Affluent Real Estate

Title:

Description:

AFFLUENT, RETAIL

Affluent Real Estate
Direct-to-Affluent HH's in Specific Zips

The objective of this campaign was to target very affluent households for the development, including only HH's with $1MM+ HHI and kids in private schools. This campaign was a robust success, and only needed one cycle to reach goals.
Magazine
Texas Monthly
Campaign Duration
6-Month
Response Survey
Included
Total Cover Wraps per Target
SIX
# of Renewing Cycles
One Cycle Met Sales Goals
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