About Us


Magazine Cover Wrap Marketing & Interactive Digital Platforms

Tangible Touch Points Deliver Tangible Results

Touch Points That Matter®



About Us

Magazine Cover Wrap Marketing
& Interactive Digital Platforms

Touch Points That Matter®

Tangible Touch Points
Deliver Tangible Results



About Us: Founded in 2005, Audience Innovation serves high-value marketing objectives to drive reliable sales ROI. Our innovative targeting platforms span proven results across most all B2B & B2C categories, for which we’ve developed a premier reputation for precision delivery and sales CTA, KBI and ROI performance. Clients who deploy with Audience Innovation, stay with Audience Innovation.

About Us: Founded in 2005, Audience Innovation serves high-value marketing objectives to drive reliable sales ROI. Our innovative targeting platforms span proven results across most all B2B & B2C categories, for which we’ve developed a premier reputation for precision delivery and sales CTA, KBI and ROI performance.

Clients who deploy with Audience Innovation, stay with Audience Innovation.

INTRO: Company & Founder

Audience Innovation is a direct marketing specialist, providing adept delivery of high-value touch points, via magazine cover wrap and interactive digital platforms.  We engage your most valued customers, prospects, patients and decision-makers for thought leadership, educational, call-to-action, sales interaction, point-of-care, point-of-sale and sales-focused ROI objectives.

We work with a client’s CRM and/or proven data providers for target precision, and delivery, and create and deliver highly tactical direct marketing platforms for any size and type of precision database, starting with as few as 500+ targets, up to 100,000+ precise recipient and/or location-based targets.

We often work with both client and/or agency partners and, build all platforms with fully-managed activation for client/agency simplicity, impact, and proven sales ROI engagement, for one-time impact and longer-term branding, pharma, executive, and customer communication & messaging objectives.

Launched by Paul Kostial, President & CEO, Audience Innovation has long developed a reputation of excellence since our inception years ago.

Kostial was formerly with Time Inc. for 17 years, as VP Sales at Targeted Media, their former coverwrap division, and working with brands and clients. Prior to Time Inc., Paul was a planning director at well-known agencies including: Campbell-Ewald (DTW), Lintas (NYC), Bloom, Bozell, and Temerlin (DFW).



Clients, Flexibility & Solution Options

Our clients include many Fortune 500® companies, as well as smaller and mid-sized clients who we’ve developed adept tactics for critical targets.

We’re all about flexibility, and pride ourselves on our 400+ publishing partners, as well as the most advanced, and flexible options, including first-to-launch variable printing, embedded video, interactive tagging, online retargeting.

Blazon:Connect®, which is powered by Audience Innovation, is another of our first-ever innovations, now providing our proven big-company solutions for smaller businesses too, meeting their customer/referral marketing objectives.

Headquartered from Austin, TX, our corporate home since 2007, we have many account managers and clients throughout the United States.



INTRO: Company & Founder

Audience Innovation is a specialist in direct marketing, providing adept delivery of high-value touch points, via magazine cover wrap and interactive digital platforms.  We engage your most valued customers, prospects, patients and decision-makers for thought leadership, educational, call-to-action, sales interaction, point-of-care, point-of-sale and sales-focused ROI and communication objectives.

We work with a client’s CRM and/or proven data providers for target precision, and delivery, and create and deliver highly tactical direct marketing platforms for any size and type of precision database, starting with as few as 500+ targets, up to 100,000+ precise recipient and/or locations.

We often work with both client and/or agency partners and, build platforms with fully-managed activation for client/agency simplicity, impact, and proven sales ROI engagement, for one-time impact and longer-term branding, pharma, executive, and customer communication objectives.

Launched by Paul Kostial, President & CEO, Audience Innovation has long developed a reputation of excellence since our inception years ago.

Kostial was formerly with Time Inc. for 17 years, as VP Sales at Targeted Media, their former coverwrap division, and working with brands and clients. Prior to Time Inc., Paul was a planning director at Top 100 agencies including: Campbell-Ewald (DTW), Lintas (NYC), Bloom, Bozell, and Temerlin (DFW).



Client Flexibility & Solutions

Our clients include many Fortune 500® companies, as well as smaller and mid-sized clients who we’ve developed adept tactics for key targets.

We’re all about flexibility, and pride ourselves on our 400+ publishing partners, as well as the most advanced, and flexible options, including first-to-launch variable printing, embedded video, interactive tagging, retargeting.

