PLANNING RATES for MAGAZINE COVER WRAPS

Direct Marketing & Out-of-Home Marketing Platforms

Magazine Cover Wrap & Interactive Touchpoint Platforms

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Magazine Cover Wrap
Marketing Campaigns

PLANNING RATES for Magazine Cover
Wrap Interactive Touchpoint Platforms

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MAGAZINE COVER WRAPS: Capabilities & Flexibilities

Magazine Cover Wraps:
Capabilities & Flexibilities

MAGAZINE COVER WRAPS: Net Planning Rates

Magazine Cover Wraps:
Our Net Planning Rates

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Net Planning Rates for Magazine Cover Wraps
– Please Inquire for Additional Options Available

All Campaigns Include: database management, full-term subscription, # of cover wraps, announcement letter/card & response survey. Please inquire for custom options.

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RECIPIENT TARGETS: Full-Year Sequence, SIX Cover Wraps Each Different Creative
LOCATION TARGETS: Full-Year Sequence, FOUR Cover Wraps Rotated on All Issues
INCLUDES: Database Management, Mailed USPS Announcement & Response Survey
Rates locked when contracted, billing upfront with auto-renewing discounts included.

MAGAZINE COVER WRAPS: Campaign Guidelines

Magazine Cover Wraps:
Campaign Guidelines

Due to the complex nature of the rate options, please review this page on desktop or laptop.

Simple Planning for Guidelines for Cover Wraps
– Billing, Activation & AAM Audit Requirements

DATABASE SOURCE & MANAGEMENT – In all cases, we utilize the client’s database and/or the database we secure for the client, which is approved in advance. We manage database maintenance in all cases and, non-conforming or ‘bad’ addresses will be removed and, when possible, replaced with a more current and accurate mailing address when time permits.

RENEWAL DISCOUNTS – All contracts are set on auto-renewal for the convenience of our clients and, all campaign rates are locked at the time of contracting. All earned discounts are locked for succeeding years and, it’s the client’s responsibility to activate the contracted cancellation clause.

MAGAZINE ADVERTISING – Cover wrap campaigns are considered sponsored or verified by the AAM and, as such, the rates for cover wrap campaigns are not contingent on in-book advertising, or any other contracted business with a publisher. If credits are due, please notify Audience Innovation in advance, so proper billing is arranged upfront. No late credits may be applied to an invoice already paid but, can be applied to the next immediate year’s renewal.

CONTRACTED MINIMUMS – The contracted minimum sets the rate per recipient or location. So, for example, if contracted at 1,000 minimum, the actual rate paid is for the database count provided per recipient or location and, additions are billed at the same rate above and beyond the contracted minimum. Unused counts can be requested at any time and, replaced with new subscribers or locations and, it’s the client’s responsibility to notify via mailed or emailed announcement for all additions beyond the initial announcement printing and mailing.

BILLING TERMS – All invoicing for magazine cover wraps is handled upfront due to mandatory guidelines of the AAM, the Alliance of Audited Media. Given that all campaigns are vested for audit by the respective publisher and AAM requirements, proof of payment must be provided to the AAM and, it’s a mandatory third-party requirement. We can invoice in one or two payments, 30 days and 60 days, and small variations.  Otherwise, fully billed in one installment upfront.

CANCELLATIONS – Once contracted and, due to AAM requirements, cover wrap campaigns cannot be cancelled for full refund. Clients can halt an execution and forfeit their unused portion and, when possible, the unused activation funds may be refunded for unused printing charges.

TERMS & CONDITIONS – Once contracted, invoicing terms are net 30 days, and no work commences on any campaign until funds are received. Activation call will be scheduled and conducted, although no further work is commenced until payment is received.

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What’s Your Target/Platform Type?
BUSINESS-to-BUSINESSAFFLUENT CONSUMERSPOINT-of-CARE PharmaRETAIL & OUT-of-HOMEFor Your Small BusinessFor Your SMB Audience