12 Reasons Why Magazine Cover Wrap Marketing Campaigns are So Effective

2017-09-09 by Paul Kostial

If you’re looking for precision targeting, combined with a bold yet engaging platform, and combined with impactful creative units, look no further than our magazine cover wrap marketing campaigns.  Designed for any target of 500-100,000+ targets, these campaigns are truly a benchmark in direct marketing, especially for B2B and AFFLUENT targets.  And given out-of-home scenarios, this vehicle can literally be anywhere your customer/prospect is located, and driving immediate call-to-action, and even web-facing interaction via our interactive devices.

1.  RESULTS – 100% reach of your prime/exact customers of any type

2.  RESULTS – 90% awareness of your presence

3.  RESULTS – 80% readership/involvement in your message

4.  RESULTS – 50%+ call-to-action scores are often achieved by clients

5.  Campaign is cultivated via a custom database, NOT the magazine’s subscriber file

6.  Beneficial touch points within campaign via welcome letter, response survey, and more

7.  Promotional capabilities with bulk issues and posters, for meetings, trade shows, etc.

8.  Historical research shows a marked increase in customer reception and CTA for advertiser/brand

9.  Content partner is not limited to editorial compatibility but, rather, target synchronicity

10.  Multiple creative opportunities with expanded cover wrap unit configurations

11.  Digital inclusions available, including embedded video, usb, and other digital call-to-actions

12.  We manage your entire campaign for you, minus creative, which we assist the entire process

Please feel free to add comments, or thoughts, any time, and let us know if you have questions.

CONCLUSION:  Maybe oddly, yet … our magazine cover wrap campaigns are producing exceptional measured results, more so than ever before.  And now, we’re layering with online retargeting (your exact same audience), plus … our new NFC ‘tap-to-digital’ interactive devices: there’s really nothing that’s more effective.  And, this is proven over and over again with client targets in: B2B, AFFLUENT, PHARMA and RETAIL categories.  Start with as few as only 500-1000 targets, we will build you a sales+marketing hyper-targeted campaign that works.


For more info, please visit us at www.audienceinnovation.com, or

contact Paul Kostial at 888.241.6634,719, paul.kostial@audienceinnovation.com

#coverwrap #coverwraps #audienceinnovation #paulkostial