Guide for Cover Wrap Planning Steps
What’s Needed to Get Started & Budgeting



Magazine Cover Wrap Marketing & Interactive Digital Platforms


Everything we do is driven by database precision.




Simple Guide for Cover Wrap Planning Steps
What’s Needed to Get Started & Budgeting


GET QUICK QUOTE

Everything we do is
database precision.

Magazine Cover Wrap Marketing
& Interactive Digital Platforms


SETUP INTRO CHAT

CREATE HIGH-VALUE CO-BRANDED DIRECT MARKETING PLATFORMS for YOUR VITAL
B2B DECISION-MAKERS, AFFLUENT CONSUMERS, PHYSICIAN’S WAITING ROOMS and,
OTHER OUT-of-HOME LOCATION-BASED TARGETS – RESULTS SPAN MANY INDUSTRIES

HIGH-VALUE CO-BRANDED DIRECT MARKETING PLATFORMS BUILT for YOUR MOST VITAL B2B DECISION-MAKERS, AFFLUENT CONSUMERS, PHYSICIAN’S WAITING ROOMS and,
OTHER OUT-of-HOME LOCATION-BASED TARGETS

OUR RESULTS SPAN MANY INDUSTRIES & TARGETS


Guide for Cover Wrap Planning Steps
– How Our Planning & Activation Works

STEP 1 – We identify target, high/low counts, and database source/s – these elements are critical. This sets the stage for publishing partner options.

STEP 2 – We identify best content partner options based on content, target, campaign specs given various magazine’s publishing requirements.

STEP 3 – We identify preferred start date options based on timing, key events, business dates, etc. – and choose # of months per campaign objectives.


GET B2B OPTIONS TODAY


Three Simple Steps …
– How Our Planning Works

STEP 1 – We identify target/counts.
STEP 2 – We identify best content.
STEP 3 – We identify start date.


GET B2B OPTIONS TODAY

SIMPLE STEPS to TARGET ENGAGEMENT & SALES ROI

Platforms coordinated with and through your sales force (and sales channels) will always generate the best sales results.


CAPTIVATE AUDIENCE

Captivate Any Hard-to-Reach Target with Valued & Appreciated Messaging

Who’s Your Best Target?


SEE DATABASE EXAMPLES

ENGAGE INTEREST

Engage Awareness, Interest & Call-to-Action with Tangible Touch Points

What’s the Best Content?


SEE CONTENT PARTNERS

ENERGIZE YOUR SALES

Fuel Your Sales Funnel with High-Impact Co-Branded Engagement

When’s Ideal to Start?


SEE START-UP STEPS

SIMPLE STEPS to
PRECISE TARGET
ENGAGEMENT ROI

Platforms coordinated with and through your sales force (and sales channels) will always generate the best sales results.


CAPTIVATE AUDIENCE

Captivate Any Hard-to-Reach Target with Valued & Appreciated Messaging

Who’s Your Best Target?


SEE DATABASE EXAMPLES


ENGAGE INTEREST

Engage Awareness, Interest & Call-to-Action with Tangible Touch Points

What’s the Best Content?


SEE CONTENT PARTNERS


ENERGIZE YOUR SALES

Fuel Your Sales Funnel with High-Impact Co-Branded Target Engagement

When’s Ideal to Start?


SEE START-UP STEPS

Choose the Platform Best for Your Target Audience



BUSINESS-to-BUSINESS

Engage any B2B audience with IN-OFFICE touch points for any vital customers or prospects.

B2B TARGET PLATFORMS

IN-OFFICE TARGET EXAMPLES

6,562 CEO’s, CIO’s, CFO’s – CXO’s
14,567 Channel & Trade Partners
5,652 Enterprise Decision-Makers

ANY DATABASE of B2B TARGETS


AFFLUENT HOUSEHOLDS

Engage any LUXURY audience with IN-HOME touch points for any select affluent households.

