What’s the biggest B2B marketing trend you’ve witnessed in the last 2-3 years? There’s been a shift towards a bigger reliance on 1st party CRM data. No longer are brands relying on 2nd & 3rd party data alone. Sophisticated marketers are using ...
The crazy thing about magazine cover wrap marketing, as the headline says ... is, it works, and very effectively for the right targets. This statement has been true for 25+ years now, and it's even more proven today. People ask me how, and why? ... it's almost perplexing to some, ...
The question is: what's working? ... well, that's a big question, as there's many options for targeting these days, and many are working, some better than others. With our clients, there's ONE thing that's driving direct measurable results today, ...
The reason our clients use our B2B magazine cover wrap campaigns is simple: it works. Maybe oddly, yes, but campaign results measured against any exact target is producing direct impact and measured response, and the numbers are FAR-BETTER than other options. I'll show you direct client example results, closest to your target and industry, to prove the point.
B2B Marketing: What’s the one answer all these marketing/sales Q's have in common? — What B2B marketing tactic is used by many in the F500 for vital targets? — What B2B marketing tactic have many Top 100 agencies used for their own marketing? Read more for examples, and results ...
Cultivating customer relationships hasn’t been an easy task in 2017 and will even become more challenging heading into 2018. B2B clients across all industries experienced the conundrum of the ‘bunkered’ customer relationship dynamic. Over the last several months, we interviewed the leading sales ...
Wasn't long ago, B2B marketers had rather simple options to reach and engage their most vital customers and prospects. Options like in-person meetings, phone calls, e-newsletters, co-mingled with email updates were very common, and fortified with trade shows, trade advertising, ...
Campaigns continuously deliver powerful co-branded touch points, with resulting boost in call-to-action results that engage your most –and-difficult-to-reach– B2B sales and relationships. Campaigns yield welcomed high-impact, and measurable stats and analytics. ...
In the age of 'everything's' a touch point, it's clear that some touch points deliver better than others, and there are reasons to use both, or all of them, depending on the marketing situation, target and objectives. With magazine cover wrap marketing campaigns,
Here’s the question we should be asking: Is digital printing -- the technology that is already creating magazines that are personalized from front cover to back cover -- relevant to our business? The answer is yes. Let me explain: Most of us don’t need a “solution” that quadruples (or worse) our production costs, ...
