There is no denying that the ad industry has taken over the world in numerous ways, especially magazine cover ads. Even after the fact that we live in a new age, the digital era, print publication still matters to all generations. According to a survey conducted, 92% of young adults prefer printed content over digital content because they find it less confusing, less divergent, and easy to read. The same goes with millennials- up to 54% of them pay attention to catalogs and magazines. It is known that magazine ads can be a great way to build brand awareness and lure more customers to your product. But not every company succeeds in realizing a great ad and making a profit. So, what is that? What is the key to winning the heart of the potential customer? Worry not, today with the help of this post; we will share the best ad designs of magazines, which will help you learn all the required tips.
Top Examples of Graphic Design Magazine Ads!
No one can forget that the simple tagline “Pass the Heinz” has won the hearts of millions. You might not know, but it originated in one of the TV show episodes, “Mad Men.” The marketing genius Don Draper dropped the images of food of Heins without ketchup. The idea was to create a bond and fill the gap between the people. The strong bond between people helped the brand to create hype in the least time possible.
iPod is a part of one of the biggest brands in this world, which is Apple. This special ad used a product to map out a running route in New York City’s Central Park. As we all know, joggers mostly use this product in the mornings and the evenings; that is why the officials of Apple covered the entire area where they used to run. This was a creative and different way of promoting a product; people loved this offline print advertising.
Do you remember when Miami ad school designed a sharpie print ad that plays on the famous logo- it was the rolling stones logo? They used the tagline” it all started with a sharpie.” Their target was to point out the longevity and historical importance of the product, and they succeeded in it. Of course, it took a global trading magazine and some of the most iconic imagery from people across the world.
Let’s talk about Ogilvy’s print campaign for the travel brand Expedia; they used three-letter airport codes to convey messaging that readers will associate with the splendors of taking a vacation at exceptional and exotic places. There was a case where the agency’s employees witnessed a lady with the IATA code “FUK” hanging around her suitcase; people say that is what prompted the idea.
We all know about the famous burger brand “Burger King.” But do you know about the renowned ad where they converted an unfortunate moment into an opportunity? This was filled with dark humor, so not everybody liked it, but it gave hype to burger king. The story relates to a restaurant that was burned down. Innovation is a mother of greatness.
As I was talking about above, there is no denying that the ad industry has taken over the world in numerous ways, especially magazine cover ads. Even after the fact that we live in a new age, the digital era, print publication still matters to all generations. Heinz, iPod shuffle, Sharpie, Expedia, and Burger King were the most famous examples.
For more information, contact Audience Innovation.