simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®

simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®

Guide for Cover Wrap Planning Steps
What’s Needed to Get Started & Budgeting

Magazine Cover Wrap & Interactive Marketing Platforms

Everything we do is driven by database precision.


simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®

simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®


Simple Guide for Cover Wrap Planning Steps
What’s Needed to Get Started & Budgeting


GET QUICK QUOTE

Everything we do is
database precision.

Magazine Cover Wrap Marketing
& Interactive Digital Platforms


SETUP INTRO CHAT

CO-BRANDED DIRECT MARKETING PLATFORMS FOR ANY DATABASE of B2B DECISION-MAKERS,
AFFLUENT HOUSEHOLDS, MATCHED PHYSICIAN’S OFFICES for PHARMA POINT-OF-CARE, or
OTHER OUT-OF-HOME RETAIL LOCATIONS for PLACE-BASED CONSUMER TARGET ENGAGEMENT

CO-BRANDED DIRECT
MARKETING PLATFORMS FOR
ANY DATABASE of B2B
DECISION-MAKERS, AFFLUENT
HOUSEHOLDS, MATCHED
PHYSICIAN’S OFFICES for
PHARMA POINT-OF-CARE, or
OTHER OUT-OF-HOME RETAIL
LOCATIONS for PLACE-BASED
CONSUMER TARGET AUDIENCE


simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®

Guide for Cover Wrap Planning Steps
– How Our Planning & Activation Works

STEP 1 – We identify target, high/low counts, and database source/s – these elements are critical. This sets the stage for content options.

STEP 2 – We identify best content partner based on content, target, campaign specs given various magazine’s requirements.

STEP 3 – We identify preferred start date options based on timing, key events, business dates, etc. – and choose # of months per objectives.


GET QUOTE OPTIONS TODAY
simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®

simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®

Three Simple Steps …
– How Our Planning Works

STEP 1 – We identify target/counts.
STEP 2 – We identify best content.
STEP 3 – We identify start date.


GET B2B OPTIONS TODAY

SIMPLE STEPS to TARGET ENGAGEMENT & SALES ROI

Platforms coordinated with your sales force, and sales channels, always generate the most reliable results.

simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®

CAPTIVATE AUDIENCE
to INITIATE DIALOGUE

Captivate Any Hard-to-Reach Target
with Valued & Appreciated Messaging

Who’s Your Ideal Target?

simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®

ENGAGE INTEREST to
CULTIVATE INTERACTION

Engage Awareness, Interest & Call-to-Action with Co-Branded Tangible Touch Points

What’s Your Ideal Content?

simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®

ENERGIZE YOUR SALES
via TACTICAL ASSETS

Fuel Your Sales Funnel with High-Impact
Messaging for Sales Engagement

When’s Ideal to Start?

SIMPLE STEPS to
ENGAGEMENT ROI

Platforms coordinated with and through your sales force (and sales channels) will always generate the best sales results.

simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®

CAPTIVATE AUDIENCE
to INITIATE DIALOGUE

Captivate Any Hard-to-Reach Target with Highly Valued & Appreciated Messaging

Who’s Your Best Target?


simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®

ENGAGE INTEREST to
CULTIVATE INTERACTION

Engage Awareness, Interest & Call-to-Action with Tangible Touch Points

What’s the Best Content?


simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®

ENERGIZE YOUR SALES
via TACTICAL ASSETS

Fuel Your Sales Funnel with High-Impact Co-Branded Target User Engagement

When’s Ideal to Start?

Choose Our Best Platform for Your Target Audience

We have TWO primary options – DIRECT-to-RECIPIENT and DIRECT-to-LOCATION. For each option, we have two options,
depending on your target audience. Please email us if you have questions – hello@audienceinnovation.com


simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®
simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®

simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®


BUSINESS

Engage any B2B audience
with IN-OFFICE touch
points for vital targets

B2B TARGETS

IN-OFFICE EXAMPLES

6,562 CEO’s, CIO’s, CFO’s – CXO’s
14,567 Channel & Trade Partners
5,652 Enterprise Decision-Makers

ANY B2B DATABASE

simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®


AFFLUENT

Engage any LUXURY audience
with IN-HOME touch points
for select affluent households

AFFLUENT TARGETS

IN-HOME EXAMPLES

6,927 Affluent Homes – 200-Miles
4,323 CHI Zips, Kids Private Schools
19,521 HH’s – 10-Mile Dealer Radius

