Put Your Company on the FRONT COVERS of
Any of Our 400+ Premier Magazine Partners
LEARN MORE ABOUT: Interactive Magazine Cover Wrap Advertising
Put Your Company on the
FRONT COVERS of Any of
400+ Premier Magazines
LEARN MORE ABOUT:
Interactive Magazine Cover
Wrap Advertising Solutions
Magazine Cover Wrap & Interactive Offline Touch Points
Magazine Cover Wrap
& Interactive Offline
Engagement Advertising
“Our campaigns are placed about as tactically as you can get,
and near-zero wasted dollars – we value OFFLINE touch points.“
“Our campaigns are about as tactical as you can get, and near-zero wasted dollars – we value our OFFLINE touch points.“
Why It Works
Cover wraps cut the clutter of daily digital overwhelm and deliver messaging with robust billboard-style creative impact.
The combined effect of co-branded content, PLUS ongoing multi-page touch points, creates a receptive target engagement each time it’s received in offices, homes or retail locations.
The combined effect of co-branded content, PLUS ongoing multi-page touch points, creates a receptive target engagement each time it’s received in offices, homes or retail locations.
Staying visibly in front of your most valued customers is what cultivates the most critical business relationships.
Predispose your targets to take action, and to be receptive to sales efforts. Our high-impact PRINT+DIGITAL, deployed in tandem, results in the greatest impact and proven ROI value.
Predispose your targets to take action, and to be receptive to sales efforts. Our high-impact PRINT+DIGITAL, deployed in tandem, results in the greatest impact and proven ROI value.
Magazine Cover Wrap Platform – Creative Examples
Why It Works
Cover wraps cut the clutter of daily digital overwhelm and deliver direct messaging with billboard-style impact.
The combined effect of co-branded content, PLUS ongoing multi-page touch points, creates a receptive target engagement each time it’s received in offices, homes or retail locations.
Staying visibly in front of your most valued customers is what cultivates the most critical relationships.
The combined effect of co-branded content, PLUS ongoing multi-page touch points, creates a receptive target engagement each time it’s received in offices, homes or retail locations.
Staying visibly in front of your most valued customers is what cultivates the most critical relationships.
Magazine Cover Wrap Examples
80% of Fortune 500® and 90% of Top 50 Pharma Companies use
or used INTERACTIVE COVER WRAP PLATFORMS in their tactical
marketing & sales strategies. – “It’s a bridge to digital channels.”
80% of Fortune 500® and 90% of
the Top 50 Pharma Companies use or
used INTERACTIVE COVER WRAPS
in their tactical marketing & sales
strategies. – “It’s a bridge to our
multiple digital sales channels.”
It’s the Ultimate OFFLINE Touch Point Platform
CMO, Technology – “We Let Them Know We Appreciate Their Business
and Their Long-Term Relationship – We Care About Their Business”
Magazine cover wrap platforms are proven as effective touch points time-and-time again.
With hundreds of direct campaigns over 12+ years to validate its effectiveness, our platforms
provide a perfect blend of precision targeting, respected content and messaging impact.
Many Companies Use Tactical Touch Point
Platforms to Nurture Valued Relationships
and, to Engage Vital Consumer Targets & B2B Decision-Makers
Adept marketers deploy our tangible & offline interactive platforms
to deliver high-value, long-lasting messaging impact & sales results.
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80%
80% of the Fortune 500®, and 90% of the
Top 50 Pharmas, use or have used cover
wraps in marketing & sales strategies.
90%
0123456789001234567890%
Sales results via OFFLINE MESSAGING are Stunning,
Proven & Reliable – The RESULTS are very consistent.
When Planned & Sequenced to Deliver Specific Objectives
Each platform is designed to cultivate and educate highly valued
clients, customers, prospects, patients, and vital decision-makers
in a way that drives reliable sales conversations and conversion.
100% REACH • 90% AWARENESS • 80% READERSHIP • 50% CALL-to-ACTION
The Ultimate OFFLINE
Touch Point Platform
CMO, Technology – “It Let’s Them Know You Care – You Appreciate Their Long-Term Customer Value & Vital Relationship with Your Business”
With hundreds of campaigns over 12+ years to validate effectiveness, our platforms provide a perfect blend of precise targeting, respected content and high-value direct messaging and sales impact.
