PLANNING GUIDE for MAGAZINE COVER WRAPS

Direct Marketing & Out-of-Home Marketing Platforms

Magazine Cover Wrap & Touchpoint Messaging Platforms

Everything we do is driven by database precision.


Magazine Cover Wrap
Marketing Campaigns

PLANNING GUIDE for Magazine
Cover Wrap Messaging Platforms

Due to the complex nature of this page, please review all planning rates and guidelines on a desktop or laptop.


SETUP INTRO CHAT to ANSWER QUESTIONSSEE OUR RATE CARD

Everything we do is
database precision.


What is a cover wrap?

Magazine cover wraps are your multi-page
creative units attached as your high-impact
“brochure” over the exterior cover of any of
our 400+ well-respected content partners.

What is a platform?

Your cover wrap platform is created when we
then deliver your vibrant cover wrapped issues
of your selected magazine to any VIP database
target, or any public locations of your choosing.

COVER WRAP Examples & Demos

What is a cover wrap?

Magazine cover wraps are
multi-page creative units
attached as your brochure
to the exterior of any of
our selected magazines.

Use our page turning demos below to view
more examples of magazine cover wraps.




What is a platform?

Your cover wrap platform is
created when we send your
cover wrapped issues of the
selected magazine to any
database target audience
or locations you choose.

SEE MORE COVER WRAPS

The POWER of Offline Messaging Performance Results

This F500® client ran a side-by-side test of ONLINE-ONLY versus ONLINE PLUS OFFLINE customer marketing tactics.

The results this client achieved with our offline cover wrap touchpoints far out-performed their online-only tactics.

Compared with a meager 0.9% CTA response this client received with their online-only strategies, our cover wrap platform yielded a 59% response with their calls-to-action.

LEARN MORE ABOUT CLIENT’S RESULTS

• Creative Uses of Print • Breakthrough Messaging
• Tangible Touchpoints Deliver Tangible Results

The POWER of Offline
Sales & Marketing
Messaging Platforms

This F500® client ran a side-by-side test of ONLINE-ONLY versus ONLINE PLUS OFFLINE marketing.

The results achieved with our offline cover wrap touchpoints far out-performed their online-only stats.

Compared with a meager 0.9% CTA response this client received with their online-only strategies, our cover wrap platform yielded a 59% response and calls-to-action.

SEE MORE RESULTS

We Offer FIVE Cover Wrap Platform Options for
Our Client & Agency Sales & Marketing Partners

Which platform is best for your most valued targets?

Clients Often Order Bulk Cover Wrap Issues & Posters for Sales Assets, Trade Shows, Conventions, Events & Other Company Meetings
Due to licensing issues, you may not distribute ‘loose’ cover wraps publicly without the bound magazine attached.

BUSINESS-to-BUSINESS In-Office Platform

Any Direct-to-B2B Executive Office’s Database of Your Choosing

AFFLUENT CONSUMERS In-Home Platform

Any Direct-to-Affluent Home’s Database of Your Choosing

POINT-of-CARE Waiting Room Platform

Choose from Our 1.5MM+ Physician’s Waiting Rooms

Retail OUT-of-HOME Location-based Platform

Choose from Our 5.0MM+ Out-of-Home Locations

We also offer BLAZON:CONNECT for super-simplified targeting.

Blazon:Connect is designed for smaller businesses and individual agents who
want simplified customer marketing platforms to reinforce vital relationships.

Real Estate Agents • Mortgage Brokers • Insurance Agents • Financial Advisors • Title Companies • Auto Dealers
Medical & Dental Offices • Veterinarians • Spas & Salons • Home Builders • Bankers • Any Small Business

Simple Planning for Magazine Cover Wraps

– How Our Easy Target Planning & Activation Steps Work?

STEP 1 – We identify the TARGET AUDIENCE, high/low counts, and database sources – critical elements. You can target any direct-to-recipient database, out-of-home locations, or any combination of both. We’ll guide these decisions.

STEP 2 – We identify your best TIMING & TERM – preferred start date options based on timing, key events, business dates, etc. – and # of months per goals.

STEP 3 – We identify best the CONTENT PARTNER based on company, target, campaign specs given various magazine’s requirements, after Step #1 and #2.

STEP 4 – We identify your smartest RESULT MEASURES and, how your platform will be integrated with your sales team and your internal tracking channels.

When agreed, client signs paperwork based on details, we handle invoicing and activation – all systems are go to initiate their platform, start to renewal.



Four Simple Steps …
How Our Planning Works?

STEP 1 – We identify target/counts.
STEP 2 – We identify timing plans.
STEP 3 – We identify best content.
STEP 4 – We identify result measures.


GET QUOTE OPTIONS TODAY

COVER WRAP PLATFORM #1

Our Most Frequent B2B DIRECT MARKETING Platform

The Ultimate 1-to-1 DIRECT MARKETING Platform for B2B Targets In-Office

Full-Year Subscription • Announcement Letter • Six Custom Cover Wraps • Response Survey • Auto Renewal Discount

Start Any Issue • 12 Month Platform • 500+ or 1,000+ Minimum • Full Activation • You Supply Database & Creative

FAST COMPANY or INC. • See More Options Below • Bulk Copies for Events & Trade Shows • Activation Manager • Easy Billing

Example of platform messaging sequence, coordinated with online actions, and multiple interactive tags for user engagement options.

