Magazine Cover Wrap & Interactive Offline Touch Points

Magazine Cover Wrap
& Interactive Offline
Engagement Advertising

SEE MORE TARGET RESULTS

80% of Fortune 500® and 90% of Top 50 Pharma Companies use
or used INTERACTIVE COVER WRAP PLATFORMS in their tactical
marketing & sales strategies. – “It’s a bridge to digital channels.”

80% of Fortune 500® and 90% of
the Top 50 Pharma Companies use or
used INTERACTIVE COVER WRAPS
in their tactical marketing & sales
strategies. – “It’s a bridge to our
multiple digital sales channels.”

It’s the Ultimate OFFLINE Touch Point Platform

CMO, Technology – “We Let Them Know We Appreciate Their Business
and Their Long-Term Relationship – We Care About Their Business”

Magazine cover wrap platforms are proven as effective touch points time-and-time again.
With hundreds of direct campaigns over 12+ years to validate its effectiveness, our platforms
provide a perfect blend of precision targeting, respected content and messaging impact.

Many Companies Use Tactical Touch Point
Platforms to Nurture Valued Relationships

and, to Engage Vital Consumer Targets & B2B Decision-Makers

Adept marketers deploy our tangible & offline interactive platforms
to deliver high-value, long-lasting messaging impact & sales results.

0123456789001234567890%

80%

80% of the Fortune 500®, and 90% of the
Top 50 Pharmas, use or have used cover
wraps in marketing & sales strategies.

90%

0123456789001234567890%

Sales results via OFFLINE MESSAGING are Stunning,
Proven & Reliable – The RESULTS are very consistent.

When Planned & Sequenced to Deliver Specific Objectives

Each platform is designed to cultivate and educate highly valued
clients, customers, prospects, patients, and vital decision-makers
in a way that drives reliable sales conversations and conversion.

100% REACH • 90% AWARENESS • 80% READERSHIP • 50% CALL-to-ACTION

The Ultimate OFFLINE
Touch Point Platform

CMO, Technology – “It Let’s Them Know You Care – You Appreciate Their Long-Term Customer Value & Vital Relationship with Your Business”

With hundreds of campaigns over 12+ years to validate effectiveness, our platforms provide a perfect blend of precise targeting, respected content and high-value direct messaging and sales impact.

Many Companies Use Our
Tactical Touch Point
Marketing Platforms

to Engage Vital B2B Decision-Makers & Consumer Targets

0123456789001234567890%

80%

80% of the Fortune 500®, and 90% of the
Top 50 Pharmas, have used cover wraps
in their ongoing marketing & sales tactics.

90%

0123456789001234567890%

It’s a marketing (and sales) tactic that’s proven effective repeatedly.

Stats with COVER WRAP
MESSAGING are Stunning,
Proven & Consistent

to Initiate Conversation,
Interactive Dialogue &
Direct Sales Conversion

Typical platform response analytics deliver
these results, which vary based on target,
timing, messaging and sales objectives.

“We understand the value of offline touch points as part of
an integrated and tactical marketing and sales strategy.”

Global Media Director – Top 100 Advertising Agency

“We understand the high value
of offline touch points as part
of an integrated and tactical
marketing and sales strategy.”

TOP 100 AGENCY – MEDIA DIRECTOR

SIDE-BY-SIDE COMPARISON – ONLINE-ONLY vs. OFFLINE

OFFLINE Touch Points Repeatedly Bolsters Marketing & Sales Performance for Client’s Vital Targets

That’s 100X BETTER Call-to-Action Results

The Power of OFFLINE MESSAGING for the
Most Vital Target Audience Sales Tactics

This F500® client ran a side-by-side test of ONLINE-
ONLY versus ONLINE+OFFLINE. Here are their call-
to-action numbers, measured directly by their own
sales teams and, shared their results with us later.

0.9% ONLINE ONLY CALL-to-ACTION

.9%

The top shares this client’s ONLINE-ONLY call-to-action
score, while the bottom shares their results with their
OFFLINE PLATFORM overlay via Audience Innovation tactics.

59%

vs. +59% with OFFLINE OVERLAY

SIDE-by-SIDE RESULTS

ONLINE-ONLY vs. OFFLINE STATS

OFFLINE Touch Points
Repeatedly Bolster Sales
& Marketing Performance

This example shares the impact and benefit of sequenced offline PLUS online messaging, with a very specific audience and, their results of ONLINE ONLY vs. OFFLINE+ONLINE are distinct.

