PLANNING GUIDE for TOUCHPOINT PLATFORMS

Direct Marketing & Out-of-Home Marketing Platforms

Magazine Cover Wrap & Interactive Messaging Platforms

Everything we do is driven by database precision.


Magazine Cover Wrap
Marketing Campaigns

PLANNING GUIDE for Magazine
Cover Wrap Touchpoint Platforms


SETUP INTRO CHAT to ANSWER QUESTIONS

Everything we do is
database precision.


Simple Planning for Offline Touchpoints

– How Our Easy Target Planning & Activation Steps Work?

STEP 1 – We identify the TARGET AUDIENCE, high/low counts, and database sources – critical elements. You can target any direct-to-recipient database, out-of-home locations, or any combination of both. We’ll guide these decisions.

STEP 2 – We identify your best TIMING & TERM – preferred start date options based on timing, key events, business dates, etc. – and # of months per goals.

STEP 3 – We identify best the CONTENT PARTNER based on company, target, campaign specs given various magazine’s requirements, after Step #1 and #2.

STEP 4 – We identify your smartest RESULT MEASURES and, how your platform will be integrated with your sales team and your internal tracking channels.



Four Simple Steps …
How Our Planning Works?

STEP 1 – We identify target/counts.
STEP 2 – We identify timing plans.
STEP 3 – We identify best content.
STEP 4 – We identify result measures.


GET QUOTE OPTIONS TODAY

We Offer FIVE Adept Offline Platform Options

Which platform is best for your most valued targets?

We Offer FIVE Adept Offline Platform Options

Which platform is best for your most valued targets?

IN-OFFICE TOUCHPOINTS

B2B – C-Suite, Trade & Executive

Often sent as an annual gesture to nurture your most valued B2B relationships – clients, prospects, influencers and others important to your business.

DURATION: Most often built as an annual sequence.

DATABASE: We customize a precise database, use yours, or any combination (i.e. not magazine’s subscriber file).

MINIMUM: 500+ selected recipients (with no maximum).

IN-HOME TOUCHPOINTS

AFFLUENT – High HHI Households

Often sent as an annual gift to nurture your most valued B2C relationships – high-value customers, prospects and influencers important to your growth.

DURATION: Most often built as an annual sequence.

DATABASE: We customize a precise database, use yours, or any combination (i.e. not magazine’s subscriber file).

MINIMUM: 500+ selected recipients (with no maximum).

POINT-of-CARE MESSAGING

Physician’s Office Waiting Rooms

Most often engaged as an annual Rx platform, choose from 50+ doctor types from 2MM+ U.S. doctors. Messaging is designed to initiate patient and caregiver dialogue – when it matters most.

DURATION: Most often built as an annual sequence.

DATABASE: We customize a precise POC database, use yours, or any combination (i.e. not magazine’s subscriber file). We have nearly every doctor, dentist, and veterinarian type known to man in our database, for precise coverage.

MINIMUM: 1,000+ selected waiting rooms (no maximum).

PLACE-BASED MESSAGING

RETAIL – Consumer Out-of-Home

Most often engaged as an annual out-of-home platform, choose from 200+ location types from 5MM+ U.S.-based locations. Messaging designed to cause immediate interaction, in-store or nearby.

DURATION: Most often built as an annual sequence.

DATABASE: We customize a precise OOH database, use yours, or any combo (i.e. not magazine’s subscriber file). We have nearly every OOH location known to man in our file for precise coverage by address or geo/demo filters.

MINIMUM: 1,000+ selected locations (with no maximum).

SMALL BUSINESS ASSETS

SMB – Agents, Brokers & Dealers

Always sent as an annual gesture of goodwill to nurture your most valued relationships – clients, prospects, influencers and others important to you.

DURATION: Always built as an annual sequence.

DATABASE: We customize a precise database, use yours, or any combination (i.e. not magazine’s subscriber file).

MINIMUM: 500+ selected recipients (with no maximum).

FOR MORE INFO: Visit our sister, BLAZON:CONNECT

COVER WRAP PLATFORM #1

Our Most Frequent B2B DIRECT MARKETING Platform

The Ultimate 1-to-1 DIRECT MARKETING Platform for B2B Targets In-Office

Full-Year Subscription • Announcement Letter • Six Custom Cover Wraps • Response Survey • Auto Renewal Discount

Start Any Issue • 12 Month Platform • 500+ or 1,000+ Minimum • Full Activation • You Supply Database & Creative



Our B2B RESULTS
speak for themselves:

Hundreds of direct-to-recipient campaigns over 15+ years validate the messaging effectiveness and results.

