WHAT ARE MAGAZINE COVER
WRAP MARKETING PLATFORMS?

LEARN MORE ABOUT: Interactive Magazine Cover Wrap Solutions



What is Magazine
Cover Wrap Marketing?

LEARN MORE ABOUT:
Interactive Magazine Cover
Wrap Marketing Solutions

Magazine Cover Wrap & Interactive Offline Touch Points

Magazine Cover Wrap
& Interactive Offline
Engagement Marketing

NEED TO CUT THROUGH THE CLUTTER & OVERWHELM?

What is a Magazine Cover
Wrap Marketing Campaign?

Our magazine cover wrap campaigns attach your company’s branded message to any one of 400+ well-respected content partners, creating a dialogue with vital targets – B2B, PHARMA, RETAIL & AFFLUENT.

Our co-branded targeting tactic delivers valuable call-to-action via multiple touch points and, reaching ONLY your exact targets for measured analytics, sales interaction & appreciated call-to-action.



NEED TO CUT THROUGH THE CLUTTER?

What is a Magazine Cover
Wrap Marketing Campaign?

Our magazine cover wrap campaigns attach your company’s branded message to any one of 400+ well-respected content partners, creating an ongoing dialogue with vital targets – B2B, Pharma, Retail & Affluent.


Co-Branded Offline Targeting

This co-branded targeting tactic delivers valuable call-to-action via multiple touch points, and reaching ONLY your exact targets for measured direct response and sales analytics.



What is Magazine Cover Wrap Marketing?

MAGAZINE COVER WRAPS ARE HIGH-IMPACT CO-BRANDED OFFLINE MARKETING PLATFORMS IDEAL for ANY VITAL B2B DECISION-MAKERS, AFFLUENT CONSUMERS, PHYSICIAN’S WAITING ROOMS and, OTHER OUT-of-HOME LOCATION-BASED TARGETS – RESULTS SPAN MANY USES.

What are Best Strategies for Magazine Cover Wraps?

ONCE THE TARGET IS SELECTED, FOR DIRECT-to-RECIPIENTS or DIRECT-to-LOCATIONS, THE PUBLISHING PARTNER IS SELECTED AND, COVER WRAPPED ISSUES ARE SERVED FOR THE SPECIFIED TIME FRAME. MESSAGE SEQUENCING CAN BE CHOSEN BY THE ADVERTISER.

What is Smart Magazine Cover Wrap Sequencing?

EACH COVER WRAP, SEQUENCED OVER TIME, IS A 4-PAGE, 6-PAGE or 8-PAGE ‘COVER’ UNIT LITERALLY ATTACHED TO THE FRONT of the MAGAZINE AS A HIGH-QUALITY SECOND COVER, AND CONVEYING THE COMPANY, BRAND and/or MESSAGING OF THE SPONSOR COMPANY or BRAND/S.

SEQUENCED INDEPENDENTLY, OR WITH ONLINE MESSAGING, THE RESULTS ARE IMPRESSIVE.

What is Magazine
Cover Wrap Marketing?

MAGAZINE COVER WRAPS ARE HIGH-IMPACT CO-BRANDED OFFLINE MARKETING PLATFORMS IDEAL for ANY VITAL B2B DECISION-MAKERS, AFFLUENT CONSUMERS, PHYSICIAN’S WAITING ROOMS and, OTHER OUT-of-HOME LOCATION-BASED TARGETS – RESULTS SPAN MANY USES.



What are Best Strategies
for Magazine Wraps?

ONCE THE TARGET IS SELECTED, FOR DIRECT-to-RECIPIENTS or DIRECT-to-LOCATIONS, THE PUBLISHING PARTNER IS SELECTED AND, COVER WRAPPED ISSUES ARE SERVED FOR THE SPECIFIED TIME FRAME. MESSAGE SEQUENCING CAN BE CHOSEN BY THE ADVERTISER.

What is Magazine Cover
Wrap Sequencing?

WE PLAN EACH COVER WRAP, SEQUENCED OVER TIME, AS A 4-PAGE, 6-PAGE or 8-PAGE ‘COVER’ UNIT LITERALLY ATTACHED TO THE FRONT of the MAGAZINE AS A HIGH-QUALITY SECOND COVER, AND CONVEYING THE COMPANY, BRAND and/or MESSAGING OF THE SPONSOR COMPANY.

SEQUENCED INDEPENDENTLY, OR WITH ONLINE MESSAGING, RESULTS ARE IMPRESSIVE.


High-Value Touch Points for Your Most Valued Client/Customer Relationships

As an example, this couple’s purchasing power for B2B & B2C products & services is valuable.