ANY AFFLUENT HOMES

simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®


POINT-of-CARE

Engage patient targets with
WAITING ROOM touch
points in 2MM+ waiting rooms

POINT-of-CARE TARGETS

POINT-of-CARE EXAMPLES

4,391 Oncologist’s Waiting Rooms
7,152 Cardiologist’s Waiting Rooms
53,439 Rheumatologist’s Offices

50+ PHYSICIAN NETWORKS

simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®


PLACE-BASED

Engage RETAIL targets with
PLACE-BASED touch points
in 5.5MM+ OOH locations

OUT-of-HOME TARGETS

PLACE-BASED EXAMPLES

7,432 Barber Shops, Top 25 DMA’s
24,321 Hispanic Beauty Salons & Spas
15,439 Automotive + Service Centers

200+ LOCATION TYPES


For customer marketing platforms built specifically for small businesses and independent professionals, like: real estate agents, auto dealers, service centers, title companies, financial advisors, mortgage brokers, insurance agents, spas & salons (and many others), please visit us at BLAZON:CONNECT for options that work well for your small business marketing.

simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®

We have TWO primary options – DIRECT-to-RECIPIENT and DIRECT-to-LOCATION. For each option, we have two options, depending on your target audience. Please email us if you have questions, or need assistance/ideas.
hello@audienceinnovation.com


simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®

simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®


BUSINESS-to-BUSINESS

Engage any B2B audience with IN-OFFICE touch points for any vital customers or prospects.


B2B TARGET PLATFORMS

IN-OFFICE TARGET EXAMPLES

6,562 CEO’s, CIO’s, CFO’s, – CXO’s
14,567 Channel & Trade Partners
5,652 Enterprise Decision-Makers

ANY DATABASE of B2B TARGETS


simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®


AFFLUENT HOMES

Engage any LUXURY audience with IN-HOME touch points for any select affluent households.


AFFLUENT PLATFORMS

IN-HOME TARGET EXAMPLES

6,927 Affluent Homes in 200-Mile Radius
4,323 Chicago Zips, Kids in Private School
19,521 HH’s in 10-Mile Radius of Dealers

ANY AFFLUENT HOUSEHOLDS


simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®

simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®


PHARMA POINT-of-CARE

Engage PHARMA patients with WAITING ROOM touch points in any of 2MM+ physician’s offices.


PHARMA POINT-of-CARE

POINT-of-CARE EXAMPLES

4,391 Oncologist’s Waiting Rooms
7,152 Cardiologist’s Waiting Rooms
53,439 Rheumatologist’s Waiting Rooms

50+ PHYSICIAN NETWORKS


simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®


OUT-of-HOME & RETAIL

Engage any RETAIL target with PLACE-BASED touch points in 5.5MM+ precise OOH locations.


OUT-of-HOME PLATFORMS

OUT-of-HOME TARGET EXAMPLES

7,432 Barber Shops, Top 25 DMA’s
24,321 Hispanic Beauty Salons & Spas
15,439 Auto Dealers + Service Centers

200+ LOCATION TYPES to CHOOSE



CUSTOMER PLATFORMS
for SMALL BUSINESSES

For customer marketing platforms built specifically for independent professionals and small businesses, like: real estate agents, auto dealers, title companies, financial advisors, mortgage brokers, insurance agents, spas, salons (and many others), visit us for more at BLAZON:CONNECT.

THE GESTURE INITIATES DIALOGUE & BUILDS CREDIBILITY

“Audience Innovation’s pinpoint direct marketing platform builds credibility with our
client’s targets, and have done so for 10+ years – even more so today. It’s a perfect
blend of CONTENT+DATABASE+IMPACT and, it gives us precise user interaction & ROI
sales results. We use them often for our tactical targeting for priority relationships.”

simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®
simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®
simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®

THE GESTURE INITIATES
DIALOGUE & BUILDS
BRAND CREDIBILITY

“Audience Innovation’s direct marketing options build credibility with our client’s targets, and have done so for 10+ years – even more so today. It’s a perfect blend of
CONTENT + DATABASE + IMPACT
and gives clients precise sales impact results. We use them often for many of our great clients.”

simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®
simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®
simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®
simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®
simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®
simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®
simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®
simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®
simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®
simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®
simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®
simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®
simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®
simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®
simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®
simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®
simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®
simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®
simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®
simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®
simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®
simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®

