simple steps, Audience Innovation® – Simple Steps for Planning

Guide for Cover Wrap Planning Steps
What’s Needed to Get Started & Budgeting

Magazine Cover Wrap & Interactive Offline Platforms

Everything we do is driven by database precision.


simple steps, Audience Innovation® – Simple Steps for Planning

simple steps, Audience Innovation® – Simple Steps for Planning


Simple Guide for Cover Wrap Planning Steps
What’s Needed to Get Started & Budgeting


GET QUICK QUOTE

Everything we do is
database precision.

Magazine Cover Wrap Marketing
& Interactive Offline Platforms


SETUP INTRO CHAT

CO-BRANDED DIRECT MARKETING PLATFORMS FOR ANY DATABASE of B2B DECISION-MAKERS,
AFFLUENT HOUSEHOLDS, MATCHED PHYSICIAN’S OFFICES for PHARMA POINT-OF-CARE, or
OTHER OUT-OF-HOME RETAIL LOCATIONS for PLACE-BASED CONSUMER TARGET ENGAGEMENT

CO-BRANDED DIRECT
MARKETING PLATFORMS FOR
ANY DATABASE of B2B
DECISION-MAKERS, AFFLUENT
HOUSEHOLDS, MATCHED
PHYSICIAN’S OFFICES for
PHARMA POINT-OF-CARE, or
OTHER OUT-OF-HOME RETAIL
LOCATIONS for PLACE-BASED
CONSUMER TARGET AUDIENCE

simple steps, Audience Innovation® – Simple Steps for Planning

Guide for Cover Wrap Planning Steps
– How Our Planning & Activation Works

STEP 1 – We identify TARGET, high/low counts, and database source/s – these elements are critical. This sets the stage for content options.

STEP 2 – We identify TIMING – preferred start date options based on timing, key events, business dates, etc. – and # of months per objectives.

STEP 3 – We identify best CONTENT partner based on content, target, campaign specs given various magazine’s requirements.

STEP 4 – We identify RESULTS measures and, how your platform will be integrated with your sales team and sales tracking channels to measure.


GET QUOTE OPTIONS TODAY

simple steps, Audience Innovation® – Simple Steps for Planning

Four Simple Steps …
– How Our Planning Works

STEP 1 – We identify target/counts.
STEP 2 – We identify timing plans.
STEP 3 – We identify best content.
STEP 4 – We identify result measures.


GET QUOTE OPTIONS TODAY

Choose Our Best Platform for Your Target Audience

We have TWO primary options – DIRECT-to-RECIPIENT and DIRECT-to-LOCATION. For each option, we have two options,
depending on your target audience. Please email us if you have questions – hello@audienceinnovation.com


simple steps, Audience Innovation® – Simple Steps for Planning
simple steps, Audience Innovation® – Simple Steps for Planning

simple steps, Audience Innovation® – Simple Steps for Planning


BUSINESS

Engage any B2B audience
with IN-OFFICE touch
points for vital targets

B2B TARGETS

IN-OFFICE EXAMPLES

6,562 CEO’s, CIO’s, CFO’s – CXO’s
14,567 Channel & Trade Partners
5,652 Enterprise Decision-Makers

ANY B2B DATABASE

simple steps, Audience Innovation® – Simple Steps for Planning


AFFLUENT

Engage any LUXURY audience
with IN-HOME touch points
for select affluent households

AFFLUENT TARGETS

IN-HOME EXAMPLES

6,927 Affluent Homes – 200-Miles
4,323 CHI Zips, Kids Private Schools
19,521 HH’s – 10-Mile Dealer Radius

ANY AFFLUENT HOMES

simple steps, Audience Innovation® – Simple Steps for Planning


POINT-of-CARE

Engage patient targets with
WAITING ROOM touch
points in 2MM+ waiting rooms

POINT-of-CARE TARGETS

POINT-of-CARE EXAMPLES

4,391 Oncologist’s Waiting Rooms
7,152 Cardiologist’s Waiting Rooms
53,439 Rheumatologist’s Offices