• She’s a mom, a CFO, and a homemaker; she likes to cook, travel, and have parties.
• He’s a F500 marketing director, hard-working dad, and likes to camp, fish and travel.
• They’re B2B purchasers for their companies, and B2C purchasers for their family: i.e. home, autos, banking, insurance, travel, cloths, furniture, grocery, meds – and more.
SEE MORE RESULTS


High-profile Touch Points for Your Valued B2B & B2C Customer Relationships

She’s a mom, a CFO, and homemaker; she likes to cook, travel, and have parties for friends. He’s a F500 marketing director, and hard-working dad; he likes to camp, fish and travel.

Their Purchasing Power

They’re upwardly mobile, and they’re large B2B purchasers for both of their companies, and B2C purchasers for their family: i.e. home, autos, banking, insurance, travel, clothing, furniture, groceries, medications – B2B & B2C.

SEE MORE RESULTS

Why It Works?

Magazine cover wraps cut-the-clutter of daily digital overwhelm and, deliver bold messages with billboard-style receptivity.

The bold combination of co-branded content, engaged with sequenced touch points, creates a receptive interactive user engagement in your target’s offices, homes and/or local retail stores.
Stay in front of your most valued customers (and prospects) by cultivating the most critical relationships, via a very friendly gesture-based connection.

Predispose your target’s interest to your company. Our high-impact DIRECT marketing solutions, deployed in tandem, result in the greatest impact.


Here’s Why It Works

Magazine cover wraps cut-the-clutter of daily digital overwhelm and, deliver bold messages with billboard-style receptivity and impact.

The powerful combination of valued co-branded content, PLUS sequenced touchpoints, creates a receptive engagement in target’s offices, homes and/or retail locations.

Staying in front of your most valued customers (and prospects) cultivates the most critical relationships, and gesture-based connection.

Predispose your targets to interest, and receptive to your company. Our high-impact DIRECT+DIGITAL solutions, deployed in tandem, result in the greatest impact and efficiency.

Our Magazine Cover Wrap Campaigns
Educate & Engage Your Best Customers with
OFFLINE TOUCH POINTS They’ll Appreciate

• Engage any vital target: in-office or in-home, with valued messaging
• Deliver precise customer interaction, engagement, loyalty and sales

SEE COVER WRAP OVERVIEW

Boost ONLINE engagement with OFFLINE targeting.

Magazine Cover Wrap Campaigns Educate Your Best Customers

• Engage any vital target: in-office or in-home, with valued messaging
• Deliver precise customer interaction, engagement, loyalty and sales

Cover Wrap Overview

Boost online engagement
with valued offline targeting.

“It’s stealth, like a TROJAN HORSE – it ALWAYS gets there, even
when our sales teams can’t get in the door. It works!” – CMO Tech

“IT’S LIKE A TROJAN HORSE – IT ALWAYS GETS THERE, EVEN WHEN MY SALES TEAM CAN’T GET IN THE DOOR. WE LOVE THESE TACTICAL COVER WRAP PLATFORMS FOR OUR MOST VALUED TARGET AUDIENCES.”

It’s the Ultimate OFFLINE Touch Point Platform

CMO, Technology – “We Let Them Know We Appreciate Their Business
and Their Long-Term Relationship – We Care About Their Business”

Magazine cover wrap platforms are proven as effective touch points time-and-time again.
With hundreds of direct campaigns over 12+ years to validate its effectiveness, our platforms
provide a perfect blend of precision targeting, respected content and messaging impact.

Many Companies Use Tactical Touch Point
Platforms to Nurture Valued Relationships

and, to Engage Vital Consumer Targets & B2B Decision-Makers

Adept marketers deploy our tangible & offline interactive platforms
to deliver high-value, long-lasting messaging impact & sales results.

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80%

80% of the Fortune 500®, and 90% of the
Top 50 Pharmas, use or have used cover
wraps in marketing & sales strategies.

90%
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Sales results via OFFLINE MESSAGING are Stunning,
Proven & Reliable – The RESULTS are very consistent.

When Planned & Sequenced to Deliver Specific Objectives

Each platform is designed to cultivate and educate highly valued
clients, customers, prospects, patients, and vital decision-makers
in a way that drives reliable sales conversations and conversion.

100% REACH • 90% AWARENESS • 80% READERSHIP • 50% CALL-to-ACTION

The Ultimate OFFLINE
Touch Point Platform

CMO, Technology – “It Let’s Them Know You Care – You Appreciate Their Long-Term Customer Value & Vital Relationship with Your Business”

With hundreds of campaigns over 12+ years to validate effectiveness, our platforms provide a perfect blend of precise targeting, respected content and high-value direct messaging and sales impact.

