public place, Audience Innovation® – Place-Based Cover Wrap Marketing

CONSUMER Out-of-Home
Place-based Advertising Platforms

Choose from 200+ Location Types • 100 Pre-Built Networks • Any Geo/Demo Footprint

Everything we do is driven by location precision.

public place, Audience Innovation® – Place-Based Cover Wrap Marketing

CONSUMER Out-of-Home
Place-based Advertising


Everything we do is
location precision.


Choose from 200+ Location Types
Or Our 100+ Pre-Built Networks
Choose Any Markets or Targets


SETUP INTRO CHATGET OUT-of-HOME QUOTE

TARGET • TIMING • CONTENT • RESULTS

LET’S CHAT TO LEARN MORE
ABOUT YOUR TARGETS TODAY

We love to share smart ideas and,
stealth marketing for your targets!

hello@audienceinnovation.com
OR CALL US: 888.241.6634,719

public place, Audience Innovation® – Place-Based Cover Wrap Marketing
SETUP TARGET REVIEW

Schedule a target review with us
at a day/time of your preference.

LET’S CHAT TO LEARN
ABOUT YOUR TARGETS

We love to share new
ideas for your targets!

public place, Audience Innovation® – Place-Based Cover Wrap Marketing

Schedule an introductory call with us
at the day/time of your preference.

SETUP TARGET REVIEW

hello@audienceinnovation.com

CALL US: 888.241.6634,719

SELECT FROM ANY OF OUR 5,000,000+ OOH LOCATION OPTIONS

CO-BRANDED OUT-of-HOME ADVERTISING PLATFORMS TO ENGAGE ANY CONSUMER TARGET VIA
PLACE-BASED LOCATIONS IN ANY EXACT GEO/DEMO FOOTPRINT, MATCHED TO GPS MAPPING
AND MRI CLUSTERS, for PRECISE MESSAGE TARGETING IN RADIAL POINT-of-SALE LOCATIONS

SELECT FROM ANY OF OUR 5,000,000+ OOH LOCATIONS

CO-BRANDED OUT-of-HOME ADVERTISING PLATFORMS TO ENGAGE ANY CONSUMER TARGET VIA PLACE-BASED LOCATIONS IN ANY EXACT GEO/DEMO FOOTPRINT, MATCHED TO GPS MAPPING AND MRI CLUSTERS, for PRECISE MESSAGE TARGETING IN RADIAL POS LOCATIONS

public place, Audience Innovation® – Place-Based Cover Wrap Marketing

It’s the Ultimate OFFLINE Touch Point Platform

CMO, Technology – “We Let Them Know We Appreciate Their Business
and Their Long-Term Relationship – We Care About Their Business”

Magazine cover wrap platforms are proven as effective touch points time-and-time again.
With hundreds of direct campaigns over 12+ years to validate its effectiveness, our platforms
provide a perfect blend of precision targeting, respected content and messaging impact.

Many Companies Use Tactical Touch Point
Platforms to Nurture Valued Relationships

and, to Engage Vital Consumer Targets & B2B Decision-Makers

Adept marketers deploy our tangible & offline interactive platforms
to deliver high-value, long-lasting messaging impact & sales results.

0123456789001234567890%
80%

80% of the Fortune 500®, and 90% of the
Top 50 Pharmas, use or have used cover
wraps in marketing & sales strategies.

90%
0123456789001234567890%
public place, Audience Innovation® – Place-Based Cover Wrap Marketing

Sales results via OFFLINE MESSAGING are Stunning,
Proven & Reliable – The RESULTS are very consistent.

When Planned & Sequenced to Deliver Specific Objectives

Each platform is designed to cultivate and educate highly valued
clients, customers, prospects, patients, and vital decision-makers
in a way that drives reliable sales conversations and conversion.

