Optimize Cover Wrap Messaging for Vital Targets

Fortify Key Relationships

With coverwrap marketing campaigns, you’re literally wrapping your company’s multi-page ‘brochure’ around the exterior of a well-known trusted content partner, for key relationships, of value to sales.

Lift Your Brand’s Stature

In doing so, you lift brand’s stature with your exact target and, deliver your company’s ongoing touch points, impressive call-to-action scores and, no matter for B2B, B2A or B2C, and POC.

Maximize Call-to-Action

Each campaign is designed to maximize objectives including: thought leadership, education, branding, awareness, augment sales goals, warming prospects, bridge-to-digital, CTA & ROI.

Cultivate Sales & ROI

Magazine cover wrap campaigns for both B2B and affluent targets cultivate highly visible and ‘welcomed’ clutter-busting relationship efforts, engaging reliable touch points and proven sales results.

Optimize Cover Wrap Messaging & Creative


creative best practices, Audience Innovation® – Creative Best Practices

Fortify Key Relationships

With coverwrap campaigns, you’re literally wrapping your company’s multi-page ‘brochure’ around the exterior of a well-known trusted content partner, for key relationships, of value and import to sales.

Lift Your Brand’s Stature

In doing so, you lift brand’s stature with your exact target audience, and deliver your company’s ongoing touch points, impressive call-to-action scores and, no matter if you’re targeting B2B & B2C, and point-of-care Rx targets too.

Maximize Call-to-Action

Each campaign is designed to maximize communication goals: thought leadership, education, branding, awareness, sales goals, engagement, warm your best prospects, bridge-to-digital, and CTA.

Cultivate Sales & ROI

Magazine coverwrap marketing campaigns for both B2B and affluent targets cultivate highly visible and ‘welcomed’ clutter-busting relationship efforts, engaging reliable touch points & measured sales ROI.
creative best practices, Audience Innovation® – Creative Best Practices
creative best practices, Audience Innovation® – Creative Best Practices
creative best practices, Audience Innovation® – Creative Best Practices
creative best practices, Audience Innovation® – Creative Best Practices
creative best practices, Audience Innovation® – Creative Best Practices
creative best practices, Audience Innovation® – Creative Best Practices
creative best practices, Audience Innovation® – Creative Best Practices
creative best practices, Audience Innovation® – Creative Best Practices
creative best practices, Audience Innovation® – Creative Best Practices
creative best practices, Audience Innovation® – Creative Best Practices
creative best practices, Audience Innovation® – Creative Best Practices
creative best practices, Audience Innovation® – Creative Best Practices
creative best practices, Audience Innovation® – Creative Best Practices
creative best practices, Audience Innovation® – Creative Best Practices
creative best practices, Audience Innovation® – Creative Best Practices
creative best practices, Audience Innovation® – Creative Best Practices
creative best practices, Audience Innovation® – Creative Best Practices
creative best practices, Audience Innovation® – Creative Best Practices
creative best practices, Audience Innovation® – Creative Best Practices
creative best practices, Audience Innovation® – Creative Best Practices
creative best practices, Audience Innovation® – Creative Best Practices
creative best practices, Audience Innovation® – Creative Best Practices
creative best practices, Audience Innovation® – Creative Best Practices
creative best practices, Audience Innovation® – Creative Best Practices
creative best practices, Audience Innovation® – Creative Best Practices
creative best practices, Audience Innovation® – Creative Best Practices
These direct-to-recipient examples illustrate ideal campaign creative with the inside-front-cover message.