Many Companies Use Our
Tactical Touch Point
Marketing Platforms

to Engage Vital B2B Decision-Makers & Consumer Targets

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80%

80% of the Fortune 500®, and 90% of the
Top 50 Pharmas, have used cover wraps
in their ongoing marketing & sales tactics.

90%
0123456789001234567890%

It’s a marketing (and sales) tactic that’s proven effective repeatedly.

Stats with COVER WRAP
MESSAGING are Stunning,
Proven & Consistent

to Initiate Conversation,
Interactive Dialogue &
Direct Sales Conversion

Typical platform response analytics deliver
these results, which vary based on target,
timing, messaging and sales objectives.

“We rely on stealth cover wrap marketing – it’s a proven & reliable
sales & marketing tactic, for both B2B & B2C targets.” – EVP, Sales

“We rely on the stealth impact of
these platforms – it’s a proven &
reliable sales & marketing tactic.”

EVP, Sales Director

Cultivate Valuable CUSTOMERS with Hyper-targeted Goodwill & Value

Leading Global Provider of Magazine Cover Wrap Campaigns
We elevate your company and brand with your exact customers, engaged via high-value co-branded content, bold-facing magazine cover creative, and relatable touchpoints engage, and cause appreciation and interest.

CLIENT EXAMPLES



Everything is driven by database precision.

Cultivate Valuable CUSTOMERS with Goodwill & Value

The Leading Global Provider of Magazine Cover Wrap Solutions

CLIENT EXAMPLES

The IMPACT We Deliver

We elevate your company and brand with your exact customers, engaged via high-value co-branded content, bold-facing magazine cover creative, and relatable touchpoints engage, and cause appreciation and interest.

Everything is driven by database precision.

Real World CLIENTS • Real World TARGETS • Real World RESULTS


Real World CLIENTS
Real World TARGETS
Real World RESULTS


BUSINESS TO BUSINESS

Tech Company Targeting CIO’s

6-YEAR CLIENT

B2B & C-Suite Targets In-Office

AFFLUENT CONSUMERS

Automotive for Affluent HH’s

7-YEAR CLIENT

AFFLUENT HH Targets In-Home

PHARMA Point-of-Care

Patients in Oncologist’s Offices

3-YEAR CLIENT

PHARMA Targets Physician Offices

RETAIL CONSUMERS

Insurance Supporting Agents

5-YEAR CLIENT

RETAIL Targets by Location

BUSINESS TO BUSINESS

6-YEAR CLIENT


B2B & C-Suite Targets


AFFLUENT CONSUMERS

7-YEAR CLIENT


AFFLUENT HH Targets


PHARMA Point-of-Care

3-YEAR CLIENT


PHARMA Targets


RETAIL CONSUMERS

5-YEAR CLIENT


RETAIL Geo/Demo Targets

Magazine Cover Wrap Campaign Examples

– ANY DATABASE • B2B • AFFLUENT • PHARMA • RETAIL • SMALL BUSINESS

Cover Wrap Examples

– ANY DATABASE • B2B • AFFLUENT • PHARMA • RETAIL • SMALL BUSINESS

“We use Audience Innovation cover wraps to drive interaction for our commercial
and PWM targets, direct-to-recipient in-hand touch points. It’s essential, and
has become a vital part of our marketing/sales strategy for 20 years. It works.”

“We use Audience Innovation cover
wraps to drive interaction for our
commercial and PWM targets – it’s
direct-to-recipient in-hand touch
points. It’s essential, and has
become a vital part of our sales
& marketing strategy for 20 years.”


SETUP INTRO CHAT

INTERACTIVE MAGAZINE COVER WRAP
& OTHER TACTICAL OFFLINE DEVICES

“It’s tangible, and powerful. We blend online+offline touch points with high-value customers to increase interaction. The two together is greater than the sum of each alone. It works – typically 50%+ call-to-action.”

SVP, ONLINE MARKETING

“We engage many POC platforms, and Audience Innovation is by far the best company to deliver smart point-of-care and HCP targets for our brands.”

EVP, MEDIA DIRECTOR, PHARMA

“Paul Kostial and his team have perfected this platform. I’ve known him 20+ years now; their platform this year produced better results than 5 years ago and, we use them often for our most vital customer and prospect targets. It’s a home run for our sales team.”

