B2B, RETAIL
Insurance, Local Agents
Direct-to-Consumer via GPS Mapping
The objective of this campaign was to target nearby households to support local insurance agents – and specifically, the primary income provider. Goal was to boost local awareness and sales for the featured insurance agent and the products their promoting. Audience Innovation has years of experience helping local insurance agents across all categories to target the right customer to generate results.
- Magazine
- Good Housekeeping
- Campaign Duration
- 12-Month
- Response Survey
- Included
- Total Cover Wraps per Target
- SIX
- # of Renewing Cycles
- Five Consecutive Years
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