B2B, RETAILConventions+MeetingsMeeting & Convention PlannersThe objective of this campaign was to target exact meeting and convention planners, to drive robust impact for the brand's ongoing convention sales and promotions. This campaign was robust, and repeated for multiple years.MagazineESPNCampaign Duration12-MonthResponse SurveyIncludedTotal Cover Wraps per TargetSIX# of Renewing CyclesThree Consecutive Years