Blazon:Connect®, which is powered by Audience Innovation, is another of our first-ever innovations, now providing our proven big-company solutions for smaller businesses too, meeting their customer/referral marketing objectives.

Headquartered from Austin, TX, our corporate home since 2007, we have many account managers and clients based throughout the United States.



Sales Results & ROI Spans Many Industries & Targets


Director, Commercial Truck Sales 

“We achieved a 341% ROI with our campaign for commercial vehicle sales, with 16% of the targeted database purchasing the vehicle within 6-months.  That’s why we’ve used Ai for 7 consecutive years now.”



Creating Valued Customer Experiences for

LAW FIRM & ATTORNEYS

Creating Valued Customer Experiences for

LUXURY RESORT, HOTEL & SPA

Creating Valued Customer Experiences for

LUXURY AUTOMOTIVE

Creating Valued Patient Experiences for

CARDIOLOGIST POINT-of-CARE

Creating Valued Customer Experiences for

COMMERCIAL BANKING

Creating Valued Customer Experiences for

PRIVATE AIRCRAFT

Creating Valued Patient Experiences for

OB/GYN POINT-of-CARE

Creating Valued Customer Experiences for

CHANNEL TECHNOLOGY

Creating Valued Customer Experiences for

AUTOMOTIVE FLEET

Creating Valued Customer Experiences for

AGENT-BASED INSURANCE

Creating Valued Patient Experiences for

ORTHODONTIC POINT-of-CARE

Creating Valued Customer Experiences for

MEN’S HAIR CARE




Campaigns Inspire Trust & Long-Term Customer Value


SVP, Sales – Technology Sourcing

“Our B2B campaign delivers such exceptional results, I wouldn’t believe it if I hadn’t seen it first-hand, like 56% CTA which is 100X better than our online-only campaigns.  We overlay exact targets with an Ai campaign, and our targets respond.  It’s genius, and we’ve been with Ai for 3+ years now.”

Marketing Director, Insurance

“Our consumer targeted campaign in public places is better than ever, and producing +30% lift in sales.  It’s one of our strongest assets connecting marketing and sales, in terms of result delivery, and … our agents love it.”




Sales Results & ROI Spans Many Industries & Targets


Director, Commercial Truck Sales 

“We achieved a 341% ROI with our campaign for commercial vehicle sales, with 16% of the targeted database purchasing the vehicle within 6-months.  That’s why we’ve worked with Audience Innovation for 7 years now.”

Creating Valued Customer Experiences

LAW FIRM & ATTORNEYS

Creating Valued Customer Experiences

LUXURY RESORT, HOTEL & SPA

Creating Valued Customer Experiences

LUXURY AUTOMOTIVE

Creating Valued Patient Experiences

CARDIOLOGIST POINT-of-CARE

Creating Valued Customer Experiences

COMMERCIAL BANKING

Creating Valued Customer Experiences

PRIVATE AIRCRAFT

Creating Valued Patient Experiences

OB/GYN POINT-of-CARE

Creating Valued Customer Experiences

CHANNEL TECHNOLOGY

Creating Valued Customer Experiences

AUTOMOTIVE FLEET

Creating Valued Customer Experiences

AGENT-BASED INSURANCE

Creating Valued Patient Experiences

ORTHODONTIC POINT-of-CARE

Creating Valued Customer Experiences

MEN’S HAIR CARE


SVP, Sales – Technology Sourcing

“Our B2B campaign delivers such exceptional results, I wouldn’t believe it if I hadn’t seen it first-hand, like 56% CTA which is 100X better than our online-only campaigns.  We overlay exact targets with an Ai campaign, and our targets respond.  It’s genius, and we’ve been with Ai for 3+ years now.”

Marketing Director, Insurance

“Our consumer targeted campaign in public places is better than ever, and producing +30% lift in sales.  It’s one of our strongest assets connecting marketing and sales, in terms of result delivery, and … our agents love it.”