Best Practices for Your Vital B2B & AFFLUENT Targets


creative best practices, Audience Innovation® – Creative Best Practices

creative best practices, Audience Innovation® – Creative Best Practices

Best Practices for Your Vital B2B & AFFLUENT Targets


creative best practices, Audience Innovation® – Creative Best Practices

These direct-to-recipient examples illustrate ideal campaign creative with the inside-front-cover message. Typical, direct-to-location campaigns (like point-of-care and public place), don’t always include the same format.

creative best practices, Audience Innovation® – Creative Best Practices
creative best practices, Audience Innovation® – Creative Best Practices
creative best practices, Audience Innovation® – Creative Best Practices
creative best practices, Audience Innovation® – Creative Best Practices
creative best practices, Audience Innovation® – Creative Best Practices
creative best practices, Audience Innovation® – Creative Best Practices
creative best practices, Audience Innovation® – Creative Best Practices
creative best practices, Audience Innovation® – Creative Best Practices
creative best practices, Audience Innovation® – Creative Best Practices
creative best practices, Audience Innovation® – Creative Best Practices
creative best practices, Audience Innovation® – Creative Best Practices
creative best practices, Audience Innovation® – Creative Best Practices
creative best practices, Audience Innovation® – Creative Best Practices
creative best practices, Audience Innovation® – Creative Best Practices
creative best practices, Audience Innovation® – Creative Best Practices
creative best practices, Audience Innovation® – Creative Best Practices
creative best practices, Audience Innovation® – Creative Best Practices
creative best practices, Audience Innovation® – Creative Best Practices
creative best practices, Audience Innovation® – Creative Best Practices
creative best practices, Audience Innovation® – Creative Best Practices
creative best practices, Audience Innovation® – Creative Best Practices
creative best practices, Audience Innovation® – Creative Best Practices
creative best practices, Audience Innovation® – Creative Best Practices
creative best practices, Audience Innovation® – Creative Best Practices
creative best practices, Audience Innovation® – Creative Best Practices
creative best practices, Audience Innovation® – Creative Best Practices

Best Practices for INSIDE FRONT
COVER Executive Messaging

The inside front cover, for DIRECT-to-RECIPIENT targets, is THE most important creative messaging element of the entire unit. It’s critical to include some form of company/executive message.
creative best practices, Audience Innovation® – Creative Best Practices
creative best practices, Audience Innovation® – Creative Best Practices

Best Practices for
INSIDE FRONT COVER

The inside front cover, for DIRECT-to-RECIPIENT targets, is THE most important creative messaging element of the entire unit. It’s critical to include some form of company/executive message here.

Please ask us for samples of inside messaging, for your creative team.

creative best practices, Audience Innovation® – Creative Best Practices

creative best practices, Audience Innovation® – Creative Best Practices

creative best practices, Audience Innovation® – Creative Best Practices

SEQUENCED MESSAGING:  Branded Messaging • VIP Thought Leadership • Educational Updates • Patient Rx
Interaction • Sales Call-to-Action • Share Your Brand Story • New Product Launch • Corporate Rebranding
Company Announcements • CXO & C-Suite Messaging • Trade Shows & Events • Corporate Gifting • Customer
Loyalty & Appreciation • Seasonal Gifting • Holiday Gifting • Sales Driven Asset • Publicity & Press Releases

SEQUENCED
MESSAGING

Branded Messaging
Thought Leadership
Sales Call-to-Action
New Product Launch
Educational Updates
Corporate Rebranding
Share Your Brand Story
Company Announcements
CXO & C-Suite Messaging
Customer Appreciation
Patient Rx Interaction
Sales Driven Asset
Corporate Gifting
Trade Shows & Events
Seasonal & Holiday Gifting
Publicity & Press Releases
Let’s Them Know You Care


Clutter-Busting Options

creative best practices, Audience Innovation® – Creative Best Practices

Unit Size Options

creative best practices, Audience Innovation® – Creative Best Practices


Split Copy & Variable

creative best practices, Audience Innovation® – Creative Best Practices

Turn-Key Activation

creative best practices, Audience Innovation® – Creative Best Practices

Bookends & Sequencing

creative best practices, Audience Innovation® – Creative Best Practices

Bulk Orders & Events

creative best practices, Audience Innovation® – Creative Best Practices

Vibrant Creative Platform Entices Target Interaction

Magazine Cover Wrap Marketing & Interactive Digital Platforms

creative best practices, Audience Innovation® – Creative Best Practices

HOW Our Platforms Work?

We first align target definition, scale and scope.
Then determine start date, timing and content.


