Touchpoints That Matter®

Interactive Offline Touchpoints

Magazine Cover Wrap Marketing







Touch Points That Matter®

Generate High-Value Customer
Impact & Sales ROI via Pinpoint
Touch Point Marketing Platforms

Cultivate Your Customers’ Attention &
Interest to Increase Valued Relationships

Deliver Your Highest ROI via Proven
Marketing Assets to Win More Business

SETUP INTRO CALLCAMPAIGN EXAMPLES




Magazine Cover Wrap
& Interactive Offline
Engagement Advertising

“Our campaigns are placed about as tactical as you can get, and
near-zero wasted dollars – we love these OFFLINE touchpoints.“

“Our campaigns are about as tactical as you can get, and near-zero wasted dollars – we value our OFFLINE touchpoints.“


Why It Works

Cover wraps cut through the clutter of digital overwhelm and deliver messaging with robust billboard-style messaging.

The combination of co-branded content PLUS ongoing vibrant touchpoints always creates a receptive target engagement each time it’s received in offices, homes and retail locations. It’s valued content.

Staying visibly in front of your most valued customers is what cultivates the most critical business relationships.

Predispose your targets to take action, and to be receptive to sales efforts. Our high-impact PRINT+DIGITAL, deployed in tandem, results in the greatest impact and proven ROI value. It’s appreciated.


Magazine Cover Wrap Platform – Creative Examples



Why It Works

Cover wraps cut the clutter of daily digital overwhelm and deliver direct messaging with billboard-style impact.

The combined effect of co-branded content, PLUS ongoing multi-page touch points, creates a receptive target engagement each time it’s received in offices, homes or retail locations.

Staying visibly in front of your most valued customers is what cultivates the most critical relationships.

Magazine Cover Wrap Examples

80% of Fortune 500® and 90% of Top 50 Pharma Companies use
or used INTERACTIVE COVER WRAP PLATFORMS in their tactical
marketing & sales strategies. – “It’s a bridge to digital channels.”

80% of Fortune 500® and 90% of
the Top 50 Pharma Companies use or
used INTERACTIVE COVER WRAPS
in their tactical marketing & sales
strategies. – “It’s a bridge to our
multiple digital sales channels.”

It’s the Ultimate OFFLINE Touch Point Platform

CMO, Technology – “We Let Them Know We Appreciate Their Business
and Their Long-Term Relationship – We Care About Their Business”

Magazine cover wrap platforms are proven as effective touch points time-and-time again.
With hundreds of direct campaigns over 12+ years to validate its effectiveness, our platforms
provide a perfect blend of precision targeting, respected content and messaging impact.

Many Companies Use Tactical Touch Point
Platforms to Nurture Valued Relationships

and, to Engage Vital Consumer Targets & B2B Decision-Makers

Adept marketers deploy our tangible & offline interactive platforms
to deliver high-value, long-lasting messaging impact & sales results.

0123456789001234567890%
80%

80% of the Fortune 500®, and 90% of the
Top 50 Pharmas, use or have used cover
wraps in marketing & sales strategies.

90%
0123456789001234567890%

Sales results via OFFLINE MESSAGING are Stunning,
Proven & Reliable – The RESULTS are very consistent.

When Planned & Sequenced to Deliver Specific Objectives

Each platform is designed to cultivate and educate highly valued
clients, customers, prospects, patients, and vital decision-makers
in a way that drives reliable sales conversations and conversion.

100% REACH • 90% AWARENESS • 80% READERSHIP • 50% CALL-to-ACTION

The Ultimate OFFLINE
Touch Point Platform

CMO, Technology – “It Let’s Them Know You Care – You Appreciate Their Long-Term Customer Value & Vital Relationship with Your Business”

With hundreds of campaigns over 12+ years to validate effectiveness, our platforms provide a perfect blend of precise targeting, respected content and high-value direct messaging and sales impact.

Many Companies Use Our
Tactical Touch Point
Marketing Platforms

to Engage Vital B2B Decision-Makers & Consumer Targets

0123456789001234567890%
80%

80% of the Fortune 500®, and 90% of the
Top 50 Pharmas, have used cover wraps
in their ongoing marketing & sales tactics.

90%
0123456789001234567890%

It’s a marketing (and sales) tactic that’s proven effective repeatedly.

Stats with COVER WRAP
MESSAGING are Stunning,
Proven & Consistent

to Initiate Conversation,
Interactive Dialogue &
Direct Sales Conversion

Typical platform response analytics deliver
these results, which vary based on target,
timing, messaging and sales objectives.

