Touchpoints That Matter®

Interactive Offline Touchpoints

Magazine Cover Wrap Marketing







Touch Points That Matter®

Generate High-Value Customer
Impact & Sales ROI via Pinpoint
Touch Point Marketing Platforms

Cultivate Your Customers’ Attention &
Interest to Increase Valued Relationships

Deliver Your Highest ROI via Proven
Marketing Assets to Win More Business

SETUP INTRO CALLCAMPAIGN EXAMPLES




Magazine Cover Wrap
& Interactive Offline
Engagement Advertising

“Our campaigns are placed about as tactical as you can get, and
near-zero wasted dollars – we love these OFFLINE touchpoints.“

“Our campaigns are about as tactical as you can get, and near-zero wasted dollars – we value our OFFLINE touchpoints.“




Why It Works

Cover wraps cut through the clutter of digital overwhelm and deliver messaging with robust billboard-style messaging.

The combination of co-branded content PLUS ongoing vibrant touchpoints always creates a receptive target engagement each time it’s received in offices, homes and retail locations. It’s valued content.

Staying visibly in front of your most valued customers is what cultivates the most critical business relationships.

Predispose your targets to take action, and to be receptive to sales efforts. Our high-impact PRINT+DIGITAL, deployed in tandem, results in the greatest impact and proven ROI value. It’s appreciated.


Magazine Cover Wrap Platform – Creative Examples



Why It Works

Cover wraps cut the clutter of daily digital overwhelm and deliver direct messaging with billboard-style impact.

The combined effect of co-branded content, PLUS ongoing multi-page touch points, creates a receptive target engagement each time it’s received in offices, homes or retail locations.

Staying visibly in front of your most valued customers is what cultivates the most critical relationships.

Magazine Cover Wrap Examples

80% of Fortune 500® and 90% of Top 50 Pharma Companies use
or used INTERACTIVE COVER WRAP PLATFORMS in their tactical
marketing & sales strategies. – “It’s a bridge to digital channels.”

80% of Fortune 500® and 90% of
the Top 50 Pharma Companies use or
used INTERACTIVE COVER WRAPS
in their tactical marketing & sales
strategies. – “It’s a bridge to our
multiple digital sales channels.”

It’s the Ultimate OFFLINE Touch Point Platform

CMO, Technology – “We Let Them Know We Appreciate Their Business
and Their Long-Term Relationship – We Care About Their Business”

Magazine cover wrap platforms are proven as effective touch points time-and-time again.
With hundreds of direct campaigns over 12+ years to validate its effectiveness, our platforms
provide a perfect blend of precision targeting, respected content and messaging impact.

Many Companies Use Tactical Touch Point
Platforms to Nurture Valued Relationships

and, to Engage Vital Consumer Targets & B2B Decision-Makers

Adept marketers deploy our tangible & offline interactive platforms
to deliver high-value, long-lasting messaging impact & sales results.

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80%

80% of the Fortune 500®, and 90% of the
Top 50 Pharmas, use or have used cover
wraps in marketing & sales strategies.

90%
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Sales results via OFFLINE MESSAGING are Stunning,
Proven & Reliable – The RESULTS are very consistent.

When Planned & Sequenced to Deliver Specific Objectives

Each platform is designed to cultivate and educate highly valued
clients, customers, prospects, patients, and vital decision-makers
in a way that drives reliable sales conversations and conversion.

100% REACH • 90% AWARENESS • 80% READERSHIP • 50% CALL-to-ACTION

The Ultimate OFFLINE
Touch Point Platform

CMO, Technology – “It Let’s Them Know You Care – You Appreciate Their Long-Term Customer Value & Vital Relationship with Your Business”

With hundreds of campaigns over 12+ years to validate effectiveness, our platforms provide a perfect blend of precise targeting, respected content and high-value direct messaging and sales impact.

Many Companies Use Our
Tactical Touch Point
Marketing Platforms

to Engage Vital B2B Decision-Makers & Consumer Targets

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80%

80% of the Fortune 500®, and 90% of the
Top 50 Pharmas, have used cover wraps
in their ongoing marketing & sales tactics.

90%
0123456789001234567890%

It’s a marketing (and sales) tactic that’s proven effective repeatedly.

Stats with COVER WRAP
MESSAGING are Stunning,
Proven & Consistent

to Initiate Conversation,
Interactive Dialogue &
Direct Sales Conversion

Typical platform response analytics deliver
these results, which vary based on target,
timing, messaging and sales objectives.

“With today’s overwhelm online, we use offline messaging that
is welcomed and appreciated and, it drives interaction with our
sales force. This works well for us.” – SVP, Sales & Marketing

“With today’s overwhelm online,
we use offline messaging that is
welcomed and appreciated and,
drives interaction with our sales.
This cuts through the clutter.”

SVP, Sales & Marketing

Examples of Our Client’s Marketing & Sales Results

“We use Audience Innovation cover wrap platforms because they work so well. Our customers
are very engaged and appreciative and our sales team loves the boost – it definitely cuts
through the online clutter and, our customers read our messaging.” – F500® CMO, Technology

“This is very retro-cool and, it works. We love it!” – F500® CMO

“Our sales team uses this asset daily – it’s very effective!” SVP, Sales

Examples of Our Client’s
Marketing & Sales Results

“We use Audience Innovation cover wrap platforms because they work so well. Our customers are very engaged and appreciative and our sales team loves the boost – it definitely cuts through the online clutter and, our customers read our messaging.”
F500® CMO, Technology

“We use cover wraps for almost every client, often.” – CEO

“Our dealers use the collateral for our sales assets! – VP, Sales

“One of our most tactical sales assets – impressive.” – CEO

“Our CEO loves the personal messaging, it works!” – CMO

“This is very retro-cool and, it works. We love it!” – F500® CMO

“Our sales team uses this asset daily – it’s effective!” SVP, Sales

“We cut through the clutter and share ideas direct.” VP, Sales

“We reach affluent consumers offline, and they reply!” – EVP

“We use Audience Innovation cover wraps to drive interaction for our commercial
and PWM targets, direct-to-recipient in-hand touch points. It’s essential, and
has become a vital part of our marketing/sales strategy for 20 years. It works.”

“We use Audience Innovation cover
wraps to drive interaction for our
commercial and PWM targets – it’s
direct-to-recipient in-hand touch
points. It’s essential, and has
become a vital part of our sales
& marketing strategy for 20 years.”

Three Simple Steps to Learn More About Our 360° Targeting Options

STEP 1 • DATABASE

What target audience is most important to your brand’s growth today? Let’s start there.

STEP 2 • START DATE

When’s the ideal start date? Most of our client’s want to start asap. We’ll give you options.

STEP 3 • MESSAGING

We’ll craft your multi-touch messaging strategy with BOTH offline and online touch points.

Use the Calendar Option Below to Choose Your Day/Time to Chat with Our Designer

Three Simple Steps Activate
Your Cover Wrap Platform

STEP 1 – DATABASE

What target audience is most important to your brand’s growth today?

STEP 2 – START DATE

When’s the ideal start date? Most of our client’s want to start asap.

STEP 3 – MESSAGING

We’ll then craft your multi-touch strategy for your target audience.

“We’re so pleased we spoke with Audience Innovation. It didn’t take much to grasp how they get the results they deliver and, why offline + online sequencing is critical to cut the clutter.”

EVP, Sales & Marketing
Global Chemical Company