“We’d never fully understood cover wraps until we spoke with
Audience Innovation. Their targeting strategies are excellent.”

“We really never understood
cover wraps until we spoke with
Audience Innovation. Their
targeting platforms are excellent.”

COVER WRAP OVERVIEW

It’s the Ultimate OFFLINE Touch Point Platform

CMO, Technology – “We Let Them Know We Appreciate Their Business
and Their Long-Term Relationship – We Care About Their Business”

Magazine cover wrap platforms are proven as effective touch points time-and-time again.
With hundreds of direct campaigns over 12+ years to validate its effectiveness, our platforms
provide a perfect blend of precision targeting, respected content and messaging impact.

Many Companies Use Tactical Cover Wrap Platforms

to Engage Vital B2B Decision-Makers & Consumer Targets

Adept marketers deploy our tangible & interactive platforms
to deliver high-value, long-lasting sales impact & results.

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80%

80% of the Fortune 500®, and 90% of the
Top 50 Pharmas, use or have used cover
wraps in marketing & sales strategies.

90%
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magazine cover wrap marketing

Stats with COVER WRAP MESSAGING are Stunning,
Proven & Reliable – The RESULTS are very consistent.

When Planned & Sequenced to Deliver Specific Objectives

Each platform is designed to cultivate and educate highly valued
clients, customers, prospects, patients, and vital decision-makers
in a way that drives reliable sales conversations and conversion.

100% REACH • 90% AWARENESS • 80% READERSHIP • 50% CALL-to-ACTION

The Ultimate OFFLINE
Touch Point Platforms

CMO, Technology – “It Let’s Them Know You Care – You Appreciate Their Long-Term Customer Value & Vital Relationship with Your Business”

With hundreds of campaigns over 12+ years to validate effectiveness, our platforms provide a perfect blend of precise targeting, respected content and high-value direct messaging and sales impact.

COVER WRAP OVERVIEW

Many Companies Use Our
Tactical Cover Wrap
Marketing Platforms

to Engage Vital B2B Decision-Makers & Consumer Targets

0123456789001234567890%
80%

80% of the Fortune 500®, and 90% of the
Top 50 Pharmas, have used cover wraps
in their ongoing marketing & sales tactics.

90%
0123456789001234567890%

It’s a marketing (and sales) tactic that’s proven effective repeatedly over time and, client’s results are even better today than ever.

Stats with COVER WRAP
MESSAGING are Stunning,
Proven & Consistent

to Initiate Conversation,
Interactive Dialogue &
Direct Sales Conversion

magazine cover wrap marketing

Typical platform response analytics deliver
these results, which vary based on target,
timing, messaging and sales objectives.

“It’s like a Trojan horse – it always gets there, even when my sales team can’t get
in the door. We love these direct marketing sales platforms for our key targets!”

“It’s like a Trojan horse – it always gets there, even when my sales team can’t get in the door. We love these direct marketing platforms for our most valued targets!”

SIMPLE STEPS to TARGET ENGAGEMENT & SALES ROI

Platforms coordinated with and through your sales force (and sales channels) will always generate the best sales results.

CAPTIVATE AUDIENCE

Captivate Any Hard-to-Reach Target with Valued & Appreciated Messaging

Who’s Your Best Target?

ENGAGE INTEREST

Engage Awareness, Interest & Call-to-Action with Tangible Touch Points

What’s the Best Content?

ENERGIZE YOUR SALES

Fuel Your Sales Funnel with High-Impact Co-Branded Engagement

When’s Ideal to Start?

SIMPLE STEPS to
PRECISE TARGET
ENGAGEMENT ROI

Platforms coordinated with and through your sales force (and sales channels) will always generate the best sales results.

CAPTIVATE AUDIENCE

Captivate Any Hard-to-Reach Target with Highly Valued & Appreciated Messaging

Who’s Your Best Target?

ENGAGE INTEREST

Engage Awareness, Interest & Call-to-Action with Tangible Touch Points

What’s the Best Content?

ENERGIZE YOUR SALES

Fuel Your Sales Funnel with High-Impact Co-Branded Target User Engagement

When’s Ideal to Start?

“We never really understood ‘cover wraps’ until we spoke with Audience Innovation. Their
targeting platform options are exceptional, and smart and, driven by content interest.”

