COVER WRAP PLANNING GUIDE

Four Simple Steps to Start

Email Us If You Have Questions or, Schedule a
Quick Call to Review What’s Needed Personally

hello@audienceinnovation.com

campaign planning guide, Magazine Cover Wrap Marketing: Campaign Planning Guide
LET’S DISCUSS YOUR TARGET

Schedule a target review with us
at a day/time of your preference.

COVER WRAP
PLANNING GUIDE

Four Simple Steps

Email us with Questions or
Schedule Target Review

campaign planning guide, Magazine Cover Wrap Marketing: Campaign Planning Guide

Schedule an introductory call with us
at the day/time of your preference.

LET’S DISCUSS YOUR TARGET OBJECTIVES

hello@audienceinnovation.com

CALL US: 888.241.6634,719

“With today’s overwhelm online, we use offline messaging that
is welcomed and appreciated and, it drives interaction with our
sales force. This works well for us.” – SVP, Sales & Marketing

“With today’s overwhelm online,
we use offline messaging that is
welcomed and appreciated and,
drives interaction with our sales.
This cuts through the clutter.”

SVP, Sales & Marketing

campaign planning guide, Magazine Cover Wrap Marketing: Campaign Planning Guide

Guide for Cover Wrap Planning Steps
– How Our Planning & Activation Works

STEP 1 – We identify TARGET, high/low counts, and database source/s – these elements are critical. This sets the stage for content options.

STEP 2 – We identify TIMING – preferred start date options based on timing, key events, business dates, etc. – and # of months per objectives.

STEP 3 – We identify best CONTENT partner based on content, target, campaign specs given various magazine’s requirements.

STEP 4 – We identify RESULTS measures and, how your platform will be integrated with your sales team and sales tracking channels to measure.


GET QUOTE OPTIONS TODAY

campaign planning guide, Magazine Cover Wrap Marketing: Campaign Planning Guide

Four Simple Steps …
– How Our Planning Works

STEP 1 – We identify target/counts.
STEP 2 – We identify timing plans.
STEP 3 – We identify best content.
STEP 4 – We identify result measures.


GET QUOTE OPTIONS TODAY

STEP ONE – TARGET

WHO’S YOUR TARGET AUDIENCE?

DIRECT to RECIPIENT PLATFORM OPTIONS

TYPICALLY B2B In-Office and/or AFFLUENT In-Home

DIRECT to LOCATION PLATFORM OPTIONS

TYPICALLY PHARMA Physician’s and/or OOH Locations
in Any Local, Regional or National Configuration

We’ll help guide the smartest selections,
starting with your primary targeting goals.

We’ll also discuss database source and quantity.

STEP ONE

WHO’S YOUR
TARGET AUDIENCE?

DIRECT to RECIPIENT
PLATFORM OPTIONS

TYPICALLY B2B In-Office
and/or AFFLUENT In-Home

DIRECT to LOCATION
PLATFORM OPTIONS

TYPICALLY PHARMA Physician’s
and/or OOH Locations in Any
Local, Regional or National
Sales Coverage Configuration

We’ll help guide the smartest
selections, starting with your
primary targeting goals.

We’ll also discuss database
source and optimal quantity.

STEP TWO – TIMING

WHAT’S THE IDEAL TIMING?

WHEN IS BEST TO LAUNCH YOUR CAMPAIGN

You can start start soon as possible, or any future date.

HOW LONG TO ENGAGE YOUR MESSAGING

Most platforms are year-long and, shorter options are possible.

We’ll also discuss timing of messaging and quantity.

STEP TWO

WHAT’S THE MOST
IDEAL TIMING?

WHEN IS BEST TO
LAUNCH YOUR CAMPAIGN

You can start start soon as
possible, or any future date.

HOW LONG TO ENGAGE
YOUR KEY MESSAGING

Most platforms are year-long
and, shorter options possible.

We’ll also discuss timing of
messaging and quantity.

STEP THREE – CONTENT

WHAT’S THE BEST CONTENT MATCH?

CONTENT MINIMUMS VARY BY PUBLISHER

We’ll discuss content match last, after other details.

IF YOU PREFER A SPECIFIC PARTNER, LET’S DISCUSS

Some clients want a specific partner, so parameters must match.

We’ll also discuss branding and best company synergy.

STEP THREE

WHAT’S THE BEST
CONTENT MATCH?

CONTENT MINIMUMS
VARY BY PUBLISHER

We’ll discuss content match
last, after other details.

IF YOU PREFER A
SPECIFIC PARTNER

Some clients want a specific
partner – parameters must match.

We’ll also discuss branding
and best company synergy.

STEP FOUR – RESULTS

LET’S DISCUSS RESULT STATS & ANALYTICS

WE PROVIDE A CUSTOM SURVEY FOR EACH TARGET

We’ll discuss our survey options and best practices.

WE RECOMMEND INTERNAL MEASURES AS WELL

In nearly every case, internal CTA and SALES match should be setup.

We’ll also discuss typical results for your target/s.

STEP FOUR

LET’S DISCUSS RESULT
STATS & ANALYTICS

WE PROVIDE A CUSTOM
SURVEY FOR EACH TARGET

We’ll discuss our survey
options and best practices.

WE RECOMMEND YOUR
INTERNAL MEASURES

In nearly every case, internal
CTA & SALES setup to match.

We’ll also discuss typical
results for your target/s.

“We’re so pleased we’ve spoken with Audience Innovation. It didn’t
take much to understand HOW they get the results they deliver.”

GIVE US YOUR TARGET – WE’LL RECOMMEND THE BEST PLATFORM FOR YOU

B2B • C-SUITE • ABM • CRM • TRADE • AFFLUENT • PHARMA • POS • RETAIL • SMB & MORE

Let’s Chat to Learn More
About Your Targets Today

“We’re so pleased we spoke with
Audience Innovation. It didn’t take
much to understand HOW they get
the sales engagement delivered.”

campaign planning guide, Magazine Cover Wrap Marketing: Campaign Planning Guide

Schedule an introductory call with us
at the day/time of your preference.

SETUP TARGET REVIEW

GIVE US YOUR TARGET – WE’LL
DESIGN THE BEST PLATFORM TO
INTERACT & ENGAGE THEM

We’d Love to Learn More About Your Most Vital Targets

Please Choose Your Preferred Day/Time to Chat Below