AFFLUENT PLATFORMS

IN-HOME TARGET EXAMPLES

6,927 Affluent Homes in 200-Mile Radius
4,323 Chicago Zips, Kids in Private Schools
19,521 HH’s in 10-Mile Radius of Dealers

ANY AFFLUENT HOUSEHOLDS


PHARMA POINT-of-CARE

Engage PHARMA patients with WAITING ROOM touch points in 2MM+ physician’s offices.

POINT-of-CARE PLATFORMS

POINT-of-CARE TARGET EXAMPLES

4,391 Oncologist’s Waiting Rooms
7,152 Cardiologist’s Waiting Rooms
53,439 Rheumatologist’s Waiting Rooms

50+ PHYSICIAN NETWORKS


OUT-of-HOME & RETAIL

Engage any RETAIL target with PLACE-BASED touch points in 5.5MM+ precise OOH locations.

OUT-of-HOME PLATFORMS

OUT-of-HOME TARGET EXAMPLES

7,432 Barber Shops, Top 25 DMA’s
24,321 Hispanic Beauty Salons & Spas
15,439 Auto Dealers + Service Centers

200+ LOCATION TYPES to CHOOSE


For customer marketing platforms built specifically for independent professionals and small businesses, like: real estate agents, auto dealers, title companies, financial advisors, mortgage brokers, insurance agents, spas, salons (and many others), visit us at BLAZON:CONNECT.



PHARMA POINT-of-CARE

Engage PHARMA patients with WAITING ROOM touch points in any of 2MM+ physician’s offices.


PHARMA POINT-of-CARE

POINT-of-CARE EXAMPLES

4,391 Oncologist’s Waiting Rooms
7,152 Cardiologist’s Waiting Rooms
53,439 Rheumatologist’s Waiting Rooms

50+ PHYSICIAN NETWORKS



OUT-of-HOME & RETAIL

Engage any RETAIL target with PLACE-BASED touch points in 5.5MM+ precise OOH locations.


OUT-of-HOME PLATFORMS

OUT-of-HOME TARGET EXAMPLES

7,432 Barber Shops, Top 25 DMA’s
24,321 Hispanic Beauty Salons & Spas
15,439 Auto Dealers + Service Centers

200+ LOCATION TYPES to CHOOSE



BUSINESS-to-BUSINESS

Engage any B2B audience with IN-OFFICE touch points for any vital customers or prospects.


B2B TARGET PLATFORMS

IN-OFFICE TARGET EXAMPLES

6,562 CEO’s, CIO’s, CFO’s, – CXO’s
14,567 Channel & Trade Partners
5,652 Enterprise Decision-Makers

ANY DATABASE of B2B TARGETS



AFFLUENT HOMES

Engage any LUXURY audience with IN-HOME touch points for any select affluent households.


AFFLUENT PLATFORMS

IN-HOME TARGET EXAMPLES

6,927 Affluent Homes in 200-Mile Radius
4,323 Chicago Zips, Kids in Private School
19,521 HH’s in 10-Mile Radius of Dealers

ANY AFFLUENT HOUSEHOLDS



CUSTOMER PLATFORMS
for SMALL BUSINESSES

For customer marketing platforms built specifically for independent professionals and small businesses, like: real estate agents, auto dealers, title companies, financial advisors, mortgage brokers, insurance agents, spas, salons (and many others), visit us for more at BLAZON:CONNECT.

Premier Co-branded Content Escalates Target Interest


SEE CONTENT PARTNERS

We recommend the best content partner for your target, based on editorial integrity, target audience interest, value, and platform scope, scale and timing.

See more examples of client impact & results.


Choose from Our Portfolio

Premier Co-branded
Content Escalates
Target User Interest




Choose from Our Portfolio


We recommend the best content partner for your target, based on editorial integrity, target value, and platform scope, scale and timing.


SEE CONTENT PARTNERS

Vibrant Creative Platform – How, Why & What


HOW Our Platforms Work?

We first align target definition, scale and scope.  Then determine start date, timing and content.


