About Us, Audience Innovation® – About Us, Audience Innovation®

About Us


Tangible Touch Points Deliver Tangible Results

Magazine Cover Wrap & Interactive Marketing Platforms

Touch Points That Matter®

About Us, Audience Innovation® – About Us, Audience Innovation®

About Us

Magazine Cover Wrap Marketing
& Interactive Digital Platforms

Touch Points That Matter®

Tangible Touch Points
Deliver Tangible Results


About Us, Audience Innovation® – About Us, Audience Innovation®
SETUP INTRO CALLGET QUICK QUOTE

About Us: Founded in 2005, Audience Innovation serves high-value marketing objectives to drive reliable sales ROI. Our innovative targeting platforms span proven results across most all B2B & B2C categories, for which we’ve developed a premier reputation for precision delivery and sales CTA, KBI and ROI performance. Clients choose Audience Innovation, stay with Audience Innovation – hello@audienceinnovation.com

About Us: Founded in 2005, Audience Innovation serves high-value marketing objectives to drive reliable sales ROI. Our innovative targeting platforms span proven results across most all B2B & B2C categories, for which we’ve developed a premier reputation for precision delivery and sales CTA, KBI and ROI performance.

Clients who deploy with Audience Innovation, stay with Audience Innovation.

About Us, Audience Innovation® – About Us, Audience Innovation®

INTRO: Company & Founder

Audience Innovation is a direct marketing specialist, providing adept delivery of high-value touch points, via magazine cover wrap and interactive digital platforms.  We engage your most valued customers, prospects, patients and decision-makers for thought leadership, B2B, educational, call-to-action, sales assets, point-of-care, & point-of-sale.

We work with a client’s data and/or our data providers for target precision and delivery, and deliver highly tactical direct marketing platforms for any size and type of precision database, starting with as few as 500+ targets, up to 100,000+ recipient and/or location targets.

We work with both client and/or agency partners and, build all platforms with fully-managed activation for simplicity, impact, and proven sales ROI engagement, for one-time impact and longer-term branding, pharma, executive, and communication & messaging objectives.

Launched by Paul Kostial, President & CEO, Audience Innovation has long developed a reputation of excellence since our inception years ago.

Kostial was formerly VP with Time Inc./Targeted Media for 17 years, their former cover wrap division, and worked with brands and clients. Prior to Time Inc., Paul was a media director at agencies including: Campbell-Ewald (DTW), Lintas (NYC), Bloom, Bozell, and Temerlin (DFW).



About Us, Audience Innovation® – About Us, Audience Innovation®

Clients, Flexibility & Solution Options

Our clients include many Fortune 500® companies, as well as smaller and mid-sized clients who we’ve developed adept tactics for key targets.

We’re all about flexibility, and pride ourselves on our 400+ publishing partners, as well as the most advanced, and flexible options, including first-to-launch variable printing, embedded video, interactive tagging.

Blazon:Connect®, powered by Audience Innovation, is another of our first-ever innovations, now providing our proven big-company solutions for smaller businesses too, for their customer marketing objectives.

Headquartered from Austin, TX, our corporate home since 2007, we have account managers and clients throughout the United States.


About Us, Audience Innovation® – About Us, Audience Innovation®

INTRO: Company & Founder

Audience Innovation is a specialist in direct marketing, providing adept delivery of high-value touch points, via magazine cover wrap and interactive digital platforms.  We engage your most valued customers, prospects, patients and decision-makers for thought leadership, educational, call-to-action, sales interaction, point-of-care, point-of-sale and sales-focused ROI and communication objectives.

We work with a client’s CRM and/or proven data providers for target precision, and delivery, and create and deliver highly tactical direct marketing platforms for any size and type of precision database, starting with as few as 500+ targets, up to 100,000+ precise recipient and/or locations.

We often work with both client and/or agency partners and, build platforms with fully-managed activation for client/agency simplicity, impact, and proven sales ROI engagement, for one-time impact and longer-term branding, pharma, executive, and customer communication objectives.

Launched by Paul Kostial, President & CEO, Audience Innovation has long developed a reputation of excellence since our inception years ago.

Kostial was formerly with Time Inc. for 17 years, as VP Sales at Targeted Media, their former coverwrap division, and working with brands and clients. Prior to Time Inc., Paul was a planning director at Top 100 agencies including: Campbell-Ewald (DTW), Lintas (NYC), Bloom, Bozell, and Temerlin (DFW).


About Us, Audience Innovation® – About Us, Audience Innovation®

Client Flexibility & Solutions

Our clients include many Fortune 500® companies, as well as smaller and mid-sized clients who we’ve developed adept tactics for key targets.