Many Companies Use Our
Tactical Touch Point
Marketing Platforms
to Engage Vital B2B Decision-Makers & Consumer Targets
0123456789001234567890%
80%
80% of the Fortune 500®, and 90% of the
Top 50 Pharmas, have used cover wraps
in their ongoing marketing & sales tactics.
90%
0123456789001234567890%
It’s a marketing (and sales) tactic that’s proven effective repeatedly.
Stats with COVER WRAP
MESSAGING are Stunning,
Proven & Consistent
to Initiate Conversation,
Interactive Dialogue &
Direct Sales Conversion
Typical platform response analytics deliver
these results, which vary based on target,
timing, messaging and sales objectives.
“We understand the value of offline touch points as part of
an integrated and tactical marketing and sales strategy.”
Global Media Director – Top 100 Advertising Agency
“We understand the high value
of offline touch points as part
of an integrated and tactical
marketing and sales strategy.”
TOP 100 AGENCY – MEDIA DIRECTOR
SIDE-BY-SIDE COMPARISON – ONLINE-ONLY vs. OFFLINE
OFFLINE Touch Points Repeatedly Bolsters Marketing & Sales Performance for Client’s Vital Targets
That’s 100X BETTER Call-to-Action Results
The Power of OFFLINE MESSAGING for the
Most Vital Target Audience Sales Tactics
This F500® client ran a side-by-side test of ONLINE-
ONLY versus ONLINE+OFFLINE. Here are their call-
to-action numbers, measured directly by their own
sales teams and, shared their results with us later.
0.9% ONLINE ONLY CALL-to-ACTION
.9%
The top shares this client’s ONLINE-ONLY call-to-action
score, while the bottom shares their results with their
OFFLINE PLATFORM overlay via Audience Innovation tactics.
59%
vs. +59% with OFFLINE OVERLAY
SIDE-by-SIDE RESULTS
ONLINE-ONLY vs. OFFLINE STATS
OFFLINE Touch Points
Repeatedly Bolster Sales
& Marketing Performance
This example shares the impact and benefit of sequenced offline PLUS online messaging, with a very specific audience and, their results of ONLINE ONLY vs. OFFLINE+ONLINE are distinct.
“We never fully understood these platforms until we spoke with
Audience Innovation. Their targeting strategies are excellent.”
“We never understood these
platforms until we spoke with
Audience Innovation. Their
targeting tactics are excellent.”
OFFLINE Touch Points Deliver ONLINE Results®
Sequenced COVER WRAP Messaging Bolsters Valued Sales & Marketing Stats & ROI
HOW Our Cover Wraps Work?
We’ll confirm target, objective, scale & scope.
Then choose start date, timing and content.
THEY CAN’T MISS YOUR MESSAGES
– IT’S ON MULTIPLE FRONT COVERS
WHY Our Cover Wraps Work?
It’s a gesture of goodwill via offline touch
points, elevated with valued co-branded content.
IT’S YOUR ROBUST BROCHURE
PLACED REPEATEDLY OVER TIME
WHAT Can You Expect?
It’s a sales-driven asset that performs well, and
engaged customers open to your sales dialogue.
THEY APPRECIATE YOUR VALUED
INTEREST & KEEP IT LONGER
Our CTA RESULTS speak for themselves …
Our clients get valuable ROI, and results like 56% CTA. It works well, especially for harder-to-engage targets – precise reach, co-branded content, high-value tangible touchpoints, bridge-to-digital and, causing direct sales actions and ROI. – Paul Kostial
OFFLINE Touch Points
Deliver ONLINE Impact
Sequenced COVER WRAP
Messaging Platforms Bolster
Valued Sales & Marketing ROI
HOW Cover Wraps Work?
We’ll confirm target, objective, scale and scope. Then choose start date, timing and chosen content partner.
THEY CAN’T MISS YOUR VIBRANT
MESSAGES – THEY’RE PLACED
ON MULTIPLE FRONT COVERS
WHY Cover Wraps Work?
It’s a gesture of goodwill via offline touch points, elevated with valued co-branded content partners.
