Guide for Cover Wrap Planning Steps
What’s Needed to Get Started & Budgeting
Magazine Cover Wrap & Interactive Offline Platforms
Everything we do is driven by database precision.
Simple Guide for Cover Wrap Planning Steps
What’s Needed to Get Started & Budgeting
Everything we do is
database precision.
Magazine Cover Wrap Marketing
& Interactive Offline Platforms
CO-BRANDED DIRECT MARKETING PLATFORMS FOR ANY DATABASE of B2B DECISION-MAKERS,
AFFLUENT HOUSEHOLDS, MATCHED PHYSICIAN’S OFFICES for PHARMA POINT-OF-CARE, or
OTHER OUT-OF-HOME RETAIL LOCATIONS for PLACE-BASED CONSUMER TARGET ENGAGEMENT
CO-BRANDED DIRECT
MARKETING PLATFORMS FOR
ANY DATABASE of B2B
DECISION-MAKERS, AFFLUENT
HOUSEHOLDS, MATCHED
PHYSICIAN’S OFFICES for
PHARMA POINT-OF-CARE, or
OTHER OUT-OF-HOME RETAIL
LOCATIONS for PLACE-BASED
CONSUMER TARGET AUDIENCE
Guide for Cover Wrap Planning Steps
– How Our Planning & Activation Works
STEP 1 – We identify TARGET, high/low counts, and database source/s – these elements are critical. This sets the stage for content options.
STEP 2 – We identify TIMING – preferred start date options based on timing, key events, business dates, etc. – and # of months per objectives.
STEP 3 – We identify best CONTENT partner based on content, target, campaign specs given various magazine’s requirements.
STEP 4 – We identify RESULTS measures and, how your platform will be integrated with your sales team and sales tracking channels to measure.
Four Simple Steps …
– How Our Planning Works
STEP 1 – We identify target/counts.
STEP 2 – We identify timing plans.
STEP 3 – We identify best content.
STEP 4 – We identify result measures.
Choose Our Best Platform for Your Target Audience
We have TWO primary options – DIRECT-to-RECIPIENT and DIRECT-to-LOCATION. For each option, we have two options,
depending on your target audience. Please email us if you have questions – hello@audienceinnovation.com
BUSINESS
Engage any B2B audience
with IN-OFFICE touch
points for vital targets
IN-OFFICE EXAMPLES
6,562 CEO’s, CIO’s, CFO’s – CXO’s
14,567 Channel & Trade Partners
5,652 Enterprise Decision-Makers
ANY B2B DATABASE
AFFLUENT
Engage any LUXURY audience
with IN-HOME touch points
for select affluent households
IN-HOME EXAMPLES
6,927 Affluent Homes – 200-Miles
4,323 CHI Zips, Kids Private Schools
19,521 HH’s – 10-Mile Dealer Radius
ANY AFFLUENT HOMES
POINT-of-CARE
Engage patient targets with
WAITING ROOM touch
points in 2MM+ waiting rooms
POINT-of-CARE EXAMPLES
4,391 Oncologist’s Waiting Rooms
7,152 Cardiologist’s Waiting Rooms
53,439 Rheumatologist’s Offices
50+ PHYSICIAN NETWORKS
PLACE-BASED
Engage RETAIL targets with
PLACE-BASED touch points
in 5.5MM+ OOH locations
PLACE-BASED EXAMPLES
7,432 Barber Shops, Top 25 DMA’s
24,321 Hispanic Beauty Salons & Spas
15,439 Automotive + Service Centers
200+ LOCATION TYPES
For customer marketing platforms built specifically for small businesses and independent professionals, like: real estate agents, auto dealers, service centers, title companies, financial advisors, mortgage brokers, insurance agents, spas & salons (and many others), please visit us at BLAZON:CONNECT for options that work well for your small business marketing.
We have TWO primary options – DIRECT-to-RECIPIENT and DIRECT-to-LOCATION. For each option, we have two options, depending on your target audience. Please email us if you have questions, or need assistance/ideas.
hello@audienceinnovation.com
BUSINESS-to-BUSINESS
Engage any B2B audience with IN-OFFICE touch points for any vital customers or prospects.