CEO, FORTUNE 500® TECHNOLOGY

“One sale more than paid for cost of our platform, only 6 months after start. We target our channel partners, and their customers, and the co-branding value-add is beneficial to each brand – every year.”

GLOBAL VP SALES, TECH PROVIDER

“We beat our competition with service/delivery, and use Audience Innovation platform to warm up our prospects. Coordinated with our sales force, our results are impressive, for both retention and acquisition.”

CMO, COMMERCIAL INSURANCE

“We use Audience Innovation platforms to cultivate both our commercial and PWM targets every year. Oddly, it works, and even more so in today’s cluttered digital space. It’s an impact message, in their hand.”

EVP & CMO, REGIONAL BANKING

“We’ve had more traffic at our show home than ever, and hit our sales goals in 1/2 the time planned. We use Audience Innovation for every new development, their geo/demo platform, ideal to target our prospects.”

SVP, REAL ESTATE DEVELOPMENT

We’ll gladly share exact client names when we chat, any time.
Otherwise, our client’s prefer propriety, which we honor of course.

CMO, TECH PROVIDER

“We work with Audience Innovation who is killing it with direct tactics, as a major part of holistic targeting – I wouldn’t believe results had I not seen it myself! Perfect sales asset.”

SVP, ONLINE CTA

“It’s tangible. We blend online + offline touch points for high-value customers to increase interaction. Both together is greater than each alone. It works – we typically get 50%+ CTA for our sales team.”

SVP, B2B SALES

“Exceptional value and call-to-action! Every year, our B2B cover wrap platforms always have our sales force very pleased and rewarded. It provides a highly valued asset for our sales.”

CMO, INSURANCE

“We beat our competition with service/delivery, and use Audience Innovation to warm prospects. Coordinated with sales, results work well for our retention and acquisition sales objectives.”

CMO, REGIONAL BANK

“We use Audience Innovation to cultivate both commercial and PWM targets each year. It works even more in today’s cluttered space, an impact message that they always appreciate receiving.”

SVP, REAL ESTATE

“We had more traffic at our show home than ever, and hit our sales goals in 1/2 time planned. We use Audience Innovation for each new development, geo/demo platform.”

We’ll gladly share exact client names
when we chat, any time. Otherwise, our
client’s prefer propriety, which we
honor their privacy, of course.

SIMPLE STEPS to TARGET ENGAGEMENT & SALES ROI

Platforms coordinated with your sales force, and sales channels, always generate the most reliable results.


CAPTIVATE AUDIENCE
to INITIATE DIALOGUE

Captivate Any Hard-to-Reach Target
with Valued & Appreciated Messaging

Who’s Your Ideal Target?


ENGAGE INTEREST to
CULTIVATE INTERACTION

Engage Awareness, Interest & Call-to-Action with Co-Branded Tangible Touch Points

What’s Your Ideal Content?


ENERGIZE YOUR SALES
via TACTICAL ASSETS

Fuel Your Sales Funnel with High-Impact
Messaging for Sales Engagement & ROI

When’s Ideal to Start?

SIMPLE STEPS to
ENGAGEMENT ROI

Platforms coordinated with and through your sales force (and sales channels) will always generate the best sales results.


CAPTIVATE AUDIENCE
to INITIATE DIALOGUE

Captivate Any Hard-to-Reach Target with Highly Valued & Appreciated Messaging

Who’s Your Best Target?



ENGAGE INTEREST to
CULTIVATE INTERACTION

Engage Awareness, Interest & Call-to-Action with Tangible Touch Points

What’s the Best Content?



ENERGIZE YOUR SALES
via TACTICAL ASSETS

Fuel Your Sales Funnel with High-Impact Co-Branded Target User Engagement

When’s Ideal to Start?

“We’re so pleased we’ve spoken with Audience Innovation. It didn’t
take much to understand HOW they get the results they deliver.”

GIVE US YOUR TARGET – WE’LL RECOMMEND THE BEST PLATFORM FOR YOU

B2B • C-SUITE • ABM • CRM • TRADE • AFFLUENT • PHARMA • POS • RETAIL • SMB & MORE

Let’s Chat to Learn More
About Your Targets Today

“We’re so pleased we spoke with
Audience Innovation. It didn’t take
much to understand HOW they get
the sales engagement delivered.”

Schedule an introductory call with us
at the day/time of your preference.

SETUP TARGET REVIEW

GIVE US YOUR TARGET – WE’LL
DESIGN THE BEST PLATFORM TO
INTERACT & ENGAGE THEM

We’d Love to Learn More About Your Most Vital Targets

Please Choose Your Preferred Day/Time to Chat Below