B2B, RETAIL
Conventions+Meetings
Meeting & Convention Planners
The objective of this campaign was to target exact meeting and convention planners, to drive robust impact for the brand's ongoing convention sales and promotions. This campaign was robust, and repeated for multiple years.
- Magazine
- ESPN
- Campaign Duration
- 12-Month
- Response Survey
- Included
- Total Cover Wraps per Target
- SIX
- # of Renewing Cycles
- Three Consecutive Years