100% REACH • 90% AWARENESS • 80% READERSHIP • 50% CALL-to-ACTION

The Ultimate OFFLINE
Touch Point Platform

CMO, Technology – “It Let’s Them Know You Care – You Appreciate Their Long-Term Customer Value & Vital Relationship with Your Business”

public place, Audience Innovation® – Place-Based Cover Wrap Marketing

With hundreds of campaigns over 12+ years to validate effectiveness, our platforms provide a perfect blend of precise targeting, respected content and high-value direct messaging and sales impact.

public place, Audience Innovation® – Place-Based Cover Wrap Marketing

Many Companies Use Our
Tactical Touch Point
Marketing Platforms

to Engage Vital B2B Decision-Makers & Consumer Targets

0123456789001234567890%
80%

80% of the Fortune 500®, and 90% of the
Top 50 Pharmas, have used cover wraps
in their ongoing marketing & sales tactics.

90%
0123456789001234567890%

It’s a marketing (and sales) tactic that’s proven effective repeatedly.

Stats with COVER WRAP
MESSAGING are Stunning,
Proven & Consistent

to Initiate Conversation,
Interactive Dialogue &
Direct Sales Conversion

public place, Audience Innovation® – Place-Based Cover Wrap Marketing

Typical platform response analytics deliver
these results, which vary based on target,
timing, messaging and sales objectives.

“It’s like a stealth out-of-home ad campaign – we place it exactly
where we want it, in our precise locations in our exact footprint.
It’s genius, and it works so well.” – VP, ADVERTISING DIRECTOR

“It’s like a stealth out-of-home ad campaign – we place it exactly where we want it, in our precise locations in our exact footprint. It’s genius, and it works well for us.”

VP, ADVERTISING

What is OUT-of-HOME Cover Wrap Advertising?


public place, Audience Innovation® – Place-Based Cover Wrap Marketing

When targeting retail ‘geo/demo’ consumers, cover wrap campaigns are a proven solution that literally wraps your advertising around a select well-known magazine. We then deliver it to any exact out-of-home locations, matched to your target by geo/demo and other exact filters.


DIRECT-to-LOCATION ADVERTISING
RETAIL POINT-of-SALE EXAMPLES

7,432 Barber Shops, Top 25 DMA’s
24,321 Hispanic Beauty Salons & Spas
15,439 Automotive + Service Centers
1,413 Nail Salons & Spas
13,452 Auto & Service Centers
8,639 Fitness Centers
7,527 Country Clubs & Salons

CHOOSE from 200+ LOCATION TYPES
OVER 5,000,000+ LOCATION OPTIONS

public place, Audience Innovation® – Place-Based Cover Wrap Marketing
public place, Audience Innovation® – Place-Based Cover Wrap Marketing

We Compliment & Enhance Your Point-of-Sale Engagement

ANY RETAIL TARGETS • BANKING • INSURANCE • RETAILERS • REAL ESTATE • AUTO DEALERS • ARTS
CREDIT UNIONS • BIG BOX RETAILERS • HOTELS & RESORTS • DRUG STORES PHARMACIES • TOURISM
FINANCIAL ADVISORS • GROCERY STORES • MERCHANTS • RV & RECREATIONAL • SPORTING GOODS

public place, Audience Innovation® – Place-Based Cover Wrap Marketing

What is OUT-of-HOME
Cover Wrap Advertising?


When targeting retail ‘geo/demo’ consumers, cover wrap campaigns are a proven solution that literally wraps your advertising around a select well-known national magazine. We then deliver it to any exact out-of-home locations, matched to your target by geo/demo and other exact filters.


We Compliment & Enhance Your Point-of-Sale Target Engagement


public place, Audience Innovation® – Place-Based Cover Wrap Marketing
public place, Audience Innovation® – Place-Based Cover Wrap Marketing

OUT-of-HOME TARGETING EXAMPLES

7,432 Barber Shops, Top 25 DMA’s
24,321 Hispanic Beauty Salons & Spas
15,439 Automotive + Service Centers
1,413 Nail Salons & Spas
13,452 Auto & Service Centers
8,639 Fitness Centers
7,527 Country Clubs & Salons