The Ultimate 1-to-1 DIRECT
Sales & Marketing Platform

Ideal for B2B Targets & Affluent Consumer Targets of All Types

Executive Messaging In-Office
Affluent Messaging In-Home
Direct-to-Recipient Targeting
Any Target Audience Database

Here’s an example …


READ MORE ABOUT B2B TARGETSSCHEDULE CHAT for B2B TARGETS

Our AFFLUENT Results
speak for themselves:

Here’s an example …


MORE ABOUT AFFLUENT TARGETSSETUP CHAT for AFFLUENT

Our Precision RETAIL
Out-of-Home Campaigns

MORE ABOUT RETAIL OOHSETUP CHAT for RETAIL TARGETS

Our Adept PHARMA Rx
Point-of-Care Campaigns

MORE ABOUT POINT-of-CARESETUP CHAT for PHARMA Rx

COVER WRAP PLATFORM #2

Our AFFLUENT CONSUMER Direct Marketing Platforms

The Ultimate 1-to-1 DIRECT MARKETING Platform for AFFLUENT Targets In-Home

Full-Year Subscription • Announcement Letter • Six Custom Cover Wraps • Response Survey • Auto Renewal Discount

Start Any Issue • 12 Month Platform • 500+ or 1,000+ Minimum • Full Activation • You Supply Database & Creative

COVER WRAP PLATFORM #3

Our Precision OUT-of-HOME Advertising Platforms

The Ideal OUT-of-HOME Advertising Platform for Consumer Retail Targets

Full-Year Campaign • Announcement Card • Four Custom Cover Wraps Rotated All Year • Auto Renewal Discount

Start Any Issue • 12 Month Platform • 1,000+ or 2,000+ Minimum • Full Activation • We Supply Database • You Supply Creative

“It’s like a mini out-of-home campaign
right at your customer’s point-of-sale.”

CHOOSE from 200+ LOCATION TYPES & OVER 5,000,000+ LOCATION OPTIONS

It’s precise point-of-sale, including any selection of retail locations locally, regionally or nationally.

Concentric Marketing Proximity Example


Choose any network, or portion, for your exact footprint, in any combo
of geo/demo filters to align precise targeting – local, regional or national.

WE PUT YOUR ADVERTISING ANYWHERE

ANY RETAIL TARGETS • BANKING • INSURANCE • RETAILERS • REAL ESTATE • AUTO DEALERS • ARTS
CREDIT UNIONS • BIG BOX RETAILERS • HOTELS & RESORTS • DRUG STORES PHARMACIES • TOURISM
FINANCIAL ADVISORS • GROCERY STORES • MERCHANTS • RV & RECREATIONAL • SPORTING GOODS

COVER WRAP PLATFORM #4

Our PHARMA POINT-of-CARE Advertising Platforms

The Ideal POINT-of-Care Advertising Platform for Patient Rx Targets

Full-Year Campaign • Announcement Card • Four Custom Cover Wraps Rotated All Year • Auto Renewal Discount

Start Any Issue • 12-Month Platform • 1,000+ or 2,000+ Minimum • Full Activation • We Supply Database • You Supply Creative

“It’s like a mini educational campaign
right at your patient’s point-of-care.”

CHOOSE from 50+ PHYSICIAN TYPES & OVER 1,500,000+ WAITING ROOMS

It’s precise point-of-care, including any selection of physician’s offices locally, regionally or nationally.


Choose any network, or portion, for your exact footprint, in any combo
of geo/demo filters to align precise targeting – local, regional or national.

WE PUT EDUCATIONAL INFO ANYWHERE


  • Networks given 1st-come, 1st-served
  • Exclusivity based on # and % chosen

“We’re so pleased we spoke with Audience Innovation. It didn’t take much to understand how they get the results they deliver and, why the offline + online sequence is critical to cut through the massive clutter.”

EVP, Sales & Marketing – Global Chemical Company

Let’s Discuss Your Most
Vital Target Audiences

“We’re so pleased we spoke with
Audience Innovation. It didn’t take
much to understand HOW they get
the sales engagement delivered.”

GIVE US YOUR TARGET – WE’LL
DESIGN THE BEST PLATFORM TO
INTERACT & ENGAGE THEM

Schedule an introductory call with us
at the day/time of your preference.

CHOOSE YOUR TIME TO SPEAK WITH US TODAY

Let’s Discuss Your Targeting Objectives Today

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