Campaigns Inspire Trust &
Long-Term Customer Goal




Wish we’d found Audience Innovation sooner! It’s smart, stealth and simple – and, they produce results for our key targets. Best thing – it cuts through the online clutter and gets to our exact audience and, they appreciate hearing from us. It’s a valued sales interaction asset for us! – CMO, LUXURY BRANDS




Audience Innovation brings ideas we never imagined were possible. They’re like a secret out-of-home tactic, but who’d ever realize, unless you take the time to understand how they get you where you need to go. It’s intuitive yet, not obvious. We’re glad we asked for a meeting. – CMO, MAJOR RETAILER




Audience Innovation has perfected the point-of-care cover wrap platform. They’re smart, stealth, have tons of magazine partners and, they’re friendly, congenial, and work hard for our business. Always thinking ahead, what’s needed to deliver the smartest activation for us. – CMO, MAJOR PHARMA




We love working with Audience Innovation! They’re on top of their game. They know their business, bring smart ideas often and, cultivate the smart use of their platforms for our key targets. They work with our B2B agency like clock-work, share best practices, and ideas for our success. – CMO, BANKING




1 – Database Targeting is Our Leading Expertise

Our databases are crafted from 30+ years experience, sculpting effective targeting for clients large and small, and cultivated results and sales ROI.




1 – Database Targeting is Our Leading Expertise

Our databases are crafted from 30+ years experience, sculpting effective targeting for clients large and small, and cultivated results and sales ROI.




2 – Magazine Cover Wrap Marketing Campaigns

Campaigns are designed to reach and engage any target, over a sequenced timeframe, to drive target interaction, loyalty, response and reliable sales ROI.

DATABASE + CONTENT + MESSAGING = SALES ROI




2 – Magazine Cover Wrap Marketing Campaigns

Campaigns are designed to reach and engage any target, over a sequenced timeframe, to drive target interaction, loyalty, response and reliable sales ROI.

DATABASE + CONTENT + MESSAGING = SALES ROI





3 – Interactive Direct+Digital Innovation Technologies

Interactive innovation yields immediacy, and interest.  We build the exact campaign for our client, based on cultivating relationships of greatest value, and using AR, VR, Buzz Cards, Video, embedded NFC, and other tech devices.


Demo of Augmented Reality
via Magazine Cover Wrap




3 – Interactive Direct+Digital Innovation Technologies

Interactive innovation gives urgency, and interest.  We build the exact campaign for our client, based on cultivating relationships of greatest value, using AR, VR, Buzz Cards, Video, embedded NFC, & other tech devices.


Example of Our
Augmented Reality
with Cover Wrap


Why Audience Innovation

Audience Innovation was founded with one principle at our core – integrity.

We’re well known for ‘surgical’ delivery and our stand for integrity for our client and agency partners, we’re focused from get-go to completion.

The Audience Innovation Activation Team is widely regarded as the best in the business and, our reputation is derived from our robust attention-to-detail, active campaign management, and client-focused targeting precision.

Our campaigns are most adept for: PUBLIC PLACE campaigns, POINT-of-CARE campaigns, and 1:1 campaigns for both B2B and AFFLUENT target objectives.




Why Audience Innovation

Audience Innovation was founded with one principle at our core – integrity.

We’re well known for ‘surgical’ delivery and our stand for integrity for our client and agency partners, we’re focused from get-go to completion.


The Audience Innovation Activation Team is widely regarded as the best in the business and, our reputation is derived from our robust attention-to-detail, active campaign management, and client-focused targeting precision.


Our campaign solutions are most adept for: PUBLIC PLACE and POINT-of-CARE campaigns, and 1:1 campaigns for both B2B and AFFLUENT targets.


We have hundreds of clients who’ve now engaged Audience Innovation for 10+ years.  Join us and you’ll see how we generate such valuable ROI results.



“Audience Innovation’s high-value direct marketing platforms build credibility with our client’s
targets, and have done so for 10+ years, even more so today. It’s a perfect blend of CONTENT +
DATABASE + IMPACT and, gives precise user interaction & ROI sales results. We use them often.”

TOP 100 AGENCY PRESIDENT


“Audience Innovation’s direct marketing platforms build credibility with our client’s targets, and have done so for 10+ years – even more so today. It’s a perfect blend of

CONTENT + DATABASE + IMPACT,

and gives clients precise sales impact results. We use them often for many clients.”

