Kirk Wayne Interviews Paul Kostial Regarding What’s
Working Best in Value-Driven Sales & Marketing Today

02 – Why are cover wraps such an effective sales asset today?

03 – What client types and targets work best?

04 – How to choose the best media partner for value?

05 – What’s the best timing and targeting term for results?

06 – Why are cover wraps so popular for sales today?

07 – What is a direct-to-recipient targeting platform?

08 – What is a direct-to-location targeting platform?

09 – Explain the B2B targeting platform, specifically.

10 – What’s the difference between fancy vs. basic platforms and, the difference between Audience Innovation and Blazon:Connect?

11 – And last, why is the database such a critical element?

Kirk Wayne Interviews Paul Kostial Regarding What’s Working Best in Value-Driven Sales & Marketing Today

02 – Why are cover wraps such an effective sales asset today?

03 – What client types and targets work best?

04 – How to choose the best media partner?

05 – What’s the best timing and targeting term for results?

06 – Why are cover wraps so popular for sales teams today?

07 – What is a direct-to-recipient platform?

08 – What is a direct-to-location platform?

09 – Explain the B2B targeting platform.

10 – What’s the difference between fancy vs. basic and, between Audience Innovation and Blazon:Connect?

11 – And last, why is the database so critical?

“We experienced the impact when our CEO was targeted by one of our
business partners – it’s a valued combination of recognition and value.”

Top 100 Ad Agency – EVP, Group Media Director

“We’re so pleased we spoke with Audience Innovation. It didn’t take much to grasp how they get the results they deliver and, why offline + online sequencing is critical to cut through the massive marketing clutter.”

EVP, Sales & Marketing
Global Chemical Company