Business-to-Business
In-Office Direct Marketing & Sales Campaigns

Magazine Cover Wrap & Interactive Offline Touchpoint Platforms

Everything we do is driven by database precision.



Business-to-Business
In-Office Direct Marketing
& Sales Campaigns

Magazine Cover Wrap & Interactive
Offline Touchpoint Platforms


PLATFORMS & RATES

SETUP INTRO CHAT

B2B OVERVIEW

Everything we do is
database precision.


“With today’s overwhelm online, we use offline messaging that
is welcomed and appreciated and, it drives interaction with our
sales force. This works well for us.” – SVP, Sales & Marketing

“With today’s overwhelm online,
we use offline messaging that is
welcomed and appreciated and,
drives interaction with our sales.
This cuts through the clutter.”

SVP, Sales & Marketing

SIDE-BY-SIDE COMPARISON – ONLINE-ONLY vs. OFFLINE

OFFLINE Touch Points Bolster Marketing & Sales Performance for Client’s Vital Targets

That’s 100X BETTER Call-to-Action Results

The Power of OFFLINE MESSAGING for the
Most Vital Target Audience Sales Tactics

This F500® client ran a side-by-side test of ONLINE-
ONLY versus ONLINE+OFFLINE. Here are their call-
to-action numbers, measured directly by their own
sales teams and, shared their results with us later.

0.9% ONLINE ONLY CALL-to-ACTION

.9%

The top shares this client’s ONLINE-ONLY call-to-action
score, while the bottom shares their results with their
OFFLINE PLATFORM overlay via Audience Innovation tactics.

59%

vs. +59% with OFFLINE OVERLAY

SIDE-by-SIDE RESULTS


ONLINE-ONLY vs. OFFLINE STATS

OFFLINE Touch Points
Repeatedly Bolster Sales
& Marketing Performance

This example shares the impact and benefit of sequenced offline PLUS online messaging, with a very specific audience and, their results of ONLINE ONLY vs. OFFLINE+ONLINE are distinct.

“We never fully understood these platforms until we spoke with
Audience Innovation. Their targeting strategies are excellent.”

“We never understood these
platforms until we spoke with
Audience Innovation. Their
targeting tactics are excellent.”

It’s the Ultimate OFFLINE Touch Point Platform

CMO, Technology – “We Let Them Know We Appreciate Their Business
and Their Long-Term Relationship – We Care About Their Business”

Magazine cover wrap platforms are proven as effective touch points time-and-time again.
With hundreds of direct campaigns over 12+ years to validate its effectiveness, our platforms
provide a perfect blend of precision targeting, respected content and messaging impact.

Many Companies Use Tactical Touch Point
Platforms to Nurture Valued Relationships

and, to Engage Vital Consumer Targets & B2B Decision-Makers

Adept marketers deploy our tangible & offline interactive platforms
to deliver high-value, long-lasting messaging impact & sales results.

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80%

80% of the Fortune 500®, and 90% of the
Top 50 Pharmas, use or have used cover
wraps in marketing & sales strategies.

90%
0123456789001234567890%

Sales results via OFFLINE MESSAGING are Stunning,
Proven & Reliable – The RESULTS are very consistent.

When Planned & Sequenced to Deliver Specific Objectives

Each platform is designed to cultivate and educate highly valued
clients, customers, prospects, patients, and vital decision-makers
in a way that drives reliable sales conversations and conversion.

100% REACH • 90% AWARENESS • 80% READERSHIP • 50% CALL-to-ACTION

The Ultimate OFFLINE
Touch Point Platform

CMO, Technology – “It Let’s Them Know You Care – You Appreciate Their Long-Term Customer Value & Vital Relationship with Your Business”

With hundreds of campaigns over 12+ years to validate effectiveness, our platforms provide a perfect blend of precise targeting, respected content and high-value direct messaging and sales impact.

Many Companies Use Our
Tactical Touch Point
Marketing Platforms

to Engage Vital B2B Decision-Makers & Consumer Targets

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80%

80% of the Fortune 500®, and 90% of the
Top 50 Pharmas, have used cover wraps
in their ongoing marketing & sales tactics.