“We never fully understood these platforms until we spoke with
Audience Innovation. Their targeting strategies are excellent.”

“We never understood these
platforms until we spoke with
Audience Innovation. Their
targeting tactics are excellent.”

OFFLINE Touch Points Deliver ONLINE Results®

**Sequenced COVER WRAP Messaging Bolsters Valued Sales & Marketing Stats & ROI**

HOW Our Cover Wraps Work?

We’ll confirm target, objective, scale & scope.
Then choose start date, timing and content.

COVER WRAP TARGETS

THEY CAN’T MISS YOUR MESSAGES
– IT’S ON MULTIPLE FRONT COVERS

WHY Our Cover Wraps Work?

It’s a gesture of goodwill via offline touch
points, elevated with valued co-branded content.

COVER WRAP VIGNETTES

IT’S YOUR ROBUST BROCHURE
PLACED REPEATEDLY OVER TIME

WHAT Can You Expect?

It’s a sales-driven asset that performs well, and
engaged customers open to your sales dialogue.

COVER WRAP RESULTS

THEY APPRECIATE YOUR VALUED
INTEREST & KEEP IT LONGER

Our clients get valuable ROI, and results like 56% CTA. It works well, especially for harder-to-engage targets – precise reach, co-branded content, high-value tangible touchpoints, bridge-to-digital and, causing direct sales actions and ROI. – Paul Kostial

OFFLINE Touch Points
Deliver ONLINE Impact

Sequenced COVER WRAP
Messaging Platforms Bolster
Valued Sales & Marketing ROI

HOW Cover Wraps Work?

We’ll confirm target, objective, scale and scope. Then choose start date, timing and chosen content partner.

COVER WRAP TARGETS

THEY CAN’T MISS YOUR VIBRANT
MESSAGES – THEY’RE PLACED
ON MULTIPLE FRONT COVERS

WHY Cover Wraps Work?

It’s a gesture of goodwill via offline touch points, elevated with valued co-branded content partners.

COVER WRAP VIGNETTES

IT’S YOUR ROBUST BROCHURE
PLACED REPEATEDLY OVER TIME

WHAT Can You Expect?

It’s a sales-driven asset that works well, and engaged customers open to sales dialogue and interaction.

COVER WRAP RESULTS

THEY APPRECIATE YOUR VALUED
INTEREST & KEEP IT LONGER

“Our clients get valuable ROI, and results like 56% call-to-action. It works well, especially for harder-to-engage targets – precise reach, co-branded content, high-value tangible touch points, bridge-to-digital, and causing warm sales interactions.” – Paul Kostial

Premier Co-branded Content Escalates Target Interest

We recommend the best content partner for your target, based on editorial integrity, target audience interest, value, and platform scope, scale & timing.

SEE CONTENT PARTNERS

We Offer 400+ Well-Respected Content Partners for Your Brand

SEE COVER WRAP RESULTS

Premier Co-branded
Content Escalates
Target User Interest

We recommend best content partner
for your exact target, based on editorial
integrity, target relevance, and specific
platform scope, scale and ideal timing.

SEE CONTENT PARTNERS

COVER WRAP RESULTS

OUR TARGETING RESULTS
SPAN MANY INDUSTRIES

Here’s an Example of Marketing ROI Analytics & Sales Results

As an example, an automotive manufacturer with B2B and B2C targets achieved the following:

+$145MM in Sales
16% Sales Conversion
$450k Invested, Year 1
322% ROI Resulted
Continued 7 Years

(Only 6 months In-Market)

Every campaign is measured for awareness,
readership, found informative, found value,
and call-to-action stats – and sales ROI.

SIMPLE STEPS to TARGET ENGAGEMENT & SALES ROI

Platforms coordinated with your sales force, and sales channels, always generate the most reliable results.

CAPTIVATE AUDIENCE
to INITIATE DIALOGUE

Captivate Any Hard-to-Reach Target
with Valued & Appreciated Messaging

Who’s Your Ideal Target?

ENGAGE INTEREST to
CULTIVATE INTERACTION

Engage Awareness, Interest & Call-to-Action with Co-Branded Tangible Touch Points

What’s Your Ideal Content?

ENERGIZE YOUR SALES
via TACTICAL ASSETS

Fuel Your Sales Funnel with High-Impact
Messaging for Sales Engagement & ROI

When’s Ideal to Start?

SIMPLE STEPS to
ENGAGEMENT ROI

Platforms coordinated with and through your sales force (and sales channels) will always generate the best sales results.

