Magazine Cover Wrap Marketing Delivers
Sequenced Offline Touch Point Messaging

Magazine Cover Wrap Marketing & Interactive Offline Platforms



Our Magazine Cover
Wraps Deliver Offline
Touch Points of Value

Magazine Cover Wrap Marketing
& Interactive Offline Platforms

Magazine Cover Wrap & Interactive Offline Touch Points

Magazine Cover Wrap
& Interactive Offline
Engagement Marketing

NEED TO CUT THROUGH THE CLUTTER & OVERWHELM?

What is a Magazine Cover
Wrap Marketing Campaign?

Our magazine cover wrap campaigns attach your company’s branded message to any one of 400+ well-respected content partners, creating a dialogue with vital targets – B2B, PHARMA, RETAIL & AFFLUENT.

Our co-branded targeting tactic delivers valuable call-to-action via multiple touch points and, reaching ONLY your exact targets for measured analytics, sales interaction & appreciated call-to-action.



NEED TO CUT THROUGH THE CLUTTER?

What is a Magazine Cover
Wrap Marketing Campaign?

Our magazine cover wrap campaigns attach your company’s branded message to any one of 400+ well-respected content partners, creating an ongoing dialogue with vital targets – B2B, Pharma, Retail & Affluent.


Co-Branded Offline Targeting

This co-branded targeting tactic delivers valuable call-to-action via multiple touch points, and reaching ONLY your exact targets for measured direct response and sales analytics.



What is Magazine Cover Wrap Marketing?

MAGAZINE COVER WRAPS ARE HIGH-IMPACT CO-BRANDED OFFLINE MARKETING PLATFORMS IDEAL for ANY VITAL B2B DECISION-MAKERS, AFFLUENT CONSUMERS, PHYSICIAN’S WAITING ROOMS and, OTHER OUT-of-HOME LOCATION-BASED TARGETS – RESULTS SPAN MANY USES.

What are Best Strategies for Magazine Cover Wraps?

ONCE THE TARGET IS SELECTED, FOR DIRECT-to-RECIPIENTS or DIRECT-to-LOCATIONS, THE PUBLISHING PARTNER IS SELECTED AND, COVER WRAPPED ISSUES ARE SERVED FOR THE SPECIFIED TIME FRAME. MESSAGE SEQUENCING CAN BE CHOSEN BY THE ADVERTISER.

What is Smart Magazine Cover Wrap Sequencing?

EACH COVER WRAP, SEQUENCED OVER TIME, IS A 4-PAGE, 6-PAGE or 8-PAGE ‘COVER’ UNIT LITERALLY ATTACHED TO THE FRONT of the MAGAZINE AS A HIGH-QUALITY SECOND COVER, AND CONVEYING THE COMPANY, BRAND and/or MESSAGING OF THE SPONSOR COMPANY or BRAND/S.

SEQUENCED INDEPENDENTLY, OR WITH ONLINE MESSAGING, THE RESULTS ARE IMPRESSIVE.

What is Magazine
Cover Wrap Marketing?

MAGAZINE COVER WRAPS ARE HIGH-IMPACT CO-BRANDED OFFLINE MARKETING PLATFORMS IDEAL for ANY VITAL B2B DECISION-MAKERS, AFFLUENT CONSUMERS, PHYSICIAN’S WAITING ROOMS and, OTHER OUT-of-HOME LOCATION-BASED TARGETS – RESULTS SPAN MANY USES.



What are Best Strategies
for Magazine Wraps?

ONCE THE TARGET IS SELECTED, FOR DIRECT-to-RECIPIENTS or DIRECT-to-LOCATIONS, THE PUBLISHING PARTNER IS SELECTED AND, COVER WRAPPED ISSUES ARE SERVED FOR THE SPECIFIED TIME FRAME. MESSAGE SEQUENCING CAN BE CHOSEN BY THE ADVERTISER.

What is Magazine Cover
Wrap Sequencing?