AGENCY PRESIDENT

We’d Love to Learn More About Your Marketing & Sales Goals
for Key Targets – Please Choose Your Best Day/Time to Chat


We’d Love to Learn More About Your Marketing & Sales Objectives Today

Choose Your Best Day & Time


Get Smart Ideas for Your
Most Valued Audiences

GET QUICK QUOTE

SETUP INTRO CHAT

OR, SEND US AN EMAIL TO GET MORE INFO for YOUR TARGET AUDIENCES:


Get Smart Ideas
for Your Most
Valued Audiences



GET QUICK QUOTE

SETUP INTRO CHAT

OR, FEEL FREE TO SEND US AN EMAIL TO GET MORE INFO TODAY:


Cultivate Your Vital Audiences
via Multiple Interactive Tags
& Target Engagement Devices

Our Magazine Cover Wrap Marketing &
Interactive Bridge-to-Digital Platforms

Contact Us Now

LET’S CHAT – 888-241-6634,719

MAILING – PO Box 162671 – Austin, TX 78716

© AUDIENCE INNOVATION 2019 – Privacy Policy

All Rights Reserved. All company, brand and publisher
logos are the trademarks of their respective companies,
and no endorsement is implied or inferred by any party.
All the cover wrap creative units displayed are our direct
past, present and/or potential clients, and no creative is
displayed to imply endorsement or current campaigns.

We create and deliver highly tactical direct marketing platforms for any size and type of precision database, starting with as few as 500+ targets, up
to 100,000+. We often work with both client and/or agency partners and, build all platforms with fully-managed activation for client/agency simplicity,
impact, and proven sales ROI engagement, for one-time impact and longer-term company branding and customer communication objectives.

Other Resources


Cultivate Your Vital Audiences
via Multiple Interactive Tags
& Target Engagement Devices

Our Magazine Cover Wrap Marketing &
Interactive Bridge-to-Digital Platforms

We create and deliver highly tactical direct marketing platforms for any size and type of precision database, starting with as few as 500+ targets, up to 100,000+ recipients or locations.

We often work with both client and/or agency partners and, build all platforms with fully-managed activation for client/agency simplicity, impact, and proven sales ROI engagement, for one-time impact and longer-term company branding and customer communication & messaging objectives.

PO Box 162671 – Austin, TX 78716

© AUDIENCE INNOVATION 2019
Privacy Policy

All Rights Reserved. All company, brand and publisher logos are the trademarks of their respective companies, and no endorsement is implied or inferred by any party. All the cover wrap creative units displayed are our direct past, present and/or potential clients, and no creative is displayed to imply endorsement or current campaigns.


More Examples of Campaign Successes for Many Companies

More Examples of
Our Valued Targeting
Successes for Many
Clients & Agencies



“Our sales team loves our platforms
– it drives direct interaction, and
gives them relevant sales topics
to reach out to prospects.“



“Our point-of-care campaigns can
literally be in any physician’s
office we need, so it’s an ideal
& easy-to-implement footprint.“



“Our sales team loves our
cover wrap platforms – it
drives sales interaction,
and gives them relevant
topics to reach out to
their sales prospects too.“




“Our point-of-care
campaigns can be in any
physician’s office we
need, so it’s an ideal and
easy footprint to plan.“



“Our campaigns are placed about
as tactically as you can get, and
near-zero wasted dollars – we
value physical touch points.“



“Our VIP trade and commercial
targets respond well to these
programs. There’s an emotional
connection that’s valued.“



“Our campaigns are about as tactical as you can get, and near-zero wasted dollars – we value physical touch point platforms.“




“Our trade & commercial targets respond well to these. There’s a simple human connection that’s a valued & appreciated gesture for our clients.“



“We support our local agents with
these campaigns, and they love
it – gives them local market
visibility they can’t get easily.“



“With the overwhelm online today,
we have these direct campaigns
designed to create memorable
physical touch points. It’s smart.“



“We support our 900
local agents with these
platforms, and they
love it – it gives them
local visibility they can’t
get like this elsewhere.“




“With overwhelm online
today, we have these
campaigns to create
memorable touch points.
It’s smart & it works.“



“We could literally not believe the
impact of these platforms on our
sales. The results have proven
very reliable over and over again.“



“We get lost in online clutter and,
these campaigns bypass the fray.
It’s a tactical sales asset that
works like a Trojan horse for us.“



“We could literally not
believe the impact of this
campaign on our sales.
The results have proven
very reliable repeatedly.“




“We get lost in online
clutter, and these fresh
campaigns bypass it all.
It’s a tactical sales asset
and works as a friendly &
welcomed Trojan horse.“



“It’s our brochure attached to valued and respected content and,
our targets keep our cover wraps longer than normal brochures.“

“It’s our brochure attached to valued content and, our targets keep our cover wraps longer than brochures.“