200+ LOCATION TYPES to CHOOSE
OUR 5,000,000+ LOCATION OPTIONS

public place, Audience Innovation® – Place-Based Cover Wrap Marketing

ANY RETAIL TARGETS • BANKING • INSURANCE
RETAILERS • REAL ESTATE • AUTO DEALERS
ARTS • CREDIT UNIONS • BIG BOX RETAILERS
HOTELS & RESORTS • DRUG STORES • TOURISM
LOCAL PHARMACIES • FINANCIAL ADVISORS
GROCERY • MERCHANTS • RV & RECREATIONAL
SERVICE CENTERS • SPORTING GOODS

WE HAVE 5,000,000+ LOCATION OPTIONS
YOU CHOOSE FROM 200+ LOCATION TYPES

public place, Audience Innovation® – Place-Based Cover Wrap Marketing

OUT-of-HOME • POINT-of-SALE
RETAIL GEO/DEMO FOOTPRINT
LOCATION-BASED • ZIP-CENTRIC
EXACT RADIUS-BASED MAPPING

PINPOINT CUSTOMER-CENTRIC
SALES & GROWTH ENGAGEMENT



Audience Innovation brings ideas we never imagined were possible. They’re like a secret out-of-home tactic, but who’d ever realize, unless you take the time to understand how they get you where you need to go. It’s intuitive yet, not obvious. We’re glad we asked for a meeting. – CMO, MAJOR RETAILER



public place, Audience Innovation® – Place-Based Cover Wrap Marketing

MULTIPLE CUSTOMER TARGETING OPTIONS

• OUT-of-HOME • POINT-of-SALE
• RETAIL GEO/DEMO FOOTPRINT
• LOCATION-BASED • ZIP-CENTRIC
• YOUR EXACT RADIUS-BASED MAP

PINPOINT CUSTOMER-CENTRIC ENGAGEMENT

Precision Advertising You Get: Top-Line Detail …

Precision Advertising You Get VIP Visibility: Top-Line Stats & Details

public place, Audience Innovation® – Place-Based Cover Wrap Marketing

Our consumer retail campaigns are 100% precise, including zip codes, street addresses, GPS-radial targeting, and any demographic filters, via our 200+ out-of-home types – precision POS targeting.


Our clients choose from proprietary selection of 1.5MM out-of-home locations, sculpted to their exact marketing footprint by any assortment of geo/demo filters, and GPS-radius targeting.  Any one market, multiple markets, or any set matched to your parameters – precision point-of-sale target engagement – exactly where they buy.


public place, Audience Innovation® – Place-Based Cover Wrap Marketing
public place, Audience Innovation® – Place-Based Cover Wrap Marketing

Our consumer retail campaigns are 100% precise, including zips, street addresses, GPS-radial targeting, and any demographic filters, via our 200+ OOH locations – precision POS reach.

“It’s like a mini out-of-home campaign
right at the customer point-of-sale.”

“It’s like a mini
out-of-home campaign
right at the customer
point-of-purchase.”

Public Place Advertising
Precision GPS Targeting

public place, Audience Innovation® – Place-Based Cover Wrap Marketing

Choose any network, or portion, for your exact footprint, in any combo of geo/demo filters to align precise targeting – local, regional or national.


Consumer Retail POINT-of-SALE Platforms

Literally, you can target any selection of out-of-home locations by any criterial of geo/demo filters, and chosen from any of our 200+ location types, in any exact geography you want to target.

This graphic illustrates GPS-radial targeting in LAX, as an example. Inside each concentric circle, so radius to any retail stores, for example, you have the ability to select only the hair salons, nail salons, barber shops, auto dealers, service centers, and/or any others – you choose exact locations by GPS & TYPE.

It’s perfect for precise targeting, like affluent zips, multicultural, affluent males, moms w/kids, platinum females, and many more.