WE PLAN EACH COVER WRAP, SEQUENCED OVER TIME, AS A 4-PAGE, 6-PAGE or 8-PAGE ‘COVER’ UNIT LITERALLY ATTACHED TO THE FRONT of the MAGAZINE AS A HIGH-QUALITY SECOND COVER, AND CONVEYING THE COMPANY, BRAND and/or MESSAGING OF THE SPONSOR COMPANY.

SEQUENCED INDEPENDENTLY, OR WITH ONLINE MESSAGING, RESULTS ARE IMPRESSIVE.


High-Value Touch Points for Your Most Valued Client/Customer Relationships

As an example, this couple’s purchasing power for B2B & B2C products & services is valuable.

• She’s a mom, a CFO, and a homemaker; she likes to cook, travel, and have parties.
• He’s a F500 marketing director, hard-working dad, and likes to camp, fish and travel.
• They’re B2B purchasers for their companies, and B2C purchasers for their family: i.e. home, autos, banking, insurance, travel, cloths, furniture, grocery, meds – and more.
SEE MORE RESULTS


High-profile Touch Points for Your Valued B2B & B2C Customer Relationships

She’s a mom, a CFO, and homemaker; she likes to cook, travel, and have parties for friends. He’s a F500 marketing director, and hard-working dad; he likes to camp, fish and travel.

Their Purchasing Power

They’re upwardly mobile, and they’re large B2B purchasers for both of their companies, and B2C purchasers for their family: i.e. home, autos, banking, insurance, travel, clothing, furniture, groceries, medications – B2B & B2C.

SEE MORE RESULTS

Why It Works?

Magazine cover wraps cut-the-clutter of daily digital overwhelm and, deliver bold messages with billboard-style receptivity.

The bold combination of co-branded content, engaged with sequenced touch points, creates a receptive interactive user engagement in your target’s offices, homes and/or local retail stores.
Stay in front of your most valued customers (and prospects) by cultivating the most critical relationships, via a very friendly gesture-based connection.

Predispose your target’s interest to your company. Our high-impact DIRECT marketing solutions, deployed in tandem, result in the greatest impact.


Here’s Why It Works

Magazine cover wraps cut-the-clutter of daily digital overwhelm and, deliver bold messages with billboard-style receptivity and impact.

The powerful combination of valued co-branded content, PLUS sequenced touchpoints, creates a receptive engagement in target’s offices, homes and/or retail locations.

Staying in front of your most valued customers (and prospects) cultivates the most critical relationships, and gesture-based connection.

Predispose your targets to interest, and receptive to your company. Our high-impact DIRECT+DIGITAL solutions, deployed in tandem, result in the greatest impact and efficiency.

Our Magazine Cover Wrap Campaigns
Educate & Engage Your Best Customers with
OFFLINE TOUCH POINTS They’ll Appreciate

• Engage any vital target: in-office or in-home, with valued messaging
• Deliver precise customer interaction, engagement, loyalty and sales

SEE COVER WRAP OVERVIEW

Boost ONLINE engagement with OFFLINE targeting.

Magazine Cover Wrap Campaigns Educate Your Best Customers

• Engage any vital target: in-office or in-home, with valued messaging
• Deliver precise customer interaction, engagement, loyalty and sales

Cover Wrap Overview

Boost online engagement
with valued offline targeting.

“It’s stealth, like a TROJAN HORSE – it ALWAYS gets there, even
when our sales teams can’t get in the door. It works!” – CMO Tech

“IT’S LIKE A TROJAN HORSE – IT ALWAYS GETS THERE, EVEN WHEN MY SALES TEAM CAN’T GET IN THE DOOR. WE LOVE THESE TACTICAL COVER WRAP PLATFORMS FOR OUR MOST VALUED TARGET AUDIENCES.”