We’re all about flexibility, and pride ourselves on our 400+ publishing partners, as well as the most advanced, and flexible options, including first-to-launch variable printing, embedded video, interactive tagging, retargeting.

Blazon:Connect®, which is powered by Audience Innovation, is another of our first-ever innovations, now providing our proven big-company solutions for smaller businesses too, meeting their customer/referral marketing objectives.

Headquartered from Austin, TX, our corporate home since 2007, we have many account managers and clients based throughout the United States.


About Us, Audience Innovation® – About Us, Audience Innovation®

Sales Results & ROI Spans Many Industries & Targets


Director, Commercial Truck Sales 

“We achieved a 341% ROI with our campaign for commercial vehicle sales, with 16% of the targeted database purchasing the vehicle within 6-months.  That’s why we’ve used Ai for 7 consecutive years now.”



Creating Valued Customer Experiences for

LAW FIRM & ATTORNEYS

About Us, Audience Innovation® – About Us, Audience Innovation®

Creating Valued Customer Experiences for

LUXURY RESORT, HOTEL & SPA

About Us, Audience Innovation® – About Us, Audience Innovation®

Creating Valued Customer Experiences for

LUXURY AUTOMOTIVE

About Us, Audience Innovation® – About Us, Audience Innovation®

Creating Valued Patient Experiences for

CARDIOLOGIST POINT-of-CARE

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Creating Valued Customer Experiences for

COMMERCIAL BANKING

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Creating Valued Customer Experiences for

PRIVATE AIRCRAFT

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Creating Valued Patient Experiences for

OB/GYN POINT-of-CARE

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Creating Valued Customer Experiences for

CHANNEL TECHNOLOGY

About Us, Audience Innovation® – About Us, Audience Innovation®

Creating Valued Customer Experiences for

AUTOMOTIVE FLEET

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Creating Valued Customer Experiences for

AGENT-BASED INSURANCE

About Us, Audience Innovation® – About Us, Audience Innovation®

Creating Valued Patient Experiences for

ORTHODONTIC POINT-of-CARE

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Creating Valued Customer Experiences for

MEN’S HAIR CARE

About Us, Audience Innovation® – About Us, Audience Innovation®



Campaigns Build Trust & Long-Term Customer Value


SVP, Sales – Technology Sourcing

“Our B2B campaign delivers such exceptional results, I wouldn’t believe it if I hadn’t seen it first-hand, like 56% CTA which is 100X better than our online-only campaigns.  We overlay exact targets with an Ai campaign, and our targets respond.  It’s genius, and we’ve been with Ai for 3+ years.”

Marketing Director, Insurance

“Our consumer campaign in public places is better than ever, producing +30% lift in sales.  It’s one of our strongest assets connecting marketing and sales, based on result delivery, and … our agents love it.”


About Us, Audience Innovation® – About Us, Audience Innovation®

About Us, Audience Innovation® – About Us, Audience Innovation®


Sales Results & ROI Spans Many Industries & Targets


Director, Commercial Truck Sales 

“We achieved a 341% ROI with our campaign for commercial vehicle sales, with 16% of the targeted database purchasing the vehicle within 6-months.  That’s why we’ve worked with Audience Innovation for 7 years now.”

Creating Valued Customer Experiences

LAW FIRM & ATTORNEYS

About Us, Audience Innovation® – About Us, Audience Innovation®

Creating Valued Customer Experiences

LUXURY RESORT, HOTEL & SPA

About Us, Audience Innovation® – About Us, Audience Innovation®

Creating Valued Customer Experiences

LUXURY AUTOMOTIVE

About Us, Audience Innovation® – About Us, Audience Innovation®

Creating Valued Patient Experiences

CARDIOLOGIST POINT-of-CARE

About Us, Audience Innovation® – About Us, Audience Innovation®

Creating Valued Customer Experiences

COMMERCIAL BANKING

About Us, Audience Innovation® – About Us, Audience Innovation®

Creating Valued Customer Experiences

PRIVATE AIRCRAFT

About Us, Audience Innovation® – About Us, Audience Innovation®

Creating Valued Patient Experiences

OB/GYN POINT-of-CARE

About Us, Audience Innovation® – About Us, Audience Innovation®

Creating Valued Customer Experiences

CHANNEL TECHNOLOGY

About Us, Audience Innovation® – About Us, Audience Innovation®

Creating Valued Customer Experiences

AUTOMOTIVE FLEET

About Us, Audience Innovation® – About Us, Audience Innovation®

Creating Valued Customer Experiences

AGENT-BASED INSURANCE

About Us, Audience Innovation® – About Us, Audience Innovation®

Creating Valued Patient Experiences

ORTHODONTIC POINT-of-CARE

About Us, Audience Innovation® – About Us, Audience Innovation®

Creating Valued Customer Experiences

MEN’S HAIR CARE

About Us, Audience Innovation® – About Us, Audience Innovation®

SVP, Sales – Technology Sourcing

“Our B2B campaign delivers such exceptional results, I wouldn’t believe it if I hadn’t seen it first-hand, like 56% CTA which is 100X better than our online-only campaigns.  We overlay exact targets with an Ai campaign, and our targets respond.  It’s genius, and we’ve been with Ai for 3+ years now.”