“With today’s overwhelm online, we use offline messaging that
is welcomed and appreciated and, it drives interaction with our
sales force. This works well for us.” – SVP, Sales & Marketing

“With today’s overwhelm online,
we use offline messaging that is
welcomed and appreciated and,
drives interaction with our sales.
This cuts through the clutter.”

SVP, Sales & Marketing

The POWER of Offline Messaging Performance Results

This F500® client ran a side-by-side test of ONLINE-ONLY versus ONLINE PLUS OFFLINE customer marketing tactics.

The results this client achieved with our offline cover wrap touchpoints far out-performed their online-only tactics.

Compared with a meager 0.9% CTA response this client received with their online-only strategies, our cover wrap platform yielded a 59% response with their calls-to-action.

LEARN MORE ABOUT OUR PLATFORMS TODAY

• Creative Uses of Print • Breakthrough Messaging
• Tangible Touchpoints Deliver Tangible Results

The POWER of Offline
Sales & Marketing
Messaging Platforms

This F500® client ran a side-by-side test of ONLINE-ONLY versus ONLINE PLUS OFFLINE marketing.

The results achieved with our offline cover wrap touchpoints far out-performed their online-only stats.

Compared with a meager 0.9% CTA response this client received with their online-only strategies, our cover wrap platform yielded a 59% response and calls-to-action.

LET’S DISCUSS YOUR TARGET GOALS TODAY

“We never fully understood these platforms until we spoke with
Audience Innovation. Their targeting strategies are excellent.”

“We never understood these
platforms until we spoke with
Audience Innovation. Their
targeting tactics are excellent.”

Audience Innovation® is the leading provider of full-service
tangible touchpoint sales & marketing messaging platforms.

Our offline messaging platforms strengthen your marketing & sales teams.

START YOUR TARGETED MESSAGING PLATFORM TODAY

Examples of Our Client’s Marketing & Sales Results

“We use Audience Innovation cover wrap platforms because they work so well. Our customers
are very engaged and appreciative and our sales team loves the boost – it definitely cuts
through the online clutter and, our customers read our messaging.” – F500® CMO, Technology

Is Your Most Vital Target Audience Hard-to-Reach Today?

Our cover wrap platforms are proven for any hard-to-reach target audience.

– Vibrant & Engaging Offline Storytelling & Messaging Series
– Your Brand Placement Visibly Outside Mass Clutter Online
– Ideal for Any Business to Engage Best Customers & Prospects
– Innovative Relationship-Building Stands Above Your Competition
– Welcomed & Appreciated Personal Interaction Touchpoints
– Compelling, Engaging & Respected Co-branded Content
– Accurate Lists from Our Exclusive VIP Database Providers
– Feature Your CEO & Other Executives in Ongoing Messaging Series

“This is very retro-cool and, it works. We love it!” – F500® CMO

“Our sales team uses this asset daily – it’s very effective!” SVP, Sales

Audience Innovation® is the leading provider of full-service tangible messaging platforms.

Our offline messaging platforms fully strengthen the ongoing efforts
of your marketing & sales teams.

START YOUR TARGETED MESSAGING PLATFORM

Examples of Our Client’s
Marketing & Sales Results

“We use Audience Innovation cover wrap platforms because they work so well. Our customers are very engaged and appreciative and our sales team loves the boost – it definitely cuts through the online clutter and, our customers read our messaging.”
F500® CMO, Technology

“We use cover wraps for almost every client, often.” – CEO

“Our dealers use the collateral for our sales assets! – VP, Sales

“One of our most tactical sales assets – impressive.” – CEO

“Our CEO loves the personal messaging, it works!” – CMO

“This is very retro-cool and, it works. We love it!” – F500® CMO

“Our sales team uses this asset daily – it’s effective!” SVP, Sales

“We cut through the clutter and share ideas direct.” VP, Sales

“We reach affluent consumers offline, and they reply!” – EVP

Is Your Target Hard-to-Reach?

Our cover wrap platforms are proven for any hard-to-reach target audience of value.

• Vibrant Storytelling Messaging Series

• Ideal for Any Business to Engage Your Best Customers & Valued Prospects

• Brand Placement Visibly Outside the Massive Online Clutter & Overwhelm

• Innovative Relationship-Building to Stand Above Your Competition

• Welcomed & Appreciated Personal Interaction Engagement Touchpoints

• Accurate Targeting from Our Exclusive
& Vetted Target Database Providers

• Engaging Co-branded & Respected Content Bolsters Brand Visibility

• Feature Your CEO & Other Executives in Vibrant Branded Messaging Series

SEE MORE RESULTS by INDUSTRY & TARGET

OFFLINE Touch Points Deliver ONLINE Results®

Sequenced COVER WRAP Messaging Bolsters Valued Sales & Marketing Stats & ROI

HOW Our Cover Wraps Work?

