Studies

client results, Audience Innovation® – MORE Cover Wrap Results & Case Studies
client results, Audience Innovation® – MORE Cover Wrap Results & Case Studies

client results, Audience Innovation® – MORE Cover Wrap Results & Case Studies

client results, Audience Innovation® – MORE Cover Wrap Results & Case Studies

client results, Audience Innovation® – MORE Cover Wrap Results & Case Studies

client results, Audience Innovation® – MORE Cover Wrap Results & Case Studies

client results, Audience Innovation® – MORE Cover Wrap Results & Case Studies
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“We’re so pleased we’ve spoken with Audience Innovation. It didn’t
take much to understand HOW they get the results they deliver.”

GIVE US YOUR TARGET – WE’LL RECOMMEND THE BEST PLATFORM FOR YOU

B2B • C-SUITE • ABM • CRM • TRADE • AFFLUENT • PHARMA • POS • RETAIL • SMB & MORE

Let’s Chat to Learn More
About Your Targets Today

“We’re so pleased we spoke with
Audience Innovation. It didn’t take
much to understand HOW they get
the sales engagement delivered.”

client results, Audience Innovation® – MORE Cover Wrap Results & Case Studies

Schedule an introductory call with us
at the day/time of your preference.

SETUP TARGET REVIEW

GIVE US YOUR TARGET – WE’LL
DESIGN THE BEST PLATFORM TO
INTERACT & ENGAGE THEM

We’d Love to Learn More About Your Most Vital Targets

Please Choose Your Preferred Day/Time to Chat Below