PLATFORM OPTIONS
creative best practices, Audience Innovation® – Creative Best Practices
creative best practices, Audience Innovation® – Creative Best Practices
creative best practices, Audience Innovation® – Creative Best Practices
creative best practices, Audience Innovation® – Creative Best Practices
creative best practices, Audience Innovation® – Creative Best Practices

WHY Our Platforms Work?

It’s a gesture of goodwill, tangible touch points elevated with high-value co-branded content.


CAMPAIGN EXAMPLES

creative best practices, Audience Innovation® – Creative Best Practices


WHAT Can You Expect?

You can expect a sales-driven asset that performs,
and happy customers open to interactive dialogue.


CAMPAIGN RESULTS

Vibrant Platform:
How, Why & What

Magazine Cover Wrap
& Interactive Digital


creative best practices, Audience Innovation® – Creative Best Practices


HOW Platforms Work?

We first align target attributes, scale and scope. Then determine start date, timing, and content partner.


PLATFORM OPTIONS

creative best practices, Audience Innovation® – Creative Best Practices
creative best practices, Audience Innovation® – Creative Best Practices
creative best practices, Audience Innovation® – Creative Best Practices
creative best practices, Audience Innovation® – Creative Best Practices
creative best practices, Audience Innovation® – Creative Best Practices

WHY Platforms Work?

It’s a gesture of goodwill, tangible touch points elevated with highly valued co-branded messaging.


CAMPAIGN EXAMPLES

creative best practices, Audience Innovation® – Creative Best Practices



WHAT Can You Expect?

You can expect sales-driven assets that perform, and happy customers open to dialogue and interaction.


CAMPAIGN RESULTS

When Engaging Interactive Devices, You Create a Direct
Bridge to Your Target’s Smart Phones for Online Actions

Our BRIDGE-to-DIGITAL enhances user engagement via multiple interactive devices and engagement options.

Company Video via Augmented Reality Solution

creative best practices, Audience Innovation® – Creative Best Practices

In this example, an augmented reality platform delivers a CEO video
direct to the targeted user’s smart phones via client’s cover wrap.

– NFC TECHNOLOGY
– AUGMENTED REALITY
– INTERACTIVE BUZZ CARDS
– HIGH-VALUE DIRECT MAIL
– DYNAMIC LANDING PAGES
– VIDEO SALES FOLDERS
– LICENSED CONTENT

creative best practices, Audience Innovation® – Creative Best Practices

Add interactive tags for direct-to-mobile user experience.

Interactive Tags Create
a Direct Bridge to Your
Target’s Smart Phones

Our BRIDGE-to-DIGITAL enhances user engagement via multiple interactive devices and engagement options.


Company Video via Augmented
Reality Cover Wrap Device


creative best practices, Audience Innovation® – Creative Best Practices

In this example, an augmented reality platform delivers a CEO video direct to target’s smart phones via cover wrap.


NFC TECHNOLOGY
AUGMENTED REALITY
DYNAMIC LANDING PAGES
HIGH-VALUE DIRECT MAIL
INTERACTIVE BUZZ CARDS
VIDEO SALES FOLDERS
LICENSED CONTENT

creative best practices, Audience Innovation® – Creative Best Practices

Add interactive tags to any activation
for direct-to-mobile user experience.

“We’re so pleased we’ve spoken with Audience Innovation. It didn’t
take much to understand HOW they get the results they deliver.”

GIVE US YOUR TARGET – WE’LL RECOMMEND THE BEST PLATFORM FOR YOU

B2B • C-SUITE • ABM • CRM • TRADE • AFFLUENT • PHARMA • POS • RETAIL • SMB & MORE

Let’s Chat to Learn More
About Your Targets Today

“We’re so pleased we spoke with
Audience Innovation. It didn’t take
much to understand HOW they get
the sales engagement delivered.”

creative best practices, Audience Innovation® – Creative Best Practices

Schedule an introductory call with us
at the day/time of your preference.

SETUP TARGET REVIEW

GIVE US YOUR TARGET – WE’LL
DESIGN THE BEST PLATFORM TO
INTERACT & ENGAGE THEM

We’d Love to Learn More About Your Most Vital Targets

Please Choose Your Preferred Day/Time to Chat Below