Marketing Director, Insurance

“Our consumer targeted campaign in public places is better than ever, and producing +30% lift in sales.  It’s one of our strongest assets connecting marketing and sales, in terms of result delivery, and … our agents love it.”


Campaigns Inspire Trust &
Long-Term Customer Goal


About Us, Audience Innovation® – About Us, Audience Innovation®


Wish we’d found Audience Innovation sooner! It’s smart, stealth and simple – and, they produce results for our key targets. Best thing – it cuts through the online clutter and gets to our exact audience and, they appreciate hearing from us. It’s a valued sales interaction asset for us! – CMO, LUXURY BRANDS




Audience Innovation brings ideas we never imagined were possible. They’re like a secret out-of-home tactic, but who’d ever realize, unless you take the time to understand how they get you where you need to go. It’s intuitive yet, not obvious. We’re glad we asked for a meeting. – CMO, MAJOR RETAILER




Audience Innovation has perfected the point-of-care cover wrap platform. They’re smart, stealth, have tons of magazine partners and, they’re friendly, congenial, and work hard for our business. Always thinking ahead, what’s needed to deliver the smartest activation for us. – CMO, MAJOR PHARMA




We love working with Audience Innovation! They’re on top of their game. They know their business, bring smart ideas often and, cultivate the smart use of their platforms for our key targets. They work with our B2B agency like clock-work, share best practices, and ideas for our success. – CMO, BANKING


About Us, Audience Innovation® – About Us, Audience Innovation®
About Us, Audience Innovation® – About Us, Audience Innovation®
About Us, Audience Innovation® – About Us, Audience Innovation®
About Us, Audience Innovation® – About Us, Audience Innovation®

About Us, Audience Innovation® – About Us, Audience Innovation®



1 – Database Targeting is Our Leading Expertise

Our databases are crafted from 30+ years experience, sculpting effective targeting for clients large and small, and cultivated results and sales ROI.


About Us, Audience Innovation® – About Us, Audience Innovation®


1 – Database Targeting is Our Leading Expertise

Our databases are crafted from 30+ years experience, sculpting effective targeting for clients large and small, and cultivated results and sales ROI.


About Us, Audience Innovation® – About Us, Audience Innovation®


2 – Magazine Cover Wrap Marketing Campaigns

Campaigns are designed to engage any target over a sequenced timeframe, to drive interaction, loyalty, response and sales ROI.

DATABASE + CONTENT + MESSAGING = SALES ROI

About Us, Audience Innovation® – About Us, Audience Innovation®
About Us, Audience Innovation® – About Us, Audience Innovation®
About Us, Audience Innovation® – About Us, Audience Innovation®
About Us, Audience Innovation® – About Us, Audience Innovation®
About Us, Audience Innovation® – About Us, Audience Innovation®
About Us, Audience Innovation® – About Us, Audience Innovation®



2 – Magazine Cover Wrap Marketing Campaigns

Campaigns are designed to reach and engage any target, over a sequenced timeframe, to drive target interaction, loyalty, response and reliable sales ROI.

DATABASE + CONTENT + MESSAGING = SALES ROI


About Us, Audience Innovation® – About Us, Audience Innovation®
About Us, Audience Innovation® – About Us, Audience Innovation®
About Us, Audience Innovation® – About Us, Audience Innovation®
About Us, Audience Innovation® – About Us, Audience Innovation®
About Us, Audience Innovation® – About Us, Audience Innovation®
About Us, Audience Innovation® – About Us, Audience Innovation®

About Us, Audience Innovation® – About Us, Audience Innovation®



3 – Interactive Direct+Digital Innovation Technologies

Interactive innovation yields interest, and action.  We build the exact campaign based on cultivating relationships of value, and using AR, VR, Buzz Cards, Video, embedded NFC, and other tag devices.


