PLANNING GUIDE for TOUCHPOINT PLATFORMS

Direct Marketing & Out-of-Home Marketing Platforms

Magazine Cover Wrap & Interactive Messaging Platforms

Everything we do is driven by database precision.


Magazine Cover Wrap
Marketing Campaigns

PLANNING GUIDE for Magazine
Cover Wrap Touchpoint Platforms


SETUP INTRO CHAT

Everything we do is
database precision.


Simple Planning for Offline Touchpoints

– How Our Easy Target Planning & Activation Steps Work?

STEP 1 – We identify the TARGET AUDIENCE, high/low counts, and database sources – critical elements. You can target any direct-to-recipient database, out-of-home locations, or any combination of both. We’ll guide these decisions.

STEP 2 – We identify your best TIMING & TERM – preferred start date options based on timing, key events, business dates, etc. – and # of months per goals.

STEP 3 – We identify best the CONTENT PARTNER based on company, target, campaign specs given various magazine’s requirements, after Step #1 and #2.

STEP 4 – We identify your smartest RESULT MEASURES and, how your platform will be integrated with your sales team and your internal tracking channels.



Four Simple Steps …
How Our Planning Works?

STEP 1 – We identify target/counts.
STEP 2 – We identify timing plans.
STEP 3 – We identify best content.
STEP 4 – We identify result measures.


GET QUOTE OPTIONS TODAY

We Offer FIVE Adept Offline Platform Options

Which platform is best for your most valued targets?

We Offer FIVE Adept Offline Platforms

Which platform is best for your most valued targets?

IN-OFFICE TOUCHPOINTS

B2B – C-Suite, Trade & Executive

Often sent as an annual gesture to nurture your most valued B2B relationships – clients, prospects, influencers and others important to your business.

DURATION: Most often built as an annual sequence.

DATABASE: We customize a precise database, use yours, or any combination (i.e. not magazine’s subscriber file).

MINIMUM: 500+ selected recipients (with no maximum).

IN-OFFICE TOUCHPOINTS

B2B – C-Suite, Trade, Executive & Influencer

Often sent as an annual gesture to nurture your most valued B2B relationships – target your clients, prospects, influencers and others vital to your business messaging.

DURATION: Most often annual.

DATABASE: We customize a precise database, yours or any combination (i.e. not magazine’s subscriber file).

MINIMUM: 500+ selected recipients.

MORE ABOUT IN-OFFICE

IN-HOME TOUCHPOINTS

AFFLUENT – High HHI Households

Often sent as an annual gift to nurture your most valued B2C relationships – high-value customers, prospects and influencers important to your growth.

DURATION: Most often built as an annual sequence.

DATABASE: We customize a precise database, use yours, or any combination (i.e. not magazine’s subscriber file).

MINIMUM: 500+ selected recipients (with no maximum).

IN-HOME TOUCHPOINTS

AFFLUENT – High HHI Households & Wealthy

Often sent as an annual gift to nurture your most valued B2C relationships – high-value customers, prospects and influencers vital to your growth.

DURATION: Most often annual.

DATABASE: We customize a precise database, yours or any combination (i.e. not magazine’s subscriber file).

MINIMUM: 500+ selected recipients.

MORE ABOUT IN-HOME

POINT-of-CARE MESSAGING

Physician’s Office Waiting Rooms

Most often engaged as an annual Rx platform, choose from 50+ doctor types from 2MM+ U.S. doctors. Messaging is designed to initiate patient and caregiver dialogue – when it matters most.

DURATION: Most often built as an annual sequence.

DATABASE: We customize a precise POC database, use yours, or any combination (i.e. not magazine’s subscriber file). We have nearly every doctor, dentist, and veterinarian type known to man in our database, for precise coverage.

MINIMUM: 1,000+ selected waiting rooms (no maximum).

POINT-of-CARE MESSAGING

Physician’s Office Waiting Rooms

Most often engaged as an annual Rx platform, choose from 50+ doctor types from 2MM+ U.S. doctors. Messaging designed to initiate patient and caregiver dialogue – when it matters most.

DURATION: Most often annual.

DATABASE: We customize a precise POC database, use yours, or any combination (i.e. not magazine’s subscriber file). We have nearly every doctor, dentist, and veterinarian type known to man in our database file.

MINIMUM: 1,000+ select waiting rooms.

MORE ABOUT POINT-of-CARE

PLACE-BASED MESSAGING

RETAIL – Consumer Out-of-Home

Most often engaged as an annual out-of-home platform, choose from 200+ location types from 5MM+ U.S.-based locations. Messaging designed to cause immediate interaction, in-store or nearby.

DURATION: Most often built as an annual sequence.

DATABASE: We customize a precise OOH database, use yours, or any combo (i.e. not magazine’s subscriber file). We have nearly every OOH location known to man in our file for precise coverage by address or geo/demo filters.

MINIMUM: 1,000+ selected locations (with no maximum).

PLACE-BASED MESSAGING

RETAIL – Consumer OOH Retail Locations

Most often engaged as an annual out-of-home platform, choose from 200+ location types from 5MM+ U.S.-based locations. Messaging designed to cause immediate interaction or in-store.