– SEE OUR PLANNING RATES & OTHER GUIDELINES for ALL OPTIONS BELOW –



Our B2B RESULTS
speak for themselves:

Hundreds of direct-to-recipient campaigns over 15+ years validate the messaging effectiveness and results.

The Ultimate 1-to-1 DIRECT
Sales & Marketing Platform

Ideal for B2B Targets & Affluent Consumer Targets of All Types

Executive Messaging In-Office
Affluent Messaging In-Home
Direct-to-Recipient Targeting
Any Target Audience Database

Here’s an example …


Our AFFLUENT Results
speak for themselves:

Here’s an example …


Our Precision RETAIL
Out-of-Home Campaigns

Our Adept PHARMA Rx
Point-of-Care Campaigns

COVER WRAP PLATFORM #2

Our AFFLUENT CONSUMER Direct Marketing Platforms

The Ultimate 1-to-1 DIRECT MARKETING Platform for AFFLUENT Targets In-Home

Full-Year Subscription • Announcement Letter • Six Custom Cover Wraps • Response Survey • Auto Renewal Discount

Start Any Issue • 12 Month Platform • 500+ or 1,000+ Minimum • Full Activation • You Supply Database & Creative

ROBB REPORT or SAVEUR • See More Options Below • Bulk Copies for Events & Trade Shows • Activation Manager • Easy Billing

Example of platform messaging sequence, coordinated with online actions, and multiple interactive tags for user engagement options.

– SEE OUR PLANNING RATES & OTHER GUIDELINES for ALL OPTIONS BELOW –

COVER WRAP PLATFORM #3

Our Precision OUT-of-HOME Advertising Platforms

The Ideal OUT-of-HOME Advertising Platform for Consumer Retail Targets

Full-Year Campaign • Announcement Card • Four Custom Cover Wraps Rotated All Year • Auto Renewal Discount

Start Any Issue • 12 Month Platform • 1,000+ or 2,000+ Minimum • Full Activation • We Supply Database • You Supply Creative

“It’s like a mini out-of-home campaign
right at your customer’s point-of-sale.”

CHOOSE from 200+ LOCATION TYPES & OVER 5,000,000+ LOCATION OPTIONS

It’s precise point-of-sale, including any selection of retail locations locally, regionally or nationally.

Concentric Marketing Proximity Example


Choose any network, or portion, for your exact footprint, in any combo
of geo/demo filters to align precise targeting – local, regional or national.

PUT YOUR ADVERTISING ANYWHERE

ANY RETAIL TARGETS • BANKING • INSURANCE • RETAILERS • REAL ESTATE • AUTO DEALERS • ARTS
CREDIT UNIONS • BIG BOX RETAILERS • HOTELS & RESORTS • DRUG STORES PHARMACIES • TOURISM
FINANCIAL ADVISORS • GROCERY STORES • MERCHANTS • RV & RECREATIONAL • SPORTING GOODS

COVER WRAP PLATFORM #4

Our PHARMA POINT-of-CARE Advertising Platforms

The Ideal POINT-of-Care Advertising Platform for Patient Rx Targets

Full-Year Campaign • Announcement Card • Four Custom Cover Wraps Rotated All Year • Auto Renewal Discount

Start Any Issue • 12-Month Platform • 1,000+ or 2,000+ Minimum • Full Activation • We Supply Database • You Supply Creative

“It’s like a mini educational campaign
right at your patient’s point-of-care.”

CHOOSE from 50+ PHYSICIAN TYPES & OVER 1,500,000+ WAITING ROOMS

It’s precise point-of-care, including any selection of physician’s offices locally, regionally or nationally.


Choose any network, or portion, for your exact footprint, in any combo
of geo/demo filters to align precise targeting – local, regional or national.

PUT YOUR EDUCATIONAL INFO ANYWHERE


  • Networks given 1st-come, 1st-served
  • Exclusivity based on # and % chosen

“We’re so pleased we spoke with Audience Innovation. It didn’t
take much to understand HOW they get the results they deliver.”

GIVE US YOUR KEY TARGETS – WE’LL RECOMMEND THE BEST PLATFORMS

Let’s Discuss Your Most
Vital Target Audiences

“We’re so pleased we spoke with
Audience Innovation. It didn’t take
much to understand HOW they get
the sales engagement delivered.”

GIVE US YOUR TARGET – WE’LL
DESIGN THE BEST PLATFORM TO
INTERACT & ENGAGE THEM

Schedule an introductory call with us
at the day/time of your preference.

CHOOSE YOUR TIME TO SPEAK WITH US TODAY

Let’s Discuss Your Target Audience Goals Today

Please choose your preferred day/time to chat with us below.

Let’s Discuss Smart Messaging for Your Vital Targets

OR, SEND US AN EMAIL TO GET MORE INFO:

What’s Your Target/Platform Type?
BUSINESS-to-BUSINESSAFFLUENT CONSUMERSPOINT-of-CARE PharmaRETAIL & OUT-of-HOMEFor Your Small BusinessFor Your SMB Audience

Get Smart Ideas
for Your Most
Valued Targets

EMAIL US FOR MORE INFO TODAY


What’s Your Target/Platform Type?
BUSINESS-to-BUSINESSAFFLUENT CONSUMERSPOINT-of-CARE PharmaRETAIL & OUT-of-HOMEFor Your Small BusinessFor Your SMB Audience