CAPTIVATE AUDIENCE
to INITIATE DIALOGUE

Captivate Any Hard-to-Reach Target with Highly Valued & Appreciated Messaging

Who’s Your Best Target?

ENGAGE INTEREST to
CULTIVATE INTERACTION

Engage Awareness, Interest & Call-to-Action with Tangible Touch Points

What’s the Best Content?

ENERGIZE YOUR SALES
via TACTICAL ASSETS

Fuel Your Sales Funnel with High-Impact Co-Branded Target User Engagement

When’s Ideal to Start?

“We use Audience Innovation cover wraps to drive interaction for our commercial
and PWM targets, direct-to-recipient in-hand touch points. It’s essential, and
has become a vital part of our marketing/sales strategy for 20 years. It works.”

“We use Audience Innovation cover
wraps to drive interaction for our
commercial and PWM targets – it’s
direct-to-recipient in-hand touch
points. It’s essential, and has
become a vital part of our sales
& marketing strategy for 20 years.”

Magazine Cover Wrap & Interactive Offline Touch Points

Magazine Cover Wrap & Interactive Offline Engagement Advertising

80% of Fortune 500® and 90% of Top 50 Pharma Companies use or used INTERACTIVE COVER WRAP PLATFORMS in their tactical marketing & sales strategies. – “It’s a bridge to digital channels.”

80% of Fortune 500® and 90% of the Top 50 Pharma Companies use or used INTERACTIVE COVER WRAPS in their tactical marketing & sales strategies. – “It’s a bridge to our multiple digital sales channels.”

It’s the Ultimate OFFLINE Touch Point Platform

CMO, Technology – “We Let Them Know We Appreciate Their Business and Their Long-Term Relationship – We Care About Their Business”

Magazine cover wrap platforms are proven as effective touch points time-and-time again. With hundreds of direct campaigns over 12+ years to validate its effectiveness, our platforms provide a perfect blend of precision targeting, respected content and messaging impact.

Many Companies Use Tactical Touch Point Platforms to Nurture Valued Relationships

and, to Engage Vital Consumer Targets & B2B Decision-Makers

Adept marketers deploy our tangible & offline interactive platforms to deliver high-value, long-lasting messaging impact & sales results.

80% of the Fortune 500®, and 90% of the Top 50 Pharmas, use or have used cover wraps in marketing & sales strategies.

Sales results via OFFLINE MESSAGING are Stunning, Proven & Reliable – The RESULTS are very consistent.

When Planned & Sequenced to Deliver Specific Objectives

Each platform is designed to cultivate and educate highly valued clients, customers, prospects, patients, and vital decision-makers in a way that drives reliable sales conversations and conversion.

100% REACH • 90% AWARENESS • 80% READERSHIP • 50% CALL-to-ACTION

The Ultimate OFFLINE Touch Point Platform

CMO, Technology – “It Let’s Them Know You Care – You Appreciate Their Long-Term Customer Value & Vital Relationship with Your Business”

With hundreds of campaigns over 12+ years to validate effectiveness, our platforms provide a perfect blend of precise targeting, respected content and high-value direct messaging and sales impact.

Many Companies Use Our Tactical Touch Point Marketing Platforms

to Engage Vital B2B Decision-Makers & Consumer Targets

80% of the Fortune 500®, and 90% of the Top 50 Pharmas, have used cover wraps in their ongoing marketing & sales tactics.

It’s a marketing (and sales) tactic that’s proven effective repeatedly.

Stats with COVER WRAP MESSAGING are Stunning, Proven & Consistent

to Initiate Conversation, Interactive Dialogue & Direct Sales Conversion

Typical platform response analytics deliver these results, which vary based on target, timing, messaging and sales objectives.

“We understand the value of offline touch points as part of an integrated and tactical marketing and sales strategy.”

Global Media Director – Top 100 Advertising Agency

“We understand the high value of offline touch points as part of an integrated and tactical marketing and sales strategy.”

TOP 100 AGENCY – MEDIA DIRECTOR

SIDE-BY-SIDE COMPARISON – ONLINE-ONLY vs. OFFLINE

OFFLINE Touch Points Repeatedly Bolsters Marketing & Sales Performance for Client’s Vital Targets

That’s 100X BETTER Call-to-Action Results

The Power of OFFLINE MESSAGING for the Most Vital Target Audience Sales Tactics

This F500® client ran a side-by-side test of ONLINE- ONLY versus ONLINE+OFFLINE. Here are their call- to-action numbers, measured directly by their own sales teams and, shared their results with us later.