DURATION: Most often annual.

DATABASE: We customize a precise OOH database, use yours, or any combo (i.e. not magazine’s subscriber file). We have nearly every OOH location known to man in our file for precise coverage by address/geo/demo.

MINIMUM: 1,000+ select locations.

MORE ABOUT OUT-of-HOME

SMALL BUSINESS ASSETS

SMB – Agents, Brokers & Dealers

Always sent as an annual gesture of goodwill to nurture your most valued relationships – clients, prospects, influencers and others important to you.

DURATION: Always built as an annual sequence.

DATABASE: We customize a precise database, use yours, or any combination (i.e. not magazine’s subscriber file).

MINIMUM: 500+ selected recipients (with no maximum).

FOR MORE INFO: Visit our sister, BLAZON:CONNECT

SMALL BUSINESS BRANDING ASSETS

SMB – Agents, Brokers, Dealers & Franchisees

Always sent as an annual gesture of goodwill to nurture your most valued relationships – clients, prospects, influencers and others important to grow your business.

DURATION: Always built as annual.

DATABASE: We customize a precise database, yours or any combination (i.e. not magazine’s subscriber file).

MINIMUM: 500+ selected recipients.

Visit our sister, BLAZON:CONNECT

MORE ABOUT SMB BUSINESSES

COVER WRAP PLATFORM #1

Our Most Frequent B2B DIRECT MARKETING Platform

The Ultimate 1-to-1 DIRECT MARKETING Platform for B2B Targets In-Office

Full-Year Subscription • Announcement Letter • Six Custom Cover Wraps • Response Survey • Auto Renewal Discount

Start Any Issue • 12 Month Platform • 500+ or 1,000+ Minimum • Full Activation • You Supply Database & Creative

COVER WRAP PLATFORM #2

Our AFFLUENT CONSUMER Direct Marketing Platforms

The Ultimate 1-to-1 DIRECT MARKETING Platform for AFFLUENT Targets In-Home

Full-Year Subscription • Announcement Letter • Six Custom Cover Wraps • Response Survey • Auto Renewal Discount

Start Any Issue • 12 Month Platform • 500+ or 1,000+ Minimum • Full Activation • You Supply Database & Creative

COVER WRAP PLATFORM #3

Our Precision OUT-of-HOME Advertising Platforms

The Ideal OUT-of-HOME Advertising Platform for Consumer Retail Targets

Full-Year Campaign • Announcement Card • Four Custom Cover Wraps Rotated All Year • Auto Renewal Discount

Start Any Issue • 12 Month Platform • 1,000+ or 2,000+ Minimum • Full Activation • We Supply Database • You Supply Creative

“It’s like a mini out-of-home campaign
right at your customer’s point-of-sale.”

CHOOSE from 200+ LOCATION TYPES & OVER 5,000,000+ LOCATION OPTIONS

It’s precise point-of-sale, including any selection of retail locations locally, regionally or nationally.

Concentric Marketing Proximity Example


Choose any network, or portion, for your exact footprint, in any combo
of geo/demo filters to align precise targeting – local, regional or national.

WE PUT YOUR ADVERTISING ANYWHERE

ANY RETAIL TARGETS • BANKING • INSURANCE • RETAILERS • REAL ESTATE • AUTO DEALERS • ARTS
CREDIT UNIONS • BIG BOX RETAILERS • HOTELS & RESORTS • DRUG STORES PHARMACIES • TOURISM
FINANCIAL ADVISORS • GROCERY STORES • MERCHANTS • RV & RECREATIONAL • SPORTING GOODS

COVER WRAP PLATFORM #4

Our PHARMA POINT-of-CARE Advertising Platforms

The Ideal POINT-of-Care Advertising Platform for Patient Rx Targets

Full-Year Campaign • Announcement Card • Four Custom Cover Wraps Rotated All Year • Auto Renewal Discount

Start Any Issue • 12-Month Platform • 1,000+ or 2,000+ Minimum • Full Activation • We Supply Database • You Supply Creative

“It’s like a mini educational campaign
right at your patient’s point-of-care.”

CHOOSE from 50+ PHYSICIAN TYPES & OVER 1,500,000+ WAITING ROOMS

It’s precise point-of-care, including any selection of physician’s offices locally, regionally or nationally.


Choose any network, or portion, for your exact footprint, in any combo
of geo/demo filters to align precise targeting – local, regional or national.

WE PUT EDUCATIONAL INFO ANYWHERE


  • Networks given 1st-come, 1st-served
  • Exclusivity based on # and % chosen

“We’re so pleased we spoke with Audience Innovation. It didn’t take much to understand how they get the results they deliver and, why the offline + online sequence is critical to cut through the massive clutter.”

EVP, Sales & Marketing – Global Chemical Company

Let’s Discuss Your Targeting Objectives Today

Please choose your preferred day/time to chat with us below.

Let’s Discuss Your Target Audience

Please choose your preferred
day/time to setup a brief call.