ANY RETAIL TARGETS • BANKING • INSURANCE • RETAILERS • REAL ESTATE • AUTO DEALERS • ARTS
CREDIT UNIONS • BIG BOX RETAILERS • HOTELS & RESORTS • DRUG STORES PHARMACIES • TOURISM
FINANCIAL ADVISORS • GROCERY STORES • MERCHANTS • RV & RECREATIONAL • SPORTING GOODS

Public Place Advertising
Precision GPS Targeting


public place, Audience Innovation® – Place-Based Cover Wrap Marketing

Choose any network exclusively, or any component for exact footprint, in any combo of geo/demo filters to align the most precise campaign (i.e. local, regional or national).


Retail-Targeted Campaign


Literally, you can target any selection of out-of-home locations for you, even by critical geo/demo filters and, chosen from any of our 200+ location types (in any geography you want to target).

The graphic above illustrates GPS-radial targeting in LAX, as an example. Inside each concentric circle, so radius to any retail stores, for example, you have the ability to select only the hair salons, nail salons, barber shops, auto dealers, service centers, or any others.

It’s perfect for precise targeting, like affluent zips, multicultural, affluent males, moms w/kids, platinum females, and many more.

OUR TARGETING RESULTS SPAN MANY INDUSTRIES

HERE’S JUST A FEW EXAMPLES TO ILLUSTRATE TARGET RESPONSE & SALES RESULTS

public place, Audience Innovation® – Place-Based Cover Wrap Marketing

Proven Sales Interaction & Engagement Platforms

Here’s an Example of ROI Marketing Analytics & Sales Results

We worked with an automotive manufacturer with both B2B
and B2C targets to help them achieve +$145MM in sales via
a $450K investment. This delivered a 322% ROI & 16% sales
conversion after only 6 months in market with their platform.

public place, Audience Innovation® – Place-Based Cover Wrap Marketing

Get What You Need for Consideration

OUR TARGETING RESULTS
SPAN MANY INDUSTRIES

Here’s an Example of Marketing ROI Analytics & Sales Results

As an example, an automotive manufacturer with B2B and B2C targets achieved the following:


+$145MM in Sales
16% Sales Conversion
$450k Invested, Year 1
322% ROI Resulted
Continued 7 Years

(Only 6 months In-Market)

public place, Audience Innovation® – Place-Based Cover Wrap Marketing

Every campaign is measured for awareness,
readership, found informative, found value,
and call-to-action stats – and sales ROI.

public place, Audience Innovation® – Place-Based Cover Wrap Marketing

“I’d never believed the real results of our cover wrap platforms if I hadn’t
seen it myself. Our own targets are so overwhelmed online today and, our
cover wrap messaging CUTS-THROUGH-THE-CLUTTER with our vital targets.”

public place, Audience Innovation® – Place-Based Cover Wrap Marketing
public place, Audience Innovation® – Place-Based Cover Wrap Marketing

“I’d never believed the real
results of our cover wrap
platforms if I hadn’t seen it
myself. Our own targets are so
overwhelmed online today
and, our cover wrap messaging
CUTS-THROUGH-THE-CLUTTER
with our most vital targets.”

public place, Audience Innovation® – Place-Based Cover Wrap Marketing
WHY do MAGAZINE COVER WRAP PLATFORMS WORK?

“It’s our brochure attached as
a ‘cover wrap’ to a respected
delivery vehicle and then,
engaged for our best prospects
and customers as an ongoing
tangible messaging series!”