90%
0123456789001234567890%

It’s a marketing (and sales) tactic that’s proven effective repeatedly.

Stats with COVER WRAP
MESSAGING are Stunning,
Proven & Consistent

to Initiate Conversation,
Interactive Dialogue &
Direct Sales Conversion

Typical platform response analytics deliver
these results, which vary based on target,
timing, messaging and sales objectives.

“It’s stealth, like a TROJAN HORSE – it ALWAYS gets there, even
when our sales teams can’t get in the door. It works!” – CMO Tech

“IT’S LIKE A TROJAN HORSE – IT ALWAYS GETS THERE, EVEN WHEN MY SALES TEAM CAN’T GET IN THE DOOR. WE LOVE THESE TACTICAL COVER WRAP PLATFORMS FOR OUR MOST VALUED TARGET AUDIENCES.”

What is a B2B Cover Wrap Marketing Platform?

The results are compelling, especially for your hard-to-reach B2B targets. Our cover wrap platforms attach your company’s tactical branding to well-known, premier and respected content partners, to create a sequenced touch point experience for vital B2B customers, prospects and/or key influencers.


DIRECT-to-RECIPIENT PLATFORMS
IN-OFFICE TARGET EXAMPLES

6,562 CEO’s, CIO’s, CFO’s, – CXO’s
14,567 Channel & Trade Partners
1,619 Chief Marketing Officers
4,532 Trade Targets & Retail Buyers
5,652 Enterprise Decision-Makers
19,833 Small Business Owners
12,391 Franchisees & Distributors

ANY DATABASE of B2B TARGETS


What is B2B Cover Wrap Marketing?


We Compliment & Enhance Your
CRM/ABM Audience Engagement

It’s compelling, especially for the most hard-to-reach B2B targets. Our precise cover wrap platforms attach your company’s tactical branding to well-known and respected premier content partners, to create a co-branded user experience for your most important B2B customers and/or prospects.



CREATIVE EXAMPLES


DIRECT-to-RECIPIENT PLATFORMS
IN-OFFICE TARGET EXAMPLES

6,562 CEO’s, CIO’s, CFO’s, – CXO’s
14,567 Channel & Trade Partners
1,619 Chief Marketing Officers
4,532 Trade Targets & Retail Buyers
5,652 Enterprise Decision-Makers
19,833 Small Business Owners
12,391 Franchisees & Distributors

ANY DATABASE of B2B TARGETS

C-SUITE • ENTERPRISE

CHANNEL • TRADE

COMMERCIAL • DEALERS

INVESTOR RELATIONS

ECONOMIC DEVELOPMENT



We love working with Audience Innovation! They’re on top of their game. They know their business, bring smart ideas often and, cultivate the smart use of their platforms for our key targets. They work with our B2B agency like clock-work, share best practices, and ideas for our success. – CMO, BANKING



“With the overwhelm online today, we have these campaigns
designed to create memorable physical touch points. It works.“

“With the overwhelm online today, we engage these campaigns to create memorable physical touch points.
It’s smart & it works.“


OUR TARGETING RESULTS
SPAN MANY INDUSTRIES

Here’s an Example of Marketing ROI Analytics & Sales Results

As an example, an automotive manufacturer with B2B and B2C targets achieved the following:


+$145MM in Sales
16% Sales Conversion
$450k Invested, Year 1
322% ROI Resulted
Continued 7 Years

(Only 6 months In-Market)

Every campaign is measured for awareness,
readership, found informative, found value,
and call-to-action stats – and sales ROI.

“I’d never believed the real results of our cover wrap platforms if I hadn’t
seen it myself. Our own targets are so overwhelmed online today and, our
cover wrap messaging CUTS-THROUGH-THE-CLUTTER with our vital targets.”

“I’d never believed the real
results of our cover wrap
platforms if I hadn’t seen it
myself. Our own targets are so
overwhelmed online today
and, our cover wrap messaging
CUTS-THROUGH-THE-CLUTTER
with our most vital targets.”

WHY do MAGAZINE COVER WRAP PLATFORMS WORK?