IT’S YOUR ROBUST BROCHURE
PLACED REPEATEDLY OVER TIME
WHAT Can You Expect?
It’s a sales-driven asset that works well, and engaged customers open to sales dialogue and interaction.
THEY APPRECIATE YOUR VALUED
INTEREST & KEEP IT LONGER
Our CTA RESULTS
speak for themselves:
“Our clients get valuable ROI, and results like 56% call-to-action. It works well, especially for harder-to-engage targets – precise reach, co-branded content, high-value tangible touch points, bridge-to-digital, and causing warm sales interactions.” – Paul Kostial
Here’s an example …
Premier Co-branded Content Escalates Target Interest
We recommend the best content partner for your target, based on editorial integrity, target audience interest, value, and platform scope, scale & timing.
We Offer 400+ Well-Respected Content Partners for Your Brand
Many Examples of
Target Audience
Successes Across
Many Categories
Tangible Touch Points
Deliver Tangible Results®
Deliver Tangible Results®
Premier Co-branded
Content Escalates
Target User Interest
We recommend best content partner
for your exact target, based on editorial
integrity, target relevance, and specific
platform scope, scale and ideal timing.
OUR TARGETING RESULTS SPAN MANY INDUSTRIES
HERE’S JUST A FEW EXAMPLES TO ILLUSTRATE TARGET RESPONSE & SALES RESULTS
Proven Sales Interaction & Engagement Platforms
Here’s an Example of ROI Marketing Analytics & Sales Results
We worked with an automotive manufacturer with both B2B
and B2C targets to help them achieve +$145MM in sales via
a $450K investment. This delivered a 322% ROI & 16% sales
conversion after only 6 months in market with their platform.
Get What You Need for Consideration
OUR TARGETING RESULTS
SPAN MANY INDUSTRIES
Here’s an Example of Marketing ROI Analytics & Sales Results
As an example, an automotive manufacturer with B2B and B2C targets achieved the following:
+$145MM in Sales
16% Sales Conversion
$450k Invested, Year 1
322% ROI Resulted
Continued 7 Years
(Only 6 months In-Market)
Every campaign is measured for awareness,
readership, found informative, found value,
and call-to-action stats – and sales ROI.
SIMPLE STEPS to TARGET ENGAGEMENT & SALES ROI
Platforms coordinated with your sales force, and sales channels, always generate the most reliable results.
CAPTIVATE AUDIENCE
to INITIATE DIALOGUE
Captivate Any Hard-to-Reach Target
with Valued & Appreciated Messaging
Who’s Your Ideal Target?
ENGAGE INTEREST to
CULTIVATE INTERACTION
Engage Awareness, Interest & Call-to-Action with Co-Branded Tangible Touch Points
What’s Your Ideal Content?
ENERGIZE YOUR SALES
via TACTICAL ASSETS
Fuel Your Sales Funnel with High-Impact
Messaging for Sales Engagement & ROI
When’s Ideal to Start?
SIMPLE STEPS to
ENGAGEMENT ROI
Platforms coordinated with and through your sales force (and sales channels) will always generate the best sales results.
CAPTIVATE AUDIENCE
to INITIATE DIALOGUE
Captivate Any Hard-to-Reach Target with Highly Valued & Appreciated Messaging
Who’s Your Best Target?
ENGAGE INTEREST to
CULTIVATE INTERACTION
Engage Awareness, Interest & Call-to-Action with Tangible Touch Points
What’s the Best Content?
ENERGIZE YOUR SALES
via TACTICAL ASSETS
Fuel Your Sales Funnel with High-Impact Co-Branded Target User Engagement
When’s Ideal to Start?
“We use Audience Innovation cover wraps to drive interaction for our commercial
and PWM targets, direct-to-recipient in-hand touch points. It’s essential, and
has become a vital part of our marketing/sales strategy for 20 years. It works.”
“We use Audience Innovation cover
wraps to drive interaction for our
commercial and PWM targets – it’s
direct-to-recipient in-hand touch
points. It’s essential, and has
become a vital part of our sales
& marketing strategy for 20 years.”
We’ll gladly share exact client names when we chat, any time.
Otherwise, our client’s prefer propriety, which we honor of course.