HOW IT WORKS

WHY Our Platforms Work?

It’s a gesture of goodwill, tangible touch points elevated with high-value co-branded content.


WHY IT WORKS


WHAT Can You Expect?

You can expect a sales-driven asset that performs, and happy customers open to interactive dialogue.


WHAT TO EXPECT

Vibrant Platform:
How, Why & What



HOW Platforms Work?

We first align target attributes, scale and scope. Then determine start date, timing, and content partner.


HOW IT WORKS


WHY Platforms Work?

It’s a gesture of goodwill, tangible touch points elevated with highly valued co-branded messaging.


WHY IT WORKS



WHAT Can You Expect?

You can expect sales-driven assets that perform, and happy customers open to dialogue and interaction.


WHAT TO EXPECT

Offline + Interactive Creates Bridge to Online Engagement

Our BRIDGE-to-DIGITAL enhances user engagement via multiple interactive devices and/or engagement options.

– NFC TECHNOLOGY
– AUGMENTED REALITY
– INTERACTIVE BUZZ CARDS
– DYNAMIC LANDING PAGES
– VIDEO SALES FOLDERS
– LICENSED CONTENT


Add interactive tags to any activation to
engage direct-to-mobile user experience.


SEE INTERACTIVE OPTIONS

Offline + Interactive
Creates Bridge to
Online Engagement

BRIDGE-to-DIGITAL enhances user engagement via interactive devices.



NFC TECHNOLOGY
AUGMENTED REALITY
DYNAMIC LANDING PAGES
INTERACTIVE BUZZ CARDS
VIDEO SALES FOLDERS
LICENSED CONTENT

Add interactive tags to any activation
for direct-to-mobile user experience.


SEE INTERACTIVE OPTIONS

Direct User INTERACTION Drives Digital Engagement

Demo of Augmented Reality
via Magazine Cover Wrap


In this example, an augmented reality platform delivers a CEO video message direct to targeted user’s smart phone via client’s cover wrap.

Lets Your Customers Know You Care

Tangible targeting provides the most effective impact. It’s a gesture of goodwill, and lets them know how much you care about their business.


Co-branded Content Lifts Your Brand

Well-respected content lifts your company’s brand and, for campaigns spanning 3-months, 6-months or year-long customer impact value.


They’ll Appreciate & Remember You

Platforms deliver high-value touch points that are appreciated by your audience. As a result, they remember you and take action at a higher rate.

Magazine Cover Wrap Marketing & Interactive Digital Platforms

Direct Interaction
Drives Engagement
to Smart Phones


Example of Our
Augmented Reality
with Cover Wrap



In this example, an augmented reality platform
delivers a CEO video message direct to targeted
user’s smart phone via client’s cover wrap.


Lets Your Customer Know You Care


Tangible targeting provides the greatest impact. It’s a gesture of goodwill, and lets them know you care about their business.


Co-branded Content Lifts Your Brand


Well-respected content lifts your company’s brand and, events spanning 3-months, 6-months or year-long customer impact.


They’ll Appreciate
& Remember You


Our platforms deliver a series of high-value touch points that are appreciated by your customers. As a result, they remember you and take action at a higher rate and ROI result.


SEE CLIENT EXAMPLES

Magazine Cover Wrap Marketing
& Interactive Digital Platforms

“COVER WRAPS ARE TACTICAL, AND PERFECT FOR CERTAIN TARGET OBJECTIVES. WE ALWAYS HAVE OUR MEDIA TEAM DO THE AUDIENCE INNOVATION ‘COVER WRAP UNIVERSITY’ ANNUALLY, SO WE ARE FULLY UPDATED HOW BEST TO ENGAGE THESE TACTICAL APPLICATIONS. EVEN OUR DIGITAL TEAM LEARNS HOW TO USE THE PLATFORMS PROPERLY.”

