Audience Innovation is a direct marketing specialist, providing adept delivery of high-value touch points, via magazine cover wrap and interactive digital platforms. We engage your most valued customers, prospects, patients and decision-makers for thought leadership, educational, call-to-action, sales interaction, point-of-care, point-of-sale and sales-focused ROI objectives.
We work with a client’s CRM and/or proven data providers for target precision, and delivery, and create and deliver highly tactical direct marketing platforms for any size and type of precision database, starting with as few as 500+ targets, up to 100,000+ precise recipient and/or location-based targets.
We often work with both client and/or agency partners and, build all platforms with fully-managed activation for client/agency simplicity, impact, and proven sales ROI engagement, for one-time impact and longer-term branding, pharma, executive, and customer communication & messaging objectives.
Launched by Paul Kostial, President & CEO, Audience Innovation has long developed a reputation of excellence since our inception years ago.
Kostial was formerly with Time Inc. for 17 years, as VP Sales at Targeted Media, their former coverwrap division, and working with brands and clients. Prior to Time Inc., Paul was a planning director at well-known agencies including: Campbell-Ewald (DTW), Lintas (NYC), Bloom, Bozell, and Temerlin (DFW).