“CLEARLY, WE NEVER REALLY UNDERSTOOD ‘COVER WRAPS’ UNTIL WE SPOKE WITH AUDIENCE INNOVATION – THEIR TARGETING PLATFORM IS EXCEPTIONAL AND, DRIVEN BY CONTENT INTEREST.”

Offline + Interactive Creates Bridge to Online Engagement

Our BRIDGE-to-DIGITAL enhances user engagement via multiple interactive devices and/or engagement options.

magazine cover wrap marketing

– NFC TECHNOLOGY
– AUGMENTED REALITY
– INTERACTIVE BUZZ CARDS
– DYNAMIC LANDING PAGES
– VIDEO SALES FOLDERS
– LICENSED CONTENT

Add interactive tags to any activation to
engage direct-to-mobile user experience.

SEE INTERACTIVE OPTIONS

Offline + Interactive
Creates Bridge to
Online Engagement

BRIDGE-to-DIGITAL enhances user engagement via interactive devices.

magazine cover wrap marketing

NFC TECHNOLOGY
AUGMENTED REALITY
DYNAMIC LANDING PAGES
INTERACTIVE BUZZ CARDS
VIDEO SALES FOLDERS
LICENSED CONTENT

Add interactive tags to any activation
for direct-to-mobile user experience.

SEE INTERACTIVE OPTIONS

Direct User INTERACTION Drives Digital Engagement

Video via Augmented Reality Cover Wrap

In this example, an augmented reality platform delivers a CEO video
direct to the targeted user’s smart phones via client’s cover wrap.

Lets Your Customers Know You Care

Tangible targeting provides the most effective impact. It’s a gesture of goodwill, and lets them know how much you care about their business.

Co-branded Content Lifts Your Brand

Well-respected content lifts your company’s brand and, for campaigns spanning 3-months, 6-months or year-long customer impact value.

They’ll Appreciate & Remember You

Platforms deliver high-value touch points that are appreciated by your audience. As a result, they remember you and take action at a higher rate.

Magazine Cover Wrap Marketing & Interactive Digital Platforms

Direct Interaction
Drives Engagement
to Smart Phones

Video via Augmented
Reality Cover Wrap

In this example, an augmented reality platform delivers a CEO video direct to target’s smart phones via cover wrap.

Lets Your Customer Know You Care

Tangible targeting provides the greatest impact. It’s a gesture of goodwill, and lets them know you care about their business.

Co-branded Content Lifts Your Brand

Well-respected content lifts your company’s brand and, events spanning 3-months, 6-months or year-long customer impact.

They’ll Appreciate
& Remember You

Our platforms deliver a series of high-value touch points that are appreciated by your customers. As a result, they remember you and take action at a higher rate and ROI result.

SEE CLIENT EXAMPLES

Magazine Cover Wrap Marketing
& Interactive Digital Platforms

Platforms Designed for Call-to-Action  & ROI Objectives

Cut-Through-the-Clutter

Valued tangible touch points sequenced over time enhance brand recognition and energize customer engagement

Cultivate Appreciation

Tangible touch points cultivate an intrinsic appreciation with your vital customer and prospect audiences

Improve Your Results

Online platforms deliver better results when combined with strategic tangible touch points focused on key targets

They appreciate the goodwill gesture, read your messages – AND, THEY KEEP IT LONGER.

Platforms Designed
for Call-to-Action &
ROI Sales Objectives

Cut-Through-the-Clutter

Valued tangible touch points sequenced over time enhance brand recognition and energize customer engagement

Cultivate Appreciation

Tangible touch points cultivate an intrinsic appreciation with your most vital customer and prospect target segments

Improve Your Results

Online platforms deliver better results when combined with strategic tangible touch points focused on key targets

They appreciate the goodwill gesture, read your messages – AND, THEY KEEP IT LONGER.

“We use Audience Innovation cover wrap platforms to drive direct interaction for both our commercial and PWM targets, direct-to-recipient in-hand touch points. It’s essential, and has become a vital part of our marketing and sales strategy for 20 years. It works well for us.”

“We use Audience Innovation cover wrap platforms to drive direct interaction with our commercial and PWM customers, direct-to-recipient in-hand touch points. It’s essential, and has become a vital part of our VIP marketing and sales strategy for 20 years. It works.”