50+ PHYSICIAN NETWORKS

simple steps, Audience Innovation® – Simple Steps for Planning


PLACE-BASED

Engage RETAIL targets with
PLACE-BASED touch points
in 5.5MM+ OOH locations

OUT-of-HOME TARGETS

PLACE-BASED EXAMPLES

7,432 Barber Shops, Top 25 DMA’s
24,321 Hispanic Beauty Salons & Spas
15,439 Automotive + Service Centers

200+ LOCATION TYPES


For customer marketing platforms built specifically for small businesses and independent professionals, like: real estate agents, auto dealers, service centers, title companies, financial advisors, mortgage brokers, insurance agents, spas & salons (and many others), please visit us at BLAZON:CONNECT for options that work well for your small business marketing.

simple steps, Audience Innovation® – Simple Steps for Planning

We have TWO primary options – DIRECT-to-RECIPIENT and DIRECT-to-LOCATION. For each option, we have two options, depending on your target audience. Please email us if you have questions, or need assistance/ideas.
hello@audienceinnovation.com


simple steps, Audience Innovation® – Simple Steps for Planning

simple steps, Audience Innovation® – Simple Steps for Planning


BUSINESS-to-BUSINESS

Engage any B2B audience with IN-OFFICE touch points for any vital customers or prospects.


B2B TARGET PLATFORMS

IN-OFFICE TARGET EXAMPLES

6,562 CEO’s, CIO’s, CFO’s, – CXO’s
14,567 Channel & Trade Partners
5,652 Enterprise Decision-Makers

ANY DATABASE of B2B TARGETS


simple steps, Audience Innovation® – Simple Steps for Planning


AFFLUENT HOMES

Engage any LUXURY audience with IN-HOME touch points for any select affluent households.


AFFLUENT PLATFORMS

IN-HOME TARGET EXAMPLES

6,927 Affluent Homes in 200-Mile Radius
4,323 Chicago Zips, Kids in Private School
19,521 HH’s in 10-Mile Radius of Dealers

ANY AFFLUENT HOUSEHOLDS


simple steps, Audience Innovation® – Simple Steps for Planning

simple steps, Audience Innovation® – Simple Steps for Planning


PHARMA POINT-of-CARE

Engage PHARMA patients with WAITING ROOM touch points in any of 2MM+ physician’s offices.


PHARMA POINT-of-CARE

POINT-of-CARE EXAMPLES

4,391 Oncologist’s Waiting Rooms
7,152 Cardiologist’s Waiting Rooms
53,439 Rheumatologist’s Waiting Rooms

50+ PHYSICIAN NETWORKS


simple steps, Audience Innovation® – Simple Steps for Planning


OUT-of-HOME & RETAIL

Engage any RETAIL target with PLACE-BASED touch points in 5.5MM+ precise OOH locations.


OUT-of-HOME PLATFORMS

OUT-of-HOME TARGET EXAMPLES

7,432 Barber Shops, Top 25 DMA’s
24,321 Hispanic Beauty Salons & Spas
15,439 Auto Dealers + Service Centers

200+ LOCATION TYPES to CHOOSE



CUSTOMER PLATFORMS
for SMALL BUSINESSES

For customer marketing platforms built specifically for independent professionals and small businesses, like: real estate agents, auto dealers, title companies, financial advisors, mortgage brokers, insurance agents, spas, salons (and many others), visit us for more at BLAZON:CONNECT.

SIMPLE STEPS to TARGET ENGAGEMENT & SALES ROI

Platforms coordinated with your sales force, and sales channels, always generate the most reliable results.

simple steps, Audience Innovation® – Simple Steps for Planning

CAPTIVATE AUDIENCE
to INITIATE DIALOGUE

Captivate Any Hard-to-Reach Target
with Valued & Appreciated Messaging

Who’s Your Ideal Target?

simple steps, Audience Innovation® – Simple Steps for Planning

ENGAGE INTEREST to
CULTIVATE INTERACTION

Engage Awareness, Interest & Call-to-Action with Co-Branded Tangible Touch Points

What’s Your Ideal Content?

simple steps, Audience Innovation® – Simple Steps for Planning

ENERGIZE YOUR SALES
via TACTICAL ASSETS

Fuel Your Sales Funnel with High-Impact
Messaging for Sales Engagement

When’s Ideal to Start?