We’ll confirm target, objective, scale & scope.
Then choose start date, timing and content.

COVER WRAP TARGETS

THEY CAN’T MISS YOUR MESSAGES
– IT’S ON MULTIPLE FRONT COVERS


WHY Our Cover Wraps Work?

It’s a gesture of goodwill via offline touch
points, elevated with valued co-branded content.

COVER WRAP VIGNETTES

IT’S YOUR ROBUST BROCHURE
PLACED REPEATEDLY OVER TIME


WHAT Can You Expect?

It’s a sales-driven asset that performs well, and
engaged customers open to your sales dialogue.

COVER WRAP RESULTS

THEY APPRECIATE YOUR VALUED
INTEREST & KEEP IT LONGER

Our CTA RESULTS speak for themselves …

Our clients get valuable ROI, and results like 56% CTA.  It works well, especially for harder-to-engage targets – precise reach, co-branded content, high-value tangible touchpoints, bridge-to-digital and, causing direct sales actions and ROI. – Paul Kostial


OFFLINE Touch Points
Deliver ONLINE Impact

Sequenced COVER WRAP
Messaging Platforms Bolster
Valued Sales & Marketing ROI



HOW Cover Wraps Work?

We’ll confirm target, objective, scale and scope. Then choose start date, timing and chosen content partner.


COVER WRAP TARGETS

THEY CAN’T MISS YOUR VIBRANT
MESSAGES – THEY’RE PLACED
ON MULTIPLE FRONT COVERS



WHY Cover Wraps Work?

It’s a gesture of goodwill via offline touch points, elevated with valued co-branded content partners.


COVER WRAP VIGNETTES

IT’S YOUR ROBUST BROCHURE
PLACED REPEATEDLY OVER TIME




WHAT Can You Expect?

It’s a sales-driven asset that works well, and engaged customers open to sales dialogue and interaction.

COVER WRAP RESULTS

THEY APPRECIATE YOUR VALUED
INTEREST & KEEP IT LONGER



Our CTA RESULTS
speak for themselves:

“Our clients get valuable ROI, and results like 56% call-to-action.  It works well, especially for harder-to-engage targets – precise reach, co-branded content, high-value tangible touch points, bridge-to-digital, and causing warm sales interactions.” – Paul Kostial


Here’s an example …

Premier Co-branded Content Escalates Target Interest


We recommend the best content partner for your target, based on editorial integrity, target audience interest, value, and platform scope, scale & timing.


SEE CONTENT PARTNERS

We Offer 400+ Well-Respected Content Partners for Your Brand


Many Examples of
Target Audience
Successes Across
Many Categories

Tangible Touch Points
Deliver Tangible Results®

SEE COVER WRAP RESULTS






Premier Co-branded
Content Escalates
Target User Interest



We recommend best content partner
for your exact target, based on editorial
integrity, target relevance, and specific
platform scope, scale and ideal timing.


SEE CONTENT PARTNERS

MANY EXAMPLES
for Your Review













COVER WRAP RESULTS

SIMPLE STEPS to TARGET ENGAGEMENT & SALES ROI

Platforms coordinated with your sales force, and sales channels, always generate the most reliable results.


CAPTIVATE AUDIENCE
to INITIATE DIALOGUE

Captivate Any Hard-to-Reach Target
with Valued & Appreciated Messaging

Who’s Your Ideal Target?


ENGAGE INTEREST to
CULTIVATE INTERACTION

Engage Awareness, Interest & Call-to-Action with Co-Branded Tangible Touch Points

What’s Your Ideal Content?


ENERGIZE YOUR SALES
via TACTICAL ASSETS

Fuel Your Sales Funnel with High-Impact
Messaging for Sales Engagement & ROI

When’s Ideal to Start?

SIMPLE STEPS to
ENGAGEMENT ROI

Platforms coordinated with and through your sales force (and sales channels) will always generate the best sales results.


CAPTIVATE AUDIENCE
to INITIATE DIALOGUE

Captivate Any Hard-to-Reach Target with Highly Valued & Appreciated Messaging

Who’s Your Best Target?