VP, Sales Director

Audience Innovation: Capabilities & Flexibilities Overview

Audience Innovation
Campaign Capabilities
& Flexibilities Overview

PUBLIC PLACE Advertising – Out-of-Home & Point-of-Sale Examples …


ANY LOCATIONS
VITAL TARGETS

public place, Audience Innovation® – Place-Based Cover Wrap Marketing

125,753 Hair Salons
3,287 Day Spas & Salons

35,297 Barber Shops

14,707 Coffee Shops & Bistros

2,181 Country Clubs

4,924 Dance Studios
1,272 Gymnastic Centers

17,385 Travel Agents

3,694 Motorcycle Dealers
14,630 Tire & Service Shops

2,542 Ford Dealerships

9,575 Fire Stations & Houses

8,742 Interior Designer

9,044 Lube & Transmission

17,198 Fitness Centers
2,052 Bed & Breakfast Lodges

2,794 Private Golf Courses
3,431 General Hospitals

2,568 RV Dealers
19,352 Veterinarians

1,405 Cardiac Rehab Centers

2,541 Nutrition Centers
1,845 Motorcycle Repair Shops

2,005 Buick Dealers
3,342 Car Stereo Install Shops

1,867 Chrysler Dealers

1,137 Gun Shops & Ranges
3,534 Tattoo Parlors

1,227 Gymnastics Centers
1,544 Boat Dealers

87,007 Dentist’s Offices
10,083 Orthodontist’s Offices

3,529 Realtor’s Office

12,543 Hispanic Hair Salons

2,411 Stereo Equipment Stores

1,208 Marriage Counselors

143,667 Auto Repair Shops

PUBLIC PLACE Examples

POINT-of-SALE • OUT-of-HOME

3,287 Day Spas & Salons

35,297 Barber Shops
14,707 Coffee Shops & Bistros
2,181 Country Clubs
4,924 Dance Studios
1,272 Gymnastic Centers

17,385 Travel Agents
3,694 Motorcycle Dealers
14,630 Tire & Service Shops
2,542 Ford Dealerships
9,575 Fire Stations & Houses
125,753 Hair Salons

8,742 Interior Designers
9,044 Lube & Transmission
17,198 Fitness Centers
2,052 Bed & Breakfast Lodges
19,352 Veterinarians

2,794 Private Golf Courses
3,431 General Hospitals
2,568 RV Dealers
1,405 Cardiac Rehab Centers
2,541 Nutrition Centers
1,845 Motorcycle Repair Shops

2,005 Buick Dealers
3,342 Car Stereo Install Shops
1,867 Chrysler Dealers
1,137 Gun Shops & Ranges
1,227 Gymnastics Centers
3,534 Tattoo Parlors

1,544 Boat Dealers
87,007 Dentist’s Offices
10,083 Orthodontist’s Offices
3,529 Realtor’s Offices

12,543 Hispanic Hair Salons
2,411 Stereo Equipment Stores
1,208 Marriage Counselors
4,536 Marriage Therapists
43,667 Auto Repair Shops


“With the overwhelm online today, we have these campaigns
designed to create memorable physical touch points. It works.“

“With the overwhelm online today, we engage these campaigns to create memorable physical touch points.
It’s smart & it works.“



public place, Audience Innovation® – Place-Based Cover Wrap Marketing

public place, Audience Innovation® – Place-Based Cover Wrap Marketing
SETUP INTRO CHAT

INTERACTIVE MAGAZINE COVER WRAP
& OTHER TACTICAL OFFLINE DEVICES

EVP, SALES DIRECTOR

“It’s like a billboard, right in their home – it’s an attention grabber. Our clients appreciate the gesture and, we get 50%+ sales interaction. We blend online+offline touch points for best sales results.”

CMO, AUTO NETWORKS

“We work with Audience Innovation who is killing it with direct tactics, as a major part of holistic targeting – I wouldn’t believe results had I not seen it myself.”

SVP, ONLINE RETAILER

“It’s tangible, and powerful. We blend online+offline touch points with high-value customers to increase interaction. The two together is greater than the sum of each alone. It works – typically 50-60%+ call-to-action.”

CPG, BRAND MANAGER

“We’ve been a fan of Audience Innovation cover wraps for several years, and even more so today. Quite simply, they cut-through-the-clutter, and it’s appreciated, and gets our messaging to the exact affluent targets. These are invaluable to our loyalty channel relationships.”

CEO, FORTUNE 500® RETAILER

“Paul Kostial and his team have perfected this platform. I’ve known him 20+ years now; their platform this year produced better results than 5 years ago and, we use them often for our most vital affluent customer and prospect targets. It’s a home run for our sales channels.”