IN-OFFICE TARGET EXAMPLES
6,562 CEO’s, CIO’s, CFO’s, – CXO’s
14,567 Channel & Trade Partners
5,652 Enterprise Decision-Makers
ANY DATABASE of B2B TARGETS
AFFLUENT HOMES
Engage any LUXURY audience with IN-HOME touch points for any select affluent households.
IN-HOME TARGET EXAMPLES
6,927 Affluent Homes in 200-Mile Radius
4,323 Chicago Zips, Kids in Private School
19,521 HH’s in 10-Mile Radius of Dealers
ANY AFFLUENT HOUSEHOLDS
PHARMA POINT-of-CARE
Engage PHARMA patients with WAITING ROOM touch points in any of 2MM+ physician’s offices.
POINT-of-CARE EXAMPLES
4,391 Oncologist’s Waiting Rooms
7,152 Cardiologist’s Waiting Rooms
53,439 Rheumatologist’s Waiting Rooms
50+ PHYSICIAN NETWORKS
OUT-of-HOME & RETAIL
Engage any RETAIL target with PLACE-BASED touch points in 5.5MM+ precise OOH locations.
OUT-of-HOME TARGET EXAMPLES
7,432 Barber Shops, Top 25 DMA’s
24,321 Hispanic Beauty Salons & Spas
15,439 Auto Dealers + Service Centers
200+ LOCATION TYPES to CHOOSE
CUSTOMER PLATFORMS
for SMALL BUSINESSES
For customer marketing platforms built specifically for independent professionals and small businesses, like: real estate agents, auto dealers, title companies, financial advisors, mortgage brokers, insurance agents, spas, salons (and many others), visit us for more at BLAZON:CONNECT.
SIMPLE STEPS to TARGET ENGAGEMENT & SALES ROI
Platforms coordinated with your sales force, and sales channels, always generate the most reliable results.
CAPTIVATE AUDIENCE
to INITIATE DIALOGUE
Captivate Any Hard-to-Reach Target
with Valued & Appreciated Messaging
Who’s Your Ideal Target?
ENGAGE INTEREST to
CULTIVATE INTERACTION
Engage Awareness, Interest & Call-to-Action with Co-Branded Tangible Touch Points
What’s Your Ideal Content?
ENERGIZE YOUR SALES
via TACTICAL ASSETS
Fuel Your Sales Funnel with High-Impact
Messaging for Sales Engagement
When’s Ideal to Start?
SIMPLE STEPS to
ENGAGEMENT ROI
Platforms coordinated with and through your sales force (and sales channels) will always generate the best sales results.
CAPTIVATE AUDIENCE
to INITIATE DIALOGUE
Captivate Any Hard-to-Reach Target with Highly Valued & Appreciated Messaging
Who’s Your Best Target?
ENGAGE INTEREST to
CULTIVATE INTERACTION
Engage Awareness, Interest & Call-to-Action with Tangible Touch Points
What’s the Best Content?
ENERGIZE YOUR SALES
via TACTICAL ASSETS
Fuel Your Sales Funnel with High-Impact Co-Branded Target User Engagement
When’s Ideal to Start?
Platforms Designed for Call-to-Action & ROI Objectives
Cut-Through-the-Clutter
Valued tangible touch points sequenced
over time enhance brand recognition
and energize customer engagement
Cultivate Appreciation
Tangible touch points cultivate an intrinsic
appreciation with your vital customer and
prospect audiences for any target type
Improve Your Results
Online platforms deliver better results when
combined with strategic focus tangible touch
points focused on key targets of high value
They appreciate the goodwill gesture, read your messages – AND, THEY KEEP IT LONGER.
Platforms Designed
for Call-to-Action &
ROI Sales Objectives
Cut-Through-the-Clutter
Valued tangible touch points sequenced over time enhance brand recognition and energize customer engagement
Cultivate Appreciation
Tangible touch points cultivate an intrinsic appreciation with your most vital customer and prospect target segments
Improve Your Results
Online platforms deliver better results when combined with strategic tangible touch points focused on key targets