“It’s our brochure attached as
a ‘cover wrap’ to a respected
delivery vehicle and then,
engaged for our best prospects
and customers as an ongoing
tangible messaging series!”

VP, Sales Director

Our B2B RESULTS speak for themselves …


Our clients get valuable ROI, and results like 56% CTA.  It works well, especially for harder-to-engage targets – precise reach, co-branded content, high-value tangible touch points, bridge-to-digital and, causing direct sales actions and ROI. – Paul Kostial


Example of platform messaging sequence, coordinated with online actions, and multiple interactive tags for user engagement options.



Our B2B RESULTS
speak for themselves:

“Our clients get valuable ROI, and results like 56% call-to-action.  It works well, especially for harder-to-engage targets – precise reach, co-branded content, high-value tangible touchpoints, bridge-to-digital, and causing warm sales interactions.” – Paul Kostial


Here’s an example …


Audience Innovation: Capabilities & Flexibilities Overview

Audience Innovation
Campaign Capabilities
& Flexibilities Overview

Touch Point Platforms – More B2B Targeting Examples …


ANY B2B TARGET

Enterprise Technology
2,600 Exact Prospect Companies, Targeted 3-5 IT Executive Titles at Each Client-Selected Company

CXO’s – CEO, CFO, CIO, CMO, Etc.

Attorneys, Large Litigation

Meeting & Convention Planners

Tour & Travel Operators

Human Resources Managers

Trade & Channel Buyers
Foodservice Executives
Insurance Execs, Brokers/Agents
Hospital Executives, 300+ Beds

Banking Officers
Regional Bank Presidents

Private Golf Course Managers
Golf Course Mgrs & Tour Pros

Contractors, Dealers, Agents, Distributors/Channel Partners

ASAE – Members of the American Society of Association Executives

Hospital CXO’s & Execs
Benefit & Risk Managers

Industry Risk Brokers
Trade Show Executives

Logistics & Shipping Managers
for Large Port Authorities

Wealth Management Advisors
Real Estate Agents & Brokers

Banking C-Suite & Executives
Nation’s Top 25,000 CXO Execs

Relocation, Corporate Housing
Local Apartment Managers

Farmers, Horse Farm Owners, Gardening Center Managers & Construction Superintendents

CPA’s & Financial Advisors
Investors & Investor Relations

Automotive Dealer Executives
Automotive Fleet Sales Buyers

B2B Targeting Examples


Enterprise Technology Example
2,600 Prospect Companies, 3-5 IT Executives Targeted at Each Company

CXO’s – CEO, CFO, CIO, CMO, Etc.
Attorneys, Large Litigation
Meeting & Convention Planners
Tour & Travel Operators
Human Resources Managers
Trade & Wholesale Buyers
Foodservice Executives
Insurance Execs, Brokers/Agents
Hospital Executives, 300+ Beds
Banking Officers
Regional Bank Presidents
Private Golf Course Managers
Golf Course Mgrs & Tour Pros
Contractors, Dealers, Agents, Distributors/Channel Partners
ASAE – Members of the American Society of Association Executives
Hospital CXO’s & Execs
Benefit & Risk Managers

Industry Risk Brokers
Trade Show Executives
Logistics & Shipping Managers
Large Port Authorities

Small Business Owners
Wealth Management Advisors
Real Estate Agents & Brokers
Banking C-Suite & Executives
Nation’s Top 25,000 CXO Execs
Relocation, Corporate Housing
Local Apartment Managers
Farmers, Horse Farm Owners, Gardening Center Managers & Construction Superintendents
CPA’s & Financial Advisors
Investors & Investor Relations
Automotive Dealer Executives
Automotive Fleet Sales Buyers
Automotive Regional Dealers

“We’re so pleased we’ve spoken with Audience Innovation. It didn’t
take much to understand HOW they get the results they deliver.”

GIVE US YOUR TARGET – WE’LL RECOMMEND THE BEST PLATFORM FOR YOU

B2B • C-SUITE • ABM • CRM • TRADE • AFFLUENT • PHARMA • POS • RETAIL • SMB & MORE