Optimize Cover Wrap Messaging for Vital Targets

Fortify Key Relationships

With coverwrap marketing campaigns, you’re literally wrapping your company’s multi-page ‘brochure’ around the exterior of a well-known trusted content partner, for key relationships, of value to sales.

Lift Your Brand’s Stature

In doing so, you lift brand’s stature with your exact target and, deliver your company’s ongoing touch points, impressive call-to-action scores and, no matter for B2B, B2A or B2C, and POC.

Maximize Call-to-Action

Each campaign is designed to maximize objectives including: thought leadership, education, branding, awareness, augment sales goals, warming prospects, bridge-to-digital, CTA & ROI.

Cultivate Sales & ROI

Magazine cover wrap campaigns for both B2B and affluent targets cultivate highly visible and ‘welcomed’ clutter-busting relationship efforts, engaging reliable touch points and proven sales results.

Optimize Cover Wrap Messaging & Creative



Fortify Key Relationships

With coverwrap campaigns, you’re literally wrapping your company’s multi-page ‘brochure’ around the exterior of a well-known trusted content partner, for key relationships, of value and import to sales.

Lift Your Brand’s Stature

In doing so, you lift brand’s stature with your exact target audience, and deliver your company’s ongoing touch points, impressive call-to-action scores and, no matter if you’re targeting B2B & B2C, and point-of-care Rx targets too.

Maximize Call-to-Action

Each campaign is designed to maximize communication goals: thought leadership, education, branding, awareness, sales goals, engagement, warm your best prospects, bridge-to-digital, and CTA.

Cultivate Sales & ROI

Magazine coverwrap marketing campaigns for both B2B and affluent targets cultivate highly visible and ‘welcomed’ clutter-busting relationship efforts, engaging reliable touch points & measured sales ROI.
These direct-to-recipient examples illustrate ideal campaign creative with the inside-front-cover message.

Best Practices for Your Vital B2B & AFFLUENT Targets



Best Practices for Your Vital B2B & AFFLUENT Targets



These direct-to-recipient examples illustrate ideal campaign creative with the inside-front-cover message. Typical, direct-to-location campaigns (like point-of-care and public place), don’t always include the same format.

Best Practices for INSIDE FRONT
COVER Executive Messaging

The inside front cover, for DIRECT-to-RECIPIENT targets, is THE most important creative messaging element of the entire unit. It’s critical to include some form of company/executive message.

Best Practices for
INSIDE FRONT COVER

The inside front cover, for DIRECT-to-RECIPIENT targets, is THE most important creative messaging element of the entire unit. It’s critical to include some form of company/executive message here.

Please ask us for samples of inside messaging, for your creative team.



SEQUENCED MESSAGING:  Branded Messaging • VIP Thought Leadership • Educational Updates • Patient Rx
Interaction • Sales Call-to-Action • Share Your Brand Story • New Product Launch • Corporate Rebranding
Company Announcements • CXO & C-Suite Messaging • Trade Shows & Events • Corporate Gifting • Customer
Loyalty & Appreciation • Seasonal Gifting • Holiday Gifting • Sales Driven Asset • Publicity & Press Releases

SEQUENCED
MESSAGING

Branded Messaging
Thought Leadership
Sales Call-to-Action
New Product Launch
Educational Updates
Corporate Rebranding
Share Your Brand Story
Company Announcements
CXO & C-Suite Messaging
Customer Appreciation
Patient Rx Interaction
Sales Driven Asset
Corporate Gifting
Trade Shows & Events
Seasonal & Holiday Gifting
Publicity & Press Releases
Let’s Them Know You Care


Clutter-Busting Options


Unit Size Options



Split Copy & Variable


Turn-Key Activation


Bookends & Sequencing


Bulk Orders & Events

Vibrant Creative Platform Entices Target Interaction

Magazine Cover Wrap Marketing & Interactive Digital Platforms

HOW Our Platforms Work?

We first align target definition, scale and scope.
Then determine start date, timing and content.


PLATFORM OPTIONS

WHY Our Platforms Work?

It’s a gesture of goodwill, tangible touch points elevated with high-value co-branded content.


CAMPAIGN EXAMPLES


WHAT Can You Expect?

You can expect a sales-driven asset that performs,
and happy customers open to interactive dialogue.


CAMPAIGN RESULTS

Vibrant Platform:
How, Why & What

Magazine Cover Wrap
& Interactive Digital



HOW Platforms Work?

We first align target attributes, scale and scope. Then determine start date, timing, and content partner.


PLATFORM OPTIONS


WHY Platforms Work?

It’s a gesture of goodwill, tangible touch points elevated with highly valued co-branded messaging.


CAMPAIGN EXAMPLES



WHAT Can You Expect?