It’s the Ultimate OFFLINE Touch Point Platforms

CMO, Technology – “We Let Them Know We Appreciate Their Business
and Their Long-Term Relationship – We Care About Their Business”

Magazine cover wrap platforms are proven as effective touch points time-and-time again.
With hundreds of direct campaigns over 12+ years to validate its effectiveness, our platforms
provide a perfect blend of precision targeting, respected content and messaging impact.

Many Companies Use Tactical Touch Point Platforms

to Engage Vital B2B Decision-Makers & Consumer Targets

Adept marketers deploy our tangible & interactive platforms
to deliver high-value, long-lasting sales impact & results.

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80%

80% of the Fortune 500®, and 90% of the
Top 50 Pharmas, use or have used cover
wraps in marketing & sales strategies.

90%
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Stats with COVER WRAP MESSAGING are Stunning,
Proven & Reliable – The RESULTS are very consistent.

When Planned & Sequenced to Deliver Specific Objectives

Each platform is designed to cultivate and educate highly valued
clients, customers, prospects, patients, and vital decision-makers
in a way that drives reliable sales conversations and conversion.

100% REACH • 90% AWARENESS • 80% READERSHIP • 50% CALL-to-ACTION

The Ultimate OFFLINE
Touch Point Platforms

CMO, Technology – “It Let’s Them Know You Care – You Appreciate Their Long-Term Customer Value & Vital Relationship with Your Business”

With hundreds of campaigns over 12+ years to validate effectiveness, our platforms provide a perfect blend of precise targeting, respected content and high-value direct messaging and sales impact.

COVER WRAP OVERVIEW

Many Companies Use Our
Tactical Touch Point
Marketing Platforms

to Engage Vital B2B Decision-Makers & Consumer Targets

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80%

80% of the Fortune 500®, and 90% of the
Top 50 Pharmas, have used cover wraps
in their ongoing marketing & sales tactics.

90%
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It’s a marketing (and sales) tactic that’s proven effective repeatedly over time and, client’s results are even better today than ever.

Stats with COVER WRAP
MESSAGING are Stunning,
Proven & Consistent

to Initiate Conversation,
Interactive Dialogue &
Direct Sales Conversion

Typical platform response analytics deliver
these results, which vary based on target,
timing, messaging and sales objectives.

“We rely on these stealth platforms – it’s a proven & reliable
sales & marketing tactic, for both B2B and B2C targets. We
use them often and with enthusiasm.” – EVP, Sales Director

“We rely on the stealth impact of
these platforms – it’s a proven &
reliable sales & marketing tactic.”

EVP, Sales Director

Cultivate Valuable CUSTOMERS with Hyper-targeted Goodwill & Value

Leading Global Provider of Magazine Cover Wrap Campaigns
We elevate your company and brand with your exact customers, engaged via high-value co-branded content, bold-facing magazine cover creative, and relatable touchpoints engage, and cause appreciation and interest.

CLIENT EXAMPLES



Everything is driven by database precision.

Cultivate Valuable CUSTOMERS with Goodwill & Value

The Leading Global Provider of Magazine Cover Wrap Solutions

CLIENT EXAMPLES

The IMPACT We Deliver

We elevate your company and brand with your exact customers, engaged via high-value co-branded content, bold-facing magazine cover creative, and relatable touchpoints engage, and cause appreciation and interest.

Everything is driven by database precision.

