Multiply Your B2B Sales Force? One Common Answer with Savvy B2B Marketers

2018-04-09 by Paul Kostial

B2B Marketing: What’s the one answer all these marketing/sales Q’s have in common?

— What B2B marketing tactic is used by many in the F500 for vital targets?

— What B2B marketing tactic have many Top 100 agencies used for their own marketing?

— What B2B thought-leader platform does the world’s largest tech company use for its targets?

— What B2B platform does a global hotel/resort brand use for its targeting group travel planners?

— What B2B platform delivered a 56% inbound CTA for CIO and IT targets?

— What B2B platform gave a 341% ROI for automotive manufacturer’s commercial targets?

— What B2B platform does a leading carpeting brand use for its vital commercial targets?

— What B2B tactic yielded a 16% purchase rate by one of world’s leading aircraft manufacturers?

Yes, and the list goes on. They all use platforms for key targets for CHANNEL, TRADE, C-SUITE, ENTERPRISE, RETAILERS, DEALERS, KEY CUSTOMERS, VITAL PROSPECTS, COMMERCIAL DECISION-MAKERS, etc. ???

EXTEND YOUR SALES FORCE: And yes, all of these scenarios are using our campaigns to extend the ‘arms’ of their sales force, and it’s much cheaper than adding more sales force to your company’s bottom-line.  And, it augments the investment of your current sales force, while bridging-the-gap between sales and marketing.  Exceptional result scenarios across all B2B-targeted categories, large or small.

SIMPLE STEPS to BIG RESULTS: Starting with as few as only 500 targeted recipients, acquisition or retention, our clients CULTIVATE their campaigns over time, and increase budget allocation as they continue to use the campaign itself to ROI, and then invest the savings to extend the message even further.  And now, with ONLINE+OFFLINE layered targeted, Audience Innovation performs well against any targeting example imagined.  One F500 enterprise client just reported – “This is the highest performing of all our B2B tactics, and I’ve been here 10 years.  There’s nothing better in our arsenal, and we’re renewing for 2018 key targets, with our magazine cover wrap marketing campaigns, and their ONLINE overlay as well – it’s simple genius.”

NEXT STEPS for CONSIDERATION:  If you’d like this kind of result for your B2B targeting, please contact us as shown below.  Let me know when you’d like to have a quick/casual chat about your most vital 2018 targets, or visit us online for info, case studies, and more results.  We’ll deliver a campaign overview with targeting, timing, sequencing, layered options, and pricing … all in one simple document review ?

CONTACT INFO:  Paul C. Kostial, President – Audience Innovation –, 888.241.6634,719

For more info, please visit us at

#coverwrap #coverwraps #audienceinnovation #paulkostial