SIMPLE STEPS to
ENGAGEMENT ROI

Platforms coordinated with and through your sales force (and sales channels) will always generate the best sales results.

simple steps, Audience Innovation® – Simple Steps for Planning

CAPTIVATE AUDIENCE
to INITIATE DIALOGUE

Captivate Any Hard-to-Reach Target with Highly Valued & Appreciated Messaging

Who’s Your Best Target?


simple steps, Audience Innovation® – Simple Steps for Planning

ENGAGE INTEREST to
CULTIVATE INTERACTION

Engage Awareness, Interest & Call-to-Action with Tangible Touch Points

What’s the Best Content?


simple steps, Audience Innovation® – Simple Steps for Planning

ENERGIZE YOUR SALES
via TACTICAL ASSETS

Fuel Your Sales Funnel with High-Impact Co-Branded Target User Engagement

When’s Ideal to Start?

Platforms Designed for Call-to-Action  & ROI Objectives

simple steps, Audience Innovation® – Simple Steps for Planning


Cut-Through-the-Clutter

Valued tangible touch points sequenced
over time enhance brand recognition
and energize customer engagement

simple steps, Audience Innovation® – Simple Steps for Planning


Cultivate Appreciation

Tangible touch points cultivate an intrinsic
appreciation with your vital customer and
prospect audiences for any target type


simple steps, Audience Innovation® – Simple Steps for Planning


Improve Your Results

Online platforms deliver better results when
combined with strategic focus tangible touch
points focused on key targets of high value


They appreciate the goodwill gesture, read your messages – AND, THEY KEEP IT LONGER.



simple steps, Audience Innovation® – Simple Steps for Planning

simple steps, Audience Innovation® – Simple Steps for Planning

simple steps, Audience Innovation® – Simple Steps for Planning

Platforms Designed
for Call-to-Action &
ROI Sales Objectives

simple steps, Audience Innovation® – Simple Steps for Planning

Cut-Through-the-Clutter

Valued tangible touch points sequenced over time enhance brand recognition and energize customer engagement


simple steps, Audience Innovation® – Simple Steps for Planning

simple steps, Audience Innovation® – Simple Steps for Planning

Cultivate Appreciation

Tangible touch points cultivate an intrinsic appreciation with your most vital customer and prospect target segments


simple steps, Audience Innovation® – Simple Steps for Planning

simple steps, Audience Innovation® – Simple Steps for Planning

Improve Your Results

Online platforms deliver better results when combined with strategic tangible touch points focused on key targets


simple steps, Audience Innovation® – Simple Steps for Planning


They appreciate the goodwill gesture, read your messages – AND, THEY KEEP IT LONGER.


“We’re so pleased we’ve spoken with Audience Innovation. It didn’t
take much to understand HOW they get the results they deliver.”

GIVE US YOUR TARGET – WE’LL RECOMMEND THE BEST PLATFORM FOR YOU

B2B • C-SUITE • ABM • CRM • TRADE • AFFLUENT • PHARMA • POS • RETAIL • SMB & MORE

Let’s Chat to Learn More
About Your Targets Today

“We’re so pleased we spoke with
Audience Innovation. It didn’t take
much to understand HOW they get
the sales engagement delivered.”

simple steps, Audience Innovation® – Simple Steps for Planning

Schedule an introductory call with us
at the day/time of your preference.

SETUP TARGET REVIEW

GIVE US YOUR TARGET – WE’LL
DESIGN THE BEST PLATFORM TO
INTERACT & ENGAGE THEM

We’d Love to Learn More About Your Most Vital Targets

Please Choose Your Preferred Day/Time to Chat Below