Real World CLIENTS • Real World TARGETS • Real World RESULTS


Real World CLIENTS
Real World TARGETS
Real World RESULTS


BUSINESS TO BUSINESS

Tech Company Targeting CIO’s

6-YEAR CLIENT

B2B & C-Suite Targets In-Office

AFFLUENT CONSUMERS

Automotive for Affluent HH’s

7-YEAR CLIENT

AFFLUENT HH Targets In-Home

PHARMA Point-of-Care

Patients in Oncologist’s Offices

3-YEAR CLIENT

PHARMA Targets Physician Offices

RETAIL CONSUMERS

Insurance Supporting Agents

5-YEAR CLIENT

RETAIL Targets by Location

BUSINESS TO BUSINESS

6-YEAR CLIENT


B2B & C-Suite Targets


AFFLUENT CONSUMERS

7-YEAR CLIENT


AFFLUENT HH Targets


PHARMA Point-of-Care

3-YEAR CLIENT


PHARMA Targets


RETAIL CONSUMERS

5-YEAR CLIENT


RETAIL Geo/Demo Targets

Magazine Cover Wrap Campaign Examples

– ANY DATABASE • B2B • AFFLUENT • PHARMA • RETAIL • SMALL BUSINESS

Cover Wrap Examples

– ANY DATABASE • B2B • AFFLUENT • PHARMA • RETAIL • SMALL BUSINESS

“We use Audience Innovation cover wraps to drive interaction for our commercial
and PWM targets, direct-to-recipient in-hand touch points. It’s essential, and
has become a vital part of our marketing/sales strategy for 20 years. It works.”

“We use Audience Innovation cover
wraps to drive interaction for our
commercial and PWM targets – it’s
direct-to-recipient in-hand touch
points. It’s essential, and has
become a vital part of our sales
& marketing strategy for 20 years.”

SIMPLE STEPS to TARGET ENGAGEMENT & SALES ROI

Platforms coordinated with your sales force, and sales channels, always generate the most reliable results.


CAPTIVATE AUDIENCE
to INITIATE DIALOGUE

Captivate Any Hard-to-Reach Target
with Valued & Appreciated Messaging

Who’s Your Ideal Target?


ENGAGE INTEREST to
CULTIVATE INTERACTION

Engage Awareness, Interest & Call-to-Action with Co-Branded Tangible Touch Points

What’s Your Ideal Content?


ENERGIZE YOUR SALES
via TACTICAL ASSETS

Fuel Your Sales Funnel with High-Impact
Messaging for Sales Engagement & ROI

When’s Ideal to Start?

SIMPLE STEPS to
ENGAGEMENT ROI

Platforms coordinated with and through your sales force (and sales channels) will always generate the best sales results.


CAPTIVATE AUDIENCE
to INITIATE DIALOGUE

Captivate Any Hard-to-Reach Target with Highly Valued & Appreciated Messaging

Who’s Your Best Target?



ENGAGE INTEREST to
CULTIVATE INTERACTION

Engage Awareness, Interest & Call-to-Action with Tangible Touch Points

What’s the Best Content?



ENERGIZE YOUR SALES
via TACTICAL ASSETS

Fuel Your Sales Funnel with High-Impact Co-Branded Target User Engagement

When’s Ideal to Start?

“We understand the value of offline touch points as part of
an integrated and tactical marketing and sales strategy.”

Global Media Director – Top 100 Advertising Agency

“We understand the high value
of offline touch points as part
of an integrated and tactical
marketing and sales strategy.”

TOP 100 AGENCY – MEDIA DIRECTOR

Three Simple Steps to Learn More About Our 360° Targeting Options

STEP 1 • DATABASE

What target audience is most important to your brand’s growth today? Let’s start there.

STEP 2 • START DATE

When’s the ideal start date? Most of our client’s want to start asap. We’ll give you options.

STEP 3 • MESSAGING

We’ll craft your multi-touch messaging strategy with BOTH offline and online touch points.

Use the Calendar Option Below to Choose Your Day/Time to Chat with Our Designer

Three Simple Steps Activate
Your Cover Wrap Platform

STEP 1 – DATABASE

What target audience is most important to your brand’s growth today?

STEP 2 – START DATE

When’s the ideal start date? Most of our client’s want to start asap.

STEP 3 – MESSAGING

We’ll then craft your multi-touch strategy for your target audience.

“We’re so pleased we spoke with Audience Innovation. It didn’t take much to grasp how they get the results they deliver and, why offline + online sequencing is critical to cut the clutter.”

EVP, Sales & Marketing
Global Chemical Company