GROUP MEDIA DIRECTOR – TOP 100 AGENCY


“COVER WRAPS ARE TACTICAL, AND PERFECT FOR CERTAIN TARGET OBJECTIVES. WE ALWAYS HAVE OUR MEDIA TEAM DO THE AUDIENCE INNOVATION ‘COVER WRAP UNIVERSITY’ ANNUALLY, SO WE’RE UPDATED HOW BEST TO ENGAGE THESE TACTICAL APPLICATIONS. EVEN OUR DIGITAL TEAM LEARNS HOW TO USE THEM PROPERLY.”

MEDIA DIRECTOR
TOP 100 AGENCY


Platforms Designed for Call-to-Action  & ROI Objectives


Cut-Through-the-Clutter

Valued tangible touch points sequenced over time enhance brand recognition and energize customer engagement


Cultivate Appreciation

Tangible touch points cultivate an intrinsic appreciation with your vital customer and prospect audiences



Improve Your Results

Online platforms deliver better results when combined with strategic tangible touch points focused on key targets


They appreciate the goodwill gesture, read your messages – AND, THEY KEEP IT LONGER.





Platforms Designed
for Call-to-Action
& ROI Objectives

Cut-Through-the-Clutter

Valued tangible touch points sequenced over time enhance brand recognition and energize customer engagement



Cultivate Appreciation

Tangible touch points cultivate an intrinsic appreciation with your most vital customer and prospect target segments



Improve Your Results

Online platforms deliver better results when combined with strategic tangible touch points focused on key targets




They appreciate the goodwill gesture, read your messages – AND, THEY KEEP IT LONGER.



NAME-by-NAME TARGETING for ENGAGEMENT APPLICATIONS LIKE …

CXO • CRM • ABM • B2B • B2C Channel Enterprise Trade Shows Meetings, Conventions & Events
Retailers Resellers Multicultural Affluent Retail Pharma Rx HCP Point-of-Care Point-of-Sale
VIP Sales Assets Commercial Customers Private Wealth Geo/Demo Local Market & Agent Support

We use your database and/or build it for you – any combination of exact customers, prospects, patients and/or key influencers.


We use your database and/or build it for you – any combination of exact customers, prospects, patients and/or key influencers.


CXO • CRM • ABM • B2B • B2C

Enterprise Channel Partners Trade Shows
Affluent Households Multicultural OOH
Meetings, Conventions & Events Resellers
Retail Pharma Rx HCP Point-of-Care
Point-of-Sale Commercial Customers
Sales Assets Private Wealth  Geo/Demo
Key DMA Markets & Local Agent Support


Learn More About
Your Specific Target


BUSINESS-to-BUSINESS

AFFLUENT CONSUMERS

PHARMA POINT-of-CARE

RETAIL & OUT-of-HOME

Key Attributes – Things You Want to Know

Your Exact Database

We help you choose your best customer data file for precise target engagement.

Start with as few as 500 or 1,000 targets.


DATABASE RESOURCES

Your Custom Editions

You get your own custom-bound editions of premier media partners.

We help you choose from 400+ options.


CONTENT PARTNERS

Your Timing & Frequency

You start when you want, with as many touch points as needed for your goals.

We help you choose start date and timeframe.


CREATIVE MESSAGING

Attributes: Things You Want to Know


Your Exact Database

We help you choose your best customer file for smart targeting.

Start with as few as 500 or 1,000 targets.


DATABASE RESOURCES


Your Custom Editions

You get your own custom-bound editions of premier media partners.

We help you choose from 400+ options.


CONTENT PARTNERS


Timing & Frequency

You start when you want, with as many touch points as needed for your goals.

We help you choose start date and timeframe.