Demo of Company Video via Augmented
Reality & Magazine Cover Wrap


About Us, Audience Innovation® – About Us, Audience Innovation®


3 – Interactive Direct+Digital Innovation Technologies

Interactive innovation gives urgency, and interest.  We build the exact campaign for our client, based on cultivating relationships of greatest value, using AR, VR, Buzz Cards, Video, embedded NFC, & other tech devices.


Example of Our
Augmented Reality
with Cover Wrap


About Us, Audience Innovation® – About Us, Audience Innovation®
About Us, Audience Innovation® – About Us, Audience Innovation®

Why Audience Innovation

Audience Innovation was founded with one principle – integrity.

We’re well known for ‘surgical’ delivery and our stand for integrity for our client and agency partners, we’re focused from get-go to completion.

Our Activation Team is regarded as the best in the business and, our reputation is derived from robust attention-to-detail, active platform management, and client-focused precision.

Our platforms are most adept for: PUBLIC PLACE targets, POINT-of-CARE targets, and 1:1 campaigns for both B2B and AFFLUENT targets.


About Us, Audience Innovation® – About Us, Audience Innovation®

About Us, Audience Innovation® – About Us, Audience Innovation®

Why Audience Innovation

Audience Innovation was founded with one principle at our core – integrity.

We’re well known for ‘surgical’ delivery and our stand for integrity for our client and agency partners, we’re focused from get-go to completion.


The Audience Innovation Activation Team is widely regarded as the best in the business and, our reputation is derived from our robust attention-to-detail, active campaign management, and client-focused targeting precision.


Our campaign solutions are most adept for: PUBLIC PLACE and POINT-of-CARE campaigns, and 1:1 campaigns for both B2B and AFFLUENT targets.


We have hundreds of clients who’ve now engaged Audience Innovation for 10+ years.  Join us and you’ll see how we generate such valuable ROI results.


About Us, Audience Innovation® – About Us, Audience Innovation®

“We really never understood ‘cover wraps’ until we spoke with Audience Innovation. Their
targeting platforms are genius, and stealth and – driven by matched CONTENT interest.”


“We really never understood
‘cover wraps’ until we spoke with
Audience Innovation. Their
targeting platforms are genius, and
stealth and – driven by matched
CONTENT & target interest.”

We’d Love to Learn More About Your Most Vital Targets
Please Choose Your Preferred Day/Time to Chat Below

We’d Love to Learn More
About Your Most Vital
Target Audiences Today

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Most Valued Audiences

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OR, SEND US AN EMAIL TO GET MORE INFO:

What’s Your Target/Platform Type?
BUSINESS-to-BUSINESSAFFLUENT CONSUMERSPOINT-of-CARE PharmaRETAIL & OUT-of-HOMEFor Your Small BusinessFor Your SMB Audience

Get Smart Ideas
for Your Most
Valued Audiences


About Us, Audience Innovation® – About Us, Audience Innovation®

GET QUICK QUOTE

SETUP INTRO CHAT

OR, FEEL FREE TO SEND US AN EMAIL TO GET MORE INFO TODAY:


What’s Your Target/Platform Type?
BUSINESS-to-BUSINESSAFFLUENT CONSUMERSPOINT-of-CARE PharmaRETAIL & OUT-of-HOMEFor Your Small BusinessFor Your SMB Audience

Magazine Cover Wrap & Interactive
Bridge-to-Digital Marketing Platforms

About Us, Audience Innovation® – About Us, Audience Innovation®

Cultivate Your Vital Audiences
via Sequenced Interactive Tags
& Target Engagement Devices

About Us, Audience Innovation® – About Us, Audience Innovation®

Contact Us Now

LET’S CHAT – 888-241-6634,719

About Us, Audience Innovation® – About Us, Audience Innovation®

MAILING – 3201 Bee Cave Road, Suite 120,
Box 162671 – Austin, TX 78746-9998 USA

© AUDIENCE INNOVATION 2019 – Privacy Policy

All Rights Reserved. All company, brand and publisher
logos are the trademarks of their respective companies,
and no endorsement is implied or inferred by any party.

About Us, Audience Innovation® – About Us, Audience Innovation®

Other Resources


Cultivate Your Vital Audiences
via Sequenced Interactive Tags
& Target Engagement Devices

About Us, Audience Innovation® – About Us, Audience Innovation®

Our Magazine Cover Wrap & Interactive
Bridge-to-Digital Marketing Platforms

About Us, Audience Innovation® – About Us, Audience Innovation®

AUDIENCE INNOVATION®

3201 Bee Cave Road, Suite 120, Box 162671
Austin, TX 78746-9998 USA

© AUDIENCE INNOVATION 2019 – Privacy

All Rights Reserved. All company, brand and publisher logos are the trademarks of their respective companies, and no endorsement is implied or inferred by any party.