You can expect sales-driven assets that perform, and happy customers open to dialogue and interaction.


CAMPAIGN RESULTS

When Engaging Interactive Devices, You Create a Direct
Bridge to Your Target’s Smart Phones for Online Actions

Our BRIDGE-to-DIGITAL enhances user engagement via multiple interactive devices and engagement options.

Company Video via Augmented Reality Solution

In this example, an augmented reality platform delivers a CEO video
direct to the targeted user’s smart phones via client’s cover wrap.

– NFC TECHNOLOGY
– AUGMENTED REALITY
– INTERACTIVE BUZZ CARDS
– HIGH-VALUE DIRECT MAIL
– DYNAMIC LANDING PAGES
– VIDEO SALES FOLDERS
– LICENSED CONTENT

Add interactive tags for direct-to-mobile user experience.

Interactive Tags Create
a Direct Bridge to Your
Target’s Smart Phones

Our BRIDGE-to-DIGITAL enhances user engagement via multiple interactive devices and engagement options.


Company Video via Augmented
Reality Cover Wrap Device



In this example, an augmented reality platform delivers a CEO video direct to target’s smart phones via cover wrap.


NFC TECHNOLOGY
AUGMENTED REALITY
DYNAMIC LANDING PAGES
HIGH-VALUE DIRECT MAIL
INTERACTIVE BUZZ CARDS
VIDEO SALES FOLDERS
LICENSED CONTENT

Add interactive tags to any activation
for direct-to-mobile user experience.


“We really never understood ‘cover wraps’ until we spoke with Audience Innovation. Their
targeting platforms are genius, and stealth and – driven by matched CONTENT interest.”


“We really never understood
‘cover wraps’ until we spoke with
Audience Innovation. Their
targeting platforms are genius, and
stealth and – driven by matched
CONTENT & target interest.”

We’d Love to Learn More About Your Marketing & Sales Goals
for Key Targets – Please Choose Your Best Day/Time to Chat


We’d Love to Learn More About Your Marketing & Sales Objectives Today

Choose Your Best Day & Time


Get Smart Ideas for Your
Most Valued Audiences

GET QUICK QUOTE

SETUP INTRO CHAT

OR, SEND US AN EMAIL TO GET MORE INFO:

What’s Your Target/Platform Type?
BUSINESS-to-BUSINESSAFFLUENT CONSUMERSPOINT-of-CARE PharmaRETAIL & OUT-of-HOMEFor Your Small BusinessFor Your SMB Audience

Get Smart Ideas
for Your Most
Valued Audiences



GET QUICK QUOTE

SETUP INTRO CHAT

OR, FEEL FREE TO SEND US AN EMAIL TO GET MORE INFO TODAY:


What’s Your Target/Platform Type?
BUSINESS-to-BUSINESSAFFLUENT CONSUMERSPOINT-of-CARE PharmaRETAIL & OUT-of-HOMEFor Your Small BusinessFor Your SMB Audience

Magazine Cover Wrap & Interactive
Bridge-to-Digital Marketing Platforms

Cultivate Your Vital Audiences
via Sequenced Interactive Tags
& Target Engagement Devices

Contact Us Now

LET’S CHAT – 888-241-6634,719

MAILING – PO Box 162671 – Austin, TX 78716

© AUDIENCE INNOVATION 2019 – Privacy Policy

All Rights Reserved. All company, brand and publisher
logos are the trademarks of their respective companies,
and no endorsement is implied or inferred by any party.
All cover wrap creative units displayed are our direct
past, present and/or potential clients, and no creative is
displayed to imply endorsement or current campaigns.

We deliver tactical direct marketing platforms for any size/type of precise database, starting with as few as 500+ targets, up to 100,000+, recipients and/or locations.
We work with client and agency partners and, build all platforms with fully-managed activation for simplicity, and convenience, and – sales and marketing success.

Other Resources


Cultivate Your Vital Audiences
via Sequenced Interactive Tags
& Target Engagement Devices

Our Magazine Cover Wrap & Interactive
Bridge-to-Digital Marketing Platforms

We deliver tactical direct marketing platforms for any size/type of precise database, starting with as few as 500+, up to 100,000+, recipients or locations.

We work with client and agency partners
and, build platforms with fully-managed
activation for simplicity, and – sales ROI.

AUDIENCE INNOVATION®
PO Box 162671 – Austin, TX 78716

© AUDIENCE INNOVATION 2019 – Privacy

All Rights Reserved. All company, brand and publisher logos are the trademarks of their respective companies, and no endorsement is implied or inferred by any party. All the cover wrap creative units displayed are our direct past, present and/or potential clients, and no creative is displayed to imply endorsement or current campaigns.