CREATIVE MESSAGING

MESSAGING APPLICATIONS: Branded Messaging • VIP Thought Leadership • Educational Updates • Patient Rx Interaction • Sales Call-to-Action • Share Your Brand Story • New Product Launch • Corporate Rebranding • Company Announcements • CXO & C-Suite Messaging • Trade Shows & Events • Corporate Gifting • Customer Appreciation
Seasonal Gifting • Holiday Gifting • Sales Driven Asset • Publicity & Press Releases • Let’s Them Know You Care

MESSAGING
APPLICATIONS

Branded Messaging
VIP Thought Leadership
Educational Updates
Patient Rx Interaction
Sales Call-to-Action
Share Your Brand Story
New Product Launch
Corporate Rebranding
Company Announcements
CXO & C-Suite Messaging
Trade Shows & Events
Corporate Gifting
Customer Appreciation
Seasonal Gifting
Holiday Gifting
Sales Driven Asset
Publicity & Press Releases
Let’s Them Know You Care

Our ROI RESULTS speak for themselves …

Our clients get valuable ROI, and results like 56% CTA.  It works well, especially for harder-to-engage targets – precise reach, co-branded content, high-value tangible touchpoints, bridge-to-digital and, causing direct sales actions and ROI. – Paul Kostial


Example of platform messaging sequence, coordinated with online actions, and multiple interactive tags for user engagement options.



Our ROI RESULTS
speak for themselves:

“Our clients get valuable ROI, and results like 56% call-to-action.  It works well, especially for harder-to-engage targets – precise reach, co-branded content, high-value tangible touchpoints, bridge-to-digital, and causing warm sales interactions.” – Paul Kostial


Here’s an example …

Campaign Sequence

All components can be set to specific objectives. Please ask for any options,
and we’ll share most adept flexibilities.

Campaign Components

Campaign Sequence

All components can be set to specific objectives. Please ask for any options, and we’ll share most adept flexibilities.

Campaign Components


Point-of-Care Campaign



Get What You Need for Ideas & Planning Today


Let’s Learn About Your Targets

Let’s schedule a brief call to answer your questions, gather a little target info, and give you smart ideas.


SETUP INTRO CHAT


Request Our Sample Packet

If you’d like to see samples from an array of client’s campaigns, please request our sample packet.


GET SAMPLE PACKET


Request Our Quick Quote

If you’d like to start with a quote, please choose your target type and submit an online request.


GET QUICK QUOTE

Get What You Need for Ideas & Planning


Let’s Chat About Your Most Vital Targets

Let’s schedule a brief call to answer your questions, gather a little info.


SETUP INTRO CHAT


Request Our Samples

If you’d like to see samples from our clients, get our overview packet.


GET SAMPLE PACKET


Request Quick Quote

If you’d like more info, choose your target type and start a request.


GET QUICK QUOTE

TOP 100 AGENCY PRESIDENT – “Audience Innovation’s direct marketing platforms build credibility with our client’s targets, and have done so for 10+ years, even more today. It’s a perfect blend of CONTENT + DATABASE + IMPACT, and gives precise sales interaction results. We use them often.”

TOP 100 AGENCY PRESIDENT

“Audience Innovation’s direct marketing platforms build credibility with our client’s targets, and have done so for 10+ years, even more today. It’s a perfect blend of

CONTENT + DATABASE + IMPACT,

and gives precise sales impact results. We use them often for our clients.”

We’d Love to Learn More About Your Marketing & Sales Goals
for Key Targets – Please Choose Your Best Day/Time to Chat


We’d Love to Learn More About Your Marketing & Sales Objectives Today

Choose Your Best Day & Time


Get Smart Ideas for Your
Most Valued Audiences

GET QUICK QUOTE

SETUP INTRO CHAT

OR, SEND US AN EMAIL TO GET MORE INFO for YOUR TARGET AUDIENCES:


Get Smart Ideas
for Your Most
Valued Audiences



GET QUICK QUOTE

SETUP INTRO CHAT

OR, FEEL FREE TO SEND US AN EMAIL TO GET MORE INFO TODAY:


Cultivate Your Vital Audiences
via Multiple Interactive Tags
& Target Engagement Devices

Our Magazine Cover Wrap Marketing &
Interactive Bridge-to-Digital Platforms

Contact Us Now

LET’S CHAT – 888-241-6634,719

MAILING – PO Box 162671 – Austin, TX 78716

© AUDIENCE INNOVATION 2019 – Privacy Policy

All Rights Reserved. All company, brand and publisher
logos are the trademarks of their respective companies,
and no endorsement is implied or inferred by any party.
All the cover wrap creative units displayed are our direct
past, present and/or potential clients, and no creative is
displayed to imply endorsement or current campaigns.

