B2B, RETAILConsumer Retail BridalRetail Bridal, Hair & CosmeticsThe objective of this campaign was to drive direct interaction for bridal consultants and brides. This campaign was a robust success, and focused on identified locations of value to the brand, and their specific geographic sales channels.MagazineBRIDESCampaign Duration12-MonthResponse SurveyIncludedTotal Cover Wraps per TargetTWELVE# of Renewing CyclesMockup