As we head into 2020 and you begin planning your business’s marketing strategy, consider this:
Cutting through the massive clutter online is one of the biggest challenges in marketing today – rising above your competition is the only way to build short-term and long-term relationships that will ensure consistent sales and revenue.
Luckily, there’s a solution that combines both online and offline marketing to create a lasting impression.
Tangible touch points are physical direct messaging of your brand that your targets can hold in their hands, enjoy, and find useful. And, when combined with digital targeting, the combination bolsters targeted response and sales interactions.
That’s precisely what we specialize in here at Audience Innovation.
I’m often asked, “Why do companies use your tangible touch point strategies when digital marketing is so popular?”
The answer is simple – our tangible touch points lift your brand above the clutter and overwhelm and amplify the results of what you’re already doing online and, especially well-placed for hard-to-reach targets of value.
Here’s one example. One of our large enterprise technology clients had the following results from our most recent tangible touch point campaign:
A 59% CTA response! Compared with the meager 0.9% CTA response this client received with online-only marketing strategies, the tangible touch points were a huge success.
The key to this client’s success? …
A few more quick examples, …
a global interactive agency used our tangible touch points to engage their CXO/CMO targets by +47% vs. traditional digital-only marketing.
a major online retailer used our platforms to engage their affluent consumer targets by +14% vs. traditional digital-only marketing.
How do we get these incredible compounded results?
We call it “tangible targeted interaction” – delivering a series of valuable and engaging sequenced touch points IN-HAND to drive interaction for your sales force, website, video, social and other sales channels.
Best of all, it works well for nearly any vital target.
The touch points are welcomed and appreciated, causing heightened target interaction offline and online.
It’s stealth, like a Trojan horse – it gets you there, even when your sales force can’t get in the door.
Some call it THE “bridge to digital” as it stair-steps target interaction via welcomed, engaging touch points.
It’s exactly like putting your company’s multi-page ‘brochure’ directly in the hands of only your exact target audience and, with our welcomed tangible touch points, they keep it longer, they read it more, and they engage more.
RESULTS are proven over and over, B2B and B2C.
Take a look and, let us know when you have a target that may be a good fit.
We specifically focus on B2B, AFFLUENT, PHARMA and RETAIL/OOH targets (and all sub-segments).
We’re already planning for our client’s 2020 targeting platforms now, so…
Visit Us Online where we share a variety of ideas, results, and examples.
Watch our newest targeting video updates
Respond to this email for target info, ideas, or a proposal.
We’ll let you know if your target is a smart fit and what you can expect.
BOTTOM LINE – Tangible Touch Points Cause Tangible Results®
KEY Q’s to DISCUSS: – Who’s your vital target? – Do you have a data file? – What’s the best co-branding partner? – What’s the ideal start-up timing? – How many touch points will affect the best results? – Over what timeframe? – Sequenced online or not?
SCHEDULE a TIME TO CHAT WITH US REGARDING YOUR VITAL TARGETS
VISIT US – GET QUICK QUOTE – SCHEDULE CHAT – LINKEDIN – ASK ABOUT DISCOUNT OPTIONS
In a recent ANA/DMA study, 76% of consumers said they trust direct mail advertising when they are making a purchase decision. Only two other formats scored higher: Prints ads (82%) and TV ads (80%). Multiple studies have shown that direct mail makes a connection with consumers. The TANGIBLE offer or promotion they hold in their hands requires “less cognitive effort to process than digital media.” #touchpoints #targeting #marketingstrategy #coverwrap #branding #advertisingstrategies #customerexperience
Making a great first impression with a product or service is essential when launching a new business. While your product or service may serve a real need, it is difficult to generate sales and interest without visually appealing marketing. Amplifying your visual marketing helps to boost revenue while building your company’s brand both online and locally. With the right marketing techniques, you can extend your product’s appeal to any target audience you want to reach.
A well-crafted logo is key for a successful brand. When individuals are able to identify your logo immediately upon viewing it, you have done something right. Top brands and companies such as Twitter, Facebook, Instagram, and even Starbucks have all mastered the art of a well-designed logo, making it easy to identify their products and services anywhere.
Avoid designing a logo that is too busy or complicated. Instead, use less than three colors when first developing your logo for your website and product packaging. Consider the type of design you want to implement in your logo and whether typography, iconography, or illustration works best for your intended audience.
Understanding color psychology is highly recommended when launching a new product or developing branding for a business. Colors cause individuals to respond in different ways and, in some cases, motivate shoppers to make a purchase. Some of the most common ways color psychology is used in business today include:
Source: The Psychology of Color in Marketing and Branding | Entrepreneur
Visual appeal is crucial when it comes to packaging, especially when you operate in an industry that is saturated or highly competitive. Packaging should catch the eye of your customers and draw them in to learn more about your product. Avoid creating packaging that is dull or not relevant to your product. Research successful products in your market and study the packaging, logo, and types of messages used on the packaging to attract buyers. Consider the material used for your packaging and whether it is important to choose an eco-friendly solution or a colorful, robust, and complex package design.
Source: 5 Modern Package Design Trends for 2018 and Beyond | Jansy
Choose a visual aesthetic that works best with your intended audience and demographic. Research competing businesses and brands that are successful in your industry to compare logos and visual campaigns. Launch AB tests using ad platforms with different styles of graphics, photography, and even videos or animations. Knowing how to effectively communicate with your followers and prospective customers is essential to create effective visual marketing campaigns that generate interest and revenue in your business. Depending on where your audience is located, it may also be effective to send out a variety of mailers. While they are less common in marketing, there is something about a tangible product that can help your brand stand out in a potential customer’s memory.
Source: Digital Printing Fit of the Digital Age | B Squared
Car wraps and signage are additional tools used to boost visual marketing while maximizing your exposure locally and offline. When creating signage and car wraps, implement the same logo and overall design aesthetic used in your product’s packaging and your company’s main logo. Use similar typography and messaging techniques to integrate your branding across all mediums you choose to visually promote your products and services.
Simply having great branding isn’t enough. You need to get it out there where prospective customers will see it. Make use of diverse web tools and strategies to ensure that your business’s branding reaches the right customers. Place your branding on social media, in digital advertisements, and everywhere else. You’ll get a much larger response as a result.
Amplifying your visual marketing is much easier once you have chosen a logo and aesthetic for your company that is engaging and relevant. With the right tweaks, you can ensure your visual marketing is successful. Begin launching local and online campaigns to increase exposure and the amount of revenue you are able to generate.
What’s the biggest B2B marketing trend you’ve witnessed in the last 2-3 years? There’s been a shift towards a bigger reliance on 1st party CRM data. No longer are brands relying on 2nd & 3rd party data alone. Sophisticated marketers are using ...