0.9% ONLINE ONLY CALL-to-ACTION

The top shares this client’s ONLINE-ONLY call-to-action score, while the bottom shares their results with their OFFLINE PLATFORM overlay via Audience Innovation tactics.

vs. +59% with OFFLINE OVERLAY

SIDE-by-SIDE RESULTS

ONLINE-ONLY vs. OFFLINE STATS

OFFLINE Touch Points Repeatedly Bolster Sales & Marketing Performance

This example shares the impact and benefit of sequenced offline PLUS online messaging, with a very specific audience and, their results of ONLINE ONLY vs. OFFLINE+ONLINE are distinct.

“We never fully understood these platforms until we spoke with Audience Innovation. Their targeting strategies are excellent.”

OFFLINE Touch Points Deliver ONLINE Results®

Sequenced COVER WRAP Messaging Bolsters Valued Sales & Marketing Stats & ROI

HOW Our Cover Wraps Work?

THEY CAN’T MISS YOUR MESSAGES – IT’S ON MULTIPLE FRONT COVERS

WHY Our Cover Wraps Work?

IT’S YOUR ROBUST BROCHURE PLACED REPEATEDLY OVER TIME

WHAT Can You Expect?

THEY APPRECIATE YOUR VALUED INTEREST & KEEP IT LONGER

OFFLINE Touch Points Deliver ONLINE Impact

Sequenced COVER WRAP Messaging Platforms Bolster Valued Sales & Marketing ROI

HOW Cover Wraps Work?

We’ll confirm target, objective, scale and scope. Then choose start date, timing and chosen content partner.

THEY CAN’T MISS YOUR VIBRANT MESSAGES – THEY’RE PLACED ON MULTIPLE FRONT COVERS

WHY Cover Wraps Work?

It’s a gesture of goodwill via offline touch points, elevated with valued co-branded content partners.

IT’S YOUR ROBUST BROCHURE PLACED REPEATEDLY OVER TIME

WHAT Can You Expect?

It’s a sales-driven asset that works well, and engaged customers open to sales dialogue and interaction.

THEY APPRECIATE YOUR VALUED INTEREST & KEEP IT LONGER

Premier Co-branded Content Escalates Target Interest

We recommend the best content partner for your target, based on editorial integrity, target audience interest, value, and platform scope, scale & timing.

We Offer 400+ Well-Respected Content Partners for Your Brand

Premier Co-branded Content Escalates Target User Interest

We recommend best content partner for your exact target, based on editorial integrity, target relevance, and specific platform scope, scale and ideal timing.

OUR TARGETING RESULTS SPAN MANY INDUSTRIES

Here’s an Example of Marketing ROI Analytics & Sales Results

As an example, an automotive manufacturer with B2B and B2C targets achieved the following:

+$145MM in Sales 16% Sales Conversion $450k Invested, Year 1 322% ROI Resulted Continued 7 Years

(Only 6 months In-Market)

Every campaign is measured for awareness, readership, found informative, found value, and call-to-action stats – and sales ROI.

SIMPLE STEPS to TARGET ENGAGEMENT & SALES ROI

CAPTIVATE AUDIENCE to INITIATE DIALOGUE

Captivate Any Hard-to-Reach Target with Valued & Appreciated Messaging

Who’s Your Ideal Target?

ENGAGE INTEREST to CULTIVATE INTERACTION

Engage Awareness, Interest & Call-to-Action with Co-Branded Tangible Touch Points

What’s Your Ideal Content?

ENERGIZE YOUR SALES via TACTICAL ASSETS

Magazine Cover Wrap
& Interactive Offline
Engagement Advertising

80% of Fortune 500® and 90% of Top 50 Pharma Companies use
or used INTERACTIVE COVER WRAP PLATFORMS in their tactical
marketing & sales strategies. – “It’s a bridge to digital channels.”

80% of Fortune 500® and 90% of
the Top 50 Pharma Companies use or
used INTERACTIVE COVER WRAPS
in their tactical marketing & sales
strategies. – “It’s a bridge to our
multiple digital sales channels.”

CMO, Technology – “We Let Them Know We Appreciate Their Business
and Their Long-Term Relationship – We Care About Their Business”

Magazine cover wrap platforms are proven as effective touch points time-and-time again.
With hundreds of direct campaigns over 12+ years to validate its effectiveness, our platforms
provide a perfect blend of precision targeting, respected content and messaging impact.