ENGAGE INTEREST to
CULTIVATE INTERACTION

Engage Awareness, Interest & Call-to-Action with Tangible Touch Points

What’s the Best Content?



ENERGIZE YOUR SALES
via TACTICAL ASSETS

Fuel Your Sales Funnel with High-Impact Co-Branded Target User Engagement

When’s Ideal to Start?

“We use Audience Innovation cover wraps to drive interaction for our commercial
and PWM targets, direct-to-recipient in-hand touch points. It’s essential, and
has become a vital part of our marketing/sales strategy for 20 years. It works.”

“We use Audience Innovation cover
wraps to drive interaction for our
commercial and PWM targets – it’s
direct-to-recipient in-hand touch
points. It’s essential, and has
become a vital part of our sales
& marketing strategy for 20 years.”

“It’s tangible, and powerful. We blend online+offline touch points with high-value customers to increase interaction. The two together is greater than the sum of each alone. It works – typically 50%+ call-to-action.”

SVP, ONLINE MARKETING

“We engage many POC platforms, and Audience Innovation is by far the best company to deliver smart point-of-care and HCP targets for our brands.”

EVP, MEDIA DIRECTOR, PHARMA

“Paul Kostial and his team have perfected this platform. I’ve known him 20+ years now; their platform this year produced better results than 5 years ago and, we use them often for our most vital customer and prospect targets. It’s a home run for our sales team.”

CEO, FORTUNE 500® TECHNOLOGY

“One sale more than paid for cost of our platform, only 6 months after start. We target our channel partners, and their customers, and the co-branding value-add is beneficial to each brand – every year.”

GLOBAL VP SALES, TECH PROVIDER

“We beat our competition with service/delivery, and use Audience Innovation platform to warm up our prospects. Coordinated with our sales force, our results are impressive, for both retention and acquisition.”

CMO, COMMERCIAL INSURANCE

“We use Audience Innovation platforms to cultivate both our commercial and PWM targets every year. Oddly, it works, and even more so in today’s cluttered digital space. It’s an impact message, in their hand.”

EVP & CMO, REGIONAL BANKING

“We’ve had more traffic at our show home than ever, and hit our sales goals in 1/2 the time planned. We use Audience Innovation for every new development, their geo/demo platform, ideal to target our prospects.”

SVP, REAL ESTATE DEVELOPMENT

We’ll gladly share exact client names when we chat, any time.
Otherwise, our client’s prefer propriety, which we honor of course.

CMO, TECH PROVIDER

“We work with Audience Innovation who is killing it with direct tactics, as a major part of holistic targeting – I wouldn’t believe results had I not seen it myself! Perfect sales asset.”

SVP, ONLINE CTA

“It’s tangible. We blend online + offline touch points for high-value customers to increase interaction. Both together is greater than each alone. It works – we typically get 50%+ CTA for our sales team.”

SVP, B2B SALES

“Exceptional value and call-to-action! Every year, our B2B cover wrap platforms always have our sales force very pleased and rewarded. It provides a highly valued asset for our sales.”

CMO, INSURANCE

“We beat our competition with service/delivery, and use Audience Innovation to warm prospects. Coordinated with sales, results work well for our retention and acquisition sales objectives.”

CMO, REGIONAL BANK

“We use Audience Innovation to cultivate both commercial and PWM targets each year. It works even more in today’s cluttered space, an impact message that they always appreciate receiving.”

SVP, REAL ESTATE

“We had more traffic at our show home than ever, and hit our sales goals in 1/2 time planned. We use Audience Innovation for each new development marketing plan.”


We’ll gladly share exact client names
when we chat, any time. Otherwise, our
client’s prefer propriety, which we
honor their privacy, of course.

“We’re so pleased we’ve spoken with Audience Innovation. It didn’t
take much to understand HOW they get the results they deliver.”

GIVE US YOUR TARGET – WE’LL RECOMMEND THE BEST PLATFORM FOR YOU

B2B • C-SUITE • ABM • CRM • TRADE • AFFLUENT • PHARMA • POS • RETAIL • SMB & MORE

Let’s Chat to Learn More
About Your Targets Today

“We’re so pleased we spoke with
Audience Innovation. It didn’t take
much to understand HOW they get
the sales engagement delivered.”

Schedule an introductory call with us
at the day/time of your preference.

SETUP TARGET REVIEW

GIVE US YOUR TARGET – WE’LL
DESIGN THE BEST PLATFORM TO
INTERACT & ENGAGE THEM

We’d Love to Learn More About Your Most Vital Targets

Please Choose Your Preferred Day/Time to Chat Below