AFFLUENT, RETAIL
Affluent Real Estate
Direct-to-Affluent HH's in Specific Zips
The objective of this campaign was to target very affluent households for the development, including only HH's with $1MM+ HHI and kids in private schools. This campaign was a robust success, and only needed one cycle to reach goals.
- Magazine
- Texas Monthly
- Campaign Duration
- 6-Month
- Response Survey
- Included
- Total Cover Wraps per Target
- SIX
- # of Renewing Cycles
- One Cycle Met Sales Goals