NAME-by-NAME or LOCATION-BASED TARGETING for APPLICATIONS LIKE …

CXO • CRM • ABM • B2B • B2C • POC • POS • DMA • LMA • Z+4 Channel Enterprise Events & Shows
Retailers Resellers Multicultural Affluent Retail Pharma Rx HCP Point-of-Care Point-of-Sale
VIP Sales Assets Commercial Customers Private Wealth Geo/Demo Local Market & Agent Support
Acquisition Retention  Corporate Announcements Platinum Consumers Seasonal & Holiday Gifting

We use your database and/or build it for you – any combination of exact customers, prospects, patients and/or location types.

simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®
simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®
simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®
simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®
simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®
simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®
simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®

We use your database and/or build it for you – any combination of exact customers, prospects, patients and/or key influencers.

Learn More About Platform
Options for Your Key Targets


simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®
BUSINESS-to-BUSINESS

AFFLUENT CONSUMERS

PHARMA POINT-of-CARE

PLACE-BASED & OOH

For Your SMB TARGETS

For SMALL BUSINESSES

NETWORK OPTIONS

CXO • CRM • ABM • B2B • DMA
B2C • POC • POS • LMA • Z+4

Enterprise Channel Partners Trade Shows
Affluent Households Multicultural OOH
Meetings, Conventions & Events Resellers
Retail Pharma Rx HCP Point-of-Care
Point-of-Sale Commercial Customers
Sales Assets Private Wealth  Geo/Demo
Key DMA Markets Local Agent Support
Acquisition Retention Announcements
Seasonal, Holiday & Corporate Gifting

When Engaging Interactive Devices, You Create a Direct
Bridge to Your Target’s Smart Phones for Online Actions

Our BRIDGE-to-DIGITAL enhances user engagement via multiple interactive devices and engagement options.

Company Video via Augmented Reality Solution

simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®

In this example, an augmented reality platform delivers a CEO video
direct to the targeted user’s smart phones via client’s cover wrap.

– NFC TECHNOLOGY
– AUGMENTED REALITY
– INTERACTIVE BUZZ CARDS
– HIGH-VALUE DIRECT MAIL
– DYNAMIC LANDING PAGES
– VIDEO SALES FOLDERS
– LICENSED CONTENT

simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®

Add interactive tags for direct-to-mobile user experience.

Interactive Tags Create
a Direct Bridge to Your
Target’s Smart Phones

Our BRIDGE-to-DIGITAL enhances user engagement via multiple interactive devices and engagement options.


Company Video via Augmented
Reality Cover Wrap Device


simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®

In this example, an augmented reality platform delivers a CEO video direct to target’s smart phones via cover wrap.


NFC TECHNOLOGY
AUGMENTED REALITY
DYNAMIC LANDING PAGES
HIGH-VALUE DIRECT MAIL
INTERACTIVE BUZZ CARDS
VIDEO SALES FOLDERS
LICENSED CONTENT

simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®

Add interactive tags to any activation
for direct-to-mobile user experience.

Platforms Designed for Call-to-Action  & ROI Objectives

simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®


Cut-Through-the-Clutter

Valued tangible touch points sequenced
over time enhance brand recognition
and energize customer engagement

simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®


Cultivate Appreciation

Tangible touch points cultivate an intrinsic
appreciation with your vital customer and
prospect audiences for any target type


simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®


Improve Your Results

Online platforms deliver better results when
combined with strategic focus tangible touch
points focused on key targets of high value


They appreciate the goodwill gesture, read your messages – AND, THEY KEEP IT LONGER.



simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®

simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®

simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®

Platforms Designed
for Call-to-Action &
ROI Sales Objectives

simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®

Cut-Through-the-Clutter

Valued tangible touch points sequenced over time enhance brand recognition and energize customer engagement


simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®

simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®

Cultivate Appreciation

Tangible touch points cultivate an intrinsic appreciation with your most vital customer and prospect target segments


simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®

simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®

Improve Your Results

Online platforms deliver better results when combined with strategic tangible touch points focused on key targets


simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®


They appreciate the goodwill gesture, read your messages – AND, THEY KEEP IT LONGER.