We create and deliver highly tactical direct marketing platforms for any size and type of precision database, starting with as few as 500+ targets, up
to 100,000+. We often work with both client and/or agency partners and, build all platforms with fully-managed activation for client/agency simplicity,
impact, and proven sales ROI engagement, for one-time impact and longer-term company branding and customer communication objectives.

Other Resources


Cultivate Your Vital Audiences
via Multiple Interactive Tags
& Target Engagement Devices

Our Magazine Cover Wrap Marketing &
Interactive Bridge-to-Digital Platforms

We create and deliver highly tactical direct marketing platforms for any size and type of precision database, starting with as few as 500+ targets, up to 100,000+ recipients or locations.

We often work with both client and/or agency partners and, build all platforms with fully-managed activation for client/agency simplicity, impact, and proven sales ROI engagement, for one-time impact and longer-term company branding and customer communication & messaging objectives.

PO Box 162671 – Austin, TX 78716

© AUDIENCE INNOVATION 2019
Privacy Policy

All Rights Reserved. All company, brand and publisher logos are the trademarks of their respective companies, and no endorsement is implied or inferred by any party. All the cover wrap creative units displayed are our direct past, present and/or potential clients, and no creative is displayed to imply endorsement or current campaigns.


More Examples of Campaign Successes for Many Companies

More Examples of
Our Valued Targeting
Successes for Many
Clients & Agencies



“Our sales team loves our platforms
– it drives direct interaction, and
gives them relevant sales topics
to reach out to prospects.“



“Our point-of-care campaigns can
literally be in any physician’s
office we need, so it’s an ideal
& easy-to-implement footprint.“



“Our sales team loves our
cover wrap platforms – it
drives sales interaction,
and gives them relevant
topics to reach out to
their sales prospects too.“




“Our point-of-care
campaigns can be in any
physician’s office we
need, so it’s an ideal and
easy footprint to plan.“



“Our campaigns are placed about
as tactically as you can get, and
near-zero wasted dollars – we
value physical touch points.“



“Our VIP trade and commercial
targets respond well to these
programs. There’s an emotional
connection that’s valued.“



“Our campaigns are about as tactical as you can get, and near-zero wasted dollars – we value physical touch point platforms.“




“Our trade & commercial targets respond well to these. There’s a simple human connection that’s a valued & appreciated gesture for our clients.“



“We support our local agents with
these campaigns, and they love
it – gives them local market
visibility they can’t get easily.“



“With the overwhelm online today,
we have these direct campaigns
designed to create memorable
physical touch points. It’s smart.“



“We support our 900
local agents with these
platforms, and they
love it – it gives them
local visibility they can’t
get like this elsewhere.“




“With overwhelm online
today, we have these
campaigns to create
memorable touch points.
It’s smart & it works.“



“We could literally not believe the
impact of these platforms on our
sales. The results have proven
very reliable over and over again.“



“We get lost in online clutter and,
these campaigns bypass the fray.
It’s a tactical sales asset that
works like a Trojan horse for us.“



“We could literally not
believe the impact of this
campaign on our sales.
The results have proven
very reliable repeatedly.“




“We get lost in online
clutter, and these fresh
campaigns bypass it all.
It’s a tactical sales asset
and works as a friendly &
welcomed Trojan horse.“



“It’s our brochure attached to valued and respected content and,
our targets keep our cover wraps longer than normal brochures.“

“It’s our brochure attached to valued content and, our targets keep our cover wraps longer than brochures.“