Many Companies Use Tactical Touch Point
Platforms to Nurture Valued Relationships

Adept marketers deploy our tangible & offline interactive platforms
to deliver high-value, long-lasting messaging impact & sales results.

80% of the Fortune 500®, and 90% of the
Top 50 Pharmas, use or have used cover
wraps in marketing & sales strategies.

Sales results via OFFLINE MESSAGING are Stunning,
Proven & Reliable – The RESULTS are very consistent.

Each platform is designed to cultivate and educate highly valued
clients, customers, prospects, patients, and vital decision-makers
in a way that drives reliable sales conversations and conversion.

The Ultimate OFFLINE
Touch Point Platform

Many Companies Use Our
Tactical Touch Point
Marketing Platforms

80% of the Fortune 500®, and 90% of the
Top 50 Pharmas, have used cover wraps
in their ongoing marketing & sales tactics.

Stats with COVER WRAP
MESSAGING are Stunning,
Proven & Consistent

to Initiate Conversation,
Interactive Dialogue &
Direct Sales Conversion

Typical platform response analytics deliver
these results, which vary based on target,
timing, messaging and sales objectives.

“We understand the value of offline touch points as part of
an integrated and tactical marketing and sales strategy.”

“We understand the high value
of offline touch points as part
of an integrated and tactical
marketing and sales strategy.”

The Power of OFFLINE MESSAGING for the
Most Vital Target Audience Sales Tactics

This F500® client ran a side-by-side test of ONLINE-
ONLY versus ONLINE+OFFLINE. Here are their call-
to-action numbers, measured directly by their own
sales teams and, shared their results with us later.

The top shares this client’s ONLINE-ONLY call-to-action
score, while the bottom shares their results with their
OFFLINE PLATFORM overlay via Audience Innovation tactics.

OFFLINE Touch Points
Repeatedly Bolster Sales
& Marketing Performance

“We never fully understood these platforms until we spoke with
Audience Innovation. Their targeting strategies are excellent.”

**Sequenced COVER WRAP Messaging Bolsters Valued Sales & Marketing Stats & ROI**

THEY CAN’T MISS YOUR MESSAGES
– IT’S ON MULTIPLE FRONT COVERS

IT’S YOUR ROBUST BROCHURE
PLACED REPEATEDLY OVER TIME

THEY APPRECIATE YOUR VALUED
INTEREST & KEEP IT LONGER

OFFLINE Touch Points
Deliver ONLINE Impact

Sequenced COVER WRAP
Messaging Platforms Bolster
Valued Sales & Marketing ROI

THEY CAN’T MISS YOUR VIBRANT
MESSAGES – THEY’RE PLACED
ON MULTIPLE FRONT COVERS

IT’S YOUR ROBUST BROCHURE
PLACED REPEATEDLY OVER TIME

THEY APPRECIATE YOUR VALUED
INTEREST & KEEP IT LONGER

Premier Co-branded
Content Escalates
Target User Interest

We recommend best content partner
for your exact target, based on editorial
integrity, target relevance, and specific
platform scope, scale and ideal timing.

OUR TARGETING RESULTS
SPAN MANY INDUSTRIES

+$145MM in Sales
16% Sales Conversion
$450k Invested, Year 1
322% ROI Resulted
Continued 7 Years

Every campaign is measured for awareness,
readership, found informative, found value,
and call-to-action stats – and sales ROI.

CAPTIVATE AUDIENCE
to INITIATE DIALOGUE

Captivate Any Hard-to-Reach Target
with Valued & Appreciated Messaging

ENGAGE INTEREST to
CULTIVATE INTERACTION

ENERGIZE YOUR SALES
via TACTICAL ASSETS

Fuel Your Sales Funnel with High-Impact
Messaging for Sales Engagement & ROI

CAPTIVATE AUDIENCE
to INITIATE DIALOGUE

ENGAGE INTEREST to
CULTIVATE INTERACTION

ENERGIZE YOUR SALES
via TACTICAL ASSETS

“We use Audience Innovation cover wraps to drive interaction for our commercial
and PWM targets, direct-to-recipient in-hand touch points. It’s essential, and
has become a vital part of our marketing/sales strategy for 20 years. It works.”

“We’re so pleased we’ve spoken with Audience Innovation. It didn’t
take much to understand HOW they get the results they deliver.”

Our Media Kit &
Results Webinar