SEQUENCED MESSAGING:  Branded Messaging • VIP Thought Leadership • Educational Updates • Patient Rx
Interaction • Sales Call-to-Action • Share Your Brand Story • New Product Launch • Corporate Rebranding
Company Announcements • CXO & C-Suite Messaging • Trade Shows & Events • Corporate Gifting • Customer
Loyalty & Appreciation • Seasonal Gifting • Holiday Gifting • Sales Driven Asset • Publicity & Press Releases

SEQUENCED
MESSAGING

Branded Messaging
Thought Leadership
Sales Call-to-Action
New Product Launch
Educational Updates
Corporate Rebranding
Share Your Brand Story
Company Announcements
CXO & C-Suite Messaging
Customer Appreciation
Patient Rx Interaction
Sales Driven Asset
Corporate Gifting
Trade Shows & Events
Seasonal & Holiday Gifting
Publicity & Press Releases
Let’s Them Know You Care

Key Attributes – Things You Want to Know

simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®


Your Exact Database

We help you choose your best customer
data file for precise target engagement.

Start with as few as 500 or 1,000 targets.


DATABASE RESOURCES

simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®


Your Custom Editions

You get your own custom-bound editions
of our premier media partner options.

We help you choose from 400+ options.


CONTENT PARTNERS

simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®


Your Timing & Cycle

You start when you want, with as many
touch points as needed for your goals.

We help you choose start date and timeframe.


CREATIVE MESSAGING

Attributes: Things You Want to Know

simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®


Your Exact Database

We help you choose your best customer file for smart targeting.

Start with as few as 500 or 1,000 targets.


DATABASE RESOURCES

simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®


Your Custom Editions

You get your own custom-bound editions of premier media partners.

We help you choose from 400+ options.


CONTENT PARTNERS

simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®


Timing & Frequency

You start when you want, with as many touch points as needed for your goals.

We help you choose start date and timeframe.


CREATIVE MESSAGING

“We really never understood ‘cover wraps’ until we spoke with Audience Innovation. Their
targeting platforms are genius, and stealth and – driven by matched CONTENT interest.”


“We really never understood
‘cover wraps’ until we spoke with
Audience Innovation. Their
targeting platforms are genius, and
stealth and – driven by matched
CONTENT & target interest.”

We’d Love to Learn More About Your Marketing & Sales Goals
for Key Targets – Please Choose Your Best Day/Time to Chat


We’d Love to Learn More About Your Marketing & Sales Objectives Today

Choose Your Best Day & Time


Get Smart Ideas for Your
Most Valued Audiences

GET QUICK QUOTE

SETUP INTRO CHAT

simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®

OR, SEND US AN EMAIL TO GET MORE INFO:

What’s Your Target/Platform Type?
BUSINESS-to-BUSINESSAFFLUENT CONSUMERSPOINT-of-CARE PharmaRETAIL & OUT-of-HOMEFor Your Small BusinessFor Your SMB Audience

Get Smart Ideas
for Your Most
Valued Audiences


simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®

GET QUICK QUOTE

SETUP INTRO CHAT

OR, FEEL FREE TO SEND US AN EMAIL TO GET MORE INFO TODAY:


What’s Your Target/Platform Type?
BUSINESS-to-BUSINESSAFFLUENT CONSUMERSPOINT-of-CARE PharmaRETAIL & OUT-of-HOMEFor Your Small BusinessFor Your SMB Audience

Magazine Cover Wrap & Interactive
Bridge-to-Digital Marketing Platforms

simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®

Cultivate Your Vital Audiences
via Sequenced Interactive Tags
& Target Engagement Devices

simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®

Contact Us Now

LET’S CHAT – 888-241-6634,719

simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®

MAILING – 3201 Bee Cave Road, Suite 120,
Box 162671 – Austin, TX 78746-9998 USA

© AUDIENCE INNOVATION 2019 – Privacy Policy

All Rights Reserved. All company, brand and publisher
logos are the trademarks of their respective companies,
and no endorsement is implied or inferred by any party.

simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®

Other Resources


Cultivate Your Vital Audiences
via Sequenced Interactive Tags
& Target Engagement Devices

simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®

Our Magazine Cover Wrap & Interactive
Bridge-to-Digital Marketing Platforms

simple steps, Audience Innovation® – Simple Steps for Planning, Audience Innovation®

AUDIENCE INNOVATION®

3201 Bee Cave Road, Suite 120, Box 162671
Austin, TX 78746-9998 USA

© AUDIENCE INNOVATION 2019 – Privacy

All Rights Reserved. All company, brand and publisher logos are the trademarks of their respective companies, and no endorsement is implied or inferred by any party.