SENIOR VP, MARKETING DIRECTOR

“Exceptional value and call-to-action! Every year, our affluent cover wrap platforms always have our salespeople very pleased. It’s a valued sales asset.”

CMO, CONSUMER INSURANCE

“We beat our competition with service/delivery, and use Audience Innovation platform to warm up our prospects. Coordinated with our sales force, our results are very impressive, for both retention and acquisition clients.”

EVP & CMO, REGIONAL BANKING

“We use Audience Innovation platforms to cultivate both our private wealth targets every year. Oddly, it works, and even more so in today’s cluttered digital space. It’s an impact message in their home – in their hand.”

SVP, REAL ESTATE DEVELOPMENT

“We’ve had more traffic at our show home than ever, and hit our sales goals in 1/2 the time planned. We use Audience Innovation for every new development, their geo/demo platform, ideal to target our prospects.”

We’ll gladly share exact client names when we chat, any time.
Otherwise, our client’s prefer propriety, which we honor of course.

public place, Audience Innovation® – Place-Based Cover Wrap Marketing

public place, Audience Innovation® – Place-Based Cover Wrap Marketing

EVP, SALES DIRECTOR

“It’s like a billboard on their desk or in home – an attention grabber. Our clients appreciate the gesture and, we get 50%+ sales interaction. We blend online+offline touch points for best sales results.”

CMO, AUTO NETWORK

“We work with Audience Innovation who is killing it with direct tactics, as a major part of holistic targeting – I wouldn’t believe results had I not seen it myself! Perfect sales asset.”

SVP, ONLINE CTA

“It’s tangible. We blend online + offline touch points for high-value customers to increase interaction. Both together is greater than each alone. It works – we typically get 50%+ CTA for our sales team.”

CPG, BRAND MGR

“We’ve been a fan of Audience Innovation for several years, even more today. Quite simply, cut-through-clutter – it’s invaluable for our loyalty channel targets.”

CEO, F500® RETAIL

“Paul Kostial and his team have perfected this platform. I’ve known him 20+ years now; their platform this year produced better results than 5 years ago and, we use them often for our most vital customer and prospect targets. It’s a home run for our sales every time.”

SVP, RETAILER

“Exceptional value and call-to-action! Every year, our affluent cover wrap platforms always have our sales force very pleased and rewarded. It provides a highly valued asset for our sales.”

CMO, INSURANCE

“We beat our competition with service/delivery, and use Audience Innovation to warm prospects. Coordinated with sales, results work well for our retention and acquisition sales objectives.”

CMO, REGIONAL BANK

“We use Audience Innovation to cultivate both commercial and PWM targets each year. It works even more in today’s cluttered space, an impact message that they always appreciate receiving.”

SVP, REAL ESTATE

“We had more traffic at our show home than ever, and hit our sales goals in 1/2 time planned. We use Audience Innovation for each new development, geo/demo platform.”

We’ll gladly share exact client names
when we chat, any time. Otherwise, our
client’s prefer propriety, which we
honor their privacy, of course.


SETUP INTRO CHAT

“We’re so pleased we’ve spoken with Audience Innovation. It didn’t
take much to understand HOW they get the results they deliver.”

GIVE US YOUR TARGET – WE’LL RECOMMEND THE BEST PLATFORM FOR YOU

B2B • C-SUITE • ABM • CRM • TRADE • AFFLUENT • PHARMA • POS • RETAIL • SMB & MORE

Let’s Chat to Learn More
About Your Targets Today

“We’re so pleased we spoke with
Audience Innovation. It didn’t take
much to understand HOW they get
the sales engagement delivered.”

public place, Audience Innovation® – Place-Based Cover Wrap Marketing

Schedule an introductory call with us
at the day/time of your preference.

SETUP TARGET REVIEW

GIVE US YOUR TARGET – WE’LL
DESIGN THE BEST PLATFORM TO
INTERACT & ENGAGE THEM

We’d Love to Learn More About Your Most Vital Targets

Please Choose Your Preferred Day/Time to Chat Below